Shibuya, Tokyo Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shibuya, Tokyo Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $44,321 per year — at a $266 nightly rate, 59.4% occupancy, and a $163 RevPAR that reflects strong rate-to-revenue efficiency across the market.
Shibuya's 227 active listings and solid booking activity throughout the year position it as a midsize vacation rental market.
Regulation is high and 96% of listings show active registration — compliance is the cost of entry. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Shibuya?
In Shibuya, the headline Airbnb metrics are $44,321 in average annual revenue,59.4% occupancy, $266 ADR, and $163 in RevPAR, and guests book about 41 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shibuya?
Understanding the monthly revenue variations for Airbnb listings in Shibuya is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shibuya is typically November, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shibuya across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,405+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,417 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,503 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,953, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shibuya
What Is the Monthly Airbnb Occupancy Rate in Shibuya?
Maximize your bookings by understanding the Shibuya STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shibuya:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 44% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shibuya
What Is the Average Airbnb Nightly Rate in Shibuya?
Effective short term rental pricing strategy in Shibuya involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shibuya typically peaks in November and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $428+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $276 or more.
- Typical properties (Median) charge around $186 per night.
- Entry-level properties (Bottom 25%) earn around $131 per night.
Average Daily Rate (ADR) Trend by Month in Shibuya
What Is the RevPAR for Airbnb in Shibuya?
RevPAR in Shibuya is currently $163. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $78 RevPAR.
- Typical properties (Median) generate $127 RevPAR.
- Strong performers (Top 25%) earn $178 RevPAR.
- Best-in-class (Top 10%) achieve $306 RevPAR.
Average Monthly RevPAR Trend in Shibuya
RevPAR Insights for Shibuya
- The average RevPAR in Shibuya is $163. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($306) and bottom 25% ($78) is $228, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Nov and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shibuya benchmarks. If your RevPAR falls below the median of $127, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $178+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shibuya?
Shibuya's peak Airbnb season falls in November, October, December, while the softest stretch is April, May, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, October, December)
- Revenue averages $6,302 per month
- Occupancy rates average 73.4%
- Daily rates average $279
Shoulder Season
- Revenue averages $4,353 per month
- Occupancy maintains around 59.9%
- Daily rates hold near $239
Low Season (April, May, August)
- Revenue drops to average $1,475 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $222
Seasonality Insights for Shibuya
- Airbnb seasonality in Shibuya is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shibuya's highest earning potential, with monthly revenues climbing to $6,748, occupancy reaching 78.4%, and ADRs peaking at $303.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $212.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shibuya.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Shibuya, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Even in a market with solid annual occupancy, the slower months benefit from competitive pricing and flexible check-in/check-out windows. Target remote workers and extended-stay travelers who value value over peak-season amenities.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shibuya, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shibuya?
Yes, Shibuya, Tokyo Prefecture, Japan enforces high STR regulations and 96% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shibuya to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
What Are the Best Neighborhoods for Airbnb in Shibuya?
