ASANOHA Entire home · 4 bedrooms Rated 4.85 - Revenue
- ¥20.5M
- Occupancy
- 54.0%
- Daily rate
- ¥106,131
Prices in
Airbnb market data · 202612 months to September 2026
Furano, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Furano brought in ¥4,699,021 over the 12 months through September 2026, about 24% more than the Hokkaido Prefecture average of ¥3,789,147.
The short answer
Furano Airbnb Market at a Glance
Furano earns on price rather than volume. Listings averaged ¥47,511 a night and were booked on 38% of available nights, against ¥33,600 and 42% for the Hokkaido Prefecture average.
Timing matters: in January, usually the best month, the average listing earns about 6.2 times as much as in November, usually the slowest.
With 316 active listings, Furano is the fourth-largest of 25 Hokkaido Prefecture markets AirROI tracks. From a year earlier, average revenue fell 11% while the number of active listings grew 77%.
Browse the live Furano Airbnb market
See Every Furano Listing
Revenue
How Much Do Airbnb Hosts Make in Furano?
Gross bookings per Furano listing averaged ¥4,699,021 over the 12 months to September 2026 (Hokkaido Prefecture average: ¥3,789,147), before cleaning, platform and management costs and taxes.
In a typical year, the average Furano listing brings in ¥1,440,000 in January, its best month, and ¥232,000 in November, its slowest. April runs within 1% of November, so either can be the slowest in a given year. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥1,080,000+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn ¥710,000 or more, roughly ¥290,000 a month above the median.
- Typical properties (median) earn about ¥420,000 a month.
- Entry-level properties (bottom 25%) earn ¥224,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 6.2 times what November does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average ¥1,660,000 ¥185,000
The dashed line is the average of the months shown, ¥578,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Furano Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥276,388 | 28.1% | ¥45,482 | ¥9,213 | 36 days | 2.1 nights |
| Oct 2025 | ¥294,878 | 28.2% | ¥44,052 | ¥9,512 | 45 days | 2.3 nights |
| Nov 2025 | ¥214,811 | 22.2% | ¥43,545 | ¥7,160 | 43 days | 2.2 nights |
| Dec 2025 | ¥680,212 | 40.8% | ¥53,969 | ¥21,942 | 79 days | 4 nights |
| Jan 2026 | ¥1,214,308 | 65.4% | ¥59,647 | ¥39,171 | 88 days | 5.2 nights |
| Feb 2026 | ¥1,032,154 | 64.6% | ¥57,853 | ¥36,863 | 83 days | 4.4 nights |
| Mar 2026 | ¥454,685 | 35.3% | ¥45,604 | ¥14,667 | 48 days | 3 nights |
| Apr 2026 | ¥184,628 | 20.3% | ¥39,358 | ¥6,154 | 30 days | 3.5 nights |
| May 2026 | ¥234,838 | 22.8% | ¥38,225 | ¥7,575 | 33 days | 2.2 nights |
| Jun 2026 | ¥408,770 | 36.5% | ¥41,045 | ¥13,626 | 36 days | 2.4 nights |
| Jul 2026 | ¥844,650 | 53.9% | ¥51,745 | ¥27,247 | 53 days | 2.3 nights |
| Aug 2026 | ¥516,030 | 38.1% | ¥45,919 | ¥16,646 | 44 days | 1.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Furano market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Furano Profitable?
Yes, when it's run well. The average Furano Airbnb took in ¥4,699,021 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥269,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥458,000 a month.
Cleaning it yourself keeps the ¥258,000 a year guests pay in cleaning fees, for about ¥290,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥232,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Furano Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥4,441,021 | ¥7,504,000 |
| Cleaning fees guests pay5% of Furano bookings | ¥258,000 | ¥436,000 |
| Gross bookings | ¥4,699,021 | ¥7,940,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Furano listings on Simplified Pricing, 3% for the rest | −¥674,000 | −¥1,140,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥258,000 | −¥436,000 |
| Utilities and internetAbout 5% of bookings | −¥235,000 | −¥397,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥94,000 | −¥159,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥141,000 | −¥238,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥47,000 | −¥47,000 |
| Permit and registrationWhere one is required | −¥23,000 | −¥23,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥1,472,000 | −¥2,440,000 |
| Left for housing costs, then profit | ¥3,227,021about ¥269,000 a month | ¥5,500,000about ¥458,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Furano Airbnb Profit
The estimate starts from Furano's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Furano home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Furano's Top Earners Get There
- More nights booked. The busiest quarter of Furano listings are booked on 54% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of ¥38,400 adds about ¥384,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥61,900 a night or more, against a median of ¥38,400. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥444,000 a year.
