Sapporo Bokyo|Award-Winning 192㎡ Home|4BR|7 Guests Entire home · 4 bedrooms Rated 4.95 - Revenue
- ¥26.9M
- Occupancy
- 77.5%
- Daily rate
- ¥125,719
Airbnb market data · 202612 months to September 2026
The average Airbnb in Sapporo brought in ¥3,543,164 over the 12 months through September 2026, about 6% less than the Hokkaido Prefecture average of ¥3,789,147.
The short answer
Sapporo is cheaper but busier than the Hokkaido Prefecture average. Listings averaged ¥24,904 a night and were booked on 45% of available nights, against ¥33,600 and 42% for the Hokkaido Prefecture average.
Timing matters: in February, usually the best month, the average listing earns about three times as much as in April, usually the slowest.
With 2,304 active listings, Sapporo is the largest of 25 Hokkaido Prefecture markets AirROI tracks. From a year earlier, average revenue fell 12% while the number of active listings grew 75%.
Browse the live Sapporo Airbnb market
See Every Sapporo Listing
Revenue
Gross bookings per Sapporo listing averaged ¥3,543,164 over the 12 months to September 2026 (Hokkaido Prefecture average: ¥3,789,147), before cleaning, platform and management costs and taxes.
In a typical year, the average Sapporo listing brings in ¥627,000 in February, its best month, and ¥204,000 in April, its slowest. The three strongest months bring in 36% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earns about three times what April does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥378,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
February 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥308,403 | 45.7% | ¥23,888 | ¥10,280 | 46 days | 3.3 nights |
| Oct 2025 | ¥291,108 | 40.0% | ¥23,775 | ¥9,391 | 47 days | 3.5 nights |
| Nov 2025 | ¥281,857 | 37.9% | ¥24,066 | ¥9,395 | 49 days | 3.2 nights |
| Dec 2025 | ¥477,712 | 54.3% | ¥26,713 | ¥15,410 | 50 days | 4.4 nights |
| Jan 2026 | ¥444,136 | 52.4% | ¥26,990 | ¥14,327 | 47 days | 4.4 nights |
| Feb 2026 | ¥544,735 | 61.7% | ¥30,513 | ¥19,455 | 58 days | 3.9 nights |
| Mar 2026 | ¥352,677 | 42.8% | ¥25,339 | ¥11,377 | 45 days | 3.4 nights |
| Apr 2026 | ¥203,655 | 29.8% | ¥23,518 | ¥6,788 | 40 days | 4.1 nights |
| May 2026 | ¥261,418 | 35.8% | ¥24,285 | ¥8,433 | 41 days | 3.5 nights |
| Jun 2026 | ¥319,568 | 44.8% | ¥23,644 | ¥10,652 | 37 days | 4.3 nights |
| Jul 2026 | ¥505,726 | 53.2% | ¥28,030 | ¥16,314 | 47 days | 4.4 nights |
| Aug 2026 | ¥407,923 | 47.1% | ¥27,983 | ¥13,159 | 56 days | 3.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Sapporo address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Sapporo Airbnb took in ¥3,543,164 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥193,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥352,000 a month.
Cleaning it yourself keeps the ¥293,000 a year guests pay in cleaning fees, for about ¥218,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥166,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥3,250,164 | ¥5,855,000 |
| Cleaning fees guests pay8% of Sapporo bookings | ¥293,000 | ¥528,000 |
| Gross bookings | ¥3,543,164 | ¥6,383,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Sapporo listings on Simplified Pricing, 3% for the rest | −¥524,000 | −¥943,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥293,000 | −¥528,000 |
| Utilities and internetAbout 5% of bookings | −¥177,000 | −¥319,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥71,000 | −¥128,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥106,000 | −¥191,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥35,000 | −¥35,000 |
| Permit and registrationWhere one is required | −¥18,000 | −¥18,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥1,224,000 | −¥2,162,000 |
| Left for housing costs, then profit | ¥2,319,164about ¥193,000 a month | ¥4,221,000about ¥352,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Sapporo's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sapporo home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥532,000 a month, against ¥295,000 for the average one.
