Kyubi Spirit Lodge Niseko Entire home · 5 bedrooms Rated 4.25 - Revenue
- ¥28.1M
- Occupancy
- 36.5%
- Daily rate
- ¥252,184
Prices in
Airbnb market data · 202612 months to September 2026
Niseko, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Niseko brought in ¥4,806,219 over the 12 months through September 2026, about 27% more than the Hokkaido Prefecture average of ¥3,789,147.
The short answer
Niseko Airbnb Market at a Glance
Niseko earns on price rather than volume. Listings averaged ¥74,661 a night and were booked on 36% of available nights, against ¥33,600 and 42% for the Hokkaido Prefecture average.
Timing matters: in January, usually the best month, the average listing earns about 5.5 times as much as in September, usually the slowest.
With 210 active listings, Niseko is the seventh-largest of 25 Hokkaido Prefecture markets AirROI tracks. From a year earlier, average revenue fell 25% while the number of active listings grew 51%.
Browse the live Niseko Airbnb market
See Every Niseko Listing
Revenue
How Much Do Airbnb Hosts Make in Niseko?
Gross bookings per Niseko listing averaged ¥4,806,219 over the 12 months to September 2026 (Hokkaido Prefecture average: ¥3,789,147), before cleaning, platform and management costs and taxes.
In a typical year, the average Niseko listing brings in ¥1,770,000 in January, its best month, and ¥319,000 in September, its slowest. The three strongest months bring in 52% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥1,520,000+ a month, about 3.5 times the typical property.
- Strong performers (top 25%) earn ¥877,000 or more, roughly ¥450,000 a month above the median.
- Typical properties (median) earn about ¥431,000 a month.
- Entry-level properties (bottom 25%) earn ¥190,000 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 5.5 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average ¥1,990,000 ¥244,000
The dashed line is the average of the months shown, ¥726,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Niseko Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥243,863 | 17.1% | ¥71,858 | ¥8,129 | 31 days | 3 nights |
| Oct 2025 | ¥295,759 | 15.4% | ¥71,428 | ¥9,541 | 23 days | 2.7 nights |
| Nov 2025 | ¥580,872 | 34.3% | ¥73,631 | ¥19,362 | 68 days | 8.8 nights |
| Dec 2025 | ¥1,137,498 | 40.3% | ¥90,219 | ¥36,693 | 84 days | 6 nights |
| Jan 2026 | ¥1,542,631 | 58.3% | ¥100,776 | ¥49,762 | 91 days | 6 nights |
| Feb 2026 | ¥1,278,052 | 55.7% | ¥97,738 | ¥45,645 | 87 days | 5 nights |
| Mar 2026 | ¥638,725 | 30.6% | ¥80,083 | ¥20,604 | 56 days | 4 nights |
| Apr 2026 | ¥390,670 | 26.0% | ¥71,053 | ¥13,022 | 46 days | 4.6 nights |
| May 2026 | ¥577,726 | 27.0% | ¥65,101 | ¥18,636 | 20 days | 5 nights |
| Jun 2026 | ¥492,080 | 26.2% | ¥67,791 | ¥16,403 | 31 days | 4.7 nights |
| Jul 2026 | ¥492,493 | 29.1% | ¥67,249 | ¥15,887 | 28 days | 4.3 nights |
| Aug 2026 | ¥376,249 | 24.3% | ¥66,282 | ¥12,137 | 32 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Niseko address, run it through the Airbnb profit calculator.
Profit
Is an Airbnb in Niseko Profitable?
Yes, when it's run well. The average Niseko Airbnb took in ¥4,806,219 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥280,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥575,000 a month.
Cleaning it yourself keeps the ¥240,000 a year guests pay in cleaning fees, for about ¥300,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥242,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Niseko Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥4,566,219 | ¥9,288,000 |
| Cleaning fees guests pay5% of Niseko bookings | ¥240,000 | ¥488,000 |
| Gross bookings | ¥4,806,219 | ¥9,776,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 86% of Niseko listings on Simplified Pricing, 3% for the rest | −¥659,000 | −¥1,341,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥240,000 | −¥488,000 |
| Utilities and internetAbout 5% of bookings | −¥240,000 | −¥489,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥96,000 | −¥196,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥144,000 | −¥293,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥48,000 | −¥48,000 |
| Permit and registrationWhere one is required | −¥24,000 | −¥24,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −¥1,451,000 | −¥2,879,000 |
| Left for housing costs, then profit | ¥3,355,219about ¥280,000 a month | ¥6,897,000about ¥575,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Niseko Airbnb Profit
The estimate starts from Niseko's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Niseko home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Niseko's Top Earners Get There
- More nights booked. The busiest quarter of Niseko listings are booked on 46% or more of their nights, against 27% for the median listing. Ten more booked nights a year at the median rate of ¥56,400 adds about ¥564,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥94,400 a night or more, against a median of ¥56,400. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥457,000 a year.
