Airbnb market data · 202612 months to October 2026
Santa Cruz Verapaz, Guatemala Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa Cruz Verapaz brought in Q 29,558 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Santa Cruz Verapaz Airbnb Market at a Glance
Bookings in Santa Cruz Verapaz trail the Alta Verapaz average, at prices about 10% higher. Listings averaged Q 615 a night and were booked on 21% of available nights, against Q 560 and 25% for the Alta Verapaz average.
Timing matters: in June, usually the best month, the average listing earns about 2.2 times as much as in February, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Santa Cruz Verapaz is the second-largest of 3 Alta Verapaz markets AirROI tracks.
Browse the live Santa Cruz Verapaz Airbnb market See Every Santa Cruz Verapaz ListingRevenue
How Much Do Airbnb Hosts Make in Santa Cruz Verapaz?
Gross bookings per Santa Cruz Verapaz listing averaged Q 29,558 over the 12 months to October 2026 (Alta Verapaz average: Q 36,489), before cleaning, platform and management costs and taxes.
In a typical year, the average Santa Cruz Verapaz listing brings in Q 5,100 in June, its best month, and Q 2,360 in February, its slowest. August runs within 3% of June, so either can come out on top in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Santa Cruz Verapaz's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn Q 11,900+ a month, about 3.8 times the typical property.
- Strong performers (top 25%) earn Q 6,060 or more, roughly Q 2,900 a month above the median.
- Typical properties (median) earn about Q 3,130 a month.
- Entry-level properties (bottom 25%) earn Q 1,470 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earns about 2.2 times what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, Q 3,950. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Santa Cruz Verapaz Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
June 2026 led on revenue and bookings; nightly rates peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | Q 5,996 | 30.3% | Q 621 | Q 193 | 24 days | 1.8 nights |
| Nov 2025 | Q 4,329 | 18.3% | Q 628 | Q 144 | 25 days | 2.5 nights |
| Dec 2025 | Q 3,911 | 24.3% | Q 613 | Q 126 | 25 days | 7.7 nights |
| Jan 2026 | Q 4,340 | 15.2% | Q 578 | Q 140 | 5 days | 1.9 nights |
| Feb 2026 | Q 3,310 | 17.5% | Q 572 | Q 118 | 26 days | 4.4 nights |
| Mar 2026 | Q 5,277 | 20.8% | Q 590 | Q 170 | 6 days | 3.1 nights |
| Apr 2026 | Q 3,281 | 17.4% | Q 619 | Q 109 | 10 days | 2.5 nights |
| May 2026 | Q 4,486 | 20.7% | Q 670 | Q 145 | 54 days | 2.9 nights |
| Jun 2026 | Q 6,151 | 30.8% | Q 607 | Q 205 | 10 days | 5.1 nights |
| Jul 2026 | Q 6,123 | 22.2% | Q 632 | Q 198 | 9 days | 3.4 nights |
| Aug 2026 | Q 4,514 | 20.5% | Q 637 | Q 146 | 31 days | 2.1 nights |
| Sep 2026 | Q 3,375 | 15.1% | Q 627 | Q 112 | 3 days | 3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Santa Cruz Verapaz listing earns about Q 3,130 a month, but one property can land well above or below that. The short-term rental calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Santa Cruz Verapaz Profitable?
Yes, when it's run well. The average Santa Cruz Verapaz Airbnb took in Q 29,558 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about Q 57,240, and run by its owner at everyday costs, about Q 3,430 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa Cruz Verapaz Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | Q 28,878 | Q 55,930 |
| Cleaning fees guests pay2% of Santa Cruz Verapaz bookings | Q 680 | Q 1,310 |
| Gross bookings | Q 29,558 | Q 57,240 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Santa Cruz Verapaz listings on Simplified Pricing, 3% for the rest | −Q 4,420 | −Q 8,560 |
| Cleaning and laundryPaid for by the cleaning fee; Q 0 if you clean yourself | −Q 680 | −Q 1,310 |
| Utilities and internetAbout 5% of bookings | −Q 1,480 | −Q 2,860 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −Q 590 | −Q 1,140 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −Q 890 | −Q 1,720 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −Q 300 | −Q 300 |
| Permit and registrationWhere one is required | −Q 150 | −Q 150 |
| ManagementQ 0 when you run it; co-hosts charge from about 10% of nightly bookings | Q 0 | Q 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | Q 0 | Q 0 |
| Lodging taxesAdded to the guest's bill and passed on | Q 0 | Q 0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −Q 8,510 | −Q 16,040 |
| Left for housing costs, then profit | Q 21,048about Q 1,750 a month | Q 41,200about Q 3,430 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa Cruz Verapaz Airbnb Profit
The estimate starts from Santa Cruz Verapaz's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Cruz Verapaz home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa Cruz Verapaz's Top Earners Get There
- More nights booked. The busiest quarter of Santa Cruz Verapaz listings are booked on 29% or more of their nights, against 15% for the median listing. Ten more booked nights a year at the median rate of Q 550 adds about Q 5,480 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge Q 880 a night or more, against a median of Q 550. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about Q 2,890 a year.
