momo | Pool Villa Overlooking Forest & Sea Entire home · 1 bedroom Rated 4.84 - Revenue
- ¥17M
- Occupancy
- 54.0%
- Daily rate
- ¥81,404
Prices in
Airbnb market data · 202612 months to October 2026
Nanjo, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Nanjo brought in ¥5,681,333 over the 12 months through October 2026, about 22% more than the Okinawa Prefecture average of ¥4,661,952.
The short answer
Nanjo Airbnb Market at a Glance
Both rates and bookings run ahead of the Okinawa Prefecture average. Listings averaged ¥37,586 a night and were booked on 51% of available nights, against ¥30,300 and 47% for the Okinawa Prefecture average.
Timing matters: in August, usually the best month, the average listing earns about twice as much as in November, usually the slowest.
With 129 active listings, Nanjo is the 12th-largest of 19 Okinawa Prefecture markets AirROI tracks. From a year earlier, the number of active listings grew 26%.
Browse the live Nanjo Airbnb market See Every Nanjo ListingRevenue
How Much Do Airbnb Hosts Make in Nanjo?
Gross bookings per Nanjo listing averaged ¥5,681,333 over the 12 months to October 2026 (Okinawa Prefecture average: ¥4,661,952), before cleaning, platform and management costs and taxes.
In a typical year, the average Nanjo listing brings in ¥775,000 in August, its best month, and ¥407,000 in November, its slowest. January runs within 1% of November, so either can be the slowest in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥1,090,000+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn ¥754,000 or more, roughly ¥310,000 a month above the median.
- Typical properties (median) earn about ¥445,000 a month.
- Entry-level properties (bottom 25%) earn ¥230,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about twice what November does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average ¥811,000 ¥355,000
The dashed line is the average of the months shown, ¥540,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Nanjo Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥638,785 | 57.4% | ¥40,797 | ¥20,606 | 59 days | 3.1 nights |
| Nov 2025 | ¥459,069 | 50.0% | ¥37,625 | ¥15,302 | 58 days | 2.7 nights |
| Dec 2025 | ¥469,509 | 45.7% | ¥38,082 | ¥15,145 | 51 days | 2.4 nights |
| Jan 2026 | ¥375,082 | 40.1% | ¥36,145 | ¥12,099 | 38 days | 3.4 nights |
| Feb 2026 | ¥436,893 | 52.7% | ¥35,727 | ¥15,603 | 47 days | 3.4 nights |
| Mar 2026 | ¥547,702 | 53.4% | ¥36,409 | ¥17,668 | 43 days | 3.9 nights |
| Apr 2026 | ¥585,749 | 50.7% | ¥36,758 | ¥19,525 | 47 days | 3.5 nights |
| May 2026 | ¥585,517 | 50.6% | ¥37,670 | ¥18,888 | 44 days | 2.8 nights |
| Jun 2026 | ¥505,440 | 53.2% | ¥35,283 | ¥16,848 | 47 days | 3.7 nights |
| Jul 2026 | ¥680,406 | 61.9% | ¥40,505 | ¥21,949 | 62 days | 3.7 nights |
| Aug 2026 | ¥739,251 | 66.4% | ¥42,239 | ¥23,847 | 63 days | 3.3 nights |
| Sep 2026 | ¥598,741 | 60.6% | ¥38,613 | ¥19,958 | 52 days | 2.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Nanjo market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Nanjo Profitable?
Yes, when it's run well. The average Nanjo Airbnb took in ¥5,681,333 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥306,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥523,000 a month.
Cleaning it yourself keeps the ¥483,000 a year guests pay in cleaning fees, for about ¥347,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥263,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Nanjo Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥5,198,333 | ¥8,793,000 |
| Cleaning fees guests pay9% of Nanjo bookings | ¥483,000 | ¥817,000 |
| Gross bookings | ¥5,681,333 | ¥9,610,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 98% of Nanjo listings on Simplified Pricing, 3% for the rest | −¥870,000 | −¥1,471,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥483,000 | −¥817,000 |
| Utilities and internetAbout 5% of bookings | −¥284,000 | −¥481,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥114,000 | −¥192,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥170,000 | −¥288,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥57,000 | −¥57,000 |
| Permit and registrationWhere one is required | −¥28,000 | −¥28,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥2,006,000 | −¥3,334,000 |
| Left for housing costs, then profit | ¥3,675,333about ¥306,000 a month | ¥6,276,000about ¥523,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Nanjo Airbnb Profit
The estimate starts from Nanjo's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Nanjo home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Nanjo's Top Earners Get There
- More nights booked. The busiest quarter of Nanjo listings are booked on 76% or more of their nights, against 55% for the median listing. Ten more booked nights a year at the median rate of ¥28,200 adds about ¥282,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥41,300 a night or more, against a median of ¥28,200. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥520,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ¥775,000, against ¥407,000 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Nanjo listings average 4.84 stars, and 38% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥801,000 a month, against ¥473,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Nanjo?