- Open for the busy months. In a typical year, January brings the average listing about ¥1,770,000, against ¥319,000 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Niseko listings average 4.85 stars, and 35% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥815,000 a month, against ¥401,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Niseko?
Niseko listings were booked on 36% of the nights they were open over the past year, 6 percentage points below the Hokkaido Prefecture average (42%) and 13 points below the Japan average (49%). In a typical year, occupancy swings from 18% in October to 65% in January.
The busiest tenth of listings are booked about 5.4 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 67%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 46% or more, roughly three nights a week.
- Typical properties (median) fill about 27% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
January is usually the busiest month in Niseko, October the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 35% 71% 15%
Nightly rates
How Much Does an Airbnb Cost per Night in Niseko?
The average nightly rate in Niseko, known as ADR (average daily rate), was ¥74,661 over the past year, about 2.2 times the Hokkaido Prefecture average of ¥33,600 and about 2.6 times the Japan average of ¥28,800. In a typical year, rates peak in January at about ¥97,900 and bottom out in September and October at about ¥65,300.
Prices span a wide range: the top 10% charge about 4.6 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥155,000+ a night, about 2.7 times the median.
- Strong performers (top 25%) charge ¥94,400 or more, about ¥38,000 above the median.
- Typical properties (median) charge about ¥56,400 a night.
- Entry-level properties (bottom 25%) charge ¥33,700 or less, about 60% of the median.
January rates run 50% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average ¥101,000 ¥58,800
The dashed line is the average of the months shown, ¥76,600.
What Is the RevPAR for Airbnb in Niseko?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Niseko it averaged ¥27,400 over the past year, from about ¥10,600 in a typical September to about ¥57,000 in a typical January.
Per open night, by tier:
- Best-in-class properties (top 10%) earn ¥58,600+ per open night, about 2.7 times the median.
- Strong performers (top 25%) earn ¥35,400 or more, about ¥14,000 a night above the median.
- Typical properties (median) earn about ¥21,600 per open night.
- Entry-level properties (bottom 25%) earn ¥11,200 or less, about half of the median.
January RevPAR is about 5.4 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average ¥65,000 ¥8,130
The dashed line is the average of the months shown, ¥24,000. The 12-month RevPAR of ¥27,400 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Niseko
Niseko has one high season, December through March, which makes it a highly seasonal market. Business is slowest from April to November. Winter pays better here: a listing earns about 3.6 times as much a month in December through February as in June through August.
Average revenue by month in Niseko
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ¥1,770,000 ¥319,000
The dashed line is the average of the 12 calendar months, ¥726,000.
Revenue by month in Niseko in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | ¥1,770,000 |
| February | High season | ¥1,550,000 |
| March | High season | ¥799,000 |
| April | Low season | ¥428,000 |
| May | Low season | ¥442,000 |
| June | Low season | ¥412,000 |
| July | Low season | ¥426,000 |
| August | Low season | ¥434,000 |
| September | Low season | ¥319,000 |
| October | Low season | ¥335,000 |
| November | Low season | ¥552,000 |
| December | High season | ¥1,250,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonDecember–March | ¥1,340,000 | 52% | ¥91,167 |
| Low seasonApril–November | ¥419,000 | 26% | ¥69,363 |
How Far in Advance Do Guests Book Airbnb in Niseko?
Guests book Niseko stays 63 days ahead on average (about two months), so guests here plan well ahead. December stays are booked furthest out, about 87 days ahead, and May stays closest to arrival, about 20 days. A typical December booking is made in mid-September.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 49 days 91 days 20 days
The 12-month figure of 63 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Niseko
97% of the 210 active listings in Niseko display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Niseko.
