Shirahama, Wakayama Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shirahama, Wakayama Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,801 per year — at a $196 nightly rate, 26.9% occupancy, and a $62 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Shirahama's 217 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 58.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Shirahama?
In Shirahama, the headline Airbnb metrics are $19,801 in average annual revenue,26.9% occupancy, $196 ADR, and $62 in RevPAR, and guests book about 33 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shirahama?
Understanding the monthly revenue variations for Airbnb listings in Shirahama is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shirahama is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shirahama across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,104+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,384 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,061 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $464, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shirahama
What Is the Monthly Airbnb Occupancy Rate in Shirahama?
Maximize your bookings by understanding the Shirahama STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shirahama:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shirahama
What Is the Average Airbnb Nightly Rate in Shirahama?
Effective short term rental pricing strategy in Shirahama involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shirahama typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $350+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $238 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Shirahama
What Is the RevPAR for Airbnb in Shirahama?
RevPAR in Shirahama is currently $62. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $36 RevPAR.
- Strong performers (Top 25%) earn $66 RevPAR.
- Best-in-class (Top 10%) achieve $147 RevPAR.
Average Monthly RevPAR Trend in Shirahama
RevPAR Insights for Shirahama
- The average RevPAR in Shirahama is $62. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($147) and bottom 25% ($19) is $127, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shirahama benchmarks. If your RevPAR falls below the median of $36, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $66+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shirahama?
Shirahama's peak Airbnb season falls in August, September, July, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, September, July)
- Revenue averages $3,101 per month
- Occupancy rates average 35.6%
- Daily rates average $234
Shoulder Season
- Revenue averages $1,832 per month
- Occupancy maintains around 28.6%
- Daily rates hold near $175
Low Season (January, February, April)
- Revenue drops to average $1,447 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $172
Seasonality Insights for Shirahama
- Airbnb seasonality in Shirahama is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shirahama's highest earning potential, with monthly revenues climbing to $4,424, occupancy reaching 42.0%, and ADRs peaking at $279.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,382, occupancy could drop to 18.8%, and ADRs may adjust to $162.
- Lower occupancy paired with meaningful seasonality means hosts in Shirahama need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Shirahama, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shirahama, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shirahama?
Yes, Shirahama, Wakayama Prefecture, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shirahama to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Shirahama?
Location within Shirahama matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shirahama Beach | Shirahama Beach is famous for its beautiful white sands and clear waters, making it a prime destination for beachgoers and vacationers. It attracts tourists looking for a relaxing experience by the sea. | Shirahama Beach, Shirahama Onsen, Engetsu Island, Shirahama Adventure World, Senjojiki |
| Toretore Market | Toretore Market is a bustling seafood market where visitors can taste fresh local seafood and experience the local culture. It's a hotspot for food lovers and those looking for unique souvenirs. | Toretore Market, Local seafood stalls, Shopping for local crafts, Food tasting events |
| Shirahama Onsen | This area is renowned for its hot springs and ryokans, attracting visitors seeking relaxation and wellness. It's popular among travelers looking for a traditional Japanese experience. | Shirahama Onsen, Various Onsen ryokan, Sand onsen, Shirahama Chikyu no Sato |
| Engetsu Island | Engetsu Island is a picturesque landmark known for its striking rock formations and stunning sunset views, perfect for photography and nature enthusiasts. | Engetsu Island, Shirahama Sunset, Beach walks around the island |
| Shirakamiko | Shirakamiko is a quieter area with beautiful nature and scenic spots, ideal for guests looking for peace and tranquility away from busier tourist spots. | Walking trails, Scenic viewpoints, Nature parks |
| Kushimoto | Just south of Shirahama, Kushimoto offers beautiful coastal scenery, snorkeling, and the famous Kushimoto Marine Park, drawing nature lovers and adventurers. | Kushimoto Marine Park, Marine sports, Kushimoto coastline |
| Adventure World | As an amusement park, Adventure World attracts families and thrill-seekers with its variety of attractions including zoo experiences and rides, making it a popular choice for family vacations. | Adventure World theme park, Wild animal experiences, Entertainment shows |
| Shirahama Town | The central town area offers shopping, dining, and cultural experiences, making it a convenient location for guests who want the amenities of a town while being close to attractions. | Local shops, Restaurants, Cultural festivals |
Because Shirahama has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Shirahama?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shirahama
- The Shirahama Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.5% of the 217 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shirahama, House properties are the most common (51.6%), reflecting the local real estate landscape.
- Houses represent a significant 51.6% portion, catering likely to families or larger groups.
- The presence of 10.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.7%) offer potential for unique stay experiences.
