Itoman, Okinawa Prefecture Airbnb Market Data 2026: STR Report & Statistics

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI

Updated: 2026-04-09

How much can you earn on Airbnb in Itoman, Okinawa Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,604 per year — at a $143 nightly rate, 48.7% occupancy, and a $72 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

With just 41 active listings, Itoman is a micro-market where moderate demand with room for well-positioned listings to outperform. Active supply contracted 6.8% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.

Regulation is high and 98% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Itoman?

In Itoman, the headline Airbnb metrics are $24,604 in average annual revenue,48.7% occupancy, $143 ADR, and $72 in RevPAR, and guests book about 51 days in advance.

Avg. Daily Rate (ADR)(?)

$143

The average rental revenue earned for an occupied room per day in Itoman.

Occupancy Rate(?)

48.7%

Moderate demand with booking opportunities.

Avg. Annual Revenue(?)

$24,604

Average annual income for an Airbnb listing in Itoman. Factors like property type, size, and location influence actual earnings.

RevPAR(?)

$72

Revenue per available rental night, combining occupancy and ADR into one efficiency metric.

Revenue Growth YoY(?)

98.2%

Strong growth (98.2%) vs. last year.

Active Airbnb Listings(?)

Total number of active short-term rentals listed.

Avg. Booking Lead Time(?)

51 days

How far in advance guests typically book in Itoman. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.

STR Regulation Level(?)

High

Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).

Peak Revenue Month(?)

August

The month with the highest average earnings, indicating peak season in Itoman.

Lowest Revenue Month(?)

January

The month with the lowest average earnings, indicating the low season in Itoman.

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How Much Do Airbnb Hosts Earn Monthly in Itoman?

Understanding the monthly revenue variations for Airbnb listings in Itoman is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Itoman is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Itoman across different performance tiers:

Best-in-class properties (Top 10%) achieve $4,530+ monthly, often utilizing dynamic pricing and superior guest experiences.
Strong performing properties (Top 25%) earn $3,532 or more, indicating effective management and desirable locations/amenities.
Typical properties (Median) generate around $2,283 per month, representing the average market performance.
Entry-level properties (Bottom 25%) see earnings around $1,065, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Itoman

What Is the Monthly Airbnb Occupancy Rate in Itoman?

Maximize your bookings by understanding the Itoman STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Itoman:

Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
Typical properties (Median) have an occupancy rate around 57%.
Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Itoman

What Is the Average Airbnb Nightly Rate in Itoman?

Effective short term rental pricing strategy in Itoman involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Itoman typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
Typical properties (Median) charge around $115 per night.
Entry-level properties (Bottom 25%) earn around $78 per night.

Average Daily Rate (ADR) Trend by Month in Itoman

What Is the RevPAR for Airbnb in Itoman?

RevPAR in Itoman is currently $72. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

Entry-level properties (Bottom 25%) see $28 RevPAR.
Typical properties (Median) generate $70 RevPAR.
Strong performers (Top 25%) earn $103 RevPAR.
Best-in-class (Top 10%) achieve $134 RevPAR.

Average Monthly RevPAR Trend in Itoman

RevPAR Insights for Itoman

The average RevPAR in Itoman is $72. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
The gap between the top 10% ($134) and bottom 25% ($28) is $107, indicating significant performance disparity driven by property quality, pricing strategy, and location.
RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

Track your own RevPAR monthly against these Itoman benchmarks. If your RevPAR falls below the median of $70, examine whether low occupancy or low ADR is the primary drag.
Top-quartile listings achieve $103+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Itoman?

Itoman's peak Airbnb season falls in August, July, September, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, September)

Revenue averages $3,073 per month
Occupancy rates average 59.0%
Daily rates average $139

Shoulder Season

Revenue averages $2,378 per month
Occupancy maintains around 54.3%
Daily rates hold near $129

Low Season (January, March, November)

Revenue drops to average $2,015 per month
Occupancy decreases to average 48.1%
Daily rates adjust to average $124

Seasonality Insights for Itoman

Airbnb seasonality in Itoman is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
During the high season, the absolute peak month showcases Itoman's highest earning potential, with monthly revenues climbing to $3,504, occupancy reaching 63.9%, and ADRs peaking at $145.
Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,735, occupancy could drop to 40.3%, and ADRs may adjust to $123.
Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Itoman.

Seasonal Strategies for Maximizing Profit

Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Itoman, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
In a highly seasonal market like Itoman, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Itoman?

Yes, Itoman, Okinawa Prefecture, Japan enforces high STR regulations and 98% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Itoman to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 98% licensed listings)

What Are the Best Neighborhoods for Airbnb in Itoman?

