Close to the popular Kokusai Dori and Heiwa Dori! A stylish, unattended hotel in Naha where BBQs… Entire home · 4 bedrooms Rated 4.86 - Revenue
- ¥26.7M
- Occupancy
- 74.0%
- Daily rate
- ¥98,349
Prices in
Airbnb market data · 202612 months to October 2026
Naha, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Naha brought in ¥3,545,949 over the 12 months through October 2026, about 24% less than the Okinawa Prefecture average of ¥4,649,686.
The short answer
Naha Airbnb Market at a Glance
Naha is cheaper but busier than the Okinawa Prefecture average. Listings averaged ¥20,193 a night and were booked on 52% of available nights, against ¥30,300 and 47% for the Okinawa Prefecture average.
August, usually the best month, brings in about 73% more per listing than November, usually the slowest.
With 758 active listings, Naha is the largest of 20 Okinawa Prefecture markets AirROI tracks. From a year earlier, average revenue rose 4% while the number of active listings grew 21%.
Browse the live Naha Airbnb market See Every Naha ListingRevenue
How Much Do Airbnb Hosts Make in Naha?
Gross bookings per Naha listing averaged ¥3,545,949 over the 12 months to October 2026 (Okinawa Prefecture average: ¥4,649,686), before cleaning, platform and management costs and taxes.
In a typical year, the average Naha listing brings in ¥471,000 in August, its best month, and ¥272,000 in November, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥798,000+ a month, about 3.2 times the typical property.
- Strong performers (top 25%) earn ¥468,000 or more, roughly ¥220,000 a month above the median.
- Typical properties (median) earn about ¥249,000 a month.
- Entry-level properties (bottom 25%) earn ¥127,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 1.7 times what November does
Average revenue per active listing, by month, October 2024 to September 2026
Monthly average ¥511,000 ¥221,000
The dashed line is the average of the months shown, ¥347,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Naha Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and nightly rate; bookings peaked in February 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥396,254 | 57.0% | ¥22,026 | ¥12,782 | 51 days | 2.7 nights |
| Nov 2025 | ¥323,535 | 53.3% | ¥20,900 | ¥10,785 | 47 days | 2.7 nights |
| Dec 2025 | ¥316,962 | 47.7% | ¥21,414 | ¥10,225 | 40 days | 3.1 nights |
| Jan 2026 | ¥290,269 | 44.5% | ¥20,778 | ¥9,364 | 39 days | 3.5 nights |
| Feb 2026 | ¥395,761 | 66.4% | ¥21,928 | ¥14,134 | 50 days | 3.6 nights |
| Mar 2026 | ¥404,837 | 63.0% | ¥21,411 | ¥13,059 | 44 days | 3.5 nights |
| Apr 2026 | ¥326,702 | 53.8% | ¥21,614 | ¥10,890 | 42 days | 3.7 nights |
| May 2026 | ¥324,417 | 49.7% | ¥21,993 | ¥10,465 | 46 days | 3.1 nights |
| Jun 2026 | ¥326,818 | 54.2% | ¥19,205 | ¥10,894 | 40 days | 3.6 nights |
| Jul 2026 | ¥428,403 | 56.0% | ¥21,783 | ¥13,819 | 51 days | 3.7 nights |
| Aug 2026 | ¥431,485 | 51.9% | ¥22,939 | ¥13,919 | 59 days | 3 nights |
| Sep 2026 | ¥325,705 | 46.8% | ¥20,527 | ¥10,857 | 50 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Naha listing earns about ¥249,000 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Naha Profitable?
Yes, when it's run well. The average Naha Airbnb took in ¥3,545,949 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥190,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥360,000 a month.
Cleaning it yourself keeps the ¥335,000 a year guests pay in cleaning fees, for about ¥217,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥163,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Naha Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥3,210,949 | ¥6,033,000 |
| Cleaning fees guests pay9% of Naha bookings | ¥335,000 | ¥630,000 |
| Gross bookings | ¥3,545,949 | ¥6,663,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 95% of Naha listings on Simplified Pricing, 3% for the rest | −¥529,000 | −¥994,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥335,000 | −¥630,000 |
| Utilities and internetAbout 5% of bookings | −¥177,000 | −¥333,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥71,000 | −¥133,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥106,000 | −¥200,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥35,000 | −¥35,000 |
| Permit and registrationWhere one is required | −¥18,000 | −¥18,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥1,271,000 | −¥2,343,000 |
| Left for housing costs, then profit | ¥2,274,949about ¥190,000 a month | ¥4,320,000about ¥360,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Naha Airbnb Profit
The estimate starts from Naha's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Naha home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Naha's Top Earners Get There
- More nights booked. The busiest quarter of Naha listings are booked on 77% or more of their nights, against 57% for the median listing. Ten more booked nights a year at the median rate of ¥15,900 adds about ¥159,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥27,000 a night or more, against a median of ¥15,900. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥321,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ¥471,000, against ¥272,000 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Naha listings average 4.72 stars, and 25% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥555,000 a month, against ¥295,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Naha?
