Traditional Japanese house! Transportation service Private room · 3 bedrooms Rated 4.98 - Revenue
- ¥7.1M
- Occupancy
- 50.3%
- Daily rate
- ¥35,878
Airbnb market data · 202612 months to September 2026
The average Airbnb in Narita brought in ¥1,448,864 over the 12 months through September 2026, about 61% less than the Chiba Prefecture average of ¥3,732,661.
The short answer
Narita is priced below the Chiba Prefecture average. Listings averaged ¥12,241 a night, about 63% less than that average of ¥33,100, and were booked on 38% of available nights, close to its 37% occupancy.
April, usually the best month, brings in about 28% more per listing than January, usually the slowest.
With 70 active listings, Narita is the ninth-largest of 26 Chiba Prefecture markets AirROI tracks. From a year earlier, average revenue fell 8% while the number of active listings grew 94%.
Browse the live Narita Airbnb market See Every Narita ListingRevenue
Gross bookings per Narita listing averaged ¥1,448,864 over the 12 months to September 2026 (Chiba Prefecture average: ¥3,732,661), before cleaning, platform and management costs and taxes.
In a typical year, the average Narita listing brings in ¥172,000 in April, its best month, and ¥134,000 in January, its slowest. Both ends are close calls: April leads October by 5%, and January sits just 2% below June, so either pair can swap places in a given year. The swing is mild: the best month earns about 28% more than the slowest.
In a typical month, a top-quarter listing earns at least four times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
Average monthly revenue per Narita listing
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥151,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
May 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in November 2025, so the best-paying month is not always the busiest or the priciest. Across the past two years, April is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥154,506 | 42.0% | ¥12,721 | ¥5,150 | 37 days | 2.7 nights |
| Oct 2025 | ¥142,139 | 42.0% | ¥12,999 | ¥4,585 | 47 days | 3.3 nights |
| Nov 2025 | ¥149,870 | 45.0% | ¥12,827 | ¥4,996 | 38 days | 3.3 nights |
| Dec 2025 | ¥138,771 | 39.1% | ¥12,932 | ¥4,476 | 35 days | 3.2 nights |
| Jan 2026 | ¥145,408 | 35.4% | ¥12,092 | ¥4,691 | 40 days | 2.6 nights |
| Feb 2026 | ¥144,180 | 40.1% | ¥11,644 | ¥5,149 | 41 days | 3.4 nights |
| Mar 2026 | ¥155,333 | 38.9% | ¥12,398 | ¥5,011 | 35 days | 2.8 nights |
| Apr 2026 | ¥157,226 | 42.6% | ¥12,743 | ¥5,241 | 42 days | 3.6 nights |
| May 2026 | ¥184,354 | 41.3% | ¥13,285 | ¥5,947 | 40 days | 2.6 nights |
| Jun 2026 | ¥149,309 | 42.2% | ¥13,811 | ¥4,977 | 47 days | 3.9 nights |
| Jul 2026 | ¥156,000 | 32.9% | ¥14,210 | ¥5,032 | 59 days | 2.9 nights |
| Aug 2026 | ¥153,148 | 31.4% | ¥14,696 | ¥4,940 | 53 days | 1.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Narita market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Narita Airbnb took in ¥1,448,864 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥84,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥168,000 a month.
Cleaning it yourself keeps the ¥72,000 a year guests pay in cleaning fees, for about ¥90,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥73,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥1,376,864 | ¥2,717,000 |
| Cleaning fees guests pay5% of Narita bookings | ¥72,000 | ¥142,000 |
| Gross bookings | ¥1,448,864 | ¥2,859,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of Narita listings on Simplified Pricing, 3% for the rest | −¥201,000 | −¥397,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥72,000 | −¥142,000 |
| Utilities and internetAbout 5% of bookings | −¥72,000 | −¥143,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥29,000 | −¥57,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥43,000 | −¥86,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥14,000 | −¥14,000 |
| Permit and registrationWhere one is required | −¥7,000 | −¥7,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −¥438,000 | −¥846,000 |
| Left for housing costs, then profit | ¥1,010,864about ¥84,000 a month | ¥2,013,000about ¥168,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Narita's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Narita home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥238,000 a month, against ¥121,000 for the average one.
Occupancy
Narita listings were booked on 38% of the nights they were open over the past year, in line with the Chiba Prefecture average and 11 percentage points below the Japan average (49%). In a typical year, occupancy climbs to 48% in April and falls to 33% in July.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
April is usually the busiest month in Narita, July the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Narita, known as ADR (average daily rate), was ¥12,241 over the past year, about 63% below the Chiba Prefecture average of ¥33,100 and about 57% below the Japan average of ¥28,800. In a typical year, rates peak in July and August at about ¥14,000 and bottom out in February at about ¥11,900.
Prices span a wide range: the top 10% charge about 4.5 times the rate of the bottom quarter.
August rates run 18% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥13,100. The 12-month ADR of ¥12,241 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Narita it averaged ¥4,670 over the past year, from about ¥4,330 in a typical January to about ¥5,730 in a typical April.