Occupancy
Sapporo listings were booked on 45% of the nights they were open over the past year, 3 percentage points above the Hokkaido Prefecture average (42%) and 4 points below the Japan average (49%). In a typical year, occupancy swings from 32% in April to 68% in February.
The busiest tenth of listings are booked about 3.2 times as often as the bottom quarter.
February is usually the busiest month in Sapporo, April the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 45% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Sapporo, known as ADR (average daily rate), was ¥24,904 over the past year, about 26% below the Hokkaido Prefecture average of ¥33,600 and about 14% below the Japan average of ¥28,800. In a typical year, rates peak in February at about ¥29,400 and bottom out in October and November at about ¥20,300.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
February rates run 45% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥24,300.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sapporo it averaged ¥12,000 over the past year, from about ¥6,800 in a typical April to about ¥22,400 in a typical February.
Per open night, by tier:
February RevPAR is about 3.3 times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥12,500.
Seasonality
Sapporo has two high seasons, July–August and December–February, which makes it a moderately seasonal market. Business is slowest from April to June and slows again from September to November.
Average revenue by month in Sapporo
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥378,000.
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | ¥502,000 |
| February | High season | ¥627,000 |
| March | Shoulder season | ¥359,000 |
| April | Low season | ¥204,000 |
| May | Low season | ¥258,000 |
| June | Low season | ¥327,000 |
| July | High season | ¥497,000 |
| August | High season | ¥465,000 |
| September | Low season | ¥294,000 |
| October | Low season | ¥256,000 |
| November | Low season | ¥252,000 |
| December | High season | ¥494,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–August, December–February | ¥517,000 | 59% | ¥27,123 |
| Shoulder seasonMarch | ¥359,000 | 47% | ¥23,652 |
| Low seasonApril–June, September–November | ¥265,000 | 41% | ¥22,051 |
Guests book Sapporo stays 46 days ahead on average (about seven weeks). February stays are booked furthest out, about 57 days ahead, and June stays closest to arrival, about 39 days. A typical February booking is made in mid-December.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
71% of the 2,304 active listings in Sapporo display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sapporo.
Neighborhoods
AirROI's area guide picks eight Sapporo neighborhoods that draw short-term rental guests, led by Susukino, Odori Park and Sapporo Station. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Susukino | The vibrant entertainment district of Sapporo, known for its nightlife, dining, and entertainment options. It attracts both tourists and locals looking for a lively atmosphere with numerous bars, restaurants, and shops. | Susukino Ice World, Ramen Yokocho, Odori Park, Nakajima Park, Sapporo City Jozankei Observatory |
| Odori Park | A central park in Sapporo that serves as a venue for various festivals and events throughout the year. It offers a scenic and relaxing environment, making it popular among tourists and locals alike. | Sapporo Snow Festival, Sapporo TV Tower, Odori Park's fountains, Summer Beer Garden, Sapporo Clock Tower |
| Sapporo Station | The main transportation hub of Sapporo, featuring shopping, dining, and easy access to public transport. It is a preferred location for business travelers and tourists wanting to explore Hokkaido. | Sapporo Station Shopping Arcade, Daimaru Sapporo, JR Tower Observation Deck, Hokkaido University, Mitsui Outlet Park Sapporo |
| Nakajima Park | A beautiful park area located near the city center, popular for its nature trails and outdoor activities. It attracts visitors for relaxation and recreational activities. | Nakajima Park Pond, Hokkaido Museum of Literature, Sapporo Concert Hall Kitara, Yosakoi Soran Festival, Cultural events |
| Maruyama | A residential area with a mix of local culture and attractions. Close to Maruyama Zoo and the famous Maruyama Park, ideal for families and nature enthusiasts. | Maruyama Zoo, Hokkaido Jingu Shrine, Maruyama Park, Natural History Museum, Shopping at Maruyama Shopping Village |
| Moerenuma Park | A large park known for its unique landscape design by Isamu Noguchi. It attracts nature lovers and those interested in art and architecture. | Moerenuma Park Art Museum, Sea Fountain, Glass Pyramid, Playgrounds, Scenic walking paths |
| Tanukikoji Shopping Street | A covered shopping arcade that offers a glimpse into local culture and shopping. It's popular among tourists looking for unique souvenirs and local delicacies. | Various local shops, Street food stalls, Souvenirs, Cafes, Clothing boutiques |
| Kita-Juni-Jo | A quieter residential area that still offers great access to the shopping and entertainment hubs of Sapporo. It provides a more local living experience while being close to main attractions. | Local restaurants, Easy transit access, Nearby parks, Cultural sites, Shopping opportunities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 87% of listings in Sapporo, but private rooms are a real segment: about one listing in eight (12%) rents out a single room. Apartments and condos account for 83% of the stock; houses come next at 13%.
