Karatsu, Saga Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Karatsu, Saga Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $12,990 per year — at a $130 nightly rate, 31.7% occupancy, and a $42 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 30 active listings, Karatsu is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 42.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Karatsu?
In Karatsu, the headline Airbnb metrics are $12,990 in average annual revenue,31.7% occupancy, $130 ADR, and $42 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Karatsu?
Understanding the monthly revenue variations for Airbnb listings in Karatsu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Karatsu is typically November, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Karatsu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,359+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,673 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $668 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $371, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Karatsu
What Is the Monthly Airbnb Occupancy Rate in Karatsu?
Maximize your bookings by understanding the Karatsu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Karatsu:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Karatsu
What Is the Average Airbnb Nightly Rate in Karatsu?
Effective short term rental pricing strategy in Karatsu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Karatsu typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Karatsu
What Is the RevPAR for Airbnb in Karatsu?
RevPAR in Karatsu is currently $42. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $15 RevPAR.
- Typical properties (Median) generate $21 RevPAR.
- Strong performers (Top 25%) earn $60 RevPAR.
- Best-in-class (Top 10%) achieve $83 RevPAR.
Average Monthly RevPAR Trend in Karatsu
RevPAR Insights for Karatsu
- The average RevPAR in Karatsu is $42. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($83) and bottom 25% ($15) is $68, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Karatsu benchmarks. If your RevPAR falls below the median of $21, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $60+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Karatsu?
Karatsu's peak Airbnb season falls in November, August, April, while the softest stretch is January, March, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, August, April)
- Revenue averages $1,782 per month
- Occupancy rates average 41.7%
- Daily rates average $123
Shoulder Season
- Revenue averages $1,308 per month
- Occupancy maintains around 33.0%
- Daily rates hold near $124
Low Season (January, March, June)
- Revenue drops to average $937 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $127
Seasonality Insights for Karatsu
- Airbnb seasonality in Karatsu is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Karatsu's highest earning potential, with monthly revenues climbing to $1,824, occupancy reaching 44.9%, and ADRs peaking at $131.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $876, occupancy could drop to 21.2%, and ADRs may adjust to $117.
- Lower occupancy paired with meaningful seasonality means hosts in Karatsu need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Karatsu, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Karatsu, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Karatsu?
Yes, Karatsu, Saga Prefecture, Japan enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Karatsu to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Karatsu?
With a compact short-term rental market, Karatsu gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nijinomatsubara | Famous for its picturesque pine tree forests along the coastline, Nijinomatsubara offers beautiful views and a tranquil environment. It's popular among tourists for nature walks and photography. | Nijinomatsubara Pine Grove, Saga Prefectural Nagoya Castle, Kijima Kogen Park, Kashima Shrine, Karatsu Bay |
| Karatsu Castle | An iconic symbol of Karatsu with stunning views of the city and bay. The castle attracts visitors interested in Japanese history and culture, making it a great location for Airbnb. | Karatsu Castle, Nijinomatsubara, Karatsu Art Museum, Kashima Shrine, Kankakei Gorge |
| Hamatama Hot Springs | A popular hot spring area, perfect for visitors looking to relax and experience traditional Japanese onsen culture. Attracts guests seeking wellness and leisure. | Hamatama Onsen, Shimabara Hot Springs, Katsuura Beach, Sakitsu Beach, Gunkanjima (Battleship Island) |
| Higashi-Karatsu Station Area | Conveniently located near the train station, this area is ideal for travelers looking for accessibility to transportation and nearby attractions. | Higashi-Karatsu Station, Karatsu City Museum, Yobuko Tsukiyomi Shrine, Yobuko Morning Market |
| Yobuko | A quaint fishing village famous for its fresh seafood and the Yobuko squid. Ideal for food enthusiasts and those looking for a local experience. | Yobuko Morning Market, Yobuko Tower, Kagami River, Sakura no Sato Park |
| Jonan | A residential area with local charm and proximity to scenic views of the ocean and mountains. Great for guests looking for a quieter stay with a local feel. | Jonan Beach, Shiranui Shrine, Karatsu Bay, Sago Valley |
| Matsubara Beach | A scenic beach area known for its beautiful shorelines and watersports, attracting beach lovers and families during the summer season. | Matsubara Beach, Sunset Park, Karatsu Fudo Temple, Marine Park |
| Karatsu Waterfront | An emerging area for tourism with new developments and waterfront attractions, appealing to visitors wanting modern amenities and beautiful sea views. | Karatsu Marina, Seaside Park, Beachfront Markets, Sakata Beach |
Because Karatsu has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Karatsu?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Karatsu
- The Karatsu Airbnb market composition is heavily skewed towards Private Room listings, which make up 66.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Karatsu, House properties are the most common (53.3%), reflecting the local real estate landscape.
