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Airbnb market data · 202612 months to September 2026

Shinjuku, Japan Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
1,391
Avg. booking lead time
41 days
Listings showing a permit
63%
Peak revenue month
November
Lowest revenue month
February

The short answer

Shinjuku Airbnb Market at a Glance

Listings averaged ¥34,549 a night, about 7% higher than the Tokyo Prefecture average of ¥32,400, and were booked on 59% of available nights, close to its 57%.

Timing matters: in November, the best month, the average listing earned about twice as much as in February, the slowest.

With 1,391 active listings, Shinjuku is the third-largest of 40 Tokyo Prefecture markets AirROI tracks.

Map of Airbnb listings in Shinjuku Browse the live Shinjuku Airbnb market See Every Shinjuku Listing

Revenue

How Much Do Airbnb Hosts Make in Shinjuku?

Gross bookings per Shinjuku listing averaged ¥4,763,282 over the 12 months to September 2026 (Tokyo Prefecture average: ¥5,293,571), before cleaning, platform and management costs and taxes.

The average Shinjuku listing brought in ¥975,000 in November, its best month, and ¥491,000 in February, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn ¥1,330,000+ a month, about three times the typical property.
  • Strong performers (top 25%) earn ¥756,000 or more, roughly ¥310,000 a month above the median.
  • Typical properties (median) earn about ¥442,000 a month.
  • Entry-level properties (bottom 25%) earn ¥280,000 or less, about two-thirds of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

November earned about twice what February did

Average revenue per active listing, by month, September 2025 to August 2026

The dashed line is the average of the months shown, ¥696,000.

Shinjuku Airbnb Data by Month

Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.

November 2025 led on revenue. Nightly rates peaked in August 2026 and bookings in October 2025, so the best-paying month is not always the busiest or the priciest.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Shinjuku, Sep 2025 to Aug 2026
Month Avg. Revenue Occupancy Avg. Nightly Rate RevPAR Booking Lead Time Avg. Length of Stay
Sep 2025¥770,21960.5%¥30,611¥25,67437 days5.8 nights
Oct 2025¥968,66876.1%¥30,599¥31,24754 days5.3 nights
Nov 2025¥975,32274.8%¥30,072¥32,51157 days5.6 nights
Dec 2025¥574,66662.2%¥30,738¥18,53812 days7.8 nights
Jan 2026¥511,33455.4%¥29,937¥16,49527 days6.2 nights
Feb 2026¥491,44461.1%¥30,880¥17,55235 days6.6 nights
Mar 2026¥618,20867.4%¥33,036¥19,94246 days6.8 nights
Apr 2026¥678,98770.2%¥35,429¥22,63356 days5.2 nights
May 2026¥673,80166.9%¥34,567¥21,73654 days5.7 nights
Jun 2026¥567,13956.1%¥32,557¥18,90542 days6.1 nights
Jul 2026¥826,03556.0%¥42,982¥26,64650 days6.4 nights
Aug 2026¥692,15948.7%¥43,067¥22,32856 days5.8 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

These are market-wide figures. To see what one particular Shinjuku home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.

Profit

Is an Airbnb in Shinjuku Profitable?

Yes, when it's run well. The average Shinjuku Airbnb took in ¥4,763,282 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥269,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥464,000 a month.

Cleaning it yourself keeps the ¥320,000 a year guests pay in cleaning fees, for about ¥296,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥232,000 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Shinjuku Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Shinjuku Airbnb
Line Average listing Top-quarter listing
Money in
Nightly bookings¥4,443,282¥7,598,000
Cleaning fees guests pay7% of Shinjuku bookings¥320,000¥548,000
Gross bookings¥4,763,282¥8,146,000
Running costs
Airbnb's feeAbout 14%: 15.5% for the 88% of Shinjuku listings on Simplified Pricing, 3% for the rest−¥667,000−¥1,140,000
Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself−¥320,000−¥548,000
Utilities and internetAbout 5% of bookings−¥238,000−¥407,000
Guest suppliesToiletries, coffee, paper goods: about 2%−¥95,000−¥163,000
Repairs and upkeepIncluding linens and small replacements: about 3%−¥143,000−¥244,000
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−¥48,000−¥48,000
Permit and registrationWhere one is required−¥24,000−¥24,000
Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings¥0¥0
Pricing and messaging toolsOptional; Airbnb's own tools are free¥0¥0
Lodging taxesAdded to the guest's bill and passed on¥0¥0
Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee−¥1,535,000−¥2,574,000
Left for housing costs, then profit¥3,228,282about ¥269,000 a month¥5,572,000about ¥464,000 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo fees Depend on the home