- Open for the busy months. In a typical year, January brings the average listing about ¥1,440,000, against ¥232,000 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Furano listings average 4.83 stars, and 32% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥662,000 a month, against ¥392,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Furano?
Furano listings were booked on 38% of the nights they were open over the past year, 4 percentage points below the Hokkaido Prefecture average (42%) and 11 points below the Japan average (49%). In a typical year, occupancy swings from 21% in May to 70% in January.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 54% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 21% or less, under two nights a week.
January is usually the busiest month in Furano, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 38% 75% 20%
Nightly rates
How Much Does an Airbnb Cost per Night in Furano?
The average nightly rate in Furano, known as ADR (average daily rate), was ¥47,511 over the past year, about 41% above the Hokkaido Prefecture average of ¥33,600 and about 65% above the Japan average of ¥28,800. In a typical year, rates peak in January at about ¥58,400 and bottom out in April and May at about ¥42,900.
Prices span a wide range: the top 10% charge about 3.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥87,500+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge ¥61,900 or more, about ¥24,000 above the median.
- Typical properties (median) charge about ¥38,400 a night.
- Entry-level properties (bottom 25%) charge ¥24,100 or less, about two-thirds of the median.
January rates run 36% above May's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average ¥59,600 ¥38,200
The dashed line is the average of the months shown, ¥48,600.
What Is the RevPAR for Airbnb in Furano?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Furano it averaged ¥18,600 over the past year, from about ¥7,730 in a typical November to about ¥46,400 in a typical January.
Per open night, by tier:
- Best-in-class properties (top 10%) earn ¥34,300+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn ¥24,700 or more, about ¥8,500 a night above the median.
- Typical properties (median) earn about ¥16,200 per open night.
- Entry-level properties (bottom 25%) earn ¥8,870 or less, about 55% of the median.
January RevPAR is about 6 times November's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average ¥53,700 ¥6,150
The dashed line is the average of the months shown, ¥19,100.
Seasonality
Best and Worst Months for Airbnb in Furano
Furano has two high seasons, July and December–February, which makes it a highly seasonal market. Business is slowest from August to November and slows again from March to June.
Average revenue by month in Furano
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ¥1,440,000 ¥232,000
The dashed line is the average of the 12 calendar months, ¥578,000.
Revenue by month in Furano in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | ¥1,440,000 |
| February | High season | ¥1,190,000 |
| March | Low season | ¥503,000 |
| April | Low season | ¥232,000 |
| May | Low season | ¥259,000 |
| June | Low season | ¥420,000 |
| July | High season | ¥803,000 |
| August | Low season | ¥522,000 |
| September | Low season | ¥297,000 |
| October | Low season | ¥289,000 |
| November | Low season | ¥232,000 |
| December | High season | ¥747,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonDecember–February | ¥1,130,000 | 60% | ¥56,646 |
| High seasonJuly | ¥803,000 | 50% | ¥53,737 |
| Low seasonMarch–June, August–November | ¥344,000 | 29% | ¥44,964 |
How Far in Advance Do Guests Book Airbnb in Furano?
Guests book Furano stays 55 days ahead on average (about eight weeks). January stays are booked furthest out, about 101 days ahead, and April stays closest to arrival, about 29 days. A typical January booking is made in early October.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 54 days 114 days 27 days
Permits
Airbnb Permits and Registration in Furano
91% of the 316 active listings in Furano display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Furano.
