Kanazawa, Ishikawa Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Kanazawa, Ishikawa Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $24,533 per year — at a $137 nightly rate, 49.8% occupancy, and a $71 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Kanazawa's 356 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 28.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 99% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Kanazawa?
In Kanazawa, the headline Airbnb metrics are $24,533 in average annual revenue,49.8% occupancy, $137 ADR, and $71 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Kanazawa?
Understanding the monthly revenue variations for Airbnb listings in Kanazawa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kanazawa is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kanazawa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,988+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,878 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,494 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $806, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kanazawa
What Is the Monthly Airbnb Occupancy Rate in Kanazawa?
Maximize your bookings by understanding the Kanazawa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kanazawa:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kanazawa
What Is the Average Airbnb Nightly Rate in Kanazawa?
Effective short term rental pricing strategy in Kanazawa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kanazawa typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $260+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Kanazawa
What Is the RevPAR for Airbnb in Kanazawa?
RevPAR in Kanazawa is currently $71. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $29 RevPAR.
- Typical properties (Median) generate $49 RevPAR.
- Strong performers (Top 25%) earn $91 RevPAR.
- Best-in-class (Top 10%) achieve $152 RevPAR.
Average Monthly RevPAR Trend in Kanazawa
RevPAR Insights for Kanazawa
- The average RevPAR in Kanazawa is $71. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($152) and bottom 25% ($29) is $122, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Nov and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Kanazawa benchmarks. If your RevPAR falls below the median of $49, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $91+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Kanazawa?
Kanazawa's peak Airbnb season falls in November, October, April, while the softest stretch is January, February, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, October, April)
- Revenue averages $2,930 per month
- Occupancy rates average 65.0%
- Daily rates average $146
Shoulder Season
- Revenue averages $2,186 per month
- Occupancy maintains around 48.2%
- Daily rates hold near $137
Low Season (January, February, June)
- Revenue drops to average $1,655 per month
- Occupancy decreases to average 41.6%
- Daily rates adjust to average $125
Seasonality Insights for Kanazawa
- Airbnb seasonality in Kanazawa is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Kanazawa's highest earning potential, with monthly revenues climbing to $3,314, occupancy reaching 72.0%, and ADRs peaking at $150.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,488, occupancy could drop to 40.3%, and ADRs may adjust to $116.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kanazawa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Kanazawa, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Kanazawa, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Kanazawa?
Yes, Kanazawa, Ishikawa Prefecture, Japan enforces high STR regulations and 99% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Kanazawa to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 99% licensed listings)
What Are the Best Neighborhoods for Airbnb in Kanazawa?
Location within Kanazawa matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kenrokuen | Famous for its beautiful gardens and historical significance, Kenrokuen is a must-visit site in Kanazawa. It attracts many tourists who want to experience traditional Japanese landscaping and culture. | Kenrokuen Garden, Kanazawa Castle, 21st Century Museum of Contemporary Art, Higashi Chaya District, Nishi Chaya District |
| Higashi Chaya District | A historic geisha district featuring traditional wooden houses and tea houses. Popular with tourists looking to experience the cultural heritage of Kanazawa and enjoy local tea ceremonies. | Higashi Chaya Tea House, Shima Tea House, Kanazawa Folklore Museum, Kazuemachi Tea House Street, Geisha performances |
| Nishi Chaya District | Another historic geisha district known for its beautiful architecture and quaint atmosphere. It offers a more local experience compared to Higashi Chaya and attracts visitors interested in local traditions. | Nishi Chaya Tea House, Gyokusen-en Garden, Hanami, Kotoji-tai, Local artisans' shops, Cultural workshops |