With a compact short-term rental market, Itoman gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.

Best neighborhoods for Airbnb in Itoman
Neighborhood / Area	Why Host Here? (Target Guests & Appeal)	Key Attractions & Landmarks
Sunset Beach	A beautiful stretch of sandy beach popular for sunbathing and water sports. It offers a relaxed atmosphere with stunning sunset views, attracting tourists year-round.	Sunset Beach, Itoman Peace Memorial Park, Mabuni Hill, Suwakaji-Tenkaido, Tamaudun Park
Nirai Kanai Bridge	An iconic bridge offering picturesque views and a great spot for photography. It connects the land to scenic coastal views, making it appealing for nature lovers and travelers.	Nirai Kanai Bridge, The Blue Cave, Okinawa World, Shurijo Castle Park, Okinawa Comprehensive Park
Ifa Area	Known for its cultural significance and historical sites, this area attracts tourists interested in traditional Okinawan culture and heritage.	Ifa's Castle Ruins, Okinawa Prefectural Museum, Okinawan Folk Village, Yakujin Shrine, Peace Memorial Museum
Itoman Peace Memorial Park	A historical area that honors the victims of war, offering educational tours and peaceful surroundings. It's ideal for reflective travelers.	Itoman Peace Memorial Park, Tamagusuku Castle Ruins, Naha City Museum, Himeyuri Peace Museum, Gyokusendo Cave
Okinawa Enetai	A beachfront area perfect for water activities, including snorkeling and diving. The vibrant marine life is a major attraction for tourists.	Okinawa Enetai Beach, Blue Cave Snorkeling, Tropical Beach, Kaichu-Doro, Yomitan Village
Mubiru Beach	A lesser-known beach that offers tranquility and pristine waters, perfect for those looking to escape the busy tourist areas.	Mubiru Beach, Okinawa Churaumi Aquarium, Yasuragi Relaxation Center, Mabuni Beach, Zanpa Beach
Suwakaji Area	Famous for its heritage sites and beautiful coastline, attracting those interested in both culture and leisure activities like swimming and snorkeling.	Suwakaji Beach, Cape Zampa, Zampa Lighthouse, Okinawa Island Grasslands, Suwakaji-take
Okinawa World	A theme park showcasing Okinawan culture and history, making it an attractive destination for families and educational tourists.	Okinawa World, Gyokusendo Cave, Traditional Ryukyu Dance, Eisa Dance Performance, Craft Workshops

Because Itoman has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Itoman?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Itoman

The Itoman Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.9% of the 41 active rentals. This indicates strong guest preference for privacy and space.
Looking at the property type distribution in Itoman, House properties are the most common (87.8%), reflecting the local real estate landscape.
Houses represent a significant 87.8% portion, catering likely to families or larger groups.

Itoman Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Itoman

The dominant room capacity in Itoman is 4 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
Together, 4 bedrooms and 2 bedrooms properties represent 53.7% of the active Airbnb listings in Itoman, indicating a high concentration in these sizes.
A significant 51.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Itoman.

Itoman Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Itoman

The most common guest capacity trend in Itoman vacation rentals is listings accommodating 8+ guests (51.2%). This suggests the primary traveler segment is likely larger groups.
Properties designed for 8+ guests and 6 guests dominate the Itoman STR market, accounting for 70.7% of listings.
70.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Itoman.
On average, properties in Itoman are equipped to host 5.9 guests.

How Do Listings in Itoman Compare on Quality?

Listing quality in Itoman can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)

59.5

More photos correlate with higher conversion rates.

Average Beds per Listing(?)

5.6

Reflects the capacity profile of the local supply.

Exact Location Enabled(?)

31.7%

Builds guest trust and improves booking confidence.

Listing Quality Insights for Itoman

At 59.5 photos per listing on average, Itoman hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
31.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
Use these quality indicators as a self-audit checklist. Listings that exceed the Itoman averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Itoman?

Amenity Prevalence

Amenity Insights for Itoman

Essential amenities in Itoman that guests expect include: Air conditioning, Wifi, Hair dryer, Kitchen, Free parking on premises, Washer, TV. Lacking these (any) could significantly impact bookings.
Popular amenities like Smoke alarm, Microwave, Shampoo are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

Ensure your listing includes all essential amenities for Itoman: Air conditioning, Wifi, Hair dryer, Kitchen, Free parking on premises, Washer, TV.
Prioritize adding missing essentials: Air conditioning, Hair dryer, Kitchen, Free parking on premises, Washer, TV.
Consider adding popular differentiators like Smoke alarm or Microwave to increase appeal.
Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
Regularly check competitor amenities in Itoman to stay competitive.