Nanjo listings were booked on 51% of the nights they were open over the past year, 4 percentage points above the Okinawa Prefecture average (47%) and 2 points above the Japan average (49%). In a typical year, occupancy climbs to 66% in August and falls to 45% in January.
The busiest tenth of listings are booked about 2.7 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 87%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 76% or more, roughly five nights a week.
- Typical properties (median) fill about 55% of open nights.
- Entry-level properties (bottom 25%) fill 33% or less, under three nights a week.
August is usually the busiest month in Nanjo, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 53% 66% 40%
Nightly rates
How Much Does an Airbnb Cost per Night in Nanjo?
The average nightly rate in Nanjo, known as ADR (average daily rate), was ¥37,586 over the past year, about 24% above the Okinawa Prefecture and Japan averages (¥30,300 and ¥30,600). In a typical year, rates peak in August at about ¥43,600 and bottom out in November at about ¥34,000.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥64,700+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge ¥41,300 or more, about ¥13,000 above the median.
- Typical properties (median) charge about ¥28,200 a night.
- Entry-level properties (bottom 25%) charge ¥19,500 or less, about two-thirds of the median.
August rates run 28% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average ¥45,000 ¥30,300
The dashed line is the average of the months shown, ¥37,900.
What Is the RevPAR for Airbnb in Nanjo?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Nanjo it averaged ¥18,100 over the past year, from about ¥13,200 in a typical January to about ¥25,000 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn ¥36,400+ per open night, about 2.6 times the median.
- Strong performers (top 25%) earn ¥24,900 or more, about ¥11,000 a night above the median.
- Typical properties (median) earn about ¥13,800 per open night.
- Entry-level properties (bottom 25%) earn ¥6,670 or less, about half of the median.
August RevPAR is about twice January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average ¥26,200 ¥11,800
The dashed line is the average of the months shown, ¥17,700.
Seasonality
Best and Worst Months for Airbnb in Nanjo
Nanjo has one high season, July through September, which makes it a moderately seasonal market. Business is slowest from November to February. A listing earns about 54% more a month in June through August than in December through February.
Average revenue by month in Nanjo
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ¥775,000 ¥407,000
The dashed line is the average of the 12 calendar months, ¥540,000.
Revenue by month in Nanjo in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | ¥408,000 |
| February | Low season | ¥445,000 |
| March | Shoulder season | ¥510,000 |
| April | Shoulder season | ¥539,000 |
| May | Shoulder season | ¥561,000 |
| June | Shoulder season | ¥518,000 |
| July | High season | ¥712,000 |
| August | High season | ¥775,000 |
| September | High season | ¥589,000 |
| October | Shoulder season | ¥565,000 |
| November | Low season | ¥407,000 |
| December | Low season | ¥454,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–September | ¥692,000 | 61% | ¥42,128 |
| Shoulder seasonMarch–June, October | ¥539,000 | 51% | ¥37,730 |
| Low seasonNovember–February | ¥428,000 | 48% | ¥34,880 |
How Far in Advance Do Guests Book Airbnb in Nanjo?
Guests book Nanjo stays 51 days ahead on average (about seven weeks). August stays are booked furthest out, about 62 days ahead, and January stays closest to arrival, about 39 days. A typical August booking is made in mid-June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 49 days 63 days 38 days
Permits
Airbnb Permits and Registration in Nanjo
94% of the 129 active listings in Nanjo display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Nanjo.
