Yamagata, Yamagata Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Yamagata, Yamagata Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,206 per year — at a $241 nightly rate, 39.8% occupancy, and a $88 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 23 active listings, Yamagata is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 91.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 96% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Yamagata?
In Yamagata, the headline Airbnb metrics are $24,206 in average annual revenue,39.8% occupancy, $241 ADR, and $88 in RevPAR, and guests book about 53 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Yamagata?
Understanding the monthly revenue variations for Airbnb listings in Yamagata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Yamagata is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Yamagata across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,090+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,532 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,815 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $690, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Yamagata
What Is the Monthly Airbnb Occupancy Rate in Yamagata?
Maximize your bookings by understanding the Yamagata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Yamagata:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Yamagata
What Is the Average Airbnb Nightly Rate in Yamagata?
Effective short term rental pricing strategy in Yamagata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Yamagata typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $510+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Yamagata
What Is the RevPAR for Airbnb in Yamagata?
RevPAR in Yamagata is currently $88. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $32 RevPAR.
- Typical properties (Median) generate $58 RevPAR.
- Strong performers (Top 25%) earn $106 RevPAR.
- Best-in-class (Top 10%) achieve $192 RevPAR.
Average Monthly RevPAR Trend in Yamagata
RevPAR Insights for Yamagata
- The average RevPAR in Yamagata is $88. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($192) and bottom 25% ($32) is $160, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Yamagata benchmarks. If your RevPAR falls below the median of $58, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $106+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Yamagata?
Yamagata's peak Airbnb season falls in August, January, February, while the softest stretch is May, June, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, January, February)
- Revenue averages $3,619 per month
- Occupancy rates average 57.4%
- Daily rates average $199
Shoulder Season
- Revenue averages $2,446 per month
- Occupancy maintains around 39.0%
- Daily rates hold near $193
Low Season (May, June, September)
- Revenue drops to average $1,892 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $186
Seasonality Insights for Yamagata
- Airbnb seasonality in Yamagata is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Yamagata's highest earning potential, with monthly revenues climbing to $4,287, occupancy reaching 64.7%, and ADRs peaking at $210.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,808, occupancy could drop to 28.7%, and ADRs may adjust to $179.
- Lower occupancy paired with meaningful seasonality means hosts in Yamagata need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Yamagata, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Yamagata, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Yamagata?
Yes, Yamagata, Yamagata Prefecture, Japan enforces high STR regulations and 96% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Yamagata to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
What Are the Best Neighborhoods for Airbnb in Yamagata?
With a compact short-term rental market, Yamagata gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yamadera | Famous for its historic temple complex and stunning views from the mountain. A popular site for tourists interested in culture and nature, attracting visitors year-round. | Yamadera Temple, Risshakuji Temple, Five-Storied Pagoda, Beautiful mountain trails, Scenic viewpoints |
| Zao Onsen | A well-known hot spring resort area surrounded by mountains, perfect for skiing in winter and hiking in summer. It attracts tourists seeking relaxation and outdoor activities. | Zao Onsen hot springs, Zao ski resort, Zao Ropeway, Dake Rindo, Ski slopes |
| Tendo city | Home to famed cherry blossoms and a number of hot springs, Tendo offers a mix of cultural experiences and natural beauty, appealing to families and nature lovers. | Tendo Cherry Blossom Festival, Tendo Hot Springs, Zenshitsu-ji Temple, Tendo History Museum, Local craft shops |
| Yamagata City | The capital of Yamagata Prefecture has a vibrant cultural scene, great food, and is a gateway for exploring the region. It attracts both leisure and business travelers. | Yamagata Castle, Yamagata City Museum, Kajo Park, Local izakayas and sushi restaurants, Festivals and events |
| Kaminoyama Onsen | Known for its scenic beauty and numerous hot springs, this area is ideal for those looking to unwind in a tranquil setting close to nature. | Kaminoyama Onsen hot springs, Kaminoyama Castle, Parks and gardens, Scenic walking trails, Local festivals |
| Gassan | Famous for outdoor adventures like hiking and skiing, Gassan is ideal for guests looking for an active vacation amidst beautiful landscapes. | Gassan Ski Resort, Hiking trails, Natural parks, Stunning alpine scenery, Camping sites |
| Mogami River | A picturesque river valley that attracts visitors for its natural beauty and cultural significance, perfect for those interested in outdoor activities and traditional experiences. | Mogami River boat cruises, Scenic views, Local history museums, Traditional ryokans, Nature trails |
| Sakata | A historical port town with rich cultural heritage, known for its seafood and traditional crafts, appealing to both tourists and business travelers. | Sakata Port, Wakiguruma, Sakata Historical Museum, Local seafood markets, Traditional crafts shops |
Because Yamagata has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Yamagata?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Yamagata
- The Yamagata Airbnb market composition is heavily skewed towards Private Room listings, which make up 52.2% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Yamagata, House properties are the most common (69.6%), reflecting the local real estate landscape.