Neighborhoods
Best Neighborhoods for Airbnb in Niseko
AirROI's area guide picks seven Niseko neighborhoods that draw short-term rental guests, led by Hirafu, Annupuri and Niseko Village. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Hirafu | The most famous area in Niseko, known for its prime access to ski slopes and vibrant nightlife. It attracts both winter sports enthusiasts and summer visitors for hiking and golf. | Niseko Mountain Resort Grand Hirafu, Hirafu Village restaurants, Annupuri Ski Area, Niseko Four Seasons, Niseko Village, Hanazono Ski Resort |
| Annupuri | A quieter alternative to Hirafu, Annupuri offers a more relaxed ski experience and is family-friendly, appealing to those who seek tranquility in nature while still being close to skiing. | Annupuri Ski Area, Annupuri Onsen, Niseko Nature Park, Local hot springs, Mt. Annupuri hiking trails, Shiribetsu River |
| Niseko Village | A premium destination with luxury accommodations and direct access to ski areas, ideal for travelers seeking high-end experiences and amenities amidst beautiful scenery. | Niseko Village Ski Resort, The Green Leaf Niseko Village, Niseko Golf Course, Niseko Village Winter Activities, Local dining options, Ski-in/ski-out convenience |
| Moiwa | Known for its less crowded slopes and beautiful winter scenery, Moiwa is perfect for families and those who prefer a quieter skiing experience that is still close to the main Niseko areas. | Moiwa Ski Resort, Scenic views of Mt. Yotei, Local onsen, Winter hiking trails, Family-friendly slopes, Restaurants with local cuisine |
| Hanazono | Emerging as a new favorite for its high quality of snow and additional summer activities. It's perfect for those who enjoy quieter slopes and beautiful parks. | Hanazono Ski Resort, Mountain biking in summer, Snowshoeing trails, Local dining options, Nature parks, Events and festivals |
| Shiribeshi | The broader Shiribeshi region encompasses several smaller resorts and access to stunning natural landscapes, appealing to both tourists looking for adventure and tranquility. | Niseko's backcountry skiing, Scenic mountain views, Local cultural experiences, Hot springs, Nature walks, Seasonal festivals |
| Iwanai | A lesser-known area that offers beautiful coastlines and unique cultural experiences, Iwanai is ideal for travelers looking to explore beyond the usual Niseko tourist spots. | Iwanai Beach, Local seafood markets, Historical sites, Cultural festivals, Coastal hiking trails, Scenic viewpoints |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Niseko Airbnb Listings by Type and Size
Entire homes make up 74% of listings in Niseko, but private rooms are a real segment: more than one listing in five (22%) rents out a single room. Houses are the most common property type at 71%, about 4.4 times the share of hotels, guesthouses and B&Bs (16%).
Mostly entire homes, with a private-room segment
Niseko Airbnb listings by room type
- Entire home 74%
- Private room 22%
- Shared room 3%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 74.3% | 156 |
| Private room | 22.4% | 47 |
| Shared room | 3.3% | 7 |
Listings by property type
Niseko Airbnb listings by property type
- House 71%
- Hotel/Boutique 16%
- Cabin/Outdoor 7%
- Apartment/Condo 5%
- Unique stay 1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 71.0% | 149 |
| Hotel/Boutique | 16.2% | 34 |
| Cabin/Outdoor | 6.7% | 14 |
| Apartment/Condo | 4.8% | 10 |
| Unique stay | 1.4% | 3 |
How Many Bedrooms Do Airbnb Listings in Niseko Have?
Most Niseko homes are built for groups: 60% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (41%). Shares are of the 155 entire homes that give a bedroom count; rented rooms are left out.
Niseko entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
13%
27%
41%
10%
8%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 12.9% | 20 |
| 2 bedrooms | 27.1% | 42 |
| 3 bedrooms | 41.3% | 64 |
| 4 bedrooms | 10.3% | 16 |
| 5+ bedrooms | 8.4% | 13 |
What Each Home Size Earns in Niseko
A typical one-bedroom home in Niseko earned ¥2,380,000 over the past year, against ¥9,500,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 20 | ¥2,380,000 | ¥3,080,000 | ¥32,738 | 44% |
| 2 bedrooms | 42 | ¥2,820,000 | ¥3,750,000 | ¥58,061 | 34% |
| 3 bedrooms | 64 | ¥4,970,000 | ¥6,270,000 | ¥93,310 | 35% |
| 4 bedrooms | 16 | ¥6,830,000 | ¥9,310,000 | ¥124,275 | 37% |
| 5+ bedrooms | 13 | ¥9,500,000 | ¥11,900,000 | ¥226,241 | 31% |
How Many Guests Do Airbnbs in Niseko Sleep?
