The Ultimate Luxury Villa | Sauna, Pool, and BBQ Entire home · 3 bedrooms Rated 4.46 - Revenue
- ¥41.3M
- Occupancy
- 85.2%
- Daily rate
- ¥131,177
Prices in
Airbnb market data · 202612 months to October 2026
Nago, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Nago brought in ¥5,154,749 over the 12 months through October 2026, about 11% more than the Okinawa Prefecture average of ¥4,649,686.
The short answer
Nago Airbnb Market at a Glance
Rates in Nago run ahead of the Okinawa Prefecture average, with bookings close to it. Listings averaged ¥35,785 a night and were booked on 45% of available nights, against ¥30,300 and 47% for the Okinawa Prefecture average.
Timing matters: in August, usually the best month, the average listing earns about 2.6 times as much as in January, usually the slowest.
With 263 active listings, Nago is the sixth-largest of 20 Okinawa Prefecture markets AirROI tracks. From a year earlier, average revenue rose 4% while the number of active listings grew 53%.
Browse the live Nago Airbnb market See Every Nago ListingRevenue
How Much Do Airbnb Hosts Make in Nago?
Gross bookings per Nago listing averaged ¥5,154,749 over the 12 months to October 2026 (Okinawa Prefecture average: ¥4,649,686), before cleaning, platform and management costs and taxes.
In a typical year, the average Nago listing brings in ¥885,000 in August, its best month, and ¥345,000 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥1,110,000+ a month, about three times the typical property.
- Strong performers (top 25%) earn ¥671,000 or more, roughly ¥290,000 a month above the median.
- Typical properties (median) earn about ¥379,000 a month.
- Entry-level properties (bottom 25%) earn ¥172,000 or less, about 45% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.6 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average ¥1,000,000 ¥312,000
The dashed line is the average of the months shown, ¥515,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Nago Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥644,803 | 52.7% | ¥38,358 | ¥20,800 | 59 days | 1.9 nights |
| Nov 2025 | ¥428,627 | 42.6% | ¥36,207 | ¥14,288 | 53 days | 2 nights |
| Dec 2025 | ¥389,067 | 37.0% | ¥35,607 | ¥12,551 | 43 days | 2.1 nights |
| Jan 2026 | ¥346,165 | 34.6% | ¥33,927 | ¥11,167 | 41 days | 2.3 nights |
| Feb 2026 | ¥457,179 | 52.8% | ¥33,130 | ¥16,328 | 54 days | 2.4 nights |
| Mar 2026 | ¥512,152 | 47.8% | ¥33,853 | ¥16,521 | 51 days | 2.5 nights |
| Apr 2026 | ¥461,854 | 44.1% | ¥35,271 | ¥15,395 | 46 days | 2.6 nights |
| May 2026 | ¥494,799 | 42.9% | ¥35,678 | ¥15,961 | 44 days | 2.2 nights |
| Jun 2026 | ¥508,945 | 48.2% | ¥32,338 | ¥16,965 | 44 days | 2.4 nights |
| Jul 2026 | ¥727,953 | 53.8% | ¥39,083 | ¥23,482 | 62 days | 2.7 nights |
| Aug 2026 | ¥769,957 | 55.1% | ¥44,288 | ¥24,837 | 59 days | 2.2 nights |
| Sep 2026 | ¥522,687 | 49.6% | ¥36,771 | ¥17,423 | 52 days | 1.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Nago market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Nago Profitable?
Yes, when it's run well. The average Nago Airbnb took in ¥5,154,749 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥275,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥492,000 a month.