- Houses represent a significant 69.6% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.3%) offer potential for unique stay experiences.
Yamagata Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Yamagata
- The dominant room capacity in Yamagata is 1 bedroom listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.8% of the active Airbnb listings in Yamagata, indicating a high concentration in these sizes.
Yamagata Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Yamagata
- The most common guest capacity trend in Yamagata vacation rentals is listings accommodating 8+ guests (26.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Yamagata STR market, accounting for 43.5% of listings.
- 43.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Yamagata.
- On average, properties in Yamagata are equipped to host 4.0 guests.
How Do Listings in Yamagata Compare on Quality?
Listing quality in Yamagata can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Yamagata
- At 39.8 photos per listing on average, Yamagata hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 52.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Yamagata averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Yamagata?
Amenity Prevalence
Amenity Insights for Yamagata
- Essential amenities in Yamagata that guests expect include: Fire extinguisher, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Yamagata: Fire extinguisher, Wifi.
- Prioritize adding missing essentials: Fire extinguisher, Wifi.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Yamagata to stay competitive.
Which Airbnb Amenities Boost Revenue in Yamagata?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Yamagata, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Washer | 56.5% | $36,636 | $8,047 | 355.3% |
Refrigerator | 69.6% | $31,476 | $7,590 | 314.7% |
Cooking basics | 65.2% | $32,067 | $9,467 | 238.7% |
Dishes and silverware | 73.9% | $29,643 | $8,801 | 236.8% |
Kitchen | 73.9% | $29,643 | $8,801 | 236.8% |
Microwave | 73.9% | $29,643 | $8,801 | 236.8% |
Bed linens | 65.2% | $30,749 | $11,937 | 157.6% |
Children’s dinnerware | 21.7% | $46,046 | $18,139 | 153.8% |
Stove | 52.2% | $33,665 | $13,887 | 142.4% |
Free parking on premises | 69.6% | $28,862 | $13,564 | 112.8% |
Revenue Impact Insights for Yamagata
- Washer tops the revenue impact list with a 355.3% uplift — listings with this amenity earn $36,636 vs. $8,047 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Yamagata STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Yamagata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsYamagata Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Yamagata
- The typical guest profile for Airbnb in Yamagata consists of predominantly international visitors (69%), with top international origins including Taiwan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 30.8% of guests.
- Key international markets include Japan (30.8%) and Taiwan (13.5%).
- Top languages spoken are English (40.4%) followed by Japanese (19.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Taiwan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Yamagata?
Listings in Yamagata average 4.84 out of 5 overall, with about 61.4 reviews per active listing and 39.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Yamagata
- With an overall rating of 4.84, Yamagata listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.88), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 39.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Yamagata Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Yamagata
- The most common availability pattern in Yamagata falls within the 271-366 days range, representing 56.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Yamagata (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Yamagata?
Average Booking Lead Time by Month
Booking Lead Time Insights for Yamagata
- The overall average booking lead time for vacation rentals in Yamagata is 53 days.
- Guests book furthest in advance for stays during February (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (59 days avg.) sees the longest lead times, while Spring (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Yamagata.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Yamagata averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Yamagata?
Guests in Yamagata stay about 3 nights on average, generating roughly 611 reservations and 26.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Yamagata
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Yamagata
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 26.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (4.8 nights) and shorten in Oct (1.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Yamagata Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
82.6% of total
2 Nights
3 listings
13% of total
30+ Nights
1 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Yamagata is 1 Night, adopted by 82.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.6%) of the Yamagata Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.6% of Yamagata hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Yamagata.
Yamagata Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
21.7% of total
Moderate
10 listings
43.5% of total
Firm
7 listings
30.4% of total
Strict
1 listings
4.3% of total
Cancellation Policy Insights for Yamagata
- The prevailing Airbnb cancellation policy trend in Yamagata is Moderate, used by 43.5% of listings.
- There's a relatively balanced mix between guest-friendly (65.2%) and stricter (34.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.5% market standard in Yamagata.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Yamagata.
How Much Are Airbnb Cleaning Fees in Yamagata?
