Family & pets allowed | LA.FUKU Wakaura/90 minutes from Osaka Entire home · 4 bedrooms Rated 4.97 - Revenue
- ¥7.1M
- Occupancy
- 29.5%
- Daily rate
- ¥62,579
Airbnb market data · 202612 months to October 2026
The average Airbnb in Wakayama brought in ¥1,594,688 over the 12 months through October 2026, about 29% less than the Wakayama Prefecture average of ¥2,260,684.
The short answer
Wakayama is priced below the Wakayama Prefecture average. Listings averaged ¥17,573 a night, about 20% less than that average of ¥21,900, and were booked on 32% of available nights, close to its 33% occupancy.
Timing matters: in August, usually the best month, the average listing earns about twice as much as in February, usually the slowest.
With 77 active listings, Wakayama is the third-largest of 6 Wakayama Prefecture markets AirROI tracks. From a year earlier, average revenue rose 20% while the number of active listings grew 51%.
Browse the live Wakayama Airbnb market See Every Wakayama ListingRevenue
Gross bookings per Wakayama listing averaged ¥1,594,688 over the 12 months to October 2026 (Wakayama Prefecture average: ¥2,260,684), before cleaning, platform and management costs and taxes.
In a typical year, the average Wakayama listing brings in ¥248,000 in August, its best month, and ¥125,000 in February, its slowest. January runs within 5% of February, so either can be the slowest in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least four times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about twice what February does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥156,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥164,802 | 37.4% | ¥18,067 | ¥5,316 | 35 days | 2.7 nights |
| Nov 2025 | ¥188,369 | 37.9% | ¥17,522 | ¥6,279 | 44 days | 3.5 nights |
| Dec 2025 | ¥155,457 | 31.5% | ¥17,445 | ¥5,015 | 31 days | 3.4 nights |
| Jan 2026 | ¥130,787 | 26.0% | ¥17,066 | ¥4,219 | 30 days | 2.5 nights |
| Feb 2026 | ¥132,010 | 27.1% | ¥16,775 | ¥4,715 | 27 days | 2.9 nights |
| Mar 2026 | ¥151,785 | 31.1% | ¥17,865 | ¥4,896 | 33 days | 3.2 nights |
| Apr 2026 | ¥117,511 | 23.7% | ¥17,475 | ¥3,917 | 36 days | 3 nights |
| May 2026 | ¥184,657 | 33.9% | ¥17,851 | ¥5,957 | 38 days | 3.6 nights |
| Jun 2026 | ¥173,352 | 35.3% | ¥16,913 | ¥5,778 | 32 days | 4.4 nights |
| Jul 2026 | ¥193,409 | 35.0% | ¥17,523 | ¥6,239 | 50 days | 2.8 nights |
| Aug 2026 | ¥261,148 | 38.0% | ¥18,382 | ¥8,424 | 48 days | 2.2 nights |
| Sep 2026 | ¥196,448 | 32.6% | ¥17,417 | ¥6,548 | 41 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Wakayama listing earns about ¥97,300 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Wakayama Airbnb took in ¥1,594,688 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥88,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥188,000 a month.
Cleaning it yourself keeps the ¥112,000 a year guests pay in cleaning fees, for about ¥98,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥76,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥1,482,688 | ¥3,122,000 |
| Cleaning fees guests pay7% of Wakayama bookings | ¥112,000 | ¥235,000 |
| Gross bookings | ¥1,594,688 | ¥3,357,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Wakayama listings on Simplified Pricing, 3% for the rest | −¥239,000 | −¥504,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥112,000 | −¥235,000 |
| Utilities and internetAbout 5% of bookings | −¥80,000 | −¥168,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥32,000 | −¥67,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥48,000 | −¥101,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥16,000 | −¥16,000 |
| Permit and registrationWhere one is required | −¥8,000 | −¥8,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥535,000 | −¥1,099,000 |
| Left for housing costs, then profit | ¥1,059,688about ¥88,000 a month | ¥2,258,000about ¥188,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Wakayama's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Wakayama home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥280,000 a month, against ¥133,000 for the average one.
