B*Entire Villa Exclusive Rental/Ocean View/6ppl Entire home · 2 bedrooms Rated 4.77 - Revenue
- ¥17.1M
- Occupancy
- 44.6%
- Daily rate
- ¥97,003
Airbnb market data · 202612 months to October 2026
The average Airbnb in Amami brought in ¥2,919,773 over the 12 months through October 2026, about 10% more than the Kagoshima Prefecture average of ¥2,647,528.
The short answer
Amami earns on price rather than volume. Listings averaged ¥26,098 a night and were booked on 38% of available nights, against ¥22,100 and 41% for the Kagoshima Prefecture average.
Timing matters: in July, usually the best month, the average listing earns about three times as much as in January, usually the slowest.
With 90 active listings, Amami is the third-largest of 6 Kagoshima Prefecture markets AirROI tracks. From a year earlier, average revenue fell 13% while the number of active listings grew 32%.
Browse the live Amami Airbnb market See Every Amami ListingRevenue
Gross bookings per Amami listing averaged ¥2,919,773 over the 12 months to October 2026 (Kagoshima Prefecture average: ¥2,647,528), before cleaning, platform and management costs and taxes.
In a typical year, the average Amami listing brings in ¥594,000 in July, its best month, and ¥198,000 in January, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about three times what January does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥345,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and nightly rate; bookings peaked in July 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥416,629 | 43.8% | ¥26,377 | ¥13,440 | 67 days | 3 nights |
| Nov 2025 | ¥290,472 | 37.8% | ¥24,596 | ¥9,682 | 57 days | 2.1 nights |
| Dec 2025 | ¥230,215 | 31.6% | ¥23,948 | ¥7,426 | 39 days | 3.7 nights |
| Jan 2026 | ¥196,273 | 29.6% | ¥23,861 | ¥6,331 | 42 days | 3.1 nights |
| Feb 2026 | ¥204,811 | 35.1% | ¥23,417 | ¥7,315 | 50 days | 3.5 nights |
| Mar 2026 | ¥310,553 | 43.0% | ¥24,209 | ¥10,018 | 44 days | 2.7 nights |
| Apr 2026 | ¥273,661 | 37.4% | ¥24,421 | ¥9,122 | 41 days | 4.6 nights |
| May 2026 | ¥288,839 | 40.1% | ¥24,700 | ¥9,317 | 43 days | 3.4 nights |
| Jun 2026 | ¥288,643 | 39.8% | ¥25,104 | ¥9,621 | 49 days | 3.2 nights |
| Jul 2026 | ¥534,037 | 57.3% | ¥28,904 | ¥17,227 | 73 days | 3.2 nights |
| Aug 2026 | ¥534,854 | 55.7% | ¥30,096 | ¥17,253 | 74 days | 2.8 nights |
| Sep 2026 | ¥392,687 | 50.8% | ¥27,803 | ¥13,090 | 59 days | 2.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Amami market, enter its address and size in the short-term rental calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Amami Airbnb took in ¥2,919,773 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥170,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥305,000 a month.
Cleaning it yourself keeps the ¥140,000 a year guests pay in cleaning fees, for about ¥181,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥146,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,779,773 | ¥4,946,000 |
| Cleaning fees guests pay5% of Amami bookings | ¥140,000 | ¥249,000 |
| Gross bookings | ¥2,919,773 | ¥5,195,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Amami listings on Simplified Pricing, 3% for the rest | −¥408,000 | −¥726,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥140,000 | −¥249,000 |
| Utilities and internetAbout 5% of bookings | −¥146,000 | −¥260,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥58,000 | −¥104,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥88,000 | −¥156,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥29,000 | −¥29,000 |
| Permit and registrationWhere one is required | −¥15,000 | −¥15,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −¥884,000 | −¥1,539,000 |
| Left for housing costs, then profit | ¥2,035,773about ¥170,000 a month | ¥3,656,000about ¥305,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Amami's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Amami home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥433,000 a month, against ¥243,000 for the average one.
