Entire building rental! There is a bath and toilet on each floor! Earth Velo No. 1 in the… Entire home · 5 bedrooms Rated 4.93 - Revenue
- ¥13.6M
- Occupancy
- 69.4%
- Daily rate
- ¥48,391
Prices in
Airbnb market data · 202612 months to October 2026
Tokushima, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Tokushima brought in ¥1,784,269 over the 12 months through October 2026, about 18% more than the Tokushima Prefecture average of ¥1,508,066.
The short answer
Tokushima Airbnb Market at a Glance
Bookings in Tokushima run ahead of the Tokushima Prefecture average at similar prices. Listings averaged ¥17,706 a night and were booked on 35% of available nights, against ¥17,900 and 30% for the Tokushima Prefecture average.
Timing matters: in August, usually the best month, the average listing earns about 2.4 times as much as in January, usually the slowest.
With 58 active listings, Tokushima is the largest of 3 Tokushima Prefecture markets AirROI tracks. From a year earlier, average revenue rose 26% while the number of active listings grew 21%.
Browse the live Tokushima Airbnb market See Every Tokushima ListingRevenue
How Much Do Airbnb Hosts Make in Tokushima?
Gross bookings per Tokushima listing averaged ¥1,784,269 over the 12 months to October 2026 (Tokushima Prefecture average: ¥1,508,066), before cleaning, platform and management costs and taxes.
In a typical year, the average Tokushima listing brings in ¥286,000 in August, its best month, and ¥117,000 in January, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥435,000+ a month, about 3.4 times the typical property.
- Strong performers (top 25%) earn ¥232,000 or more, roughly ¥100,000 a month above the median.
- Typical properties (median) earn about ¥128,000 a month.
- Entry-level properties (bottom 25%) earn ¥55,500 or less, about 43% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.4 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average ¥319,000 ¥96,300
The dashed line is the average of the months shown, ¥170,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Tokushima Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥204,130 | 41.9% | ¥16,660 | ¥6,585 | 32 days | 2.4 nights |
| Nov 2025 | ¥186,556 | 41.0% | ¥16,382 | ¥6,219 | 44 days | 2.3 nights |
| Dec 2025 | ¥155,475 | 31.5% | ¥16,183 | ¥5,015 | 26 days | 2.5 nights |
| Jan 2026 | ¥120,420 | 25.9% | ¥15,854 | ¥3,885 | 25 days | 2.2 nights |
| Feb 2026 | ¥160,916 | 35.2% | ¥15,524 | ¥5,747 | 35 days | 3.5 nights |
| Mar 2026 | ¥191,598 | 35.4% | ¥15,924 | ¥6,181 | 47 days | 1.9 nights |
| Apr 2026 | ¥173,654 | 37.8% | ¥16,021 | ¥5,788 | 39 days | 2.4 nights |
| May 2026 | ¥188,904 | 39.0% | ¥16,442 | ¥6,094 | 43 days | 2 nights |
| Jun 2026 | ¥160,935 | 33.7% | ¥17,365 | ¥5,365 | 37 days | 2.6 nights |
| Jul 2026 | ¥215,576 | 40.8% | ¥18,264 | ¥6,954 | 43 days | 2.7 nights |
| Aug 2026 | ¥318,867 | 46.5% | ¥21,162 | ¥10,286 | 68 days | 2.8 nights |
| Sep 2026 | ¥186,975 | 36.1% | ¥17,634 | ¥6,233 | 39 days | 1.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Tokushima listing earns about ¥128,000 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Tokushima Profitable?
Yes, when it's run well. The average Tokushima Airbnb took in ¥1,784,269 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥105,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥192,000 a month.
Cleaning it yourself keeps the ¥63,000 a year guests pay in cleaning fees, for about ¥110,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥91,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Tokushima Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥1,721,269 | ¥3,120,000 |
| Cleaning fees guests pay4% of Tokushima bookings | ¥63,000 | ¥114,000 |
| Gross bookings | ¥1,784,269 | ¥3,234,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Tokushima listings on Simplified Pricing, 3% for the rest | −¥257,000 | −¥466,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥63,000 | −¥114,000 |
| Utilities and internetAbout 5% of bookings | −¥89,000 | −¥162,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥36,000 | −¥65,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥54,000 | −¥97,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥18,000 | −¥18,000 |
| Permit and registrationWhere one is required | −¥9,000 | −¥9,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥526,000 | −¥931,000 |
| Left for housing costs, then profit | ¥1,258,269about ¥105,000 a month | ¥2,303,000about ¥192,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Tokushima Airbnb Profit
The estimate starts from Tokushima's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Tokushima home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Tokushima's Top Earners Get There
- More nights booked. The busiest quarter of Tokushima listings are booked on 59% or more of their nights, against 30% for the median listing. Ten more booked nights a year at the median rate of ¥13,100 adds about ¥131,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥21,000 a night or more, against a median of ¥13,100. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥172,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ¥286,000, against ¥117,000 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Tokushima listings average 4.76 stars, and 22% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥270,000 a month, against ¥149,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Tokushima?
