Prices in

Airbnb market data · 202612 months to September 2026

Nakafurano, Japan Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
49
Avg. booking lead time
43 days
Listings showing a permit
100%
Peak revenue month
July
Lowest revenue month
October

The short answer

Nakafurano Airbnb Market at a Glance

Nakafurano earns on price rather than volume. Listings averaged ¥43,144 a night and were booked on 38% of available nights, against ¥33,600 and 42% for the Hokkaido Prefecture average.

Timing matters: in July, usually the best month, the average listing earns about 4.5 times as much as in October, usually the slowest. With only 49 active listings, a few bookings can reorder the months.

With 49 active listings, Nakafurano is the 13th-largest of 25 Hokkaido Prefecture markets AirROI tracks.

Map of Airbnb listings in Nakafurano Browse the live Nakafurano Airbnb market See Every Nakafurano Listing

Revenue

How Much Do Airbnb Hosts Make in Nakafurano?

Gross bookings per Nakafurano listing averaged ¥4,703,598 over the 12 months to September 2026 (Hokkaido Prefecture average: ¥3,789,147), before cleaning, platform and management costs and taxes.

In a typical year, the average Nakafurano listing brings in ¥1,030,000 in July, its best month, and ¥230,000 in October, its slowest. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn ¥1,140,000+ a month, about 2.6 times the typical property.
  • Strong performers (top 25%) earn ¥715,000 or more, roughly ¥280,000 a month above the median.
  • Typical properties (median) earn about ¥432,000 a month.
  • Entry-level properties (bottom 25%) earn ¥228,000 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

July earns about 4.5 times what October does

Average revenue per active listing, by month, September 2024 to August 2026

The dashed line is the average of the months shown, ¥535,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Nakafurano Airbnb Data by Month

Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.

July 2026 led on revenue, nightly rate and bookings alike.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Nakafurano, Sep 2025 to Aug 2026
MonthAvg. RevenueOccupancyAvg. Nightly RateRevPARBooking Lead TimeAvg. Length of Stay
Sep 2025¥281,28024.7%¥39,616¥9,37652 days2 nights
Oct 2025¥224,49020.7%¥38,777¥7,24251 days2.5 nights
Nov 2025¥263,12325.8%¥37,682¥8,77145 days4.6 nights
Dec 2025¥712,97636.4%¥44,968¥22,99978 days3.5 nights
Jan 2026¥797,55447.7%¥47,287¥25,72858 days3.5 nights
Feb 2026¥684,93852.1%¥44,758¥24,46243 days2.8 nights
Mar 2026¥367,06630.4%¥37,249¥11,84138 days2.5 nights
Apr 2026¥310,29725.3%¥35,264¥10,34338 days3.5 nights
May 2026¥327,23426.1%¥38,840¥10,55638 days2.2 nights
Jun 2026¥571,18536.7%¥43,393¥19,03938 days2.1 nights
Jul 2026¥1,209,66063.6%¥56,434¥39,02161 days2.2 nights
Aug 2026¥822,16848.5%¥48,471¥26,52243 days1.6 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

These are market-wide figures. To see what one particular Nakafurano home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.

Profit

Is an Airbnb in Nakafurano Profitable?

Yes, when it's run well. The average Nakafurano Airbnb took in ¥4,703,598 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥259,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥433,000 a month.