- Houses represent a significant 53.3% portion, catering likely to families or larger groups.
- The presence of 36.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.3%) offer potential for unique stay experiences.
Karatsu Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Karatsu
- The dominant room capacity in Karatsu is 1 bedroom listings, making up 43.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 63.3% of the active Airbnb listings in Karatsu, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Karatsu.
Karatsu Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Karatsu
- The most common guest capacity trend in Karatsu vacation rentals is listings accommodating 2 guests (20%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Karatsu STR market, accounting for 36.7% of listings.
- 23.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Karatsu.
- On average, properties in Karatsu are equipped to host 3.2 guests.
How Do Listings in Karatsu Compare on Quality?
Listing quality in Karatsu can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Karatsu
- At 28.1 photos per listing on average, Karatsu hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 23.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Karatsu averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Karatsu?
Amenity Prevalence
Amenity Insights for Karatsu
- Essential amenities in Karatsu that guests expect include: Air conditioning, Smoke alarm, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Shampoo, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Karatsu: Air conditioning, Smoke alarm, TV, Wifi.
- Prioritize adding missing essentials: TV, Wifi.
- Consider adding popular differentiators like Hair dryer or Shampoo to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Karatsu to stay competitive.
Which Airbnb Amenities Boost Revenue in Karatsu?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Karatsu, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 76.7% | $16,287 | $2,158 | 654.7% |
Private entrance | 16.7% | $37,480 | $8,092 | 363.2% |
Conditioner | 63.3% | $18,063 | $4,227 | 327.3% |
Dishes and silverware | 63.3% | $18,063 | $4,227 | 327.3% |
Body soap | 63.3% | $18,063 | $4,227 | 327.3% |
Hangers | 60.0% | $18,656 | $4,491 | 315.4% |
Bidet | 46.7% | $20,688 | $6,254 | 230.8% |
Bed linens | 56.7% | $18,575 | $5,687 | 226.6% |
Hot water | 60.0% | $17,954 | $5,545 | 223.8% |
Cleaning products | 40.0% | $21,991 | $6,990 | 214.6% |
Revenue Impact Insights for Karatsu
- Kitchen tops the revenue impact list with a 654.7% uplift — listings with this amenity earn $16,287 vs. $2,158 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Karatsu STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Karatsu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKaratsu Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Karatsu
- The typical guest profile for Airbnb in Karatsu consists of predominantly international visitors (78%), with top international origins including South Korea, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 22.2% of guests.
- Key international markets include Japan (22.2%) and South Korea (16.7%).
- Top languages spoken are English (36.4%) followed by Japanese (15.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from South Korea.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Karatsu?
Listings in Karatsu average 4.77 out of 5 overall, with about 38.5 reviews per active listing and 26.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Karatsu
- An average rating of 4.77 places Karatsu in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.82), while Value (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Karatsu Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Karatsu
- The most common availability pattern in Karatsu falls within the 271-366 days range, representing 56.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Karatsu (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Karatsu?
Average Booking Lead Time by Month
Booking Lead Time Insights for Karatsu
- The overall average booking lead time for vacation rentals in Karatsu is 43 days.
- Guests book furthest in advance for stays during April (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (56 days avg.) sees the longest lead times, while Summer (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Karatsu.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Karatsu averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Karatsu?
Guests in Karatsu stay about 2.5 nights on average, generating roughly 524 reservations and 17.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Karatsu
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Karatsu
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 17.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (3.9 nights) and shorten in May (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Karatsu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
86.7% of total
2 Nights
1 listings
3.3% of total
30+ Nights
3 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Karatsu is 1 Night, adopted by 86.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Karatsu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 86.7% of Karatsu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Karatsu.
Karatsu Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.3% of total
Flexible
7 listings
23.3% of total
Moderate
4 listings
13.3% of total
Firm
8 listings
26.7% of total
Strict
10 listings
33.3% of total
Cancellation Policy Insights for Karatsu
- The prevailing Airbnb cancellation policy trend in Karatsu is Strict, used by 33.3% of listings.
- A majority (60.0%) of hosts in Karatsu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Karatsu.
- With 33.3% using Strict terms, this is a viable option in Karatsu, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Karatsu.
How Much Are Airbnb Cleaning Fees in Karatsu?