Cleaning it yourself keeps the ¥476,000 a year guests pay in cleaning fees, for about ¥315,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥236,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Nago Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥4,678,749 | ¥8,278,000 |
| Cleaning fees guests pay9% of Nago bookings | ¥476,000 | ¥842,000 |
| Gross bookings | ¥5,154,749 | ¥9,120,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 98% of Nago listings on Simplified Pricing, 3% for the rest | −¥784,000 | −¥1,388,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥476,000 | −¥842,000 |
| Utilities and internetAbout 5% of bookings | −¥258,000 | −¥456,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥103,000 | −¥182,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥155,000 | −¥274,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥52,000 | −¥52,000 |
| Permit and registrationWhere one is required | −¥26,000 | −¥26,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥1,854,000 | −¥3,220,000 |
| Left for housing costs, then profit | ¥3,300,749about ¥275,000 a month | ¥5,900,000about ¥492,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Nago Airbnb Profit
The estimate starts from Nago's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Nago home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Nago's Top Earners Get There
- More nights booked. The busiest quarter of Nago listings are booked on 68% or more of their nights, against 46% for the median listing. Ten more booked nights a year at the median rate of ¥27,000 adds about ¥270,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥42,100 a night or more, against a median of ¥27,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥468,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ¥885,000, against ¥345,000 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Nago listings average 4.80 stars, and 30% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥760,000 a month, against ¥430,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Nago?
Nago listings were booked on 45% of the nights they were open over the past year, 2 percentage points below the Okinawa Prefecture average (47%) and 4 points below the Japan average (49%). In a typical year, occupancy climbs to 58% in August and falls to 36% in January.
The busiest tenth of listings are booked about 3.3 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 81%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 68% or more, roughly five nights a week.
- Typical properties (median) fill about 46% of open nights.
- Entry-level properties (bottom 25%) fill 25% or less, under two nights a week.
August is usually the busiest month in Nago, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 46% 62% 35%
Nightly rates
How Much Does an Airbnb Cost per Night in Nago?
The average nightly rate in Nago, known as ADR (average daily rate), was ¥35,785 over the past year, about 18% above the Okinawa Prefecture and Japan averages (¥30,300 and ¥30,500). In a typical year, rates peak in August at about ¥45,700 and bottom out in January at about ¥32,700.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥66,600+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge ¥42,100 or more, about ¥15,000 above the median.
- Typical properties (median) charge about ¥27,000 a night.
- Entry-level properties (bottom 25%) charge ¥16,900 or less, about 63% of the median.
August rates run 39% above January's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average ¥47,000 ¥25,900
The dashed line is the average of the months shown, ¥35,900.
What Is the RevPAR for Airbnb in Nago?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Nago it averaged ¥16,200 over the past year, from about ¥11,100 in a typical January to about ¥28,600 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn ¥34,600+ per open night, about 2.9 times the median.
- Strong performers (top 25%) earn ¥20,400 or more, about ¥8,400 a night above the median.
- Typical properties (median) earn about ¥12,000 per open night.
- Entry-level properties (bottom 25%) earn ¥5,970 or less, about half of the median.
August RevPAR is about 2.6 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average ¥32,300 ¥10,400
The dashed line is the average of the months shown, ¥16,900.
Seasonality
Best and Worst Months for Airbnb in Nago
Nago has one high season, July through October, which makes it a moderately seasonal market. Business is slowest from November to February and slows again in April and May. A listing earns about 86% more a month in June through August than in December through February.
Average revenue by month in Nago
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ¥885,000 ¥345,000
The dashed line is the average of the 12 calendar months, ¥532,000.
Revenue by month in Nago in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | ¥345,000 |
| February | Low season | ¥418,000 |
| March | Shoulder season | ¥507,000 |
| April | Low season | ¥467,000 |
| May | Low season | ¥484,000 |
| June | Shoulder season | ¥530,000 |
| July | High season | ¥727,000 |
| August | High season | ¥885,000 |
| September | High season | ¥554,000 |
| October | High season | ¥645,000 |
| November | Low season | ¥429,000 |
| December | Low season | ¥389,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–October | ¥703,000 | 53% | ¥41,182 |
| Shoulder seasonMarch, June | ¥519,000 | 47% | ¥34,764 |
| Low seasonApril–May, November–February | ¥422,000 | 42% | ¥35,257 |
How Far in Advance Do Guests Book Airbnb in Nago?