Niseko is a group-trip market: 40% of listings sleep eight or more guests, about 1.8 times the share of the next most common size, six guests (23%). Shares are of the 173 listings with a guest capacity on file (82% of the market).
Niseko listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
9%
3%
14%
6%
23%
3%
40%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 9.2% | 16 |
| 3 guests | 3.5% | 6 |
| 4 guests | 14.5% | 25 |
| 5 guests | 6.4% | 11 |
| 6 guests | 22.5% | 39 |
| 7 guests | 3.5% | 6 |
| 8+ guests | 40.5% | 70 |
How Niseko Airbnb Listings Are Set Up
Niseko hosts set up an average of 5.1 beds per listing, roughly two for every bedroom. Only 46% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 17
- Beds per listing
- 5.1
- Show exact location
- 46%
What Amenities Do Airbnb Listings in Niseko Offer?
Washers are close to standard in Niseko: 97% of listings have one, and 92% offer free parking on site. Only 41% of listings have air conditioning.
Share of Niseko listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Niseko
Listings in Niseko with a hot tub earned about 80% more a year, on average, than those without: ¥7,640,000 against ¥4,260,000. The gap is smaller for a sound system (about 60% more) and air conditioning (about 55% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Niseko listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Hot tub | 16% | ¥7,640,000 | ¥4,260,000 | +79% |
| Sound system | 14% | ¥7,050,000 | ¥4,450,000 | +58% |
| Air conditioning | 41% | ¥6,120,000 | ¥3,890,000 | +57% |
| Self check-in | 50% | ¥5,880,000 | ¥3,750,000 | +57% |
| Indoor fireplace | 18% | ¥6,670,000 | ¥4,400,000 | +52% |
| Patio or balcony | 28% | ¥6,210,000 | ¥4,270,000 | +46% |
| Keypad | 21% | ¥6,160,000 | ¥4,440,000 | +39% |
| Pets allowed | 23% | ¥6,110,000 | ¥4,420,000 | +38% |
| Outdoor furniture | 11% | ¥6,260,000 | ¥4,630,000 | +35% |
| Outdoor dining area | 10% | ¥6,020,000 | ¥4,660,000 | +29% |
Guests
Who Books Airbnbs in Niseko?
Niseko runs on foreign visitors: 96% of guests who left reviews live outside Japan. The United States leads with 35% of reviewers, ahead of Australia at 10%. Guests speak a mix of languages: English leads at 48%, followed by Chinese and Spanish.
96% of Niseko guests come from abroad
Where guests who left reviews live
- International 96%
- Domestic 4%
Where Niseko guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| New York | 3.0% |
| London | 2.5% |
| Salt Lake City | 2.1% |
| Denver | 1.9% |
| Toronto | 1.6% |
Where Niseko guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 34.8% |
| Australia | 9.7% |
| Canada | 6.6% |
| Singapore | 6.2% |
| Hong Kong | 5.8% |
Languages spoken by Niseko guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 48.5% |
| Chinese | 13.8% |
| Spanish | 8.2% |
| French | 8.0% |
| Japanese | 4.9% |
What Are Airbnb Guest Ratings in Niseko?
Niseko Airbnbs average 4.85 stars, and 35% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.72, against 4.87 for host communication and check-in.
Communication and check-in score highest in Niseko; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.85 |
| Communication | 4.87 |
| Location | 4.78 |
| Check-in | 4.87 |
| Value | 4.72 |
Booking patterns
How Guests Book in Niseko: Stays, Rules and Fees
Nearly all Niseko listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 38% of listings; blocked nights include any the host closes off.
