Hakuba, Nagano Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hakuba, Nagano Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $43,813 per year — at a $454 nightly rate, 34.2% occupancy, and a $181 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Hakuba's 558 active listings and selective demand that rewards strong listing quality and pricing strategy position it as a midsize vacation rental market. Supply grew 28.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 98% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Hakuba?
In Hakuba, the headline Airbnb metrics are $43,813 in average annual revenue,34.2% occupancy, $454 ADR, and $181 in RevPAR, and guests book about 83 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hakuba?
Understanding the monthly revenue variations for Airbnb listings in Hakuba is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hakuba is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hakuba across different performance tiers:
- Best-in-class properties (Top 10%) achieve $12,025+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,517 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,025 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,670, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hakuba
What Is the Monthly Airbnb Occupancy Rate in Hakuba?
Maximize your bookings by understanding the Hakuba STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hakuba:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hakuba
What Is the Average Airbnb Nightly Rate in Hakuba?
Effective short term rental pricing strategy in Hakuba involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hakuba typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $852+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $589 or more.
- Typical properties (Median) charge around $371 per night.
- Entry-level properties (Bottom 25%) earn around $184 per night.
Average Daily Rate (ADR) Trend by Month in Hakuba
What Is the RevPAR for Airbnb in Hakuba?
RevPAR in Hakuba is currently $181. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $65 RevPAR.
- Typical properties (Median) generate $135 RevPAR.
- Strong performers (Top 25%) earn $261 RevPAR.
- Best-in-class (Top 10%) achieve $377 RevPAR.
Average Monthly RevPAR Trend in Hakuba
RevPAR Insights for Hakuba
- The average RevPAR in Hakuba is $181. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($377) and bottom 25% ($65) is $312, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jan and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hakuba benchmarks. If your RevPAR falls below the median of $135, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $261+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hakuba?
Hakuba's peak Airbnb season falls in January, February, December, while the softest stretch is May, June, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, December)
- Revenue averages $11,979 per month
- Occupancy rates average 62.6%
- Daily rates average $572
Shoulder Season
- Revenue averages $3,735 per month
- Occupancy maintains around 28.7%
- Daily rates hold near $403
Low Season (May, June, September)
- Revenue drops to average $2,201 per month
- Occupancy decreases to average 20.4%
- Daily rates adjust to average $378
Seasonality Insights for Hakuba
- Airbnb seasonality in Hakuba is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hakuba's highest earning potential, with monthly revenues climbing to $15,490, occupancy reaching 74.7%, and ADRs peaking at $602.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,785, occupancy could drop to 18.8%, and ADRs may adjust to $360.
- Lower occupancy paired with meaningful seasonality means hosts in Hakuba need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Hakuba, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hakuba, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hakuba?
Yes, Hakuba, Nagano Prefecture, Japan enforces high STR regulations and 98% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hakuba to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 98% licensed listings)
What Are the Best Neighborhoods for Airbnb in Hakuba?