Naha listings were booked on 52% of the nights they were open over the past year, 5 percentage points above the Okinawa Prefecture average (47%) and 3 points above the Japan average (49%). In a typical year, occupancy climbs to 66% in February and falls to 45% in January.
The busiest tenth of listings are booked about 2.9 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 89%+ of open nights, 32 points above the median.
- Strong performers (top 25%) fill 77% or more, roughly five nights a week.
- Typical properties (median) fill about 57% of open nights.
- Entry-level properties (bottom 25%) fill 31% or less, under three nights a week.
February is usually the busiest month in Naha, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
Monthly average 53% 66% 43%
Nightly rates
How Much Does an Airbnb Cost per Night in Naha?
The average nightly rate in Naha, known as ADR (average daily rate), was ¥20,193 over the past year, about 33% below the Okinawa Prefecture and Japan averages (¥30,300 and ¥30,500). In a typical year, rates peak in August at about ¥23,800 and bottom out in January and November at about ¥20,000.
Prices span a wide range: the top 10% charge about 4.5 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥42,700+ a night, about 2.7 times the median.
- Strong performers (top 25%) charge ¥27,000 or more, about ¥11,000 above the median.
- Typical properties (median) charge about ¥15,900 a night.
- Entry-level properties (bottom 25%) charge ¥9,515 or less, about 60% of the median.
August rates run 19% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
Monthly average ¥24,700 ¥19,000
The dashed line is the average of the months shown, ¥21,300. The 12-month ADR of ¥20,193 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Naha?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Naha it averaged ¥11,000 over the past year, from about ¥9,080 in a typical November to about ¥15,200 in a typical August.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn ¥24,000+ per open night, about three times the median.
- Strong performers (top 25%) earn ¥13,700 or more, about ¥5,800 a night above the median.
- Typical properties (median) earn about ¥7,920 per open night.
- Entry-level properties (bottom 25%) earn ¥4,460 or less, about 56% of the median.
August RevPAR is about 1.7 times November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
Monthly average ¥16,500 ¥7,370
The dashed line is the average of the months shown, ¥11,400.
Seasonality
Best and Worst Months for Airbnb in Naha
Naha has two high seasons, February–March and July–August, which makes it a moderately seasonal market. Business is slowest from November to January and slows again in April and May.
Average revenue by month in Naha
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ¥471,000 ¥272,000
The dashed line is the average of the 12 calendar months, ¥347,000.
Revenue by month in Naha in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | ¥288,000 |
| February | High season | ¥383,000 |
| March | High season | ¥392,000 |
| April | Low season | ¥318,000 |
| May | Low season | ¥314,000 |
| June | Shoulder season | ¥329,000 |
| July | High season | ¥427,000 |
| August | High season | ¥471,000 |
| September | Shoulder season | ¥348,000 |
| October | Shoulder season | ¥324,000 |
| November | Low season | ¥272,000 |
| December | Low season | ¥298,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–August | ¥449,000 | 56% | ¥23,369 |
| High seasonFebruary–March | ¥388,000 | 64% | ¥21,096 |
| Shoulder seasonJune, September–October | ¥333,000 | 51% | ¥20,962 |
| Low seasonApril–May, November–January | ¥298,000 | 48% | ¥20,785 |
How Far in Advance Do Guests Book Airbnb in Naha?
Guests book Naha stays 45 days ahead on average (about six weeks). August stays are booked furthest out, about 55 days ahead, and June stays closest to arrival, about 37 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Monthly average 43 days 59 days 33 days
Permits
Airbnb Permits and Registration in Naha
74% of the 758 active listings in Naha display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Naha.