Guests book Nago stays 49 days ahead on average (about seven weeks). October stays are booked furthest out, about 59 days ahead, and January stays closest to arrival, about 41 days. A typical October booking is made in mid-August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 48 days 62 days 36 days
Permits
Airbnb Permits and Registration in Nago
97% of the 263 active listings in Nago display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Nago.
Neighborhoods
Best Neighborhoods for Airbnb in Nago
AirROI's area guide picks six Nago neighborhoods that draw short-term rental guests, led by Okinawa Churaumi Aquarium, Kadena and Ishigaki Island. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Okinawa Churaumi Aquarium | One of the top attractions in Okinawa, this location is famous for its massive aquarium and marine life exhibits. It draws families and nature lovers from all over the world. | Churaumi Aquarium, Emerald Beach, Bise Fukugi Tree Road, Okichan Theater, Sesoko Island |
| Kadena | Home to Kadena Air Base, this area attracts many military families and personnel, creating opportunities for short-term rentals and stays. | Kadena Air Base, Peace Prayer Park, Kadena Park, local dining options, beach access |
| Ishigaki Island | Part of the Yaeyama Islands, Ishigaki is famous for its beautiful beaches and vibrant coral reefs, perfect for outdoor enthusiasts and beach lovers. | Kabira Bay, Ishigaki Island Observatory, Taketomi Island, Yonehara Beach, Miyaradunchi |
| Zamami Island | A tranquil island getaway known for its stunning beaches and crystal-clear waters, Zamami is perfect for eco-tourism and nature retreats. | Kumejima, Hizushi Beach, Gahi Beach, snorkeling and diving spots, whale watching |
| Miyako Island | Famous for its beautiful beaches and laid-back atmosphere, Miyako Island is popular with tourists seeking sun and leisure activities. | Sunayama Beach, Toriike Pond, Miyako Blue, Miyako Island Underwater Observatory, local festivals |
| Kume Island | A quieter island with beautiful nature and traditional product offerings, Kume Island attracts visitors looking for a peaceful retreat. | Kume Island Beach, Gushikawa Castle, local craft shops, Kumejima Tsumugi, yumeyui shopping street |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Nago Airbnb Listings by Type and Size
Entire homes make up 82% of listings in Nago, but private rooms are a real segment: about one listing in seven (15%) rents out a single room. Houses are the most common property type at 73%, about 4.7 times the share of apartments and condos (16%).
Mostly entire homes, with a private-room segment
Nago Airbnb listings by room type
- Entire home 82%
- Private room 15%
- Shared room 2%
- Hotel room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 82.1% | 216 |
| Private room | 14.8% | 39 |
| Shared room | 2.3% | 6 |
| Hotel room | 0.8% | 2 |
Listings by property type
Nago Airbnb listings by property type
- House 73%
- Apartment/Condo 16%
- Hotel/Boutique 5%
- Cabin/Outdoor 3%
- Unique stay 2%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 73.4% | 193 |
| Apartment/Condo | 15.6% | 41 |
| Hotel/Boutique | 5.3% | 14 |
| Cabin/Outdoor | 3.0% | 8 |
| Unique stay | 2.3% | 6 |
| Others | 0.4% | 1 |
How Many Bedrooms Do Airbnb Listings in Nago Have?
Most Nago homes are built for groups: 57% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (31%). Shares are of the 206 entire homes that give a bedroom count; rented rooms are left out.