Cleaning fees in Yamagata are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Yamagata
- Only 30.4% of listings charge a cleaning fee, suggesting that most hosts in Yamagata bundle cleaning costs into the nightly rate.
- The average cleaning fee of $28 is close to the median ($31), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Yamagata median of $31. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Yamagata Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Yamagatabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire building rental!Enjoy the nature of Zao. Perfect for families and groups. Enjoy your time fre
Entire Place • 4 bedrooms
River play and sauna base -Kanbi-
Entire Place • 2 bedrooms
Up to 10 people, Central Street, Entire house rental, "JIHEI", Free parking for 2 cars, Spacious liv
Entire Place • 4 bedrooms
G-Square Hotel is available for private rental! Perfect for gatherings of family, employees, and fri
Entire Place • 16 bedrooms
G-SQUARE Hotel is available for private rental! Perfect for gatherings of family, employees, and fri
Entire Place • 8 bedrooms
90 minutes from Nagoya. An inn where you can have a BBQ while looking at the clear stream in the sec
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Yamagata?
Learn from the best! This table showcases top-performing Airbnb hosts in Yamagata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sangoro | 3 | $183,159 | 135 | 4.92/5.0 |
| Masashi | 3 | $94,323 | 395 | 4.88/5.0 |
| 庸一朗 | 1 | $70,041 | 28 | 4.86/5.0 |
| ユニテ蔵王 | 5 | $44,862 | 31 | 4.76/5.0 |
| Zao Base | 3 | $40,048 | 43 | 4.75/5.0 |
| Maiko | 1 | $35,782 | 224 | 4.85/5.0 |
| Yoshi | 1 | $34,403 | 122 | 4.75/5.0 |
| Yuichi | 1 | $31,024 | 179 | 4.93/5.0 |
| 孝 | 1 | $9,381 | 105 | 4.94/5.0 |
| 潮音 | 1 | $8,655 | 99 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Yamagata.
Who Are the Airbnb Hosts in Yamagata?
Yamagata is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Yamagata
- With 60.9% Superhosts, Yamagata has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 95.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 43.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Yamagata averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Yamagata's Airbnb Market Compare to Nearby Cities?
How does the Yamagata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Nagatoro, Yamagata has 12 percentage points lower occupancy and about $4 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nagatoro | 10 | $4,095 | $236.28 | 52% |
| Miyota | 40 | $3,784 | $281.02 | 43% |
| Karuizawa | 120 | $3,763 | $403.33 | 38% |
| Hokota | 16 | $3,457 | $264.83 | 43% |
| Kusatsu | 37 | $3,059 | $316.84 | 35% |
| Naganohara | 15 | $2,743 | $358.49 | 33% |
| Tsumagoi | 114 | $2,687 | $299.53 | 32% |
| Hokuto | 66 | $2,673 | $250.18 | 42% |
| Shinano | 27 | $2,621 | $302.32 | 37% |
| Nasu | 171 | $2,595 | $327.84 | 33% |
Frequently Asked Questions About Airbnb in Yamagata
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Yamagata.
How much do Airbnb hosts make in Yamagata?
Yamagata hosts earn about $24,206 per year on average, with an average nightly rate of $241 and RevPAR of $88. Those figures describe the typical revenue environment for active listings in Yamagata, Yamagata Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Yamagata market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Yamagata?
The average Airbnb occupancy rate in Yamagata is 39.8%. August is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Yamagata?
Listings in Yamagata average $241 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Yamagata?
Yamagata currently has about 23 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Yamagata?
AirROI currently classifies the short-term rental regulation level in Yamagata as High. The dataset also shows about 95.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Yamagata?
RevPAR in Yamagata is about $88. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Yamagata?
Occupancy of 39.8% means Yamagata is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $24,206, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Yamagata?
The average booking lead time in Yamagata is about 53 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Yamagata?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Yamagata include Yamadera, Zao Onsen, Tendo city. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Yamagata?
private_room listings make up 52.2% of the active supply in Yamagata. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Yamagata compare to nearby Airbnb markets?
Among neighboring markets, Nagatoro posts $49,143 in average annual revenue with 52.2% occupancy, compared to Yamagata's $24,206 and 39.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Yamagata?
The average Airbnb stay length in Yamagata is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Yamagata?
Airbnb listings in Yamagata average 4.84 out of 5 overall. About 39.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Yamagata?
Washer and Refrigerator are among the strongest revenue-linked amenities in Yamagata. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Yamagata?
Yes. About 30.4% of active Airbnb listings in Yamagata charge a cleaning fee, and the average fee is $28. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Yamagata?
A 60.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.