Estimate Your Own Shinjuku Airbnb Profit

The estimate starts from Shinjuku's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Shinjuku home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Shinjuku's Top Earners Get There

  • More nights booked. The busiest quarter of Shinjuku listings are booked on 83% or more of their nights, against 69% for the median listing. Ten more booked nights a year at the median rate of ¥22,200 adds about ¥222,000 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge ¥35,400 a night or more, against a median of ¥22,200. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥444,000 a year.
  • Open for the busy months. November brought the average listing about ¥975,000, against ¥491,000 in February, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Shinjuku listings average 4.72 stars, and 25% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥679,000 a month, against ¥397,000 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Shinjuku?

Shinjuku listings were booked on 59% of the nights they were open over the past year, 2 percentage points above the Tokyo Prefecture average (57%) and 10 points above the Japan average (49%). Occupancy swings from 49% in August to 76% in October.

The busiest tenth of listings are booked about twice as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 90%+ of open nights, 21 points above the median.
  • Strong performers (top 25%) fill 83% or more, roughly six nights a week.
  • Typical properties (median) fill about 69% of open nights.
  • Entry-level properties (bottom 25%) fill 47% or less, under four nights a week.

October was the busiest month in Shinjuku, August the quietest

Share of open nights booked, by month, September 2025 to August 2026

The 12-month rate of 59% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Shinjuku?

The average nightly rate in Shinjuku, known as ADR (average daily rate), was ¥34,549 over the past year, about 7% above the Tokyo Prefecture average of ¥32,400 and about 20% above the Japan average of ¥28,800. Rates peak in July and August at about ¥43,100 and bottom out in January and November at about ¥29,900.

Prices span a wide range: the top 10% charge about 3.8 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge ¥58,900+ a night, about 2.7 times the median.
  • Strong performers (top 25%) charge ¥35,400 or more, about ¥13,000 above the median.
  • Typical properties (median) charge about ¥22,200 a night.
  • Entry-level properties (bottom 25%) charge ¥15,400 or less, about two-thirds of the median.

August rates ran 44% above January's

Average nightly rate (ADR), by month, September 2025 to August 2026

The dashed line is the average of the months shown, ¥33,700.

What Is the RevPAR for Airbnb in Shinjuku?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Shinjuku it averaged ¥19,900 over the past year, from about ¥16,500 in January to about ¥32,500 in November.

Per open night, by tier:

  • Best-in-class properties (top 10%) earn ¥39,700+ per open night, about 2.8 times the median.
  • Strong performers (top 25%) earn ¥22,900 or more, about ¥8,700 a night above the median.
  • Typical properties (median) earn about ¥14,200 per open night.
  • Entry-level properties (bottom 25%) earn ¥9,220 or less, about two-thirds of the median.

November RevPAR was about twice January's

Revenue per open night (RevPAR), by month, September 2025 to August 2026

The dashed line is the average of the months shown, ¥22,900. The 12-month RevPAR of ¥19,900 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Seasonality

Best and Worst Months for Airbnb in Shinjuku

Shinjuku has two high seasons, July and September–November, which makes it a moderately seasonal market. Business is slowest from December to March, with a midsummer dip in June as well.

Average monthly Airbnb revenue, occupancy and nightly rate in Shinjuku by season
Season Revenue per month Occupancy Nightly rate
High seasonJuly, September–November¥885,00067%¥33,566
Shoulder seasonApril–May, August¥682,00062%¥37,688
Low seasonJune, December–March¥553,00060%¥31,430

How Far in Advance Do Guests Book Airbnb in Shinjuku?

Guests book Shinjuku stays 41 days ahead on average (about six weeks). November stays are booked furthest out, about 57 days ahead, and December stays closest to arrival, about 12 days. A typical November booking is made in mid-September.

November stays are booked furthest ahead

Average days between booking and check-in, by month of stay, September 2025 to August 2026

The 12-month figure of 41 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Shinjuku

63% of the 1,391 active listings in Shinjuku display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Shinjuku.