Location within Shibuya matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shibuya Center-gai | A bustling pedestrian zone that embodies the spirit of Shibuya with endless shopping, dining, and nightlife options. Attracts young travelers and tourists looking for an energetic atmosphere. | Shibuya Crossing, Hachiko Statue, Shibuya 109, Center-gai shopping street, various bars and nightclubs |
| Shibuya Scramble Square | Home to one of the tallest buildings in Tokyo, it features an observation deck and luxury shopping. It's popular with both tourists and locals, providing stunning views of Tokyo. | Shibuya Sky, Shibuya 109, Shopping malls, Restaurants, Art installations |
| Harajuku | Just a short walk from Shibuya, this area is known for its youth culture and fashion. It's a hotspot for those interested in unique street fashion and pop culture. | Takeshita Street, Meiji Shrine, Yoyogi Park, Omotesando shopping street, Cafés and boutiques |
| Daikanyama | Trendy and upscale neighborhood known for its chic cafes, boutiques, and relaxed atmosphere. Appeals to a more affluent clientele seeking a stylish stay. | T-Site bookstore, Daikanyama Hills, Unique boutiques, Cafés, Green spaces |
| Ebisu | A vibrant area known for its nightlife and dining, particularly its craft beer scene. It's a favorite among locals and expatriates, making it a great spot for Airbnb hosts. | Ebisu Garden Place, Yebisu Beer Museum, Restaurants and izakayas, Shops, Cultural events |
| Yoyogi Park | Surrounded by nature and close to Harajuku and Shibuya, this area attracts those who enjoy outdoor activities and festivals. Perfect for families and nature lovers. | Yoyogi Park, Outdoor events and festivals, Meiji Shrine, Picnic spots, Walking paths |
| Naka-Meguro | Known for its scenic canal lined with cherry blossom trees, this neighborhood features trendy cafes, boutiques, and a laid-back vibe, attracting a hip crowd. | Meguro River, Canal-side cafes, Shops and boutiques, Cherry blossom viewing, Art galleries |
| Omotesando | Famous for its zelkova tree-lined avenue with high-end shopping and architecture, it's a sought-after area for those looking for a luxurious stay close to Shibuya. | Omotesando Hills, High-end shopping, Architectural landmarks, Cafés, Fashion culture |
Because Shibuya has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Shibuya?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shibuya
- The Shibuya Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 227 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shibuya, Apartment/Condo properties are the most common (81.5%), reflecting the local real estate landscape.
- Houses represent a significant 17.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.9%) offer potential for unique stay experiences.
Shibuya Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shibuya
- The dominant room capacity in Shibuya is 1 bedroom listings, making up 67% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.9% of the active Airbnb listings in Shibuya, indicating a high concentration in these sizes.
- With over half the market (67%) consisting of studios or 1-bedroom units, Shibuya is particularly well-suited for individuals or couples.
Shibuya Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shibuya
- The most common guest capacity trend in Shibuya vacation rentals is listings accommodating 2 guests (18.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Shibuya STR market, accounting for 35.2% of listings.
- 36.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shibuya.
- On average, properties in Shibuya are equipped to host 4.4 guests.
How Do Listings in Shibuya Compare on Quality?
Listing quality in Shibuya can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shibuya
- At 41.8 photos per listing on average, Shibuya hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 30.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shibuya averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shibuya?
Amenity Prevalence
Amenity Insights for Shibuya
- Essential amenities in Shibuya that guests expect include: Wifi, Air conditioning, Smoke alarm, Hair dryer, Microwave, Shampoo. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shibuya: Wifi, Air conditioning, Smoke alarm, Hair dryer, Microwave, Shampoo.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Hair dryer, Microwave, Shampoo.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shibuya to stay competitive.
Which Airbnb Amenities Boost Revenue in Shibuya?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shibuya, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premisesHigh opportunity | 4.4% | $87,513 | $42,331 | 106.7% |
Exterior security cameras on property | 39.2% | $63,782 | $31,770 | 100.8% |
Ceiling fan | 5.3% | $80,359 | $42,310 | 89.9% |
Kitchen | 76.2% | $49,801 | $26,766 | 86.1% |
Freezer | 65.6% | $51,272 | $31,043 | 65.2% |
Crib | 7.5% | $69,267 | $42,302 | 63.7% |
Dishes and silverware | 77.1% | $48,644 | $29,773 | 63.4% |
Washer | 93.8% | $45,333 | $28,919 | 56.8% |
Coffee maker | 5.3% | $66,952 | $43,058 | 55.5% |
Fire extinguisher | 75.8% | $48,516 | $31,202 | 55.5% |
Revenue Impact Insights for Shibuya
- Free parking on premises tops the revenue impact list with a 106.7% uplift — listings with this amenity earn $87,513 vs. $42,331 without it.
- High-opportunity amenities — Free parking on premises — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Washer — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Free parking on premises — it has the best combination of high revenue impact and low market saturation in Shibuya.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shibuya STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shibuya. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShibuya Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shibuya
- The typical guest profile for Airbnb in Shibuya consists of predominantly international visitors (96%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 4.1% of guests.