Mostly entire homes, with a private-room segment
Sapporo Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 86.5% | 1,994 |
| Private room | 12.2% | 281 |
| Shared room | 0.8% | 18 |
| Hotel room | 0.5% | 11 |
Apartments dominate the property mix
Sapporo Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 82.8% | 1,908 |
| House | 13.0% | 300 |
| Hotel/Boutique | 3.9% | 89 |
| Cabin/Outdoor | 0.2% | 5 |
| Unique stay | 0.0% | 1 |
| Others | 0.0% | 1 |
One-bedroom homes are the most common size in Sapporo (53% of entire homes), followed by two-bedroom homes (25%). Shares are of the 1,230 entire homes that give a bedroom count; rented rooms are left out.
Sapporo entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.1% | 14 |
| 1 bedroom | 53.5% | 655 |
| 2 bedrooms | 24.6% | 301 |
| 3 bedrooms | 10.6% | 130 |
| 4 bedrooms | 6.9% | 84 |
| 5+ bedrooms | 3.3% | 41 |
A typical studio in Sapporo earned ¥2,740,000 over the past year, against ¥8,030,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 14 | ¥2,740,000 | ¥3,220,000 | ¥22,153 | 45% |
| 1 bedroom | 655 | ¥2,020,000 | ¥2,540,000 | ¥19,138 | 44% |
| 2 bedrooms | 301 | ¥4,340,000 | ¥4,600,000 | ¥30,467 | 47% |
| 3 bedrooms | 130 | ¥5,200,000 | ¥6,270,000 | ¥40,693 | 48% |
| 4 bedrooms | 84 | ¥8,580,000 | ¥9,440,000 | ¥51,318 | 55% |
| 5+ bedrooms | 41 | ¥8,030,000 | ¥8,830,000 | ¥58,246 | 50% |
The most common capacity in Sapporo is eight or more guests (23% of listings), and 44% of listings sleep six or more. Shares are of the 1,440 listings with a guest capacity on file (62% of the market).
Sapporo listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 1.3% | 19 |
| 2 guests | 14.5% | 209 |
| 3 guests | 15.8% | 227 |
| 4 guests | 16.6% | 238 |
| 5 guests | 8.1% | 117 |
| 6 guests | 16.3% | 235 |
| 7 guests | 4.0% | 58 |
| 8+ guests | 23.3% | 335 |
Sapporo hosts set up an average of 3.9 beds per listing, roughly two for every bedroom. 58% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Sapporo: 93% of listings have one.
Share of Sapporo listings with each common amenity
Listings in Sapporo with a children's playroom earned about 2.5 times as much a year, on average, as those without: ¥8,670,000 against ¥3,520,000. The gap is smaller for a waterfront setting (about twice as much) and an outdoor playground (about 75% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Sapporo listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Children's playroom | 0.5% | ¥8,670,000 | ¥3,520,000 | +147% |
| Waterfront | 0.5% | ¥6,790,000 | ¥3,530,000 | +93% |
| Outdoor playground | 0.5% | ¥6,200,000 | ¥3,530,000 | +76% |
| Free parking on premises | 28% | ¥4,840,000 | ¥3,040,000 | +59% |
| River view | 2% | ¥5,490,000 | ¥3,510,000 | +56% |
| Outdoor furniture | 1% | ¥4,760,000 | ¥3,530,000 | +35% |
| Keypad | 23% | ¥4,400,000 | ¥3,290,000 | +34% |
| Hot tub | 7% | ¥4,600,000 | ¥3,470,000 | +33% |
| Garden view | 1% | ¥4,660,000 | ¥3,530,000 | +32% |
| Movie theater | 2% | ¥4,590,000 | ¥3,520,000 | +31% |
Guests
Sapporo runs on foreign visitors: 86% of guests who left reviews live outside Japan. South Korea and the United States send the most guests from abroad, with 13% of reviewers each. Guests speak a mix of languages: English leads at 43%, followed by Chinese and Japanese.