Which Airbnb Amenities Boost Revenue in Itoman?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Itoman, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

Amenity	Prevalence	Revenue With	Revenue Without	Revenue Uplift
Conditioner	78.0%	$27,941	$12,741	119.3%
Rice maker	58.5%	$31,319	$15,124	107.1%
Essentials	78.0%	$27,445	$14,504	89.2%
Wine glasses	31.7%	$35,629	$19,485	82.9%
Dedicated workspace	36.6%	$33,958	$19,208	76.8%
Children’s dinnerware	34.1%	$34,390	$19,530	76.1%
Dryer	56.1%	$30,349	$17,264	75.8%
Hot tub	17.1%	$37,287	$21,993	69.5%
Room-darkening shades	58.5%	$29,569	$17,595	68.0%
Waterfront	17.1%	$36,962	$22,060	67.6%

Revenue Impact Insights for Itoman

Conditioner tops the revenue impact list with a 119.3% uplift — listings with this amenity earn $27,941 vs. $12,741 without it.

Recommendations for Hosts

Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Itoman STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Itoman. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Itoman Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Guest Age Distribution (Birth Decade)

Guest Profile Summary for Itoman

The typical guest profile for Airbnb in Itoman consists of predominantly international visitors (82%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
Domestic travelers account for 18.2% of guests.
Key international markets include Taiwan (18.6%) and Japan (18.2%).
Top languages spoken are English (40.6%) followed by Chinese (24.5%).
A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

Focus marketing internationally, particularly towards travelers from Japan.
Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
Highlight unique local experiences or amenities relevant to the primary guest profile.
Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Itoman?

Listings in Itoman average 4.77 out of 5 overall, with about 73.5 reviews per active listing and 36.6% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Itoman

An average rating of 4.77 places Itoman in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
The strongest subcategory is Communication (4.86), while Location (4.61) trails behind — a useful signal for hosts looking to prioritize upgrades.
36.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Itoman Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Itoman

The most common availability pattern in Itoman falls within the 91-180 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
Approximately 46.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
For booked days, the 181-270 days range is most frequent in Itoman (46.3%), reflecting common guest stay durations or potential owner blocking patterns.
A notable 56.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Itoman?

Average Booking Lead Time by Month

Booking Lead Time Insights for Itoman

The overall average booking lead time for vacation rentals in Itoman is 51 days.
Guests book furthest in advance for stays during October (average 67 days), likely coinciding with peak travel demand or local events.
The shortest booking windows occur for stays in June (average 44 days), indicating more last-minute travel plans during this time.
Seasonally, Winter (59 days avg.) sees the longest lead times, while Spring (51 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Itoman.
For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
Target marketing efforts for the Winter season well in advance (at least 59 days) to capture early planners.
Monitor your own booking lead times against these Itoman averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Itoman?

Guests in Itoman stay about 2.8 nights on average, generating roughly 1,711 reservations and 41.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Itoman

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Itoman

Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
At 41.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
Stay lengths peak in Apr (3.4 nights) and shorten in Aug (2.6 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Itoman Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (56.1%)

1 Night

23 listings

56.1% of total

2 Nights (19.5%)

2 Nights

8 listings

19.5% of total

30+ Nights (24.4%)

30+ Nights

10 listings

24.4% of total

Key Insights

The most prevalent minimum stay requirement in Itoman is 1 Night, adopted by 56.1% of listings. This highlights the market's preference for shorter, flexible bookings.
A strong majority (75.6%) of the Itoman Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
A significant segment (24.4%) caters to monthly stays (30+ nights) in Itoman, pointing to opportunities in the extended-stay market.

Recommendations

Align with the market by considering a 1 Night minimum stay, as 56.1% of Itoman hosts use this setting.
Explore offering discounts for stays of 30+ nights to attract the 24.4% of the market seeking extended stays.
Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Itoman.

Itoman Airbnb Cancellation Policy Trends Analysis (2026)

Limited

2 listings

4.9% of total

Super Strict 60 Days (7.3%)

Super Strict 60 Days

3 listings

7.3% of total

Flexible (22%)

Flexible

9 listings

22% of total

Moderate (34.1%)

Moderate

14 listings

34.1% of total

Firm (29.3%)

Firm

12 listings

29.3% of total

Strict

1 listings

2.4% of total

Cancellation Policy Insights for Itoman

The prevailing Airbnb cancellation policy trend in Itoman is Moderate, used by 34.1% of listings.
There's a relatively balanced mix between guest-friendly (56.1%) and stricter (31.7%) policies, offering choices for different guest needs.
Strict cancellation policies are quite rare (2.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

Consider adopting a Moderate policy to align with the 34.1% market standard in Itoman.
Using a Strict policy might deter some guests, as only 2.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
Regularly review your cancellation policy against competitors and market demand shifts in Itoman.