Location within Hakuba matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Happo-One | The most popular ski resort in Hakuba, known for its stunning views and excellent slopes. Attracts winter sports enthusiasts all year round, making it ideal for ski season rentals. | Happo-One Ski Resort, Happo Pond, Hakuba Cortina Ski Resort, Hakuba Valley, Restaurants and cafes around Happo, Snow shoeing trails |
| Hakuba Valley | A large area encompassing several ski resorts, perfect for those seeking a range of winter sports activities. Popular among tourists looking for diverse outdoor experiences. | Hakuba 47 Winter Sports Park, Iwatake Ski Resort, Tsugaike Ski Resort, Ski and Snowboard lessons, Snowshoeing and hiking trails, Local onsens |
| Nori Ski Resort | Known for its family-friendly facilities and a great place for beginners, making it an attractive area for families visiting Hakuba in winter. | Nori Ski Resort, Beginner ski lessons, Family-friendly restaurants, Children's snow parks, Local markets, Scenic views from the slopes |
| Hakuba Goryu | Another popular ski area in the region, known for its good snow quality and wide variety of slopes. Ideal for both beginners and experienced skiers. | Hakuba Goryu Ski Resort, Panoramic views, Snowboarding areas, Local eateries, Shuttle services to Hakuba, Onsen experiences |
| Oide Park | A beautiful park area providing facilities for outdoor activities and relaxation. Attracts visitors year-round, making it a good choice for lodging rentals. | Oide Park, Picnic areas, Walking trails, Seasonal floral displays, Local wildlife, Nearby temples |
| Hakuba Village | A charming village atmosphere with local shops, restaurants, and easy access to the ski resorts. Offers a unique cultural experience for visitors. | Local restaurants and cafes, Art galleries, Cultural shops, Traditional ryokans, Festivals and events, Nearby hiking trails |
| Tsugaike Kogen | Offers breathtaking mountain scenery and is ideal for both winter and summer tourism. Popular for its hiking trails in summer and skiing in winter. | Tsugaike Kogen Ski Resort, Lakes and waterfalls, Hiking trails, Mountain biking, Alpine flower viewing, Cable car rides |
| Hakuba Onsen | Known for its hot springs and relaxation facilities. A great choice for tourists looking to unwind after a day of skiing or hiking. | Local hot springs, Spa resorts, Traditional Japanese inns, Zen gardens, Cultural experiences, Relaxing outdoor baths |
Because Hakuba has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Hakuba?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hakuba
- The Hakuba Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.8% of the 558 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hakuba, House properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 58.6% portion, catering likely to families or larger groups.
- The presence of 19.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 0.9%) offer potential for unique stay experiences.
Hakuba Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hakuba
- The dominant room capacity in Hakuba is 3 bedrooms listings, making up 26.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 50.7% of the active Airbnb listings in Hakuba, indicating a high concentration in these sizes.
- A significant 46.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hakuba.
Hakuba Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hakuba
- The most common guest capacity trend in Hakuba vacation rentals is listings accommodating 8+ guests (29.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Hakuba STR market, accounting for 50.7% of listings.
- 53.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hakuba.
- On average, properties in Hakuba are equipped to host 5.0 guests.
How Do Listings in Hakuba Compare on Quality?
Listing quality in Hakuba can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hakuba
- At 35.6 photos per listing on average, Hakuba hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hakuba averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hakuba?
Amenity Prevalence
Amenity Insights for Hakuba
- Essential amenities in Hakuba that guests expect include: Heating, Free parking on premises, Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hakuba: Heating, Free parking on premises, Wifi, Hair dryer.
- Prioritize adding missing essentials: Heating, Free parking on premises, Wifi, Hair dryer.
- Consider adding popular differentiators like Fire extinguisher or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hakuba to stay competitive.
Which Airbnb Amenities Boost Revenue in Hakuba?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hakuba, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 81.5% | $51,078 | $11,718 | 335.9% |
Washer | 91.8% | $46,387 | $15,160 | 206.0% |
Sun loungersHigh opportunity | 1.8% | $109,755 | $42,609 | 157.6% |
SaunaHigh opportunity | 2.0% | $109,241 | $42,497 | 157.1% |
Movie theaterHigh opportunity | 1.4% | $109,053 | $42,864 | 154.4% |
Pets allowed | 51.3% | $62,065 | $24,621 | 152.1% |
Rice maker | 51.4% | $60,375 | $26,272 | 129.8% |
Refrigerator | 76.0% | $50,569 | $22,434 | 125.4% |
Conditioner | 61.1% | $55,816 | $24,951 | 123.7% |
Bread makerHigh opportunity | 2.5% | $94,735 | $42,502 | 122.9% |
Revenue Impact Insights for Hakuba
- Kitchen tops the revenue impact list with a 335.9% uplift — listings with this amenity earn $51,078 vs. $11,718 without it.
