Shibuya, Tokyo Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI · Airbnb Data Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-07-06

How much can you earn on Airbnb in Shibuya, Tokyo Prefecture? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $37,042 per year — at a $264 nightly rate, 60.2% occupancy, and a $159 RevPAR that reflects strong rate-to-revenue efficiency across the market.

Shibuya's 737 active listings and solid booking activity throughout the year position it as a midsize vacation rental market.

Regulation is high and 99% of listings show active registration — compliance is the cost of entry. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.

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What Are the Key Airbnb Metrics in Shibuya?

In Shibuya, the headline Airbnb metrics are $37,042 in average annual revenue,60.2% occupancy, $264 ADR, and $159 in RevPAR, and guests book about 40 days in advance.

Avg. Daily Rate (ADR)(?)

$264

The average rental revenue earned for an occupied room per day in Shibuya.

Occupancy Rate(?)

60.2%

High demand. Good booking frequency.

Avg. Annual Revenue(?)

$37,042

Average annual income for an Airbnb listing in Shibuya. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$159

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

N/A

No year-over-year data available.

Active Airbnb Listings(?)

737

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

40 days

How far in advance guests typically book in Shibuya. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

October

The month with the highest average earnings, indicating peak season in Shibuya.

Lowest Revenue Month(?)

June

The month with the lowest average earnings, indicating the low season in Shibuya.

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How Much Do Airbnb Hosts Earn Monthly in Shibuya?

Understanding the monthly revenue variations for Airbnb listings in Shibuya is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shibuya is typically October, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shibuya across different performance tiers:

Best-in-class properties (Top 10%) achieve $9,540+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $5,910 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $3,760 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $2,224, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Shibuya

What Is the Monthly Airbnb Occupancy Rate in Shibuya?

Maximize your bookings by understanding the Shibuya STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shibuya:

Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 82% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 69%.
Entry-level properties (Bottom 25%) average 48% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Shibuya

What Is the Average Airbnb Nightly Rate in Shibuya?

Effective short term rental pricing strategy in Shibuya involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shibuya typically peaks in April and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $450+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $280 or more.
Typical properties (Median) charge around $184 per night.
Entry-level properties (Bottom 25%) earn around $122 per night.

Average Daily Rate (ADR) Trend by Month in Shibuya

What Is the RevPAR for Airbnb in Shibuya?

RevPAR in Shibuya is currently $159. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $75 RevPAR.
Typical properties (Median) generate $120 RevPAR.
Strong performers (Top 25%) earn $183 RevPAR.
Best-in-class (Top 10%) achieve $306 RevPAR.

Average Monthly RevPAR Trend in Shibuya

RevPAR Insights for Shibuya

The average RevPAR in Shibuya is $159. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($306) and bottom 25% ($75) is $230, indicating significant performance disparity driven by property quality, pricing strategy, and location.
RevPAR peaks in Oct and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Shibuya benchmarks. If your RevPAR falls below the median of $120, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $183+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Shibuya?

Shibuya's peak Airbnb season falls in October, November, April, while the softest stretch is January, June, August. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (October, November, April)

Revenue averages $6,438 per month
Occupancy rates average 73.3%
Daily rates average $261

Shoulder Season

Revenue averages $4,909 per month
Occupancy maintains around 63.6%
Daily rates hold near $258

Low Season (January, June, August)

Revenue drops to average $3,924 per month
Occupancy decreases to average 51.5%
Daily rates adjust to average $250

Seasonality Insights for Shibuya

The Airbnb seasonality pattern in Shibuya shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
During the high season, the absolute peak month showcases Shibuya's highest earning potential, with monthly revenues climbing to $6,790, occupancy reaching 77.0%, and ADRs peaking at $310.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $3,665, occupancy could drop to 42.9%, and ADRs may adjust to $220.
Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shibuya.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Shibuya, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Even in a market with solid annual occupancy, the slower months benefit from competitive pricing and flexible check-in/check-out windows. Target remote workers and extended-stay travelers who value value over peak-season amenities.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
Regularly analyze your own performance against these Shibuya seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Shibuya?

Yes, Shibuya, Tokyo Prefecture, Japan enforces high STR regulations and 99% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shibuya to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 99% licensed listings)

What Are the Best Neighborhoods for Airbnb in Shibuya?

Location within Shibuya matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.