Neighborhoods

Best Neighborhoods for Airbnb in Shinjuku

AirROI's area guide picks eight Shinjuku neighborhoods that draw short-term rental guests, led by Shinjuku Ni-chome, Kabukicho and Shinjuku Gyoen. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Shinjuku
Area Who it suits Landmarks nearby
Shinjuku Ni-chome This vibrant neighborhood is renowned for its nightlife and LGBTQ+ scene, making it a hotspot for both locals and tourists looking for entertainment and socializing.Tokyo Opera City, Shinjuku Gyoen National Garden, Golden Gai, Omoide Yokocho, Robot Restaurant
Kabukicho Known as Tokyo's entertainment district, Kabukicho features numerous bars, restaurants, and clubs. It's very popular among tourists looking for a lively nightlife experience.Godzilla Head, Shinjuku Golden Gai, VR Zone Shinjuku, Samurai Museum, Manga Museum
Shinjuku Gyoen Home to the vast and beautiful Shinjuku Gyoen National Garden, this area appeals to nature lovers and those seeking tranquility amidst the urban sprawl.Shinjuku Gyoen National Garden, Shinjuku Historical Museum, Meiji Shrine, Yoyogi Park, Tokyo Metropolitan Government Building
Takadanobaba A younger, vibrant area home to many students and affordable attractions. Ideal for budget travelers and those wanting local experiences.Waseda University, Baba-chan Statue, Sugamo Jizo-dori Shopping Street, Tokyo Sumo Wrestling Museum, Takadanobaba Shopping Street
Nishi-Shinjuku This area is known for its skyscrapers and business centers, attracting business travelers and urban explorers looking for modern Tokyo.Tokyo Metropolitan Government Building, Shinjuku Park Tower, Tokyo Opera City, Shinjuku Central Park, Nishi-Shinjuku Shopping District
Omoide Yokocho Also known as 'Memory Lane', this narrow alleyway is famous for its tiny yakitori restaurants and traditional atmosphere, attracting food lovers and tourists.Yakitori Alley, Shinjuku Gyoen Park, Sake Bars, Omoide Yokocho Restaurants, City Lights Views
Yoyogi This neighborhood is close to Yoyogi Park and is ideal for travelers seeking a mix of nature and metropolitan experiences, popular among families and youth.Yoyogi Park, NHK Studio Park, Meiji Shrine, Harajuku Shopping District, Yoyogi National Gymnasium
Shinjuku Sumo Hall Famous for sumo wrestling events, this area attracts sports enthusiasts and anyone interested in experiencing Japanese culture up close.Ryogoku Kokugikan, Edo-Tokyo Museum, Sumo Wrestling Matches, Yokoamicho Park, Sumo Shop

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Shinjuku Airbnb Listings by Type and Size

More than nine in ten Airbnbs in Shinjuku are entire homes (91%), with private rooms at 8%. Apartments and condos account for 90% of the stock; houses come next at 8%.

Nearly all listings rent the whole place

Shinjuku Airbnb listings by room type

  • Entire home 91%
  • Private room 8%
  • Shared room <1%
Room types in numbers
Shinjuku Airbnb listings by room type
Room type Share of listings Listings
Entire home91.4%1,272
Private room8.2%114
Shared room0.4%5

Apartments dominate the property mix

Shinjuku Airbnb listings by property type

  • Apartment/Condo 90%
  • House 8%
  • Hotel/Boutique 1%
  • Cabin/Outdoor <1%
Property types in numbers
Shinjuku Airbnb listings by property type
Property type Share of listings Listings
Apartment/Condo90.0%1,252
House8.3%115
Hotel/Boutique1.4%20
Cabin/Outdoor0.3%4

How Many Bedrooms Do Airbnb Listings in Shinjuku Have?

Shinjuku's homes run small: studios and one-bedrooms make up 61% of entire homes, and only 20% of homes have three or more bedrooms. Shares are of the 704 entire homes that give a bedroom count; rented rooms are left out.

Shinjuku entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Shinjuku entire homes by number of bedrooms
Bedrooms Share of entire homes with a bedroom count Entire homes
Studio3.0%21
1 bedroom58.4%411
2 bedrooms18.9%133
3 bedrooms12.4%87
4 bedrooms5.7%40
5+ bedrooms1.7%12

What Each Home Size Earns in Shinjuku

A typical studio in Shinjuku earned ¥1,600,000 over the past year, against ¥9,140,000 for a home with five or more bedrooms.

