Airbnb market data · 202512 months to June 2025
Premia, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Premia brought in €5,363 over the 12 months through June 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Premia run through June 2025.
The short answer
Premia Airbnb Market at a Glance
Listings averaged €130 a night and were booked on 27% of available nights.
Timing matters: in August, the best month, the average listing earned about 4.4 times as much as in April, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Premia is the 134th-largest of 145 Piedmont markets AirROI tracks.
Browse the live Premia Airbnb market See Every Premia ListingRevenue
How Much Do Airbnb Hosts Make in Premia?
Gross bookings per Premia listing averaged €5,363 over the 12 months to June 2025 (Piedmont average: €13,273), before cleaning, platform and management costs and taxes.
The average Premia listing brought in €2,600 in August, its best month, and €596 in April, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.
Across Premia's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €1,970+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn €1,150 or more, roughly €400 a month above the median.
- Typical properties (median) earn about €747 a month.
- Entry-level properties (bottom 25%) earn €509 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 4.4 times what April did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €948.
Premia Airbnb Data by Month
Latest 12 months in the June 2025 data.
August led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | €1,450 | 42.9% | €125 | 36 days |
| Aug 2024 | €2,600 | 68.1% | €125 | 40 days |
| Sep 2024 | €645 | 15.7% | €123 | 15 days |
| Oct 2024 | €787 | 25.4% | €123 | 17 days |
| Nov 2024 | €738 | 25.0% | €122 | 16 days |
| Dec 2024 | €754 | 20.9% | €122 | 23 days |
| Jan 2025 | €605 | 16.9% | €121 | 53 days |
| Feb 2025 | €712 | 7.9% | €131 | 54 days |
| Mar 2025 | €1,070 | 31.7% | €132 | 24 days |
| Apr 2025 | €596 | 17.9% | €135 | 18 days |
| May 2025 | €694 | 20.5% | €137 | 34 days |
| Jun 2025 | €726 | 19.5% | €139 | 45 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
For a figure on one home rather than the whole Premia market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Premia Profitable?
Yes, when it's run well. The average Premia Airbnb took in €5,363 in the 12 months to June 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €8,280, and run by its owner at everyday costs, about €510 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Premia Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €5,363 | €8,280 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€830 | −€1,280 |
| Utilities and internetAbout 5% of bookings | −€270 | −€410 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€110 | −€170 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€160 | −€250 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€50 | −€50 |
| Permit and registrationWhere one is required | −€30 | −€30 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€1,450 | −€2,190 |
| Left for housing costs, then profit | €3,913about €330 a month | €6,090about €510 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Premia Airbnb Profit
The estimate starts from Premia's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Premia home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Premia's Top Earners Get There
- More nights booked. The busiest quarter of Premia listings are booked on 39% or more of their nights, against 21% for the median listing. Ten more booked nights a year at the median rate of €125 adds about €1,230 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €145 a night or more, against a median of €125. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €540 a year.
- Open for the busy months. August brought the average listing about €2,600, against €596 in April, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €690 a month, against €450 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Premia?
Premia listings were booked on 27% of the nights they were open over the past year, 11 percentage points below the Piedmont average (38%) and 12 points below the Italy average (39%). Occupancy swings from 8% in February to 68% in August.
Across Premia's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 52%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 39% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 21% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
August was the busiest month in Premia, February the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Premia?
The average nightly rate in Premia, known as ADR (average daily rate), was €130 over the past year, about 10% below the Piedmont average of €145 and about 30% below the Italy average of €185. Rates peak in May and June at about €140 and bottom out in January and December at about €120.
Across Premia's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €155+ a night, about 27% above the median.
- Strong performers (top 25%) charge €145 or more, about €20 above the median.
- Typical properties (median) charge about €125 a night.
- Entry-level properties (bottom 25%) charge €105 or less, about 16% below the median.
June rates ran 15% above January's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €128.
Seasonality
Best and Worst Months for Airbnb in Premia
With only 18 active listings, the monthly pattern in Premia is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in April.
How Far in Advance Do Guests Book Airbnb in Premia?
Guests book Premia stays 29 days ahead on average (about four weeks). February stays are booked furthest out, about 54 days ahead, and September stays closest to arrival, about 15 days. A typical February booking is made in late December.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 29 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Premia
6% of the 18 active listings in Premia display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Premia.
