Nasu, Tochigi Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Nasu, Tochigi Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $31,143 per year — at a $328 nightly rate, 32.7% occupancy, and a $104 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 171 active listings, Nasu is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 180.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Nasu?
In Nasu, the headline Airbnb metrics are $31,143 in average annual revenue,32.7% occupancy, $328 ADR, and $104 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Nasu?
Understanding the monthly revenue variations for Airbnb listings in Nasu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nasu is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nasu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,882+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,443 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,419 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,165, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nasu
What Is the Monthly Airbnb Occupancy Rate in Nasu?
Maximize your bookings by understanding the Nasu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nasu:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nasu
What Is the Average Airbnb Nightly Rate in Nasu?
Effective short term rental pricing strategy in Nasu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nasu typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $486+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $348 or more.
- Typical properties (Median) charge around $262 per night.
- Entry-level properties (Bottom 25%) earn around $196 per night.
Average Daily Rate (ADR) Trend by Month in Nasu
What Is the RevPAR for Airbnb in Nasu?
RevPAR in Nasu is currently $104. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $45 RevPAR.
- Typical properties (Median) generate $92 RevPAR.
- Strong performers (Top 25%) earn $149 RevPAR.
- Best-in-class (Top 10%) achieve $189 RevPAR.
Average Monthly RevPAR Trend in Nasu
RevPAR Insights for Nasu
- The average RevPAR in Nasu is $104. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($189) and bottom 25% ($45) is $143, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Nasu benchmarks. If your RevPAR falls below the median of $92, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $149+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Nasu Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Nasu?
Nasu's peak Airbnb season falls in August, July, September, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $4,484 per month
- Occupancy rates average 42.5%
- Daily rates average $323
Shoulder Season
- Revenue averages $3,024 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $315
Low Season (January, February, March)
- Revenue drops to average $2,207 per month
- Occupancy decreases to average 28.8%
- Daily rates adjust to average $309
Seasonality Insights for Nasu
- Airbnb seasonality in Nasu is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Nasu's highest earning potential, with monthly revenues climbing to $6,451, occupancy reaching 57.5%, and ADRs peaking at $344.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,800, occupancy could drop to 26.7%, and ADRs may adjust to $288.
- Lower occupancy paired with meaningful seasonality means hosts in Nasu need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Nasu, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Nasu, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Nasu?
Yes, Nasu, Tochigi Prefecture, Japan enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Nasu to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Nasu?
Nasu is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nasu Onsen | Famous hot spring area with numerous ryokans (Japanese inns) and beautiful natural scenery. Ideal for travelers seeking relaxation and wellness. | Nasu Onsen, Nasu Highland Park, Nasu Animal Kingdom, Nasu World Monkey Park, Shika no Yu, Nasu Teddy Bear Museum |
| Nasu Kogen | Scenic highland area with stunning views, outdoor activities, and attractions such as hiking and skiing. Perfect for families and nature lovers. | Nasu Kogen Yuai no Mori, Nasu Heisei no Mori, Nasu Kogen Ski Resort, Nasu Zoo, Freshwater Springs |
| Nasu Game Museum | Unique museum dedicated to games with interactive exhibits. Attracts families and gaming enthusiasts looking for a fun day out. | Nasu Game Museum, Interactive game exhibits, Board game area, Arcade games, Souvenir shop |
| Shika no Yu Onsen | Newly developed hot spring area known for its open-air baths and beautiful surroundings. Popular among tourists wanting a unique onsen experience. | Shika no Yu Onsen, Open-air baths, Walking trails, Local shops, Nature parks |
| Mount Chausu | Part of the Nasu mountain range, known for hiking and breathtaking views. A great spot for outdoor enthusiasts and nature lovers. | Mount Chausu hiking trails, Scenic viewpoints, Wildlife watching, Picnic areas |
| Nasu Safari Park | A drive-through safari park that attracts families and animal lovers, offering close encounters with wildlife in a natural setting. | Nasu Safari Park, Animal encounters, Wildlife tours, Picnic area |
| Nasu Equestrian Club | Popular among horse-riding enthusiasts, offering riding lessons and horse activities. Appeals to families looking for unique experiences. | Horse riding lessons, Equestrian events, Scenic riding trails, Horseback tours |
| Nasu Vineyard | A lovely vineyard offering wine tasting and picturesque views of the countryside. Attracts tourists interested in wine culture and gourmet experiences. | Wine tasting tours, Vineyard tours, Wine shop, Scenic picnic areas |
Because Nasu has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Nasu?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nasu
- The Nasu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.5% of the 171 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nasu, House properties are the most common (83%), reflecting the local real estate landscape.
