白砂Private Beach 560㎡ Elevator 7BR, 6bath Max22P Entire home · 8 bedrooms Rated 4.67 - Revenue
- ¥38.7M
- Occupancy
- 55.2%
- Daily rate
- ¥191,127
Prices in
Airbnb market data · 202612 months to October 2026
Onna, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Onna brought in ¥6,293,721 over the 12 months through October 2026, about 35% more than the Okinawa Prefecture average of ¥4,649,686.
The short answer
Onna Airbnb Market at a Glance
Both rates and bookings run ahead of the Okinawa Prefecture average. Listings averaged ¥39,144 a night and were booked on 51% of available nights, against ¥30,300 and 47% for the Okinawa Prefecture average.
Timing matters: in August, usually the best month, the average listing earns about 2.2 times as much as in January, usually the slowest.
With 471 active listings, Onna is the second-largest of 20 Okinawa Prefecture markets AirROI tracks. From a year earlier, the number of active listings grew 18%.
Browse the live Onna Airbnb market See Every Onna ListingRevenue
How Much Do Airbnb Hosts Make in Onna?
Gross bookings per Onna listing averaged ¥6,293,721 over the 12 months to October 2026 (Okinawa Prefecture average: ¥4,649,686), before cleaning, platform and management costs and taxes.
In a typical year, the average Onna listing brings in ¥1,010,000 in August, its best month, and ¥454,000 in January, its slowest. November runs within 1% of January, so either can be the slowest in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥1,290,000+ a month, about three times the typical property.
- Strong performers (top 25%) earn ¥832,000 or more, roughly ¥390,000 a month above the median.
- Typical properties (median) earn about ¥441,000 a month.
- Entry-level properties (bottom 25%) earn ¥228,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.2 times what January does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average ¥1,100,000 ¥386,000
The dashed line is the average of the months shown, ¥628,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Onna Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥747,659 | 57.8% | ¥41,521 | ¥24,118 | 71 days | 3 nights |
| Nov 2025 | ¥527,321 | 50.2% | ¥37,770 | ¥17,577 | 59 days | 3.3 nights |
| Dec 2025 | ¥489,396 | 42.7% | ¥38,093 | ¥15,787 | 53 days | 3.6 nights |
| Jan 2026 | ¥417,745 | 38.6% | ¥36,670 | ¥13,476 | 44 days | 3.4 nights |
| Feb 2026 | ¥548,409 | 57.0% | ¥37,793 | ¥19,586 | 53 days | 3.9 nights |
| Mar 2026 | ¥615,105 | 54.0% | ¥37,966 | ¥19,842 | 52 days | 3 nights |
| Apr 2026 | ¥569,446 | 52.8% | ¥38,152 | ¥18,982 | 51 days | 3.3 nights |
| May 2026 | ¥553,165 | 49.7% | ¥38,675 | ¥17,844 | 56 days | 3.3 nights |
| Jun 2026 | ¥568,453 | 53.9% | ¥36,597 | ¥18,948 | 51 days | 3.7 nights |
| Jul 2026 | ¥880,070 | 60.0% | ¥44,927 | ¥28,389 | 69 days | 3.6 nights |
| Aug 2026 | ¥920,979 | 61.4% | ¥48,397 | ¥29,709 | 70 days | 3.1 nights |
| Sep 2026 | ¥653,530 | 53.4% | ¥41,521 | ¥21,784 | 57 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Onna home could earn, enter its address, bedrooms and guests in the Airbnb income calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Onna Profitable?
Yes, when it's run well. The average Onna Airbnb took in ¥6,293,721 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥339,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥648,000 a month.
Cleaning it yourself keeps the ¥547,000 a year guests pay in cleaning fees, for about ¥385,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥291,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Onna Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥5,746,721 | ¥10,849,000 |
| Cleaning fees guests pay9% of Onna bookings | ¥547,000 | ¥1,032,000 |
| Gross bookings | ¥6,293,721 | ¥11,881,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Onna listings on Simplified Pricing, 3% for the rest | −¥952,000 | −¥1,797,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥547,000 | −¥1,032,000 |
| Utilities and internetAbout 5% of bookings | −¥315,000 | −¥594,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥126,000 | −¥238,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥189,000 | −¥356,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥63,000 | −¥63,000 |
| Permit and registrationWhere one is required | −¥31,000 | −¥31,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥2,223,000 | −¥4,111,000 |
| Left for housing costs, then profit | ¥4,070,721about ¥339,000 a month | ¥7,770,000about ¥648,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Onna Airbnb Profit
The estimate starts from Onna's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Onna home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Onna's Top Earners Get There
- More nights booked. The busiest quarter of Onna listings are booked on 75% or more of their nights, against 55% for the median listing. Ten more booked nights a year at the median rate of ¥27,600 adds about ¥276,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥43,800 a night or more, against a median of ¥27,600. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥575,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ¥1,010,000, against ¥454,000 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Onna listings average 4.75 stars, and 23% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥990,000 a month, against ¥524,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Onna?