Neighborhoods
Best Neighborhoods for Airbnb in Furano
AirROI's area guide picks six Furano neighborhoods that draw short-term rental guests, led by Furano City Center, Kitanomine and Tokachidake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Furano City Center | The heart of Furano, bustling with shops, restaurants, and cafes. A great location for tourists wanting to immerse themselves in local culture and enjoy accessible amenities. | Furano Cheese Factory, Furano Winery, Furano Tourist Information Center, Ningle Terrace, Furano Culture Hall |
| Kitanomine | A popular ski resort area close to Furano Ski Resort. Ideal for winter sports enthusiasts and families looking for ski-in/ski-out accommodations. | Furano Ski Resort, Kitanomine Gondola, Furano Ropeway, Furano Snowland, Furano Outdoor Adventures |
| Tokachidake | Famous for its hot springs and beautiful mountain views, this area is perfect for those looking to relax and enjoy outdoor activities. | Tokachidake Onsen, Daisetsuzan National Park, Sulfur Mountain, Hiking Trails, Campsites |
| Naka-Furano | Renowned for its beautiful lavender fields, particularly in summer, Naka-Furano is perfect for tourists looking to experience local agriculture and scenic beauty. | Farm Tomita, Shikisai no Oka, Naka-furano Lavender Park, Lavender East, Flower Farms |
| Furano Wine Region | Furano is also known for its local wineries. This area is ideal for wine lovers and those looking for culinary experiences. | Furano Winery, Bramble Park, Furano Grape Park, Local Wine Tastings, Culinary Tours |
| Furano Hot Springs | Home to several onsens and hot spring resorts, this area is ideal for relaxation and wellness tourism. | Furano Onsen, Furano Spa Resort, Hot Spring Baths, Natural Healing Experiences, Relaxation Facilities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Furano Airbnb Listings by Type and Size
Entire homes make up 83% of listings in Furano, but private rooms are a real segment: about one listing in six (17%) rents out a single room. Houses are the most common property type at 61%, about twice the share of apartments and condos (32%).
Mostly entire homes, with a private-room segment
Furano Airbnb listings by room type
- Entire home 83%
- Private room 17%
- Shared room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 82.6% | 261 |
| Private room | 17.1% | 54 |
| Shared room | 0.3% | 1 |
Listings by property type
Furano Airbnb listings by property type
- House 61%
- Apartment/Condo 32%
- Cabin/Outdoor 3%
- Hotel/Boutique 3%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 61.4% | 194 |
| Apartment/Condo | 32.3% | 102 |
| Cabin/Outdoor | 2.8% | 9 |
| Hotel/Boutique | 2.8% | 9 |
| Others | 0.6% | 2 |
How Many Bedrooms Do Airbnb Listings in Furano Have?
Most Furano homes are built for groups: 51% of entire homes have three or more bedrooms, though two-bedroom homes are the most common single size (32%). Shares are of the 235 entire homes that give a bedroom count; rented rooms are left out.
Furano entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
15%
32%
28%
16%
8%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.3% | 3 |
| 1 bedroom | 15.3% | 36 |
| 2 bedrooms | 31.9% | 75 |
| 3 bedrooms | 27.7% | 65 |
| 4 bedrooms | 16.2% | 38 |
| 5+ bedrooms | 7.7% | 18 |
What Each Home Size Earns in Furano
A typical one-bedroom home in Furano earned ¥2,650,000 over the past year, against ¥9,710,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 36 | ¥2,650,000 | ¥2,950,000 | ¥30,246 | 41% |
| 2 bedrooms | 75 | ¥4,800,000 | ¥5,110,000 | ¥47,387 | 40% |
| 3 bedrooms | 65 | ¥4,660,000 | ¥5,470,000 | ¥58,622 | 39% |
| 4 bedrooms | 38 | ¥6,150,000 | ¥6,320,000 | ¥62,617 | 41% |
| 5+ bedrooms | 18 | ¥9,710,000 | ¥9,660,000 | ¥84,783 | 42% |
How Many Guests Do Airbnbs in Furano Sleep?
Furano is a group-trip market: 36% of listings sleep eight or more guests, about 1.6 times the share of the next most common size, six guests (23%). Shares are of the 249 listings with a guest capacity on file (79% of the market).