Neighborhoods
Best Neighborhoods for Airbnb in Nanjo
AirROI's area guide picks seven Nanjo neighborhoods that draw short-term rental guests, led by Niraikanai Bridge, Sefa Utaki and Tamagusuku. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Niraikanai Bridge | A scenic bridge offering stunning views of the ocean and surrounding nature. Popular among tourists who want to experience Okinawa's natural beauty and vibrant sunset views. | Niraikanai Bridge, Kijimuna Park, Kijimadaira, Okinawa World, Okinawa Churaumi Aquarium |
| Sefa Utaki | A sacred site in Okinawan religion, featuring lush greenery and significant cultural history. Attracts visitors interested in spirituality and heritage tourism. | Sefa Utaki, Cape Chinen, Hiji Falls, Okinawa World, Tropical Dream Center |
| Tamagusuku | Known for its cultural heritage and beautiful landscapes, Tamagusuku is ideal for those looking to stay in a tranquil, less touristy area with rich local traditions. | Tamagusuku Castle Ruins, Peace Memorial Park, Kyan's House, Shurijo Castle, Battle of Okinawa Historical Site |
| Himeyuri Peace Museum | Offers insights into the Battle of Okinawa and commemorates the Himeyuri students. It's a place of deep historical significance, attracting history buffs and educators. | Himeyuri Peace Museum, Okinawa Peace Memorial Park, Manko Park, Fukushu-en Garden, Naha City Museum of History |
| Nanjyo City | A city with natural beauty and cultural history, attracting those looking for an authentic Okinawan experience away from the crowds. | Nanjo Azalea Park, The Southernmost Point of the Japanese Archipelago, Okinawa Urban Monorail, Sakima Art Museum, The Himeyuri Monument |
| Oyama | A quiet area known for its local markets and traditional Okinawan lifestyle. Great for guests who want to immerse themselves in local culture and cuisine. | Oyama Market, Okinawa Prefectural Museum, Cape Kyan, The Okinawa Railway, Okinawa Toy Museum |
| Kadena | Home to the largest US Air Force base outside of the United States, Kadena is lively and offers various amenities for tourists and base personnel. | Kadena Air Base, Kadena Town, Yomitan Village, Sunset Beach, Cape Zampa |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Nanjo Airbnb Listings by Type and Size
Entire homes make up 83% of listings in Nanjo, but private rooms are a real segment: about one listing in six (17%) rents out a single room. Houses account for 76% of the stock; apartments and condos come next at 10%.
Mostly entire homes, with a private-room segment
Nanjo Airbnb listings by room type
- Entire home 83%
- Private room 17%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 82.9% | 107 |
| Private room | 17.1% | 22 |
Houses dominate the property mix
Nanjo Airbnb listings by property type
- House 76%
- Apartment/Condo 10%
- Hotel/Boutique 9%
- Cabin/Outdoor 3%
- Unique stay 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 76.0% | 98 |
| Apartment/Condo | 10.1% | 13 |
| Hotel/Boutique | 9.3% | 12 |
| Cabin/Outdoor | 3.1% | 4 |
| Unique stay | 1.6% | 2 |
How Many Bedrooms Do Airbnb Listings in Nanjo Have?
Most Nanjo homes are built for groups: 51% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (34%). Shares are of the 99 entire homes that give a bedroom count; rented rooms are left out.
Nanjo entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
26%
23%
34%
14%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 26.3% | 26 |
| 2 bedrooms | 23.2% | 23 |
| 3 bedrooms | 34.3% | 34 |
| 4 bedrooms | 14.1% | 14 |
| 5+ bedrooms | 2.0% | 2 |
What Each Home Size Earns in Nanjo
A typical one-bedroom home in Nanjo earned ¥6,080,000 over the past year, against ¥5,380,000 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 26 | ¥6,080,000 | ¥7,580,000 | ¥34,960 | 62% |
| 2 bedrooms | 23 | ¥3,770,000 | ¥5,770,000 | ¥32,902 | 53% |
| 3 bedrooms | 34 | ¥4,810,000 | ¥5,810,000 | ¥48,687 | 50% |
| 4 bedrooms | 14 | ¥5,380,000 | ¥5,780,000 | ¥37,021 | 49% |
How Many Guests Do Airbnbs in Nanjo Sleep?
Nanjo is a group-trip market: 41% of listings sleep eight or more guests, about 1.8 times the share of the next most common size, six guests (23%). Shares are of the 102 listings with a guest capacity on file (79% of the market).