Shirahama Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shirahama
- The dominant room capacity in Shirahama is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.5% of the active Airbnb listings in Shirahama, indicating a high concentration in these sizes.
- A significant 23.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shirahama.
Shirahama Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shirahama
- The most common guest capacity trend in Shirahama vacation rentals is listings accommodating 8+ guests (39.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Shirahama STR market, accounting for 59.0% of listings.
- 57.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shirahama.
- On average, properties in Shirahama are equipped to host 5.6 guests.
How Do Listings in Shirahama Compare on Quality?
Listing quality in Shirahama can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shirahama
- At 32 photos per listing on average, Shirahama hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shirahama averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shirahama?
Amenity Prevalence
Amenity Insights for Shirahama
- Essential amenities in Shirahama that guests expect include: Air conditioning, Hair dryer, TV, Smoke alarm, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hangers, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shirahama: Air conditioning, Hair dryer, TV, Smoke alarm, Shampoo.
- Prioritize adding missing essentials: Air conditioning, Hair dryer, TV, Smoke alarm, Shampoo.
- Consider adding popular differentiators like Free parking on premises or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shirahama to stay competitive.
Which Airbnb Amenities Boost Revenue in Shirahama?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shirahama, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 97.7% | $20,224 | $1,882 | 974.6% |
Sun loungersHigh opportunity | 2.8% | $79,518 | $18,103 | 339.3% |
SaunaHigh opportunity | 5.1% | $71,196 | $17,057 | 317.4% |
PoolHigh opportunity | 4.6% | $68,448 | $17,451 | 292.2% |
Hot tub | 11.1% | $58,470 | $14,992 | 290.0% |
Kitchen | 81.6% | $22,807 | $6,499 | 250.9% |
Dishes and silverware | 79.7% | $23,074 | $6,931 | 232.9% |
Wine glasses | 16.1% | $47,541 | $14,466 | 228.6% |
Bathtub | 76.5% | $23,576 | $7,513 | 213.8% |
Rice maker | 71.4% | $24,539 | $7,957 | 208.4% |
Revenue Impact Insights for Shirahama
- TV tops the revenue impact list with a 974.6% uplift — listings with this amenity earn $20,224 vs. $1,882 without it.
- High-opportunity amenities — Sun loungers, Sauna, Pool — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sun loungers — it has the best combination of high revenue impact and low market saturation in Shirahama.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shirahama STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shirahama. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShirahama Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shirahama
- The typical guest profile for Airbnb in Shirahama consists of a mix of domestic (36%) and international guests, with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 36.0% of guests.
- Key international markets include Japan (36%) and China (22.7%).
- Top languages spoken are English (36.6%) followed by Japanese (23%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shirahama?
Listings in Shirahama average 4.64 out of 5 overall, with about 51.6 reviews per active listing and 8.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shirahama
- An average rating of 4.64 places Shirahama in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.67), while Cleanliness (4.57) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 8.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 8.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Shirahama Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shirahama
- The most common availability pattern in Shirahama falls within the 271-366 days range, representing 62.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shirahama (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Shirahama?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shirahama
- The overall average booking lead time for vacation rentals in Shirahama is 33 days.
- Guests book furthest in advance for stays during January (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (38 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Shirahama.
- Target marketing efforts for the Winter season well in advance (at least 38 days) to capture early planners.
- Monitor your own booking lead times against these Shirahama averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shirahama?
Guests in Shirahama stay about 1.6 nights on average, generating roughly 3,855 reservations and 18.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Shirahama
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shirahama
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 18.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (2 nights) and shorten in Aug (1.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shirahama Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
210 listings
96.8% of total
2 Nights
1 listings
0.5% of total
30+ Nights
6 listings
2.8% of total
Key Insights
- The most prevalent minimum stay requirement in Shirahama is 1 Night, adopted by 96.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.3%) of the Shirahama Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 96.8% of Shirahama hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shirahama.
Shirahama Airbnb Cancellation Policy Trends Analysis (2026)
Limited
3 listings
1.4% of total
Refundable
1 listings
0.5% of total
Non-refundable
4 listings
1.9% of total
Flexible
45 listings
20.8% of total
Moderate
129 listings
59.7% of total
Firm
28 listings
13% of total
Strict
6 listings
2.8% of total
Cancellation Policy Insights for Shirahama
- The prevailing Airbnb cancellation policy trend in Shirahama is Moderate, used by 59.7% of listings.
- The market strongly favors guest-friendly terms, with 80.5% of listings offering Flexible or Moderate policies. This suggests guests in Shirahama may expect booking flexibility.
- Strict cancellation policies are quite rare (2.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 59.7% market standard in Shirahama.