Cleaning it yourself keeps the ¥364,000 a year guests pay in cleaning fees, for about ¥289,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥223,000 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Nakafurano Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Nakafurano Airbnb
LineAverage listingTop-quarter listing
Money in
Nightly bookings¥4,339,598¥7,193,000
Cleaning fees guests pay8% of Nakafurano bookings¥364,000¥604,000
Gross bookings¥4,703,598¥7,797,000
Running costs
Airbnb's feeAbout 15%: 15.5% for the 94% of Nakafurano listings on Simplified Pricing, 3% for the rest−¥693,000−¥1,149,000
Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself−¥364,000−¥604,000
Utilities and internetAbout 5% of bookings−¥235,000−¥390,000
Guest suppliesToiletries, coffee, paper goods: about 2%−¥94,000−¥156,000
Repairs and upkeepIncluding linens and small replacements: about 3%−¥141,000−¥234,000
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−¥47,000−¥47,000
Permit and registrationWhere one is required−¥24,000−¥24,000
Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings¥0¥0
Pricing and messaging toolsOptional; Airbnb's own tools are free¥0¥0
Lodging taxesAdded to the guest's bill and passed on¥0¥0
Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee−¥1,598,000−¥2,604,000
Left for housing costs, then profit¥3,105,598about ¥259,000 a month¥5,193,000about ¥433,000 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo feesDepend on the home

Estimate Your Own Nakafurano Airbnb Profit

The estimate starts from Nakafurano's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Nakafurano home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Nakafurano's Top Earners Get There

  • More nights booked. The busiest quarter of Nakafurano listings are booked on 49% or more of their nights, against 33% for the median listing. Ten more booked nights a year at the median rate of ¥37,400 adds about ¥374,000 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge ¥55,500 a night or more, against a median of ¥37,400. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥434,000 a year.
  • Open for the busy months. In a typical year, July brings the average listing about ¥1,030,000, against ¥230,000 in October, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Nakafurano listings average 4.81 stars, and 41% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥650,000 a month, against ¥392,000 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Nakafurano?

Nakafurano listings were booked on 38% of the nights they were open over the past year, 4 percentage points below the Hokkaido Prefecture average (42%) and 11 points below the Japan average (49%). In a typical year, occupancy swings from 24% in September to 58% in February.

The busiest tenth of listings are booked about 3.7 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 69%+ of open nights, 36 points above the median.
  • Strong performers (top 25%) fill 49% or more, roughly three nights a week.
  • Typical properties (median) fill about 33% of open nights.
  • Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.

February is usually the busiest month in Nakafurano, September the quietest

Share of open nights booked, by month, September 2024 to August 2026

Nightly rates

How Much Does an Airbnb Cost per Night in Nakafurano?

The average nightly rate in Nakafurano, known as ADR (average daily rate), was ¥43,144 over the past year, about 28% above the Hokkaido Prefecture average of ¥33,600 and about 50% above the Japan average of ¥28,800. In a typical year, rates peak in July at about ¥52,100 and bottom out in October and November at about ¥35,400.

Prices span a wide range: the top 10% charge about 3.2 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge ¥76,100+ a night, about twice the median.
  • Strong performers (top 25%) charge ¥55,500 or more, about ¥18,000 above the median.
  • Typical properties (median) charge about ¥37,400 a night.
  • Entry-level properties (bottom 25%) charge ¥23,500 or less, about two-thirds of the median.

July rates run 47% above November's

Average nightly rate (ADR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, ¥41,800.

What Is the RevPAR for Airbnb in Nakafurano?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Nakafurano it averaged ¥17,900 over the past year, from about ¥7,410 in a typical October to about ¥33,200 in a typical July.

Per open night, by tier:

  • Best-in-class properties (top 10%) earn ¥33,900+ per open night, about 2.3 times the median.
  • Strong performers (top 25%) earn ¥23,100 or more, about ¥8,400 a night above the median.
  • Typical properties (median) earn about ¥14,700 per open night.
  • Entry-level properties (bottom 25%) earn ¥8,120 or less, about 55% of the median.

July RevPAR is about 4.5 times October's

Revenue per open night (RevPAR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, ¥17,600.

Seasonality

Best and Worst Months for Airbnb in Nakafurano

With only 49 active listings, the monthly pattern in Nakafurano is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in October.

Average revenue by month in Nakafurano

Average revenue per active listing, each calendar month averaged over the past two years

The dashed line is the average of the 12 calendar months, ¥535,000.