Nago entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
17%
26%
31%
20%
6%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 17.0% | 35 |
| 2 bedrooms | 26.2% | 54 |
| 3 bedrooms | 31.1% | 64 |
| 4 bedrooms | 19.9% | 41 |
| 5+ bedrooms | 5.8% | 12 |
What Each Home Size Earns in Nago
A typical one-bedroom home in Nago earned ¥2,180,000 over the past year, against ¥7,820,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 35 | ¥2,180,000 | ¥2,320,000 | ¥23,996 | 36% |
| 2 bedrooms | 54 | ¥4,430,000 | ¥5,500,000 | ¥35,963 | 49% |
| 3 bedrooms | 64 | ¥4,540,000 | ¥6,390,000 | ¥41,493 | 47% |
| 4 bedrooms | 41 | ¥7,420,000 | ¥8,400,000 | ¥41,815 | 59% |
| 5+ bedrooms | 12 | ¥7,820,000 | ¥11,200,000 | ¥114,926 | 38% |
How Many Guests Do Airbnbs in Nago Sleep?
Nago is a group-trip market: 57% of listings sleep eight or more guests, about three times the share of the next most common size, six guests (19%). Shares are of the 223 listings with a guest capacity on file (85% of the market).
Nago listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
5%
4%
7%
4%
19%
4%
57%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 4.9% | 11 |
| 3 guests | 4.0% | 9 |
| 4 guests | 6.7% | 15 |
| 5 guests | 3.6% | 8 |
| 6 guests | 19.3% | 43 |
| 7 guests | 4.5% | 10 |
| 8+ guests | 57.0% | 127 |
How Nago Airbnb Listings Are Set Up
Nago hosts set up an average of 5.3 beds per listing, roughly two for every bedroom. Only 48% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 48
- Beds per listing
- 5.3
- Show exact location
- 48%
What Amenities Do Airbnb Listings in Nago Offer?
Beach access is common in Nago: 51% of listings offer it, and 97% offer free parking on site.
Share of Nago listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Nago
Listings in Nago with a pool earned about 2.2 times as much a year, on average, as those without: ¥9,920,000 against ¥4,450,000. The gap is smaller for a smart lock (about twice as much) and beach access (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Nago listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Pool | 13% | ¥9,920,000 | ¥4,450,000 | +123% |
| Smart lock | 9% | ¥9,370,000 | ¥4,730,000 | +98% |
| Beach access | 51% | ¥6,730,000 | ¥3,490,000 | +93% |
| Outdoor shower | 17% | ¥8,130,000 | ¥4,520,000 | +80% |
| Pets allowed | 14% | ¥8,220,000 | ¥4,650,000 | +77% |
| Hot tub | 10% | ¥8,280,000 | ¥4,800,000 | +73% |
| Outdoor furniture | 21% | ¥7,330,000 | ¥4,580,000 | +60% |
| Self check-in | 67% | ¥5,870,000 | ¥3,680,000 | +60% |
| Outdoor playground | 5% | ¥7,650,000 | ¥5,030,000 | +52% |
| Sound system | 6% | ¥7,490,000 | ¥4,990,000 | +50% |
Guests
Who Books Airbnbs in Nago?
Nago runs on foreign visitors: eight in ten guests who left reviews live outside Japan. Taiwan sends the most guests from abroad, with 19% of reviewers, ahead of the United States at 12%. Guests speak a mix of languages: English leads at 42%, followed by Chinese and Japanese.
81% of Nago guests come from abroad
Where guests who left reviews live
- International 81%
- Domestic 19%
Where Nago guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Taipei | 7.5% |
| Seoul | 4.7% |
| New Taipei City | 2.4% |
| Taichung City | 2.1% |
| Okinawa | 1.8% |
Where Nago guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Japan | 19.4% |
| Taiwan | 18.5% |
| United States | 11.6% |
| South Korea | 10.9% |
| Hong Kong | 9.4% |
Languages spoken by Nago guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 41.9% |
| Chinese | 17.7% |
| Japanese | 13.7% |
| Korean | 5.6% |
| German | 5.5% |
What Are Airbnb Guest Ratings in Nago?
