Uruma, Okinawa Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Uruma, Okinawa Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $26,251 per year — at a $163 nightly rate, 46.4% occupancy, and a $80 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 106 active listings, Uruma is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 55.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Uruma?
In Uruma, the headline Airbnb metrics are $26,251 in average annual revenue,46.4% occupancy, $163 ADR, and $80 in RevPAR, and guests book about 48 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Uruma?
Understanding the monthly revenue variations for Airbnb listings in Uruma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Uruma is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Uruma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,195+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,342 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,923 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $872, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Uruma
What Is the Monthly Airbnb Occupancy Rate in Uruma?
Maximize your bookings by understanding the Uruma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Uruma:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Uruma
What Is the Average Airbnb Nightly Rate in Uruma?
Effective short term rental pricing strategy in Uruma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Uruma typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $271+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Uruma
What Is the RevPAR for Airbnb in Uruma?
RevPAR in Uruma is currently $80. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $38 RevPAR.
- Typical properties (Median) generate $66 RevPAR.
- Strong performers (Top 25%) earn $107 RevPAR.
- Best-in-class (Top 10%) achieve $152 RevPAR.
Average Monthly RevPAR Trend in Uruma
RevPAR Insights for Uruma
- The average RevPAR in Uruma is $80. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($152) and bottom 25% ($38) is $114, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Uruma benchmarks. If your RevPAR falls below the median of $66, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $107+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Uruma?
Uruma's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $3,398 per month
- Occupancy rates average 55.4%
- Daily rates average $180
Shoulder Season
- Revenue averages $2,235 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $154
Low Season (January, February, December)
- Revenue drops to average $1,827 per month
- Occupancy decreases to average 41.5%
- Daily rates adjust to average $138
Seasonality Insights for Uruma
- Airbnb seasonality in Uruma is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Uruma's highest earning potential, with monthly revenues climbing to $4,198, occupancy reaching 61.0%, and ADRs peaking at $195.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,428, occupancy could drop to 32.3%, and ADRs may adjust to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Uruma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Uruma, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Uruma, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Uruma?
Yes, Uruma, Okinawa Prefecture, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Uruma to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Uruma?
Uruma is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maeda Cape | A stunning natural area known for its beautiful beaches and snorkeling spots. It attracts tourists interested in marine activities and the scenic beauty of Okinawa. | Maeda Point, Blue Cave, Nago Bay, Cape Maeda Beach |
| Kinniku Beach | Known for its powdery white sand and clear waters, Kinniku Beach is a favorite spot for families and tourists looking to relax on the beach or participate in water sports. | Kinniku Beach, Water sports rentals, Beach cafes |
| Okinawa Churaumi Aquarium | One of the largest aquariums in the world, this location draws visitors from all over who want to see the diverse marine life of Okinawa. | Churaumi Aquarium, Emerald Beach, Bise Fukugi Tree Road |
| Cape Zanpa | Famous for its breathtaking sunset views and lighthouse, Cape Zanpa attracts tourists who want to enjoy stunning coastal scenery. | Zanpa Misaki Lighthouse, Zanpa Beach, Sunset views |
| Torii Station | An area known for its military presence, Torii offers unique experiences related to American and Japanese culture and is popular with both tourists and locals. | Torii Beach, Local markets, Cultural events |
| Awase | A tranquil area with local parks and access to beautiful beaches, Awase is perfect for those who want a peaceful stay while being close to urban amenities. | Awase Fishing Park, Local eateries, Scenic views |
| Uruma City Mall | A shopping hub that provides both locals and tourists with shopping, dining, and entertainment options, appealing to families and individuals alike. | Uruma City Mall, Restaurants, Cafes |
| Yaka Beach | A hidden gem known for its serene atmosphere and less crowded beaches, ideal for travelers seeking a more intimate beach experience. | Yaka Beach, Snorkeling spots, Relaxing beaches |
Because Uruma has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Uruma?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Uruma
- The Uruma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.6% of the 106 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Uruma, House properties are the most common (73.6%), reflecting the local real estate landscape.
- Houses represent a significant 73.6% portion, catering likely to families or larger groups.
- The presence of 6.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.8%) offer potential for unique stay experiences.
Uruma Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Uruma
- The dominant room capacity in Uruma is 3 bedrooms listings, making up 31.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 55.6% of the active Airbnb listings in Uruma, indicating a high concentration in these sizes.
- A significant 54.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Uruma.