Onna listings were booked on 51% of the nights they were open over the past year, 4 percentage points above the Okinawa Prefecture average (47%) and 2 points above the Japan average (49%). In a typical year, occupancy climbs to 63% in August and falls to 40% in January.
The busiest tenth of listings are booked about 2.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 86%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 75% or more, roughly five nights a week.
- Typical properties (median) fill about 55% of open nights.
- Entry-level properties (bottom 25%) fill 31% or less, under three nights a week.
August is usually the busiest month in Onna, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 52% 65% 39%
Nightly rates
How Much Does an Airbnb Cost per Night in Onna?
The average nightly rate in Onna, known as ADR (average daily rate), was ¥39,144 over the past year, about 29% above the Okinawa Prefecture and Japan averages (¥30,300 and ¥30,500). In a typical year, rates peak in August at about ¥49,500 and bottom out in November at about ¥36,200.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥71,000+ a night, about 2.6 times the median.
- Strong performers (top 25%) charge ¥43,800 or more, about ¥16,000 above the median.
- Typical properties (median) charge about ¥27,600 a night.
- Entry-level properties (bottom 25%) charge ¥18,000 or less, about two-thirds of the median.
August rates run 37% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average ¥50,600 ¥34,600
The dashed line is the average of the months shown, ¥40,200.
What Is the RevPAR for Airbnb in Onna?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Onna it averaged ¥19,700 over the past year, from about ¥14,600 in a typical January to about ¥32,600 in a typical August.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn ¥41,200+ per open night, about three times the median.
- Strong performers (top 25%) earn ¥26,400 or more, about ¥13,000 a night above the median.
- Typical properties (median) earn about ¥13,700 per open night.
- Entry-level properties (bottom 25%) earn ¥7,540 or less, about 55% of the median.
August RevPAR is about 2.2 times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average ¥35,500 ¥12,900
The dashed line is the average of the months shown, ¥20,600.
Seasonality
Best and Worst Months for Airbnb in Onna
Onna has one high season, July through September, which makes it a moderately seasonal market. Business is slowest from November to February and slows again in May. A listing earns about 71% more a month in June through August than in December through February.
Average revenue by month in Onna
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ¥1,010,000 ¥454,000
The dashed line is the average of the 12 calendar months, ¥628,000.
Revenue by month in Onna in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | ¥454,000 |
| February | Low season | ¥533,000 |
| March | Shoulder season | ¥638,000 |
| April | Shoulder season | ¥587,000 |
| May | Low season | ¥564,000 |
| June | Shoulder season | ¥587,000 |
| July | High season | ¥900,000 |
| August | High season | ¥1,010,000 |
| September | High season | ¥687,000 |
| October | Shoulder season | ¥648,000 |
| November | Low season | ¥457,000 |
| December | Low season | ¥473,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–September | ¥866,000 | 59% | ¥45,872 |
| Shoulder seasonMarch–April, June, October | ¥615,000 | 53% | ¥38,878 |
| Low seasonMay, November–February | ¥496,000 | 46% | ¥37,900 |
How Far in Advance Do Guests Book Airbnb in Onna?
Guests book Onna stays 56 days ahead on average (about eight weeks). August stays are booked furthest out, about 68 days ahead, and January stays closest to arrival, about 44 days. A typical August booking is made in early June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 55 days 71 days 44 days
Permits
Airbnb Permits and Registration in Onna
94% of the 471 active listings in Onna display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Onna.
