Walk to Golf & Ski | BBQ | Stunning Living Entire home · 3 bedrooms Rated 4.87 - Revenue
- ¥11.5M
- Occupancy
- 59.3%
- Daily rate
- ¥49,244
Airbnb market data · 202612 months to September 2026
The average Airbnb in Higashikawa brought in ¥4,374,716 over the 12 months through September 2026, about 15% more than the Hokkaido Prefecture average of ¥3,789,147.
The short answer
Listings averaged ¥31,931 a night, about 5% lower than the Hokkaido Prefecture average of ¥33,600, and were booked on 43% of available nights, close to its 42%.
Timing matters: in July, usually the best month, the average listing earns about 4.8 times as much as in April, usually the slowest. With only 38 active listings, a few bookings can reorder the months.
With 38 active listings, Higashikawa is the 16th-largest of 25 Hokkaido Prefecture markets AirROI tracks.
Browse the live Higashikawa Airbnb market See Every Higashikawa ListingRevenue
Gross bookings per Higashikawa listing averaged ¥4,374,716 over the 12 months to September 2026 (Hokkaido Prefecture average: ¥3,789,147), before cleaning, platform and management costs and taxes.
In a typical year, the average Higashikawa listing brings in ¥897,000 in July, its best month, and ¥185,000 in April, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.8 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥423,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥349,680 | 38.6% | ¥31,688 | ¥11,656 | 60 days | 2.3 nights |
| Oct 2025 | ¥364,875 | 39.2% | ¥31,505 | ¥11,770 | 46 days | 1.8 nights |
| Nov 2025 | ¥239,234 | 27.0% | ¥29,654 | ¥7,974 | 26 days | 3.6 nights |
| Dec 2025 | ¥536,495 | 47.7% | ¥32,488 | ¥17,306 | 60 days | 4.6 nights |
| Jan 2026 | ¥634,421 | 57.4% | ¥33,998 | ¥20,465 | 54 days | 3.7 nights |
| Feb 2026 | ¥529,615 | 56.1% | ¥32,950 | ¥18,915 | 58 days | 3.7 nights |
| Mar 2026 | ¥305,978 | 33.8% | ¥27,785 | ¥9,870 | 49 days | 2.6 nights |
| Apr 2026 | ¥176,032 | 23.7% | ¥26,452 | ¥5,868 | 37 days | 2.8 nights |
| May 2026 | ¥246,496 | 29.2% | ¥27,334 | ¥7,951 | 51 days | 2.2 nights |
| Jun 2026 | ¥458,126 | 48.8% | ¥30,574 | ¥15,271 | 56 days | 3.2 nights |
| Jul 2026 | ¥931,999 | 68.1% | ¥38,694 | ¥30,064 | 69 days | 2.5 nights |
| Aug 2026 | ¥690,123 | 54.9% | ¥36,678 | ¥22,262 | 73 days | 2.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Higashikawa home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Higashikawa Airbnb took in ¥4,374,716 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥237,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥375,000 a month.
Cleaning it yourself keeps the ¥368,000 a year guests pay in cleaning fees, for about ¥267,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥203,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥4,006,716 | ¥6,304,000 |
| Cleaning fees guests pay8% of Higashikawa bookings | ¥368,000 | ¥580,000 |
| Gross bookings | ¥4,374,716 | ¥6,884,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Higashikawa listings on Simplified Pricing, 3% for the rest | −¥664,000 | −¥1,044,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥368,000 | −¥580,000 |
| Utilities and internetAbout 5% of bookings | −¥219,000 | −¥344,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥87,000 | −¥138,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥131,000 | −¥207,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥44,000 | −¥44,000 |
| Permit and registrationWhere one is required | −¥22,000 | −¥22,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥1,535,000 | −¥2,379,000 |
| Left for housing costs, then profit | ¥2,839,716about ¥237,000 a month | ¥4,505,000about ¥375,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Higashikawa's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Higashikawa home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥574,000 a month, against ¥365,000 for the average one.
Occupancy
Higashikawa listings were booked on 43% of the nights they were open over the past year, in line with the Hokkaido Prefecture average and 6 percentage points below the Japan average (49%). In a typical year, occupancy swings from 26% in April to 68% in July.
The busiest tenth of listings are booked about 2.8 times as often as the bottom quarter.
July is usually the busiest month in Higashikawa, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Higashikawa, known as ADR (average daily rate), was ¥31,931 over the past year, about the same as the Hokkaido Prefecture average (¥33,600) and about 11% above the Japan average of ¥28,800. In a typical year, rates peak in July at about ¥37,400 and bottom out in November at about ¥27,000.
The top 10% charge about 2.6 times the rate of the bottom quarter.
July rates run 38% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥31,000.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Higashikawa it averaged ¥15,000 over the past year, from about ¥6,170 in a typical April to about ¥28,900 in a typical July.
Per open night, by tier:
July RevPAR is about 4.7 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥13,900. The 12-month RevPAR of ¥15,000 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 38 active listings, the monthly pattern in Higashikawa is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in April.
