Furano, Hokkaido Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Furano, Hokkaido Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,000 per year — at a $326 nightly rate, 33.2% occupancy, and a $106 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Furano's 228 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 83.9% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is high and 99% of listings show active registration — compliance is the cost of entry. In a tightening market, selectivity matters — focus on proven neighborhoods, competitive pricing, and guest experience to protect returns.
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What Are the Key Airbnb Metrics in Furano?
In Furano, the headline Airbnb metrics are $29,000 in average annual revenue,33.2% occupancy, $326 ADR, and $106 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Furano?
Understanding the monthly revenue variations for Airbnb listings in Furano is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Furano is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Furano across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,213+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,525 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,520 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,178, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Furano
What Is the Monthly Airbnb Occupancy Rate in Furano?
Maximize your bookings by understanding the Furano STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Furano:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Furano
What Is the Average Airbnb Nightly Rate in Furano?
Effective short term rental pricing strategy in Furano involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Furano typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $591+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $418 or more.
- Typical properties (Median) charge around $253 per night.
- Entry-level properties (Bottom 25%) earn around $158 per night.
Average Daily Rate (ADR) Trend by Month in Furano
What Is the RevPAR for Airbnb in Furano?
RevPAR in Furano is currently $106. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $47 RevPAR.
- Typical properties (Median) generate $89 RevPAR.
- Strong performers (Top 25%) earn $147 RevPAR.
- Best-in-class (Top 10%) achieve $219 RevPAR.
Average Monthly RevPAR Trend in Furano
RevPAR Insights for Furano
- The average RevPAR in Furano is $106. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($219) and bottom 25% ($47) is $172, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jan and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Furano benchmarks. If your RevPAR falls below the median of $89, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $147+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Furano?
Furano's peak Airbnb season falls in January, February, July, while the softest stretch is April, September, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, July)
- Revenue averages $6,097 per month
- Occupancy rates average 57.1%
- Daily rates average $372
Shoulder Season
- Revenue averages $2,725 per month
- Occupancy maintains around 31.0%
- Daily rates hold near $309
Low Season (April, September, November)
- Revenue drops to average $1,651 per month
- Occupancy decreases to average 24.8%
- Daily rates adjust to average $281
Seasonality Insights for Furano
- Airbnb seasonality in Furano is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Furano's highest earning potential, with monthly revenues climbing to $7,486, occupancy reaching 65.0%, and ADRs peaking at $379.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,363, occupancy could drop to 20.4%, and ADRs may adjust to $260.
- Lower occupancy paired with meaningful seasonality means hosts in Furano need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Furano, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Furano, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Furano?
Yes, Furano, Hokkaido Prefecture, Japan enforces high STR regulations and 99% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Furano to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 99% licensed listings)
What Are the Best Neighborhoods for Airbnb in Furano?
Location within Furano matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Furano City Center | The heart of Furano, bustling with shops, restaurants, and cafes. A great location for tourists wanting to immerse themselves in local culture and enjoy accessible amenities. | Furano Cheese Factory, Furano Winery, Furano Tourist Information Center, Ningle Terrace, Furano Culture Hall |
| Kitanomine | A popular ski resort area close to Furano Ski Resort. Ideal for winter sports enthusiasts and families looking for ski-in/ski-out accommodations. | Furano Ski Resort, Kitanomine Gondola, Furano Ropeway, Furano Snowland, Furano Outdoor Adventures |
| Biei | Known for its stunning rural landscapes and flower fields, Biei attracts nature lovers and photographers. It's a serene area for those seeking a peaceful getaway. | Shirogane Blue Pond, Patchwork Road, Zenibako Flower Field, Biei Hills, Fried Potato Garden |
| Tokachidake | Famous for its hot springs and beautiful mountain views, this area is perfect for those looking to relax and enjoy outdoor activities. | Tokachidake Onsen, Daisetsuzan National Park, Sulfur Mountain, Hiking Trails, Campsites |
| Asahikawa | The second largest city in Hokkaido, offering a mix of urban culture and nearby natural attractions. Great for visitors looking for city life close to nature. | Asahiyama Zoo, Asahikawa Ramen Village, Asahikawa Starffin Stadium, Otokoyama Sake Brewery, Asahikawa Museum of Art |
| Naka-Furano | Renowned for its beautiful lavender fields, particularly in summer, Naka-Furano is perfect for tourists looking to experience local agriculture and scenic beauty. | Farm Tomita, Shikisai no Oka, Naka-furano Lavender Park, Lavender East, Flower Farms |
| Furano Wine Region | Furano is also known for its local wineries. This area is ideal for wine lovers and those looking for culinary experiences. | Furano Winery, Bramble Park, Furano Grape Park, Local Wine Tastings, Culinary Tours |
| Furano Hot Springs | Home to several onsens and hot spring resorts, this area is ideal for relaxation and wellness tourism. | Furano Onsen, Furano Spa Resort, Hot Spring Baths, Natural Healing Experiences, Relaxation Facilities |
Because Furano has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Furano?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Furano
- The Furano Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.5% of the 228 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Furano, House properties are the most common (62.3%), reflecting the local real estate landscape.