Nanjo listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
7%
8%
13%
3%
23%
6%
41%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 6.9% | 7 |
| 3 guests | 7.8% | 8 |
| 4 guests | 12.7% | 13 |
| 5 guests | 2.9% | 3 |
| 6 guests | 22.5% | 23 |
| 7 guests | 5.9% | 6 |
| 8+ guests | 41.2% | 42 |
How Nanjo Airbnb Listings Are Set Up
Nanjo hosts set up an average of 4.8 beds per listing, roughly two for every bedroom. About four in ten listings (40%) show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 52
- Beds per listing
- 4.8
- Show exact location
- 40%
What Amenities Do Airbnb Listings in Nanjo Offer?
Beach access is common in Nanjo: 42% of listings offer it, and 97% offer free parking on site.
Share of Nanjo listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Nanjo
Listings in Nanjo with a fire pit earned about 80% more a year, on average, than those without: ¥9,660,000 against ¥5,310,000. The gap is smaller for a hammock (about 75% more) and an outdoor shower (about 75% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Nanjo listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Fire pit | 9% | ¥9,660,000 | ¥5,310,000 | +82% |
| Hammock | 15% | ¥8,960,000 | ¥5,110,000 | +75% |
| Outdoor shower | 12% | ¥9,100,000 | ¥5,230,000 | +74% |
| Outdoor dining area | 23% | ¥8,380,000 | ¥4,870,000 | +72% |
| Hot tub | 19% | ¥7,920,000 | ¥5,140,000 | +54% |
| Pool | 18% | ¥7,490,000 | ¥5,290,000 | +42% |
| Garden view | 9% | ¥7,710,000 | ¥5,470,000 | +41% |
| Sound system | 19% | ¥7,240,000 | ¥5,310,000 | +36% |
| Outdoor furniture | 22% | ¥7,090,000 | ¥5,270,000 | +35% |
| Beach access | 42% | ¥6,670,000 | ¥4,970,000 | +34% |
Guests
Who Books Airbnbs in Nanjo?
Nanjo runs on foreign visitors: 84% of guests who left reviews live outside Japan. The United States sends the most guests from abroad, with 15% of reviewers, ahead of Taiwan at 10%. Guests speak a mix of languages: English leads at 41%, followed by Chinese and Japanese.
84% of Nanjo guests come from abroad
Where guests who left reviews live
- International 84%
- Domestic 16%
Where Nanjo guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Seoul | 5.4% |
| Taipei | 3.9% |
| London | 2.3% |
| Taichung City | 1.8% |
| New York | 1.7% |
Where Nanjo guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Japan | 16.2% |
| United States | 14.8% |
| Taiwan | 10.4% |
| Hong Kong | 8.9% |
| South Korea | 8.1% |
Languages spoken by Nanjo guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 41.4% |
| Chinese | 12.7% |
| Japanese | 12.6% |
| French | 7.5% |
| German | 7.0% |
What Are Airbnb Guest Ratings in Nanjo?
Nanjo Airbnbs average 4.84 stars, and 38% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.67, against 4.88 for host communication. Listings here carry long review histories, about 112 reviews each on average.
Communication scores highest in Nanjo; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.81 |
| Communication | 4.88 |
| Location | 4.67 |
| Check-in | 4.85 |
| Value | 4.75 |
Booking patterns
How Guests Book in Nanjo: Stays, Rules and Fees
55% of Nanjo listings are open to guests more than 180 days a year, and 46% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 33% of listings; blocked nights include any the host closes off.
Days a year Nanjo listings are open to guests
Share of listings by days a year
- 271-366 days 22%
- 181-270 days 33%
- 91-180 days 32%
- 31-90 days 10%
- 1-30 days 3%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 22.5% | 29 |
| 181-270 days | 32.6% | 42 |
| 91-180 days | 31.8% | 41 |
| 31-90 days | 10.1% | 13 |
| 1-30 days | 3.1% | 4 |
Days a year Nanjo listings are booked or blocked
Share of listings by days a year
- 271-366 days 14%
- 181-270 days 32%
- 91-180 days 33%
- 31-90 days 14%
- 1-30 days 8%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 14.0% | 18 |
| 181-270 days | 31.8% | 41 |
| 91-180 days | 32.6% | 42 |
| 31-90 days | 14.0% | 18 |
| 1-30 days | 7.8% | 10 |
What Is the Average Length of Stay for Airbnb in Nanjo?
