Setagaya-ku, Tokyo Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Setagaya-ku, Tokyo Prefecture? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $23,657 per year — at a $193 nightly rate, 59.4% occupancy, and a $117 RevPAR that reflects strong rate-to-revenue efficiency across the market.
At 72 active listings, Setagaya-ku is a boutique market where solid booking activity throughout the year.
Regulation is high and 99% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Setagaya-ku?
In Setagaya-ku, the headline Airbnb metrics are $23,657 in average annual revenue,59.4% occupancy, $193 ADR, and $117 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Setagaya-ku?
Understanding the monthly revenue variations for Airbnb listings in Setagaya-ku is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Setagaya-ku is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Setagaya-ku across different performance tiers:
- Best-in-class properties (Top 10%) achieve $14,766+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,596 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,969 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,573, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Setagaya-ku
What Is the Monthly Airbnb Occupancy Rate in Setagaya-ku?
Maximize your bookings by understanding the Setagaya-ku STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Setagaya-ku:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 61%.
- Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Setagaya-ku
What Is the Average Airbnb Nightly Rate in Setagaya-ku?
Effective short term rental pricing strategy in Setagaya-ku involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Setagaya-ku typically peaks in April and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $333+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Setagaya-ku
What Is the RevPAR for Airbnb in Setagaya-ku?
RevPAR in Setagaya-ku is currently $117. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $68 RevPAR.
- Typical properties (Median) generate $84 RevPAR.
- Strong performers (Top 25%) earn $124 RevPAR.
- Best-in-class (Top 10%) achieve $196 RevPAR.
Average Monthly RevPAR Trend in Setagaya-ku
RevPAR Insights for Setagaya-ku
- The average RevPAR in Setagaya-ku is $117. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($196) and bottom 25% ($68) is $129, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Oct and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Setagaya-ku benchmarks. If your RevPAR falls below the median of $84, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $124+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Setagaya-ku Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Setagaya-ku?
Setagaya-ku's peak Airbnb season falls in October, November, September, while the softest stretch is January, February, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, November, September)
- Revenue averages $9,458 per month
- Occupancy rates average 62.9%
- Daily rates average $175
Shoulder Season
- Revenue averages $3,688 per month
- Occupancy maintains around 56.7%
- Daily rates hold near $199
Low Season (January, February, June)
- Revenue drops to average $1,932 per month
- Occupancy decreases to average 37.1%
- Daily rates adjust to average $186
Seasonality Insights for Setagaya-ku
- Airbnb seasonality in Setagaya-ku is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Setagaya-ku's highest earning potential, with monthly revenues climbing to $11,860, occupancy reaching 67.2%, and ADRs peaking at $249.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Setagaya-ku.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Setagaya-ku, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Even in a market with solid annual occupancy, the slower months benefit from competitive pricing and flexible check-in/check-out windows. Target remote workers and extended-stay travelers who value value over peak-season amenities.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Setagaya-ku, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Setagaya-ku?
Yes, Setagaya-ku, Tokyo Prefecture, Japan enforces high STR regulations and 99% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Setagaya-ku to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 99% licensed listings)
What Are the Best Neighborhoods for Airbnb in Setagaya-ku?