Tokushima listings were booked on 35% of the nights they were open over the past year, 5 percentage points above the Tokushima Prefecture average (30%) and 14 points below the Japan average (49%). In a typical year, occupancy climbs to 47% in August and falls to 29% in January.
The busiest tenth of listings are booked about 5.3 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 76%+ of open nights, 46 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 30% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
August is usually the busiest month in Tokushima, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 38% 47% 26%
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Tokushima?
The average nightly rate in Tokushima, known as ADR (average daily rate), was ¥17,706 over the past year, about the same as the Tokushima Prefecture average (¥17,900) and about 42% below the Japan average of ¥30,500. In a typical year, rates peak in August at about ¥19,100 and bottom out in January and December at about ¥14,200.
Prices span a wide range: the top 10% charge about 6.2 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥38,700+ a night, about three times the median.
- Strong performers (top 25%) charge ¥21,000 or more, about ¥7,900 above the median.
- Typical properties (median) charge about ¥13,100 a night.
- Entry-level properties (bottom 25%) charge ¥6,225 or less, about half of the median.
August rates run 35% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average ¥21,200 ¥12,300
The dashed line is the average of the months shown, ¥15,900. The 12-month ADR of ¥17,706 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Tokushima?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Tokushima it averaged ¥5,750 over the past year, from about ¥3,780 in a typical January to about ¥9,230 in a typical August.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn ¥13,400+ per open night, about 3.5 times the median.
- Strong performers (top 25%) earn ¥7,580 or more, about ¥3,800 a night above the median.
- Typical properties (median) earn about ¥3,800 per open night.
- Entry-level properties (bottom 25%) earn ¥2,560 or less, about two-thirds of the median.
August RevPAR is about 2.4 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average ¥10,300 ¥3,210
The dashed line is the average of the months shown, ¥5,580.
Seasonality
Best and Worst Months for Airbnb in Tokushima
Tokushima has one high season, July and August, which makes it a moderately seasonal market. Business is slowest from October to February, with a midsummer dip in June as well.
Average revenue by month in Tokushima
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ¥286,000 ¥117,000
The dashed line is the average of the 12 calendar months, ¥170,000.
Revenue by month in Tokushima in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | ¥117,000 |
| February | Low season | ¥141,000 |
| March | Shoulder season | ¥183,000 |
| April | Shoulder season | ¥161,000 |
| May | Shoulder season | ¥180,000 |
| June | Low season | ¥148,000 |
| July | High season | ¥209,000 |
| August | High season | ¥286,000 |
| September | Shoulder season | ¥183,000 |
| October | Low season | ¥155,000 |
| November | Low season | ¥141,000 |
| December | Low season | ¥134,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–August | ¥248,000 | 44% | ¥18,197 |
| Shoulder seasonMarch–May, September | ¥176,000 | 39% | ¥16,227 |
| Low seasonJune, October–February | ¥139,000 | 34% | ¥14,875 |
How Far in Advance Do Guests Book Airbnb in Tokushima?
Guests book Tokushima stays 40 days ahead on average (about six weeks). August stays are booked furthest out, about 71 days ahead, and January stays closest to arrival, about 27 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 39 days 74 days 25 days
Permits
Airbnb Permits and Registration in Tokushima
All 58 active listings in Tokushima display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Tokushima.
