Furano Lookout / 1 chalet for rent / Room Only Entire home · 5 bedrooms Rated 4.95 - Revenue
- ¥20.2M
- Occupancy
- 51.6%
- Daily rate
- ¥156,916
Airbnb market data · 202612 months to September 2026
The average Airbnb in Nakafurano brought in ¥4,703,598 over the 12 months through September 2026, about 24% more than the Hokkaido Prefecture average of ¥3,789,147.
The short answer
Nakafurano earns on price rather than volume. Listings averaged ¥43,144 a night and were booked on 38% of available nights, against ¥33,600 and 42% for the Hokkaido Prefecture average.
Timing matters: in July, usually the best month, the average listing earns about 4.5 times as much as in October, usually the slowest. With only 49 active listings, a few bookings can reorder the months.
With 49 active listings, Nakafurano is the 13th-largest of 25 Hokkaido Prefecture markets AirROI tracks.
Browse the live Nakafurano Airbnb market See Every Nakafurano ListingRevenue
Gross bookings per Nakafurano listing averaged ¥4,703,598 over the 12 months to September 2026 (Hokkaido Prefecture average: ¥3,789,147), before cleaning, platform and management costs and taxes.
In a typical year, the average Nakafurano listing brings in ¥1,030,000 in July, its best month, and ¥230,000 in October, its slowest. The three strongest months bring in 44% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.5 times what October does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥535,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥281,280 | 24.7% | ¥39,616 | ¥9,376 | 52 days | 2 nights |
| Oct 2025 | ¥224,490 | 20.7% | ¥38,777 | ¥7,242 | 51 days | 2.5 nights |
| Nov 2025 | ¥263,123 | 25.8% | ¥37,682 | ¥8,771 | 45 days | 4.6 nights |
| Dec 2025 | ¥712,976 | 36.4% | ¥44,968 | ¥22,999 | 78 days | 3.5 nights |
| Jan 2026 | ¥797,554 | 47.7% | ¥47,287 | ¥25,728 | 58 days | 3.5 nights |
| Feb 2026 | ¥684,938 | 52.1% | ¥44,758 | ¥24,462 | 43 days | 2.8 nights |
| Mar 2026 | ¥367,066 | 30.4% | ¥37,249 | ¥11,841 | 38 days | 2.5 nights |
| Apr 2026 | ¥310,297 | 25.3% | ¥35,264 | ¥10,343 | 38 days | 3.5 nights |
| May 2026 | ¥327,234 | 26.1% | ¥38,840 | ¥10,556 | 38 days | 2.2 nights |
| Jun 2026 | ¥571,185 | 36.7% | ¥43,393 | ¥19,039 | 38 days | 2.1 nights |
| Jul 2026 | ¥1,209,660 | 63.6% | ¥56,434 | ¥39,021 | 61 days | 2.2 nights |
| Aug 2026 | ¥822,168 | 48.5% | ¥48,471 | ¥26,522 | 43 days | 1.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Nakafurano home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Nakafurano Airbnb took in ¥4,703,598 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥259,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥433,000 a month.
Cleaning it yourself keeps the ¥364,000 a year guests pay in cleaning fees, for about ¥289,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥223,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥4,339,598 | ¥7,193,000 |
| Cleaning fees guests pay8% of Nakafurano bookings | ¥364,000 | ¥604,000 |
| Gross bookings | ¥4,703,598 | ¥7,797,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Nakafurano listings on Simplified Pricing, 3% for the rest | −¥693,000 | −¥1,149,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥364,000 | −¥604,000 |
| Utilities and internetAbout 5% of bookings | −¥235,000 | −¥390,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥94,000 | −¥156,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥141,000 | −¥234,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥47,000 | −¥47,000 |
| Permit and registrationWhere one is required | −¥24,000 | −¥24,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥1,598,000 | −¥2,604,000 |
| Left for housing costs, then profit | ¥3,105,598about ¥259,000 a month | ¥5,193,000about ¥433,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Nakafurano's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Nakafurano home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥650,000 a month, against ¥392,000 for the average one.
Occupancy
Nakafurano listings were booked on 38% of the nights they were open over the past year, 4 percentage points below the Hokkaido Prefecture average (42%) and 11 points below the Japan average (49%). In a typical year, occupancy swings from 24% in September to 58% in February.
The busiest tenth of listings are booked about 3.7 times as often as the bottom quarter.
February is usually the busiest month in Nakafurano, September the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Nakafurano, known as ADR (average daily rate), was ¥43,144 over the past year, about 28% above the Hokkaido Prefecture average of ¥33,600 and about 50% above the Japan average of ¥28,800. In a typical year, rates peak in July at about ¥52,100 and bottom out in October and November at about ¥35,400.
Prices span a wide range: the top 10% charge about 3.2 times the rate of the bottom quarter.
July rates run 47% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥41,800.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Nakafurano it averaged ¥17,900 over the past year, from about ¥7,410 in a typical October to about ¥33,200 in a typical July.
Per open night, by tier:
July RevPAR is about 4.5 times October's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥17,600.
Seasonality
With only 49 active listings, the monthly pattern in Nakafurano is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in October.