Occupancy
Amami listings were booked on 38% of the nights they were open over the past year, 3 percentage points below the Kagoshima Prefecture average (41%) and 11 points below the Japan average (49%). In a typical year, occupancy swings from 31% in January to 59% in July.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
July is usually the busiest month in Amami, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 38% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Amami, known as ADR (average daily rate), was ¥26,098 over the past year, about 18% above the Kagoshima Prefecture average of ¥22,100 and about 15% below the Japan average of ¥30,600. In a typical year, rates peak in August at about ¥30,600 and bottom out in December at about ¥22,900.
Prices span a wide range: the top 10% charge about 3.3 times the rate of the bottom quarter.
August rates run 34% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥25,200.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Amami it averaged ¥9,810 over the past year, from about ¥6,380 in a typical January to about ¥19,200 in a typical July.
Per open night, by tier:
July RevPAR is about three times January's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥11,300. The 12-month RevPAR of ¥9,810 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Amami has one high season, July through October, which makes it a highly seasonal market. Business is slowest from November to February and slows again from April to June.
Average revenue by month in Amami
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥345,000.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | ¥198,000 |
| February | Low season | ¥217,000 |
| March | Shoulder season | ¥347,000 |
| April | Low season | ¥301,000 |
| May | Low season | ¥290,000 |
| June | Low season | ¥310,000 |
| July | High season | ¥594,000 |
| August | High season | ¥553,000 |
| September | High season | ¥426,000 |
| October | High season | ¥406,000 |
| November | Low season | ¥286,000 |
| December | Low season | ¥218,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly–October | ¥494,000 | 53% | ¥27,973 |
| Shoulder seasonMarch | ¥347,000 | 48% | ¥24,207 |
| Low seasonApril–June, November–February | ¥260,000 | 37% | ¥23,843 |
Guests book Amami stays 53 days ahead on average (about eight weeks). August stays are booked furthest out, about 77 days ahead, and January stays closest to arrival, about 40 days. A typical August booking is made in late May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
All 90 active listings in Amami display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Amami.
Neighborhoods
AirROI's area guide picks seven Amami neighborhoods that draw short-term rental guests, led by Naze, Kurasaki and Amami Town. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Naze | Naze is the largest city on Amami Island and serves as a cultural and commercial hub. It offers visitors access to local markets, restaurants, and a vibrant community atmosphere, making it an ideal spot for Airbnb hosting. | Amami Park, Kuroshima Betty's Island, Naze Marine Terminal, Amami Oshima Tropical Flower Park, Naze Seaside Park |
| Kurasaki | Kurasaki is known for its beautiful beaches and stunning natural landscapes. It attracts tourists looking for a relaxing beach getaway, offering wonderful opportunities for outdoor activities such as snorkeling and hiking. | Kurasaki Beach, Yoron Island, Hiking Trails, Diving Spots, Local Seafood Restaurants |
| Amami Town | Amami Town offers a blend of local culture and beautiful nature. It is ideal for travelers who want to experience traditional island life and enjoy nature adventures such as kayaking and birdwatching. | Amami Wildlife Conservation Center, Yoshida Beach, Local Festivals, Nature Tours, Cultural Exhibitions |
| Tsunoshima | Tsunoshima is an island known for its stunning coastal views and natural beauty. Its remote location makes it perfect for travelers seeking solitude and picturesque environments for relaxation and exploration. | Tsunoshima Lighthouse, Beautiful Coastlines, Fishing Spots, Walking Trails, Birdwatching Areas |
| Kagoshima Islands | The Kagoshima Islands, including Amami and the surrounding isles, offer diverse ecosystems and unique wildlife. Ideal for eco-tourism and those interested in nature photography and outdoor adventures. | Wildlife Sanctuaries, Diving and Snorkeling Tours, Local Cultural Events, Nature Reserves, Unique Flora and Fauna |
| Oshima | Oshima Island is rich in tradition and culture, with beautiful landscapes. It's a great destination for cultural tourism, nature lovers, and those looking for a quiet getaway. | Oshima Museum, Local Temples, Beach Activities, Hiking Paths, Local Gastronomy |
| Sakiyama | Sakiyama features stunning cliffs and coastal views, attracting tourists seeking dramatic scenery and outdoor activities. It's a great place for photography and exploring nature hikes. | Cliffside Views, Scenic Hiking Trails, Photography Spots, Beaches, Wildlife Watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 83% of listings in Amami, alongside 13 private-room listings (14%). Houses are the most common property type at 72%, about 5 times the share of apartments and condos (13%).
