5 min Utsunomiya Sta｜Max 18 people｜180㎡・1900 sqft Entire home · 4 bedrooms Rated 4.90 - Revenue
- ¥7.9M
- Occupancy
- 60.4%
- Daily rate
- ¥43,301
Prices in
Airbnb market data · 202612 months to October 2026
Utsunomiya, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Utsunomiya brought in ¥2,591,147 over the 12 months through October 2026, about 43% less than the national average of ¥4,522,153.
The short answer
Utsunomiya Airbnb Market at a Glance
Rates and bookings both trail the national average. Listings averaged ¥26,831 a night and were booked on 32% of available nights, against ¥30,600 and 49% for the national average.
Timing matters: in March, usually the best month, the average listing earns about twice as much as in January, usually the slowest. With only 41 active listings, a few bookings can reorder the months.
AirROI tracked 41 active listings in Utsunomiya.
Browse the live Utsunomiya Airbnb market See Every Utsunomiya ListingRevenue
How Much Do Airbnb Hosts Make in Utsunomiya?
Gross bookings per Utsunomiya listing averaged ¥2,591,147 over the 12 months to October 2026 (Japan average: ¥4,522,153), before cleaning, platform and management costs and taxes.
In a typical year, the average Utsunomiya listing brings in ¥468,000 in March, its best month, and ¥227,000 in January, its slowest. Both ends are close calls: March leads November by 2%, and January sits just 1% below September, so either pair can swap places in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.4 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥574,000+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn ¥390,000 or more, roughly ¥160,000 a month above the median.
- Typical properties (median) earn about ¥235,000 a month.
- Entry-level properties (bottom 25%) earn ¥86,900 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earns about twice what January does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average ¥618,000 ¥164,000
The dashed line is the average of the months shown, ¥338,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Utsunomiya Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and nightly rate; bookings peaked in May 2026. Across the past two years, March is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥286,448 | 24.6% | ¥28,640 | ¥9,240 | 51 days | 1.3 nights |
| Nov 2025 | ¥363,493 | 29.6% | ¥28,238 | ¥12,116 | 43 days | 1.3 nights |
| Dec 2025 | ¥292,469 | 28.0% | ¥28,720 | ¥9,434 | 20 days | 1.5 nights |
| Jan 2026 | ¥163,905 | 21.7% | ¥26,505 | ¥5,287 | 25 days | 1.8 nights |
| Feb 2026 | ¥188,120 | 27.1% | ¥24,952 | ¥6,719 | 30 days | 1.7 nights |
| Mar 2026 | ¥318,090 | 37.2% | ¥26,211 | ¥10,261 | 27 days | 1.5 nights |
| Apr 2026 | ¥210,443 | 28.0% | ¥25,835 | ¥7,015 | 35 days | 2.9 nights |
| May 2026 | ¥329,860 | 41.5% | ¥26,976 | ¥10,641 | 38 days | 2.5 nights |
| Jun 2026 | ¥256,355 | 31.8% | ¥25,222 | ¥8,545 | 30 days | 2.3 nights |
| Jul 2026 | ¥295,220 | 36.5% | ¥25,456 | ¥9,523 | 34 days | 2.6 nights |
| Aug 2026 | ¥370,059 | 38.1% | ¥28,893 | ¥11,937 | 41 days | 1.7 nights |
| Sep 2026 | ¥237,879 | 31.6% | ¥26,381 | ¥7,929 | 40 days | 1.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Utsunomiya address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Utsunomiya Profitable?
Yes, when it's run well. The average Utsunomiya Airbnb took in ¥2,591,147 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥147,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥247,000 a month.
Cleaning it yourself keeps the ¥134,000 a year guests pay in cleaning fees, for about ¥158,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥127,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Utsunomiya Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,457,147 | ¥4,088,000 |
| Cleaning fees guests pay5% of Utsunomiya bookings | ¥134,000 | ¥223,000 |
| Gross bookings | ¥2,591,147 | ¥4,311,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 98% of Utsunomiya listings on Simplified Pricing, 3% for the rest | −¥394,000 | −¥655,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥134,000 | −¥223,000 |
| Utilities and internetAbout 5% of bookings | −¥130,000 | −¥216,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥52,000 | −¥86,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥78,000 | −¥129,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥26,000 | −¥26,000 |
| Permit and registrationWhere one is required | −¥13,000 | −¥13,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥827,000 | −¥1,348,000 |
| Left for housing costs, then profit | ¥1,764,147about ¥147,000 a month | ¥2,963,000about ¥247,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Utsunomiya Airbnb Profit
The estimate starts from Utsunomiya's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Utsunomiya home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Utsunomiya's Top Earners Get There
- More nights booked. The busiest quarter of Utsunomiya listings are booked on 42% or more of their nights, against 29% for the median listing. Ten more booked nights a year at the median rate of ¥21,400 adds about ¥214,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥42,900 a night or more, against a median of ¥21,400. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥246,000 a year.