A small group of listings earns several times more per open night than the rest.
April RevPAR is about 1.3 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥4,980. The 12-month RevPAR of ¥4,670 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Narita earns at a steady pace year-round: no month runs more than 14% above the monthly average.
Average revenue by month in Narita
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥151,000.
| Month | Revenue per listing |
|---|---|
| January | ¥134,000 |
| February | ¥143,000 |
| March | ¥157,000 |
| April | ¥172,000 |
| May | ¥160,000 |
| June | ¥137,000 |
| July | ¥139,000 |
| August | ¥146,000 |
| September | ¥153,000 |
| October | ¥164,000 |
| November | ¥161,000 |
| December | ¥150,000 |
Guests book Narita stays 40 days ahead on average (about six weeks). July stays are booked furthest out, about 49 days ahead, and March stays closest to arrival, about 31 days. A typical July booking is made in late May.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 40 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
67% of the 70 active listings in Narita display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Narita.
Neighborhoods
AirROI's area guide picks seven Narita neighborhoods that draw short-term rental guests, led by Narita City Center, Narita Airport Area and Sakura City. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Narita City Center | The heart of Narita, offering easy access to shopping and dining. Popular for travelers visiting nearby attractions like Narita-san Shinsho-ji Temple. | Narita-san Shinsho-ji Temple, Narita Omotesando Street, Narita Market, Sakura no Yama Park, Narita Dream Dairy Farm |
| Narita Airport Area | Convenient location for travelers needing quick access to Narita International Airport. Ideal for layovers and short stays. | Narita International Airport, Royal Narita Golf Club, Aeon Mall Narita, Narita Airport Park |
| Sakura City | Nearby city with beautiful parks and cultural sites, attracting visitors interested in traditional Japan and cherry blossoms in spring. | Sakura Castle Park, Yamashiroyama Park, Sakura Flower Festival, Sakura City Museum of Art |
| Boso Peninsula | Scenic coastal area offering outdoor activities and natural attractions, appealing to both locals and tourists for weekend getaways. | Innoshima Island, Boso no Mura, Kujukuri Beach, Choshi Electric Railway |
| Narita Sanrizuka | Close to the airport, this area offers a mix of residential and commercial spaces, ideal for long-term stays for airport personnel. | Sanrizuka Sakura no Oka, Sakura notomura Park, Local eateries and shops |
| Katori City | Rich in history and culture, Katori attracts tourists interested in ancient shrines and nature, making it a good option for Airbnb hosts. | Katori Jingu Shrine, Katori City Historical Museum, Tomioka Hachiman Shrine |
| Choshi City | On the coast with beautiful ocean views and seafood, Choshi is ideal for those wanting a seaside experience, great for summer vacations. | Choshi Port, Inubo Cape, Choshi Electric Railway, Fish Market |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 60% of listings in Narita, alongside 16 private-room listings (23%). Houses are the most common property type at 47%, ahead of apartments and condos (36%).
Mostly entire homes, with a private-room segment
Narita Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 60.0% | 42 |
| Private room | 22.9% | 16 |
| Shared room | 17.1% | 12 |
Listings by property type
Narita Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 47.1% | 33 |
| Apartment/Condo | 35.7% | 25 |
| Hotel/Boutique | 12.9% | 9 |
| Others | 4.3% | 3 |
The most common size among Narita's 19 entire homes with a bedroom count is one bedroom (9 homes).
Narita entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 47.4% | 9 |
| 2 bedrooms | 10.5% | 2 |
| 3 bedrooms | 26.3% | 5 |
| 4 bedrooms | 15.8% | 3 |
The most common capacity in Narita is four guests (31% of listings), and 38% of listings sleep six or more. Shares are of the 32 listings with a guest capacity on file (46% of the market).
Narita listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 18.8% | 6 |
| 3 guests | 6.3% | 2 |
| 4 guests | 31.3% | 10 |
| 5 guests | 6.3% | 2 |
| 6 guests | 6.3% | 2 |
| 7 guests | 3.1% | 1 |
| 8+ guests | 28.1% | 9 |
Narita hosts set up an average of 3.6 beds per listing, roughly two for every bedroom. 66% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Narita: 86% of listings have one, and 80% offer free parking on site.
Share of Narita listings with each common amenity
Guests
Narita runs on foreign visitors: 97% of guests who left reviews live outside Japan. The United States leads with 27% of reviewers, ahead of Canada at 13%. Guests speak a mix of languages: English leads at 45%, followed by Spanish and French.
97% of Narita guests come from abroad
Where guests who left reviews live
Where Narita guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Houston | 4.5% |
| Los Angeles | 2.4% |
| Vancouver | 2.4% |
| Quebec City | 2.2% |
Where Narita guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 26.8% |
| Canada | 13.1% |
| Australia | 10.3% |
| Mexico | 7.3% |
| Hong Kong | 4.2% |
Languages spoken by Narita guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 44.5% |
| Spanish | 13.8% |
| French | 11.3% |
| German | 5.1% |
| Japanese | 4.6% |
Narita Airbnbs average 4.79 stars, and 34% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.59, against 4.88 for host communication. Listings here carry long review histories, about 1557 reviews each on average.
