Airbnb market data · 202612 months to September 2026
Selm, Germany Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Selm brought in €8,032 over the 12 months through September 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Selm Airbnb Market at a Glance
Rates and bookings both trail the North Rhine-Westphalia average. Listings averaged €110 a night and were booked on 36% of available nights, against €130 and 39% for the North Rhine-Westphalia average.
Timing matters: in August, usually the best month, the average listing earns about 2.1 times as much as in February, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Selm is the 183rd-largest of 224 North Rhine-Westphalia markets AirROI tracks.
Browse the live Selm Airbnb market See Every Selm ListingRevenue
How Much Do Airbnb Hosts Make in Selm?
Gross bookings per Selm listing averaged €8,032 over the 12 months to September 2026 (North Rhine-Westphalia average: €12,624), before cleaning, platform and management costs and taxes.
In a typical year, the average Selm listing brings in €1,960 in August, its best month, and €921 in February, its slowest. Both ends are close calls: August leads July by 3%, and February sits just 3% below April, so either pair can swap places in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Selm's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €3,390+ a month, about four times the typical property.
- Strong performers (top 25%) earn €2,170 or more, roughly €1,300 a month above the median.
- Typical properties (median) earn about €861 a month.
- Entry-level properties (bottom 25%) earn €418 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.1 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,320. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Selm Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue. Nightly rates peaked in July 2026 and bookings in August 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,327 | 35.5% | €110 | €44 | 82 days | 6.9 nights |
| Oct 2025 | €1,480 | 38.7% | €108 | €48 | 35 days | 6.1 nights |
| Nov 2025 | €1,132 | 31.1% | €103 | €38 | 9 days | 3.3 nights |
| Dec 2025 | €1,160 | 43.6% | €104 | €37 | 21 days | 6.7 nights |
| Jan 2026 | €1,451 | 53.4% | €102 | €47 | 31 days | 11.1 nights |
| Feb 2026 | €883 | 25.8% | €101 | €32 | 41 days | 2.4 nights |
| Mar 2026 | €1,163 | 33.2% | €101 | €38 | 31 days | 4.4 nights |
| Apr 2026 | €1,014 | 29.6% | €98 | €34 | 29 days | 5.8 nights |
| May 2026 | €1,736 | 40.1% | €103 | €56 | 43 days | 4.6 nights |
| Jun 2026 | €2,250 | 54.9% | €117 | €75 | 40 days | 8.4 nights |
| Jul 2026 | €1,988 | 56.8% | €120 | €64 | 54 days | 5.3 nights |
| Aug 2026 | €1,956 | 61.7% | €119 | €63 | 94 days | 6.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Selm home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Selm Profitable?
Yes, when it's run well. The average Selm Airbnb took in €8,032 in the 12 months to September 2026, and run by its owner at everyday costs, about €440 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,140 a month.
Cleaning it yourself keeps the €540 a year guests pay in cleaning fees, for about €490 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €380 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Selm Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €7,492 | €18,910 |
| Cleaning fees guests pay7% of Selm bookings | €540 | €1,370 |
| Gross bookings | €8,032 | €20,280 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Selm listings on Simplified Pricing, 3% for the rest | −€1,240 | −€3,140 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€540 | −€1,370 |
| Utilities and internetAbout 5% of bookings | −€400 | −€1,010 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€160 | −€410 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€240 | −€610 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −€2,700 | −€6,660 |
| Left for housing costs, then profit | €5,332about €440 a month | €13,620about €1,140 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Selm Airbnb Profit
The estimate starts from Selm's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Selm home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Selm's Top Earners Get There
- More nights booked. The busiest quarter of Selm listings are booked on 61% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of €93 adds about €926 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €165 a night or more, against a median of €93. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €750 a year.
- Open for the busy months. In a typical year, August brings the average listing about €1,960, against €921 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Selm listings average 4.61 stars, and 13% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,690 a month, against €670 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Selm?
Selm listings were booked on 36% of the nights they were open over the past year, 3 percentage points below the North Rhine-Westphalia average (39%) and 2 points below the Germany average (38%). In a typical year, occupancy swings from 33% in April to 62% in August.
Across Selm's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 46 points above the median.
- Strong performers (top 25%) fill 61% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
August is usually the busiest month in Selm, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Selm?
The average nightly rate in Selm, known as ADR (average daily rate), was €110 over the past year, about 15% below the North Rhine-Westphalia average of €130 and about 21% below the Germany average of €140. In a typical year, rates peak in August at about €120 and bottom out in November at about €93.
Across Selm's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €195+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge €165 or more, about €70 above the median.
- Typical properties (median) charge about €93 a night.
- Entry-level properties (bottom 25%) charge €56 or less, about 61% of the median.
August rates run 28% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €101. The 12-month ADR of €110 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Selm?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Selm it averaged €44 over the past year, from about €32 in a typical April to about €63 in a typical August.
Across Selm's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €111+ per open night, about 3.7 times the median.
- Strong performers (top 25%) earn €54 or more, about €25 a night above the median.
- Typical properties (median) earn about €30 per open night.
- Entry-level properties (bottom 25%) earn €14 or less, about half of the median.
August RevPAR is about twice April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €43.
Seasonality
Best and Worst Months for Airbnb in Selm
With only 23 active listings, the monthly pattern in Selm is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Selm
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,350.
Revenue by month in Selm in numbers
| Month | Revenue per listing |
|---|---|
| January | €1,400 |
| February | €921 |
| March | €1,140 |
| April | €950 |
| May | €1,350 |
| June | €1,850 |
| July | €1,900 |
| August | €1,960 |
| September | €1,100 |
| October | €1,260 |
| November | €1,200 |
| December | €1,160 |
How Far in Advance Do Guests Book Airbnb in Selm?