Days a year Niseko listings are open to guests
Share of listings by days a year
- 271-366 days 75%
- 181-270 days 22%
- 91-180 days 2%
- 31-90 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 74.8% | 157 |
| 181-270 days | 22.4% | 47 |
| 91-180 days | 1.9% | 4 |
| 31-90 days | 1.0% | 2 |
Days a year Niseko listings are booked or blocked
Share of listings by days a year
- 271-366 days <1%
- 181-270 days 2%
- 91-180 days 25%
- 31-90 days 38%
- 1-30 days 34%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.0% | 2 |
| 181-270 days | 1.9% | 4 |
| 91-180 days | 25.2% | 53 |
| 31-90 days | 37.6% | 79 |
| 1-30 days | 34.3% | 72 |
What Is the Average Length of Stay for Airbnb in Niseko?
The average Niseko booking lasts 5.1 nights, longest in November and shortest in September. Listings took about 11 bookings each over the year, some 2,370 in all. About eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Niseko
Average nights per booking, by month of stay
Average 4.9 nights 12.4 nights 2.9 nights
Two-year average by calendar month.
Niseko Airbnb Minimum Stay Requirements
About seven in ten listings in Niseko accept stays of one or two nights.
Minimum stay set by Niseko listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Niseko?
Firm is the most common cancellation policy in Niseko, used by 43% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly all listings use Firm or stricter terms, against 4% on Flexible or Moderate.
Cancellation policies of Niseko listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Niseko?
Nearly two-thirds of Niseko listings charge a cleaning fee. The typical fee is ¥16,632, and some higher fees lift the average to ¥26,799. Spread over the average stay of 5.1 nights, that adds roughly ¥3,270 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
- Median cleaning fee
- ¥16,632
- Average cleaning fee
- ¥26,799
- Listings charging a fee
- 64.8%
- Share of gross revenue
- 5.0%
Top earners
Top-Earning Airbnbs and Hosts in Niseko
The top-grossing Airbnb in Niseko, a five-bedroom home, took in ¥28,100,000 over the past year, about 5.9 times the city's average of ¥4,810,000. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.
Kyubi Spirit Lodge Niseko Entire home · 5 bedrooms Rated 4.25 
Yukihyo by H2 Life Entire home · 5 bedrooms Rated 4.83 - Revenue
- ¥26.7M
- Occupancy
- 35.9%
- Daily rate
- ¥211,371
Hiroki, an Annex villa where you can enjoy the four seasons Entire home · 4 bedrooms Rated 5.00 - Revenue
- ¥24.4M
- Occupancy
- 53.4%
- Daily rate
- ¥154,841
Ideal for multiple groups - Wonder lodge Niseko Entire home · 6 bedrooms Rated 4.58 - Revenue
- ¥21.6M
- Occupancy
- 43.2%
- Daily rate
- ¥128,712
Chalet Tacito 300m from Annupuri Gondola Entire home · 5 bedrooms Rated 5.00 - Revenue
- ¥20.7M
- Occupancy
- 22.4%
- Daily rate
- ¥443,224
Outdoor bath 2 minute to slopes - AC Entire home · 3 bedrooms Rated 4.94 - Revenue
- ¥20.3M
- Occupancy
- 53.8%
- Daily rate
- ¥86,271
Who Are the Top Airbnb Hosts in Niseko?
H-Two is the top-grossing host in Niseko, with ¥68.1 million in bookings across 6 listings over the past year. Together, the ten top-grossing hosts run 28% of the market's 210 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| H-Two | 6 | ¥68,102,816 | ¥11,350,469 | 4.86/5 | |
| Joel | 8 | ¥49,951,030 | ¥6,243,879 | 4.98/5 | |
| Robert | 4 | ¥45,843,204 | ¥11,460,801 | 4.96/5 | |
| 4 | Paul Kaye | 7 | ¥44,258,601 | ¥6,322,657 | 4.88/5 |
| 5 | Your Niseko Home | 3 | ¥42,348,729 | ¥14,116,243 | 4.94/5 |
| 6 | Digital Nomad Work | 11 | ¥41,908,918 | ¥3,809,902 | 5.00/5 |
| 7 | Niseko Home Services | 7 | ¥40,361,188 | ¥5,765,884 | 4.93/5 |
| 8 | Dylan | 5 | ¥39,204,940 | ¥7,840,988 | 4.82/5 |
| 9 | Hayato | 3 | ¥39,203,371 | ¥13,067,790 | 4.84/5 |
| 10 | Orchid Group | 5 | ¥33,914,977 | ¥6,782,995 | 5.00/5 |
Who Are the Airbnb Hosts in Niseko?