Revenue by month in Nakafurano in numbers
Average monthly revenue per active listing in Nakafurano, by calendar month
MonthRevenue per listing
January¥948,000
February¥829,000
March¥396,000
April¥301,000
May¥294,000
June¥511,000
July¥1,030,000
August¥753,000
September¥268,000
October¥230,000
November¥261,000
December¥600,000

How Far in Advance Do Guests Book Airbnb in Nakafurano?

Guests book Nakafurano stays 43 days ahead on average (about six weeks). December stays are booked furthest out, about 78 days ahead, and May stays closest to arrival, about 36 days. A typical December booking is made in late September.

December stays are booked furthest ahead

Average days between booking and check-in, by month of stay, September 2024 to August 2026

The 12-month figure of 43 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in Nakafurano

All 49 active listings in Nakafurano display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Nakafurano.

Neighborhoods

Best Neighborhoods for Airbnb in Nakafurano

AirROI's area guide picks six Nakafurano neighborhoods that draw short-term rental guests, led by Furano Ski Resort, Farm Tomita and Naka-furano. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Nakafurano
AreaWho it suitsLandmarks nearby
Furano Ski ResortPopular destination for winter sports enthusiasts, known for its powder snow and stunning mountain landscapes. The resort attracts tourists for skiing, snowboarding, and winter festivals.Furano Ski Resort, Furano Cheese Factory, Ningle Terrace, Furano Wine Factory
Farm TomitaFamous for its breathtaking flower fields, particularly lavender during summer. A must-visit for tourists looking to experience the beauty of Hokkaido's floral scenery.Farm Tomita, Lavender East, Saika no Sato, Furano's Flower Park
Naka-furanoFamous for its panoramic views and beautiful flower fields, particularly during the summer months. Offers tranquility and natural beauty for visitors.Naka-furano Flower Park, Furano Garden, Flower Land Kamifurano
Shikisai no OkaA colorful flower park that showcases seasonal flowers and provides stunning views of the surroundings, great for families and tourism enthusiasts.Shikisai no Oka, Biei Hills, Local cafes and restaurants
Tomamu ResortOffers year-round attractions, such as skiing in winter and a beautiful resort experience in summer. Great for families and luxury travelers looking for a unique experience.Tomamu Ski Resort, The Tower, Ice Village, Resort hotels
Kamikawa OnsenWell-known for its hot springs and natural beauty, Kamikawa Onsen attracts visitors looking for relaxation and wellness in a serene environment.Kamikawa Onsen, Hot Spring Spas, Natural Hiking Trails

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Nakafurano Airbnb Listings by Type and Size

Entire homes make up 73% of listings in Nakafurano, alongside 12 private-room listings (24%). Houses account for 84% of the stock; hotels, guesthouses and B&Bs come next at 8%.

Mostly entire homes, with a private-room segment

Nakafurano Airbnb listings by room type

  • Entire home 73%
  • Private room 24%
  • Hotel room 2%
Room types in numbers
Nakafurano Airbnb listings by room type
Room typeShare of listingsListings
Entire home73.5%36
Private room24.5%12
Hotel room2.0%1

Houses dominate the property mix

Nakafurano Airbnb listings by property type

  • House 84%
  • Hotel/Boutique 8%
  • Apartment/Condo 6%
  • Cabin/Outdoor 2%
Property types in numbers
Nakafurano Airbnb listings by property type
Property typeShare of listingsListings
House83.7%41
Hotel/Boutique8.2%4
Apartment/Condo6.1%3
Cabin/Outdoor2.0%1

How Many Bedrooms Do Airbnb Listings in Nakafurano Have?

Most Nakafurano homes are built for groups: 61% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (28%). Shares are of the 36 entire homes that give a bedroom count; rented rooms are left out.

Nakafurano entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Nakafurano entire homes by number of bedrooms
BedroomsShare of entire homes with a bedroom countEntire homes
Studio2.8%1
1 bedroom11.1%4
2 bedrooms25.0%9
3 bedrooms27.8%10
4 bedrooms19.4%7
5+ bedrooms13.9%5

How Many Guests Do Airbnbs in Nakafurano Sleep?