- Using a Strict policy might deter some guests, as only 2.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shirahama.
How Much Are Airbnb Cleaning Fees in Shirahama?
Cleaning fees in Shirahama are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shirahama
- About 58.1% of Shirahama listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $38 is close to the median ($31), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shirahama median of $31. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shirahama Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shirahamabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nanki Shirahama Villa IRIS/ 5LDK 197㎡
Entire Place • 5 bedrooms
Private Villa/with open-air bath and pool/10 ppl
Entire Place • 1 bedroom
Kansai's finest, super luxurious, 600 million yen villa with warm Shirahama Onsen, entire villa rent
Entire Place • 5 bedrooms
Shirahama Beach House・Sauna・Onsen・BBQ・6BR・24pax
Entire Place • 6 bedrooms
160 ㎡/Private Villa/with Sauna /18 ppl
Entire Place • 6 bedrooms
10 mins to Shirarahama/Terrace Villa Eon 2FODAYAKA
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shirahama?
Learn from the best! This table showcases top-performing Airbnb hosts in Shirahama based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Crystalvilla Shirahama | 20 | $784,113 | 145 | 4.73/5.0 |
| Crystalvilla Seatown | 7 | $328,602 | 27 | 4.42/5.0 |
| DaikyoResort | 5 | $293,933 | 1041 | 4.58/5.0 |
| リゾートライフ | 45 | $246,991 | 750 | 4.72/5.0 |
| 正晴BNB-Masaharu | 23 | $225,746 | 872 | 4.37/5.0 |
| 千佳子 | 3 | $210,728 | 228 | 4.67/5.0 |
| Chikai | 2 | $183,640 | 188 | 4.80/5.0 |
| K.Yamahsita | 1 | $182,827 | 123 | 4.87/5.0 |
| 心月庵 | 1 | $147,563 | 49 | 4.76/5.0 |
| 武 | 3 | $132,248 | 432 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shirahama.
Who Are the Airbnb Hosts in Shirahama?
Shirahama has a relatively balanced host base.
Host Profile Insights for Shirahama
- A 42.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 2.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 73.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Shirahama averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Shirahama's Airbnb Market Compare to Nearby Cities?
How does the Shirahama Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Minami Ward, Shirahama has 31 percentage points lower occupancy and about $22 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Minamiawaji | 42 | $4,140 | $368.50 | 39% |
| Toba | 12 | $3,701 | $336.03 | 34% |
| Shimogyo Ward | 41 | $3,565 | $285.52 | 48% |
| Minami Ward | 29 | $3,563 | $218.17 | 58% |
| Shima | 38 | $3,549 | $278.97 | 39% |
| Fushimi Ward | 12 | $3,423 | $204.48 | 52% |
| Awaji | 104 | $3,242 | $276.20 | 40% |
| Higashiyama Ward | 33 | $2,805 | $173.41 | 50% |
| Minato Ward | 23 | $2,727 | $212.17 | 45% |
| Tonosho | 60 | $2,552 | $172.44 | 50% |
Frequently Asked Questions About Airbnb in Shirahama
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shirahama.
How much do Airbnb hosts make in Shirahama?
Shirahama hosts earn about $19,801 per year on average, with an average nightly rate of $196 and RevPAR of $62. Those figures describe the typical revenue environment for active listings in Shirahama, Wakayama Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Shirahama market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Shirahama?
The average Airbnb occupancy rate in Shirahama is 26.9%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shirahama?
Listings in Shirahama average $196 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shirahama?
Shirahama currently has about 217 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shirahama?
AirROI currently classifies the short-term rental regulation level in Shirahama as High. The dataset also shows about 99.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shirahama?
RevPAR in Shirahama is about $62. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shirahama?
Occupancy of 26.9% means Shirahama is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $19,801, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shirahama?
The average booking lead time in Shirahama is about 33 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shirahama?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shirahama include Shirahama Beach, Toretore Market, Shirahama Onsen. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shirahama?
entire_home listings make up 82.5% of the active supply in Shirahama. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shirahama compare to nearby Airbnb markets?
Among neighboring markets, Minamiawaji posts $49,674 in average annual revenue with 39.2% occupancy, compared to Shirahama's $19,801 and 26.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shirahama?
The average Airbnb stay length in Shirahama is about 1.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shirahama?
Airbnb listings in Shirahama average 4.64 out of 5 overall. About 8.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shirahama?
TV and Sun loungers are among the strongest revenue-linked amenities in Shirahama. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shirahama?
Yes. About 58.1% of active Airbnb listings in Shirahama charge a cleaning fee, and the average fee is $38. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shirahama?
A 42.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.