Sumoto, Hyogo Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Sumoto, Hyogo Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,736 per year — at a $212 nightly rate, 35.6% occupancy, and a $85 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 69 active listings, Sumoto is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 130.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 99% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Sumoto?

In Sumoto, the headline Airbnb metrics are $26,736 in average annual revenue,35.6% occupancy, $212 ADR, and $85 in RevPAR, and guests book about 41 days in advance.

Avg. Daily Rate (ADR)(?)
$212
The average rental revenue earned for an occupied room per day in Sumoto.
Occupancy Rate(?)
35.6%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$26,736
Average annual income for an Airbnb listing in Sumoto. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$85
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
81.0%
Strong growth (81.0%) vs. last year.
Active Airbnb Listings(?)
69
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
41 days
How far in advance guests typically book in Sumoto. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Sumoto.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Sumoto.
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How Much Do Airbnb Hosts Earn Monthly in Sumoto?

Understanding the monthly revenue variations for Airbnb listings in Sumoto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sumoto is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sumoto across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $7,472+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,307 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,411 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $687, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sumoto

What Is the Monthly Airbnb Occupancy Rate in Sumoto?

Maximize your bookings by understanding the Sumoto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sumoto:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sumoto

What Is the Average Airbnb Nightly Rate in Sumoto?

Effective short term rental pricing strategy in Sumoto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sumoto typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $418+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
  • Typical properties (Median) charge around $144 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Sumoto

What Is the RevPAR for Airbnb in Sumoto?

RevPAR in Sumoto is currently $85. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $21 RevPAR.
  • Typical properties (Median) generate $47 RevPAR.
  • Strong performers (Top 25%) earn $99 RevPAR.
  • Best-in-class (Top 10%) achieve $237 RevPAR.

Average Monthly RevPAR Trend in Sumoto

RevPAR Insights for Sumoto

  • The average RevPAR in Sumoto is $85. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($237) and bottom 25% ($21) is $215, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Sumoto benchmarks. If your RevPAR falls below the median of $47, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $99+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Sumoto?

Sumoto's peak Airbnb season falls in August, September, July, while the softest stretch is January, February, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, September, July)
  • Revenue averages $3,798 per month
  • Occupancy rates average 45.7%
  • Daily rates average $235
Shoulder Season
  • Revenue averages $2,592 per month
  • Occupancy maintains around 35.9%
  • Daily rates hold near $212
Low Season (January, February, April)
  • Revenue drops to average $1,900 per month
  • Occupancy decreases to average 30.4%
  • Daily rates adjust to average $205

Seasonality Insights for Sumoto

  • Airbnb seasonality in Sumoto is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Sumoto's highest earning potential, with monthly revenues climbing to $5,272, occupancy reaching 55.1%, and ADRs peaking at $269.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,679, occupancy could drop to 26.0%, and ADRs may adjust to $191.
  • Lower occupancy paired with meaningful seasonality means hosts in Sumoto need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Sumoto, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Sumoto, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Sumoto?

Yes, Sumoto, Hyogo Prefecture, Japan enforces high STR regulations and 99% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sumoto to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 99% licensed listings)

What Are the Best Neighborhoods for Airbnb in Sumoto?