- Houses represent a significant 62.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 6.2%) offer potential for unique stay experiences.
Furano Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Furano
- The dominant room capacity in Furano is 2 bedrooms listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.0% of the active Airbnb listings in Furano, indicating a high concentration in these sizes.
- A significant 38.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Furano.
Furano Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Furano
- The most common guest capacity trend in Furano vacation rentals is listings accommodating 8+ guests (25.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Furano STR market, accounting for 47.3% of listings.
- 52.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Furano.
- On average, properties in Furano are equipped to host 4.9 guests.
How Do Listings in Furano Compare on Quality?
Listing quality in Furano can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Furano
- At 38.5 photos per listing on average, Furano hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 43.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Furano averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Furano?
Amenity Prevalence
Amenity Insights for Furano
- Essential amenities in Furano that guests expect include: Wifi, Heating, Air conditioning, Smoke alarm, Hair dryer, Free parking on premises, Shampoo, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Furano: Wifi, Heating, Air conditioning, Smoke alarm, Hair dryer, Free parking on premises, Shampoo, Washer.
- Prioritize adding missing essentials: Wifi, Heating, Air conditioning, Smoke alarm, Hair dryer, Free parking on premises, Shampoo, Washer.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Furano to stay competitive.
Which Airbnb Amenities Boost Revenue in Furano?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Furano, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Hair dryer | 97.8% | $29,470 | $8,024 | 267.3% |
Dishes and silverware | 84.6% | $32,067 | $12,090 | 165.2% |
TV | 92.1% | $30,287 | $13,983 | 116.6% |
Bathtub | 66.7% | $35,123 | $16,754 | 109.6% |
Body soap | 80.3% | $32,291 | $15,615 | 106.8% |
Bidet | 69.7% | $34,292 | $16,806 | 104.1% |
Refrigerator | 88.6% | $30,477 | $17,526 | 73.9% |
Stove | 79.4% | $31,780 | $18,294 | 73.7% |
Movie theater | 3.9% | $48,446 | $28,201 | 71.8% |
Safe | 5.3% | $47,147 | $27,992 | 68.4% |
Revenue Impact Insights for Furano
- Hair dryer tops the revenue impact list with a 267.3% uplift — listings with this amenity earn $29,470 vs. $8,024 without it.
- Hair dryer, Dishes and silverware, TV, Body soap, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Furano STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Furano. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFurano Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Furano
- The typical guest profile for Airbnb in Furano consists of predominantly international visitors (92%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 7.6% of guests.
- Key international markets include Singapore (20.1%) and United States (14.3%).
- Top languages spoken are English (47.6%) followed by Chinese (20.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Furano?
Listings in Furano average 4.83 out of 5 overall, with about 31.2 reviews per active listing and 26.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Furano
- With an overall rating of 4.83, Furano listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Cleanliness (4.86), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Furano Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Furano
- The most common availability pattern in Furano falls within the 271-366 days range, representing 55.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Furano (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Furano?
Average Booking Lead Time by Month
Booking Lead Time Insights for Furano
- The overall average booking lead time for vacation rentals in Furano is 57 days.
- Guests book furthest in advance for stays during January (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (88 days avg.) sees the longest lead times, while Spring (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Furano.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Furano averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Furano?
Guests in Furano stay about 3.2 nights on average, generating roughly 4,683 reservations and 20.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Furano
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Furano
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.6 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (4.6 nights) and shorten in Sep (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Furano Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
102 listings
44.7% of total
2 Nights
9 listings
3.9% of total
3 Nights
4 listings
1.8% of total
4-6 Nights
2 listings
0.9% of total
30+ Nights
111 listings
48.7% of total
Key Insights
- The most prevalent minimum stay requirement in Furano is 30+ Nights, adopted by 48.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (48.7%) caters to monthly stays (30+ nights) in Furano, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 48.7% of Furano hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 48.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Furano.
Furano Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
51 listings
22.4% of total
Refundable
2 listings
0.9% of total
Limited
6 listings
2.6% of total
Super Strict 30 Days
53 listings
23.2% of total
Flexible
3 listings
1.3% of total
Moderate
14 listings
6.1% of total
Firm
39 listings
17.1% of total
Strict
60 listings
26.3% of total
Cancellation Policy Insights for Furano
- The prevailing Airbnb cancellation policy trend in Furano is Strict, used by 26.3% of listings.