Mostly entire homes, with a private-room segment
Amami Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 83.3% | 75 |
| Private room | 14.4% | 13 |
| Shared room | 1.1% | 1 |
| Hotel room | 1.1% | 1 |
Listings by property type
Amami Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 72.2% | 65 |
| Apartment/Condo | 13.3% | 12 |
| Cabin/Outdoor | 12.2% | 11 |
| Unique stay | 1.1% | 1 |
| Hotel/Boutique | 1.1% | 1 |
One-bedroom homes are the most common size in Amami (42% of entire homes), followed by two-bedroom homes (29%). Shares are of the 72 entire homes that give a bedroom count; rented rooms are left out.
Amami entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 41.7% | 30 |
| 2 bedrooms | 29.2% | 21 |
| 3 bedrooms | 22.2% | 16 |
| 4 bedrooms | 4.2% | 3 |
| 5+ bedrooms | 2.8% | 2 |
A typical one-bedroom home in Amami earned ¥1,420,000 over the past year, against ¥2,520,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 30 | ¥1,420,000 | ¥2,110,000 | ¥19,954 | 40% |
| 2 bedrooms | 21 | ¥2,490,000 | ¥3,060,000 | ¥32,051 | 32% |
| 3 bedrooms | 16 | ¥2,520,000 | ¥3,830,000 | ¥38,379 | 39% |
Amami is a group-trip market: 40% of listings sleep eight or more guests, about twice the share of the next most common size, four guests (19%). Shares are of the 77 listings with a guest capacity on file (86% of the market).
Amami listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 5.2% | 4 |
| 3 guests | 3.9% | 3 |
| 4 guests | 19.5% | 15 |
| 5 guests | 11.7% | 9 |
| 6 guests | 16.9% | 13 |
| 7 guests | 2.6% | 2 |
| 8+ guests | 40.3% | 31 |
Amami hosts set up an average of 5.1 beds per listing, roughly two for every bedroom. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Amami: 50% of listings offer it, and 96% have a washer.
Share of Amami listings with each common amenity
Guests
Amami splits its demand between home and abroad: 38% of guests who left reviews live outside Japan, led by visitors from the United States and Germany. Guests speak a mix of languages: English leads at 36%, followed by Japanese and French.
62% of Amami guests are domestic
Where guests who left reviews live
Where Amami guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Osaka | 7.1% |
| Tokyo | 3.9% |
| Yokohama | 3.5% |
| Berlin | 3.1% |
| Paris | 1.6% |
Where Amami guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Japan | 61.6% |
| United States | 9.0% |
| Germany | 7.5% |
| France | 3.4% |
| Canada | 3.0% |
Languages spoken by Amami guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 36.3% |
| Japanese | 32.6% |
| French | 6.0% |
| Spanish | 5.6% |
| German | 4.5% |
Amami Airbnbs average 4.82 stars, and 39% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.71, against 4.86 for host communication.
Communication scores highest in Amami; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.80 |
| Cleanliness | 4.77 |
| Communication | 4.86 |
| Location | 4.80 |
| Check-in | 4.83 |
| Value | 4.71 |
Booking patterns
About eight in ten Amami listings are open to guests more than 180 days a year, but only 19% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 37% of listings; blocked nights include any the host closes off.