Furano listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
5%
6%
20%
5%
23%
6%
36%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 5.2% | 13 |
| 3 guests | 6.0% | 15 |
| 4 guests | 19.7% | 49 |
| 5 guests | 4.8% | 12 |
| 6 guests | 22.9% | 57 |
| 7 guests | 5.6% | 14 |
| 8+ guests | 35.7% | 89 |
How Furano Airbnb Listings Are Set Up
Furano hosts set up an average of 5 beds per listing, roughly two for every bedroom. 65% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 26
- Beds per listing
- 5
- Show exact location
- 65%
What Amenities Do Airbnb Listings in Furano Offer?
Washers are close to standard in Furano: 97% of listings have one, and 96% offer free parking on site.
Share of Furano listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Furano
Listings in Furano with a patio or balcony earned about 30% more a year, on average, than those without: ¥5,840,000 against ¥4,460,000. The gap is smaller for a pet-friendly policy (about 20% more) and self check-in (about 15% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Furano listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Patio or balcony | 17% | ¥5,840,000 | ¥4,460,000 | +31% |
| Pets allowed | 17% | ¥5,450,000 | ¥4,540,000 | +20% |
| Self check-in | 53% | ¥5,020,000 | ¥4,330,000 | +16% |
| Backyard | 13% | ¥5,300,000 | ¥4,610,000 | +15% |
| BBQ grill | 7% | ¥5,020,000 | ¥4,670,000 | +7% |
| Mosquito net | 19% | ¥4,900,000 | ¥4,650,000 | +5% |
| Bikes | 3% | ¥4,890,000 | ¥4,690,000 | +4% |
| Outdoor dining area | 4% | ¥4,880,000 | ¥4,690,000 | +4% |
| Sound system | 7% | ¥4,760,000 | ¥4,690,000 | +1% |
Guests
Who Books Airbnbs in Furano?
Furano runs on foreign visitors: 95% of guests who left reviews live outside Japan. Singapore leads with 19% of reviewers, ahead of the United States at 16%. Guests speak a mix of languages: English leads at 48%, followed by Chinese and Japanese.
95% of Furano guests come from abroad
Where guests who left reviews live
- International 95%
- Domestic 5%
Where Furano guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Kuala Lumpur | 4.2% |
| Bangkok | 3.6% |
| Taipei | 3.0% |
| Seoul | 2.6% |
| New York | 2.0% |
Where Furano guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Singapore | 18.6% |
| United States | 15.7% |
| Hong Kong | 11.1% |
| Australia | 8.9% |
| Taiwan | 7.4% |
Languages spoken by Furano guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 47.6% |
| Chinese | 22.1% |
| Japanese | 5.1% |
| French | 3.8% |
| Malay | 3.5% |
What Are Airbnb Guest Ratings in Furano?
Furano Airbnbs average 4.83 stars, and 32% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.68, against 4.87 for check-in.
Check-in scores highest in Furano; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.86 |
| Communication | 4.86 |
| Location | 4.79 |
| Check-in | 4.87 |
| Value | 4.68 |
Booking patterns
How Guests Book in Furano: Stays, Rules and Fees
About nine in ten Furano listings are open to guests more than 180 days a year, but only 10% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Furano listings are open to guests
Share of listings by days a year
- 271-366 days 52%
- 181-270 days 39%
- 91-180 days 7%
- 31-90 days 2%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 51.9% | 164 |
| 181-270 days | 39.2% | 124 |
| 91-180 days | 7.3% | 23 |
| 31-90 days | 1.6% | 5 |
Days a year Furano listings are booked or blocked
Share of listings by days a year
- 271-366 days 2%
- 181-270 days 8%
- 91-180 days 40%
- 31-90 days 37%
- 1-30 days 13%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.2% | 7 |
| 181-270 days | 7.6% | 24 |
| 91-180 days | 39.9% | 126 |
| 31-90 days | 37.0% | 117 |
| 1-30 days | 13.3% | 42 |
What Is the Average Length of Stay for Airbnb in Furano?
