Cetraro, Calabria Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Cetraro, Calabria? Based on AirROI's 2025 dataset (June 2024 – May 2025), the short answer is $3,108 per year — at a $98 nightly rate, 23.5% occupancy, and a N/A RevPAR.
With just 20 active listings, Cetraro is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Active supply contracted 39.4% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Cetraro?
In Cetraro, the headline Airbnb metrics are $3,108 in average annual revenue,23.5% occupancy, $98 ADR, and $0 in RevPAR, and guests book about 32 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Cetraro?
Understanding the monthly revenue variations for Airbnb listings in Cetraro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cetraro is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cetraro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,628+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,089 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $645 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $445, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cetraro
What Is the Monthly Airbnb Occupancy Rate in Cetraro?
Maximize your bookings by understanding the Cetraro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cetraro:
- Best-in-class properties (Top 10%) achieve 29%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cetraro
What Is the Average Airbnb Nightly Rate in Cetraro?
Effective short term rental pricing strategy in Cetraro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cetraro typically peaks in August and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $154+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Cetraro
What Is the RevPAR for Airbnb in Cetraro?
RevPAR in Cetraro is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Cetraro
RevPAR Insights for Cetraro
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Cetraro benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Cetraro?
Cetraro's peak Airbnb season falls in March, February, January, while the softest stretch is May, June, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, February, January)
- Revenue averages $1,443 per month
- Occupancy rates average 28.3%
- Daily rates average $94
Shoulder Season
- Revenue averages $855 per month
- Occupancy maintains around 25.7%
- Daily rates hold near $96
Low Season (May, June, December)
- Revenue drops to average $278 per month
- Occupancy decreases to average 8.1%
- Daily rates adjust to average $94
Seasonality Insights for Cetraro
- Airbnb seasonality in Cetraro is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Cetraro's highest earning potential, with monthly revenues climbing to $1,728, occupancy reaching 32.3%, and ADRs peaking at $99.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $151, occupancy could drop to 4.5%, and ADRs may adjust to $91.
- Lower occupancy paired with meaningful seasonality means hosts in Cetraro need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Cetraro, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Cetraro?
With 10% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Cetraro. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Cetraro to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 10% licensed listings)
What Are the Best Neighborhoods for Airbnb in Cetraro?
With a compact short-term rental market, Cetraro gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cetraro Marina | Cetraro Marina is a picturesque coastal area known for its beautiful beaches and vibrant seaside promenade. It attracts tourists looking for sun, sea, and relaxation, making it an ideal spot for short-term rentals. | Cetraro Beach, Lido Cetraro, Parco della Grotta, Statua di Padre Pio, Marina di Cetraro |
| Old Town Cetraro | The charming historic center of Cetraro features ancient buildings, narrow streets, and stunning views of the coast. This area attracts tourists interested in culture and history, enhancing its appeal for Airbnb hosting. | Chiesa di San Benedetto, Castello di Cetraro, Piazza del Popolo, local artisan shops, views from the hilltop |
| Acquappesa | Close to Cetraro, Acquappesa is famous for its thermal baths and beautiful coastline. This attracts health and wellness tourists looking for relaxation opportunities, ideal for Airbnb hosting. | Terme Luigiane, La Secca Beach, Castello di Acquappesa, Water sports activities, local seafood restaurants |
| Belvedere Marittimo | A nearby coastal town famous for its beautiful beaches and historical sites. It appeals to families and beachgoers, making it a favorable Airbnb location for summer rentals. | Belvedere Beach, historic center, Castello di Belvedere, local seafood festivals, scenic viewpoints |
| Francavilla Marittima | Known for its archaeological sites and proximity to nature, this area attracts tourists interested in history and outdoor activities, providing good opportunities for short-term rentals. | Museum of Archaeology, ancient ruins, nature trails, local wineries, Civita di Castello |
| Scalea | A popular tourist destination in the region, Scalea is known for its stunning beaches and vibrant nightlife. Its popularity makes it an ideal location for vacation rentals. | Scalea Beach, Centro Storico di Scalea, Tonfano beach, local bars, summer festivals |
| Diamante | This coastal town is famous for its beaches and the annual Pepper Festival, drawing numerous visitors throughout the summer. An excellent market for Airbnb hosting. | Diamante Beach, Murals of Diamante, Pepper Festival, the seaside promenade, water sports |
| Praia a Mare | A lively resort town with beautiful sandy beaches and a variety of outdoor activities. Its popularity among tourists during the summer makes it a prime location for Airbnb rentals. | Praia a Mare Beach, Dino Island, water activities, local restaurants, nightlife options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Cetraro offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Cetraro?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cetraro
- The Cetraro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cetraro, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Cetraro Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cetraro
- The dominant room capacity in Cetraro is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 80.0% of the active Airbnb listings in Cetraro, indicating a high concentration in these sizes.
- A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cetraro.
Cetraro Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cetraro
- The most common guest capacity trend in Cetraro vacation rentals is listings accommodating 6 guests (35%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Cetraro STR market, accounting for 55.0% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cetraro.
- On average, properties in Cetraro are equipped to host 5.6 guests.
What Amenities Do Airbnb Guests Expect in Cetraro?
Amenity Prevalence
Amenity Insights for Cetraro
- Essential amenities in Cetraro that guests expect include: Washer, Kitchen, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cetraro: Washer, Kitchen, Hot water, TV.