The average Nanjo booking lasts 3.3 nights, longest in January and shortest in December. Listings took about 41 bookings each over the year, some 5,300 in all. More than six in ten listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Nanjo
Average nights per booking, by month of stay
Average 3.1 nights 4.1 nights 2.4 nights
Two-year average by calendar month.
Nanjo Airbnb Minimum Stay Requirements
Nearly all listings in Nanjo accept stays of one or two nights.
Minimum stay set by Nanjo listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Nanjo?
Firm is the most common cancellation policy in Nanjo, used by 57% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about six in ten listings use Firm or stricter terms, against 36% on Flexible or Moderate.
Cancellation policies of Nanjo listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Nanjo?
Nearly three-quarters of Nanjo listings charge a cleaning fee. The typical fee is about ¥9,435. Spread over the average stay of 3.3 nights, that adds roughly ¥2,840 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
- Median cleaning fee
- ¥9,435
- Average cleaning fee
- ¥9,674
- Listings charging a fee
- 72.9%
- Share of gross revenue
- 8.5%
Top earners
Top-Earning Airbnbs and Hosts in Nanjo
The top-grossing Airbnb in Nanjo, a one-bedroom unit, took in ¥17,000,000 over the past year, about three times the city's average of ¥5,680,000. One of the top-grossing listings, a private room at ¥200,494 a night (about three times the ¥64,700 that puts a listing in the top 10% here), is left out below: a price like that usually means it covers several rooms or units, or that it is misrecorded. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
momo | Pool Villa Overlooking Forest & Sea Entire home · 1 bedroom Rated 4.84 
Marinx Pool Villa Nakandakari Entire home · 2 bedrooms Rated 4.75 - Revenue
- ¥16.2M
- Occupancy
- 48.4%
- Daily rate
- ¥113,393
Okinawa Ocean view VIL/100㎡/2BR 6 people/Jacuzzi Sauna Entire home · 2 bedrooms Rated 5.00 - Revenue
- ¥15.3M
- Occupancy
- 82.0%
- Daily rate
- ¥61,321
Building A, exclusive sea view! 3-story building/Barrel sauna Entire home · 3 bedrooms Rated 4.91 - Revenue
- ¥14.2M
- Occupancy
- 46.0%
- Daily rate
- ¥109,906
Villa Sachibaru Building A: Spend a peaceful moment in a quiet space with a sea view cafe [Hama… Entire home · 1 bedroom Rated 4.98 - Revenue
- ¥14.2M
- Occupancy
- 81.4%
- Daily rate
- ¥47,365
Villa Sachibar B Building, the best location overlooking the sea from a large site, popular cafe… Entire home · 1 bedroom Rated 4.94 - Revenue
- ¥13.3M
- Occupancy
- 74.9%
- Daily rate
- ¥49,295
Who Are the Top Airbnb Hosts in Nanjo?
Kenyou is the top-grossing host in Nanjo, with ¥49.4 million in bookings across 4 listings over the past year. Together, the ten top-grossing hosts run 24% of the market's 129 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Kenyou | 4 | ¥49,435,154 | ¥12,358,788 | 4.97/5 | |
| Mari | 3 | ¥40,655,820 | ¥13,551,940 | 4.90/5 | |
| クリスタルヴィラ | 4 | ¥39,333,629 | ¥9,833,407 | 4.89/5 | |
| 4 | Mui たびと風のうつわ | 3 | ¥28,129,281 | ¥9,376,427 | 4.96/5 |
| 5 | 淳 | 4 | ¥23,625,212 | ¥5,906,303 | 4.92/5 |
| 6 | アトリエココグループ | 3 | ¥22,308,367 | ¥7,436,122 | 4.73/5 |
| 7 | サウスウインドハウス | 2 | ¥20,831,752 | ¥10,415,876 | 4.86/5 |
| 8 | Miho | 2 | ¥18,746,721 | ¥9,373,361 | 4.99/5 |
| 9 | Kin-Con-Kan | 5 | ¥18,111,887 | ¥3,622,377 | 4.83/5 |
| 10 | 株式会社marinx | 1 | ¥16,158,320 | ¥16,158,320 | 4.75/5 |
Who Are the Airbnb Hosts in Nanjo?
Fewer than 1% of Nanjo listings are classed as professionally managed, though 48% of listings have a co-host. 64% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Two-thirds of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 98% of listings.