Neighborhoods
Best Neighborhoods for Airbnb in Tokushima
AirROI's area guide picks eight Tokushima neighborhoods that draw short-term rental guests, led by Tokushima City, Naruto and Iya Valley. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Tokushima City | The capital of Tokushima Prefecture, known for its vibrant culture and festivals. A hub for tourists visiting the Awa Odori dance festival and the Naruto whirlpools. | Awa Odori Kaikan, Naruto Whirlpools, Tokushima Castle, Bizan Park, Tokushima Art Museum |
| Naruto | Famous for the stunning Naruto whirlpools and beautiful coastal views. Ideal for nature lovers and those seeking adventure activities like boat tours. | Naruto Whirlpools, Onaruto Bridge, Naruto Park, Uzu no Michi, Shikoku Mura |
| Iya Valley | A picturesque remote valley famous for its vine bridges and stunning nature. Draws in travelers looking for tranquility and outdoor activities. | Iya Vine Bridge, Oboke Gorge, Iya Kazurabashi, Iya Valley Railway, Katsuragisan |
| Mt. Bizan | A popular spot for hiking, offering panoramic views of the entire Tokushima area. Attractive to both tourists and locals for outdoor activities. | Mount Bizan, Bizan Ropeway, Buddha Statues, Sunrise Viewing Spots |
| Katsuura | Known for its hot springs and beautiful coastline along the Shikoku Island. Offers a relaxing experience and draws in visitors looking for wellness. | Katsuura Onsen, Shikoku's beaches, Awa Odori Dance shows |
| Kagawa | Located nearby, Kagawa is known for its udon noodles and vibrant cultural scene. Convenient for visitors exploring both Tokushima and Kagawa. | Kagawa Udon shops, Ritsurin Garden, Shopping and dining areas |
| Mima City | A lesser-visited area known for its natural beauty, traditional lifestyle and historical significance. Good for those seeking an authentic Japanese experience. | Mima City Traditional Houses, Local Cultural Activities, Historical Sites |
| Awa City | Famous for its unique local culture and is also a great base to explore nearby natural attractions. Offers a quaint and relaxed atmosphere for guests. | Awa Jurobe Yaki, Awa Flower Park, Nature Trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Tokushima Airbnb Listings by Type and Size
Tokushima is a room-rental market as much as a whole-home one: private rooms account for 34% of listings, against 57% for entire homes. Houses are the most common property type at 50%, ahead of apartments and condos (34%).
Private rooms are a large share of supply
Tokushima Airbnb listings by room type
- Entire home 57%
- Private room 34%
- Shared room 9%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 56.9% | 33 |
| Private room | 34.5% | 20 |
| Shared room | 8.6% | 5 |
Listings by property type
Tokushima Airbnb listings by property type
- House 50%
- Apartment/Condo 34%
- Hotel/Boutique 9%
- Unique stay 7%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 50.0% | 29 |
| Apartment/Condo | 34.5% | 20 |
| Hotel/Boutique | 8.6% | 5 |
| Unique stay | 6.9% | 4 |
How Many Bedrooms Do Airbnb Listings in Tokushima Have?
Tokushima's homes run small: studios and one-bedrooms make up 61% of entire homes, and only 16% of homes have three or more bedrooms. Shares are of the 31 entire homes that give a bedroom count; rented rooms are left out.
Tokushima entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
61%
23%
10%
6%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 61.3% | 19 |
| 2 bedrooms | 22.6% | 7 |
| 3 bedrooms | 9.7% | 3 |
| 5+ bedrooms | 6.5% | 2 |
How Many Guests Do Airbnbs in Tokushima Sleep?
The most common capacity in Tokushima is four guests (25% of listings), and 39% of listings sleep six or more. Shares are of the 36 listings with a guest capacity on file (62% of the market).
Tokushima listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
17%
8%
25%
11%
17%
6%
17%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 16.7% | 6 |
| 3 guests | 8.3% | 3 |
| 4 guests | 25.0% | 9 |
| 5 guests | 11.1% | 4 |
| 6 guests | 16.7% | 6 |
| 7 guests | 5.6% | 2 |
| 8+ guests | 16.7% | 6 |
How Tokushima Airbnb Listings Are Set Up
Tokushima hosts set up an average of 5.1 beds per listing, roughly two for every bedroom. About four in ten listings (40%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 24
- Beds per listing
- 5.1
- Show exact location
- 40%
What Amenities Do Airbnb Listings in Tokushima Offer?
Washers are close to standard in Tokushima: 91% of listings have one, and 59% offer free parking on site.
Share of Tokushima listings with each common amenity
Guests
Who Books Airbnbs in Tokushima?
Tokushima runs on foreign visitors: 74% of guests who left reviews live outside Japan. The United States sends the most guests from abroad, with 10% of reviewers, ahead of Hong Kong at 9%. Guests speak a mix of languages: English leads at 40%, followed by Japanese and Chinese.