Nago Airbnbs average 4.80 stars, and 30% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.68, against 4.86 for check-in. Listings here carry long review histories, about 81 reviews each on average.
Check-in scores highest in Nago; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.77 |
| Communication | 4.84 |
| Location | 4.68 |
| Check-in | 4.86 |
| Value | 4.74 |
Booking patterns
How Guests Book in Nago: Stays, Rules and Fees
About two-thirds of Nago listings are open to guests more than 180 days a year, but only 35% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 32% of listings; blocked nights include any the host closes off.
Days a year Nago listings are open to guests
Share of listings by days a year
- 271-366 days 35%
- 181-270 days 32%
- 91-180 days 27%
- 31-90 days 6%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 35.0% | 92 |
| 181-270 days | 31.6% | 83 |
| 91-180 days | 27.0% | 71 |
| 31-90 days | 5.7% | 15 |
| 1-30 days | 0.8% | 2 |
Days a year Nago listings are booked or blocked
Share of listings by days a year
- 271-366 days 7%
- 181-270 days 27%
- 91-180 days 32%
- 31-90 days 26%
- 1-30 days 8%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 7.2% | 19 |
| 181-270 days | 27.4% | 72 |
| 91-180 days | 31.6% | 83 |
| 31-90 days | 26.2% | 69 |
| 1-30 days | 7.6% | 20 |
What Is the Average Length of Stay for Airbnb in Nago?
The average Nago booking lasts 2.3 nights, longest in July and shortest in October. Listings took about 39 bookings each over the year, some 10,100 in all. 56% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Nago
Average nights per booking, by month of stay
Average 2.2 nights 2.4 nights 1.9 nights
Two-year average by calendar month.
Nago Airbnb Minimum Stay Requirements
Nearly all listings in Nago accept stays of one or two nights.
Minimum stay set by Nago listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Nago?
Moderate is the most common cancellation policy in Nago, used by 38% of listings; it refunds guests in full if they cancel at least five days before check-in. 46% of listings offer Flexible or Moderate terms and 46% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Nago listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Nago?
About two-thirds of Nago listings charge a cleaning fee. The typical fee is about ¥8,963. Spread over the average stay of 2.3 nights, that adds roughly ¥3,820 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
- Median cleaning fee
- ¥8,963
- Average cleaning fee
- ¥10,451
- Listings charging a fee
- 65.8%
- Share of gross revenue
- 9.2%
Top earners
Top-Earning Airbnbs and Hosts in Nago
The top-grossing Airbnb in Nago, a three-bedroom home, took in ¥41,300,000 over the past year, about 8 times the city's average of ¥5,150,000. One of the top-grossing listings, a two-bedroom unit at ¥203,518 a night (about three times the ¥66,600 that puts a listing in the top 10% here), is left out below: a price like that usually means it covers several rooms or units, or that it is misrecorded.
