jacuzzi, sauna, slider & pool, 1 house rent Serena Entire home · 3 bedrooms Rated 4.91 - Revenue
- ¥24.6M
- Occupancy
- 55.3%
- Daily rate
- ¥121,734
Prices in
Airbnb market data · 202612 months to October 2026
Urasoe, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Urasoe brought in ¥4,952,346 over the 12 months through October 2026, about 6% more than the Okinawa Prefecture average of ¥4,661,952.
The short answer
Urasoe Airbnb Market at a Glance
Listings averaged ¥30,019 a night and were booked on 48% of available nights, close to the Okinawa Prefecture average on both counts.
Timing matters: in August, usually the best month, the average listing earns about 2.4 times as much as in November, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Urasoe is the 16th-largest of 19 Okinawa Prefecture markets AirROI tracks.
Browse the live Urasoe Airbnb market See Every Urasoe ListingRevenue
How Much Do Airbnb Hosts Make in Urasoe?
Gross bookings per Urasoe listing averaged ¥4,952,346 over the 12 months to October 2026 (Okinawa Prefecture average: ¥4,661,952), before cleaning, platform and management costs and taxes.
In a typical year, the average Urasoe listing brings in ¥836,000 in August, its best month, and ¥356,000 in November, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥859,000+ a month, about twice the typical property.
- Strong performers (top 25%) earn ¥604,000 or more, roughly ¥190,000 a month above the median.
- Typical properties (median) earn about ¥411,000 a month.
- Entry-level properties (bottom 25%) earn ¥204,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.4 times what November does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average ¥962,000 ¥277,000
The dashed line is the average of the months shown, ¥539,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Urasoe Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and nightly rate; bookings peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥684,913 | 60.3% | ¥30,828 | ¥22,094 | 44 days | 3.1 nights |
| Nov 2025 | ¥434,943 | 47.7% | ¥28,392 | ¥14,498 | 37 days | 3.1 nights |
| Dec 2025 | ¥431,464 | 42.5% | ¥29,062 | ¥13,918 | 36 days | 3.1 nights |
| Jan 2026 | ¥324,625 | 36.4% | ¥27,845 | ¥10,472 | 31 days | 2.8 nights |
| Feb 2026 | ¥500,143 | 58.6% | ¥28,219 | ¥17,862 | 36 days | 2.9 nights |
| Mar 2026 | ¥505,197 | 58.6% | ¥28,667 | ¥16,297 | 38 days | 2.6 nights |
| Apr 2026 | ¥440,367 | 47.5% | ¥28,885 | ¥14,679 | 34 days | 3.5 nights |
| May 2026 | ¥435,946 | 43.2% | ¥30,256 | ¥14,063 | 33 days | 3.1 nights |
| Jun 2026 | ¥424,281 | 47.1% | ¥27,616 | ¥14,143 | 29 days | 3.1 nights |
| Jul 2026 | ¥632,600 | 58.9% | ¥32,302 | ¥20,406 | 39 days | 4.8 nights |
| Aug 2026 | ¥711,097 | 55.3% | ¥34,660 | ¥22,939 | 43 days | 2.9 nights |
| Sep 2026 | ¥509,306 | 48.6% | ¥31,414 | ¥16,977 | 32 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Urasoe home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Urasoe Profitable?
Yes, when it's run well. The average Urasoe Airbnb took in ¥4,952,346 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥263,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥389,000 a month.
Cleaning it yourself keeps the ¥482,000 a year guests pay in cleaning fees, for about ¥303,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥225,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Urasoe Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥4,470,346 | ¥6,563,000 |
| Cleaning fees guests pay10% of Urasoe bookings | ¥482,000 | ¥708,000 |
| Gross bookings | ¥4,952,346 | ¥7,271,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Urasoe listings on Simplified Pricing, 3% for the rest | −¥748,000 | −¥1,099,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥482,000 | −¥708,000 |
| Utilities and internetAbout 5% of bookings | −¥248,000 | −¥364,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥99,000 | −¥145,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥149,000 | −¥218,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥50,000 | −¥50,000 |
| Permit and registrationWhere one is required | −¥25,000 | −¥25,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −¥1,801,000 | −¥2,609,000 |
| Left for housing costs, then profit | ¥3,151,346about ¥263,000 a month | ¥4,662,000about ¥389,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Urasoe Airbnb Profit
The estimate starts from Urasoe's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Urasoe home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Urasoe's Top Earners Get There
- More nights booked. The busiest quarter of Urasoe listings are booked on 68% or more of their nights, against 52% for the median listing. Ten more booked nights a year at the median rate of ¥25,200 adds about ¥252,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥32,800 a night or more, against a median of ¥25,200. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥447,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ¥836,000, against ¥356,000 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Urasoe listings average 4.75 stars, and 16% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥606,000 a month, against ¥413,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Urasoe?