Fewer than 1% of Niseko listings are classed as professionally managed, though 33% of listings have a co-host. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 86% of listings.
- Superhosts
- 62.9%
- Professional management
- 0.0%
- Cohosted listings
- 32.9%
- Instant Book enabled
- 52.9%
- Simplified Pricing
- 85.7%
Nearby markets
Niseko vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 61 km, Rusutsu (21 km away, 37 listings) earned the most per listing, about 52% more than Niseko. Chuo Ward was the busiest, booked on 48% of nights against 36% in Niseko.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Rankoshi 5 km | 36 | ¥3,681,038 | ¥58,837 | 38% |
| Kutchan 6 km | 370 | ¥5,804,461 | ¥68,005 | 38% |
| Rusutsu 21 km | 37 | ¥7,296,646 | ¥76,392 | 36% |
| Kimobetsu 23 km | 31 | ¥3,076,632 | ¥41,058 | 34% |
| Toyako 28 km | 94 | ¥4,779,073 | ¥37,570 | 43% |
| Otaru 49 km | 344 | ¥2,944,517 | ¥26,301 | 38% |
| Chuo Ward 61 km | 39 | ¥4,698,423 | ¥32,696 | 48% |
| Shiraoi 61 km | 51 | ¥3,654,050 | ¥27,151 | 43% |
Other Airbnb Markets in Hokkaido Prefecture
- Sapporo Airbnb data 2,304 listings
- Furano Airbnb data 316 listings
- Hakodate Airbnb data 221 listings
- Asahikawa Airbnb data 216 listings
- Biei Airbnb data 113 listings
- Chitose Airbnb data 61 listings
- Kushiro Airbnb data 49 listings
- Nakafurano Airbnb data 49 listings
See all 25 Hokkaido Prefecture Airbnb markets
Markets Similar to Niseko
Markets elsewhere in Japan with a similar nightly rate and occupancy to Niseko:
- Hakuba Airbnb data Japan · ¥71,360/night · 40.0%
- Karuizawa Airbnb data Japan · ¥63,674/night · 37.7%
FAQ
Niseko Airbnb FAQ
How much do Airbnb hosts make in Niseko?
An active Niseko Airbnb grossed ¥4,806,219 on average in the 12 months to September 2026, according to AirROI's tracking of 210 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥877,000 or more in a typical month.
How much can I make on Airbnb in Niseko?
It depends most on the home's size, location and how it's run. The middle half of Niseko listings earn between ¥190,000 and ¥877,000 in a typical month, and the top tenth ¥1,520,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Niseko?
Listings in Niseko were booked on 36% of available nights over the past year. That compares with 42% for the Hokkaido Prefecture average. January is usually the busiest month.
How much does an Airbnb cost per night in Niseko?
The average booked night in Niseko cost ¥74,661 before fees. Half of listings charge between ¥33,700 and ¥94,400, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Niseko?
In Niseko, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Niseko?
Yes, when it's run well. The average Niseko Airbnb grossed ¥4,806,219 in the 12 months to September 2026, 27% above the Hokkaido Prefecture average of ¥3,789,147. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥3,355,219 a year (about ¥280,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥575,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Niseko?
January usually pays best, averaging ¥1,770,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Niseko?
Each night a Niseko listing was open to book earned ¥27,400 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥58,600 or more.
How far in advance do guests book Airbnbs in Niseko?
Niseko stays were booked 63 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Niseko?
The average Niseko Airbnb stay lasted 5.1 nights over the past year. A listing took 11 reservations over the year on average.
How are Airbnbs in Niseko rated?
Guests rate Niseko Airbnbs 4.85 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in Niseko?
Hirafu, Annupuri and Niseko Village draw the most short-term rental interest in Niseko. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Niseko?
AirROI counted 210 active Airbnb listings in Niseko as of September 2026. The closest tracked market is Rankoshi, 5 km away.
How much are Airbnb cleaning fees in Niseko?
In Niseko, nearly two-thirds of listings add a cleaning fee. The median fee is ¥16,632, and some higher fees lift the average to ¥26,799.
Method
About This Data
Figures on this page cover 210 active Airbnb listings in Niseko from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.