Premia, Piedmont Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Premia, Piedmont? Based on AirROI's 2025 dataset (July 2024 – June 2025), the short answer is $6,223 per year — at a $151 nightly rate, 27.3% occupancy, and a N/A RevPAR.
With just 18 active listings, Premia is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 20.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Premia?
In Premia, the headline Airbnb metrics are $6,223 in average annual revenue,27.3% occupancy, $151 ADR, and $0 in RevPAR, and guests book about 29 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Premia?
Understanding the monthly revenue variations for Airbnb listings in Premia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Premia is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Premia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,281+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,338 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $867 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $591, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Premia
What Is the Monthly Airbnb Occupancy Rate in Premia?
Maximize your bookings by understanding the Premia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Premia:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Premia
What Is the Average Airbnb Nightly Rate in Premia?
Effective short term rental pricing strategy in Premia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Premia typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Premia
What Is the RevPAR for Airbnb in Premia?
RevPAR in Premia is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Premia
RevPAR Insights for Premia
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Premia benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Premia?
Premia's peak Airbnb season falls in August, July, March, while the softest stretch is January, April, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, March)
- Revenue averages $1,980 per month
- Occupancy rates average 47.6%
- Daily rates average $148
Shoulder Season
- Revenue averages $853 per month
- Occupancy maintains around 19.8%
- Daily rates hold near $149
Low Season (January, April, September)
- Revenue drops to average $714 per month
- Occupancy decreases to average 16.8%
- Daily rates adjust to average $147
Seasonality Insights for Premia
- Airbnb seasonality in Premia is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Premia's highest earning potential, with monthly revenues climbing to $3,017, occupancy reaching 68.1%, and ADRs peaking at $161.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $692, occupancy could drop to 7.9%, and ADRs may adjust to $141.
- Lower occupancy paired with meaningful seasonality means hosts in Premia need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Premia, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Premia?
While Premia, Piedmont, Italy currently shows low STR regulations, 6% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Premia to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 6% licensed listings)
What Are the Best Neighborhoods for Airbnb in Premia?
With a compact short-term rental market, Premia gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Premia Centro | The heart of Premia, offering a charming atmosphere with local shops and restaurants. Ideal for tourists looking to experience the authentic Italian village life. | Church of San Giovanni Battista, Premia's local market, Scenic walking trails, Vodafone Park in nearby areas |
| Lake Maggiore | A short distance from Premia, Lake Maggiore is a stunning destination for water sports and relaxing by the lake. Popular with tourists seeking nature and outdoor activities. | Isola Bella, Palazzo Borromeo, Boat rentals, Hiking trails, Beach access |
| Val Vigezzo | Known as the 'Valley of the Painters', this area is famous for its beautiful landscapes and artistic heritage. Attracts outdoor enthusiasts and art lovers alike. | Malesco village, Art galleries, Hiking paths, Scenic viewpoints, Local festivals |
| Ski Areas around Premia | Offers skiing and snowboarding opportunities during the winter season. A hit with winter sports lovers and families looking for a snowy getaway. | Premia Ski Resort, Ski schools, Snowshoeing trails, Gastronomic experiences in mountain huts, Winter festivals |
| San Domenico | Another popular ski destination, it features excellent slopes and easy access for tourists. A fantastic spot for both winter sports and summer hiking. | San Domenico Ski Resort, Scenic cable cars, Hiking trails, Gastronomy offerings, Beautiful alpine landscapes |
| Historical Towns Nearby | Exploring the nearby historical towns offers a glimpse into traditional Italian culture and architecture. Great for cultural tourism. | Santa Maria Maggiore, Villadossola, Historic architecture, Local cuisine, Artisan shops |
| Natural Parks | Proximity to several natural parks offers nature lovers plenty of hiking and exploration options. A peaceful retreat for eco-tourists. | Val Grande National Park, Hiking trails, Wildlife watching, Nature photography, Scenic landscapes |
| Food and Wine Region | Piedmont is renowned for its culinary delights and wine production. Attracts gastronomes and wine lovers from around the world. | Local vineyards, Wine tasting tours, Regional cooking classes, Agriturismos, Traditional markets |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Premia offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Premia?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Premia
- The Premia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Premia, Apartment/Condo properties are the most common (61.1%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
Premia Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Premia
- The dominant room capacity in Premia is 1 bedroom listings, making up 61.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 100.0% of the active Airbnb listings in Premia, indicating a high concentration in these sizes.
- With over half the market (61.1%) consisting of studios or 1-bedroom units, Premia is particularly well-suited for individuals or couples.
Premia Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Premia
- The most common guest capacity trend in Premia vacation rentals is listings accommodating 6 guests (38.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Premia STR market, accounting for 72.2% of listings.
- 44.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Premia.
- On average, properties in Premia are equipped to host 4.9 guests.
What Amenities Do Airbnb Guests Expect in Premia?