74% of Tokushima guests come from abroad
Where guests who left reviews live
- International 74%
- Domestic 26%
Where Tokushima guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Seoul | 4.4% |
| Nagoya | 2.0% |
| Kaohsiung City | 2.0% |
| Milan | 1.6% |
| Yokohama | 1.6% |
Where Tokushima guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Japan | 26.2% |
| United States | 9.7% |
| Hong Kong | 9.4% |
| South Korea | 7.1% |
| France | 7.1% |
Languages spoken by Tokushima guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 40.2% |
| Japanese | 17.1% |
| Chinese | 12.8% |
| French | 7.8% |
| German | 5.6% |
What Are Airbnb Guest Ratings in Tokushima?
Tokushima Airbnbs average 4.76 stars, and 22% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.60, against 4.86 for check-in. Listings here carry long review histories, about 87 reviews each on average.
Check-in scores highest in Tokushima; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.82 |
| Cleanliness | 4.72 |
| Communication | 4.84 |
| Location | 4.60 |
| Check-in | 4.86 |
| Value | 4.72 |
Booking patterns
How Guests Book in Tokushima: Stays, Rules and Fees
Nearly eight in ten Tokushima listings are open to guests more than 180 days a year, but only 22% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Tokushima listings are open to guests
Share of listings by days a year
- 271-366 days 62%
- 181-270 days 16%
- 91-180 days 14%
- 31-90 days 9%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 62.1% | 36 |
| 181-270 days | 15.5% | 9 |
| 91-180 days | 13.8% | 8 |
| 31-90 days | 8.6% | 5 |
Days a year Tokushima listings are booked or blocked
Share of listings by days a year
- 271-366 days 9%
- 181-270 days 14%
- 91-180 days 21%
- 31-90 days 38%
- 1-30 days 19%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 8.6% | 5 |
| 181-270 days | 13.8% | 8 |
| 91-180 days | 20.7% | 12 |
| 31-90 days | 37.9% | 22 |
| 1-30 days | 19.0% | 11 |
What Is the Average Length of Stay for Airbnb in Tokushima?
The average Tokushima booking lasts 2.4 nights, longest in February and shortest in September. Listings took about 24 bookings each over the year, some 1,370 in all. 54% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Tokushima
Average nights per booking, by month of stay
Average 2.4 nights 3.2 nights 1.8 nights
Two-year average by calendar month.
Tokushima Airbnb Minimum Stay Requirements
All listings in Tokushima accept stays of one or two nights.
Minimum stay set by Tokushima listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Tokushima?
Moderate is the most common cancellation policy in Tokushima, used by 55% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly two-thirds of listings offer Flexible or Moderate terms, against 26% on Firm or stricter ones.
Cancellation policies of Tokushima listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Tokushima?
Nearly four in ten Tokushima listings charge a cleaning fee. The typical fee is about ¥2,359. Spread over the average stay of 2.4 nights, that adds roughly ¥965 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
- Median cleaning fee
- ¥2,359
- Average cleaning fee
- ¥2,838
- Listings charging a fee
- 37.9%
- Share of gross revenue
- 3.5%
Top earners
Top-Earning Airbnbs and Hosts in Tokushima
The top-grossing Airbnb in Tokushima, a five-bedroom home, took in ¥13,600,000 over the past year, about 7.6 times the city's average of ¥1,780,000. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Entire building rental! There is a bath and toilet on each floor! Earth Velo No. 1 in the… Entire home · 5 bedrooms Rated 4.93 
We care for your happiness at Yue Entire home · 2 bedrooms Rated 4.94 - Revenue
- ¥6.7M
- Occupancy
- 75.0%
- Daily rate
- ¥23,102
![[New building 1 for rent] Maximum 6 people/3 bedrooms/parking lot for 2 cars/family with…](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTIwOTg4NjY1OTk0MTY5NDAxMA==/original/dbf1f269-aee2-449a-92da-b756895855e9.jpeg?im_w=720&im_format=avif)
[New building 1 for rent] Maximum 6 people/3 bedrooms/parking lot for 2 cars/family with… Entire home · 3 bedrooms Rated 4.95 - Revenue
- ¥5.3M
- Occupancy
- 64.8%
- Daily rate
- ¥21,020
Villa｜BBQ & Karaoke｜Sleeps 9｜Beach 10 min by Car Entire home · 2 bedrooms Rated 4.81 - Revenue
- ¥5.1M
- Occupancy
- 36.9%
- Daily rate
- ¥52,520
Komaian 'experience-based stay' Entire home · 2 bedrooms Rated 4.98 - Revenue
- ¥4.5M
- Occupancy
- 74.9%
- Daily rate
- ¥16,889
Villa｜Covered BBQ｜Beach 10 min Drive｜Shops & Bar Entire home · 3 bedrooms Rated 4.80 - Revenue
- ¥4.2M
- Occupancy
- 22.4%
- Daily rate
- ¥65,681
Who Are the Airbnb Hosts in Tokushima?