Guests book Selm stays 37 days ahead on average (about five weeks). August stays are booked furthest out, about 94 days ahead, and December stays closest to arrival, about 26 days. A typical August booking is made in mid-May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Selm
None of the 23 active listings in Selm display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Selm.
Neighborhoods
Best Neighborhoods for Airbnb in Selm
AirROI's area guide picks seven Selm neighborhoods that draw short-term rental guests, led by Selm City Center, Borken and Cappenberg. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Selm City Center | The bustling heart of Selm, filled with shops, cafes, and restaurants. It's a convenient location for visitors wanting to experience the urban charm of Selm while being close to key amenities. | Selm Market Square, Selm Town Hall, Local shops and cafes, Cafés and restaurants along Hauptstraße, Selm Museum |
| Borken | A picturesque area near Selm known for its natural beauty and outdoor activities. It attracts guests interested in nature and leisure, making it a perfect getaway. | Borken Park, Borken Waterpark, Trails for hiking and cycling, Nearby nature reserves |
| Cappenberg | Famous for the historical Cappenberg Castle and its lovely gardens, this area offers a unique historical experience for guests interested in culture and architecture. | Cappenberg Castle, Landscape parks, Historic trails, Religious and cultural landmarks |
| Selmer Bahnhof | Close to Selm's main train station, this area is ideal for business travelers or those wanting convenience to public transport to travel around North Rhine-Westphalia. | Selm Train Station, Public transport connections, Nearby business centers, Food options and amenities |
| Oberaden | A quieter neighborhood known for its residential feel and accessibility to local parks, perfect for families visiting Selm. | Local parks and playgrounds, Family-friendly restaurants, Community events |
| Selm Sud | A more suburban area great for longer stays, with family-friendly activities, parks, and residential comforts. | Suburban parks, Schools and community centers, Family activities |
| Holzwickede | A nearby town with a charming atmosphere and local events, appealing to visitors who want a peaceful stay away from the busy city center. | Local parks, Shopping area, Cafes and local markets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Selm vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 21 km, Haltern am See (20 km away, 40 listings) earned the most per listing, about 74% more than Selm.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lüdinghausen 9 km | 40 | €11,984 | €106 | 40% |
| Lünen 10 km | 35 | €13,227 | €125 | 39% |
| Castrop-Rauxel 17 km | 46 | €9,517 | €116 | 36% |
| Herne 20 km | 89 | €7,849 | €154 | 33% |
| Dortmund 20 km | 466 | €10,640 | €105 | 38% |
| Recklinghausen 20 km | 63 | €7,300 | €92 | 37% |
| Haltern am See 20 km | 40 | €13,976 | €100 | 46% |
| Dülmen 21 km | 33 | €12,154 | €100 | 44% |
Other Airbnb Markets in North Rhine-Westphalia
- Cologne Airbnb data 2,240 listings
- Dusseldorf Airbnb data 1,411 listings
- Essen Airbnb data 1,038 listings
- Winterberg Airbnb data 661 listings
- Duisburg Airbnb data 593 listings
- Wuppertal Airbnb data 480 listings
- Bonn Airbnb data 419 listings
- Bielefeld Airbnb data 411 listings
See all 224 North Rhine-Westphalia Airbnb markets
Markets Similar to Selm
Markets elsewhere in Germany with a similar nightly rate and occupancy to Selm:
- Worms Airbnb data Germany · €112/night · 36.7%
- Boppard Airbnb data Germany · €111/night · 37.3%
- Wilhelmshaven Airbnb data Germany · €106/night · 35.9%
- Fürth Airbnb data Germany · €112/night · 35.0%
- Hanau Airbnb data Germany · €103/night · 36.3%
- Neustadt an der Weinstraße Airbnb data Germany · €117/night · 36.6%
FAQ
Selm Airbnb FAQ
How much do Airbnb hosts make in Selm?
An active Selm Airbnb grossed €8,032 on average in the 12 months to September 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,170 or more in a typical month.
How much can I make on Airbnb in Selm?
It depends most on the home's size, location and how it's run. The middle half of Selm listings earn between €418 and €2,170 in a typical month, and the top tenth €3,390 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Selm?
Listings in Selm were booked on 36% of available nights over the past year. That compares with 39% for the North Rhine-Westphalia average. August is usually the busiest month.
How much does an Airbnb cost per night in Selm?
The average booked night in Selm cost €110 before fees. Half of listings charge between €56 and €165, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Selm?
None of the active Selm listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Selm?
Yes, when it's run well. The average Selm Airbnb grossed €8,032 in the 12 months to September 2026, 36% below the North Rhine-Westphalia average of €12,624, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,332 a year (about €440 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,140 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Selm?
August usually pays best, averaging €1,960 per active listing, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Selm?
Each night a Selm listing was open to book earned €44 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €111 or more.
How far in advance do guests book Airbnbs in Selm?
Selm stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Selm?
The average Selm Airbnb stay lasted 6.1 nights over the past year. A listing took 13 reservations over the year on average.
How are Airbnbs in Selm rated?
Guests rate Selm Airbnbs 4.61 out of 5 on average. Guests score check-in highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Selm?
Selm City Center, Borken and Cappenberg draw the most short-term rental interest in Selm. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Selm?
AirROI counted 23 active Airbnb listings in Selm as of September 2026. The closest tracked market is Lüdinghausen, 9 km away.
How much are Airbnb cleaning fees in Selm?
In Selm, more than nine in ten listings add a cleaning fee, and the typical fee is about €69.
How many tourists visit Selm, Germany?
All of Germany had 37.4 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 284 Airbnb stays in Selm, Germany in the 12 months to October 2026, which counts bookings and not tourists. See Germany tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Selm from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.