Neighborhoods
Best Neighborhoods for Airbnb in Onna
AirROI's area guide picks seven Onna neighborhoods that draw short-term rental guests, led by Cape Manzamo, Onna Village and Maeda Point. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Cape Manzamo | A stunning natural rock formation and scenic overlook that attracts many tourists for photos and sightseeing. Perfect for eco-tourism and nature lovers looking for beautiful views and outdoor activities. | Cape Manzamo, Shinsei Beach, Onna Village Museum, Kanna Beach, Ryukyu Mura |
| Onna Village | A charming village known for its beautiful beaches and traditional Okinawan culture. Ideal for travelers seeking authenticity and local experiences. | Onna Beach, Atsuta Beach, Manza Beach, Cape Maeda, Onna Seaside Park |
| Maeda Point | Known for its crystal-clear waters and excellent diving spots, Maeda Point is a hotspot for water sports enthusiasts and divers. Great for adventurous travelers looking for underwater experiences. | Maeda Point Beach, Diving spots, Blue Cave, Snorkeling tours, Kayaking experiences |
| Bise Fukugi Tree Road | A picturesque road lined with ancient Fukugi trees, providing a tranquil atmosphere and beautiful scenery. Great for those looking to experience nature and traditional landscapes. | Bise Fukugi Tree Road, Kouri Island, Kouri Bridge, Fukugi Tree Park, Shioya Beach |
| American Village | A vibrant entertainment complex that blends American and Okinawan cultures. Great for families and young travelers looking for fun activities, shopping, and dining. | Mihama American Village, Sunset Beach, Shopping centers, Dining spots, Amusement parks |
| Kadena Air Base Area | Located near the Kadena Air Base, this area attracts military personnel and their families, making it a good option for stable rental income. Offers a unique perspective on American-Okinawan life. | Chatan Beach, Depot Island, Kadena Air Base, Local markets, Restaurants |
| Shurijo Castle | A UNESCO World Heritage Site, Shurijo Castle is a significant cultural landmark. Attracts history buffs and tourists interested in Okinawa's heritage. | Shurijo Castle, Shuri Park, Local museums, Traditional Ryukyu performances, Okinawa Prefectural Museum |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Onna Airbnb Listings by Type and Size
Entire homes make up 87% of listings in Onna, but private rooms are a real segment: about one listing in eight (13%) rents out a single room. Houses are the most common property type at 62%, about 2.4 times the share of apartments and condos (26%).
Mostly entire homes, with a private-room segment
Onna Airbnb listings by room type
- Entire home 87%
- Private room 13%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.0% | 410 |
| Private room | 13.0% | 61 |
Listings by property type
Onna Airbnb listings by property type
- House 62%
- Apartment/Condo 26%
- Hotel/Boutique 8%
- Cabin/Outdoor 3%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 62.2% | 293 |
| Apartment/Condo | 26.1% | 123 |
| Hotel/Boutique | 8.3% | 39 |
| Cabin/Outdoor | 3.2% | 15 |
| Others | 0.2% | 1 |
How Many Bedrooms Do Airbnb Listings in Onna Have?
Most Onna homes are built for groups: 59% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (33%). Shares are of the 379 entire homes that give a bedroom count; rented rooms are left out.
Onna entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
1%
18%
22%
33%
18%
8%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.3% | 5 |
| 1 bedroom | 17.7% | 67 |
| 2 bedrooms | 22.2% | 84 |
| 3 bedrooms | 32.7% | 124 |
| 4 bedrooms | 18.2% | 69 |
| 5+ bedrooms | 7.9% | 30 |
What Each Home Size Earns in Onna
A typical one-bedroom home in Onna earned ¥2,280,000 over the past year, against ¥15,900,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 67 | ¥2,280,000 | ¥3,430,000 | ¥22,334 | 46% |
| 2 bedrooms | 84 | ¥3,990,000 | ¥4,270,000 | ¥28,502 | 45% |
| 3 bedrooms | 124 | ¥5,370,000 | ¥6,640,000 | ¥38,229 | 53% |
| 4 bedrooms | 69 | ¥9,500,000 | ¥9,690,000 | ¥50,645 | 60% |
| 5+ bedrooms | 30 | ¥15,900,000 | ¥15,800,000 | ¥124,997 | 50% |
How Many Guests Do Airbnbs in Onna Sleep?
Onna is a group-trip market: 64% of listings sleep eight or more guests, about 4.8 times the share of the next most common size, six guests (13%). Shares are of the 396 listings with a guest capacity on file (84% of the market).
Onna listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
3%
4%
7%
4%
13%
5%
64%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 2.8% | 11 |
| 3 guests | 3.5% | 14 |
| 4 guests | 7.1% | 28 |
| 5 guests | 3.5% | 14 |
| 6 guests | 13.4% | 53 |
| 7 guests | 5.3% | 21 |
| 8+ guests | 64.4% | 255 |
How Onna Airbnb Listings Are Set Up
Onna hosts set up an average of 6.3 beds per listing, roughly two for every bedroom. 52% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 54
- Beds per listing
- 6.3
- Show exact location
- 52%
What Amenities Do Airbnb Listings in Onna Offer?