- Open for the busy months. In a typical year, March brings the average listing about ¥468,000, against ¥227,000 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Utsunomiya listings average 4.76 stars, and 29% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥359,000 a month, against ¥216,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Utsunomiya?
Utsunomiya listings were booked on 32% of the nights they were open over the past year, 17 percentage points below the Japan average (49%). In a typical year, occupancy climbs to 43% in March and falls to 22% in January.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 56%+ of open nights, 27 points above the median.
- Strong performers (top 25%) fill 42% or more, roughly three nights a week.
- Typical properties (median) fill about 29% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
March is usually the busiest month in Utsunomiya, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 31% 49% 21%
Nightly rates
How Much Does an Airbnb Cost per Night in Utsunomiya?
The average nightly rate in Utsunomiya, known as ADR (average daily rate), was ¥26,831 over the past year, about 12% below the Japan average of ¥30,600. In a typical year, rates peak in January and December at about ¥32,800 and bottom out in February and June at about ¥26,300.
Prices span a wide range: the top 10% charge about 4.4 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥48,500+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge ¥42,900 or more, about ¥22,000 above the median.
- Typical properties (median) charge about ¥21,400 a night.
- Entry-level properties (bottom 25%) charge ¥11,100 or less, about half of the median.
January rates run 25% above February's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average ¥39,200 ¥25,000
The dashed line is the average of the months shown, ¥29,000. The 12-month ADR of ¥26,831 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Utsunomiya?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Utsunomiya it averaged ¥8,420 over the past year, from about ¥7,330 in a typical January to about ¥15,300 in a typical November.
Per open night, by tier:
- Best-in-class properties (top 10%) earn ¥15,600+ per open night, about 1.9 times the median.
- Strong performers (top 25%) earn ¥13,000 or more, about ¥4,800 a night above the median.
- Typical properties (median) earn about ¥8,220 per open night.
- Entry-level properties (bottom 25%) earn ¥3,690 or less, about 45% of the median.
November RevPAR is about twice January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average ¥19,900 ¥5,290
The dashed line is the average of the months shown, ¥11,100. The 12-month RevPAR of ¥8,420 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Utsunomiya
With only 41 active listings, the monthly pattern in Utsunomiya is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in March and bottom out in January.
Average revenue by month in Utsunomiya
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ¥468,000 ¥227,000
The dashed line is the average of the 12 calendar months, ¥338,000.
Revenue by month in Utsunomiya in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥227,000 |
| February | ¥271,000 |
| March | ¥468,000 |
| April | ¥286,000 |
| May | ¥376,000 |
| June | ¥264,000 |
| July | ¥333,000 |
| August | ¥435,000 |
| September | ¥228,000 |
| October | ¥365,000 |
| November | ¥458,000 |
| December | ¥341,000 |
How Far in Advance Do Guests Book Airbnb in Utsunomiya?
Guests book Utsunomiya stays 32 days ahead on average (about five weeks). September stays are booked furthest out, about 51 days ahead, and December stays closest to arrival, about 21 days. A typical September booking is made in late July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 33 days 62 days 17 days
Permits
Airbnb Permits and Registration in Utsunomiya
76% of the 41 active listings in Utsunomiya display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Utsunomiya.