Occupancy
Wakayama listings were booked on 32% of the nights they were open over the past year, in line with the Wakayama Prefecture average and 17 percentage points below the Japan average (49%). In a typical year, occupancy climbs to 38% in August and falls to 26% in January.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
August is usually the busiest month in Wakayama, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Wakayama, known as ADR (average daily rate), was ¥17,573 over the past year, about 20% below the Wakayama Prefecture average of ¥21,900 and about 43% below the Japan average of ¥30,600. In a typical year, rates barely change through the year, staying between about ¥16,800 and ¥18,500.
Prices span a wide range: the top 10% charge about 4.5 times the rate of the bottom quarter.
Average nightly rate by month in Wakayama
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥16,600. The 12-month ADR of ¥17,573 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Wakayama it averaged ¥5,320 over the past year, from about ¥4,220 in a typical January to about ¥8,000 in a typical August.
A small group of listings earns several times more per open night than the rest.
August RevPAR is about 1.9 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥5,130.
Seasonality
Wakayama has two high seasons, July–August and November, which makes it a moderately seasonal market. Business is slowest from January to April. A listing earns about 45% more a month in June through August than in December through February.
Average revenue by month in Wakayama
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥165,000.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | ¥131,000 |
| February | Low season | ¥125,000 |
| March | Low season | ¥144,000 |
| April | Low season | ¥139,000 |
| May | Shoulder season | ¥165,000 |
| June | Shoulder season | ¥171,000 |
| July | High season | ¥179,000 |
| August | High season | ¥248,000 |
| September | Shoulder season | ¥170,000 |
| October | Shoulder season | ¥165,000 |
| November | High season | ¥188,000 |
| December | Shoulder season | ¥155,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–August, November | ¥205,000 | 38% | ¥17,927 |
| Shoulder seasonMay–June, September–October, December | ¥165,000 | 35% | ¥17,694 |
| Low seasonJanuary–April | ¥135,000 | 30% | ¥17,166 |
Guests book Wakayama stays 36 days ahead on average (about five weeks). November stays are booked furthest out, about 44 days ahead, and February stays closest to arrival, about 28 days. A typical November booking is made in early October.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 36 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
86% of the 77 active listings in Wakayama display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Wakayama.
Neighborhoods
AirROI's area guide picks five Wakayama neighborhoods that draw short-term rental guests, led by Kushimoto, Wakayama City and Goto Islands. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Kushimoto | Known for its stunning coastal views and marine activities, Kushimoto attracts tourists looking for beach adventures and relaxation. | Kushimoto Marine Park, Cape Shionomisaki, Kushimoto Undersea Park, Kushimoto Lighthouse, Wakayama Prefectural Museum of Nature |
| Wakayama City | As the capital of Wakayama Prefecture, it offers a mix of urban attractions, historical sites, and easy access to the surrounding area. | Wakayama Castle, Wakayama Marina City, Kishu Vinegar Museum, Kuroshio Market, Mizumoto Park |
| Goto Islands | With beautiful unspoiled nature and a more secluded feel, Goto Islands are perfect for those seeking peace and relaxation away from the crowds. | Aso Bay, Hirado Castle, Nakanoshima Island, Oshima Beach, Local seafood markets |
| Nanki Shirahama | Famous for its hot springs and beautiful beaches, a top destination for domestic and international tourists alike. | Shirahama Beach, Adventure World, Tsubaki Onsen, Senjojiki, Shirahama Energy Land |
| Kamikura Shrine | An important cultural site offering beautiful views and tranquility, it attracts visitors for its spiritual significance and natural beauty. | Kamikura Shrine, Oni no Sumu Sato, Sacred Rocks of Kamikura, Viewpoint of the Kumano River, Nature trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Wakayama is a room-rental market as much as a whole-home one: private rooms account for 42% of listings, against 55% for entire homes. Apartments and condos are the most common property type at 39%, ahead of houses (34%).