Free on-site parking is close to standard in Onna: 97% of listings offer it, and 94% have a washer.
Share of Onna listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Onna
Listings in Onna with a sauna earned about 2.3 times as much a year, on average, as those without: ¥13,700,000 against ¥5,880,000. Listings with a home movie theater or a pool show about the same gap. Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Onna listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Sauna | 5% | ¥13,700,000 | ¥5,880,000 | +133% |
| Movie theater | 5% | ¥13,600,000 | ¥5,890,000 | +130% |
| Pool | 16% | ¥11,900,000 | ¥5,210,000 | +129% |
| BBQ grill | 52% | ¥8,540,000 | ¥3,900,000 | +119% |
| Sun loungers | 7% | ¥12,700,000 | ¥5,840,000 | +117% |
| Hot tub | 16% | ¥11,500,000 | ¥5,330,000 | +116% |
| Paid parking off premises | 4% | ¥12,200,000 | ¥6,070,000 | +100% |
| Sound system | 14% | ¥11,000,000 | ¥5,530,000 | +98% |
| Paid parking on premises | 3% | ¥12,100,000 | ¥6,140,000 | +97% |
| Outdoor kitchen | 6% | ¥11,100,000 | ¥5,990,000 | +85% |
Guests
Who Books Airbnbs in Onna?
Onna runs on foreign visitors: 83% of guests who left reviews live outside Japan. The United States sends the most guests from abroad, with 14% of reviewers, ahead of Taiwan at 12%. Guests speak a mix of languages: English leads at 43%, followed by Chinese and Japanese.
83% of Onna guests come from abroad
Where guests who left reviews live
- International 83%
- Domestic 17%
Where Onna guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Seoul | 4.6% |
| Taipei | 4.4% |
| Taichung City | 1.8% |
| London | 1.8% |
| New Taipei City | 1.6% |
Where Onna guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Japan | 17.0% |
| United States | 14.4% |
| Taiwan | 11.6% |
| Hong Kong | 10.8% |
| South Korea | 9.2% |
Languages spoken by Onna guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 42.7% |
| Chinese | 15.7% |
| Japanese | 11.7% |
| German | 5.7% |
| French | 5.4% |
What Are Airbnb Guest Ratings in Onna?
Onna Airbnbs average 4.75 stars, and 23% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.65, against 4.82 for host communication. Listings here carry long review histories, about 89 reviews each on average.
Communication scores highest in Onna; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.76 |
| Cleanliness | 4.70 |
| Communication | 4.82 |
| Location | 4.65 |
| Check-in | 4.80 |
| Value | 4.70 |
Booking patterns
How Guests Book in Onna: Stays, Rules and Fees
56% of Onna listings are open to guests more than 180 days a year, and 46% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 32% of listings; blocked nights include any the host closes off.
Days a year Onna listings are open to guests
Share of listings by days a year
- 271-366 days 25%
- 181-270 days 31%
- 91-180 days 32%
- 31-90 days 11%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 25.3% | 119 |
| 181-270 days | 31.0% | 146 |
| 91-180 days | 31.8% | 150 |
| 31-90 days | 11.5% | 54 |
| 1-30 days | 0.4% | 2 |
Days a year Onna listings are booked or blocked
Share of listings by days a year
- 271-366 days 13%
- 181-270 days 32%
- 91-180 days 31%
- 31-90 days 18%
- 1-30 days 5%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 13.4% | 63 |
| 181-270 days | 32.5% | 153 |
| 91-180 days | 30.6% | 144 |
| 31-90 days | 18.3% | 86 |
| 1-30 days | 5.3% | 25 |
What Is the Average Length of Stay for Airbnb in Onna?
The average Onna booking lasts 3.4 nights, longest in July and shortest in October. Listings took about 42 bookings each over the year, some 19,800 in all. 56% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Onna
Average nights per booking, by month of stay
Average 3.3 nights 3.6 nights 2.8 nights
Two-year average by calendar month.
Onna Airbnb Minimum Stay Requirements
Nearly all listings in Onna accept stays of one or two nights.
Minimum stay set by Onna listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Onna?