Uruma Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Uruma
- The most common guest capacity trend in Uruma vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Uruma STR market, accounting for 63.2% of listings.
- 67.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Uruma.
- On average, properties in Uruma are equipped to host 6.2 guests.
How Do Listings in Uruma Compare on Quality?
Listing quality in Uruma can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Uruma
- At 58.5 photos per listing on average, Uruma hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Uruma averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Uruma?
Amenity Prevalence
Amenity Insights for Uruma
- Essential amenities in Uruma that guests expect include: Air conditioning, Wifi, TV, Free parking on premises, Washer, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hair dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Uruma: Air conditioning, Wifi, TV, Free parking on premises, Washer, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Free parking on premises, Washer, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Uruma to stay competitive.
Which Airbnb Amenities Boost Revenue in Uruma?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Uruma, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 95.3% | $27,527 | $469 | 5774.4% |
Washer | 95.3% | $27,296 | $5,137 | 431.4% |
Hair dryer | 92.5% | $27,825 | $6,970 | 299.2% |
Dishes and silverware | 87.7% | $28,808 | $7,957 | 262.1% |
Shampoo | 92.5% | $27,754 | $7,835 | 254.3% |
Refrigerator | 92.5% | $27,719 | $8,270 | 235.2% |
SaunaHigh opportunity | 4.7% | $58,438 | $24,658 | 137.0% |
Sun loungersHigh opportunity | 4.7% | $55,071 | $24,824 | 121.8% |
Microwave | 88.7% | $27,986 | $12,659 | 121.1% |
Stove | 82.1% | $28,966 | $13,820 | 109.6% |
Revenue Impact Insights for Uruma
- Kitchen tops the revenue impact list with a 5774.4% uplift — listings with this amenity earn $27,527 vs. $469 without it.
- High-opportunity amenities — Sauna, Sun loungers — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Washer, Hair dryer, Dishes and silverware, Shampoo, Refrigerator, Microwave, Stove — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sauna — it has the best combination of high revenue impact and low market saturation in Uruma.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Uruma STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Uruma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUruma Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Uruma
- The typical guest profile for Airbnb in Uruma consists of predominantly international visitors (75%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 25.1% of guests.
- Key international markets include Japan (25.1%) and United States (17.1%).
- Top languages spoken are English (43.9%) followed by Japanese (16.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Uruma?
Listings in Uruma average 4.81 out of 5 overall, with about 80.3 reviews per active listing and 25.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Uruma
- With an overall rating of 4.81, Uruma listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.86), while Location (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Uruma Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Uruma
- The most common availability pattern in Uruma falls within the 181-270 days range, representing 35.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Uruma (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Uruma?
Average Booking Lead Time by Month
Booking Lead Time Insights for Uruma
- The overall average booking lead time for vacation rentals in Uruma is 48 days.
- Guests book furthest in advance for stays during August (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (53 days avg.) sees the longest lead times, while Spring (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Uruma.
- Target marketing efforts for the Fall season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Uruma averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Uruma?
Guests in Uruma stay about 3.4 nights on average, generating roughly 3,732 reservations and 35.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Uruma
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Uruma
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 35.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (3.6 nights) and shorten in May (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Uruma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
82 listings
77.4% of total
2 Nights
13 listings
12.3% of total
30+ Nights
11 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Uruma is 1 Night, adopted by 77.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.7%) of the Uruma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.4%) caters to monthly stays (30+ nights) in Uruma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77.4% of Uruma hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Uruma.
Uruma Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
0.9% of total
Flexible
11 listings
10.4% of total
Moderate
35 listings
33% of total
Firm
46 listings
43.4% of total
Strict
13 listings
12.3% of total
Cancellation Policy Insights for Uruma
- The prevailing Airbnb cancellation policy trend in Uruma is Firm, used by 43.4% of listings.
- A majority (55.7%) of hosts in Uruma utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.4% market standard in Uruma.
- Using a Strict policy might deter some guests, as only 12.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Uruma.
How Much Are Airbnb Cleaning Fees in Uruma?
