2021 No. 1 Inn ‼️ Direct access to the beach ‼ BBQ in the️ roofed facility even in the rain ‼ The️… Entire home · 4 bedrooms Rated 4.96 - Revenue
- ¥36.9M
- Occupancy
- 55.9%
- Daily rate
- ¥173,591
Airbnb market data · 202612 months to September 2026
The average Airbnb in Katsuura brought in ¥4,648,357 over the 12 months through September 2026, about 25% more than the Chiba Prefecture average of ¥3,732,661.
The short answer
Katsuura earns on price rather than volume. Listings averaged ¥46,472 a night and were booked on 33% of available nights, against ¥33,100 and 37% for the Chiba Prefecture average.
Timing matters: in August, usually the best month, the average listing earns about 3.8 times as much as in February, usually the slowest. With only 49 active listings, a few bookings can reorder the months.
With 49 active listings, Katsuura is the 13th-largest of 26 Chiba Prefecture markets AirROI tracks.
Browse the live Katsuura Airbnb market See Every Katsuura ListingRevenue
Gross bookings per Katsuura listing averaged ¥4,648,357 over the 12 months to September 2026 (Chiba Prefecture average: ¥3,732,661), before cleaning, platform and management costs and taxes.
In a typical year, the average Katsuura listing brings in ¥1,170,000 in August, its best month, and ¥306,000 in February, its slowest. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 3.8 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥501,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥523,469 | 33.6% | ¥48,852 | ¥17,449 | 36 days | 1.4 nights |
| Oct 2025 | ¥419,831 | 30.5% | ¥47,878 | ¥13,543 | 33 days | 1.5 nights |
| Nov 2025 | ¥348,967 | 29.4% | ¥45,168 | ¥11,632 | 38 days | 2 nights |
| Dec 2025 | ¥458,015 | 33.9% | ¥45,048 | ¥14,775 | 40 days | 1.9 nights |
| Jan 2026 | ¥296,587 | 20.1% | ¥43,433 | ¥9,567 | 33 days | 1.5 nights |
| Feb 2026 | ¥250,347 | 24.5% | ¥41,256 | ¥8,941 | 32 days | 2.1 nights |
| Mar 2026 | ¥502,476 | 38.3% | ¥43,195 | ¥16,209 | 27 days | 1.9 nights |
| Apr 2026 | ¥355,791 | 23.8% | ¥43,526 | ¥11,860 | 30 days | 2.5 nights |
| May 2026 | ¥434,438 | 30.9% | ¥46,137 | ¥14,014 | 39 days | 2 nights |
| Jun 2026 | ¥468,955 | 31.0% | ¥44,437 | ¥15,632 | 30 days | 2.3 nights |
| Jul 2026 | ¥623,811 | 41.6% | ¥48,138 | ¥20,123 | 48 days | 1.8 nights |
| Aug 2026 | ¥1,103,994 | 68.6% | ¥54,268 | ¥35,613 | 55 days | 2.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Katsuura market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Katsuura Airbnb took in ¥4,648,357 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥267,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥476,000 a month.
Cleaning it yourself keeps the ¥285,000 a year guests pay in cleaning fees, for about ¥291,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥231,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥4,363,357 | ¥7,701,000 |
| Cleaning fees guests pay6% of Katsuura bookings | ¥285,000 | ¥502,000 |
| Gross bookings | ¥4,648,357 | ¥8,203,000 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 84% of Katsuura listings on Simplified Pricing, 3% for the rest | −¥626,000 | −¥1,104,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥285,000 | −¥502,000 |
| Utilities and internetAbout 5% of bookings | −¥232,000 | −¥410,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥93,000 | −¥164,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥139,000 | −¥246,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥46,000 | −¥46,000 |
| Permit and registrationWhere one is required | −¥23,000 | −¥23,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −¥1,444,000 | −¥2,495,000 |
| Left for housing costs, then profit | ¥3,204,357about ¥267,000 a month | ¥5,708,000about ¥476,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Katsuura's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Katsuura home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥684,000 a month, against ¥387,000 for the average one.