Best neighborhoods for Airbnb in Shibuya
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Shibuya Center-gai	A bustling pedestrian zone that embodies the spirit of Shibuya with endless shopping, dining, and nightlife options. Attracts young travelers and tourists looking for an energetic atmosphere.	Shibuya Crossing, Hachiko Statue, Shibuya 109, Center-gai shopping street, various bars and nightclubs
Shibuya Scramble Square	Home to one of the tallest buildings in Tokyo, it features an observation deck and luxury shopping. It's popular with both tourists and locals, providing stunning views of Tokyo.	Shibuya Sky, Shibuya 109, Shopping malls, Restaurants, Art installations
Harajuku	Just a short walk from Shibuya, this area is known for its youth culture and fashion. It's a hotspot for those interested in unique street fashion and pop culture.	Takeshita Street, Meiji Shrine, Yoyogi Park, Omotesando shopping street, Cafés and boutiques
Daikanyama	Trendy and upscale neighborhood known for its chic cafes, boutiques, and relaxed atmosphere. Appeals to a more affluent clientele seeking a stylish stay.	T-Site bookstore, Daikanyama Hills, Unique boutiques, Cafés, Green spaces
Ebisu	A vibrant area known for its nightlife and dining, particularly its craft beer scene. It's a favorite among locals and expatriates, making it a great spot for Airbnb hosts.	Ebisu Garden Place, Yebisu Beer Museum, Restaurants and izakayas, Shops, Cultural events
Yoyogi Park	Surrounded by nature and close to Harajuku and Shibuya, this area attracts those who enjoy outdoor activities and festivals. Perfect for families and nature lovers.	Yoyogi Park, Outdoor events and festivals, Meiji Shrine, Picnic spots, Walking paths
Naka-Meguro	Known for its scenic canal lined with cherry blossom trees, this neighborhood features trendy cafes, boutiques, and a laid-back vibe, attracting a hip crowd.	Meguro River, Canal-side cafes, Shops and boutiques, Cherry blossom viewing, Art galleries
Omotesando	Famous for its zelkova tree-lined avenue with high-end shopping and architecture, it's a sought-after area for those looking for a luxurious stay close to Shibuya.	Omotesando Hills, High-end shopping, Architectural landmarks, Cafés, Fashion culture

Because Shibuya has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Shibuya?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Shibuya

The Shibuya Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 737 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Shibuya, Apartment/Condo properties are the most common (84.7%), reflecting the local real estate landscape.
Smaller segments like hotel/boutique, others (combined 0.8%) offer potential for unique stay experiences.

Shibuya Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Shibuya

The dominant room capacity in Shibuya is 1 bedroom listings, making up 64.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
Together, 1 bedroom and 2 bedrooms properties represent 78.7% of the active Airbnb listings in Shibuya, indicating a high concentration in these sizes.
With over half the market (64.2%) consisting of studios or 1-bedroom units, Shibuya is particularly well-suited for individuals or couples.

Shibuya Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Shibuya

The most common guest capacity trend in Shibuya vacation rentals is listings accommodating 2 guests (20.6%). This suggests the primary traveler segment is likely couples or solo travelers.
Properties designed for 2 guests and 4 guests dominate the Shibuya STR market, accounting for 38.6% of listings.
31.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shibuya.
On average, properties in Shibuya are equipped to host 4.2 guests.

How Do Listings in Shibuya Compare on Quality?

Listing quality in Shibuya can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

41.4

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

2.9

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

36.1%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Shibuya

At 41.4 photos per listing on average, Shibuya hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
36.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Shibuya averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Shibuya?

Amenity Prevalence

Amenity Insights for Shibuya

Essential amenities in Shibuya that guests expect include: Wifi, Air conditioning, Hair dryer, Shampoo, Smoke alarm. Lacking these (any) could significantly impact bookings.
Popular amenities like Microwave, Conditioner, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Shibuya: Wifi, Air conditioning, Hair dryer, Shampoo, Smoke alarm.
Prioritize adding missing essentials: Wifi, Hair dryer, Shampoo, Smoke alarm.
Consider adding popular differentiators like Microwave or Conditioner to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Shibuya to stay competitive.