- Prioritize adding missing essentials: Hot water, TV.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cetraro to stay competitive.
Dive Deeper: Advanced Cetraro STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cetraro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCetraro Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Cetraro
- The typical guest profile for Airbnb in Cetraro consists of primarily domestic travelers (100%), often arriving from nearby Piedmont, typically belonging to the Pre-1950s (Silent Gen) group (50%), primarily speaking Italian or French.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are Italian (25%) followed by French (25%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Piedmont.
- Tailor amenities and listing descriptions to appeal to the dominant Pre-1950s (Silent Gen) demographic while maintaining broad appeal across age groups.
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Cetraro Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cetraro
- The most common availability pattern in Cetraro falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Cetraro (65%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Cetraro?
Average Booking Lead Time by Month
Booking Lead Time Insights for Cetraro
- The overall average booking lead time for vacation rentals in Cetraro is 32 days.
- Guests book furthest in advance for stays during August (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (30 days avg.) sees the longest lead times, while Winter (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Cetraro.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Cetraro averages to identify opportunities for dynamic pricing adjustments.
Cetraro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
17.6% of total
2 Nights
1 listings
5.9% of total
3 Nights
3 listings
17.6% of total
4-6 Nights
5 listings
29.4% of total
7-29 Nights
3 listings
17.6% of total
30+ Nights
2 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Cetraro is 4-6 Nights, adopted by 29.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Cetraro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 29.4% of Cetraro hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cetraro.
Cetraro Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
10% of total
Moderate
5 listings
50% of total
Strict
4 listings
40% of total
Cancellation Policy Insights for Cetraro
- The prevailing Airbnb cancellation policy trend in Cetraro is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Cetraro.
- With 40% using Strict terms, this is a viable option in Cetraro, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Cetraro.
What Do the Top Airbnb Listings in Cetraro Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cetrarobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Intero Appartamento a Cetraro Marina - Piano Terra
Entire Place • 3 bedrooms
Entire Apartment in Cetraro Marina - First Floor
Entire Place • 2 bedrooms
Awesome apartment in Cetraro with sauna
Entire Place • 3 bedrooms
Rural Facilities Overview
Entire Place • 2 bedrooms
Villa in riva al mare.
Entire Place • 2 bedrooms
4 bedroom cozy home in Cetraro - San Pietro
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Cetraro?
Learn from the best! This table showcases top-performing Airbnb hosts in Cetraro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fear | 2 | $27,069 | 0 | Not Rated |
| Host #142829757 | 1 | $5,858 | 0 | Not Rated |
| Host #480944949 | 2 | $4,981 | 0 | Not Rated |
| Antonia | 2 | $4,972 | 9 | 4.25/5.0 |
| Host #22079102 | 1 | $3,649 | 6 | 5.00/5.0 |
| Host #159965541 | 1 | $2,955 | 0 | Not Rated |
| Host #473439360 | 1 | $2,859 | 0 | Not Rated |
| Rus | 1 | $2,217 | 4 | 5.00/5.0 |
| Host #46211167 | 1 | $1,798 | 0 | Not Rated |
| Host #1595361 | 1 | $1,759 | 0 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cetraro.
How Does Cetraro's Airbnb Market Compare to Nearby Cities?
How does the Cetraro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Praiano, Cetraro has 28 percentage points lower occupancy and about $306 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 702 | $6,467 | $635.74 | 51% |
| Praiano | 336 | $4,211 | $403.95 | 52% |
| Conca dei Marini | 117 | $3,801 | $390.34 | 49% |
| Capri | 431 | $3,466 | $586.83 | 39% |
| Sorrento | 1,576 | $3,366 | $342.64 | 47% |
| Massa Lubrense | 834 | $3,193 | $424.35 | 43% |
| Amalfi | 474 | $2,956 | $302.31 | 46% |
| Ravello | 267 | $2,896 | $327.11 | 45% |
| Atrani | 127 | $2,626 | $218.64 | 52% |
| Furore | 163 | $2,606 | $349.21 | 47% |
Frequently Asked Questions About Airbnb in Cetraro
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Cetraro.
How much do Airbnb hosts make in Cetraro?
Cetraro hosts earn about $3,108 per year on average, with an average nightly rate of $98 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Cetraro, Calabria, not the ceiling for the best operators. Source: AirROI 2025 data, Cetraro market, June 2024 to May 2025.
What is the average Airbnb occupancy rate in Cetraro?
The average Airbnb occupancy rate in Cetraro is 23.5%. March is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Cetraro?
Listings in Cetraro average $98 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Cetraro?
Cetraro currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Cetraro?
AirROI currently classifies the short-term rental regulation level in Cetraro as Moderate. The dataset also shows about 10.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Cetraro?
RevPAR in Cetraro is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Cetraro?
Occupancy of 23.5% means Cetraro is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,108, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Cetraro?
The average booking lead time in Cetraro is about 32 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Cetraro?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Cetraro include Cetraro Marina, Old Town Cetraro, Acquappesa. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Cetraro?
entire_home listings make up 85.0% of the active supply in Cetraro. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Cetraro compare to nearby Airbnb markets?
Among neighboring markets, Positano posts $77,609 in average annual revenue with 51.4% occupancy, compared to Cetraro's $3,108 and 23.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Cetraro?
March is the highest-revenue month in Cetraro, while June is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.