- There's a relatively balanced mix between guest-friendly (7.4%) and stricter (43.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 26.3% market standard in Furano.
- Regularly review your cancellation policy against competitors and market demand shifts in Furano.
How Much Are Airbnb Cleaning Fees in Furano?
Cleaning fees in Furano are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Furano
- About 54.4% of Furano listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($82) and median ($60) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Furano median of $60. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Furano Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Furanobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
ASANOHA
Entire Place • 4 bedrooms
THE LANDMARK【Renovated hotel in nature / 167㎡】
Entire Place • 4 bedrooms
Akane @ 縁 EN - perfect country escape in Furano
Entire Place • 2 bedrooms
Large House, 6 Bedrooms, max 16pp, parking
Entire Place • 6 bedrooms
Winter冬 · Jstylestay Furano Kitanomine 6BRS Villa
Entire Place • 6 bedrooms
MOKUREN
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Furano?
Learn from the best! This table showcases top-performing Airbnb hosts in Furano based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Yuki Kitayama | 50 | $1,585,954 | 1356 | 4.78/5.0 |
| All About Furano | 50 | $1,504,904 | 603 | 4.92/5.0 |
| BreakOut | 11 | $628,463 | 550 | 4.74/5.0 |
| Yukari Cabins | 5 | $180,101 | 215 | 4.93/5.0 |
| Nisade By The Luxe Nomad | 3 | $178,378 | 6 | 5.00/5.0 |
| H-Two | 7 | $176,048 | 112 | 4.88/5.0 |
| Tomo | 4 | $169,108 | 21 | 5.00/5.0 |
| Eri | 3 | $151,444 | 127 | 4.87/5.0 |
| Eugenia | 2 | $146,133 | 100 | 4.99/5.0 |
| Jstyle STAY | 4 | $132,286 | 200 | 4.79/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Furano.
Who Are the Airbnb Hosts in Furano?
Furano is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Furano
- With 83.3% Superhosts, Furano has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 71.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Furano averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Furano
These are the highest-grossing professional property management operations in Furano, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Yukari Cabins | 5 | $180,101 | $237 | 50.9% | 4.93/5 |
Management Company Insights for Furano
- The leading management company, Yukari Cabins, operates 5 listings with $180,101 in gross revenue — a useful benchmark for what scale looks like in Furano.
- Top managers average 5 properties each, suggesting professional management in Furano still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.93/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Furano's Airbnb Market Compare to Nearby Cities?
How does the Furano Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shiroishi Ward, Furano has 23 percentage points lower occupancy and about $192 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kamifurano | 32 | $3,072 | $252.03 | 43% |
| Nakafurano | 28 | $2,590 | $283.55 | 34% |
| Chuo Ward | 40 | $2,519 | $197.59 | 49% |
| Higashikawa | 26 | $2,337 | $192.85 | 39% |
| Shiraoi | 39 | $2,228 | $173.59 | 46% |
| Noboribetsu | 14 | $2,195 | $177.73 | 45% |
| Shiroishi Ward | 14 | $2,135 | $133.95 | 56% |
| Sapporo | 1,634 | $2,100 | $163.93 | 46% |
| Higashi Ward | 10 | $1,978 | $210.65 | 38% |
| Asahikawa | 158 | $1,657 | $151.46 | 37% |
Frequently Asked Questions About Airbnb in Furano
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Furano.
How much do Airbnb hosts make in Furano?
Furano hosts earn about $29,000 per year on average, with an average nightly rate of $326 and RevPAR of $106. Those figures describe the typical revenue environment for active listings in Furano, Hokkaido Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Furano market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Furano?
The average Airbnb occupancy rate in Furano is 33.2%. January is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Furano?
Listings in Furano average $326 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Furano?
Furano currently has about 228 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Furano?
AirROI currently classifies the short-term rental regulation level in Furano as High. The dataset also shows about 99.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Furano?
RevPAR in Furano is about $106. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Furano?
Occupancy of 33.2% means Furano is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $29,000, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Furano?
The average booking lead time in Furano is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Furano?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Furano include Furano City Center, Kitanomine, Biei. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Furano?
entire_home listings make up 82.5% of the active supply in Furano. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Furano compare to nearby Airbnb markets?
Among neighboring markets, Kamifurano posts $36,869 in average annual revenue with 43.1% occupancy, compared to Furano's $29,000 and 33.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Furano?
The average Airbnb stay length in Furano is about 3.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Furano?
Airbnb listings in Furano average 4.83 out of 5 overall. About 26.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Furano?
Hair dryer and Dishes and silverware are among the strongest revenue-linked amenities in Furano. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Furano?
Yes. About 54.4% of active Airbnb listings in Furano charge a cleaning fee, and the average fee is $82. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Furano?
A 83.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.