Days a year Amami listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 45.6% | 41 |
| 181-270 days | 35.6% | 32 |
| 91-180 days | 12.2% | 11 |
| 31-90 days | 5.6% | 5 |
| 1-30 days | 1.1% | 1 |
Days a year Amami listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 6.7% | 6 |
| 181-270 days | 12.2% | 11 |
| 91-180 days | 36.7% | 33 |
| 31-90 days | 28.9% | 26 |
| 1-30 days | 15.6% | 14 |
The average Amami booking lasts 3.3 nights, longest in April and shortest in November. Listings took about 27 bookings each over the year, some 2,420 in all. Nearly nine in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Amami
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Amami accept stays of one or two nights.
Minimum stay set by Amami listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Amami, used by 42% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 37% on Firm or stricter ones.
Cancellation policies of Amami listings, from most to least flexible
Share of listings by the policy they use
About half of Amami listings charge a cleaning fee. The typical fee is ¥5,189, and some higher fees lift the average to ¥7,051. Spread over the average stay of 3.3 nights, that adds roughly ¥1,580 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Amami, a two-bedroom unit, took in ¥17,100,000 over the past year, about 5.9 times the city's average of ¥2,920,000.
B*Entire Villa Exclusive Rental/Ocean View/6ppl Entire home · 2 bedrooms Rated 4.77
10-second walk to the sunset, starry sky, and Sakihara Beach! (Entire rental accommodation with… Entire home · 4 bedrooms Rated 4.95
Newly built entire house rental with a private pool and private sauna that can be used year-round!… Entire home · 3 bedrooms Rated 4.92
ビーチフロントstay -Through Time Amami Entire home · 4 bedrooms Rated 4.95
Harbour front JIRAMA Ⅰ-Large private accommodation - 12 people Private room · 3 bedrooms Rated 4.88
10 minutes from Kasari Airport - 5BR - Beachfront - BBQ - Roof Terrace - Slow Life Kasari Entire home · 5 bedrooms Rated 4.80 Fewer than 1% of Amami listings are classed as professionally managed, though 26% of listings have a co-host. Superhosts run 43% of listings. Two-thirds of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
Nearby markets
The only nearby market in the table, Tatsugo (2 km away, 38 listings), earned about 20% more than Amami per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tatsugo 2 km | 38 | ¥3,505,821 | ¥31,965 | 37% |
See all 6 Kagoshima Prefecture Airbnb markets
Markets elsewhere in Japan with a similar nightly rate and occupancy to Amami:
FAQ
An active Amami Airbnb grossed ¥2,919,773 on average in the 12 months to October 2026, according to AirROI's tracking of 90 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥460,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Amami listings earn between ¥127,000 and ¥460,000 in a typical month, and the top tenth ¥665,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Amami were booked on 38% of available nights over the past year. That compares with 41% for the Kagoshima Prefecture average. July is usually the busiest month.
The average booked night in Amami cost ¥26,098 before fees. Half of listings charge between ¥13,600 and ¥32,500, so bedroom count and location move the price more than the average suggests.
All active Amami listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Amami Airbnb grossed ¥2,919,773 in the 12 months to October 2026, 10% above the Kagoshima Prefecture average of ¥2,647,528. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥2,035,773 a year (about ¥170,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥305,000 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging ¥594,000 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Amami listing was open to book earned ¥9,810 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥19,200 or more.
Amami stays were booked 53 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Amami Airbnb stay lasted 3.3 nights over the past year. A listing took 27 reservations over the year on average.
Guests rate Amami Airbnbs 4.82 out of 5 on average. Guests score communication highest and value lowest.
Naze, Kurasaki and Amami Town draw the most short-term rental interest in Amami. The neighborhood guide explains what brings guests to each.
AirROI counted 90 active Airbnb listings in Amami as of October 2026. The closest tracked market is Tatsugo, 2 km away.
In Amami, about half of listings add a cleaning fee. The median fee is ¥5,189, and some higher fees lift the average to ¥7,051.
Method
Figures on this page cover 90 active Airbnb listings in Amami from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.