- Houses represent a significant 83% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, unique stays, others (combined 3.0%) offer potential for unique stay experiences.
Nasu Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nasu
- The dominant room capacity in Nasu is 2 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 65.5% of the active Airbnb listings in Nasu, indicating a high concentration in these sizes.
- A significant 50.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nasu.
Nasu Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nasu
- The most common guest capacity trend in Nasu vacation rentals is listings accommodating 8+ guests (69.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 7 guests dominate the Nasu STR market, accounting for 78.4% of listings.
- 87.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nasu.
- On average, properties in Nasu are equipped to host 7.2 guests.
How Do Listings in Nasu Compare on Quality?
Listing quality in Nasu can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Nasu
- At 52.5 photos per listing on average, Nasu hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Nasu averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Nasu?
Amenity Prevalence
Amenity Insights for Nasu
- Essential amenities in Nasu that guests expect include: Air conditioning, Kitchen, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nasu: Air conditioning, Kitchen, Free parking on premises, Wifi.
- Prioritize adding missing essentials: Air conditioning, Kitchen, Free parking on premises, Wifi.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nasu to stay competitive.
Which Airbnb Amenities Boost Revenue in Nasu?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Nasu, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 94.2% | $32,869 | $3,355 | 879.7% |
Washer | 84.8% | $33,859 | $15,995 | 111.7% |
SaunaHigh opportunity | 9.9% | $57,880 | $28,192 | 105.3% |
Dishes and silverware | 86.5% | $33,231 | $17,709 | 87.6% |
Refrigerator | 89.5% | $32,560 | $19,102 | 70.4% |
Stove | 76.6% | $34,340 | $20,673 | 66.1% |
Exterior security cameras on property | 39.8% | $40,916 | $24,691 | 65.7% |
Sun loungers | 4.1% | $48,263 | $30,412 | 58.7% |
Dining table | 64.9% | $35,584 | $22,928 | 55.2% |
Bathtub | 84.2% | $32,900 | $21,773 | 51.1% |
Revenue Impact Insights for Nasu
- Heating tops the revenue impact list with a 879.7% uplift — listings with this amenity earn $32,869 vs. $3,355 without it.
- High-opportunity amenities — Sauna — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Heating, Washer, Dishes and silverware, Refrigerator, Bathtub — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sauna — it has the best combination of high revenue impact and low market saturation in Nasu.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Nasu STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nasu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNasu Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Nasu
- The typical guest profile for Airbnb in Nasu consists of primarily domestic travelers (80%), often arriving from nearby Yokohama, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
- Domestic travelers account for 79.8% of guests.
- Key international markets include Japan (79.8%) and United States (3.3%).
- Top languages spoken are Japanese (48.7%) followed by English (33.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Yokohama and Tokyo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Nasu?
Listings in Nasu average 4.66 out of 5 overall, with about 52.2 reviews per active listing and 14.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Nasu
- An average rating of 4.66 places Nasu in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.72), while Value (4.49) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 14.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 14.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Nasu Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nasu
- The most common availability pattern in Nasu falls within the 271-366 days range, representing 50.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nasu (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Nasu?
Average Booking Lead Time by Month
Booking Lead Time Insights for Nasu
- The overall average booking lead time for vacation rentals in Nasu is 33 days.
- Guests book furthest in advance for stays during August (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (33 days avg.) sees the longest lead times, while Spring (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Nasu.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Nasu averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Nasu?
Guests in Nasu stay about 1.9 nights on average, generating roughly 3,993 reservations and 23.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Nasu
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Nasu
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 23.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (2.3 nights) and shorten in Oct (1.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Nasu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
150 listings
87.7% of total
2 Nights
4 listings
2.3% of total
4-6 Nights
2 listings
1.2% of total
30+ Nights
15 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Nasu is 1 Night, adopted by 87.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Nasu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 87.7% of Nasu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nasu.
Nasu Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
1.2% of total
Flexible
11 listings
6.4% of total
Moderate
97 listings
56.7% of total
Firm
56 listings
32.7% of total
Strict
5 listings
2.9% of total
Cancellation Policy Insights for Nasu
- The prevailing Airbnb cancellation policy trend in Nasu is Moderate, used by 56.7% of listings.
- There's a relatively balanced mix between guest-friendly (63.1%) and stricter (35.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.7% market standard in Nasu.