Occupancy
Katsuura listings were booked on 33% of the nights they were open over the past year, 4 percentage points below the Chiba Prefecture average (37%) and 16 points below the Japan average (49%). In a typical year, occupancy swings from 22% in January to 67% in August.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
August is usually the busiest month in Katsuura, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Katsuura, known as ADR (average daily rate), was ¥46,472 over the past year, about 40% above the Chiba Prefecture average of ¥33,100 and about 61% above the Japan average of ¥28,800. In a typical year, rates peak in August at about ¥54,400 and bottom out in November at about ¥39,900.
Prices span a wide range: the top 10% charge about 3.9 times the rate of the bottom quarter.
August rates run 36% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥44,800.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Katsuura it averaged ¥15,800 over the past year, from about ¥10,800 in a typical January to about ¥37,800 in a typical August.
Per open night, by tier:
August RevPAR is about 3.5 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥16,400.
Seasonality
With only 49 active listings, the monthly pattern in Katsuura is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.
Average revenue by month in Katsuura
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥501,000.
| Month | Revenue per listing |
|---|---|
| January | ¥335,000 |
| February | ¥306,000 |
| March | ¥541,000 |
| April | ¥328,000 |
| May | ¥437,000 |
| June | ¥455,000 |
| July | ¥617,000 |
| August | ¥1,170,000 |
| September | ¥543,000 |
| October | ¥420,000 |
| November | ¥385,000 |
| December | ¥471,000 |
Guests book Katsuura stays 37 days ahead on average (about five weeks). August stays are booked furthest out, about 52 days ahead, and February stays closest to arrival, about 25 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
98% of the 49 active listings in Katsuura display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Katsuura.
Neighborhoods
AirROI's area guide picks eight Katsuura neighborhoods that draw short-term rental guests, led by Katsuura Beach, Katsuura Onsen and Awa-Jurobe Mura. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Katsuura Beach | A popular destination for beach-goers and surfers, known for its beautiful coastline and vibrant beach culture. Offers direct access to the ocean and various water sports attractions. | Katsuura Beach, Katsuura Fishing Port, Shirako Beach, Katsuura Sunset, Local seafood markets |
| Katsuura Onsen | Known for its hot springs, this area attracts visitors seeking relaxation and wellness. Perfect for tourists looking for a tranquil escape with therapeutic amenities. | Katsuura Onsen, Yasaka Shrine, Spa facilities, Traditional Japanese ryokan, Natural hot spring baths |
| Awa-Jurobe Mura | A cultural site featuring traditional Japanese crafts and practices, appealing to visitors interested in authentic local experiences and handmade goods. | Awa-Jurobe Mura, Local craft workshops, Awa Odori dance, Cultural festivals, Historical landmarks |
| Cape Nojima | A scenic and picturesque area providing stunning coastal views, popular with nature enthusiasts and those seeking outdoor adventures. | Cape Nojima Lighthouse, Hiking trails, Wildlife watching, Photography spots, Coastal parks |
| Katsuura Aquarium | A family-friendly attraction, ideal for visitors with children, featuring marine life exhibits and interactive experiences in a fun environment. | Katsuura Aquarium, Marine shows, Interactive exhibits, Educational programs, Gift shops |
| Katsuura Marina | Provides opportunities for water activities like sailing and fishing. An attractive spot for tourists interested in marine sports and leisure. | Katsuura Marina, Boat rentals, Fishing tours, Yachting experiences, Breathtaking seaside views |
| Katsuura Mifune Festival | A vibrant cultural festival celebrated annually, attracting visitors interested in local traditions, food, and entertainment, essential for experiencing Katsuura's cultural essence. | Mifune Festival events, Local cuisine, Fireworks displays, Traditional performances, Artisan market |
| Local Food Scene | Renowned for its fresh seafood and local culinary delights, attracting food lovers and travelers seeking authentic regional flavors. | Seafood restaurants, Local markets, Street food, Culinary tours, Cooking classes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Katsuura are entire homes (94%), with private rooms at 6%. Houses account for 84% of the stock; cabins and other outdoor stays come next at 12%.