Neighborhoods
Best Neighborhoods for Airbnb in Naha
AirROI's area guide picks eight Naha neighborhoods that draw short-term rental guests, led by Kokusai Street, Shuri and Naminoue Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Kokusai Street | The bustling main street in Naha, famous for shopping, dining, and local culture. It's a prime location for tourists wanting to experience Okinawan hospitality and cuisine. | Kokusai Street Shopping District, Makishi Public Market, Okinawa Prefectural Museum, Shurijo Castle, Naminoue Shrine |
| Shuri | Historic area home to the UNESCO World Heritage Site Shurijo Castle. Attracts tourists interested in Okinawa's rich history and culture, making it ideal for cultural tourism. | Shurijo Castle, Shuri Park, Tamaudun Mausoleum, Okinawa World, Nakamura House |
| Naminoue Beach | A beautiful beach located close to the city center, offering relaxation and water activities. Ideal for guests who want to enjoy sun and sea without being far from the city. | Naminoue Beach, Naminoue Shrine, Okinawa Jingu, Tomari Port, Okinawa Prefectural Art Museum |
| Tsuji | A quieter area close to the main attractions, offers a combination of local life and accessibility. Great for visitors looking for a more authentic Okinawa experience. | Tsuji Market, Kokusai Street nearby, Local eateries and shops |
| Tomari | A seaside area with a local feel, close to Tomari Port and perfect for visitors seeking a mix of urban life and marine activities. | Tomari Port, Naminoue Beach nearby, Local seafood restaurants, Makishi Public Market |
| Yogi Park | A large park in the city ideal for relaxation and outdoor activities, attracting families and nature lovers. It's a well-loved spot for local residents as well. | Yogi Park, Okinawa Prefectural Art Museum nearby, Walking trails, Play areas for children |
| Asahibashi | Accessible area with good public transport links. It's near the city center and popular for business travelers and tourists alike. | Asahibashi Station, Nearby shopping and dining, Access to transportation |
| Kinjō-shinmachi | An emerging area with a growing number of attractions and local charm. Popular with visitors who want to explore Naha beyond the tourist path. | Local markets, Unique cafes and restaurants, Cultural experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Naha Airbnb Listings by Type and Size
Entire homes make up 76% of listings in Naha, but private rooms are a real segment: more than one listing in five (21%) rents out a single room. Apartments and condos are the most common property type at 75%, about 6 times the share of houses (12%).
Mostly entire homes, with a private-room segment
Naha Airbnb listings by room type
- Entire home 76%
- Private room 21%
- Hotel room 2%
- Shared room 1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 75.9% | 575 |
| Private room | 21.2% | 161 |
| Hotel room | 1.7% | 13 |
| Shared room | 1.2% | 9 |
Listings by property type
Naha Airbnb listings by property type
- Apartment/Condo 75%
- House 12%
- Hotel/Boutique 12%
- Cabin/Outdoor 1%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 74.8% | 567 |
| House | 12.0% | 91 |
| Hotel/Boutique | 11.9% | 90 |
| Cabin/Outdoor | 1.1% | 8 |
| Others | 0.3% | 2 |
How Many Bedrooms Do Airbnb Listings in Naha Have?
One-bedroom homes are the most common size in Naha (52% of entire homes), followed by two-bedroom homes (21%). Shares are of the 366 entire homes that give a bedroom count; rented rooms are left out.
Naha entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
4%
52%
21%
16%
5%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.6% | 13 |
| 1 bedroom | 51.6% | 189 |
| 2 bedrooms | 21.0% | 77 |
| 3 bedrooms | 16.1% | 59 |
| 4 bedrooms | 5.2% | 19 |
| 5+ bedrooms | 2.5% | 9 |
What Each Home Size Earns in Naha
A typical studio in Naha earned ¥1,730,000 over the past year, against ¥9,300,000 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 13 | ¥1,730,000 | ¥1,680,000 | ¥9,661 | 56% |
| 1 bedroom | 189 | ¥2,090,000 | ¥2,720,000 | ¥16,748 | 51% |
| 2 bedrooms | 77 | ¥4,300,000 | ¥5,090,000 | ¥28,588 | 56% |
| 3 bedrooms | 59 | ¥6,780,000 | ¥7,250,000 | ¥35,974 | 63% |
| 4 bedrooms | 19 | ¥9,300,000 | ¥9,580,000 | ¥45,673 | 59% |
How Many Guests Do Airbnbs in Naha Sleep?
The most common capacity in Naha is eight or more guests (27% of listings), and 44% of listings sleep six or more. Shares are of the 425 listings with a guest capacity on file (56% of the market).