- Open for the busy months. In a typical year, June brings the average listing about Q 5,100, against Q 2,360 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Santa Cruz Verapaz listings average 4.76 stars, and 26% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about Q 4,770 a month, against Q 2,460 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa Cruz Verapaz?
Santa Cruz Verapaz listings were booked on 21% of the nights they were open over the past year, 4 percentage points below the Alta Verapaz average (25%) and 12 points below the Guatemala average (33%). In a typical year, occupancy climbs to 29% in October and falls to 15% in January.
Across Santa Cruz Verapaz's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 46%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 29% or more, roughly two nights a week.
- Typical properties (median) fill about 15% of open nights.
- Entry-level properties (bottom 25%) fill 7% or less, less than one night a week.
October is usually the busiest month in Santa Cruz Verapaz, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Santa Cruz Verapaz?
The average nightly rate in Santa Cruz Verapaz, known as ADR (average daily rate), was Q 615 over the past year, about 10% above the Alta Verapaz average of Q 560 and about 32% below the Guatemala average of Q 900. In a typical year, rates peak in May at about Q 640 and bottom out in January at about Q 545.
Across Santa Cruz Verapaz's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge Q 1,085+ a night, about twice the median.
- Strong performers (top 25%) charge Q 880 or more, about Q 330 above the median.
- Typical properties (median) charge about Q 550 a night.
- Entry-level properties (bottom 25%) charge Q 310 or less, about 56% of the median.
May rates run 17% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, Q 590.
What Is the RevPAR for Airbnb in Santa Cruz Verapaz?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Cruz Verapaz it averaged Q 125 over the past year, from about Q 84 in a typical February to about Q 170 in a typical June.
Across Santa Cruz Verapaz's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn Q 197+ per open night, about 1.8 times the median.
- Strong performers (top 25%) earn Q 168 or more, about Q 60 a night above the median.
- Typical properties (median) earn about Q 109 per open night.
- Entry-level properties (bottom 25%) earn Q 82 or less, about three-quarters of the median.
June RevPAR is about twice February's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, Q 129.
Seasonality
Best and Worst Months for Airbnb in Santa Cruz Verapaz
With only 23 active listings, the monthly pattern in Santa Cruz Verapaz is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in June and bottom out in February.
Average revenue by month in Santa Cruz Verapaz
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, Q 3,950.
Revenue by month in Santa Cruz Verapaz in numbers
| Month | Revenue per listing |
|---|---|
| January | Q 3,130 |
| February | Q 2,360 |
| March | Q 3,580 |
| April | Q 3,700 |
| May | Q 4,460 |
| June | Q 5,100 |
| July | Q 4,600 |
| August | Q 4,970 |
| September | Q 2,860 |
| October | Q 4,380 |
| November | Q 3,500 |
| December | Q 4,770 |
How Far in Advance Do Guests Book Airbnb in Santa Cruz Verapaz?
Guests book Santa Cruz Verapaz stays 23 days ahead on average (about three weeks). May stays are booked furthest out, about 58 days ahead, and September stays closest to arrival, about 5 days. A typical May booking is made in mid-March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 23 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Santa Cruz Verapaz
None of the 23 active listings in Santa Cruz Verapaz display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Cruz Verapaz.