Neighborhoods
Best Neighborhoods for Airbnb in Utsunomiya
AirROI's area guide picks eight Utsunomiya neighborhoods that draw short-term rental guests, led by Utsunomiya City Center, Tochigi Prefectural Art Museum and Utsunomiya Nightlife District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Utsunomiya City Center | The bustling heart of Utsunomiya, known for its shopping, dining, and entertainment options. A prime spot for travelers seeking convenience and access to local attractions. | Tochigi Prefectural Museum of Fine Arts, Utsunomiya Futaarayama Jinja Shrine, Utsunomiya Tower, Local restaurants and izakaya, Shopping Streets |
| Tochigi Prefectural Art Museum | This area is known for its cultural offerings and proximity to art and history. Great for those who appreciate the arts and history while staying in Utsunomiya. | Tochigi Prefectural Art Museum, Utsunomiya City Historical Museum, Shiroyama Park, Cultural festivals and events |
| Utsunomiya Nightlife District | A lively area that comes alive after dark, filled with bars, karaoke, and entertainment venues. Perfect for younger travelers or those looking for a vibrant nightlife experience. | Karaoke bars, Nightclubs, Local izakaya, Live music venues |
| Utsunomiya Gyoza Street | Famous for its gyoza (dumplings), this street attracts food lovers from afar. A must-visit for those who want to taste local cuisine while enjoying a unique culinary experience. | Gyoza restaurants, Food stalls, Local markets, Culinary festivals |
| The Nishitari District | A residential area that is also close to parks and natural attractions, ideal for families or travelers looking for a quieter stay with access to outdoor activities. | Utsunomiya Botanical Garden, Parks and walking trails, Local shopping areas |
| Utsunomiya Science Museum | Ideal for families and educational travelers, this area offers interactive exhibits and is a great choice for those traveling with children. | Utsunomiya Science Museum, Hands-on exhibits, Nearby green spaces |
| Jokoji Temple Area | A serene area with historical significance, known for its temples and traditional architecture. Perfect for travelers seeking tranquility and cultural immersion. | Jokoji Temple, Machinami Historical Museum, Traditional tea houses |
| Utsunomiya Park Area | A large park area that provides a natural escape within the city, great for outdoor activities, picnics, and enjoying nature. | Utsunomiya Park, Walking and cycling paths, Play areas for children |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Utsunomiya Airbnb Listings by Type and Size
Entire homes make up 73% of listings in Utsunomiya, alongside 9 private-room listings (22%). Apartments and condos are the most common property type at 51%, ahead of houses (44%).
Mostly entire homes, with a private-room segment
Utsunomiya Airbnb listings by room type
- Entire home 73%
- Private room 22%
- Shared room 5%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 73.2% | 30 |
| Private room | 22.0% | 9 |
| Shared room | 4.9% | 2 |
Listings by property type
Utsunomiya Airbnb listings by property type
- Apartment/Condo 51%
- House 44%
- Hotel/Boutique 2%
- Cabin/Outdoor 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 51.2% | 21 |
| House | 43.9% | 18 |
| Hotel/Boutique | 2.4% | 1 |
| Cabin/Outdoor | 2.4% | 1 |
How Many Bedrooms Do Airbnb Listings in Utsunomiya Have?
The most common size among Utsunomiya's 20 entire homes with a bedroom count is three bedrooms (9 homes).
Utsunomiya entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
20%
15%
45%
15%
5%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 20.0% | 4 |
| 2 bedrooms | 15.0% | 3 |
| 3 bedrooms | 45.0% | 9 |
| 4 bedrooms | 15.0% | 3 |
| 5+ bedrooms | 5.0% | 1 |
How Many Guests Do Airbnbs in Utsunomiya Sleep?
Utsunomiya is a group-trip market: 65% of listings sleep eight or more guests, about 2.6 times the share of the next most common size, six guests (25%). Shares are of the 20 listings with a guest capacity on file (49% of the market).
Utsunomiya listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
5%
25%
5%
65%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 4 guests | 5.0% | 1 |
| 6 guests | 25.0% | 5 |
| 7 guests | 5.0% | 1 |
| 8+ guests | 65.0% | 13 |
How Utsunomiya Airbnb Listings Are Set Up
Utsunomiya hosts set up an average of 5.9 beds per listing, roughly two for every bedroom. 56% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 47
- Beds per listing
- 5.9
- Show exact location
- 56%
What Amenities Do Airbnb Listings in Utsunomiya Offer?
Washers are close to standard in Utsunomiya: 90% of listings have one, and 61% offer self check-in.
Share of Utsunomiya listings with each common amenity
Guests
Who Books Airbnbs in Utsunomiya?
Utsunomiya splits its demand between home and abroad: 47% of guests who left reviews live outside Japan, led by visitors from the United States and Taiwan. Guests speak a mix of languages: English leads at 39%, followed by Japanese and Chinese.