Average revenue by month in Nakafurano
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥535,000.
| Month | Revenue per listing |
|---|---|
| January | ¥948,000 |
| February | ¥829,000 |
| March | ¥396,000 |
| April | ¥301,000 |
| May | ¥294,000 |
| June | ¥511,000 |
| July | ¥1,030,000 |
| August | ¥753,000 |
| September | ¥268,000 |
| October | ¥230,000 |
| November | ¥261,000 |
| December | ¥600,000 |
Guests book Nakafurano stays 43 days ahead on average (about six weeks). December stays are booked furthest out, about 78 days ahead, and May stays closest to arrival, about 36 days. A typical December booking is made in late September.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 43 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
All 49 active listings in Nakafurano display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Nakafurano.
Neighborhoods
AirROI's area guide picks six Nakafurano neighborhoods that draw short-term rental guests, led by Furano Ski Resort, Farm Tomita and Naka-furano. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Furano Ski Resort | Popular destination for winter sports enthusiasts, known for its powder snow and stunning mountain landscapes. The resort attracts tourists for skiing, snowboarding, and winter festivals. | Furano Ski Resort, Furano Cheese Factory, Ningle Terrace, Furano Wine Factory |
| Farm Tomita | Famous for its breathtaking flower fields, particularly lavender during summer. A must-visit for tourists looking to experience the beauty of Hokkaido's floral scenery. | Farm Tomita, Lavender East, Saika no Sato, Furano's Flower Park |
| Naka-furano | Famous for its panoramic views and beautiful flower fields, particularly during the summer months. Offers tranquility and natural beauty for visitors. | Naka-furano Flower Park, Furano Garden, Flower Land Kamifurano |
| Shikisai no Oka | A colorful flower park that showcases seasonal flowers and provides stunning views of the surroundings, great for families and tourism enthusiasts. | Shikisai no Oka, Biei Hills, Local cafes and restaurants |
| Tomamu Resort | Offers year-round attractions, such as skiing in winter and a beautiful resort experience in summer. Great for families and luxury travelers looking for a unique experience. | Tomamu Ski Resort, The Tower, Ice Village, Resort hotels |
| Kamikawa Onsen | Well-known for its hot springs and natural beauty, Kamikawa Onsen attracts visitors looking for relaxation and wellness in a serene environment. | Kamikawa Onsen, Hot Spring Spas, Natural Hiking Trails |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 73% of listings in Nakafurano, alongside 12 private-room listings (24%). Houses account for 84% of the stock; hotels, guesthouses and B&Bs come next at 8%.
Mostly entire homes, with a private-room segment
Nakafurano Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 73.5% | 36 |
| Private room | 24.5% | 12 |
| Hotel room | 2.0% | 1 |
Houses dominate the property mix
Nakafurano Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 83.7% | 41 |
| Hotel/Boutique | 8.2% | 4 |
| Apartment/Condo | 6.1% | 3 |
| Cabin/Outdoor | 2.0% | 1 |
Most Nakafurano homes are built for groups: 61% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (28%). Shares are of the 36 entire homes that give a bedroom count; rented rooms are left out.
Nakafurano entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.8% | 1 |
| 1 bedroom | 11.1% | 4 |
| 2 bedrooms | 25.0% | 9 |
| 3 bedrooms | 27.8% | 10 |
| 4 bedrooms | 19.4% | 7 |
| 5+ bedrooms | 13.9% | 5 |
Nakafurano is a group-trip market: 55% of listings sleep eight or more guests, about three times the share of the next most common size, six guests (18%). Shares are of the 38 listings with a guest capacity on file (78% of the market).
Nakafurano listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 2.6% | 1 |
| 4 guests | 7.9% | 3 |
| 5 guests | 13.2% | 5 |
| 6 guests | 18.4% | 7 |
| 7 guests | 2.6% | 1 |
| 8+ guests | 55.3% | 21 |
Nakafurano hosts set up an average of 5.8 beds per listing, roughly two for every bedroom. 71% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is common in Nakafurano: 65% of listings offer it.
Share of Nakafurano listings with each common amenity
Guests
Nakafurano runs on foreign visitors: 91% of guests who left reviews live outside Japan. Singapore leads with 18% of reviewers, ahead of the United States at 13%. Guests speak a mix of languages: English leads at 46%, followed by Chinese and Japanese.
91% of Nakafurano guests come from abroad
Where guests who left reviews live
Where Nakafurano guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Taipei | 5.0% |
| Seoul | 3.6% |
| Kuala Lumpur | 3.2% |
| Bangkok | 2.7% |
| Taichung City | 1.8% |
Where Nakafurano guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Singapore | 18.4% |
| United States | 13.1% |
| Taiwan | 9.9% |
| Hong Kong | 9.0% |
| Japan | 8.7% |
Languages spoken by Nakafurano guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 45.9% |
| Chinese | 26.0% |
| Japanese | 7.1% |
| Malay | 4.1% |
| Spanish | 3.7% |
Nakafurano Airbnbs average 4.81 stars, and 41% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.68, against 4.87 for check-in.