Amenity data is currently unavailable for Premia.
Dive Deeper: Advanced Premia STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Premia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPremia Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Premia
- The typical guest profile for Airbnb in Premia consists of primarily domestic travelers (66%), often arriving from nearby Milan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 65.6% of guests.
- Key international markets include Italy (65.6%) and Switzerland (15.6%).
- Top languages spoken are English (35.4%) followed by Italian (29.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milan and Turin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Premia Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Premia
- The most common availability pattern in Premia falls within the 271-366 days range, representing 88.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Premia (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Premia?
Average Booking Lead Time by Month
Booking Lead Time Insights for Premia
- The overall average booking lead time for vacation rentals in Premia is 29 days.
- Guests book furthest in advance for stays during February (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (44 days avg.) sees the longest lead times, while Fall (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Premia.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Premia averages to identify opportunities for dynamic pricing adjustments.
Premia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
26.7% of total
2 Nights
3 listings
20% of total
4-6 Nights
5 listings
33.3% of total
7-29 Nights
1 listings
6.7% of total
30+ Nights
2 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Premia is 4-6 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Premia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 33.3% of Premia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Premia.
Premia Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
2 listings
11.1% of total
Moderate
5 listings
27.8% of total
Strict
11 listings
61.1% of total
Cancellation Policy Insights for Premia
- The prevailing Airbnb cancellation policy trend in Premia is Strict, used by 61.1% of listings.
- A majority (61.1%) of hosts in Premia utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 61.1% market standard in Premia.
- With 61.1% using Strict terms, this is a viable option in Premia, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Premia.
What Do the Top Airbnb Listings in Premia Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Premiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet Marina
Entire Place • 2 bedrooms
Alé Duri - Mountain & Climbing House
Entire Place • 2 bedrooms
Casa Bettina
Entire Place • 2 bedrooms
Apartment in Le Falesie vacation home
Entire Place • 2 bedrooms
Casa di Montagna Cresta
Entire Place • 2 bedrooms
Baggio House
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Premia?
Learn from the best! This table showcases top-performing Airbnb hosts in Premia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dario | 6 | $25,114 | 22 | 4.47/5.0 |
| Giulia Sala | 1 | $21,267 | 68 | 4.78/5.0 |
| Marta | 2 | $14,633 | 2 | Not Rated |
| Andrea | 1 | $13,379 | 62 | 4.95/5.0 |
| Milena | 1 | $11,979 | 8 | 4.88/5.0 |
| Michal | 1 | $8,011 | 11 | 4.82/5.0 |
| Stefano | 1 | $6,676 | 11 | 4.55/5.0 |
| William | 3 | $6,228 | 57 | 4.84/5.0 |
| Roberto | 1 | $3,776 | 4 | 5.00/5.0 |
| Host #515675241 | 1 | $951 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Premia.
How Does Premia's Airbnb Market Compare to Nearby Cities?
How does the Premia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rothenburg, Premia has 35 percentage points lower occupancy and about $146 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 542 | $6,449 | $542.38 | 51% |
| Rothenburg | 10 | $5,701 | $296.11 | 62% |
| Habkern | 13 | $5,289 | $358.22 | 47% |
| Grindelwald | 502 | $5,008 | $365.18 | 56% |
| Zermatt | 798 | $4,969 | $491.58 | 46% |
| Matten bei Interlaken | 59 | $4,947 | $324.40 | 59% |
| Interlaken | 313 | $4,633 | $382.80 | 53% |
| Laglio | 63 | $4,391 | $512.43 | 43% |
| Sala Comacina | 68 | $4,345 | $441.29 | 47% |
| Iseltwald | 23 | $4,178 | $373.83 | 49% |
Frequently Asked Questions About Airbnb in Premia
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Premia.
How much do Airbnb hosts make in Premia?
Premia hosts earn about $6,223 per year on average, with an average nightly rate of $151 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Premia, Piedmont, not the ceiling for the best operators. Source: AirROI 2025 data, Premia market, July 2024 to June 2025.
What is the average Airbnb occupancy rate in Premia?
The average Airbnb occupancy rate in Premia is 27.3%. August is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Premia?
Listings in Premia average $151 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Premia?
Premia currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Premia?
AirROI currently classifies the short-term rental regulation level in Premia as Low. The dataset also shows about 5.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Premia?
RevPAR in Premia is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Premia?
Occupancy of 27.3% means Premia is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,223, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Premia?
The average booking lead time in Premia is about 29 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Premia?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Premia include Premia Centro, Lake Maggiore, Val Vigezzo. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Premia?
entire_home listings make up 100.0% of the active supply in Premia. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Premia compare to nearby Airbnb markets?
Among neighboring markets, Lauterbrunnen posts $77,392 in average annual revenue with 51.4% occupancy, compared to Premia's $6,223 and 27.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Premia?
August is the highest-revenue month in Premia, while April is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.