Nakafurano is a group-trip market: 55% of listings sleep eight or more guests, about three times the share of the next most common size, six guests (18%). Shares are of the 38 listings with a guest capacity on file (78% of the market).

Nakafurano listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
Nakafurano listings by guest capacity
Guest capacityShare of listings with a capacity on fileListings
2 guests2.6%1
4 guests7.9%3
5 guests13.2%5
6 guests18.4%7
7 guests2.6%1
8+ guests55.3%21

How Nakafurano Airbnb Listings Are Set Up

Nakafurano hosts set up an average of 5.8 beds per listing, roughly two for every bedroom. 71% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
10
Beds per listing
5.8
Show exact location
71%

What Amenities Do Airbnb Listings in Nakafurano Offer?

Self check-in is common in Nakafurano: 65% of listings offer it.

Share of Nakafurano listings with each common amenity

  • Air conditioning Nearly all
  • Free parking on premises Nearly all
  • Heating 98%
  • Wifi 98%
  • Smoke alarm 98%
  • Fire extinguisher 96%
  • Shampoo 96%
  • Microwave 94%
  • Hair dryer 94%
  • Hangers 90%

Guests

Who Books Airbnbs in Nakafurano?

Nakafurano runs on foreign visitors: 91% of guests who left reviews live outside Japan. Singapore leads with 18% of reviewers, ahead of the United States at 13%. Guests speak a mix of languages: English leads at 46%, followed by Chinese and Japanese.

91% of Nakafurano guests come from abroad

Where guests who left reviews live

  • International 91%
  • Domestic 9%

Where Nakafurano guests come from: top cities

Share of guests who left reviews

  • Taipei 5%
  • Seoul 4%
  • Kuala Lumpur 3%
  • Bangkok 3%
  • Taichung City 2%
Top origin cities in numbers
Where Nakafurano guests come from: top cities
Origin cityShare of guests
Taipei5.0%
Seoul3.6%
Kuala Lumpur3.2%
Bangkok2.7%
Taichung City1.8%

Where Nakafurano guests come from: top countries

Share of guests who left reviews

  • Singapore 18%
  • United States 13%
  • Taiwan 10%
  • Hong Kong 9%
  • Japan 9%
Top origin countries in numbers
Where Nakafurano guests come from: top countries
Origin countryShare of guests
Singapore18.4%
United States13.1%
Taiwan9.9%
Hong Kong9.0%
Japan8.7%

Languages spoken by Nakafurano guests

Share of guests who left reviews

  • English 46%
  • Chinese 26%
  • Japanese 7%
  • Malay 4%
  • Spanish 4%
Top languages in numbers
Languages spoken by Nakafurano guests
LanguageShare of guests
English45.9%
Chinese26.0%
Japanese7.1%
Malay4.1%
Spanish3.7%

What Are Airbnb Guest Ratings in Nakafurano?

Nakafurano Airbnbs average 4.81 stars, and 41% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.68, against 4.87 for check-in.

Check-in scores highest in Nakafurano; value is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.83
  • Cleanliness 4.82
  • Communication 4.86
  • Location 4.75
  • Check-in 4.87
  • Value 4.68
Category scores in numbers
Nakafurano guest ratings by category
CategoryAverage rating (out of 5)
Accuracy4.83
Cleanliness4.82
Communication4.86
Location4.75
Check-in4.87
Value4.68

Booking patterns

How Guests Book in Nakafurano: Stays, Rules and Fees

94% of Nakafurano listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 45% of listings; blocked nights include any the host closes off.