Setagaya-ku is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shimo-Takaido | Quiet and family-friendly neighborhood with easy access to central Tokyo. Known for its residential charm, Shimo-Takaido attracts families and long-term visitors seeking a peaceful environment. | Setagaya Park, Shimo-Takaido Station, Local cafes and shops, Koenji Temple, Tamagawa Josui Park |
| Nakai | Nakai offers a blend of suburban and urban living, with a relaxed atmosphere and convenient train connections. This area is appealing to both tourists and locals, making it a great investment opportunity. | Nakai Station, Local restaurants, Tama River, Hiding place garden, Small parks and walking paths |
| Kyodo | Known for its vibrant community and proximity to parks, Kyodo is popular among families and young professionals. This area offers an array of dining and shopping options, appealing to diverse guests. | Kyodo Station, Kumano Shrine, Kaminari Shrine, Local markets, Setagaya Art Museum |
| Sangenjaya | A lively area popular with young locals and expats, Sangenjaya boasts a mix of entertainment, dining, and shopping venues. It's a great spot for those looking for a vibrant and bustling atmosphere. | Sangenjaya Station, Carrot Tower, Local izakayas, Cafes and shops, Community events |
| Chayama | Famous for its quaint residential streets and serene parks, Chayama attracts those looking for a slower pace yet still close to urban conveniences, ideal for a quiet stay. | Chayama Park, Setagaya Art Museum, Local temples, Parks, Nature trails |
| Gotokuji | Home to the famous Gotokuji Temple, this area has a unique charm and attracts visitors interested in culture and tradition. The combination of history and tranquility makes it appealing for Airbnb guests. | Gotokuji Temple, Local antique shops, Scenic streets, Parks, Cafes |
| Kamiyama | With its proximity to parks and cultural attractions, Kamiyama is a peaceful area with charm, known for its artistic vibe and community events, making it attractive for short-stay visitors. | Kamiyama Park, Local galleries, Community centers, Shops and cafes, Cultural festivals |
| Miyazakidai | A growing residential neighborhood that offers a taste of local life while providing easy access to the city. It's attractive for families and those seeking a local experience away from the city hustle. | Miyazakidai Station, Local parks, Community markets, Cafes and shops, Peaceful streets |
Because Setagaya-ku has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Setagaya-ku?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Setagaya-ku
- The Setagaya-ku Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 72 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Setagaya-ku, Apartment/Condo properties are the most common (88.9%), reflecting the local real estate landscape.
Setagaya-ku Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Setagaya-ku
- The dominant room capacity in Setagaya-ku is 1 bedroom listings, making up 59.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Setagaya-ku, indicating a high concentration in these sizes.
- With over half the market (59.7%) consisting of studios or 1-bedroom units, Setagaya-ku is particularly well-suited for individuals or couples.
Setagaya-ku Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Setagaya-ku
- The most common guest capacity trend in Setagaya-ku vacation rentals is listings accommodating 2 guests (29.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Setagaya-ku STR market, accounting for 54.2% of listings.
- 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Setagaya-ku.
- On average, properties in Setagaya-ku are equipped to host 4.1 guests.
How Do Listings in Setagaya-ku Compare on Quality?
Listing quality in Setagaya-ku can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Setagaya-ku
- At 45.2 photos per listing on average, Setagaya-ku hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 33.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Setagaya-ku averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Setagaya-ku?
Amenity Prevalence
Amenity Insights for Setagaya-ku
- Essential amenities in Setagaya-ku that guests expect include: Wifi, Air conditioning, Smoke alarm, Hangers, Hair dryer, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Microwave, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Setagaya-ku: Wifi, Air conditioning, Smoke alarm, Hangers, Hair dryer, Shampoo.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Hangers, Hair dryer, Shampoo.
- Consider adding popular differentiators like Heating or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Setagaya-ku to stay competitive.
Which Airbnb Amenities Boost Revenue in Setagaya-ku?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Setagaya-ku, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Oven | 11.1% | $51,288 | $20,203 | 153.9% |
Patio or balcony | 15.3% | $47,305 | $19,392 | 143.9% |
Hot water | 87.5% | $25,324 | $11,981 | 111.4% |
Elevator | 30.6% | $36,887 | $17,835 | 106.8% |
First aid kit | 16.7% | $41,014 | $20,185 | 103.2% |
Coffee | 11.1% | $41,245 | $21,458 | 92.2% |
Children’s dinnerware | 13.9% | $38,780 | $21,217 | 82.8% |
Conditioner | 91.7% | $24,490 | $14,485 | 69.1% |
Dishes and silverware | 90.3% | $24,628 | $14,631 | 68.3% |
Rice maker | 66.7% | $27,213 | $16,543 | 64.5% |
Revenue Impact Insights for Setagaya-ku
- Oven tops the revenue impact list with a 153.9% uplift — listings with this amenity earn $51,288 vs. $20,203 without it.