Which Airbnb Amenities Boost Revenue in Shibuya?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shibuya, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Ceiling fanHigh opportunity	2.3%	$94,301	$35,690	164.2%
Exercise equipmentHigh opportunity	0.7%	$94,987	$36,646	159.2%
Free parking on premisesHigh opportunity	3.7%	$82,451	$35,315	133.5%
Children's playroomHigh opportunity	1.1%	$85,167	$36,513	133.2%
Smoking allowedHigh opportunity	1.5%	$79,592	$36,397	118.7%
Children’s books and toys	2.7%	$71,958	$36,068	99.5%
Sound system	2.3%	$69,968	$36,264	92.9%
Outdoor dining area	2.4%	$69,644	$36,225	92.3%
Movie theater	2.6%	$69,051	$36,195	90.8%
High chair	7.6%	$65,913	$34,667	90.1%

Revenue Impact Insights for Shibuya

Ceiling fan tops the revenue impact list with a 164.2% uplift — listings with this amenity earn $94,301 vs. $35,690 without it.
High-opportunity amenities — Ceiling fan, Exercise equipment, Free parking on premises — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.

Recommendations for Hosts

Prioritize adding Ceiling fan — it has the best combination of high revenue impact and low market saturation in Shibuya.
Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Shibuya STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shibuya. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Shibuya Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Shibuya

The typical guest profile for Airbnb in Shibuya consists of predominantly international visitors (96%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
Domestic travelers account for 3.8% of guests.
Key international markets include United States (37.5%) and Australia (10.2%).
Top languages spoken are English (49%) followed by Spanish (11.2%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from Australia.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Shibuya?

Listings in Shibuya average 4.76 out of 5 overall, with about 22.6 reviews per active listing and 33.9% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Shibuya

An average rating of 4.76 places Shibuya in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Communication (4.88), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
33.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Shibuya Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Shibuya

The most common availability pattern in Shibuya falls within the 181-270 days range, representing 56.3% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 81.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 91-180 days range is most frequent in Shibuya (57.3%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 19.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Shibuya?

Average Booking Lead Time by Month

Booking Lead Time Insights for Shibuya

The overall average booking lead time for vacation rentals in Shibuya is 40 days.
Guests book furthest in advance for stays during April (average 57 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in July (average 16 days), indicating more last-minute travel plans during this time.
Seasonally, Spring (53 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Shibuya.
For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
Monitor your own booking lead times against these Shibuya averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Shibuya?

Guests in Shibuya stay about 5.8 nights on average, generating roughly 19,339 reservations and 26.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Shibuya

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Shibuya

A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
At 26.2 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
Stay lengths peak in Jul (6.3 nights) and shorten in May (4.7 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Shibuya Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (44.4%)

1 Night

327 listings

44.4% of total

2 Nights (12.9%)

2 Nights

95 listings

12.9% of total

3 Nights (3.4%)

3 Nights

25 listings

3.4% of total

4-6 Nights (3%)

4-6 Nights

22 listings

3% of total

7-29 Nights (5.8%)

7-29 Nights

43 listings

5.8% of total

30+ Nights (30.5%)

30+ Nights

225 listings

30.5% of total

Key Insights

The most prevalent minimum stay requirement in Shibuya is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
A significant segment (30.5%) caters to monthly stays (30+ nights) in Shibuya, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 44.4% of Shibuya hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 30.5% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shibuya.

Shibuya Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 30 Days

13 listings

1.8% of total

Super Strict 60 Days

33 listings

4.5% of total

Limited (6.6%)

Limited

49 listings

6.6% of total

Flexible (8.3%)

Flexible

61 listings

8.3% of total

Moderate (11.9%)

Moderate

88 listings

11.9% of total

Firm (57.5%)

Firm

424 listings

57.5% of total

Strict (9.4%)

Strict

69 listings

9.4% of total

Cancellation Policy Insights for Shibuya

The prevailing Airbnb cancellation policy trend in Shibuya is Firm, used by 57.5% of listings.
A majority (66.9%) of hosts in Shibuya utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Strict cancellation policies are quite rare (9.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Firm policy to align with the 57.5% market standard in Shibuya.
Using a Strict policy might deter some guests, as only 9.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Shibuya.

How Much Are Airbnb Cleaning Fees in Shibuya?

Cleaning fees in Shibuya are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$633

Median Cleaning Fee

$63

Listings Charging a Fee

94.0%

Fee as Revenue Share

5.8%

Cleaning Fee Insights for Shibuya

94.0% of listings charge a cleaning fee, making it standard practice in Shibuya. Guests expect it and factor it into their booking decisions.
The gap between the average ($633) and median ($63) cleaning fee indicates some high-end properties are pulling the average up considerably.
Cleaning fees represent 5.8% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

Price your cleaning fee competitively against the Shibuya median of $63. Fees significantly above market norms can deter bookings, especially for shorter stays.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$885.24

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Shibuya?