Naha listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
3%
14%
8%
16%
14%
14%
4%
27%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 3.1% | 13 |
| 2 guests | 14.1% | 60 |
| 3 guests | 7.8% | 33 |
| 4 guests | 16.5% | 70 |
| 5 guests | 14.4% | 61 |
| 6 guests | 14.1% | 60 |
| 7 guests | 3.5% | 15 |
| 8+ guests | 26.6% | 113 |
How Naha Airbnb Listings Are Set Up
Naha hosts set up an average of 4 beds per listing, roughly two for every bedroom. Only 46% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 43
- Beds per listing
- 4
- Show exact location
- 46%
What Amenities Do Airbnb Listings in Naha Offer?
Washers are close to standard in Naha: 89% of listings have one, and 67% offer self check-in.
Share of Naha listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Naha
Listings in Naha with a barbecue grill earned about 2.4 times as much a year, on average, as those without: ¥8,290,000 against ¥3,400,000. The gap is smaller for a gym (about 2.3 times as much) and a backyard (about 2.3 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Naha listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| BBQ grill | 3% | ¥8,290,000 | ¥3,400,000 | +144% |
| Gym | 2% | ¥7,990,000 | ¥3,460,000 | +131% |
| Backyard | 3% | ¥7,760,000 | ¥3,420,000 | +127% |
| Outdoor furniture | 5% | ¥7,260,000 | ¥3,370,000 | +116% |
| Outdoor dining area | 3% | ¥7,260,000 | ¥3,410,000 | +113% |
| Ocean view | 1% | ¥7,000,000 | ¥3,500,000 | +100% |
| Hot tub | 1% | ¥6,940,000 | ¥3,500,000 | +99% |
| Sound system | 4% | ¥6,490,000 | ¥3,430,000 | +89% |
| Free parking on premises | 19% | ¥5,680,000 | ¥3,050,000 | +86% |
| Self check-in | 67% | ¥4,080,000 | ¥2,480,000 | +65% |
Guests
Who Books Airbnbs in Naha?
Naha runs on foreign visitors: 84% of guests who left reviews live outside Japan. Taiwan leads with 16% of reviewers, ahead of the United States at 12%. Guests speak a mix of languages: English leads at 40%, followed by Chinese and Japanese.
84% of Naha guests come from abroad
Where guests who left reviews live
- International 84%
- Domestic 16%
Where Naha guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Taipei | 5.5% |
| Seoul | 3.3% |
| New Taipei City | 2.5% |
| Taoyuan City | 1.8% |
| Paris | 1.7% |
Where Naha guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Taiwan | 16.1% |
| Japan | 15.5% |
| United States | 12.3% |
| South Korea | 8.0% |
| Hong Kong | 6.0% |
Languages spoken by Naha guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 40.2% |
| Chinese | 14.6% |
| Japanese | 12.1% |
| French | 7.2% |
| Spanish | 7.1% |
What Are Airbnb Guest Ratings in Naha?
Naha Airbnbs average 4.72 stars, and 25% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and cleanliness is the lowest, at 4.71. Listings here carry long review histories, about 189 reviews each on average.
Communication scores highest in Naha; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.76 |
| Cleanliness | 4.71 |
| Communication | 4.79 |
| Location | 4.74 |
| Check-in | 4.76 |
| Value | 4.72 |
Booking patterns
How Guests Book in Naha: Stays, Rules and Fees
54% of Naha listings are open to guests more than 180 days a year, and 47% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 31% of listings; blocked nights include any the host closes off.
Days a year Naha listings are open to guests
Share of listings by days a year
- 271-366 days 25%
- 181-270 days 29%
- 91-180 days 32%
- 31-90 days 12%
- 1-30 days 3%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 25.2% | 191 |
| 181-270 days | 28.9% | 219 |
| 91-180 days | 31.7% | 240 |
| 31-90 days | 11.7% | 89 |
| 1-30 days | 2.5% | 19 |
Days a year Naha listings are booked or blocked
Share of listings by days a year
- 271-366 days 15%
- 181-270 days 31%
- 91-180 days 29%
- 31-90 days 16%
- 1-30 days 8%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 15.4% | 117 |
| 181-270 days | 31.4% | 238 |
| 91-180 days | 28.6% | 217 |
| 31-90 days | 16.4% | 124 |
| 1-30 days | 8.2% | 62 |
What Is the Average Length of Stay for Airbnb in Naha?
Bookings in Naha average 2.6 to 3.4 nights depending on the month, longest in July and shortest in October. Listings took about 39 bookings each over the year, some 29,100 in all. About six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Naha
Average nights per booking, by month of stay
Average 3.1 nights 3.4 nights 2.6 nights
Two-year average by calendar month.
