Nola, Italy Airbnb Market Data: Revenue, Occupancy & Trends

In a typical year, the average Nola listing brings in €1,250 in August, its best month, and €549 in December, its slowest. Both ends are close calls: August leads July by 4%, and December sits just 1% below January, so either pair can swap places in a given year. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.

Across Nola's 23 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn €1,670+ a month, about 3.2 times the typical property.
• Strong performers (top 25%) earn €908 or more, roughly €380 a month above the median.
• Typical properties (median) earn about €527 a month.
• Entry-level properties (bottom 25%) earn €260 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Nola listings were booked on 26% of the nights they were open over the past year, 13 percentage points below the Campania average (39%) and 13 points below the Italy average (39%). Counting only the listings booked in each month and averaging each month over two years, occupancy swings from 26% in January to 61% in August.

Across Nola's 23 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 67%+ of open nights, 48 points above the median.
• Strong performers (top 25%) fill 39% or more, roughly two and a half nights a week.
• Typical properties (median) fill about 19% of open nights.
• Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.

The average nightly rate in Nola, known as ADR (average daily rate), was €75 over the past year, about 63% below the Campania average of €205 and about 59% below the Italy average of €185. In a typical year, rates peak in June at about €80 and bottom out in August at about €58.

Across Nola's 23 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge €105+ a night, about 1.6 times the median.
• Strong performers (top 25%) charge €88 or more, about €25 above the median.
• Typical properties (median) charge about €65 a night.
• Entry-level properties (bottom 25%) charge €51 or less, about three-quarters of the median.

What Is the RevPAR for Airbnb in Nola?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Nola it averaged €20 over the past year, from about €18 in a typical December to about €40 in a typical August.

Across Nola's 23 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn €42+ per open night, about 2.6 times the median.
• Strong performers (top 25%) earn €22 or more, about €6 a night above the median.
• Typical properties (median) earn about €16 per open night.
• Entry-level properties (bottom 25%) earn €11 or less, about two-thirds of the median.

With only 23 active listings, the monthly pattern in Nola is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in December.

How Far in Advance Do Guests Book Airbnb in Nola?

Guests book Nola stays 28 days ahead on average (about four weeks). June stays are booked furthest out, about 61 days ahead, and November stays closest to arrival, about 13 days. A typical June booking is made in mid-April.

All 23 active listings in Nola display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Nola.