Nearly all listings rent the whole place
Katsuura Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 93.9% | 46 |
| Private room | 6.1% | 3 |
Houses dominate the property mix
Katsuura Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 83.7% | 41 |
| Cabin/Outdoor | 12.2% | 6 |
| Hotel/Boutique | 4.1% | 2 |
Most Katsuura homes are built for groups: 57% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (33%). Shares are of the 46 entire homes that give a bedroom count; rented rooms are left out.
Katsuura entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 19.6% | 9 |
| 2 bedrooms | 23.9% | 11 |
| 3 bedrooms | 32.6% | 15 |
| 4 bedrooms | 15.2% | 7 |
| 5+ bedrooms | 8.7% | 4 |
A typical two-bedroom home in Katsuura earned ¥4,470,000 over the past year, against ¥3,190,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 11 | ¥4,470,000 | ¥5,290,000 | ¥46,321 | 41% |
| 3 bedrooms | 15 | ¥3,190,000 | ¥4,110,000 | ¥39,964 | 34% |
Katsuura is a group-trip market: 49% of listings sleep eight or more guests, about 2.9 times the share of the next most common size, six guests (17%).
Katsuura listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 4.3% | 2 |
| 4 guests | 8.5% | 4 |
| 5 guests | 10.6% | 5 |
| 6 guests | 17.0% | 8 |
| 7 guests | 10.6% | 5 |
| 8+ guests | 48.9% | 23 |
Katsuura hosts set up an average of 7.3 beds per listing, roughly two for every bedroom. Only 45% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Katsuura: 55% of listings offer it, and 96% offer free parking on site.
Share of Katsuura listings with each common amenity
Guests
Most Katsuura guests are domestic, but a sizeable minority come from abroad: 26% of those who left reviews live outside Japan, led by visitors from the United States and the United Kingdom. Guests speak a mix of languages: Japanese leads at 47%, followed by English and Chinese.
74% of Katsuura guests are domestic
Where guests who left reviews live
Where Katsuura guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Tokyo | 5.2% |
| Yokohama | 3.1% |
| Kawasaki | 3.1% |
| Setagaya City | 2.6% |
Where Katsuura guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Japan | 74.1% |
| United States | 5.4% |
| United Kingdom | 2.9% |
| France | 2.9% |
| Canada | 2.0% |
Languages spoken by Katsuura guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Japanese | 47.3% |
| English | 29.7% |
| Chinese | 6.7% |
| French | 4.2% |
| Spanish | 3.6% |
Katsuura Airbnbs average 4.80 stars, and 47% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.60, against 4.82 for host communication. Listings here carry long review histories, about 94 reviews each on average.
Communication scores highest in Katsuura; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.77 |
| Cleanliness | 4.76 |
| Communication | 4.82 |
| Location | 4.70 |
| Check-in | 4.80 |
| Value | 4.60 |
Booking patterns
More than nine in ten Katsuura listings are open to guests more than 180 days a year, but only 8% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Katsuura listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 49.0% | 24 |
| 181-270 days | 42.9% | 21 |
| 91-180 days | 8.2% | 4 |
Days a year Katsuura listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 8.2% | 4 |
| 91-180 days | 42.9% | 21 |
| 31-90 days | 40.8% | 20 |
| 1-30 days | 8.2% | 4 |
The average Katsuura booking lasts 2 nights, longest in June and shortest in September. Listings took about 23 bookings each over the year, some 1,110 in all. About seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Katsuura
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Katsuura accept stays of one or two nights.
Minimum stay set by Katsuura listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Katsuura, used by 51% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 35% on Firm or stricter ones.
Cancellation policies of Katsuura listings, from most to least flexible
Share of listings by the policy they use
About eight in ten Katsuura listings charge a cleaning fee. The typical fee is about ¥8,787. Spread over the average stay of 2 nights, that adds roughly ¥4,350 a night to what guests pay. For listings that charge one, cleaning fees make up about 6% of gross revenue.