The Ultimate Luxury Villa | Sauna, Pool, and BBQ Entire home · 3 bedrooms Rated 4.46 ![[Maximum 18 people | Private pool | 30-second walk to the beach | BBQ allowed | Pets allowed]](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTE2NDk0MDIxMDc2MTQwNTMzNQ%3D%3D/original/57a269c2-ff5c-4ea5-9700-f4389f16a526.jpeg?im_w=720&im_format=avif)
[Maximum 18 people | Private pool | 30-second walk to the beach | BBQ allowed | Pets allowed] Entire home · 9 bedrooms Rated 5.00 - Revenue
- ¥21.9M
- Occupancy
- 40.4%
- Daily rate
- ¥170,740
\ 1 second to the sea! / Maximum 12 people OK | Private Villa with a Stunning Ocean View [ONNA… Entire home · 3 bedrooms Rated 5.00 - Revenue
- ¥21.2M
- Occupancy
- 59.5%
- Daily rate
- ¥109,535
![Private Pool & Jacuzzi [Smooth Terrace H] Spacious Designer Villa [Entire Building]](https://a0.muscache.com/im/pictures/miso/Hosting-24508615/original/8e38ca76-b835-4b03-b962-cc11388f578e.jpeg?im_w=720&im_format=avif)
Private Pool & Jacuzzi [Smooth Terrace H] Spacious Designer Villa [Entire Building] Entire home · 4 bedrooms Rated 4.84 - Revenue
- ¥19.8M
- Occupancy
- 64.2%
- Daily rate
- ¥80,534
Nature & Luxury | Designer Villa with Private Pool Entire home · 3 bedrooms Rated 4.79 - Revenue
- ¥19M
- Occupancy
- 49.6%
- Daily rate
- ¥100,767
![[Maximum 12 people | Private pool | 30-second walk to the beach | BBQ allowed | Pets allowed]](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTE2NDkyNjQwOTAxODk0Njg0MA%3D%3D/original/f20df34b-60a0-433c-bf53-0befe49258c1.jpeg?im_w=720&im_format=avif)
[Maximum 12 people | Private pool | 30-second walk to the beach | BBQ allowed | Pets allowed] Entire home · 6 bedrooms Rated 4.88 - Revenue
- ¥18.9M
- Occupancy
- 44.1%
- Daily rate
- ¥109,991
Who Are the Top Airbnb Hosts in Nago?
Yoshihito is the top-grossing host in Nago, with ¥186.9 million in bookings across 18 listings over the past year. Together, the ten top-grossing hosts run 24% of the market's 263 listings. Per listing, a smaller operator earns more: Reef Net grossed ¥21.8 million per listing, about 2.1 times Yoshihito's ¥10.4 million.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Yoshihito | 18 | ¥186,925,156 | ¥10,384,731 | 4.92/5 | |
| Ryukyu Breeze | 8 | ¥99,839,621 | ¥12,479,953 | 4.85/5 | |
| Coral Island | 10 | ¥72,773,534 | ¥7,277,353 | 4.88/5 | |
| 4 | Reef Net | 3 | ¥65,458,550 | ¥21,819,517 | 4.65/5 |
| 5 | Nanako | 5 | ¥55,474,022 | ¥11,094,804 | 4.95/5 |
| 6 | ジョイ | 6 | ¥52,181,280 | ¥8,696,880 | 4.77/5 |
| 7 | Kazoo & Hasmik | 7 | ¥38,558,052 | ¥5,508,293 | 4.90/5 |
| 8 | Treeful Treehouse Sustainable | 1 | ¥29,389,043 | ¥29,389,043 | 4.85/5 |
| 9 | プールヴィラ屋我地島 コルディオプレミアム | 4 | ¥25,830,228 | ¥6,457,557 | 4.90/5 |
| 10 | Onna Resort | 1 | ¥21,201,928 | ¥21,201,928 | 5.00/5 |
Who Are the Airbnb Hosts in Nago?
Fewer than 1% of Nago listings are classed as professionally managed, though 35% of listings have a co-host. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 77% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 98% of listings.
- Superhosts
- 63.1%
- Professional management
- 0.8%
- Cohosted listings
- 34.6%
- Instant Book enabled
- 76.8%
- Simplified Pricing
- 97.7%
Largest Airbnb Management Companies in Nago
8 management companies run five or more active Airbnb listings in Nago, and companies run 40% of its Airbnb homes. Yoshihito is the largest, with 19 listings and an average guest rating of 4.92; the next largest are Ogidou, ワイプラス, Kokia and 株式会社AIRSTAR.
The five largest run 27% of Nago's Airbnb homes
Share of Nago's Airbnb homes each company runs as host or co-host
- Yoshihito 7% · 19
- Ogidou 7% · 18
- ワイプラス 7% · 18
- Kokia 3% · 8
- 株式会社AIRSTAR 3% · 8
- All other listings 73%
Listings each company runs as host or co-host, 12 months to October 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Okinawa Prefecture, ranked by homes, guest rating and growth.