Days a year Nakafurano listings are open to guests

Share of listings by days a year

  • 271-366 days 55%
  • 181-270 days 39%
  • 91-180 days 4%
  • 31-90 days 2%
Open days in numbers
Days a year Nakafurano listings are open to guests
Days a yearShare of listingsListings
271-366 days55.1%27
181-270 days38.8%19
91-180 days4.1%2
31-90 days2.0%1

Days a year Nakafurano listings are booked or blocked

Share of listings by days a year

  • 271-366 days 2%
  • 181-270 days 4%
  • 91-180 days 45%
  • 31-90 days 33%
  • 1-30 days 16%
Booked or blocked days in numbers
Days a year Nakafurano listings are booked or blocked
Days a yearShare of listingsListings
271-366 days2.0%1
181-270 days4.1%2
91-180 days44.9%22
31-90 days32.7%16
1-30 days16.3%8

What Is the Average Length of Stay for Airbnb in Nakafurano?

The average Nakafurano booking lasts 2.7 nights, longest in November and shortest in August. Listings took about 24 bookings each over the year, some 1,160 in all. About half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.

Average length of stay by month in Nakafurano

Average nights per booking, by month of stay

Two-year average by calendar month.

Nakafurano Airbnb Minimum Stay Requirements

All listings in Nakafurano accept stays of one or two nights.

Minimum stay set by Nakafurano listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 92% 45 listings
  • 2 Nights 8% 4 listings

What Cancellation Policies Do Airbnb Hosts Use in Nakafurano?

Firm is the most common cancellation policy in Nakafurano, used by 61% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 94% of listings use Firm or stricter terms, against 4% on Flexible or Moderate.

Cancellation policies of Nakafurano listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 2% 1 listing
  • Moderate 2% 1 listing
  • Limited 2% 1 listing
  • Firm 61% 30 listings
  • Strict 31% 15 listings
  • Super Strict 30 Days 2% 1 listing

How Much Are Airbnb Cleaning Fees in Nakafurano?

More than eight in ten Nakafurano listings charge a cleaning fee. The typical fee is about ¥8,473. Spread over the average stay of 2.7 nights, that adds roughly ¥3,195 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.

Median cleaning fee
¥8,473
Average cleaning fee
¥10,748
Listings charging a fee
81.6%
Share of gross revenue
7.7%

Top earners

Top-Earning Airbnbs and Hosts in Nakafurano

The top-grossing Airbnb in Nakafurano, a five-bedroom home, took in ¥20,200,000 over the past year, about 4.3 times the city's average of ¥4,700,000.

Furano Lookout / 1 chalet for rent / Room Only Furano Lookout / 1 chalet for rent / Room Only Entire home · 5 bedrooms Rated 4.95
Revenue
¥20.2M
Occupancy
51.6%
Daily rate
¥156,916
[KOKAGE] 16 people | A secluded inn on a hill overlooking Furano, Mt. Tokachi, and the Northern… [KOKAGE] 16 people | A secluded inn on a hill overlooking Furano, Mt. Tokachi, and the Northern… Entire home · 4 bedrooms Rated 4.74
Revenue
¥15.3M
Occupancy
46.5%
Daily rate
¥83,869
Log house | Mt. Tokachi view | Near Tomita Farm, Furano Ski Resort, and 650 meters from Naka-Furano… Log house | Mt. Tokachi view | Near Tomita Farm, Furano Ski Resort, and 650 meters from Naka-Furano… Entire home · 3 bedrooms Rated 4.98
Revenue
¥12.6M
Occupancy
56.0%
Daily rate
¥60,968
Starry Log House|Hot Springs & Lavender 10 mins Starry Log House|Hot Springs & Lavender 10 mins Entire home · 3 bedrooms Rated 4.57
Revenue
¥11.2M
Occupancy
39.3%
Daily rate
¥105,326
FuranoViews|9MintoFarmTomita|Private4BR|8Guests FuranoViews|9MintoFarmTomita|Private4BR|8Guests Entire home · 4 bedrooms Rated 5.00
Revenue
¥10.9M
Occupancy
55.8%
Daily rate
¥43,581
Near Furano SkiResort&Lavender Fields/Fam-Friendly Near Furano SkiResort&Lavender Fields/Fam-Friendly Entire home · 3 bedrooms Rated 4.95
Revenue
¥10.9M
Occupancy
90.4%
Daily rate
¥31,853

Who Are the Airbnb Hosts in Nakafurano?