Firm is the most common cancellation policy in Onna, used by 52% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 32% on Flexible or Moderate.
Cancellation policies of Onna listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Onna?
Nearly three-quarters of Onna listings charge a cleaning fee. The typical fee is about ¥9,907. Spread over the average stay of 3.4 nights, that adds roughly ¥2,910 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
- Median cleaning fee
- ¥9,907
- Average cleaning fee
- ¥10,789
- Listings charging a fee
- 73.2%
- Share of gross revenue
- 8.7%
Top earners
Top-Earning Airbnbs and Hosts in Onna
The top-grossing listing, a private room at ¥288,555 a night (about four times the ¥71,000 that puts a listing in the top 10% here), is left out below: a price like that usually means it covers several rooms or units, or that it is misrecorded. Leaving it out, the top earner in Onna, an eight-bedroom home, took in ¥38,700,000 over the past year, about 6.2 times the city's average of ¥6,290,000. Three of the six listings below have five or more bedrooms; the other three have three and four bedrooms.
白砂Private Beach 560㎡ Elevator 7BR, 6bath Max22P Entire home · 8 bedrooms Rated 4.67 
Villa Valiosa – 197㎡ / For 1–6 Guests Private room · 3 bedrooms Rated 4.94 - Revenue
- ¥36.9M
- Occupancy
- 64.9%
- Daily rate
- ¥151,745
Okinawa's largest 20 beds, no extra charge, 6 rooms, 5 showers, 4 toilets, ocean view, BBQ… Entire home · 6 bedrooms Rated 4.98 - Revenue
- ¥36.4M
- Occupancy
- 75.1%
- Daily rate
- ¥125,090
Blue Rela Luxe Resort Okinawa, a villa with a pool surrounded by nature Entire home · 4 bedrooms Rated 4.94 - Revenue
- ¥35.1M
- Occupancy
- 49.4%
- Daily rate
- ¥186,942
M Shirahama 10 seconds 560㎡ Elevator 7BR, 6 baths 22 people free BBQ Entire home · 7 bedrooms Rated 4.90 - Revenue
- ¥33.6M
- Occupancy
- 55.6%
- Daily rate
- ¥167,566
Pool & BBQ grill available! Entire home · 4 bedrooms Rated 4.80 - Revenue
- ¥26.5M
- Occupancy
- 85.7%
- Daily rate
- ¥83,100
Who Are the Top Airbnb Hosts in Onna?
Grandioso is the top-grossing host in Onna, with ¥394.1 million in bookings across 37 listings over the past year; a second account under the same name runs another 9. Together, the ten top-grossing hosts run 21% of the market's 471 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Grandioso Account 1 | 37 | ¥394,087,802 | ¥10,651,022 | 4.74/5 | |
| YotaMika | 15 | ¥270,707,729 | ¥18,047,182 | 4.82/5 | |
| ChingI | 7 | ¥119,442,276 | ¥17,063,182 | 4.94/5 | |
| 4 | Grandioso Account 2 | 9 | ¥91,449,491 | ¥10,161,055 | 4.81/5 |
| 5 | Villa VALIOSA | 4 | ¥80,029,863 | ¥20,007,466 | 4.94/5 |
| 6 | 巧 | 4 | ¥63,293,162 | ¥15,823,291 | 4.95/5 |
| 7 | Panacea | 1 | ¥51,260,244 | ¥51,260,244 | 4.91/5 |
| 8 | Youki | 11 | ¥49,069,695 | ¥4,460,881 | 4.89/5 |
| 9 | コーディアルステイ | 5 | ¥42,762,395 | ¥8,552,479 | 4.93/5 |
| 10 | Beach.Room | 5 | ¥40,986,211 | ¥8,197,242 | 4.93/5 |
Account numbers mark separate host accounts that share a display name.
Who Are the Airbnb Hosts in Onna?
Fewer than 1% of Onna listings are classed as professionally managed, though 47% of listings have a co-host. Superhosts run half of listings. Three-quarters of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
- Superhosts
- 50.7%
- Professional management
- 0.0%
- Cohosted listings
- 47.3%
- Instant Book enabled
- 74.9%
- Simplified Pricing
- 97.0%
Largest Airbnb Management Companies in Onna
10 management companies run five or more active Airbnb listings in Onna, and companies run 47% of its Airbnb homes. Grandioso is the largest, with 47 listings and an average guest rating of 4.76; the next largest are 連絡サポート, 株式会社AIRSTAR, 予約サポートコンシェルジュ and YotaMika. Among the five largest, 連絡サポート's homes rate highest, at 4.86.