Urasoe listings were booked on 48% of the nights they were open over the past year, in line with the Okinawa Prefecture average and in line with the Japan average. In a typical year, occupancy climbs to 61% in August and falls to 42% in November.
The busiest tenth of listings are booked about 2.6 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 68% or more, roughly five nights a week.
- Typical properties (median) fill about 52% of open nights.
- Entry-level properties (bottom 25%) fill 31% or less, under three nights a week.
August is usually the busiest month in Urasoe, November the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 50% 67% 35%
Nightly rates
How Much Does an Airbnb Cost per Night in Urasoe?
The average nightly rate in Urasoe, known as ADR (average daily rate), was ¥30,019 over the past year, about the same as the Okinawa Prefecture and Japan averages (¥30,300 and ¥30,600). In a typical year, rates peak in August at about ¥35,500 and bottom out in November and December at about ¥25,800.
The top 10% charge about 2.3 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥46,500+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge ¥32,800 or more, about ¥7,600 above the median.
- Typical properties (median) charge about ¥25,200 a night.
- Entry-level properties (bottom 25%) charge ¥20,100 or less, about 80% of the median.
August rates run 38% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average ¥36,400 ¥23,100
The dashed line is the average of the months shown, ¥29,600.
What Is the RevPAR for Airbnb in Urasoe?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Urasoe it averaged ¥15,200 over the past year, from about ¥11,900 in a typical November to about ¥27,000 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn ¥23,700+ per open night, about twice the median.
- Strong performers (top 25%) earn ¥17,100 or more, about ¥5,700 a night above the median.
- Typical properties (median) earn about ¥11,400 per open night.
- Entry-level properties (bottom 25%) earn ¥6,740 or less, about 59% of the median.
August RevPAR is about 2.3 times November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average ¥31,000 ¥9,220
The dashed line is the average of the months shown, ¥17,700. The 12-month RevPAR of ¥15,200 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Urasoe
With only 32 active listings, the monthly pattern in Urasoe is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in November.
Average revenue by month in Urasoe
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ¥836,000 ¥356,000
The dashed line is the average of the 12 calendar months, ¥539,000.
Revenue by month in Urasoe in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥396,000 |
| February | ¥517,000 |
| March | ¥529,000 |
| April | ¥466,000 |
| May | ¥486,000 |
| June | ¥502,000 |
| July | ¥703,000 |
| August | ¥836,000 |
| September | ¥566,000 |
| October | ¥629,000 |
| November | ¥356,000 |
| December | ¥481,000 |
How Far in Advance Do Guests Book Airbnb in Urasoe?
Guests book Urasoe stays 36 days ahead on average (about five weeks). August stays are booked furthest out, about 46 days ahead, and November stays closest to arrival, about 29 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 37 days 49 days 20 days
Permits
Airbnb Permits and Registration in Urasoe
88% of the 32 active listings in Urasoe display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Urasoe.