| Kanazawa Castle Park | Surrounding the historic Kanazawa Castle, this park is a great spot for enjoying seasonal flowers and historical walks. It's ideal for tourists interested in sightseeing and learning about Kanazawa's history. | Kanazawa Castle, Higashi Zumiya, Song of the House of Tea, The Ninben Furniture Museum, The Kanazawa Castle Museum |
| Samurai District (Nagamachi) | This area showcases the history of the Samurai with preserved houses and museums. Visitors who are fans of Japanese history often seek out this cultural experience. | Nagamachi Samurai District, Nomura Clan Samurai House, Kanazawa Ninja Temple, D.T. Suzuki Museum, Myoryuji (Ninja Temple) |
| Omicho Market | Known as Kanazawa's kitchen, this vibrant market offers fresh seafood and local delicacies. It's a popular spot for both locals and tourists seeking authentic culinary experiences. | Omicho Market, Kanazawa Seafood, Local craft shops, Food stalls, Culinary workshops |
| Katsurazaka | A charming area close to the city center, known for its picturesque streets and traditional homes. Ideal for travelers who wish to explore a quieter, more residential part of Kanazawa. | Katsurazaka Street, Traditional ryokan, Local bakeries, Art galleries, Gion’s Seasonal Festivals |
| Tateyama-Kurobe Alpine Route | While not directly in Kanazawa, this stunning natural attraction nearby offers breathtaking views and is a major draw for nature lovers and adventure seekers traveling to the region. | Tateyama Mountain Range, Kurobe Dam, Snow Walls, Cable Cars, Scenic Hiking Trails |
Because Kanazawa has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Kanazawa?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kanazawa
- The Kanazawa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.2% of the 356 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kanazawa, Apartment/Condo properties are the most common (44.9%), reflecting the local real estate landscape.
- Houses represent a significant 39% portion, catering likely to families or larger groups.
- The presence of 11.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.8%) offer potential for unique stay experiences.
Kanazawa Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kanazawa
- The dominant room capacity in Kanazawa is 1 bedroom listings, making up 50.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.9% of the active Airbnb listings in Kanazawa, indicating a high concentration in these sizes.
- With over half the market (50.6%) consisting of studios or 1-bedroom units, Kanazawa is particularly well-suited for individuals or couples.
Kanazawa Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kanazawa
- The most common guest capacity trend in Kanazawa vacation rentals is listings accommodating 2 guests (17.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Kanazawa STR market, accounting for 33.7% of listings.
- 32.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kanazawa.
- On average, properties in Kanazawa are equipped to host 4.1 guests.
How Do Listings in Kanazawa Compare on Quality?
Listing quality in Kanazawa can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Kanazawa
- At 35 photos per listing on average, Kanazawa hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 41.9% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Kanazawa averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Kanazawa?
Amenity Prevalence
Amenity Insights for Kanazawa
- Essential amenities in Kanazawa that guests expect include: Wifi, Air conditioning, Smoke alarm, Hair dryer, Shampoo, Fire extinguisher, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kanazawa: Wifi, Air conditioning, Smoke alarm, Hair dryer, Shampoo, Fire extinguisher, Heating.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Hair dryer, Shampoo, Fire extinguisher, Heating.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kanazawa to stay competitive.
Which Airbnb Amenities Boost Revenue in Kanazawa?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Kanazawa, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Smoke alarm | 98.6% | $24,729 | $10,801 | 129.0% |
Shampoo | 97.8% | $24,846 | $10,933 | 127.3% |
Hot water kettle | 58.4% | $31,434 | $14,836 | 111.9% |
Bathtub | 60.7% | $30,929 | $14,666 | 110.9% |
Baby safety gates | 1.7% | $46,314 | $24,160 | 91.7% |
Body soap | 78.4% | $27,221 | $14,795 | 84.0% |
Dining table | 48.6% | $31,938 | $17,533 | 82.2% |
Hot water | 91.0% | $25,529 | $14,456 | 76.6% |
Backyard | 12.1% | $39,241 | $22,513 | 74.3% |
Coffee | 28.1% | $35,058 | $20,422 | 71.7% |
Revenue Impact Insights for Kanazawa
- Smoke alarm tops the revenue impact list with a 129.0% uplift — listings with this amenity earn $24,729 vs. $10,801 without it.
- Smoke alarm, Shampoo, Hot water — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Kanazawa STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kanazawa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKanazawa Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Kanazawa
- The typical guest profile for Airbnb in Kanazawa consists of predominantly international visitors (93%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 6.8% of guests.