Communication scores highest in Narita; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.80 |
| Cleanliness | 4.78 |
| Communication | 4.88 |
| Location | 4.59 |
| Check-in | 4.87 |
| Value | 4.79 |
Booking patterns
About eight in ten Narita listings are open to guests more than 180 days a year, but only 20% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Narita listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 40.0% | 28 |
| 181-270 days | 40.0% | 28 |
| 91-180 days | 14.3% | 10 |
| 31-90 days | 5.7% | 4 |
Days a year Narita listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.7% | 4 |
| 181-270 days | 14.3% | 10 |
| 91-180 days | 42.9% | 30 |
| 31-90 days | 28.6% | 20 |
| 1-30 days | 8.6% | 6 |
The average Narita booking lasts 3.6 nights, longest in June and shortest in August. Listings took about 18 bookings each over the year, some 1,240 in all. About six in ten listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Narita
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Narita accept stays of one or two nights.
Minimum stay set by Narita listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Narita, used by 66% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than seven in ten listings offer Flexible or Moderate terms, against 29% on Firm or stricter ones.
Cancellation policies of Narita listings, from most to least flexible
Share of listings by the policy they use
More than six in ten Narita listings charge a cleaning fee. The typical fee is about ¥2,354. Spread over the average stay of 3.6 nights, that adds roughly ¥660 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Narita, a private room, took in ¥7,120,000 over the past year, about five times the city's average of ¥1,450,000.
Traditional Japanese house! Transportation service Private room · 3 bedrooms Rated 4.98
5pax For Group, Airport 15 mins, Free Shuttle,Calm Private room · 2 bedrooms Rated 4.76
Lily's House,20 minutes for Narita Airport Entire home · 4 bedrooms Rated 4.86
One house rental,Free airport pick up and drop off Entire home · 2 bedrooms Rated 5.00
15 minutes from Narita Airport by car / Entire building / 120㎡ / 4LDK / Detached house for 9 people… Entire home · 4 bedrooms Rated 4.96
Near Narita Airport :3BR + Tatami & Free Pickup Entire home · 4 bedrooms Rated 5.00 Fewer than 1% of Narita listings are classed as professionally managed, though 46% of listings have a co-host. 86% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Two-thirds of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 87% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 42 km, Shirako (38 km away, 30 listings) earned the most per listing, about 4.8 times as much as Narita. Ichikawa was the busiest, booked on 56% of nights against 38% in Narita.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Chiba 27 km | 88 | ¥2,032,730 | ¥17,150 | 41% |
| Kujukuri 30 km | 85 | ¥4,809,200 | ¥49,120 | 30% |
| Funabashi 33 km | 82 | ¥2,550,209 | ¥18,719 | 43% |
| Kashiwa 34 km | 35 | ¥1,743,864 | ¥11,793 | 47% |
| Matsudo 37 km | 49 | ¥2,058,620 | ¥16,723 | 43% |
| Shirako 38 km | 30 | ¥6,986,284 | ¥58,791 | 32% |
| Ichikawa 39 km | 79 | ¥2,994,099 | ¥16,718 | 56% |
| Chosei 42 km | 32 | ¥4,076,758 | ¥48,608 | 28% |
See all 26 Chiba Prefecture Airbnb markets
Markets elsewhere in Japan with a similar nightly rate and occupancy to Narita:
FAQ
An active Narita Airbnb grossed ¥1,448,864 on average in the 12 months to September 2026, according to AirROI's tracking of 70 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥192,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Narita listings earn between ¥47,100 and ¥192,000 in a typical month, and the top tenth ¥360,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Narita were booked on 38% of available nights over the past year. That compares with 37% for the Chiba Prefecture average. April is usually the busiest month.
The average booked night in Narita cost ¥12,241 before fees. Half of listings charge between ¥7,450 and ¥13,100, so bedroom count and location move the price more than the average suggests.
In Narita, 67% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Narita Airbnb grossed ¥1,448,864 in the 12 months to September 2026, 61% below the Chiba Prefecture average of ¥3,732,661. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,010,864 a year (about ¥84,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥168,000 a month. Check a specific home in the Airbnb estimator.
April usually pays best, averaging ¥172,000 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Narita listing was open to book earned ¥4,670 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥9,990 or more.
Narita stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Narita Airbnb stay lasted 3.6 nights over the past year. A listing took 18 reservations over the year on average.
Guests rate Narita Airbnbs 4.79 out of 5 on average. Guests score communication highest and location lowest.
Narita City Center, Narita Airport Area and Sakura City draw the most short-term rental interest in Narita. The neighborhood guide explains what brings guests to each.
AirROI counted 70 active Airbnb listings in Narita as of September 2026. The closest tracked market is Chiba, 27 km away.
In Narita, more than six in ten listings add a cleaning fee, and the typical fee is about ¥2,354.
Method
Figures on this page cover 70 active Airbnb listings in Narita from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.