- Key international markets include United States (39.1%) and Australia (9.9%).
- Top languages spoken are English (49.4%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shibuya?
Listings in Shibuya average 4.78 out of 5 overall, with about 19.9 reviews per active listing and 29.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shibuya
- An average rating of 4.78 places Shibuya in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.88), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Shibuya Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shibuya
- The most common availability pattern in Shibuya falls within the 91-180 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Shibuya (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 44.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Shibuya?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shibuya
- The overall average booking lead time for vacation rentals in Shibuya is 41 days.
- Guests book furthest in advance for stays during November (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (46 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Shibuya.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Shibuya averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shibuya?
Guests in Shibuya stay about 5.8 nights on average, generating roughly 7,129 reservations and 31.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Shibuya
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shibuya
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 31.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (9.5 nights) and shorten in Feb (4.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shibuya Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
115 listings
50.7% of total
2 Nights
26 listings
11.5% of total
3 Nights
1 listings
0.4% of total
4-6 Nights
3 listings
1.3% of total
7-29 Nights
13 listings
5.7% of total
30+ Nights
69 listings
30.4% of total
Key Insights
- The most prevalent minimum stay requirement in Shibuya is 1 Night, adopted by 50.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.2%) of the Shibuya Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30.4%) caters to monthly stays (30+ nights) in Shibuya, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.7% of Shibuya hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shibuya.
Shibuya Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
3 listings
1.3% of total
Limited
9 listings
4% of total
Super Strict 60 Days
1 listings
0.4% of total
Flexible
15 listings
6.6% of total
Moderate
33 listings
14.5% of total
Firm
118 listings
52% of total
Strict
48 listings
21.1% of total
Cancellation Policy Insights for Shibuya
- The prevailing Airbnb cancellation policy trend in Shibuya is Firm, used by 52% of listings.
- A majority (73.1%) of hosts in Shibuya utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 52% market standard in Shibuya.
- Regularly review your cancellation policy against competitors and market demand shifts in Shibuya.
How Much Are Airbnb Cleaning Fees in Shibuya?
Cleaning fees in Shibuya are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shibuya
- 93.4% of listings charge a cleaning fee, making it standard practice in Shibuya. Guests expect it and factor it into their booking decisions.
- The gap between the average ($372) and median ($63) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shibuya median of $63. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shibuya Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shibuyabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
8-minute walk from Hatsudai station / Beautiful and calm space ideal for sightseeing / Easy access t
Entire Place • 1 bedroom
4-minute walk from Ebisu station/Within walking distance to Shibuya station/Furniture and appliances
Entire Place • 1 bedroom
9-minute walk from Nishi-Shinjuku 5-chome station / Good access from the city center / Quiet and cal
Entire Place • 1 bedroom
The Hills Suite Daikanyama & Omotesando-Shibuya B
Entire Place • 4 bedrooms
![[New] 8 min walk from Shibuya Sta. [Penthouse]](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTQyMDcxOTY2NDQwMzA1Njk2NQ==/original/c6740bf6-c44d-4fbb-aee2-1df6b06977a9.jpeg?im_w=480&im_format=avif)
[New] 8 min walk from Shibuya Sta. [Penthouse]
Entire Place • 3 bedrooms
![[Shibuya-ku] 8 minutes on foot from Shibuya Station.Enjoy a comfortable stay in the heart of Shibuya](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTQyMzU5OTg4MzAwMTE2NjUzNw==/original/968acb8a-32ad-44f2-b20f-9c4f4453b8b4.jpeg?im_w=480&im_format=avif)
[Shibuya-ku] 8 minutes on foot from Shibuya Station.Enjoy a comfortable stay in the heart of Shibuya
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shibuya?