The average Furano booking lasts 3.3 nights, longest in January and shortest in September. Listings took about 22 bookings each over the year, some 6,790 in all. About six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Furano
Average nights per booking, by month of stay
Average 3.1 nights 5 nights 2.1 nights
Two-year average by calendar month.
Furano Airbnb Minimum Stay Requirements
About nine in ten listings in Furano accept stays of one or two nights.
Minimum stay set by Furano listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Furano?
Strict is the most common cancellation policy in Furano, used by 37% of listings; it gives a full refund only within 48 hours of booking, and half back up to a week before check-in. Hosts here lean strict: about nine in ten listings use Firm or stricter terms, against 9% on Flexible or Moderate.
Cancellation policies of Furano listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Furano?
About two-thirds of Furano listings charge a cleaning fee. The typical fee is about ¥8,944. Spread over the average stay of 3.3 nights, that adds roughly ¥2,685 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
- Median cleaning fee
- ¥8,944
- Average cleaning fee
- ¥10,335
- Listings charging a fee
- 67.1%
- Share of gross revenue
- 5.5%
Top earners
Top-Earning Airbnbs and Hosts in Furano
The top-grossing Airbnb in Furano, a four-bedroom home, took in ¥20,500,000 over the past year, about 4.4 times the city's average of ¥4,700,000. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.
ASANOHA Entire home · 4 bedrooms Rated 4.85 
Tokinoma・5BR Villa for 16・Ski 4 min・Flower 15 min Entire home · 5 bedrooms Rated 5.00 - Revenue
- ¥15.6M
- Occupancy
- 58.9%
- Daily rate
- ¥87,038
FURANO U Plus B&B Exclusive 500m from the ski resort cable car, can accommodate 12 people, with… Entire home · 5 bedrooms Rated 5.00 - Revenue
- ¥15.5M
- Occupancy
- 55.2%
- Daily rate
- ¥75,853
Furano First Tracks | 5 mins to ski field | Entire home · 5 bedrooms Rated 5.00 - Revenue
- ¥15.4M
- Occupancy
- 44.1%
- Daily rate
- ¥99,662
MOKUREN Entire home · 3 bedrooms Rated 5.00 - Revenue
- ¥14.7M
- Occupancy
- 50.5%
- Daily rate
- ¥102,170
Orvia Yig Villa【New building / Sauna / 200㎡ 】 Entire home · 6 bedrooms Rated 4.81 - Revenue
- ¥14.2M
- Occupancy
- 44.7%
- Daily rate
- ¥112,824
Who Are the Top Airbnb Hosts in Furano?
Yuki Kitayama is the top-grossing host in Furano, with ¥281.8 million in bookings across 57 listings over the past year. The market is concentrated: the ten top-grossing hosts run 60% of its 316 listings. Per listing, a smaller operator earns more: BreakOut grossed ¥7.94 million per listing, 61% more than Yuki Kitayama's ¥4.94 million.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Yuki Kitayama | 57 | ¥281,811,719 | ¥4,944,065 | 4.78/5 | |
| All About Furano | 52 | ¥275,497,624 | ¥5,298,031 | 4.92/5 | |
| BreakOut | 23 | ¥182,726,361 | ¥7,944,624 | 4.75/5 | |
| 4 | H-Two | 10 | ¥57,909,039 | ¥5,790,904 | 4.91/5 |
| 5 | Breeze Home | 17 | ¥55,645,655 | ¥3,273,274 | 4.76/5 |
| 6 | Yukari Cabins | 6 | ¥41,616,601 | ¥6,936,100 | 4.94/5 |
| 7 | Tomo | 6 | ¥35,266,417 | ¥5,877,736 | 5.00/5 |
| 8 | 石平洋二 | 6 | ¥34,215,140 | ¥5,702,523 | – |
| 9 | 和み村 | 8 | ¥28,277,152 | ¥3,534,644 | 4.69/5 |
| 10 | Yume | 6 | ¥24,694,808 | ¥4,115,801 | 4.83/5 |
Who Are the Airbnb Hosts in Furano?
Fewer than 1% of Furano listings are classed as professionally managed. 81% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 78% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.