What each home size earns in Shinjuku
Home size Listings Typical annual revenue (median) Average annual revenue Avg. nightly rate Occupancy
Studio21¥1,600,000¥1,820,000¥18,25551%
1 bedroom411¥2,470,000¥3,350,000¥32,80453%
2 bedrooms133¥4,110,000¥5,010,000¥41,78757%
3 bedrooms87¥7,710,000¥8,460,000¥48,63266%
4 bedrooms40¥8,620,000¥9,270,000¥58,59864%
5+ bedrooms12¥9,140,000¥13,000,000¥72,49267%

How Many Guests Do Airbnbs in Shinjuku Sleep?

Most Shinjuku listings are sized for couples and small families: 61% sleep four guests or fewer, and just 18% take eight or more. Shares are of the 785 listings with a guest capacity on file (56% of the market).

Shinjuku listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
Shinjuku listings by guest capacity
Guest capacity Share of listings with a capacity on file Listings
1 guest2.3%18
2 guests28.7%225
3 guests11.5%90
4 guests18.2%143
5 guests8.2%64
6 guests9.6%75
7 guests3.7%29
8+ guests18.0%141

How Shinjuku Airbnb Listings Are Set Up

Shinjuku hosts set up an average of 2.8 beds per listing, roughly two for every bedroom. Only 32% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
92
Beds per listing
2.8
Show exact location
32%

What Amenities Do Airbnb Listings in Shinjuku Offer?

Washers are close to standard in Shinjuku: 88% of listings have one.

Share of Shinjuku listings with each common amenity

  • Air conditioning 100%
  • Wifi 98%
  • Hair dryer 94%
  • Shampoo 91%
  • Smoke alarm 89%
  • Washer 88%
  • Hot water 87%
  • Conditioner 86%
  • Microwave 85%
  • Hangers 84%

Airbnb Amenities Linked to Higher Revenue in Shinjuku

Listings in Shinjuku with a sound system earned about 2.2 times as much a year, on average, as those without: ¥10,100,000 against ¥4,700,000. The gap is smaller for a home movie theater (about 65% more) and an outdoor dining area (about 60% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.

Revenue gap for Shinjuku listings with each amenity

How much more listings with the amenity earned in a year than those without, and the share of listings that have it

  • Sound system +115% on 1% of listings
  • Movie theater +63% on 1% of listings
  • Outdoor dining area +61% on 0.8% of listings
  • Patio or balcony +61% on 19% of listings
  • Game console +55% on 1% of listings
  • Private living room +39% on 3% of listings
  • Free parking on premises +37% on 2% of listings
  • Elevator +15% on 36% of listings
  • Paid parking on premises +13% on 3% of listings
  • Smart lock +8% on 12% of listings
Revenue by amenity in numbers
Average annual revenue of Shinjuku listings with and without each amenity
Amenity Listings with it Avg. revenue with Avg. revenue without Revenue gap
Sound system1%¥10,100,000¥4,700,000+115%
Movie theater1%¥7,690,000¥4,730,000+63%
Outdoor dining area0.8%¥7,620,000¥4,740,000+61%
Patio or balcony19%¥6,850,000¥4,260,000+61%
Game console1%¥7,330,000¥4,730,000+55%
Private living room3%¥6,550,000¥4,700,000+39%
Free parking on premises2%¥6,460,000¥4,720,000+37%
Elevator36%¥5,180,000¥4,530,000+15%
Paid parking on premises3%¥5,350,000¥4,750,000+13%
Smart lock12%¥5,110,000¥4,720,000+8%

Guests

Who Books Airbnbs in Shinjuku?

Shinjuku runs on foreign visitors: 98% of guests who left reviews live outside Japan. The United States leads with 28% of reviewers, ahead of Australia at 8%. Guests speak a mix of languages: English leads at 47%, followed by Spanish and French.