- Hot water, Conditioner, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Setagaya-ku STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Setagaya-ku. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSetagaya-ku Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Setagaya-ku
- The typical guest profile for Airbnb in Setagaya-ku consists of predominantly international visitors (91%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 9.4% of guests.
- Key international markets include United States (27.9%) and Japan (9.4%).
- Top languages spoken are English (42.6%) followed by Japanese (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Setagaya-ku?
Listings in Setagaya-ku average 4.75 out of 5 overall, with about 23.2 reviews per active listing and 40.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Setagaya-ku
- An average rating of 4.75 places Setagaya-ku in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.86), while Value (4.68) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Setagaya-ku Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Setagaya-ku
- The most common availability pattern in Setagaya-ku falls within the 181-270 days range, representing 56.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Setagaya-ku (59.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Setagaya-ku?
Average Booking Lead Time by Month
Booking Lead Time Insights for Setagaya-ku
- The overall average booking lead time for vacation rentals in Setagaya-ku is 35 days.
- Guests book furthest in advance for stays during May (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (51 days avg.) sees the longest lead times, while Summer (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Setagaya-ku.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Setagaya-ku averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Setagaya-ku?
Guests in Setagaya-ku stay about 5.4 nights on average, generating roughly 1,340 reservations and 18.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Setagaya-ku
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Setagaya-ku
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Oct (9 nights) and shorten in Apr (5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Setagaya-ku Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
30.6% of total
2 Nights
16 listings
22.2% of total
4-6 Nights
1 listings
1.4% of total
7-29 Nights
4 listings
5.6% of total
30+ Nights
29 listings
40.3% of total
Key Insights
- The most prevalent minimum stay requirement in Setagaya-ku is 30+ Nights, adopted by 40.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.3%) caters to monthly stays (30+ nights) in Setagaya-ku, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.3% of Setagaya-ku hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 40.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Setagaya-ku.
Setagaya-ku Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.8% of total
Flexible
8 listings
11.1% of total
Moderate
8 listings
11.1% of total
Firm
51 listings
70.8% of total
Strict
3 listings
4.2% of total
Cancellation Policy Insights for Setagaya-ku
- The prevailing Airbnb cancellation policy trend in Setagaya-ku is Firm, used by 70.8% of listings.
- A majority (75.0%) of hosts in Setagaya-ku utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 70.8% market standard in Setagaya-ku.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Setagaya-ku.
How Much Are Airbnb Cleaning Fees in Setagaya-ku?
Cleaning fees in Setagaya-ku are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Setagaya-ku
- 97.2% of listings charge a cleaning fee, making it standard practice in Setagaya-ku. Guests expect it and factor it into their booking decisions.
- The gap between the average ($417) and median ($56) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Setagaya-ku median of $56. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Setagaya-ku Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Setagaya-kubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
8-minute walk from Yōga Station / Convenient access to the city center / Popular Setagaya area / Fuj
Entire Place • 1 bedroom
8-minute walk from Yōga Station / Convenient access to the city center / Popular Setagaya area / Fuj
Entire Place • 1 bedroom
Slow Living Loft Tokyo | 3 bedroom | 4 min Station
Entire Place • 3 bedrooms
3 mins walk to the station, 10 mins to Shibuya, 15 mins to Shinjuku, Shimokitazawa within walking di
Entire Place • 5 bedrooms
![Near Shibuya intersection [Sakura Matsuri] Ramen, vintage shop, Ghibli, direct to Shibuya, Shinjuku,](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTQzNTI0NDgzODA4ODI0MzI1OQ==/original/f6724bdf-7fb2-448f-9567-84b12eba93a7.jpeg?im_w=480&im_format=avif)
Near Shibuya intersection [Sakura Matsuri] Ramen, vintage shop, Ghibli, direct to Shibuya, Shinjuku,
Entire Place • 2 bedrooms
Family|Hokusai Bath|10 Guests|8 min Shinjuku
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Setagaya-ku?