- High-opportunity amenities — Sun loungers, Sauna, Movie theater — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sun loungers — it has the best combination of high revenue impact and low market saturation in Hakuba.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hakuba STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hakuba. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHakuba Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hakuba
- The typical guest profile for Airbnb in Hakuba consists of predominantly international visitors (81%), with top international origins including Japan, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 18.9% of guests.
- Key international markets include Australia (22.9%) and Japan (18.9%).
- Top languages spoken are English (50.2%) followed by Japanese (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Japan.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hakuba?
Listings in Hakuba average 4.86 out of 5 overall, with about 29.3 reviews per active listing and 29.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hakuba
- With an overall rating of 4.86, Hakuba listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.88), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Hakuba Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hakuba
- The most common availability pattern in Hakuba falls within the 271-366 days range, representing 59.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hakuba (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hakuba?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hakuba
- The overall average booking lead time for vacation rentals in Hakuba is 83 days.
- Guests book furthest in advance for stays during January (average 144 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (130 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in Hakuba.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 144 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 130 days) to capture early planners.
- Monitor your own booking lead times against these Hakuba averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hakuba?
Guests in Hakuba stay about 4.3 nights on average, generating roughly 9,215 reservations and 16.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Hakuba
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hakuba
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (6 nights) and shorten in Sep (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hakuba Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
84 listings
15.1% of total
2 Nights
57 listings
10.2% of total
3 Nights
13 listings
2.3% of total
4-6 Nights
18 listings
3.2% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
385 listings
69% of total
Key Insights
- The most prevalent minimum stay requirement in Hakuba is 30+ Nights, adopted by 69% of listings. This highlights the market's preference for longer commitments.
- A significant segment (69%) caters to monthly stays (30+ nights) in Hakuba, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 69% of Hakuba hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 69% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hakuba.
Hakuba Airbnb Cancellation Policy Trends Analysis (2026)
Non-refundable
1 listings
0.2% of total
Super Strict 30 Days
16 listings
2.9% of total
Super Strict 60 Days
111 listings
19.9% of total
Limited
7 listings
1.3% of total
Refundable
1 listings
0.2% of total
Flexible
23 listings
4.1% of total
Moderate
16 listings
2.9% of total
Firm
188 listings
33.7% of total
Strict
195 listings
34.9% of total
Cancellation Policy Insights for Hakuba
- The prevailing Airbnb cancellation policy trend in Hakuba is Strict, used by 34.9% of listings.
- A majority (68.6%) of hosts in Hakuba utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.9% market standard in Hakuba.
- With 34.9% using Strict terms, this is a viable option in Hakuba, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hakuba.
How Much Are Airbnb Cleaning Fees in Hakuba?
Cleaning fees in Hakuba are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hakuba
- Only 21.5% of listings charge a cleaning fee, suggesting that most hosts in Hakuba bundle cleaning costs into the nightly rate.
- The gap between the average ($40) and median ($19) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 1.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hakuba median of $19. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hakuba Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hakubabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
HIBIKU: A unique inn to enjoy with three different styles: a semi-open-air family bath, Finnish saun
Entire Place • 5 bedrooms
Self-Contained Mansion With Jacuzzi & Cinema Room
Entire Place • 11 bedrooms
Villa Lily: Luxe. Japanese Bath & Fireplace
Entire Place • 3 bedrooms
MOMO北アルプスの絶景宿 スノーピークで楽しむBBQ 焚火・半露天高級家族風呂・非日常で贅沢な旅を
Entire Place • 4 bedrooms
Forest sauna hideaway — where stillness is luxury
Entire Place • 3 bedrooms
Amber:Private Mountain View &Luxury& Free Shuttle
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hakuba?