- Key international markets include United States (21.2%) and Australia (12.6%).
- Top languages spoken are English (44.5%) followed by French (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Kanazawa?
Listings in Kanazawa average 4.84 out of 5 overall, with about 107.1 reviews per active listing and 51.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Kanazawa
- With an overall rating of 4.84, Kanazawa listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.88), while Value (4.8) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 51.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Kanazawa Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kanazawa
- The most common availability pattern in Kanazawa falls within the 181-270 days range, representing 36.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kanazawa (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Kanazawa?
Average Booking Lead Time by Month
Booking Lead Time Insights for Kanazawa
- The overall average booking lead time for vacation rentals in Kanazawa is 57 days.
- Guests book furthest in advance for stays during October (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (74 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Kanazawa.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Kanazawa averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Kanazawa?
Guests in Kanazawa stay about 2.2 nights on average, generating roughly 16,637 reservations and 47.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Kanazawa
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Kanazawa
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 47.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (2.3 nights) and shorten in Feb (2.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Kanazawa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
262 listings
73.6% of total
2 Nights
25 listings
7% of total
3 Nights
1 listings
0.3% of total
4-6 Nights
1 listings
0.3% of total
7-29 Nights
2 listings
0.6% of total
30+ Nights
65 listings
18.3% of total
Key Insights
- The most prevalent minimum stay requirement in Kanazawa is 1 Night, adopted by 73.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.6%) of the Kanazawa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.3%) caters to monthly stays (30+ nights) in Kanazawa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 73.6% of Kanazawa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kanazawa.
Kanazawa Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
0.3% of total
Limited
6 listings
1.7% of total
Flexible
22 listings
6.2% of total
Moderate
206 listings
57.9% of total
Firm
112 listings
31.5% of total
Strict
9 listings
2.5% of total
Cancellation Policy Insights for Kanazawa
- The prevailing Airbnb cancellation policy trend in Kanazawa is Moderate, used by 57.9% of listings.
- There's a relatively balanced mix between guest-friendly (64.1%) and stricter (34.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 57.9% market standard in Kanazawa.
- Using a Strict policy might deter some guests, as only 2.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kanazawa.
How Much Are Airbnb Cleaning Fees in Kanazawa?
Cleaning fees in Kanazawa are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Kanazawa
- About 55.9% of Kanazawa listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $30 is close to the median ($21), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Kanazawa median of $21. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Kanazawa Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kanazawabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious & Luxurious 3BR｜Near Samurai District
Entire Place • 3 bedrooms
Kenrokutei Oyado - Very Traditional Japanese House
Entire Place • 4 bedrooms
![[5-minute walk from Omi-cho Market] 10 minutes to Kenrokuen | 61 ㎡ | 4 people | Free laundry include](https://a0.muscache.com/im/pictures/hosting/Hosting-797401552917811225/original/4b0131c0-e8e3-4330-a66d-2349125f82ce.jpeg?im_w=480&im_format=avif)
[5-minute walk from Omi-cho Market] 10 minutes to Kenrokuen | 61 ㎡ | 4 people | Free laundry include
Entire Place • 1 bedroom
Authentic Japanese Machiya | Private House | 9ppl
Entire Place • 4 bedrooms
![[With sauna] 7-minute walk from Kanazawa Station | 146 sqm large space for everyone to enjoy after s](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTM1MDM5MjQxNTA1NTAxNzEwOA==/original/715278a3-7f3c-4d50-9411-20cb903f0e6e.jpeg?im_w=480&im_format=avif)
[With sauna] 7-minute walk from Kanazawa Station | 146 sqm large space for everyone to enjoy after s
Entire Place • 3 bedrooms
【Koochi】Traditional Machiya facing the Asano River
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Kanazawa?