Private rooms are a large share of supply
Wakayama Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 54.5% | 42 |
| Private room | 41.6% | 32 |
| Shared room | 2.6% | 2 |
| Hotel room | 1.3% | 1 |
Listings by property type
Wakayama Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 39.0% | 30 |
| House | 33.8% | 26 |
| Hotel/Boutique | 20.8% | 16 |
| Cabin/Outdoor | 6.5% | 5 |
Two-bedroom homes are the most common size in Wakayama (47% of entire homes), followed by one-bedroom homes (33%). Shares are of the 30 entire homes that give a bedroom count; rented rooms are left out.
Wakayama entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 33.3% | 10 |
| 2 bedrooms | 46.7% | 14 |
| 3 bedrooms | 6.7% | 2 |
| 4 bedrooms | 13.3% | 4 |
A typical one-bedroom home in Wakayama earned ¥2,030,000 over the past year, against ¥1,420,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 10 | ¥2,030,000 | ¥3,130,000 | ¥29,588 | 38% |
| 2 bedrooms | 14 | ¥1,420,000 | ¥2,120,000 | ¥20,093 | 39% |
The most common capacity in Wakayama is four guests or eight or more (21% of listings each), and 41% of listings sleep six or more. Shares are of the 39 listings with a guest capacity on file (51% of the market).
Wakayama listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 2.6% | 1 |
| 2 guests | 2.6% | 1 |
| 3 guests | 17.9% | 7 |
| 4 guests | 20.5% | 8 |
| 5 guests | 15.4% | 6 |
| 6 guests | 15.4% | 6 |
| 7 guests | 5.1% | 2 |
| 8+ guests | 20.5% | 8 |
Wakayama hosts set up an average of 4.6 beds per listing, roughly two for every bedroom. Only 42% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Wakayama: 82% of listings have one, and 55% offer free parking on site.
Share of Wakayama listings with each common amenity
Guests
Wakayama runs on foreign visitors: 86% of guests who left reviews live outside Japan. China leads with 17% of reviewers, ahead of the United States at 9%. Guests speak a mix of languages: English leads at 38%, followed by Chinese and Japanese.
86% of Wakayama guests come from abroad
Where guests who left reviews live
Where Wakayama guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Shanghai | 3.1% |
| Taipei | 2.1% |
| Waimānalo | 2.1% |
| Battle Ground | 2.1% |
| Leeds | 2.1% |
Where Wakayama guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| China | 16.7% |
| Japan | 13.9% |
| United States | 9.0% |
| Hong Kong | 7.4% |
| Taiwan | 7.2% |
Languages spoken by Wakayama guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 37.9% |
| Chinese | 18.8% |
| Japanese | 14.4% |
| French | 9.1% |
| Spanish | 6.3% |
Wakayama Airbnbs average 4.71 stars, and 25% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.62, against 4.81 for host communication.
Communication scores highest in Wakayama; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.75 |
| Cleanliness | 4.68 |
| Communication | 4.81 |
| Location | 4.62 |
| Check-in | 4.74 |
| Value | 4.64 |
Booking patterns
About nine in ten Wakayama listings are open to guests more than 180 days a year, but only 10% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Wakayama listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 57.1% | 44 |
| 181-270 days | 33.8% | 26 |
| 91-180 days | 9.1% | 7 |
Days a year Wakayama listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 10.4% | 8 |
| 91-180 days | 35.1% | 27 |
| 31-90 days | 46.8% | 36 |
| 1-30 days | 7.8% | 6 |
The average Wakayama booking lasts 3.6 nights, longest in June and shortest in September. Listings took about 20 bookings each over the year, some 1,560 in all. About half of listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Wakayama
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Wakayama accept stays of one or two nights.
Minimum stay set by Wakayama listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Wakayama, used by 42% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 42% on Firm or stricter ones.
Cancellation policies of Wakayama listings, from most to least flexible
Share of listings by the policy they use
Nearly half of Wakayama listings charge a cleaning fee. The typical fee is about ¥4,875. Spread over the average stay of 3.6 nights, that adds roughly ¥1,345 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.