Sumoto is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Sumoto
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Sumoto Beach
A beautiful beach area popular with tourists looking for sun and sea experiences. Ideal for those who want direct beach access and a relaxing vacation atmosphere.
Sumoto Beach, Sumoto Onsen, Nishiki Beach, Kokubunji Temple, Awaji Island, Sumoto Castle
Awaji Island
A nearby island that is famous for its natural beauty, fresh seafood, and cultural sites. Great for travelers seeking a tranquil getaway surrounded by nature.
Awaji Yumebutai, Naruto Whirlpools, Awaji Island National Park, Hana Westerly Beach, Izakaya restaurants, Onsen hot springs
Sumoto City Center
The bustling heart of Sumoto, featuring shops, restaurants, and cultural attractions. Ideal for guests seeking convenience and access to local culture.
Sumoto City Hall, Sumoto Aquarium, Local markets, Sumoto Historical Museum, Cafes and local cuisine
Senkoji Temple
A historic temple area providing spiritual experiences and stunning views. Attractive for visitors who appreciate history and culture.
Senkoji Temple, Cultural exhibitions, Forest trails, Scenic viewpoints
Higashiura
Known for its serene beaches and local seafood restaurants, a great location for visitors wanting a quieter beach experience.
Higashiura Beach, Fresh seafood markets, Local festivals, Traditional inns
Tsuna
A serene rural area ideal for nature lovers, offering hiking and outdoor activities, perfect for guests looking to escape the city.
Tsuna Nature Park, Hiking trails, Local farms, Cultural sites
Minami Awaji
Popular for its beautiful coastline and scenic views. Attracts those interested in outdoor activities such as hiking and water sports.
Minami Awaji beaches, Hiking trails, Scenic viewpoints, Water activities
Naruto
Famous for the Naruto Whirlpools and beautiful coastal scenery, appealing for tourists looking for unique natural phenomena and sightseeing.
Naruto Whirlpools, Naruto Park, Eshima Ohashi Bridge, Onsen resorts, Local seafood

Because Sumoto has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Sumoto?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sumoto

  • The Sumoto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.3% of the 69 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 37.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Sumoto, House properties are the most common (52.2%), reflecting the local real estate landscape.
  • Houses represent a significant 52.2% portion, catering likely to families or larger groups.
  • The presence of 18.8% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, unique stays (combined 5.7%) offer potential for unique stay experiences.

Sumoto Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sumoto

  • The dominant room capacity in Sumoto is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.6% of the active Airbnb listings in Sumoto, indicating a high concentration in these sizes.
  • A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sumoto.

Sumoto Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sumoto

  • The most common guest capacity trend in Sumoto vacation rentals is listings accommodating 8+ guests (31.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 5 guests dominate the Sumoto STR market, accounting for 49.3% of listings.
  • 43.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sumoto.
  • On average, properties in Sumoto are equipped to host 4.7 guests.

How Do Listings in Sumoto Compare on Quality?

Listing quality in Sumoto can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
30.8
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
5.2
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
43.5%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Sumoto

  • At 30.8 photos per listing on average, Sumoto hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 43.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Sumoto averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Sumoto?

Amenity Prevalence

Amenity Insights for Sumoto

  • Essential amenities in Sumoto that guests expect include: Air conditioning, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Shampoo, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sumoto: Air conditioning, Smoke alarm, Wifi.
  • Prioritize adding missing essentials: Air conditioning, Smoke alarm, Wifi.
  • Consider adding popular differentiators like Free parking on premises or Shampoo to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sumoto to stay competitive.

Which Airbnb Amenities Boost Revenue in Sumoto?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sumoto, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
SaunaHigh opportunity
8.7%$88,695$20,836325.7%
Oven
17.4%$70,745$17,471304.9%
Kitchen
73.9%$32,379$10,748201.3%
Sound systemHigh opportunity
8.7%$66,565$22,943190.1%
Free parking on premises
92.8%$28,069$9,684189.9%
Outdoor shower
14.5%$59,083$21,254178.0%
Coffee
14.5%$56,222$21,739158.6%
Books and reading material
10.1%$56,472$23,379141.5%
Board gamesHigh opportunity
7.2%$58,500$24,255141.2%
Coffee maker
15.9%$52,172$21,912138.1%

Revenue Impact Insights for Sumoto

  • Sauna tops the revenue impact list with a 325.7% uplift — listings with this amenity earn $88,695 vs. $20,836 without it.
  • High-opportunity amenities — Sauna, Sound system, Board games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Free parking on premises — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding Sauna — it has the best combination of high revenue impact and low market saturation in Sumoto.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Sumoto STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sumoto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sumoto Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sumoto

  • The typical guest profile for Airbnb in Sumoto consists of a mix of domestic (61%) and international guests, often arriving from nearby Osaka, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Japanese or English.
  • Domestic travelers account for 61.1% of guests.
  • Key international markets include Japan (61.1%) and Hong Kong (8.6%).
  • Top languages spoken are Japanese (36.4%) followed by English (35.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Osaka and Kyoto.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Sumoto?