- Using a Strict policy might deter some guests, as only 2.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Nasu.
How Much Are Airbnb Cleaning Fees in Nasu?
Cleaning fees in Nasu are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Nasu
- About 69.0% of Nasu listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $71 is close to the median ($63), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Nasu median of $63. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Nasu Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nasubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kito NASU, an adult hideaway with a sauna
Entire Place • 3 bedrooms
Surrounded by the nature of Nasu, sauna/stylish/A
Entire Place • 5 bedrooms
With a private sauna! Enjoy the forest and the stream, a private rental villa, Royal Villa Nasu Koge
Entire Place • 4 bedrooms
Large 11-room villa for 35 people, pets allowed! Deck roof completed [events, training, training cam
Entire Place • 11 bedrooms
Nasu Miyagawa-tei: A high-end designer log house nestled in a forest on a highland
Entire Place • 3 bedrooms
In the heart of Nasu, Japanese modern, large garden, BBQ, wood stove, large cypress bath, family bat
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Nasu?
Learn from the best! This table showcases top-performing Airbnb hosts in Nasu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 良夫 | 7 | $309,154 | 153 | 4.67/5.0 |
| Toru | 7 | $301,097 | 1168 | 4.65/5.0 |
| Hiro | 11 | $277,430 | 327 | 4.48/5.0 |
| Hiro | 5 | $181,702 | 340 | 4.93/5.0 |
| 那須 | 2 | $171,745 | 66 | 4.57/5.0 |
| Taka | 3 | $138,586 | 644 | 4.97/5.0 |
| Michiyo | 2 | $130,519 | 80 | 4.91/5.0 |
| Yusuke | 1 | $128,320 | 42 | 4.88/5.0 |
| Norio | 3 | $120,157 | 43 | 4.59/5.0 |
| Yasukun | 2 | $107,119 | 218 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nasu.
Who Are the Airbnb Hosts in Nasu?
Nasu has a relatively balanced host base.
Host Profile Insights for Nasu
- A 43.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 7.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 45.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Nasu averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Nasu's Airbnb Market Compare to Nearby Cities?
How does the Nasu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Nagatoro, Nasu has 19 percentage points lower occupancy and about $92 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nagatoro | 10 | $4,095 | $236.28 | 52% |
| Hokota | 16 | $3,457 | $264.83 | 43% |
| Nasushiobara | 33 | $2,202 | $253.55 | 31% |
| Yamagata | 23 | $2,017 | $240.76 | 40% |
| Inawashiro | 15 | $1,887 | $250.85 | 28% |
| Zao | 63 | $1,796 | $192.47 | 30% |
| Nikko | 159 | $1,730 | $174.00 | 39% |
| Utsunomiya | 15 | $1,695 | $199.19 | 26% |
| Taiki | 10 | $1,492 | $216.64 | 40% |
| Chichibu | 15 | $1,485 | $135.32 | 45% |
Frequently Asked Questions About Airbnb in Nasu
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Nasu.
How much do Airbnb hosts make in Nasu?
Nasu hosts earn about $31,143 per year on average, with an average nightly rate of $328 and RevPAR of $104. Those figures describe the typical revenue environment for active listings in Nasu, Tochigi Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Nasu market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Nasu?
The average Airbnb occupancy rate in Nasu is 32.7%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Nasu?
Listings in Nasu average $328 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Nasu?
Nasu currently has about 171 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Nasu?
AirROI currently classifies the short-term rental regulation level in Nasu as High. The dataset also shows about 97.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Nasu?
RevPAR in Nasu is about $104. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Nasu?
Occupancy of 32.7% means Nasu is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $31,143, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Nasu?
The average booking lead time in Nasu is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Nasu?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Nasu include Nasu Onsen, Nasu Kogen, Nasu Game Museum. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Nasu?
entire_home listings make up 96.5% of the active supply in Nasu. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Nasu compare to nearby Airbnb markets?
Among neighboring markets, Nagatoro posts $49,143 in average annual revenue with 52.2% occupancy, compared to Nasu's $31,143 and 32.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Nasu?
The average Airbnb stay length in Nasu is about 1.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Nasu?
Airbnb listings in Nasu average 4.66 out of 5 overall. About 14.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Nasu?
Heating and Washer are among the strongest revenue-linked amenities in Nasu. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Nasu?
Yes. About 69.0% of active Airbnb listings in Nasu charge a cleaning fee, and the average fee is $71. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Nasu?
A 43.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.