Sammu, Japan Airbnb Market Data: Revenue, Occupancy & Trends

In a typical year, the average Sammu listing brings in ¥585,000 in August, its best month, and ¥196,000 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.

Across Sammu's 27 active listings, monthly revenue by tier:

• Best-in-class properties (top 10%) earn ¥817,000+ a month, about 4.6 times the typical property.
• Strong performers (top 25%) earn ¥337,000 or more, roughly ¥160,000 a month above the median.
• Typical properties (median) earn about ¥179,000 a month.
• Entry-level properties (bottom 25%) earn ¥93,900 or less, about half of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Sammu listings were booked on 22% of the nights they were open over the past year, 15 percentage points below the Chiba Prefecture average (37%) and 27 points below the Japan average (49%). Counting only the listings booked in each month and averaging each month over two years, occupancy climbs to 38% in August and falls to 22% in July.

Across Sammu's 27 active listings, the share of open nights booked by tier:

• Best-in-class properties (top 10%) are booked 59%+ of open nights, 40 points above the median.
• Strong performers (top 25%) fill 35% or more, roughly two and a half nights a week.
• Typical properties (median) fill about 19% of open nights.
• Entry-level properties (bottom 25%) fill 9% or less, less than one night a week.

The average nightly rate in Sammu, known as ADR (average daily rate), was ¥46,707 over the past year, about 41% above the Chiba Prefecture average of ¥33,100 and about 62% above the Japan average of ¥28,800. In a typical year, rates swing with the seasons, from about ¥39,400 in February and March to about ¥60,400 in August.

Across Sammu's 27 active listings, nightly rates by tier:

• Best-in-class properties (top 10%) charge ¥93,500+ a night, about 2.7 times the median.
• Strong performers (top 25%) charge ¥51,300 or more, about ¥17,000 above the median.
• Typical properties (median) charge about ¥34,500 a night.
• Entry-level properties (bottom 25%) charge ¥25,600 or less, about three-quarters of the median.

What Is the RevPAR for Airbnb in Sammu?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sammu it averaged ¥9,750 over the past year, from about ¥6,990 in a typical February to about ¥18,900 in a typical August.

Across Sammu's 27 active listings, RevPAR by tier:

• Best-in-class properties (top 10%) earn ¥23,400+ per open night, about 3.6 times the median.
• Strong performers (top 25%) earn ¥10,700 or more, about ¥4,300 a night above the median.
• Typical properties (median) earn about ¥6,410 per open night.
• Entry-level properties (bottom 25%) earn ¥4,450 or less, about two-thirds of the median.

With only 27 active listings, the monthly pattern in Sammu is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in February.

How Far in Advance Do Guests Book Airbnb in Sammu?

Guests book Sammu stays 29 days ahead on average (about four weeks). August stays are booked furthest out, about 38 days ahead, and June stays closest to arrival, about 17 days. A typical August booking is made in early July.

All 27 active listings in Sammu display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sammu.