86% of Sapporo guests come from abroad
Where guests who left reviews live
Where Sapporo guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Seoul | 6.1% |
| Taipei | 2.9% |
| Kuala Lumpur | 2.0% |
| New York | 1.7% |
| Bangkok | 1.5% |
Where Sapporo guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Japan | 13.7% |
| South Korea | 13.3% |
| United States | 13.3% |
| Singapore | 7.1% |
| Taiwan | 7.1% |
Languages spoken by Sapporo guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 42.9% |
| Chinese | 14.7% |
| Japanese | 12.2% |
| Korean | 7.4% |
| French | 4.6% |
Sapporo Airbnbs average 4.76 stars, and 28% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.69. Listings here carry long review histories, about 112 reviews each on average.
Communication scores highest in Sapporo; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.76 |
| Communication | 4.84 |
| Location | 4.69 |
| Check-in | 4.81 |
| Value | 4.71 |
Booking patterns
More than three-quarters of Sapporo listings are open to guests more than 180 days a year, but only 25% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 46% of listings; blocked nights include any the host closes off.
Days a year Sapporo listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 30.1% | 694 |
| 181-270 days | 46.1% | 1,062 |
| 91-180 days | 18.9% | 436 |
| 31-90 days | 4.5% | 104 |
| 1-30 days | 0.3% | 8 |
Days a year Sapporo listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.4% | 124 |
| 181-270 days | 20.1% | 462 |
| 91-180 days | 46.3% | 1,067 |
| 31-90 days | 23.9% | 550 |
| 1-30 days | 4.4% | 101 |
The average Sapporo booking lasts 4.1 nights, longest in January and shortest in November. Listings took about 30 bookings each over the year, some 68,400 in all. More than two-thirds of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Sapporo
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Sapporo accept stays of one or two nights.
Minimum stay set by Sapporo listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Sapporo, used by 41% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 31% on Flexible or Moderate.
Cancellation policies of Sapporo listings, from most to least flexible
Share of listings by the policy they use
About nine in ten Sapporo listings charge a cleaning fee. The typical fee is about ¥8,002. Spread over the average stay of 4.1 nights, that adds roughly ¥1,955 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Sapporo, a four-bedroom home, took in ¥26,900,000 over the past year, about 7.6 times the city's average of ¥3,540,000.
Sapporo Bokyo|Award-Winning 192㎡ Home|4BR|7 Guests Entire home · 4 bedrooms Rated 4.95
Sapporo 243㎡|Niseko-like Snow View|Sauna|12 Guests Entire home · 3 bedrooms Rated 4.96
【ラボイン】Multi-Gen Private Entertainment Villa Entire home · 4 bedrooms Rated 4.96
THE CITYSCAPE【Walk to Sapporo Biergarten / 116㎡】 Entire home · 4 bedrooms Rated 4.91
THE OBSIDIAN【New building / 140㎡】 Entire home · 6 bedrooms Rated 4.91
Max 13|6BR|147㎡|5 min to Hosui Susukino|Parking Entire home · 6 bedrooms Rated 4.79 BreakOut is the top-grossing host in Sapporo, with ¥871.5 million in bookings across 155 listings over the past year. Together, the ten top-grossing hosts run 21% of the market's 2,304 listings. Per listing, a smaller operator earns more: House Hotel grossed ¥10.9 million per listing, 93% more than BreakOut's ¥5.62 million.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| BreakOut | 155 | ¥871,461,007 | ¥5,622,329 | 4.75/5 | |
| 石動 | 61 | ¥192,787,081 | ¥3,160,444 | 4.96/5 | |
| Air Global Agency | 37 | ¥179,795,181 | ¥4,859,329 | 4.79/5 | |
| 4 | Miki | 18 | ¥171,023,295 | ¥9,501,294 | 4.92/5 |
| 5 | Compass Stay | 83 | ¥148,247,303 | ¥1,786,112 | 4.73/5 |
| 6 | Yongi | 19 | ¥142,250,474 | ¥7,486,867 | 4.97/5 |
| 7 | House Hotel | 13 | ¥141,198,413 | ¥10,861,416 | 4.89/5 |
| 8 | Maito Nakamura | 53 | ¥115,616,766 | ¥2,181,448 | 4.78/5 |
| 9 | Rika T | 17 | ¥113,373,153 | ¥6,669,009 | 4.87/5 |
| 10 | Blue | 19 | ¥103,141,090 | ¥5,428,478 | 4.85/5 |
Fewer than 1% of Sapporo listings are classed as professionally managed, though 40% of listings have a co-host. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Three-quarters of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
13 management companies run five or more active Airbnb listings in Sapporo, and companies run 25% of its 2,304 active listings. BreakOut is the largest, with 155 listings and an average guest rating of 4.74; the next largest are Compass Stay, J1 Stay, CHILLandSTAY and BoBos Villa. Among the five largest, BoBos Villa's homes rate highest, at 4.81.