Check-in scores highest in Nakafurano; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.82 |
| Communication | 4.86 |
| Location | 4.75 |
| Check-in | 4.87 |
| Value | 4.68 |
Booking patterns
94% of Nakafurano listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 45% of listings; blocked nights include any the host closes off.
Days a year Nakafurano listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 55.1% | 27 |
| 181-270 days | 38.8% | 19 |
| 91-180 days | 4.1% | 2 |
| 31-90 days | 2.0% | 1 |
Days a year Nakafurano listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.0% | 1 |
| 181-270 days | 4.1% | 2 |
| 91-180 days | 44.9% | 22 |
| 31-90 days | 32.7% | 16 |
| 1-30 days | 16.3% | 8 |
The average Nakafurano booking lasts 2.7 nights, longest in November and shortest in August. Listings took about 24 bookings each over the year, some 1,160 in all. About half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Nakafurano
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Nakafurano accept stays of one or two nights.
Minimum stay set by Nakafurano listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Nakafurano, used by 61% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 94% of listings use Firm or stricter terms, against 4% on Flexible or Moderate.
Cancellation policies of Nakafurano listings, from most to least flexible
Share of listings by the policy they use
More than eight in ten Nakafurano listings charge a cleaning fee. The typical fee is about ¥8,473. Spread over the average stay of 2.7 nights, that adds roughly ¥3,195 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Nakafurano, a five-bedroom home, took in ¥20,200,000 over the past year, about 4.3 times the city's average of ¥4,700,000.
Furano Lookout / 1 chalet for rent / Room Only Entire home · 5 bedrooms Rated 4.95
[KOKAGE] 16 people | A secluded inn on a hill overlooking Furano, Mt. Tokachi, and the Northern… Entire home · 4 bedrooms Rated 4.74
Log house | Mt. Tokachi view | Near Tomita Farm, Furano Ski Resort, and 650 meters from Naka-Furano… Entire home · 3 bedrooms Rated 4.98
Starry Log House|Hot Springs & Lavender 10 mins Entire home · 3 bedrooms Rated 4.57
FuranoViews|9MintoFarmTomita|Private4BR|8Guests Entire home · 4 bedrooms Rated 5.00
Near Furano SkiResort&Lavender Fields/Fam-Friendly Entire home · 3 bedrooms Rated 4.95 Fewer than 1% of Nakafurano listings are classed as professionally managed. Eight in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 78% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 94 km, Kamifurano (7 km away, 46 listings) earned the most per listing, about 8% more than Nakafurano. Sapporo was the busiest, booked on 45% of nights against 38% in Nakafurano.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kamifurano 7 km | 46 | ¥5,076,883 | ¥37,344 | 42% |
| Furano 8 km | 316 | ¥4,699,051 | ¥47,511 | 38% |
| Biei 21 km | 113 | ¥3,111,937 | ¥28,191 | 40% |
| Higashikawa 35 km | 38 | ¥4,374,724 | ¥31,931 | 43% |
| Asahikawa 40 km | 216 | ¥3,249,858 | ¥26,089 | 39% |
| Obihiro 84 km | 45 | ¥1,501,129 | ¥13,094 | 38% |
| Chitose 89 km | 61 | ¥2,693,466 | ¥24,225 | 39% |
| Sapporo 94 km | 2,304 | ¥3,543,117 | ¥24,904 | 45% |
See all 25 Hokkaido Prefecture Airbnb markets
Markets elsewhere in Japan with a similar nightly rate and occupancy to Nakafurano:
FAQ
An active Nakafurano Airbnb grossed ¥4,703,598 on average in the 12 months to September 2026, according to AirROI's tracking of 49 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥715,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Nakafurano listings earn between ¥228,000 and ¥715,000 in a typical month, and the top tenth ¥1,140,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Nakafurano were booked on 38% of available nights over the past year. That compares with 42% for the Hokkaido Prefecture average. February is usually the busiest month.
The average booked night in Nakafurano cost ¥43,144 before fees. Half of listings charge between ¥23,500 and ¥55,500, so bedroom count and location move the price more than the average suggests.
All active Nakafurano listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Nakafurano Airbnb grossed ¥4,703,598 in the 12 months to September 2026, 24% above the Hokkaido Prefecture average of ¥3,789,147. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥3,105,598 a year (about ¥259,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥433,000 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging ¥1,030,000 per active listing over the past two years, and October usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Nakafurano listing was open to book earned ¥17,900 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥33,900 or more.
Nakafurano stays were booked 43 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Nakafurano Airbnb stay lasted 2.7 nights over the past year. A listing took 24 reservations over the year on average.
Guests rate Nakafurano Airbnbs 4.81 out of 5 on average. Guests score check-in highest and value lowest.
Furano Ski Resort, Farm Tomita and Naka-furano draw the most short-term rental interest in Nakafurano. The neighborhood guide explains what brings guests to each.
AirROI counted 49 active Airbnb listings in Nakafurano as of September 2026. The closest tracked market is Kamifurano, 7 km away.
In Nakafurano, more than eight in ten listings add a cleaning fee, and the typical fee is about ¥8,473.
Method
Figures on this page cover 49 active Airbnb listings in Nakafurano from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.