Naha Airbnb Minimum Stay Requirements
Nearly all listings in Naha accept stays of one or two nights.
Minimum stay set by Naha listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Naha?
Moderate is the most common cancellation policy in Naha, used by 42% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 42% on Firm or stricter ones.
Cancellation policies of Naha listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Naha?
About six in ten Naha listings charge a cleaning fee. The typical fee is about ¥6,447. Spread over the average stay of about three nights, that adds roughly ¥1,970 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
- Median cleaning fee
- ¥6,447
- Average cleaning fee
- ¥7,251
- Listings charging a fee
- 60.9%
- Share of gross revenue
- 9.5%
Top earners
Top-Earning Airbnbs and Hosts in Naha
The top-grossing Airbnb in Naha, a four-bedroom home, took in ¥26,700,000 over the past year, about 7.5 times the city's average of ¥3,550,000.
Close to the popular Kokusai Dori and Heiwa Dori! A stylish, unattended hotel in Naha where BBQs… Entire home · 4 bedrooms Rated 4.86 
Nobuyuki's Apartment 2 Entire home Rated 4.84 - Revenue
- ¥25.8M
- Occupancy
- 76.2%
- Daily rate
- ¥89,695
Top Floor Spa (Jacuzzi/Sauna) & Kitchen for 10 Private room · 2 bedrooms Rated 5.00 - Revenue
- ¥22.6M
- Occupancy
- 76.3%
- Daily rate
- ¥96,370
Newly built 2LDK/Balcony with Okinawan breeze/1 free parking space/10-minute drive from Naha… Private room · 2 bedrooms Rated 4.86 - Revenue
- ¥21.9M
- Occupancy
- 68.2%
- Daily rate
- ¥72,961
Newly built 2LDK/Open balcony with sea view/1 free parking space/10-minute drive from Naha Airport Private room · 2 bedrooms Rated 4.67 - Revenue
- ¥20.7M
- Occupancy
- 84.0%
- Daily rate
- ¥63,878
(Entire building rental・Up to 4th floor) 10 minutes to the airport・Spacious 200 sqm・Stairs only! 15… Entire home · 3 bedrooms Rated 4.95 - Revenue
- ¥19.1M
- Occupancy
- 75.9%
- Daily rate
- ¥68,559
Who Are the Top Airbnb Hosts in Naha?
As BLD is the top-grossing host in Naha, with ¥72.7 million in bookings across 4 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 11% of the market's 758 listings. As BLD also earns more per listing than any other host on the list.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| As BLD | 4 | ¥72,695,536 | ¥18,173,884 | 4.83/5 | |
| Nobuyuki | 16 | ¥68,343,060 | ¥4,271,441 | 4.82/5 | |
| ブランシエラ | 3 | ¥53,780,082 | ¥17,926,694 | 4.71/5 | |
| 4 | Tenshi-Kan | 9 | ¥50,337,320 | ¥5,593,036 | 4.74/5 |
| 5 | Yuji | 3 | ¥43,332,440 | ¥14,444,147 | 4.98/5 |
| 6 | Coco Hosting | 26 | ¥41,347,738 | ¥1,590,298 | 4.89/5 |
| 7 | Residential Hotel Naha-Miebash… | 4 | ¥39,819,858 | ¥9,954,964 | 4.74/5 |
| 8 | Taishi | 3 | ¥39,166,939 | ¥13,055,646 | 4.92/5 |
| 9 | Infinty | 5 | ¥38,489,175 | ¥7,697,835 | 4.69/5 |
| 10 | Kazoo & Hasmik | 12 | ¥32,925,056 | ¥2,743,755 | 4.83/5 |
Who Are the Airbnb Hosts in Naha?
Fewer than 1% of Naha listings are classed as professionally managed, though 38% of listings have a co-host. Superhosts run half of listings. Eight in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 95% of listings.
- Superhosts
- 48.9%
- Professional management
- 0.0%
- Cohosted listings
- 37.6%
- Instant Book enabled
- 79.2%
- Simplified Pricing
- 95.4%
Largest Airbnb Management Companies in Naha
14 management companies run five or more active Airbnb listings in Naha, and companies run 47% of its Airbnb homes. 株式会社AIRSTAR is the largest, with 71 listings and an average guest rating of 4.68; the next largest are Coco Hosting, 連絡サポート, Nobuyuki and Kazoo & Hasmik. Among the five largest, Coco Hosting's homes rate highest, at 4.88.