Neighborhoods
Best Neighborhoods for Airbnb in Premia
AirROI's area guide picks eight Premia neighborhoods that draw short-term rental guests, led by Premia Centro, Lake Maggiore and Val Vigezzo. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Premia Centro | The heart of Premia, offering a charming atmosphere with local shops and restaurants. Ideal for tourists looking to experience the authentic Italian village life. | Church of San Giovanni Battista, Premia's local market, Scenic walking trails, Vodafone Park in nearby areas |
| Lake Maggiore | A short distance from Premia, Lake Maggiore is a stunning destination for water sports and relaxing by the lake. Popular with tourists seeking nature and outdoor activities. | Isola Bella, Palazzo Borromeo, Boat rentals, Hiking trails, Beach access |
| Val Vigezzo | Known as the 'Valley of the Painters', this area is famous for its beautiful landscapes and artistic heritage. Attracts outdoor enthusiasts and art lovers alike. | Malesco village, Art galleries, Hiking paths, Scenic viewpoints, Local festivals |
| Ski Areas around Premia | Offers skiing and snowboarding opportunities during the winter season. A hit with winter sports lovers and families looking for a snowy getaway. | Premia Ski Resort, Ski schools, Snowshoeing trails, Gastronomic experiences in mountain huts, Winter festivals |
| San Domenico | Another popular ski destination, it features excellent slopes and easy access for tourists. A fantastic spot for both winter sports and summer hiking. | San Domenico Ski Resort, Scenic cable cars, Hiking trails, Gastronomy offerings, Beautiful alpine landscapes |
| Historical Towns Nearby | Exploring the nearby historical towns offers a glimpse into traditional Italian culture and architecture. Great for cultural tourism. | Santa Maria Maggiore, Villadossola, Historic architecture, Local cuisine, Artisan shops |
| Natural Parks | Proximity to several natural parks offers nature lovers plenty of hiking and exploration options. A peaceful retreat for eco-tourists. | Val Grande National Park, Hiking trails, Wildlife watching, Nature photography, Scenic landscapes |
| Food and Wine Region | Piedmont is renowned for its culinary delights and wine production. Attracts gastronomes and wine lovers from around the world. | Local vineyards, Wine tasting tours, Regional cooking classes, Agriturismos, Traditional markets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Premia vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 24 km, Fiesch (21 km away, 80 listings) earned the most per listing, about four times as much as Premia. Onsernone was the busiest, booked on 39% of nights against 27% in Premia.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Santa Maria Maggiore 18 km | 35 | €6,597 | €147 | 24% |
| Domodossola 19 km | 105 | €10,572 | €120 | 37% |
| Cevio Switzerland · 20 km | 40 | €10,981 | €158 | 33% |
| Ernen Switzerland · 20 km | 66 | €16,618 | €176 | 36% |
| Fiesch Switzerland · 21 km | 80 | €21,399 | €254 | 33% |
| Bellwald Switzerland · 22 km | 69 | €17,415 | €271 | 29% |
| Goms Switzerland · 22 km | 81 | €20,158 | €221 | 36% |
| Onsernone Switzerland · 24 km | 61 | €13,708 | €166 | 39% |
Other Airbnb Markets in Piedmont
- Turin Airbnb data 4,345 listings
- Stresa Airbnb data 426 listings
- Verbania Airbnb data 279 listings
- Sauze d'Oulx Airbnb data 247 listings
- Alba Airbnb data 238 listings
- Sestriere Airbnb data 237 listings
- Bardonecchia Airbnb data 213 listings
- Asti Airbnb data 201 listings
See all 145 Piedmont Airbnb markets
Markets Similar to Premia
Markets elsewhere in Italy with a similar nightly rate and occupancy to Premia:
- Pozzuoli Airbnb data Italy · €125/night · 29.0%
- Comacchio Airbnb data Italy · €127/night · 29.6%
- Vasto Airbnb data Italy · €130/night · 31.8%
- Termoli Airbnb data Italy · €129/night · 31.8%
- Viterbo Airbnb data Italy · €134/night · 31.2%
- Cattolica Airbnb data Italy · €131/night · 31.9%
FAQ
Premia Airbnb FAQ
How much do Airbnb hosts make in Premia?
An active Premia Airbnb grossed €5,363 on average in the 12 months to June 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,150 or more in a typical month.
How much can I make on Airbnb in Premia?
It depends most on the home's size, location and how it's run. The middle half of Premia listings earn between €509 and €1,150 in a typical month, and the top tenth €1,970 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Premia?
Listings in Premia were booked on 27% of available nights over the past year. That compares with 38% for the Piedmont average. August was the busiest month.
How much does an Airbnb cost per night in Premia?
The average booked night in Premia cost €130 before fees. Half of listings charge between €105 and €145, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Premia?
In Premia, 6% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Premia?
Yes, when it's run well. The average Premia Airbnb grossed €5,363 in the 12 months to June 2025, 60% below the Piedmont average of €13,273, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €510 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Premia?
August paid best over the past year, at €2,600 per active listing, and April paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Premia?
Premia stays were booked 29 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Premia?
Premia Centro, Lake Maggiore and Val Vigezzo draw the most short-term rental interest in Premia. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Premia?
AirROI counted 18 active Airbnb listings in Premia as of June 2025. The closest tracked market is Santa Maria Maggiore, 18 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Premia from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.