The five largest run 16% of Sapporo's listings
Share of Sapporo's 2,304 active Airbnb listings each company runs as host or co-host
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Hokkaido Prefecture, with a profile of each.
Nearby markets
Of the eight nearby markets in the table, all within 61 km, Rusutsu (50 km away, 37 listings) earned the most per listing, about twice as much as Sapporo. Chuo Ward was the busiest, booked on 48% of nights against 45% in Sapporo.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Chuo Ward 1 km | 39 | ¥4,698,423 | ¥32,696 | 48% |
| Otaru 31 km | 344 | ¥2,944,517 | ¥26,301 | 38% |
| Chitose 35 km | 61 | ¥2,693,466 | ¥24,225 | 39% |
| Kimobetsu 44 km | 31 | ¥3,076,632 | ¥41,058 | 34% |
| Rusutsu 50 km | 37 | ¥7,296,646 | ¥76,392 | 36% |
| Kutchan 55 km | 370 | ¥5,804,461 | ¥68,005 | 38% |
| Shiraoi 61 km | 51 | ¥3,654,050 | ¥27,151 | 43% |
| Niseko 61 km | 210 | ¥4,806,218 | ¥74,661 | 36% |
See all 25 Hokkaido Prefecture Airbnb markets
Markets elsewhere in Japan with a similar nightly rate and occupancy to Sapporo:
FAQ
An active Sapporo Airbnb grossed ¥3,543,164 on average in the 12 months to September 2026, according to AirROI's tracking of 2,304 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥477,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Sapporo listings earn between ¥140,000 and ¥477,000 in a typical month, and the top tenth ¥781,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Sapporo were booked on 45% of available nights over the past year. That compares with 42% for the Hokkaido Prefecture average. February is usually the busiest month.
The average booked night in Sapporo cost ¥24,904 before fees. Half of listings charge between ¥13,700 and ¥31,300, so bedroom count and location move the price more than the average suggests.
In Sapporo, 71% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Sapporo Airbnb grossed ¥3,543,164 in the 12 months to September 2026, 6% below the Hokkaido Prefecture average of ¥3,789,147. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥2,319,164 a year (about ¥193,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥352,000 a month. Check a specific home in the Airbnb estimator.
February usually pays best, averaging ¥627,000 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Sapporo listing was open to book earned ¥12,000 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥23,100 or more.
Sapporo stays were booked 46 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Sapporo Airbnb stay lasted 4.1 nights over the past year. A listing took 30 reservations over the year on average.
Guests rate Sapporo Airbnbs 4.76 out of 5 on average. Guests score communication highest and location lowest.
Susukino, Odori Park and Sapporo Station draw the most short-term rental interest in Sapporo. The neighborhood guide explains what brings guests to each.
AirROI counted 2,304 active Airbnb listings in Sapporo as of September 2026. The closest tracked market is Chuo Ward, 1 km away.
In Sapporo, about nine in ten listings add a cleaning fee, and the typical fee is about ¥8,002.
Method
Figures on this page cover 2,304 active Airbnb listings in Sapporo from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.