Learn from the best! This table showcases top-performing Airbnb hosts in Shibuya based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Shibuya by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
The Apartment Hotel	38	$1,415,098	580	4.77/5.0
Shingo	10	$800,103	209	4.85/5.0
Emma	13	$739,152	646	4.79/5.0
Kazuma	3	$637,889	115	4.91/5.0
Shimizu	20	$599,062	205	4.86/5.0
雲逸	10	$597,439	305	4.81/5.0
Sumyca	9	$425,353	187	4.58/5.0
Rare	11	$358,620	221	4.95/5.0
Sumyca Tokyo	10	$358,405	90	4.67/5.0
Eriko	4	$345,999	98	4.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shibuya.

Who Are the Airbnb Hosts in Shibuya?

Shibuya is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

61.5%

Professional Management

1.4%

Cohosted Listings

61.1%

Instant Book Enabled

17.4%

Simplified Pricing

87.4%

Host Profile Insights for Shibuya

With 61.5% Superhosts, Shibuya has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
1.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
17.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
87.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 61.1% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Shibuya averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Shibuya

These are the highest-grossing professional property management operations in Shibuya, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Shibuya
Company	Listings	Revenue	ADR	Occ.	Rating
Emma	13	$739,152	$180	80.8%	4.79/5
Sumyca Tokyo	3	$212,363	$760	48.2%	4.67/5
Kazu	4	$166,136	$290	70.4%	4.74/5
Sumyca	8	$104,381	$185	48.4%	4.55/5
恵比寿	8	$96,059	$216	54.4%	4.40/5
Sumyca	7	$91,717	$187	49.7%	4.60/5

Management Company Insights for Shibuya

The leading management company, Emma, operates 13 listings with $739,152 in gross revenue — a useful benchmark for what scale looks like in Shibuya.
Top managers average 7 properties each, suggesting professional management in Shibuya still operates at a relatively boutique scale.
Professionally managed listings in the top tier average 4.63/5 in guest ratings — suggesting room for quality improvement even among larger operators.

Recommendations

With only 1.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Shibuya's Airbnb Market Compare to Nearby Cities?

How does the Shibuya Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Chuo City, Shibuya has 3 percentage points lower occupancy and about $24 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Shibuya — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Shinagawa City	62	$9,357	$578.24	59%
Adachi City	49	$6,862	$407.43	52%
Minato City	109	$5,350	$377.00	55%
Chuo City	14	$4,639	$239.92	63%
Sumida City	347	$4,419	$305.36	59%
Suginami City	76	$4,212	$394.93	56%
Oshino	13	$3,783	$303.60	39%
Futtsu	55	$3,748	$373.78	38%
Nagatoro	12	$3,626	$244.63	46%
Shinjuku City	573	$3,507	$261.95	54%

Frequently Asked Questions About Airbnb in Shibuya

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shibuya.

How much do Airbnb hosts make in Shibuya?

Shibuya hosts earn about $37,042 per year on average, with an average nightly rate of $264 and RevPAR of $159. Those figures describe the typical revenue environment for active listings in Shibuya, Tokyo Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Shibuya market, July 2025 to June 2026.

What is the average Airbnb occupancy rate in Shibuya?

The average Airbnb occupancy rate in Shibuya is 60.2%. October is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Shibuya?

Listings in Shibuya average $264 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Shibuya?

Shibuya currently has about 737 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Shibuya?

AirROI currently classifies the short-term rental regulation level in Shibuya as High. The dataset also shows about 99.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Shibuya?

RevPAR in Shibuya is about $159. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Shibuya?

With 60.2% occupancy and a RevPAR that captures more than half of the nightly rate, Shibuya shows strong signs of profitability for well-run listings. Average annual revenue is $37,042, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Shibuya?

The average booking lead time in Shibuya is about 40 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Shibuya?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shibuya include Shibuya Center-gai, Shibuya Scramble Square, Harajuku. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Shibuya?

entire_home listings make up 91.5% of the active supply in Shibuya. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Shibuya compare to nearby Airbnb markets?

Among neighboring markets, Shinagawa City posts $112,278 in average annual revenue with 59.0% occupancy, compared to Shibuya's $37,042 and 60.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Shibuya?

The average Airbnb stay length in Shibuya is about 5.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Shibuya?

Airbnb listings in Shibuya average 4.76 out of 5 overall. About 33.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Shibuya?

Ceiling fan and Exercise equipment are among the strongest revenue-linked amenities in Shibuya. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Shibuya?

Yes. About 94.0% of active Airbnb listings in Shibuya charge a cleaning fee, and the average fee is $633. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Shibuya?

A 61.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.