Average revenue by month in Higashikawa
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥423,000.
| Month | Revenue per listing |
|---|---|
| January | ¥585,000 |
| February | ¥556,000 |
| March | ¥303,000 |
| April | ¥185,000 |
| May | ¥261,000 |
| June | ¥447,000 |
| July | ¥897,000 |
| August | ¥634,000 |
| September | ¥292,000 |
| October | ¥275,000 |
| November | ¥219,000 |
| December | ¥428,000 |
Guests book Higashikawa stays 55 days ahead on average (about eight weeks). December stays are booked furthest out, about 72 days ahead, and November stays closest to arrival, about 32 days. A typical December booking is made in early October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
84% of the 38 active listings in Higashikawa display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Higashikawa.
Neighborhoods
AirROI's area guide picks six Higashikawa neighborhoods that draw short-term rental guests, led by Higashikawa Town Center, Daisetsuzan National Park and Shirogane Onsen. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Higashikawa Town Center | The central hub of Higashikawa, popular for its proximity to local amenities, shops, and restaurants. Perfect for guests looking to explore the local culture and enjoy convenience. | Higashikawa Biei Hills, Higashikawa Cultural Center, local shops and eateries |
| Daisetsuzan National Park | A stunning national park attracting nature lovers and hikers. Ideal for hosting guests who enjoy outdoor adventures and breathtaking landscapes. | Daisetsuzan Volcanoes, Mount Asahidake, hiking trails, Onsen hot springs, wildlife tours |
| Shirogane Onsen | Famous for its hot springs and beautiful scenery, this area offers a relaxing retreat for travelers seeking rejuvenation and natural beauty. | Shirogane Blue Pond, Shirogane Onsen hotels, hot spring baths, scenic walks |
| Furano Ski Area | Renowned for skiing and winter sports, attracting tourists during the winter season. Ideal for avid skiers and snow enthusiasts. | Furano Ski Resort, Winter outdoor activities, ski schools, snowshoeing |
| Higashikawa Art Village | A cultural area focusing on art and craftsmanship, perfect for art aficionados and those interested in local workshops and events. | Art studios, Craft workshops, local festivals, exhibitions |
| Mikasa | A nearby city with historical sites and natural beauty, offering a unique blend of cultural experiences and outdoor activities for visitors. | Mikasa City Historical Museum, Mikasa Park, scenic walks, cultural heritage sites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 82% of listings in Higashikawa, alongside 6 private-room listings (16%). Houses are the most common property type at 74%, about 6 times the share of apartments and condos (13%).
Mostly entire homes, with a private-room segment
Higashikawa Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 81.6% | 31 |
| Private room | 15.8% | 6 |
| Shared room | 2.6% | 1 |
Listings by property type
Higashikawa Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 73.7% | 28 |
| Apartment/Condo | 13.2% | 5 |
| Hotel/Boutique | 5.3% | 2 |
| Cabin/Outdoor | 5.3% | 2 |
| Unique stay | 2.6% | 1 |
The most common size among Higashikawa's 26 entire homes with a bedroom count is three bedrooms (13 homes).
Higashikawa entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.8% | 1 |
| 1 bedroom | 11.5% | 3 |
| 2 bedrooms | 30.8% | 8 |
| 3 bedrooms | 50.0% | 13 |
| 4 bedrooms | 3.8% | 1 |
Higashikawa is a group-trip market: 38% of listings sleep eight or more guests, about 1.6 times the share of the next most common size, six guests (24%). Shares are of the 29 listings with a guest capacity on file (76% of the market).
Higashikawa listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 6.9% | 2 |
| 4 guests | 20.7% | 6 |
| 5 guests | 6.9% | 2 |
| 6 guests | 24.1% | 7 |
| 7 guests | 3.4% | 1 |
| 8+ guests | 37.9% | 11 |
Higashikawa hosts set up an average of 5.8 beds per listing, roughly two for every bedroom. 74% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Higashikawa: 97% of listings offer it, and 95% have a washer.
Share of Higashikawa listings with each common amenity
Guests
Higashikawa runs on foreign visitors: nine in ten guests who left reviews live outside Japan. Singapore leads with 17% of reviewers, ahead of the United States at 13%. Guests speak a mix of languages: English leads at 45%, followed by Chinese and Japanese.
90% of Higashikawa guests come from abroad
Where guests who left reviews live
Where Higashikawa guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Seoul | 4.7% |
| New York | 3.8% |
| Taipei | 3.8% |
| Bangkok | 2.5% |
| Tokyo | 2.1% |
Where Higashikawa guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Singapore | 16.5% |
| United States | 12.6% |
| Japan | 9.9% |
| Taiwan | 8.7% |
| Malaysia | 8.4% |
Languages spoken by Higashikawa guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 45.3% |
| Chinese | 19.3% |
| Japanese | 8.5% |
| French | 5.3% |
| German | 4.4% |
Higashikawa Airbnbs average 4.89 stars, and 53% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.79.