98% of Shinjuku guests come from abroad

Where guests who left reviews live

  • International 98%
  • Domestic 2%

Where Shinjuku guests come from: top cities

Share of guests who left reviews

  • New York 3%
  • Paris 2%
  • London 2%
  • Seoul 2%
  • Los Angeles 2%
Top origin cities in numbers
Where Shinjuku guests come from: top cities
Origin city Share of guests
New York2.5%
Paris2.4%
London2.0%
Seoul1.7%
Los Angeles1.6%

Where Shinjuku guests come from: top countries

Share of guests who left reviews

  • United States 28%
  • Australia 8%
  • France 7%
  • Canada 7%
  • United Kingdom 5%
Top origin countries in numbers
Where Shinjuku guests come from: top countries
Origin country Share of guests
United States28.0%
Australia7.7%
France7.5%
Canada7.0%
United Kingdom5.3%

Languages spoken by Shinjuku guests

Share of guests who left reviews

  • English 47%
  • Spanish 10%
  • French 9%
  • Chinese 7%
  • German 5%
Top languages in numbers
Languages spoken by Shinjuku guests
Language Share of guests
English46.6%
Spanish10.1%
French9.3%
Chinese6.6%
German4.6%

What Are Airbnb Guest Ratings in Shinjuku?

Shinjuku Airbnbs average 4.72 stars, and 25% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.68, against 4.85 for host communication. Listings here carry long review histories, about 105 reviews each on average.

Communication scores highest in Shinjuku; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.76
  • Cleanliness 4.72
  • Communication 4.85
  • Location 4.78
  • Check-in 4.82
  • Value 4.68
Category scores in numbers
Shinjuku guest ratings by category
Category Average rating (out of 5)
Accuracy4.76
Cleanliness4.72
Communication4.85
Location4.78
Check-in4.82
Value4.68

Booking patterns

How Guests Book in Shinjuku: Stays, Rules and Fees

More than seven in ten Shinjuku listings are open to guests more than 180 days a year, but only 30% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 46% of listings; blocked nights include any the host closes off.

Days a year Shinjuku listings are open to guests

Share of listings by days a year

  • 271-366 days 24%
  • 181-270 days 47%
  • 91-180 days 27%
  • 31-90 days 1%
  • 1-30 days <1%
Open days in numbers
Days a year Shinjuku listings are open to guests
Days a year Share of listings Listings
271-366 days24.4%339
181-270 days47.1%655
91-180 days27.2%379
31-90 days1.2%17
1-30 days0.1%1

Days a year Shinjuku listings are booked or blocked

Share of listings by days a year

  • 271-366 days 1%
  • 181-270 days 29%
  • 91-180 days 46%
  • 31-90 days 17%
  • 1-30 days 6%
Booked or blocked days in numbers
Days a year Shinjuku listings are booked or blocked
Days a year Share of listings Listings
271-366 days1.4%20
181-270 days29.0%404
91-180 days46.4%646
31-90 days17.1%238
1-30 days6.0%83

What Is the Average Length of Stay for Airbnb in Shinjuku?

The average Shinjuku booking lasts 6.7 nights, longest in December and shortest in April. Listings took about 25 bookings each over the year, some 35,300 in all. About seven in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.

Average length of stay by month in Shinjuku

Average nights per booking, by month of stay

Shinjuku Airbnb Minimum Stay Requirements

More than seven in ten listings in Shinjuku accept stays of one or two nights. A smaller group, 8%, takes only stays of 30 nights or more.

Minimum stay set by Shinjuku listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 46% 633 listings
  • 2 Nights 27% 376 listings
  • 3 Nights 9% 121 listings
  • 4-6 Nights 4% 50 listings
  • 7-29 Nights 8% 105 listings
  • 30+ Nights 8% 106 listings

What Cancellation Policies Do Airbnb Hosts Use in Shinjuku?

Firm is the most common cancellation policy in Shinjuku, used by 57% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly seven in ten listings use Firm or stricter terms, against 25% on Flexible or Moderate.

Cancellation policies of Shinjuku listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 7% 96 listings
  • Moderate 18% 252 listings
  • Limited 7% 91 listings
  • Firm 57% 796 listings
  • Strict 9% 119 listings
  • Super Strict 30 Days <1% 2 listings
  • Super Strict 60 Days 3% 35 listings

How Much Are Airbnb Cleaning Fees in Shinjuku?

More than nine in ten Shinjuku listings charge a cleaning fee. The typical fee is ¥8,473; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 6.7 nights, that adds roughly ¥1,260 a night to what guests pay. For listings that charge one, cleaning fees make up about 7% of gross revenue.