Fewer than 1% of Tokushima listings are classed as professionally managed, though 31% of listings have a co-host. Superhosts run 53% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.
- Superhosts
- 53.4%
- Professional management
- 0.0%
- Cohosted listings
- 31.0%
- Instant Book enabled
- 46.6%
- Simplified Pricing
- 91.4%
Nearby markets
Tokushima vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 60 km, Minamiawaji (30 km away, 52 listings) earned the most per listing, about four times as much as Tokushima. Takamatsu was the busiest, booked on 46% of nights against 35% in Tokushima.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Minamiawaji 30 km | 52 | ¥7,296,743 | ¥56,354 | 39% |
| Sanuki 40 km | 53 | ¥4,440,224 | ¥38,460 | 33% |
| Sumoto 42 km | 95 | ¥4,454,534 | ¥36,095 | 36% |
| Shodoshima 51 km | 33 | ¥4,186,101 | ¥27,271 | 44% |
| Miyoshi 52 km | 32 | ¥969,785 | ¥13,109 | 25% |
| Takamatsu 55 km | 485 | ¥3,334,257 | ¥23,121 | 46% |
| Wakayama 59 km | 77 | ¥1,594,713 | ¥17,573 | 32% |
| Tonosho 60 km | 75 | ¥4,328,574 | ¥31,553 | 43% |
Markets Similar to Tokushima
Markets elsewhere in Japan with a similar nightly rate and occupancy to Tokushima:
- Naniwa Ward Airbnb data Japan · ¥18,201/night · 38.7%
- Nagasaki Airbnb data Japan · ¥15,438/night · 33.7%
- Kagoshima Airbnb data Japan · ¥17,183/night · 40.0%
- Izumisano Airbnb data Japan · ¥16,916/night · 29.9%
FAQ
Tokushima Airbnb FAQ
How much do Airbnb hosts make in Tokushima?
An active Tokushima Airbnb grossed ¥1,784,269 on average in the 12 months to October 2026, according to AirROI's tracking of 58 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥232,000 or more in a typical month.
How much can I make on Airbnb in Tokushima?
It depends most on the home's size, location and how it's run. The middle half of Tokushima listings earn between ¥55,500 and ¥232,000 in a typical month, and the top tenth ¥435,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Tokushima?
Listings in Tokushima were booked on 35% of available nights over the past year. That compares with 30% for the Tokushima Prefecture average. August is usually the busiest month.
How much does an Airbnb cost per night in Tokushima?
The average booked night in Tokushima cost ¥17,706 before fees. Half of listings charge between ¥6,225 and ¥21,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Tokushima?
All active Tokushima listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Tokushima?
Yes, when it's run well. The average Tokushima Airbnb grossed ¥1,784,269 in the 12 months to October 2026, 18% above the Tokushima Prefecture average of ¥1,508,066. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,258,269 a year (about ¥105,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥192,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Tokushima?
August usually pays best, averaging ¥286,000 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Tokushima?
Each night a Tokushima listing was open to book earned ¥5,750 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥13,400 or more.
How far in advance do guests book Airbnbs in Tokushima?
Tokushima stays were booked 40 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Tokushima?
The average Tokushima Airbnb stay lasted 2.4 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Tokushima rated?
Guests rate Tokushima Airbnbs 4.76 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Tokushima?
Tokushima City, Naruto and Iya Valley draw the most short-term rental interest in Tokushima. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Tokushima?
AirROI counted 58 active Airbnb listings in Tokushima as of October 2026. The closest tracked market is Minamiawaji, 30 km away.
How much are Airbnb cleaning fees in Tokushima?
In Tokushima, nearly four in ten listings add a cleaning fee, and the typical fee is about ¥2,359.
Method
About This Data
Figures on this page cover 58 active Airbnb listings in Tokushima from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.