Cleaning fees in Uruma are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Uruma
- 81.1% of listings charge a cleaning fee, making it standard practice in Uruma. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $58 is close to the median ($57), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Uruma median of $57. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Uruma Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Urumabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private villa with pool, sauna, and hottub
Entire Place • 1 bedroom
Private beach/stadium of stars/4BDR 200㎡/Spiritual
Entire Place • 4 bedrooms
Entire 4LDK | Maximum 13 people | High-ceilinged bungalow | Enjoy BBQ while looking out at the sea
Entire Place • 4 bedrooms
Rent a house with a view of the sea! Stylish interior design in harmony with the sea! Have an unforg
Entire Place • 4 bedrooms
With sauna, BBQ and jacuzzi on the terrace, max 16 people, stylish villa
Entire Place • 4 bedrooms
⑨ Seeking tranquility and easy access to the beach | Perfect for family or group trips, entire build
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Uruma?
Learn from the best! This table showcases top-performing Airbnb hosts in Uruma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| サウスウインドハウス | 3 | $147,619 | 122 | 4.90/5.0 |
| Masayuki | 2 | $129,704 | 212 | 4.91/5.0 |
| 東方旅泊 | 3 | $114,017 | 359 | 4.69/5.0 |
| Clam | 2 | $89,552 | 111 | 4.90/5.0 |
| Grandioso | 2 | $88,212 | 149 | 4.82/5.0 |
| Taichi | 1 | $82,676 | 427 | 4.92/5.0 |
| 俊康 | 1 | $78,564 | 57 | 4.98/5.0 |
| Keiei | 1 | $71,950 | 260 | 4.81/5.0 |
| 陽子 | 1 | $70,634 | 130 | 4.94/5.0 |
| 将大 | 1 | $69,577 | 110 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Uruma.
Who Are the Airbnb Hosts in Uruma?
Uruma has a relatively balanced host base.
Host Profile Insights for Uruma
- A 47.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Uruma averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Uruma
These are the highest-grossing professional property management operations in Uruma, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Rieko | 3 | $11,797 | $65 | 18.7% | 4.63/5 |
Management Company Insights for Uruma
- The leading management company, Rieko, operates 3 listings with $11,797 in gross revenue — a useful benchmark for what scale looks like in Uruma.
- Top managers average 3 properties each, suggesting professional management in Uruma still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.63/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 0.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Uruma's Airbnb Market Compare to Nearby Cities?
How does the Uruma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ginowan, Uruma has 13 percentage points lower occupancy and about $34 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ginowan | 42 | $3,434 | $197.35 | 59% |
| Onna | 401 | $3,352 | $249.97 | 50% |
| Ginoza | 11 | $3,047 | $289.54 | 39% |
| Urasoe | 25 | $3,000 | $204.12 | 49% |
| Chatan | 162 | $2,981 | $223.62 | 49% |
| Kin | 63 | $2,913 | $181.81 | 53% |
| Nago | 197 | $2,836 | $243.08 | 44% |
| Nanjo | 101 | $2,784 | $209.28 | 50% |
| Nakijin | 147 | $2,723 | $229.98 | 43% |
| Ogimi | 10 | $2,521 | $153.04 | 51% |
Frequently Asked Questions About Airbnb in Uruma
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Uruma.
How much do Airbnb hosts make in Uruma?
Uruma hosts earn about $26,251 per year on average, with an average nightly rate of $163 and RevPAR of $80. Those figures describe the typical revenue environment for active listings in Uruma, Okinawa Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Uruma market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Uruma?
The average Airbnb occupancy rate in Uruma is 46.4%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Uruma?
Listings in Uruma average $163 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Uruma?
Uruma currently has about 106 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Uruma?
AirROI currently classifies the short-term rental regulation level in Uruma as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Uruma?
RevPAR in Uruma is about $80. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Uruma?
At 46.4% occupancy, Uruma can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $26,251, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Uruma?
The average booking lead time in Uruma is about 48 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Uruma?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Uruma include Maeda Cape, Kinniku Beach, Okinawa Churaumi Aquarium. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Uruma?
entire_home listings make up 89.6% of the active supply in Uruma. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Uruma compare to nearby Airbnb markets?
Among neighboring markets, Ginowan posts $41,214 in average annual revenue with 59.0% occupancy, compared to Uruma's $26,251 and 46.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Uruma?
The average Airbnb stay length in Uruma is about 3.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Uruma?
Airbnb listings in Uruma average 4.81 out of 5 overall. About 25.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Uruma?
Kitchen and Washer are among the strongest revenue-linked amenities in Uruma. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Uruma?
Yes. About 81.1% of active Airbnb listings in Uruma charge a cleaning fee, and the average fee is $58. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Uruma?
A 47.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.