Nearby markets
Nago vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 41 km, Onna (21 km away) earned the most per listing, about 22% more than Nago. Kin was the busiest, booked on 54% of nights against 45% in Nago.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Nakijin 9 km | 192 | ¥5,007,911 | ¥35,675 | 43% |
| Motobu 13 km | 332 | ¥4,251,047 | ¥32,122 | 43% |
| Onna 21 km | 471 | ¥6,293,777 | ¥39,144 | 51% |
| Kin 23 km | 85 | ¥5,602,646 | ¥31,048 | 54% |
| Uruma 30 km | 155 | ¥3,935,753 | ¥24,462 | 46% |
| Yomitan 35 km | 195 | ¥5,120,347 | ¥29,002 | 53% |
| Okinawa 36 km | 146 | ¥3,033,744 | ¥21,462 | 43% |
| Chatan 41 km | 193 | ¥5,843,716 | ¥34,780 | 51% |
Other Airbnb Markets in Okinawa Prefecture
- Naha Airbnb data 758 listings
- Ishigaki Airbnb data 462 listings
- Miyakojima Airbnb data 316 listings
- Nanjo Airbnb data 129 listings
See all 20 Okinawa Prefecture Airbnb markets
Markets Similar to Nago
Markets elsewhere in Japan with a similar nightly rate and occupancy to Nago:
- Kamakura Airbnb data Japan · ¥35,407/night · 44.5%
- Itoshima Airbnb data Japan · ¥37,788/night · 44.6%
- Yufu Airbnb data Japan · ¥39,384/night · 46.8%
- Bunkyō-ku Airbnb data Japan · ¥37,313/night · 49.9%
- Urayasu Airbnb data Japan · ¥32,033/night · 49.9%
FAQ
Nago Airbnb FAQ
How much do Airbnb hosts make in Nago?
An active Nago Airbnb grossed ¥5,154,749 on average in the 12 months to October 2026, according to AirROI's tracking of 263 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥671,000 or more in a typical month.
How much can I make on Airbnb in Nago?
It depends most on the home's size, location and how it's run. The middle half of Nago listings earn between ¥172,000 and ¥671,000 in a typical month, and the top tenth ¥1,110,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Nago?
Listings in Nago were booked on 45% of available nights over the past year. That compares with 47% for the Okinawa Prefecture average. August is usually the busiest month.
How much does an Airbnb cost per night in Nago?
The average booked night in Nago cost ¥35,785 before fees. Half of listings charge between ¥16,900 and ¥42,100, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Nago?
In Nago, 97% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Nago?
Yes, when it's run well. The average Nago Airbnb grossed ¥5,154,749 in the 12 months to October 2026, 11% above the Okinawa Prefecture average of ¥4,649,686. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥3,300,749 a year (about ¥275,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥492,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Nago?
August usually pays best, averaging ¥885,000 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Nago?
Each night a Nago listing was open to book earned ¥16,200 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥34,600 or more.
How far in advance do guests book Airbnbs in Nago?
Nago stays were booked 49 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Nago?
The average Nago Airbnb stay lasted 2.3 nights over the past year. A listing took 39 reservations over the year on average.
How are Airbnbs in Nago rated?
Guests rate Nago Airbnbs 4.80 out of 5 on average. Guests score check-in highest and location lowest.
What are the best neighborhoods for Airbnb in Nago?
Okinawa Churaumi Aquarium, Kadena and Ishigaki Island draw the most short-term rental interest in Nago. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Nago?
AirROI counted 263 active Airbnb listings in Nago as of October 2026. The closest tracked market is Nakijin, 9 km away.
How much are Airbnb cleaning fees in Nago?
In Nago, about two-thirds of listings add a cleaning fee, and the typical fee is about ¥8,963.
Method
About This Data
Figures on this page cover 263 active Airbnb listings in Nago from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.