- Superhosts
- 64.3%
- Professional management
- 0.0%
- Cohosted listings
- 48.1%
- Instant Book enabled
- 66.7%
- Simplified Pricing
- 98.4%
Nearby markets
Nanjo vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 29 km, Ginowan (14 km away, 50 listings) earned the most per listing, about 14% more than Nanjo.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Itoman 12 km | 53 | ¥3,979,941 | ¥22,923 | 51% |
| Naha 13 km | 758 | ¥3,545,920 | ¥20,193 | 52% |
| Urasoe 14 km | 32 | ¥4,952,400 | ¥30,020 | 48% |
| Ginowan 14 km | 50 | ¥6,486,728 | ¥29,576 | 59% |
| Chatan 19 km | 193 | ¥5,843,716 | ¥34,780 | 51% |
| Okinawa 20 km | 146 | ¥3,033,744 | ¥21,462 | 43% |
| Uruma 25 km | 155 | ¥3,935,753 | ¥24,462 | 46% |
| Yomitan 29 km | 195 | ¥5,120,347 | ¥29,002 | 53% |
Other Airbnb Markets in Okinawa Prefecture
- Onna Airbnb data 471 listings
- Ishigaki Airbnb data 462 listings
- Motobu Airbnb data 332 listings
- Miyakojima Airbnb data 316 listings
- Nago Airbnb data 263 listings
- Nakijin Airbnb data 192 listings
- Kin Airbnb data 85 listings
See all 19 Okinawa Prefecture Airbnb markets
Markets Similar to Nanjo
Markets elsewhere in Japan with a similar nightly rate and occupancy to Nanjo:
- Fujikawaguchiko Airbnb data Japan · ¥39,163/night · 51.6%
- Bunkyō-ku Airbnb data Japan · ¥37,313/night · 49.9%
- Takayama Airbnb data Japan · ¥32,978/night · 51.3%
- Suginami-ku Airbnb data Japan · ¥32,232/night · 51.0%
- Urayasu Airbnb data Japan · ¥32,033/night · 49.9%
- Kyoto Airbnb data Japan · ¥31,478/night · 52.7%
FAQ
Nanjo Airbnb FAQ
How much do Airbnb hosts make in Nanjo?
An active Nanjo Airbnb grossed ¥5,681,333 on average in the 12 months to October 2026, according to AirROI's tracking of 129 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥754,000 or more in a typical month.
How much can I make on Airbnb in Nanjo?
It depends most on the home's size, location and how it's run. The middle half of Nanjo listings earn between ¥230,000 and ¥754,000 in a typical month, and the top tenth ¥1,090,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Nanjo?
Listings in Nanjo were booked on 51% of available nights over the past year. That compares with 47% for the Okinawa Prefecture average. August is usually the busiest month.
How much does an Airbnb cost per night in Nanjo?
The average booked night in Nanjo cost ¥37,586 before fees. Half of listings charge between ¥19,500 and ¥41,300, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Nanjo?
In Nanjo, 94% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Nanjo?
Yes, when it's run well. The average Nanjo Airbnb grossed ¥5,681,333 in the 12 months to October 2026, 22% above the Okinawa Prefecture average of ¥4,661,952. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥3,675,333 a year (about ¥306,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥523,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Nanjo?
August usually pays best, averaging ¥775,000 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Nanjo?
Each night a Nanjo listing was open to book earned ¥18,100 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥36,400 or more.
How far in advance do guests book Airbnbs in Nanjo?
Nanjo stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Nanjo?
The average Nanjo Airbnb stay lasted 3.3 nights over the past year. A listing took 41 reservations over the year on average.
How are Airbnbs in Nanjo rated?
Guests rate Nanjo Airbnbs 4.84 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Nanjo?
Niraikanai Bridge, Sefa Utaki and Tamagusuku draw the most short-term rental interest in Nanjo. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Nanjo?
AirROI counted 129 active Airbnb listings in Nanjo as of October 2026. The closest tracked market is Itoman, 12 km away.
How much are Airbnb cleaning fees in Nanjo?
In Nanjo, nearly three-quarters of listings add a cleaning fee, and the typical fee is about ¥9,435.
Method
About This Data
Figures on this page cover 129 active Airbnb listings in Nanjo from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.