Learn from the best! This table showcases top-performing Airbnb hosts in Hakuba based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jade Group | 34 | $2,723,922 | 550 | 4.82/5.0 |
| Hakuba White Fox Company | 27 | $2,457,501 | 557 | 4.89/5.0 |
| Maki | 22 | $1,732,247 | 643 | 4.96/5.0 |
| Desmond | 34 | $1,622,612 | 804 | 4.86/5.0 |
| Hakuba Resort Homes | 16 | $1,451,810 | 860 | 4.94/5.0 |
| The Hakuba Collection | 10 | $857,545 | 453 | 4.97/5.0 |
| Morino | 9 | $711,300 | 256 | 4.91/5.0 |
| Darren | 20 | $593,809 | 286 | 4.89/5.0 |
| Kanako | 15 | $416,803 | 650 | 4.82/5.0 |
| Nick & Hiro | 12 | $403,568 | 741 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hakuba.
Who Are the Airbnb Hosts in Hakuba?
Hakuba is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Hakuba
- With 68.5% Superhosts, Hakuba has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hakuba averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hakuba
These are the highest-grossing professional property management operations in Hakuba, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Shinsuke | 5 | $120,225 | $228 | 53.6% | 4.89/5 |
Management Company Insights for Hakuba
- The leading management company, Shinsuke, operates 5 listings with $120,225 in gross revenue — a useful benchmark for what scale looks like in Hakuba.
- Top managers average 5 properties each, suggesting professional management in Hakuba still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.89/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 0.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hakuba's Airbnb Market Compare to Nearby Cities?
How does the Hakuba Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shirakawa, Hakuba has 28 percentage points lower occupancy and about $202 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shirakawa | 10 | $4,072 | $251.69 | 62% |
| Miyota | 40 | $3,784 | $281.02 | 43% |
| Karuizawa | 120 | $3,763 | $403.33 | 38% |
| Fujikawaguchiko | 471 | $3,542 | $244.02 | 50% |
| Oshino | 11 | $3,296 | $278.42 | 36% |
| Yamanakako | 175 | $3,271 | $304.38 | 42% |
| Kusatsu | 37 | $3,059 | $316.84 | 35% |
| Tsuru | 23 | $2,771 | $222.33 | 47% |
| Naganohara | 15 | $2,743 | $358.49 | 33% |
| Tsumagoi | 114 | $2,687 | $299.53 | 32% |
Frequently Asked Questions About Airbnb in Hakuba
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hakuba.
How much do Airbnb hosts make in Hakuba?
Hakuba hosts earn about $43,813 per year on average, with an average nightly rate of $454 and RevPAR of $181. Those figures describe the typical revenue environment for active listings in Hakuba, Nagano Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Hakuba market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hakuba?
The average Airbnb occupancy rate in Hakuba is 34.2%. January is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hakuba?
Listings in Hakuba average $454 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hakuba?
Hakuba currently has about 558 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hakuba?
AirROI currently classifies the short-term rental regulation level in Hakuba as High. The dataset also shows about 97.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hakuba?
RevPAR in Hakuba is about $181. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hakuba?
Occupancy of 34.2% means Hakuba is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $43,813, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hakuba?
The average booking lead time in Hakuba is about 83 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hakuba?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hakuba include Happo-One, Hakuba Valley, Nori Ski Resort. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hakuba?
entire_home listings make up 70.8% of the active supply in Hakuba. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hakuba compare to nearby Airbnb markets?
Among neighboring markets, Shirakawa posts $48,860 in average annual revenue with 62.4% occupancy, compared to Hakuba's $43,813 and 34.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hakuba?
The average Airbnb stay length in Hakuba is about 4.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hakuba?
Airbnb listings in Hakuba average 4.86 out of 5 overall. About 29.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hakuba?
Kitchen and Washer are among the strongest revenue-linked amenities in Hakuba. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hakuba?
Yes. About 21.5% of active Airbnb listings in Hakuba charge a cleaning fee, and the average fee is $40. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hakuba?
A 68.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.