The five largest run 21% of Naha's Airbnb homes
Share of Naha's Airbnb homes each company runs as host or co-host
- 株式会社AIRSTAR 9% · 71
- Coco Hosting 6% · 42
- 連絡サポート 2% · 17
- Nobuyuki 2% · 16
- Kazoo & Hasmik 2% · 12
- All other listings 79%
Listings each company runs as host or co-host, 12 months to October 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Okinawa Prefecture, ranked by homes, guest rating and growth.
Nearby markets
Naha vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 26 km, Ginowan (9 km away, 50 listings) earned the most per listing, about 83% more than Naha.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Urasoe 6 km | 32 | ¥4,952,400 | ¥30,020 | 48% |
| Ginowan 9 km | 50 | ¥6,486,728 | ¥29,576 | 59% |
| Itoman 11 km | 53 | ¥3,979,941 | ¥22,923 | 51% |
| Nanjo 13 km | 129 | ¥5,681,273 | ¥37,585 | 51% |
| Chatan 14 km | 193 | ¥5,843,716 | ¥34,780 | 51% |
| Okinawa 18 km | 146 | ¥3,033,744 | ¥21,462 | 43% |
| Yomitan 22 km | 195 | ¥5,120,347 | ¥29,002 | 53% |
| Uruma 26 km | 155 | ¥3,935,753 | ¥24,462 | 46% |
Other Airbnb Markets in Okinawa Prefecture
- Onna Airbnb data 471 listings
- Ishigaki Airbnb data 462 listings
- Motobu Airbnb data 332 listings
- Miyakojima Airbnb data 316 listings
- Nago Airbnb data 263 listings
- Nakijin Airbnb data 192 listings
- Kin Airbnb data 85 listings
See all 20 Okinawa Prefecture Airbnb markets
Markets Similar to Naha
Markets elsewhere in Japan with a similar nightly rate and occupancy to Naha:
- Chuo Ward Airbnb data Japan · ¥22,898/night · 51.1%
- Itabashi-ku Airbnb data Japan · ¥21,817/night · 49.6%
- Kanazawa Airbnb data Japan · ¥22,783/night · 50.5%
- Osaka Airbnb data Japan · ¥19,984/night · 47.7%
- Hakata Ward Airbnb data Japan · ¥24,069/night · 51.8%
- Matsumoto Airbnb data Japan · ¥23,673/night · 49.8%
FAQ
Naha Airbnb FAQ
How much do Airbnb hosts make in Naha?
An active Naha Airbnb grossed ¥3,545,949 on average in the 12 months to October 2026, according to AirROI's tracking of 758 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥468,000 or more in a typical month.
How much can I make on Airbnb in Naha?
It depends most on the home's size, location and how it's run. The middle half of Naha listings earn between ¥127,000 and ¥468,000 in a typical month, and the top tenth ¥798,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Naha?
Listings in Naha were booked on 52% of available nights over the past year. That compares with 47% for the Okinawa Prefecture average. February is usually the busiest month.
How much does an Airbnb cost per night in Naha?
The average booked night in Naha cost ¥20,193 before fees. Half of listings charge between ¥9,515 and ¥27,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Naha?
In Naha, 74% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Naha?
Yes, when it's run well. The average Naha Airbnb grossed ¥3,545,949 in the 12 months to October 2026, 24% below the Okinawa Prefecture average of ¥4,649,686. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥2,274,949 a year (about ¥190,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥360,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Naha?
August usually pays best, averaging ¥471,000 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Naha?
Each night a Naha listing was open to book earned ¥11,000 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥24,000 or more.
How far in advance do guests book Airbnbs in Naha?
Naha stays were booked 45 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Naha?
The average Naha Airbnb stay lasts about three nights. A listing took 39 reservations over the year on average.
How are Airbnbs in Naha rated?
Guests rate Naha Airbnbs 4.72 out of 5 on average. Guests score communication highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Naha?
Kokusai Street, Shuri and Naminoue Beach draw the most short-term rental interest in Naha. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Naha?
AirROI counted 758 active Airbnb listings in Naha as of October 2026. The closest tracked market is Urasoe, 6 km away.
How much are Airbnb cleaning fees in Naha?
In Naha, about six in ten listings add a cleaning fee, and the typical fee is about ¥6,447.
Method
About This Data
Figures on this page cover 758 active Airbnb listings in Naha from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.