Top earners
The top-grossing listing, a one-bedroom unit at ¥144,913 a night (about 4.4 times the ¥32,900 that puts a listing in the top 10% here), is left out below: a price like that usually means it covers several rooms or units, or that it is misrecorded. Leaving it out, the top earner in Wakayama, a four-bedroom home, took in ¥7,140,000 over the past year, about 4.5 times the city's average of ¥1,590,000. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Family & pets allowed | LA.FUKU Wakaura/90 minutes from Osaka Entire home · 4 bedrooms Rated 4.97
[Entire house rental] 2024 Full renovation, restaurant chef produced old house Entire home · 2 bedrooms Rated 4.82
Hai no Kaze / Detached house / Maximum occupancy of 10 people Entire home · 4 bedrooms Rated 4.45
Up to 14 people, private, free parking, for groups and families, hot springs, Wakayama Castle… Private room · 3 bedrooms Rated 5.00
IO2 / Misono no Oyado (RO) Whole house rental Entire home · 2 bedrooms Rated 4.69
-Time slip to the Heian Period -Junior suite room Entire home · 1 bedroom Rated 4.97 Fewer than 1% of Wakayama listings are classed as professionally managed, though 36% of listings have a co-host. Superhosts run 47% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 96% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 57 km, Minamiawaji (41 km away, 52 listings) earned the most per listing, about 4.6 times as much as Wakayama. Kobe was the busiest, booked on 45% of nights against 32% in Wakayama.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Izumisano 24 km | 172 | ¥1,224,851 | ¥16,916 | 30% |
| Sumoto 32 km | 95 | ¥4,454,534 | ¥36,095 | 36% |
| Awaji 38 km | 104 | ¥6,375,549 | ¥46,967 | 38% |
| Minamiawaji 41 km | 52 | ¥7,296,743 | ¥56,354 | 39% |
| Kobe 52 km | 205 | ¥3,174,486 | ¥21,992 | 45% |
| Minato Ward 55 km | 57 | ¥3,345,264 | ¥23,686 | 39% |
| Nishinari Ward 55 km | 475 | ¥2,450,017 | ¥17,189 | 44% |
| Naniwa Ward 57 km | 356 | ¥1,731,838 | ¥18,201 | 39% |
See all 6 Wakayama Prefecture Airbnb markets
Markets elsewhere in Japan with a similar nightly rate and occupancy to Wakayama:
FAQ
An active Wakayama Airbnb grossed ¥1,594,688 on average in the 12 months to October 2026, according to AirROI's tracking of 77 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥205,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Wakayama listings earn between ¥50,900 and ¥205,000 in a typical month, and the top tenth ¥397,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Wakayama were booked on 32% of available nights over the past year. That compares with 33% for the Wakayama Prefecture average. August is usually the busiest month.
The average booked night in Wakayama cost ¥17,573 before fees. Half of listings charge between ¥7,330 and ¥19,700, so bedroom count and location move the price more than the average suggests.
In Wakayama, 86% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Wakayama Airbnb grossed ¥1,594,688 in the 12 months to October 2026, 29% below the Wakayama Prefecture average of ¥2,260,684. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,059,688 a year (about ¥88,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥188,000 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging ¥248,000 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Wakayama listing was open to book earned ¥5,320 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥10,900 or more.
Wakayama stays were booked 36 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Wakayama Airbnb stay lasted 3.6 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate Wakayama Airbnbs 4.71 out of 5 on average. Guests score communication highest and location lowest.
Kushimoto, Wakayama City and Goto Islands draw the most short-term rental interest in Wakayama. The neighborhood guide explains what brings guests to each.
AirROI counted 77 active Airbnb listings in Wakayama as of October 2026. The closest tracked market is Izumisano, 24 km away.
In Wakayama, nearly half of listings add a cleaning fee, and the typical fee is about ¥4,875.
Method
Figures on this page cover 77 active Airbnb listings in Wakayama from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.