Median cleaning fee
¥8,473
Listings charging a fee
92.5%
Share of gross revenue
6.7%

Top earners

Top-Earning Airbnbs and Hosts in Shinjuku

Two of the top-grossing listings, including the top earner, are left out below: they are one-bedroom units priced at more than three times the ¥58,900 a night that puts a listing in the top 10% here, a sign that each covers several rooms or units or that its price is misrecorded. Leaving those out, the top earner in Shinjuku, an entire home, took in ¥44,500,000 over the past year, about 9.3 times the city's average of ¥4,760,000.

Ostay-Ryu's Condo 3 Ostay-Ryu's Condo 3 Entire home Rated 4.63
Revenue
¥44.5M
Occupancy
75.7%
Daily rate
¥162,067
8-minute walk from Waseda Station / 3 lines available: Tozai Line, Fukutoshin Line, and Yamanote… 8-minute walk from Waseda Station / 3 lines available: Tozai Line, Fukutoshin Line, and Yamanote… Entire home Rated 4.45
Revenue
¥39M
Occupancy
67.3%
Daily rate
¥142,447
6 min walk from the nearest station / 1 train ride to Shinjuku Station / D-WASEDA 6 min walk from the nearest station / 1 train ride to Shinjuku Station / D-WASEDA Entire home Rated 4.54
Revenue
¥35.7M
Occupancy
70.3%
Daily rate
¥137,413
4 min walk from Nishi-Shinjuku 5-chome Station / 4 min train to Shinjuku Station / Le Creux… 4 min walk from Nishi-Shinjuku 5-chome Station / 4 min train to Shinjuku Station / Le Creux… Entire home Rated 4.51
Revenue
¥32.7M
Occupancy
66.7%
Daily rate
¥126,043
2-minute walk from the nearest station / Good access to Shinjuku / TETO Waseda 2-minute walk from the nearest station / Good access to Shinjuku / TETO Waseda Entire home Rated 4.67
Revenue
¥31.7M
Occupancy
55.3%
Daily rate
¥139,645
Large 5BR Okubo Home | 30sec to Station Large 5BR Okubo Home | 30sec to Station Entire home · 5 bedrooms Rated 4.98
Revenue
¥31.2M
Occupancy
85.2%
Daily rate
¥99,654

Who Are the Top Airbnb Hosts in Shinjuku?

Smuca Tokyo is the top-grossing host in Shinjuku, with ¥223.3 million in bookings across 24 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 13% of the market's 1,391 listings. Per listing, a smaller operator earns more: Sumyca (4 listings) grossed ¥29.3 million per listing, about 3.2 times Smuca Tokyo's ¥9.31 million.

Top Airbnb hosts in Shinjuku by revenue
# Host Listings Gross revenue Per listing Avg. rating
Smuca Tokyo 24¥223,323,850¥9,305,1604.63/5
Jang 16¥166,936,966¥10,433,5604.88/5
Eric 29¥136,524,310¥4,707,7354.83/5
4 Sumyca Account 1 8¥134,379,234¥16,797,4044.68/5
5 Stay6 17¥121,486,657¥7,146,2744.62/5
6 圭太 36¥121,312,490¥3,369,7914.55/5
7 Sumyca Tokyo 18¥120,320,053¥6,684,4474.73/5
8 Sumyca Account 2 4¥117,351,687¥29,337,9224.51/5
9 Sumyca Account 3 14¥112,705,670¥8,050,4054.74/5
10 Sumyca Account 4 15¥105,989,109¥7,065,9414.70/5

Account numbers mark separate host accounts that share a display name.

Who Are the Airbnb Hosts in Shinjuku?

Fewer than 1% of Shinjuku listings are classed as professionally managed, though 49% of listings have a co-host. Superhosts run half of listings. 73% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.

Superhosts
49.7%
Professional management
0.6%
Cohosted listings
48.7%
Instant Book enabled
73.5%
Simplified Pricing
88.0%

Largest Airbnb Management Companies in Shinjuku

11 management companies run five or more active Airbnb listings in Shinjuku, and companies run 23% of its 1,391 active listings. Sumyca is the largest, with 86 listings and an average guest rating of 4.68; the next largest are Tranova, Unito, Kyuu10:00-18:00 and Oci2. Among the five largest, Oci2's homes rate highest, at 4.84.

