Airbnb market data · 202512 months to May 2025
Sowutuom, Ghana Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Sowutuom brought in GH₵38,262 over the 12 months through May 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Sowutuom run through May 2025.
The short answer
Sowutuom Airbnb Market at a Glance
Listings averaged GH₵587 a night and were booked on 28% of available nights.
Timing matters: in February, the best month, the average listing earned about 2.1 times as much as in January, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Sowutuom is the 25th-largest of 27 Greater Accra Region markets AirROI tracks.
Browse the live Sowutuom Airbnb market See Every Sowutuom ListingRevenue
How Much Do Airbnb Hosts Make in Sowutuom?
Gross bookings per Sowutuom listing averaged GH₵38,262 over the 12 months to May 2025 (Greater Accra Region average: GH₵79,848), before cleaning, platform and management costs and taxes.
The average Sowutuom listing brought in GH₵12,100 in February, its best month, and GH₵5,700 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Sowutuom's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn GH₵22,400+ a month, about 5.4 times the typical property.
- Strong performers (top 25%) earn GH₵12,500 or more, roughly GH₵8,300 a month above the median.
- Typical properties (median) earn about GH₵4,180 a month.
- Entry-level properties (bottom 25%) earn GH₵1,570 or less, about 38% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earned about 2.1 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, GH₵8,250. Dashed: May left out, as the latest month's data looks incomplete.
Sowutuom Airbnb Data by Month
Latest 12 months in the May 2025 data.
February led on revenue. Nightly rates peaked in December and bookings in June, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | GH₵8,969 | 48.4% | GH₵713 | 16 days |
| Jul 2024 | GH₵5,995 | 29.9% | GH₵715 | 13 days |
| Aug 2024 | GH₵5,959 | 36.2% | GH₵718 | 15 days |
| Sep 2024 | GH₵8,180 | 39.1% | GH₵721 | 25 days |
| Oct 2024 | GH₵7,342 | 40.3% | GH₵717 | 32 days |
| Nov 2024 | GH₵5,779 | 29.6% | GH₵713 | 25 days |
| Dec 2024 | GH₵11,455 | 41.9% | GH₵730 | 43 days |
| Jan 2025 | GH₵5,700 | 23.9% | GH₵565 | 32 days |
| Feb 2025 | GH₵12,069 | 47.6% | GH₵561 | 16 days |
| Mar 2025 | GH₵10,822 | 36.6% | GH₵568 | 26 days |
| Apr 2025 | GH₵8,496 | 33.0% | GH₵593 | 31 days |
| May 2025* | GH₵7,614 | 23.5% | GH₵614 | 19 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *May 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
These are market-wide figures. To see what one particular Sowutuom home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Sowutuom Profitable?
Yes, when it's run well. The average Sowutuom Airbnb took in GH₵38,262 in the 12 months to May 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about GH₵114,770, and run by its owner at everyday costs, about GH₵7,080 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Sowutuom Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | GH₵38,262 | GH₵114,770 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −GH₵5,930 | −GH₵17,790 |
| Utilities and internetAbout 5% of bookings | −GH₵1,910 | −GH₵5,740 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −GH₵770 | −GH₵2,300 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −GH₵1,150 | −GH₵3,440 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −GH₵380 | −GH₵380 |
| Permit and registrationWhere one is required | −GH₵190 | −GH₵190 |
| ManagementGH₵0 when you run it; co-hosts charge from about 10% of nightly bookings | GH₵0 | GH₵0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | GH₵0 | GH₵0 |
| Lodging taxesAdded to the guest's bill and passed on | GH₵0 | GH₵0 |
| Total running costsAbout 27% of bookings | −GH₵10,330 | −GH₵29,840 |
| Left for housing costs, then profit | GH₵27,932about GH₵2,330 a month | GH₵84,930about GH₵7,080 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Sowutuom Airbnb Profit
The estimate starts from Sowutuom's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sowutuom home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Sowutuom's Top Earners Get There
- More nights booked. The busiest quarter of Sowutuom listings are booked on 57% or more of their nights, against 26% for the median listing. Ten more booked nights a year at the median rate of GH₵450 adds about GH₵4,520 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge GH₵835 a night or more, against a median of GH₵450. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about GH₵3,830 a year.
- Open for the busy months. February brought the average listing about GH₵12,100, against GH₵5,700 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about GH₵9,560 a month, against GH₵3,190 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Sowutuom?
Sowutuom listings were booked on 28% of the nights they were open over the past year, 5 percentage points below the Greater Accra Region average (33%) and 5 points below the Ghana average (33%). Occupancy climbs to 48% in June and falls to 24% in January.
Across Sowutuom's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 72%+ of open nights, 46 points above the median.
- Strong performers (top 25%) fill 57% or more, roughly four nights a week.
- Typical properties (median) fill about 26% of open nights.
- Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.
June was the busiest month in Sowutuom, January the quietest
Share of open nights booked, by month
Dashed: May data incomplete. The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Sowutuom?