53% of Utsunomiya guests are domestic
Where guests who left reviews live
- Domestic 53%
- International 47%
Where Utsunomiya guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Tokyo | 4.0% |
| Waynesboro | 3.2% |
| Utsunomiya | 2.4% |
| Sendai | 2.4% |
| Kyoto | 2.4% |
Where Utsunomiya guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Japan | 53.4% |
| United States | 9.6% |
| Taiwan | 6.8% |
| Hong Kong | 4.8% |
| Australia | 4.8% |
Languages spoken by Utsunomiya guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 38.5% |
| Japanese | 34.5% |
| Chinese | 8.8% |
| Spanish | 4.7% |
| French | 3.4% |
What Are Airbnb Guest Ratings in Utsunomiya?
Utsunomiya Airbnbs average 4.76 stars, and 29% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.71.
Communication scores highest in Utsunomiya; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.75 |
| Cleanliness | 4.75 |
| Communication | 4.85 |
| Location | 4.71 |
| Check-in | 4.78 |
| Value | 4.72 |
Booking patterns
How Guests Book in Utsunomiya: Stays, Rules and Fees
All Utsunomiya listings are open to guests more than 180 days a year, but only 2% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 46% of listings; blocked nights include any the host closes off.
Days a year Utsunomiya listings are open to guests
Share of listings by days a year
- 271-366 days 56%
- 181-270 days 44%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 56.1% | 23 |
| 181-270 days | 43.9% | 18 |
Days a year Utsunomiya listings are booked or blocked
Share of listings by days a year
- 181-270 days 2%
- 91-180 days 44%
- 31-90 days 46%
- 1-30 days 7%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.4% | 1 |
| 91-180 days | 43.9% | 18 |
| 31-90 days | 46.3% | 19 |
| 1-30 days | 7.3% | 3 |
What Is the Average Length of Stay for Airbnb in Utsunomiya?
The average Utsunomiya booking lasts 2.2 nights, longest in July and shortest in October. Listings took about 20 bookings each over the year. 56% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Utsunomiya
Average nights per booking, by month of stay
Average 1.6 nights 2.4 nights 1.1 nights
Two-year average by calendar month.
Utsunomiya Airbnb Minimum Stay Requirements
Nearly nine in ten listings in Utsunomiya accept stays of one or two nights.
Minimum stay set by Utsunomiya listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Utsunomiya?
Moderate is the most common cancellation policy in Utsunomiya, used by 49% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: 56% of listings offer Flexible or Moderate terms, against 44% on Firm or stricter ones.
Cancellation policies of Utsunomiya listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Utsunomiya?
More than a third of Utsunomiya listings charge a cleaning fee. The typical fee is ¥2,988, and some higher fees lift the average to ¥3,942. Spread over the average stay of 2.2 nights, that adds roughly ¥1,360 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
- Median cleaning fee
- ¥2,988
- Average cleaning fee
- ¥3,942
- Listings charging a fee
- 36.6%
- Share of gross revenue
- 5.2%
Top earners
Top-Earning Airbnbs and Hosts in Utsunomiya
The top-grossing Airbnb in Utsunomiya, a four-bedroom home, took in ¥7,870,000 over the past year, about three times the city's average of ¥2,590,000.
5 min Utsunomiya Sta｜Max 18 people｜180㎡・1900 sqft Entire home · 4 bedrooms Rated 4.90 
Private Rental Inn -NaGOMI- | 2–22 people | BBQ | Hot Pot | Movies | Children's Play Equipment | 2… Entire home · 3 bedrooms Rated 4.87 - Revenue
- ¥7.1M
- Occupancy
- 41.0%
- Daily rate
- ¥45,290
2 Baths /Parking /BBQ /Jacuzzi /Massage Chair Entire home · 3 bedrooms Rated 4.63 - Revenue
- ¥6.4M
- Occupancy
- 34.8%
- Daily rate
- ¥44,956
![[Utsunomiya's No. 1 location]
[Maximum 12 people]
[Long Stay Discount]
[Right in the middle of…](https://a0.muscache.com/im/pictures/BnbProperty/BnbProperty-1715242738612518558/original/8dce146d-73bb-4dc9-9858-8b9ae3d0cd3d.jpeg?im_w=720&im_format=avif)
[Utsunomiya's No. 1 location] [Maximum 12 people] [Long Stay Discount] [Right in the middle of… Entire home Rated 4.89 - Revenue
- ¥5.7M
- Occupancy
- 37.3%
- Daily rate
- ¥40,372
5 min Sta/7P Same Rate/Parking/Mahjong/BBQ/Max10 Entire home · 3 bedrooms Rated 4.85 - Revenue
- ¥5.4M
- Occupancy
- 35.7%
- Daily rate
- ¥38,432
[Utsunomiya's No. 1 location] [Maximum 12 people] [Long Stay Discount] [Right in the middle of… Entire home Rated 4.89 - Revenue
- ¥4.8M
- Occupancy
- 30.8%
- Daily rate
- ¥39,506
Who Are the Airbnb Hosts in Utsunomiya?