Top earners
The top-grossing Airbnb in Katsuura, a four-bedroom home, took in ¥36,900,000 over the past year, about 7.9 times the city's average of ¥4,650,000. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
2021 No. 1 Inn ‼️ Direct access to the beach ‼ BBQ in the️ roofed facility even in the rain ‼ The️… Entire home · 4 bedrooms Rated 4.96
0 seconds to the beach! Beachfront! Villa with pool and sauna right in front of a beautiful beach Entire home · 2 bedrooms Rated 4.97
Secret break Hebara#Chiba/Early Bird Discount Entire home · 2 bedrooms Rated 4.92
Adult retreat surrounded by a beautiful bamboo grove with an open-air bath and sauna / Natural… Entire home · 2 bedrooms Rated 4.80
The blue sea is right in front of you! Entire Private Villa, Sanctuary Katsuura Hebara Entire home · 3 bedrooms Rated 4.89
BBQ/Beach: 4 mins walk/Cinema Room/Big: 234m² Entire home · 5 bedrooms Rated 4.95 Fewer than 1% of Katsuura listings are classed as professionally managed, though 53% of listings have a co-host. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 65% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 84% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 41 km, Futtsu (22 km away, 57 listings) earned the most per listing, about 70% more than Katsuura.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kamogawa 5 km | 59 | ¥4,499,308 | ¥41,764 | 30% |
| Minamiboso 19 km | 55 | ¥4,605,534 | ¥49,044 | 25% |
| Futtsu 22 km | 57 | ¥7,884,263 | ¥58,175 | 41% |
| Onjuku 28 km | 49 | ¥2,127,031 | ¥26,509 | 26% |
| Ichihara 34 km | 35 | ¥2,435,510 | ¥31,234 | 31% |
| Ichinomiya 34 km | 136 | ¥5,908,490 | ¥43,331 | 36% |
| Isumi 35 km | 122 | ¥5,191,582 | ¥49,474 | 30% |
| Yokosuka 41 km | 110 | ¥3,263,979 | ¥33,509 | 39% |
See all 26 Chiba Prefecture Airbnb markets
Markets elsewhere in Japan with a similar nightly rate and occupancy to Katsuura:
FAQ
An active Katsuura Airbnb grossed ¥4,648,357 on average in the 12 months to September 2026, according to AirROI's tracking of 49 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥563,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Katsuura listings earn between ¥195,000 and ¥563,000 in a typical month, and the top tenth ¥926,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Katsuura were booked on 33% of available nights over the past year. That compares with 37% for the Chiba Prefecture average. August is usually the busiest month.
The average booked night in Katsuura cost ¥46,472 before fees. Half of listings charge between ¥26,200 and ¥46,800, so bedroom count and location move the price more than the average suggests.
In Katsuura, 98% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Katsuura Airbnb grossed ¥4,648,357 in the 12 months to September 2026, 25% above the Chiba Prefecture average of ¥3,732,661. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥3,204,357 a year (about ¥267,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥476,000 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging ¥1,170,000 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Katsuura listing was open to book earned ¥15,800 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥30,300 or more.
Katsuura stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Katsuura Airbnb stay lasted 2 nights over the past year. A listing took 23 reservations over the year on average.
Guests rate Katsuura Airbnbs 4.80 out of 5 on average. Guests score communication highest and value lowest.
Katsuura Beach, Katsuura Onsen and Awa-Jurobe Mura draw the most short-term rental interest in Katsuura. The neighborhood guide explains what brings guests to each.
AirROI counted 49 active Airbnb listings in Katsuura as of September 2026. The closest tracked market is Kamogawa, 5 km away.
In Katsuura, about eight in ten listings add a cleaning fee, and the typical fee is about ¥8,787.
Method
Figures on this page cover 49 active Airbnb listings in Katsuura from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.