Neighborhoods
Best Neighborhoods for Airbnb in Urasoe
AirROI's area guide picks six Urasoe neighborhoods that draw short-term rental guests, led by Urasoe City Center, Kokusaidori and Urasoe Seaside Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Urasoe City Center | The vibrant heart of Urasoe, offering convenient access to local shops, restaurants, and cultural sites. Ideal for travelers looking to immerse themselves in the local atmosphere. | Urasoe Art Museum, Urasoe Castle Ruins, local markets, cafe street, Shiseibyo Shrine |
| Kokusaidori | A bustling tourist street in Naha, close to Urasoe, known for its shopping, dining, and nightlife. Great for attracting visitors who want to experience Okinawan culture and cuisine. | Kokusaidori Street, Makishi Public Market, Okinawa Prefectural Museum, local izakayas, nightlife spots |
| Urasoe Seaside Park | A beautiful coastal area that offers stunning views and outdoor activities. Perfect for guests looking for leisure and family-friendly options close to the ocean. | Urasoe Seaside Park, beach access, water sports, picnic areas, scenic walking paths |
| Shurijo Castle | Located near Urasoe, this UNESCO World Heritage site attracts historians and travelers interested in Okinawa’s unique heritage. Great for cultural tourism. | Shurijo Castle, historical reenactments, gardens, Okinawa traditional crafts |
| Awase Beach | A popular beach destination that draws both locals and tourists. Ideal for those who want to enjoy sun, sand, and water activities in a serene environment. | Awase Beach, swimming, beachfront cafes, sunset views |
| Okinawa World | A cultural theme park located in the region, offering a glimpse into traditional Okinawan culture. Attracts families and cultural enthusiasts. | Gyokusendo Cave, traditional crafts, Okinawan dance, snakes museum, Okinawa cuisine |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Urasoe Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Urasoe are entire homes (91%), with private rooms at 3%. Apartments and condos are the most common property type at 53%, ahead of houses (41%).
Nearly all listings rent the whole place
Urasoe Airbnb listings by room type
- Entire home 91%
- Hotel room 6%
- Private room 3%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.6% | 29 |
| Hotel room | 6.3% | 2 |
| Private room | 3.1% | 1 |
Listings by property type
Urasoe Airbnb listings by property type
- Apartment/Condo 53%
- House 41%
- Hotel/Boutique 3%
- Others 3%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 53.1% | 17 |
| House | 40.6% | 13 |
| Hotel/Boutique | 3.1% | 1 |
| Others | 3.1% | 1 |
How Many Bedrooms Do Airbnb Listings in Urasoe Have?
The most common size among Urasoe's 24 entire homes with a bedroom count is two bedrooms (9 homes).
Urasoe entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
21%
38%
29%
8%
4%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 20.8% | 5 |
| 2 bedrooms | 37.5% | 9 |
| 3 bedrooms | 29.2% | 7 |
| 4 bedrooms | 8.3% | 2 |
| 5+ bedrooms | 4.2% | 1 |
How Many Guests Do Airbnbs in Urasoe Sleep?
Urasoe is a group-trip market: 50% of listings sleep eight or more guests, about 1.6 times the share of the next most common size, six guests (32%). Shares are of the 28 listings with a guest capacity on file (88% of the market).
Urasoe listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
11%
7%
32%
50%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 10.7% | 3 |
| 4 guests | 7.1% | 2 |
| 6 guests | 32.1% | 9 |
| 8+ guests | 50.0% | 14 |
How Urasoe Airbnb Listings Are Set Up
Urasoe hosts set up an average of 4.8 beds per listing, roughly two for every bedroom. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 55
- Beds per listing
- 4.8
- Show exact location
- 47%
What Amenities Do Airbnb Listings in Urasoe Offer?
Free on-site parking is close to standard in Urasoe: 91% of listings offer it.
Share of Urasoe listings with each common amenity
Guests
Who Books Airbnbs in Urasoe?
Urasoe runs on foreign visitors: eight in ten guests who left reviews live outside Japan. Hong Kong leads with 31% of reviewers, ahead of Taiwan at 17%. Guests speak a mix of languages: English leads at 42%, followed by Chinese and Japanese.
81% of Urasoe guests come from abroad
Where guests who left reviews live
- International 81%
- Domestic 19%
Where Urasoe guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Taipei | 6.1% |
| Taichung City | 4.6% |
| Yokohama | 4.6% |
| New Taipei City | 3.1% |
Where Urasoe guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Hong Kong | 31.1% |
| Japan | 19.1% |
| Taiwan | 17.3% |
| United States | 8.9% |
| China | 4.0% |
Languages spoken by Urasoe guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 42.0% |
| Chinese | 26.5% |
| Japanese | 11.5% |
| Spanish | 7.5% |
| French | 4.4% |
What Are Airbnb Guest Ratings in Urasoe?