Neighborhoods
Best Neighborhoods for Airbnb in Santa Cruz Verapaz
AirROI's area guide picks eight Santa Cruz Verapaz neighborhoods that draw short-term rental guests, led by Central Santa Cruz Verapaz, Cahabon River Area and Semuc Champey. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Central Santa Cruz Verapaz | The heart of Santa Cruz Verapaz, offering a mix of local culture, markets, and easy access to amenities. It's a great location for visitors looking to experience local life and explore surrounding natural attractions. | Santa Cruz Verapaz central park, Local markets, Church of Santa Cruz, Cultural festivals, Hiking trails nearby |
| Cahabon River Area | This area is known for its beautiful river and nature, ideal for eco-tourism and adventure seekers. It's perfect for hosting guests who love nature and outdoor activities. | Cahabon River, Hiking trails, Natural pools, Biking paths, Camping sites |
| Semuc Champey | Located a short drive away, Semuc Champey is a popular tourist destination famous for its stunning natural limestone pools and waterfalls. Attracts tourists looking for adventure and breathtaking scenery. | Semuc Champey National Park, Natural pools, Caving at Kan'b'alam, Hiking, Waterfalls |
| Chixoy Canyon | A less explored gem with dramatic scenery, offering opportunities for adventure tourism like rafting and hiking. It's ideal for guests seeking off-the-beaten-path experiences. | Chixoy River, Hiking trails, Rafting, Caving, Spectacular views |
| Las Verapaces Biosphere Reserve | A fantastic eco-tourism spot for those who appreciate biodiversity and conservation efforts. Perfect for hosting nature enthusiasts and those interested in ecological tours. | Flora and fauna tours, Eco-lodges, Birdwatching, Guided nature walks, Waterfalls |
| Tourist Route to Coban | Convenient route where tourists often travel to and from Coban, filled with beautiful natural scenery and opportunities for short visits and excursions. | Scenic viewpoints, Small towns, Cultural experiences, Hiking trails, Traditional food markets |
| San Juan Chamelco | A neighboring town known for its rich indigenous culture and traditions. Attracts visitors interested in cultural tourism and local handicrafts. | Church of San Juan, Local artisans, Traditional markets, Cultural festivals, Nature trails |
| Cultural Heritage Sites | Exploration of the nearby cultural heritage sites including ancient ruins and archaeological parks . Attractive to history and culture enthusiasts. | Archaeological sites, Museums, Interpretative trails, Cultural workshops, Historical tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Santa Cruz Verapaz vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 94 km, Antigua Guatemala (94 km away) earned the most per listing, about 4.3 times as much as Santa Cruz Verapaz.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cobán 11 km | 89 | Q 38,286 | Q 546 | 26% |
| Mixco 86 km | 59 | Q 36,780 | Q 437 | 32% |
| Guatemala City 86 km | 3,556 | Q 46,060 | Q 484 | 35% |
| San Lucas Sacatepéquez 89 km | 46 | Q 36,092 | Q 713 | 21% |
| Santa Lucía Milpas Altas 93 km | 90 | Q 42,383 | Q 662 | 26% |
| San José Pinula 93 km | 34 | Q 26,329 | Q 445 | 24% |
| Santo Tomás Milpas Altas 94 km | 31 | Q 33,041 | Q 506 | 28% |
| Antigua Guatemala 94 km | 2,099 | Q 128,396 | Q 1,119 | 40% |
FAQ
Santa Cruz Verapaz Airbnb FAQ
How much do Airbnb hosts make in Santa Cruz Verapaz?
An active Santa Cruz Verapaz Airbnb grossed Q 29,558 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in Q 6,060 or more in a typical month.
How much can I make on Airbnb in Santa Cruz Verapaz?
It depends most on the home's size, location and how it's run. The middle half of Santa Cruz Verapaz listings earn between Q 1,470 and Q 6,060 in a typical month, and the top tenth Q 11,900 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa Cruz Verapaz?
Listings in Santa Cruz Verapaz were booked on 21% of available nights over the past year. That compares with 25% for the Alta Verapaz average. October is usually the busiest month.
How much does an Airbnb cost per night in Santa Cruz Verapaz?
The average booked night in Santa Cruz Verapaz cost Q 615 before fees. Half of listings charge between Q 310 and Q 880, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santa Cruz Verapaz?
None of the active Santa Cruz Verapaz listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa Cruz Verapaz?
Yes, when it's run well. The average Santa Cruz Verapaz Airbnb grossed Q 29,558 in the 12 months to October 2026, 19% below the Alta Verapaz average of Q 36,489, though with only 23 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about Q 3,430 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Santa Cruz Verapaz?
June usually pays best, averaging Q 5,100 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Santa Cruz Verapaz?
Each night a Santa Cruz Verapaz listing was open to book earned Q 125 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made Q 197 or more.
How far in advance do guests book Airbnbs in Santa Cruz Verapaz?
Santa Cruz Verapaz stays were booked 23 days (about three weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Santa Cruz Verapaz?
The average Santa Cruz Verapaz Airbnb stay lasted 4.3 nights over the past year. A listing took 8 reservations over the year on average.
How are Airbnbs in Santa Cruz Verapaz rated?
Guests rate Santa Cruz Verapaz Airbnbs 4.76 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Santa Cruz Verapaz?
Central Santa Cruz Verapaz, Cahabon River Area and Semuc Champey draw the most short-term rental interest in Santa Cruz Verapaz. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa Cruz Verapaz?
AirROI counted 23 active Airbnb listings in Santa Cruz Verapaz as of October 2026. The closest tracked market is Cobán, 11 km away.
How much are Airbnb cleaning fees in Santa Cruz Verapaz?
In Santa Cruz Verapaz, more than a third of listings add a cleaning fee. The median fee is Q 54, and some higher fees lift the average to Q 71.
How many tourists visit Santa Cruz Verapaz, Guatemala?
All of Guatemala had 1.5 million international tourist arrivals in 2022, UN Tourism reports, via Our World in Data. AirROI estimates 177 Airbnb stays in Santa Cruz Verapaz, Guatemala in the 12 months to October 2026, which counts bookings and not tourists. See Guatemala tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Santa Cruz Verapaz from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Guatemalan quetzals at Q 7.64 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.