Fewer than 1% of Utsunomiya listings are classed as professionally managed, though 54% of listings have a co-host. 59% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Three-quarters of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 98% of listings.
- Superhosts
- 58.5%
- Professional management
- 0.0%
- Cohosted listings
- 53.7%
- Instant Book enabled
- 75.6%
- Simplified Pricing
- 97.6%
Nearby markets
Utsunomiya vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 78 km, Nasu (57 km away) earned the most per listing, about twice as much as Utsunomiya. Kawasaki was the busiest, booked on 53% of nights against 32% in Utsunomiya.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Nikko 31 km | 251 | ¥3,091,456 | ¥27,236 | 37% |
| Nasushiobara 48 km | 50 | ¥4,484,570 | ¥41,053 | 35% |
| Mito 54 km | 31 | ¥1,531,339 | ¥20,924 | 23% |
| Nasu 57 km | 211 | ¥5,082,764 | ¥52,276 | 34% |
| Kawasaki 74 km | 84 | ¥2,734,647 | ¥17,741 | 53% |
| Maebashi 75 km | 37 | ¥1,638,272 | ¥21,761 | 24% |
| Saitama 78 km | 78 | ¥2,056,568 | ¥13,466 | 45% |
| Kashiwa 78 km | 36 | ¥1,815,497 | ¥12,233 | 47% |
Markets Similar to Utsunomiya
Markets elsewhere in Japan with a similar nightly rate and occupancy to Utsunomiya:
- Miyazaki Airbnb data Japan · ¥23,192/night · 34.4%
- Otaru Airbnb data Japan · ¥27,856/night · 37.7%
- Hatsukaichi Airbnb data Japan · ¥30,550/night · 36.7%
- Shirahama Airbnb data Japan · ¥30,499/night · 26.8%
FAQ
Utsunomiya Airbnb FAQ
How much do Airbnb hosts make in Utsunomiya?
An active Utsunomiya Airbnb grossed ¥2,591,147 on average in the 12 months to October 2026, according to AirROI's tracking of 41 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥390,000 or more in a typical month.
How much can I make on Airbnb in Utsunomiya?
It depends most on the home's size, location and how it's run. The middle half of Utsunomiya listings earn between ¥86,900 and ¥390,000 in a typical month, and the top tenth ¥574,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Utsunomiya?
Listings in Utsunomiya were booked on 32% of available nights over the past year. That compares with 49% for the national average. March is usually the busiest month.
How much does an Airbnb cost per night in Utsunomiya?
The average booked night in Utsunomiya cost ¥26,831 before fees. Half of listings charge between ¥11,100 and ¥42,900, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Utsunomiya?
In Utsunomiya, 76% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Utsunomiya?
Yes, when it's run well. The average Utsunomiya Airbnb grossed ¥2,591,147 in the 12 months to October 2026, 43% below the national average of ¥4,522,153. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,764,147 a year (about ¥147,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥247,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Utsunomiya?
March usually pays best, averaging ¥468,000 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Utsunomiya?
Each night a Utsunomiya listing was open to book earned ¥8,420 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥15,600 or more.
How far in advance do guests book Airbnbs in Utsunomiya?
Utsunomiya stays were booked 32 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Utsunomiya?
The average Utsunomiya Airbnb stay lasted 2.2 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in Utsunomiya rated?
Guests rate Utsunomiya Airbnbs 4.76 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Utsunomiya?
Utsunomiya City Center, Tochigi Prefectural Art Museum and Utsunomiya Nightlife District draw the most short-term rental interest in Utsunomiya. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Utsunomiya?
AirROI counted 41 active Airbnb listings in Utsunomiya as of October 2026. The closest tracked market is Nikko, 31 km away.
How much are Airbnb cleaning fees in Utsunomiya?
In Utsunomiya, more than a third of listings add a cleaning fee. The median fee is ¥2,988, and some higher fees lift the average to ¥3,942.
Method
About This Data
Figures on this page cover 41 active Airbnb listings in Utsunomiya from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.