Learn from the best! This table showcases top-performing Airbnb hosts in Kanazawa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Machiya Residence Inn | 19 | $1,147,055 | 603 | 4.88/5.0 |
| Amy | 31 | $764,364 | 4389 | 4.79/5.0 |
| Expressions | 19 | $707,299 | 2159 | 4.87/5.0 |
| Toshio | 44 | $685,067 | 7163 | 4.85/5.0 |
| Takuya | 10 | $577,890 | 1370 | 4.91/5.0 |
| Minn Kanazawa | 10 | $374,737 | 1077 | 4.80/5.0 |
| 山口 | 7 | $244,143 | 363 | 4.88/5.0 |
| 町家ｹﾞｽﾄﾊｳｽかるた | 6 | $235,140 | 302 | 4.96/5.0 |
| Arts & Stay | 5 | $163,107 | 456 | 4.82/5.0 |
| Japan Experience | 5 | $148,045 | 568 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kanazawa.
Who Are the Airbnb Hosts in Kanazawa?
Kanazawa is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Kanazawa
- With 83.4% Superhosts, Kanazawa has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 91.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 57.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Kanazawa averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Kanazawa
These are the highest-grossing professional property management operations in Kanazawa, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Japan Experience | 5 | $148,045 | $183 | 47.4% | 4.84/5 |
Management Company Insights for Kanazawa
- The leading management company, Japan Experience, operates 5 listings with $148,045 in gross revenue — a useful benchmark for what scale looks like in Kanazawa.
- Top managers average 5 properties each, suggesting professional management in Kanazawa still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.84/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Kanazawa's Airbnb Market Compare to Nearby Cities?
How does the Kanazawa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shirakawa, Kanazawa has 12 percentage points lower occupancy and about $115 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $4,072 | $251.69 | 62% |
| Hakuba | 558 | $3,651 | $453.62 | 34% |
| Kamigyo Ward | 11 | $3,207 | $222.87 | 48% |
| Nakagyo Ward | 15 | $3,169 | $213.25 | 53% |
| Kyoto | 3,725 | $3,132 | $194.31 | 56% |
| Kameoka | 11 | $2,860 | $228.83 | 41% |
| Hida | 23 | $2,633 | $186.73 | 44% |
| Takayama | 298 | $2,507 | $190.86 | 51% |
| Azumino | 30 | $2,495 | $173.17 | 51% |
| Kuwana | 20 | $2,371 | $149.88 | 49% |
Frequently Asked Questions About Airbnb in Kanazawa
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Kanazawa.
How much do Airbnb hosts make in Kanazawa?
Kanazawa hosts earn about $24,533 per year on average, with an average nightly rate of $137 and RevPAR of $71. Those figures describe the typical revenue environment for active listings in Kanazawa, Ishikawa Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Kanazawa market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Kanazawa?
The average Airbnb occupancy rate in Kanazawa is 49.8%. November is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Kanazawa?
Listings in Kanazawa average $137 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Kanazawa?
Kanazawa currently has about 356 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Kanazawa?
AirROI currently classifies the short-term rental regulation level in Kanazawa as High. The dataset also shows about 98.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Kanazawa?
RevPAR in Kanazawa is about $71. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Kanazawa?
At 49.8% occupancy, Kanazawa can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $24,533, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Kanazawa?
The average booking lead time in Kanazawa is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Kanazawa?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Kanazawa include Kenrokuen, Higashi Chaya District, Nishi Chaya District. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Kanazawa?
entire_home listings make up 74.2% of the active supply in Kanazawa. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Kanazawa compare to nearby Airbnb markets?
Among neighboring markets, Shirakawa posts $48,860 in average annual revenue with 62.4% occupancy, compared to Kanazawa's $24,533 and 49.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Kanazawa?
The average Airbnb stay length in Kanazawa is about 2.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Kanazawa?
Airbnb listings in Kanazawa average 4.84 out of 5 overall. About 51.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Kanazawa?
Smoke alarm and Shampoo are among the strongest revenue-linked amenities in Kanazawa. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Kanazawa?
Yes. About 55.9% of active Airbnb listings in Kanazawa charge a cleaning fee, and the average fee is $30. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Kanazawa?
A 83.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.