Listings in Sumoto average 4.6 out of 5 overall, with about 50.1 reviews per active listing and 11.6% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Sumoto

  • An average rating of 4.6 places Sumoto in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Communication (4.7), while Value (4.43) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 11.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 11.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Sumoto Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sumoto

  • The most common availability pattern in Sumoto falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 79.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Sumoto (29%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 23.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Sumoto?

Average Booking Lead Time by Month

Booking Lead Time Insights for Sumoto

  • The overall average booking lead time for vacation rentals in Sumoto is 41 days.
  • Guests book furthest in advance for stays during November (average 60 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (51 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Sumoto.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
  • Monitor your own booking lead times against these Sumoto averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Sumoto?

Guests in Sumoto stay about 1.6 nights on average, generating roughly 1,336 reservations and 19.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Sumoto

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Sumoto

  • Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
  • 19.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Dec (1.8 nights) and shorten in Jun (1.2 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Sumoto Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (97.1%)

1 Night

67 listings

97.1% of total

7-29 Nights (1.4%)

7-29 Nights

1 listings

1.4% of total

30+ Nights (1.4%)

30+ Nights

1 listings

1.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Sumoto is 1 Night, adopted by 97.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (97.1%) of the Sumoto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (1.4%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 97.1% of Sumoto hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sumoto.

Sumoto Airbnb Cancellation Policy Trends Analysis (2026)

Limited

2 listings

2.9% of total

Flexible (24.6%)

Flexible

17 listings

24.6% of total

Moderate (31.9%)

Moderate

22 listings

31.9% of total

Firm (40.6%)

Firm

28 listings

40.6% of total

Cancellation Policy Insights for Sumoto

  • The prevailing Airbnb cancellation policy trend in Sumoto is Firm, used by 40.6% of listings.
  • There's a relatively balanced mix between guest-friendly (56.5%) and stricter (40.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 40.6% market standard in Sumoto.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sumoto.

How Much Are Airbnb Cleaning Fees in Sumoto?

Cleaning fees in Sumoto are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$37
Median Cleaning Fee
$31
Listings Charging a Fee
72.5%
Fee as Revenue Share
4.3%

Cleaning Fee Insights for Sumoto

  • 72.5% of listings charge a cleaning fee, making it standard practice in Sumoto. Guests expect it and factor it into their booking decisions.
  • The average cleaning fee of $37 is close to the median ($31), suggesting a relatively consistent fee structure across the market.
  • Cleaning fees represent 4.3% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Sumoto median of $31. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Sumoto Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sumotobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

30 Sec to the Sea! Dog-Friendly Villa with Sauna

30 Sec to the Sea! Dog-Friendly Villa with Sauna

Entire Place • 3 bedrooms

$145,076
Revenue
85.4%
Occupancy
$440.63
Daily Rate
Relax in a sauna with an ocean view! Rent a villa for one group per day, Villance Awaji Island

Relax in a sauna with an ocean view! Rent a villa for one group per day, Villance Awaji Island

Private Room • 2 bedrooms

$124,447
Revenue
25.9%
Occupancy
$1571.12
Daily Rate
Ocean view of about 400 tsubo

Ocean view of about 400 tsubo

Entire Place • 4 bedrooms

$118,089
Revenue
60.1%
Occupancy
$490.09
Daily Rate
【Goshikihama Villa】Free Parking|Sunset TerranceBBQ