Urasoe Airbnbs average 4.75 stars, and 16% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.64, against 4.82 for host communication. Listings here carry long review histories, about 107 reviews each on average.
Communication scores highest in Urasoe; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.71 |
| Communication | 4.82 |
| Location | 4.64 |
| Check-in | 4.78 |
| Value | 4.68 |
Booking patterns
How Guests Book in Urasoe: Stays, Rules and Fees
Nearly seven in ten Urasoe listings are open to guests more than 180 days a year, but only 38% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Urasoe listings are open to guests
Share of listings by days a year
- 271-366 days 31%
- 181-270 days 38%
- 91-180 days 25%
- 31-90 days 6%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 31.3% | 10 |
| 181-270 days | 37.5% | 12 |
| 91-180 days | 25.0% | 8 |
| 31-90 days | 6.3% | 2 |
Days a year Urasoe listings are booked or blocked
Share of listings by days a year
- 271-366 days 9%
- 181-270 days 28%
- 91-180 days 34%
- 31-90 days 25%
- 1-30 days 3%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 9.4% | 3 |
| 181-270 days | 28.1% | 9 |
| 91-180 days | 34.4% | 11 |
| 31-90 days | 25.0% | 8 |
| 1-30 days | 3.1% | 1 |
What Is the Average Length of Stay for Airbnb in Urasoe?
The average Urasoe booking lasts 3.4 nights, longest in May and shortest in October. Listings took about 36 bookings each over the year, some 1,160 in all. More than half of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Urasoe
Average nights per booking, by month of stay
Average 3.3 nights 4.5 nights 2.6 nights
Two-year average by calendar month.
Urasoe Airbnb Minimum Stay Requirements
84% of listings in Urasoe accept stays of one or two nights.
Minimum stay set by Urasoe listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Urasoe?
Firm is the most common cancellation policy in Urasoe, used by 50% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than half of listings use Firm or stricter terms, against 41% on Flexible or Moderate.
Cancellation policies of Urasoe listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Urasoe?
More than eight in ten Urasoe listings charge a cleaning fee. The typical fee is about ¥8,963. Spread over the average stay of 3.4 nights, that adds roughly ¥2,670 a night to what guests pay. For listings that charge one, cleaning fees make up about 10% of gross revenue.
- Median cleaning fee
- ¥8,963
- Average cleaning fee
- ¥9,889
- Listings charging a fee
- 81.3%
- Share of gross revenue
- 9.7%
Top earners
Top-Earning Airbnbs and Hosts in Urasoe
The top-grossing Airbnb in Urasoe, a three-bedroom home, took in ¥24,600,000 over the past year, about five times the city's average of ¥4,950,000.
jacuzzi, sauna, slider & pool, 1 house rent Serena Entire home · 3 bedrooms Rated 4.91 
Limited to one group per day! Accommodates up to 14 people! Perfect for family & group trips! 2… Entire home · 5 bedrooms Rated 4.83 - Revenue
- ¥22.2M
- Occupancy
- 74.5%
- Daily rate
- ¥83,067
Tropical Aquarium｜BBQ｜The Mural Art House Urasoe Entire home · 3 bedrooms Rated 4.73 - Revenue
- ¥9.4M
- Occupancy
- 78.1%
- Daily rate
- ¥33,223
Cleaning service / 2 parking spaces at no extra charge / 4LDK, 115㎡ / 10 beds, maximum 14 guests… Entire home · 4 bedrooms Rated 4.94 - Revenue
- ¥8.6M
- Occupancy
- 64.7%
- Daily rate
- ¥34,454
One spacious room per floor, Near Station Entire home · 1 bedroom Rated 4.88 - Revenue
- ¥7.8M
- Occupancy
- 77.7%
- Daily rate
- ¥27,353
For families and groups * Entire building is for rent * Maximum of 13 guests * Free wifi * ZA175 Entire home · 3 bedrooms Rated 4.80 - Revenue
- ¥7.4M
- Occupancy
- 62.7%
- Daily rate
- ¥31,671
Who Are the Airbnb Hosts in Urasoe?