Learn from the best! This table showcases top-performing Airbnb hosts in Setagaya-ku based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sumyca | 2 | $215,890 | 17 | 3.77/5.0 |
| Sumyca | 1 | $130,573 | 7 | 4.14/5.0 |
| Jotaro | 1 | $129,768 | 28 | 4.89/5.0 |
| Kotoha | 1 | $96,616 | 57 | 5.00/5.0 |
| Yuki | 3 | $70,239 | 55 | 4.92/5.0 |
| Bohora | 2 | $57,497 | 5 | 5.00/5.0 |
| 圭太 | 6 | $57,200 | 217 | 4.63/5.0 |
| Sumyca Tokyo | 7 | $50,834 | 130 | 4.62/5.0 |
| Toshihiko | 1 | $50,323 | 28 | 4.96/5.0 |
| Wanoyado | 1 | $49,929 | 35 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Setagaya-ku.
Who Are the Airbnb Hosts in Setagaya-ku?
Setagaya-ku has a relatively balanced host base.
Host Profile Insights for Setagaya-ku
- A 47.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 20.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 97.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Setagaya-ku averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Setagaya-ku's Airbnb Market Compare to Nearby Cities?
How does the Setagaya-ku Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Sumida City, Setagaya-ku has 2 percentage points lower occupancy and about $123 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 62 | $9,418 | $567.31 | 60% |
| Adachi City | 51 | $6,653 | $393.12 | 54% |
| Minato City | 109 | $5,494 | $376.61 | 57% |
| Sumida City | 351 | $4,504 | $315.78 | 61% |
| Suginami City | 77 | $4,272 | $382.35 | 56% |
| Futtsu | 45 | $4,265 | $441.61 | 40% |
| Chuo City | 16 | $4,084 | $232.12 | 57% |
| Nagatoro | 11 | $3,780 | $228.04 | 49% |
| Oshino | 13 | $3,739 | $314.69 | 40% |
| Ota City | 164 | $3,646 | $291.72 | 53% |
Frequently Asked Questions About Airbnb in Setagaya-ku
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Setagaya-ku.
How much do Airbnb hosts make in Setagaya-ku?
Setagaya-ku hosts earn about $23,657 per year on average, with an average nightly rate of $193 and RevPAR of $117. Those figures describe the typical revenue environment for active listings in Setagaya-ku, Tokyo Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Setagaya-ku market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Setagaya-ku?
The average Airbnb occupancy rate in Setagaya-ku is 59.4%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Setagaya-ku?
Listings in Setagaya-ku average $193 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Setagaya-ku?
Setagaya-ku currently has about 72 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Setagaya-ku?
AirROI currently classifies the short-term rental regulation level in Setagaya-ku as High. The dataset also shows about 98.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Setagaya-ku?
RevPAR in Setagaya-ku is about $117. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Setagaya-ku?
At 59.4% occupancy, Setagaya-ku can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,657, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Setagaya-ku?
The average booking lead time in Setagaya-ku is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Setagaya-ku?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Setagaya-ku include Shimo-Takaido, Nakai, Kyodo. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Setagaya-ku?
entire_home listings make up 94.4% of the active supply in Setagaya-ku. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Setagaya-ku compare to nearby Airbnb markets?
Among neighboring markets, Shinagawa City posts $113,019 in average annual revenue with 60.1% occupancy, compared to Setagaya-ku's $23,657 and 59.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Setagaya-ku?
The average Airbnb stay length in Setagaya-ku is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Setagaya-ku?
Airbnb listings in Setagaya-ku average 4.75 out of 5 overall. About 40.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Setagaya-ku?
Oven and Patio or balcony are among the strongest revenue-linked amenities in Setagaya-ku. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Setagaya-ku?
Yes. About 97.2% of active Airbnb listings in Setagaya-ku charge a cleaning fee, and the average fee is $417. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Setagaya-ku?
A 47.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.