The average nightly rate in Sowutuom, known as ADR (average daily rate), was GH₵587 over the past year, about 49% below the Greater Accra Region and Ghana averages (GH₵1,145 and GH₵1,130). Rates peak in September and December at about GH₵730 and bottom out in January and February at about GH₵560.
Across Sowutuom's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge GH₵1,175+ a night, about 2.6 times the median.
- Strong performers (top 25%) charge GH₵835 or more, about GH₵390 above the median.
- Typical properties (median) charge about GH₵450 a night.
- Entry-level properties (bottom 25%) charge GH₵325 or less, about three-quarters of the median.
December rates ran 30% above February's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, GH₵665. Dashed: May data incomplete. The 12-month ADR of GH₵587 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Sowutuom
With only 19 active listings, the monthly pattern in Sowutuom is noisy, since a few long or pricey stays can lift a month; revenue peaked in February and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Sowutuom?
Guests book Sowutuom stays 21 days ahead on average (about three weeks). December stays are booked furthest out, about 43 days ahead, and July stays closest to arrival, about 13 days. A typical December booking is made in early November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: May data incomplete. The 12-month figure of 21 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Sowutuom
11% of the 19 active listings in Sowutuom display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sowutuom.
Neighborhoods
Best Neighborhoods for Airbnb in Sowutuom
AirROI's area guide picks eight Sowutuom neighborhoods that draw short-term rental guests, led by Sowutuom Central, Achimota and Nii Boi Town. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Sowutuom Central | Easily accessible location with a mix of residential and commercial spaces. Known for its community vibe, making it ideal for families and long-term visitors. | Sowutuom Market, local eateries, community parks |
| Achimota | A nearby suburb rich in greenery and residential homes, perfect for those looking for a quieter stay close to the city. | Achimota Golf Course, Achimota Forest, Achimota Shopping Mall |
| Nii Boi Town | A lively and culturally rich area with a unique local flair, appealing to tourists seeking an authentic Ghanaian experience. | Local markets, cultural festivals, food stalls |
| Amasaman | A developing area that offers affordable accommodation options for budget travelers and families, with easy transport links to Accra. | Amasaman Market, local parks, transport hubs |
| Abeka | Another vibrant neighborhood with a mix of commercial and residential properties. Great for those who want proximity to both local culture and urban amenities. | Abeka Market, variety of restaurants and cafes, local shops |
| Ofankor | A suburban area with a growing population and infrastructure, making it suitable for medium-term rentals and families. | Ofankor Barrier, local eateries, schools |
| Kwashieman | Known for its residential density and rising popularity among young professionals, making it a prime spot for city dwellers. | local markets, community events, proximity to shopping centers |
| Mataheko | A peaceful neighborhood with easy access to public transport, ideal for tourists looking to explore Greater Accra at their own pace. | local parks, transport connectivity, community activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Sowutuom vs. Nearby Airbnb Markets
Of the six nearby markets in the table, all within 31 km, Accra (12 km away) earned the most per listing, about 2.2 times as much as Sowutuom. Accra and Adentan were the busiest, each booked on 34% of nights against 28% in Sowutuom.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Accra 12 km | 3,162 | GH₵85,790 | GH₵1,191 | 34% |
| Madina 16 km | 54 | GH₵61,259 | GH₵931 | 32% |
| Adentan 18 km | 76 | GH₵44,546 | GH₵942 | 34% |
| Oyarifa 20 km | 51 | GH₵60,597 | GH₵1,044 | 27% |
| Sakumono 24 km | 67 | GH₵52,611 | GH₵842 | 31% |
| Tema 31 km | 105 | GH₵37,930 | GH₵738 | 29% |
FAQ
Sowutuom Airbnb FAQ
How much do Airbnb hosts make in Sowutuom?
An active Sowutuom Airbnb grossed GH₵38,262 on average in the 12 months to May 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in GH₵12,500 or more in a typical month.
How much can I make on Airbnb in Sowutuom?
It depends most on the home's size, location and how it's run. The middle half of Sowutuom listings earn between GH₵1,570 and GH₵12,500 in a typical month, and the top tenth GH₵22,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Sowutuom?
Listings in Sowutuom were booked on 28% of available nights over the past year. That compares with 33% for the Greater Accra Region average. June was the busiest month.
How much does an Airbnb cost per night in Sowutuom?
The average booked night in Sowutuom cost GH₵587 before fees. Half of listings charge between GH₵325 and GH₵835, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Sowutuom?
In Sowutuom, 11% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Sowutuom?
Yes, when it's run well. The average Sowutuom Airbnb grossed GH₵38,262 in the 12 months to May 2025, 52% below the Greater Accra Region average of GH₵79,848, though with only 19 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about GH₵7,080 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Sowutuom?
February paid best over the past year, at GH₵12,100 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Sowutuom?
Sowutuom stays were booked 21 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Sowutuom?
Sowutuom Central, Achimota and Nii Boi Town draw the most short-term rental interest in Sowutuom. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Sowutuom?
AirROI counted 19 active Airbnb listings in Sowutuom as of May 2025. The closest tracked market is Accra, 12 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Sowutuom from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Ghanaian cedis at GH₵11.2 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.