- Superhosts
- 81.3%
- Professional management
- 0.3%
- Cohosted listings
- 17.1%
- Instant Book enabled
- 78.5%
- Simplified Pricing
- 90.8%
Nearby markets
Furano vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 89 km, Kamifurano (15 km away, 46 listings) earned the most per listing, about 8% more than Furano. Sapporo was the busiest, booked on 45% of nights against 38% in Furano.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Nakafurano 8 km | 49 | ¥4,703,601 | ¥43,143 | 38% |
| Kamifurano 15 km | 46 | ¥5,076,883 | ¥37,344 | 42% |
| Biei 28 km | 113 | ¥3,111,937 | ¥28,191 | 40% |
| Higashikawa 43 km | 38 | ¥4,374,724 | ¥31,931 | 43% |
| Asahikawa 47 km | 216 | ¥3,249,858 | ¥26,089 | 39% |
| Obihiro 82 km | 45 | ¥1,501,129 | ¥13,094 | 38% |
| Chitose 82 km | 61 | ¥2,693,466 | ¥24,225 | 39% |
| Sapporo 89 km | 2,304 | ¥3,543,117 | ¥24,904 | 45% |
Other Airbnb Markets in Hokkaido Prefecture
- Kutchan Airbnb data 370 listings
- Otaru Airbnb data 344 listings
- Hakodate Airbnb data 221 listings
- Niseko Airbnb data 210 listings
- Toyako Airbnb data 94 listings
- Shiraoi Airbnb data 51 listings
- Kushiro Airbnb data 49 listings
See all 25 Hokkaido Prefecture Airbnb markets
Markets Similar to Furano
Markets elsewhere in Japan with a similar nightly rate and occupancy to Furano:
- Awaji Airbnb data Japan · ¥44,386/night · 38.0%
- Nozawaonsen Airbnb data Japan · ¥51,483/night · 37.1%
- Yamanakako Airbnb data Japan · ¥42,746/night · 38.9%
- Ichinomiya Airbnb data Japan · ¥43,331/night · 36.4%
- Tsumagoi Airbnb data Japan · ¥44,268/night · 34.4%
- Nasu Airbnb data Japan · ¥50,292/night · 33.1%
FAQ
Furano Airbnb FAQ
How much do Airbnb hosts make in Furano?
An active Furano Airbnb grossed ¥4,699,021 on average in the 12 months to September 2026, according to AirROI's tracking of 316 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥710,000 or more in a typical month.
How much can I make on Airbnb in Furano?
It depends most on the home's size, location and how it's run. The middle half of Furano listings earn between ¥224,000 and ¥710,000 in a typical month, and the top tenth ¥1,080,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Furano?
Listings in Furano were booked on 38% of available nights over the past year. That compares with 42% for the Hokkaido Prefecture average. January is usually the busiest month.
How much does an Airbnb cost per night in Furano?
The average booked night in Furano cost ¥47,511 before fees. Half of listings charge between ¥24,100 and ¥61,900, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Furano?
In Furano, 91% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Furano?
Yes, when it's run well. The average Furano Airbnb grossed ¥4,699,021 in the 12 months to September 2026, 24% above the Hokkaido Prefecture average of ¥3,789,147. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥3,227,021 a year (about ¥269,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥458,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Furano?
January usually pays best, averaging ¥1,440,000 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Furano?
Each night a Furano listing was open to book earned ¥18,600 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥34,300 or more.
How far in advance do guests book Airbnbs in Furano?
Furano stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Furano?
The average Furano Airbnb stay lasted 3.3 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Furano rated?
Guests rate Furano Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Furano?
Furano City Center, Kitanomine and Tokachidake draw the most short-term rental interest in Furano. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Furano?
AirROI counted 316 active Airbnb listings in Furano as of September 2026. The closest tracked market is Nakafurano, 8 km away.
How much are Airbnb cleaning fees in Furano?
In Furano, about two-thirds of listings add a cleaning fee, and the typical fee is about ¥8,944.
Method
About This Data
Figures on this page cover 316 active Airbnb listings in Furano from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.