Learn from the best! This table showcases top-performing Airbnb hosts in Shibuya based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 13 | $638,702 | 492 | 4.79/5.0 |
| Shimizu | 19 | $528,290 | 198 | 4.86/5.0 |
| Kazuma | 3 | $463,089 | 95 | 4.92/5.0 |
| 雲逸 | 9 | $440,848 | 225 | 4.86/5.0 |
| Shingo | 5 | $337,276 | 122 | 4.89/5.0 |
| Sumire | 2 | $235,589 | 17 | 4.80/5.0 |
| Sumyca | 1 | $227,899 | 22 | 4.36/5.0 |
| Sumyca Tokyo | 3 | $224,822 | 44 | 4.66/5.0 |
| ライワマンション | 1 | $212,734 | 3 | 4.33/5.0 |
| Sumyca | 1 | $208,329 | 18 | 4.44/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shibuya.
Who Are the Airbnb Hosts in Shibuya?
Shibuya is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Shibuya
- With 68.3% Superhosts, Shibuya has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.8% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 77.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Shibuya averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Shibuya
These are the highest-grossing professional property management operations in Shibuya, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Emma | 13 | $638,702 | $193 | 68.2% | 4.79/5 |
| Sumyca Tokyo | 3 | $224,822 | $648 | 50.1% | 4.66/5 |
Management Company Insights for Shibuya
- The leading management company, Emma, operates 13 listings with $638,702 in gross revenue — a useful benchmark for what scale looks like in Shibuya.
- Top managers average 8 properties each, suggesting professional management in Shibuya still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.72/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Shibuya's Airbnb Market Compare to Nearby Cities?
How does the Shibuya Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shinagawa City, Shibuya has 1 percentage points lower occupancy and about $255 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shinagawa City | 51 | $9,287 | $520.83 | 60% |
| Adachi City | 47 | $6,023 | $358.77 | 51% |
| Futtsu | 31 | $5,032 | $371.73 | 43% |
| Kita | 15 | $4,976 | $333.02 | 56% |
| Kyonan | 15 | $4,792 | $407.49 | 40% |
| Minato City | 105 | $4,479 | $331.29 | 54% |
| Setagaya-ku | 10 | $4,258 | $276.84 | 50% |
| Nagatoro | 10 | $4,095 | $236.28 | 52% |
| Shirako | 24 | $4,042 | $342.84 | 32% |
| Hakone | 327 | $3,883 | $293.00 | 47% |
Frequently Asked Questions About Airbnb in Shibuya
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shibuya.
How much do Airbnb hosts make in Shibuya?
Shibuya hosts earn about $44,321 per year on average, with an average nightly rate of $266 and RevPAR of $163. Those figures describe the typical revenue environment for active listings in Shibuya, Tokyo Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Shibuya market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Shibuya?
The average Airbnb occupancy rate in Shibuya is 59.4%. November is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shibuya?
Listings in Shibuya average $266 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shibuya?
Shibuya currently has about 227 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shibuya?
AirROI currently classifies the short-term rental regulation level in Shibuya as High. The dataset also shows about 96.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shibuya?
RevPAR in Shibuya is about $163. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shibuya?
At 59.4% occupancy, Shibuya can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $44,321, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shibuya?
The average booking lead time in Shibuya is about 41 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shibuya?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shibuya include Shibuya Center-gai, Shibuya Scramble Square, Harajuku. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shibuya?
entire_home listings make up 94.7% of the active supply in Shibuya. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shibuya compare to nearby Airbnb markets?
Among neighboring markets, Shinagawa City posts $111,444 in average annual revenue with 60.3% occupancy, compared to Shibuya's $44,321 and 59.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shibuya?
The average Airbnb stay length in Shibuya is about 5.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shibuya?
Airbnb listings in Shibuya average 4.78 out of 5 overall. About 29.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shibuya?
Free parking on premises and Exterior security cameras on property are among the strongest revenue-linked amenities in Shibuya. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shibuya?
Yes. About 93.4% of active Airbnb listings in Shibuya charge a cleaning fee, and the average fee is $372. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shibuya?
A 68.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.