Cleanliness scores highest in Higashikawa; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.89 |
| Cleanliness | 4.91 |
| Communication | 4.89 |
| Location | 4.81 |
| Check-in | 4.87 |
| Value | 4.79 |
Booking patterns
More than eight in ten Higashikawa listings are open to guests more than 180 days a year, but only 21% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Higashikawa listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 31.6% | 12 |
| 181-270 days | 50.0% | 19 |
| 91-180 days | 18.4% | 7 |
Days a year Higashikawa listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 21.1% | 8 |
| 91-180 days | 47.4% | 18 |
| 31-90 days | 18.4% | 7 |
| 1-30 days | 13.2% | 5 |
The average Higashikawa booking lasts 3.1 nights, longest in December and shortest in September. Listings took about 32 bookings each over the year, some 1,200 in all. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Higashikawa
Average nights per booking, by month of stay
Two-year average by calendar month.
More than nine in ten listings in Higashikawa accept stays of one or two nights.
Minimum stay set by Higashikawa listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Higashikawa, used by 37% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than six in ten listings use Firm or stricter terms, against 32% on Flexible or Moderate.
Cancellation policies of Higashikawa listings, from most to least flexible
Share of listings by the policy they use
Nearly three-quarters of Higashikawa listings charge a cleaning fee. The typical fee is about ¥10,983. Spread over the average stay of 3.1 nights, that adds roughly ¥3,570 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Higashikawa, a three-bedroom home, took in ¥11,500,000 over the past year, about 2.6 times the city's average of ¥4,370,000.
Walk to Golf & Ski | BBQ | Stunning Living Entire home · 3 bedrooms Rated 4.87
Blooming Villa Higashikawa (Furano/Biei/Asahidake) Entire home · 3 bedrooms Rated 5.00
Hokkaido Retreat 600m to Ski Area | Asahiyama Zoo Entire home · 2 bedrooms Rated 4.99
2025 Luxury Villa | 10 Beds | BBQ & Ski Entire home · 3 bedrooms Rated 4.89
Sonnet東川【a peaceful adults-only gateway】 Entire home · 1 bedroom Rated 4.96
Villa Higashikawa Hokkaido - Mountain View - Biei/Furano/Zoo/Asahidake/6 Beds Entire home · 3 bedrooms Rated 4.91 Fewer than 1% of Higashikawa listings are classed as professionally managed. 76% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 68% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
Nearby markets
Of the five nearby markets in the table, all within 43 km, Kamifurano (28 km away, 46 listings) earned the most per listing, about 16% more than Higashikawa.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Asahikawa 13 km | 216 | ¥3,249,858 | ¥26,089 | 39% |
| Biei 14 km | 113 | ¥3,111,937 | ¥28,191 | 40% |
| Kamifurano 28 km | 46 | ¥5,076,883 | ¥37,344 | 42% |
| Nakafurano 35 km | 49 | ¥4,703,601 | ¥43,143 | 38% |
| Furano 43 km | 316 | ¥4,699,051 | ¥47,511 | 38% |
See all 25 Hokkaido Prefecture Airbnb markets
Markets elsewhere in Japan with a similar nightly rate and occupancy to Higashikawa:
FAQ
An active Higashikawa Airbnb grossed ¥4,374,716 on average in the 12 months to September 2026, according to AirROI's tracking of 38 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥616,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Higashikawa listings earn between ¥216,000 and ¥616,000 in a typical month, and the top tenth ¥907,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Higashikawa were booked on 43% of available nights over the past year. That compares with 42% for the Hokkaido Prefecture average. July is usually the busiest month.
The average booked night in Higashikawa cost ¥31,931 before fees. Half of listings charge between ¥21,300 and ¥38,700, so bedroom count and location move the price more than the average suggests.
In Higashikawa, 84% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Higashikawa Airbnb grossed ¥4,374,716 in the 12 months to September 2026, 15% above the Hokkaido Prefecture average of ¥3,789,147. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥2,839,716 a year (about ¥237,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥375,000 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging ¥897,000 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Higashikawa listing was open to book earned ¥15,000 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥29,500 or more.
Higashikawa stays were booked 55 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Higashikawa Airbnb stay lasted 3.1 nights over the past year. A listing took 32 reservations over the year on average.
Guests rate Higashikawa Airbnbs 4.89 out of 5 on average. Guests score cleanliness highest and value lowest.
Higashikawa Town Center, Daisetsuzan National Park and Shirogane Onsen draw the most short-term rental interest in Higashikawa. The neighborhood guide explains what brings guests to each.
AirROI counted 38 active Airbnb listings in Higashikawa as of September 2026. The closest tracked market is Asahikawa, 13 km away.
In Higashikawa, nearly three-quarters of listings add a cleaning fee, and the typical fee is about ¥10,983.
Method
Figures on this page cover 38 active Airbnb listings in Higashikawa from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.