Fewer than 1% of Nakafurano listings are classed as professionally managed. Eight in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 78% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.

Superhosts
79.6%
Professional management
0.0%
Cohosted listings
14.3%
Instant Book enabled
77.6%
Simplified Pricing
93.9%

Nearby markets

Nakafurano vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 94 km, Kamifurano (7 km away, 46 listings) earned the most per listing, about 8% more than Nakafurano. Sapporo was the busiest, booked on 45% of nights against 38% in Nakafurano.

Airbnb markets near Nakafurano: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Kamifurano 7 km46¥5,076,883¥37,34442%
Furano 8 km316¥4,699,051¥47,51138%
Biei 21 km113¥3,111,937¥28,19140%
Higashikawa 35 km38¥4,374,724¥31,93143%
Asahikawa 40 km216¥3,249,858¥26,08939%
Obihiro 84 km45¥1,501,129¥13,09438%
Chitose 89 km61¥2,693,466¥24,22539%
Sapporo 94 km2,304¥3,543,117¥24,90445%

Other Airbnb Markets in Hokkaido Prefecture

See all 25 Hokkaido Prefecture Airbnb markets

Markets Similar to Nakafurano

Markets elsewhere in Japan with a similar nightly rate and occupancy to Nakafurano:

FAQ

Nakafurano Airbnb FAQ

How much do Airbnb hosts make in Nakafurano?

An active Nakafurano Airbnb grossed ¥4,703,598 on average in the 12 months to September 2026, according to AirROI's tracking of 49 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥715,000 or more in a typical month.

How much can I make on Airbnb in Nakafurano?

It depends most on the home's size, location and how it's run. The middle half of Nakafurano listings earn between ¥228,000 and ¥715,000 in a typical month, and the top tenth ¥1,140,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Nakafurano?

Listings in Nakafurano were booked on 38% of available nights over the past year. That compares with 42% for the Hokkaido Prefecture average. February is usually the busiest month.

How much does an Airbnb cost per night in Nakafurano?

The average booked night in Nakafurano cost ¥43,144 before fees. Half of listings charge between ¥23,500 and ¥55,500, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Nakafurano?

All active Nakafurano listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Nakafurano?

Yes, when it's run well. The average Nakafurano Airbnb grossed ¥4,703,598 in the 12 months to September 2026, 24% above the Hokkaido Prefecture average of ¥3,789,147. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥3,105,598 a year (about ¥259,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥433,000 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Nakafurano?

July usually pays best, averaging ¥1,030,000 per active listing over the past two years, and October usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Nakafurano?

Each night a Nakafurano listing was open to book earned ¥17,900 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥33,900 or more.

How far in advance do guests book Airbnbs in Nakafurano?

Nakafurano stays were booked 43 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.

How long do guests stay at Airbnbs in Nakafurano?

The average Nakafurano Airbnb stay lasted 2.7 nights over the past year. A listing took 24 reservations over the year on average.

How are Airbnbs in Nakafurano rated?

Guests rate Nakafurano Airbnbs 4.81 out of 5 on average. Guests score check-in highest and value lowest.

What are the best neighborhoods for Airbnb in Nakafurano?

Furano Ski Resort, Farm Tomita and Naka-furano draw the most short-term rental interest in Nakafurano. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Nakafurano?

AirROI counted 49 active Airbnb listings in Nakafurano as of September 2026. The closest tracked market is Kamifurano, 7 km away.

How much are Airbnb cleaning fees in Nakafurano?

In Nakafurano, more than eight in ten listings add a cleaning fee, and the typical fee is about ¥8,473.

Method

About This Data

Figures on this page cover 49 active Airbnb listings in Nakafurano from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.