How Much Are Airbnb Cleaning Fees in Itoman?

Cleaning fees in Itoman are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee

$56

Median Cleaning Fee

$62

Listings Charging a Fee

92.7%

Fee as Revenue Share

10.1%

Cleaning Fee Insights for Itoman

92.7% of listings charge a cleaning fee, making it standard practice in Itoman. Guests expect it and factor it into their booking decisions.
The average cleaning fee of $56 is close to the median ($62), suggesting a relatively consistent fee structure across the market.
Cleaning fees represent 10.1% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

Price your cleaning fee competitively against the Itoman median of $62. Fees significantly above market norms can deter bookings, especially for shorter stays.
Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

$265.43

Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Itoman?

Learn from the best! This table showcases top-performing Airbnb hosts in Itoman based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Itoman by revenue
Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Kazoo & Hasmik	3	$122,248	283	4.85/5.0
藍ちゃん	3	$95,699	232	4.93/5.0
Masa	2	$89,493	99	4.94/5.0
Haohan	4	$85,040	186	4.92/5.0
Coltd	2	$64,203	143	4.89/5.0
Iku	1	$59,790	181	4.73/5.0
Reikou	1	$57,760	50	5.00/5.0
Fang	1	$50,403	193	4.88/5.0
Kotomi Nashiro	1	$44,784	90	4.77/5.0
Fang	1	$43,783	48	4.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Itoman.

Who Are the Airbnb Hosts in Itoman?

Itoman is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts

65.9%

Professional Management

0.0%

Cohosted Listings

24.4%

Instant Book Enabled

4.9%

Simplified Pricing

87.8%

Host Profile Insights for Itoman

With 65.9% Superhosts, Itoman has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
4.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
87.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
With 24.4% cohosted listings, there may be a growing local market for property management services.
Benchmark your host metrics against these Itoman averages regularly and adjust your hosting strategy based on what top performers do differently.

How Does Itoman's Airbnb Market Compare to Nearby Cities?

How does the Itoman Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Ginowan, Itoman has 10 percentage points lower occupancy and about $54 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Itoman — performance comparison
Market	Active Properties	Monthly Revenue	Daily Rate	Avg. Occupancy
Ginowan	42	$3,434	$197.35	59%
Onna	401	$3,352	$249.97	50%
Ginoza	11	$3,047	$289.54	39%
Urasoe	25	$3,000	$204.12	49%
Chatan	162	$2,981	$223.62	49%
Kin	63	$2,913	$181.81	53%
Nago	197	$2,836	$243.08	44%
Nanjo	101	$2,784	$209.28	50%
Nakijin	147	$2,723	$229.98	43%
Ogimi	10	$2,521	$153.04	51%

Frequently Asked Questions About Airbnb in Itoman

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Itoman.

How much do Airbnb hosts make in Itoman?

Itoman hosts earn about $24,604 per year on average, with an average nightly rate of $143 and RevPAR of $72. Those figures describe the typical revenue environment for active listings in Itoman, Okinawa Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Itoman market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Itoman?

The average Airbnb occupancy rate in Itoman is 48.7%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Itoman?

Listings in Itoman average $143 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Itoman?

Itoman currently has about 41 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Itoman?

AirROI currently classifies the short-term rental regulation level in Itoman as High. The dataset also shows about 97.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Itoman?

RevPAR in Itoman is about $72. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Itoman?

At 48.7% occupancy, Itoman can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,604, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Itoman?

The average booking lead time in Itoman is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Itoman?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Itoman include Sunset Beach, Nirai Kanai Bridge, Ifa Area. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Itoman?

entire_home listings make up 82.9% of the active supply in Itoman. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Itoman compare to nearby Airbnb markets?

Among neighboring markets, Ginowan posts $41,214 in average annual revenue with 59.0% occupancy, compared to Itoman's $24,604 and 48.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Itoman?

The average Airbnb stay length in Itoman is about 2.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Itoman?

Airbnb listings in Itoman average 4.77 out of 5 overall. About 36.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Itoman?

Conditioner and Rice maker are among the strongest revenue-linked amenities in Itoman. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Itoman?

Yes. About 92.7% of active Airbnb listings in Itoman charge a cleaning fee, and the average fee is $56. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Itoman?

A 65.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.