【Goshikihama Villa】Free Parking|Sunset TerranceBBQ

Entire Place • 2 bedrooms

$93,802
Revenue
49.3%
Occupancy
$484.74
Daily Rate
Sunset Line Ocean View 3LDK Villa with Jacuzzi

Sunset Line Ocean View 3LDK Villa with Jacuzzi

Entire Place • 3 bedrooms

$83,637
Revenue
70.7%
Occupancy
$434.46
Daily Rate
[Maximum 8 people] Private villa with sauna and dog run (pets allowed)

[Maximum 8 people] Private villa with sauna and dog run (pets allowed)

Entire Place • 2 bedrooms

$82,323
Revenue
68.0%
Occupancy
$304.62
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Sumoto?

Learn from the best! This table showcases top-performing Airbnb hosts in Sumoto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Sumoto by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
HOUS AGAL Beach Club And Villa2$157,698714.71/5.0
Dream INN Awaji7$154,8714124.70/5.0
大輔1$145,0761294.88/5.0
ゆう7$127,6043634.60/5.0
雄大1$124,44734.67/5.0
Magatama3$118,915634.92/5.0
Glamping Villa 鮫家1$118,0891534.74/5.0
Saki2$111,268534.55/5.0
ダイキョーランド株式会社1$83,637694.90/5.0
Ryota1$81,0641154.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sumoto.

Who Are the Airbnb Hosts in Sumoto?

Sumoto has a relatively balanced host base.

Superhosts
40.6%
Professional Management
0.0%
Cohosted Listings
37.7%
Instant Book Enabled
7.2%
Simplified Pricing
79.7%

Host Profile Insights for Sumoto

  • A 40.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 7.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 79.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 37.7% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Sumoto averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Sumoto's Airbnb Market Compare to Nearby Cities?

How does the Sumoto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Naoshima, Sumoto has 35 percentage points lower occupancy and about $16 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Sumoto — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Naoshima23$4,250$196.2071%
Minamiawaji42$4,140$368.5039%
Shimogyo Ward41$3,565$285.5248%
Minami Ward29$3,563$218.1758%
Fushimi Ward12$3,423$204.4852%
Awaji104$3,242$276.2040%
Kamigyo Ward11$3,207$222.8748%
Nakagyo Ward15$3,169$213.2553%
Kyoto3,725$3,132$194.3156%
Kameoka11$2,860$228.8341%

Frequently Asked Questions About Airbnb in Sumoto

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sumoto.

How much do Airbnb hosts make in Sumoto?

Sumoto hosts earn about $26,736 per year on average, with an average nightly rate of $212 and RevPAR of $85. Those figures describe the typical revenue environment for active listings in Sumoto, Hyogo Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Sumoto market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Sumoto?

The average Airbnb occupancy rate in Sumoto is 35.6%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Sumoto?

Listings in Sumoto average $212 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Sumoto?

Sumoto currently has about 69 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Sumoto?

AirROI currently classifies the short-term rental regulation level in Sumoto as High. The dataset also shows about 98.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Sumoto?

RevPAR in Sumoto is about $85. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Sumoto?

Occupancy of 35.6% means Sumoto is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $26,736, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Sumoto?

The average booking lead time in Sumoto is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Sumoto?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sumoto include Sumoto Beach, Awaji Island, Sumoto City Center. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Sumoto?

entire_home listings make up 62.3% of the active supply in Sumoto. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Sumoto compare to nearby Airbnb markets?

Among neighboring markets, Naoshima posts $50,995 in average annual revenue with 71.2% occupancy, compared to Sumoto's $26,736 and 35.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Sumoto?

The average Airbnb stay length in Sumoto is about 1.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Sumoto?

Airbnb listings in Sumoto average 4.6 out of 5 overall. About 11.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Sumoto?

Sauna and Oven are among the strongest revenue-linked amenities in Sumoto. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Sumoto?

Yes. About 72.5% of active Airbnb listings in Sumoto charge a cleaning fee, and the average fee is $37. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Sumoto?

A 40.6% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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