The five largest run 17% of Shinjuku's listings

Share of Shinjuku's 1,391 active Airbnb listings each company runs as host or co-host

  • Sumyca 6% · 86
  • Tranova 3% · 45
  • Unito 3% · 44
  • Kyuu10:00-18:00 3% · 39
  • Oci2 1% · 17
  • All other listings 83%

Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.

See the largest management companies in Tokyo Prefecture, with a profile of each.

Nearby markets

Shinjuku vs. Nearby Airbnb Markets

AirROI also tracks listings in this area under another name: Shinjuku City (554 active listings) has its own page and is left out of the comparison below.

Of the eight nearby markets in the table, all within 6 km, Shibuya (4 km away) earned the most per listing, about 45% more than Shinjuku. Chiyoda City was the busiest, booked on 71% of nights against 59% in Shinjuku.

Airbnb markets near Shinjuku: distance, revenue, nightly rate and occupancy
Market Listings Avg. annual revenue Avg. nightly rate Occupancy
Tokyo 3 km 15,102¥5,373,751¥30,12356%
Nakano City 3 km 425¥4,852,506¥28,02062%
Toshima-k 4 km 838¥4,049,456¥30,08758%
Shibuya 4 km 895¥6,887,119¥43,25063%
Bunkyō-ku 4 km 132¥3,946,996¥33,19553%
Minato-ku 6 km 430¥6,753,905¥59,18256%
Itabashi-ku 6 km 193¥2,400,991¥19,56652%
Chiyoda City 6 km 39¥6,543,650¥26,72871%

Other Airbnb Markets in Tokyo Prefecture

See all 40 Tokyo Prefecture Airbnb markets

FAQ

Shinjuku Airbnb FAQ

How much do Airbnb hosts make in Shinjuku?

An active Shinjuku Airbnb grossed ¥4,763,282 on average in the 12 months to September 2026, according to AirROI's tracking of 1,391 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥756,000 or more in a typical month.

How much can I make on Airbnb in Shinjuku?

It depends most on the home's size, location and how it's run. The middle half of Shinjuku listings earn between ¥280,000 and ¥756,000 in a typical month, and the top tenth ¥1,330,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Shinjuku?

Listings in Shinjuku were booked on 59% of available nights over the past year. That compares with 57% for the Tokyo Prefecture average. October was the busiest month.

How much does an Airbnb cost per night in Shinjuku?

The average booked night in Shinjuku cost ¥34,549 before fees. Half of listings charge between ¥15,400 and ¥35,400, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Shinjuku?

In Shinjuku, 63% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Shinjuku?

Yes, when it's run well. The average Shinjuku Airbnb grossed ¥4,763,282 in the 12 months to September 2026, 10% below the Tokyo Prefecture average of ¥5,293,571. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥3,228,282 a year (about ¥269,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥464,000 a month. Check a specific home in the Airbnb calculator.

When is Airbnb peak season in Shinjuku?

November paid best over the past year, at ¥975,000 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.

What is the Airbnb RevPAR in Shinjuku?

Each night a Shinjuku listing was open to book earned ¥19,900 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥39,700 or more.

How far in advance do guests book Airbnbs in Shinjuku?

Shinjuku stays were booked 41 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.

How long do guests stay at Airbnbs in Shinjuku?

The average Shinjuku Airbnb stay lasted 6.7 nights over the past year. A listing took 25 reservations over the year on average.

How are Airbnbs in Shinjuku rated?

Guests rate Shinjuku Airbnbs 4.72 out of 5 on average. Guests score communication highest and value lowest.

What are the best neighborhoods for Airbnb in Shinjuku?

Shinjuku Ni-chome, Kabukicho and Shinjuku Gyoen draw the most short-term rental interest in Shinjuku. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Shinjuku?

AirROI counted 1,391 active Airbnb listings in Shinjuku as of September 2026. The closest tracked market is Tokyo, 3 km away.

How much are Airbnb cleaning fees in Shinjuku?

In Shinjuku, more than nine in ten listings add a cleaning fee. The median fee is ¥8,473; a handful of extreme values pull the simple average far above that, so the median is the better guide.

Method

About This Data

Figures on this page cover 1,391 active Airbnb listings in Shinjuku from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.