Fewer than 1% of Urasoe listings are classed as professionally managed, though 44% of listings have a co-host. Superhosts run 38% of listings. Three-quarters of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
- Superhosts
- 37.5%
- Professional management
- 0.0%
- Cohosted listings
- 43.8%
- Instant Book enabled
- 75.0%
- Simplified Pricing
- 96.9%
Nearby markets
Urasoe vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 20 km, Ginowan (4 km away, 50 listings) earned the most per listing, about 31% more than Urasoe.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ginowan 4 km | 50 | ¥6,486,728 | ¥29,576 | 59% |
| Naha 6 km | 758 | ¥3,545,920 | ¥20,193 | 52% |
| Chatan 8 km | 193 | ¥5,843,716 | ¥34,780 | 51% |
| Okinawa 13 km | 146 | ¥3,033,744 | ¥21,462 | 43% |
| Nanjo 14 km | 129 | ¥5,681,273 | ¥37,585 | 51% |
| Itoman 16 km | 53 | ¥3,979,941 | ¥22,923 | 51% |
| Yomitan 17 km | 195 | ¥5,120,347 | ¥29,002 | 53% |
| Uruma 20 km | 155 | ¥3,935,753 | ¥24,462 | 46% |
Other Airbnb Markets in Okinawa Prefecture
- Onna Airbnb data 471 listings
- Ishigaki Airbnb data 462 listings
- Motobu Airbnb data 332 listings
- Miyakojima Airbnb data 316 listings
- Nago Airbnb data 263 listings
- Nakijin Airbnb data 192 listings
See all 19 Okinawa Prefecture Airbnb markets
Markets Similar to Urasoe
Markets elsewhere in Japan with a similar nightly rate and occupancy to Urasoe:
- Urayasu Airbnb data Japan · ¥32,033/night · 49.9%
- Suginami-ku Airbnb data Japan · ¥32,232/night · 51.0%
- Fujiyoshida Airbnb data Japan · ¥29,380/night · 52.5%
- Takayama Airbnb data Japan · ¥32,978/night · 51.3%
- Kyoto Airbnb data Japan · ¥31,478/night · 52.7%
- Otsu Airbnb data Japan · ¥25,769/night · 45.4%
FAQ
Urasoe Airbnb FAQ
How much do Airbnb hosts make in Urasoe?
An active Urasoe Airbnb grossed ¥4,952,346 on average in the 12 months to October 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥604,000 or more in a typical month.
How much can I make on Airbnb in Urasoe?
It depends most on the home's size, location and how it's run. The middle half of Urasoe listings earn between ¥204,000 and ¥604,000 in a typical month, and the top tenth ¥859,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Urasoe?
Listings in Urasoe were booked on 48% of available nights over the past year. That compares with 47% for the Okinawa Prefecture average. August is usually the busiest month.
How much does an Airbnb cost per night in Urasoe?
The average booked night in Urasoe cost ¥30,019 before fees. Half of listings charge between ¥20,100 and ¥32,800, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Urasoe?
In Urasoe, 88% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Urasoe?
Yes, when it's run well. The average Urasoe Airbnb grossed ¥4,952,346 in the 12 months to October 2026, 6% above the Okinawa Prefecture average of ¥4,661,952. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥3,151,346 a year (about ¥263,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥389,000 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Urasoe?
August usually pays best, averaging ¥836,000 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Urasoe?
Each night a Urasoe listing was open to book earned ¥15,200 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥23,700 or more.
How far in advance do guests book Airbnbs in Urasoe?
Urasoe stays were booked 36 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Urasoe?
The average Urasoe Airbnb stay lasted 3.4 nights over the past year. A listing took 36 reservations over the year on average.
How are Airbnbs in Urasoe rated?
Guests rate Urasoe Airbnbs 4.75 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in Urasoe?
Urasoe City Center, Kokusaidori and Urasoe Seaside Park draw the most short-term rental interest in Urasoe. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Urasoe?
AirROI counted 32 active Airbnb listings in Urasoe as of October 2026. The closest tracked market is Ginowan, 4 km away.
How much are Airbnb cleaning fees in Urasoe?
In Urasoe, more than eight in ten listings add a cleaning fee, and the typical fee is about ¥8,963.
Method
About This Data
Figures on this page cover 32 active Airbnb listings in Urasoe from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.