The five largest run 27% of Onna's Airbnb homes
Share of Onna's Airbnb homes each company runs as host or co-host
- Grandioso 10% · 47
- 連絡サポート 5% · 25
- 株式会社AIRSTAR 5% · 22
- 予約サポートコンシェルジュ 4% · 20
- YotaMika 3% · 16
- All other listings 73%
Listings each company runs as host or co-host, 12 months to October 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Okinawa Prefecture, ranked by homes, guest rating and growth.
Nearby markets
Onna vs. Nearby Airbnb Markets
Onna earns about as much per listing as Ginowan, the top earner of the eight nearby markets in the table, all within 25 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kin 4 km | 85 | ¥5,602,646 | ¥31,048 | 54% |
| Uruma 14 km | 155 | ¥3,935,753 | ¥24,462 | 46% |
| Yomitan 14 km | 195 | ¥5,120,347 | ¥29,002 | 53% |
| Okinawa 17 km | 146 | ¥3,033,744 | ¥21,462 | 43% |
| Chatan 20 km | 193 | ¥5,843,716 | ¥34,780 | 51% |
| Nago 21 km | 263 | ¥5,154,786 | ¥35,785 | 45% |
| Motobu 21 km | 332 | ¥4,251,047 | ¥32,122 | 43% |
| Ginowan 25 km | 50 | ¥6,486,728 | ¥29,576 | 59% |
Other Airbnb Markets in Okinawa Prefecture
- Naha Airbnb data 758 listings
- Ishigaki Airbnb data 462 listings
- Miyakojima Airbnb data 316 listings
- Nakijin Airbnb data 192 listings
- Nanjo Airbnb data 129 listings
See all 20 Okinawa Prefecture Airbnb markets
Markets Similar to Onna
Markets elsewhere in Japan with a similar nightly rate and occupancy to Onna:
- Fujikawaguchiko Airbnb data Japan · ¥39,163/night · 51.6%
- Bunkyō-ku Airbnb data Japan · ¥37,313/night · 49.9%
- Yufu Airbnb data Japan · ¥39,384/night · 46.8%
- Takayama Airbnb data Japan · ¥32,978/night · 51.3%
- Ota City Airbnb data Japan · ¥44,218/night · 53.6%
- Setagaya-ku Airbnb data Japan · ¥35,480/night · 56.1%
FAQ
Onna Airbnb FAQ
How much do Airbnb hosts make in Onna?
An active Onna Airbnb grossed ¥6,293,721 on average in the 12 months to October 2026, according to AirROI's tracking of 471 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥832,000 or more in a typical month.
How much can I make on Airbnb in Onna?
It depends most on the home's size, location and how it's run. The middle half of Onna listings earn between ¥228,000 and ¥832,000 in a typical month, and the top tenth ¥1,290,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Onna?
Listings in Onna were booked on 51% of available nights over the past year. That compares with 47% for the Okinawa Prefecture average. August is usually the busiest month.
How much does an Airbnb cost per night in Onna?
The average booked night in Onna cost ¥39,144 before fees. Half of listings charge between ¥18,000 and ¥43,800, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Onna?
In Onna, 94% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Onna?
Yes, when it's run well. The average Onna Airbnb grossed ¥6,293,721 in the 12 months to October 2026, 35% above the Okinawa Prefecture average of ¥4,649,686. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥4,070,721 a year (about ¥339,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥648,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Onna?
August usually pays best, averaging ¥1,010,000 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Onna?
Each night a Onna listing was open to book earned ¥19,700 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥41,200 or more.
How far in advance do guests book Airbnbs in Onna?
Onna stays were booked 56 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Onna?
The average Onna Airbnb stay lasted 3.4 nights over the past year. A listing took 42 reservations over the year on average.
How are Airbnbs in Onna rated?
Guests rate Onna Airbnbs 4.75 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Onna?
Cape Manzamo, Onna Village and Maeda Point draw the most short-term rental interest in Onna. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Onna?
AirROI counted 471 active Airbnb listings in Onna as of October 2026. The closest tracked market is Kin, 4 km away.
How much are Airbnb cleaning fees in Onna?
In Onna, nearly three-quarters of listings add a cleaning fee, and the typical fee is about ¥9,907.
Method
About This Data
Figures on this page cover 471 active Airbnb listings in Onna from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.