Cleaning fees in Karatsu are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Karatsu
- Only 3.3% of listings charge a cleaning fee, suggesting that most hosts in Karatsu bundle cleaning costs into the nightly rate.
- The average cleaning fee of $19 is close to the median ($19), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Karatsu median of $19. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Karatsu Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Karatsubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sorazuki | Luxury Villa Limited to One Group per Day | Private | Sky Terrace | Sauna, Open-Air Jacuz
Entire Place • 3 bedrooms
1 group per day/Nijii-no-Matsubara/Sea/Shopping center/2-minute walk from the station/Onsen/Golf/Lon
Entire Place • 1 bedroom
Karatsu Beach House: A house with a view of the sea! Right next to the beach! Parking for 4-5 cars!
Entire Place • 3 bedrooms
STAY in KARATSU(for exclusive use by charter)
Private Room • 4 bedrooms
Opened in July 2021! A 100-year-old private house in the alley of Yobuko Port Town. Nearby is also D
Entire Place • 3 bedrooms
Limited to one group per day, elegant townhouse
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Karatsu?
Learn from the best! This table showcases top-performing Airbnb hosts in Karatsu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Airstar | 1 | $91,556 | 47 | 4.94/5.0 |
| Naoki | 4 | $49,081 | 631 | 4.88/5.0 |
| ﾌｪﾆｯｸｽ･ｱｰﾙ･ｲｰ株式会社 | 10 | $43,758 | 98 | 4.58/5.0 |
| 由美 Yumi | 3 | $39,909 | 117 | 4.96/5.0 |
| 尚子 | 1 | $37,232 | 37 | 5.00/5.0 |
| 神崎 | 1 | $36,401 | 18 | 4.72/5.0 |
| Shizuka | 5 | $30,454 | 21 | 4.79/5.0 |
| Tokunaga | 1 | $20,038 | 117 | 4.98/5.0 |
| 山口 | 1 | $12,203 | 45 | 4.80/5.0 |
| 古民家ダイニングバー夢邸 | 1 | $11,672 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Karatsu.
Who Are the Airbnb Hosts in Karatsu?
Karatsu has a relatively balanced host base.
Host Profile Insights for Karatsu
- A 43.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 6.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Karatsu averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Karatsu's Airbnb Market Compare to Nearby Cities?
How does the Karatsu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Chuo Ward, Karatsu has 27 percentage points lower occupancy and about $39 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Itoshima | 66 | $2,829 | $210.85 | 48% |
| Chuo Ward | 34 | $2,739 | $169.53 | 59% |
| Dazaifu | 39 | $2,403 | $171.89 | 45% |
| Fukuoka | 1,312 | $2,179 | $146.85 | 52% |
| Asakura | 12 | $2,101 | $173.45 | 43% |
| Kurume | 13 | $1,896 | $129.29 | 50% |
| Ukiha | 16 | $1,859 | $197.96 | 31% |
| Sasebo | 27 | $1,854 | $220.34 | 30% |
| Munakata | 11 | $1,685 | $193.81 | 36% |
| Tsushima | 29 | $1,674 | $125.37 | 50% |
Frequently Asked Questions About Airbnb in Karatsu
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Karatsu.
How much do Airbnb hosts make in Karatsu?
Karatsu hosts earn about $12,990 per year on average, with an average nightly rate of $130 and RevPAR of $42. Those figures describe the typical revenue environment for active listings in Karatsu, Saga Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Karatsu market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Karatsu?
The average Airbnb occupancy rate in Karatsu is 31.7%. November is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Karatsu?
Listings in Karatsu average $130 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Karatsu?
Karatsu currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Karatsu?
AirROI currently classifies the short-term rental regulation level in Karatsu as High. The dataset also shows about 96.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Karatsu?
RevPAR in Karatsu is about $42. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Karatsu?
Occupancy of 31.7% means Karatsu is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $12,990, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Karatsu?
The average booking lead time in Karatsu is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Karatsu?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Karatsu include Nijinomatsubara, Karatsu Castle, Hamatama Hot Springs. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Karatsu?
private_room listings make up 66.7% of the active supply in Karatsu. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Karatsu compare to nearby Airbnb markets?
Among neighboring markets, Itoshima posts $33,946 in average annual revenue with 47.8% occupancy, compared to Karatsu's $12,990 and 31.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Karatsu?
The average Airbnb stay length in Karatsu is about 2.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Karatsu?
Airbnb listings in Karatsu average 4.77 out of 5 overall. About 26.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Karatsu?
Kitchen and Private entrance are among the strongest revenue-linked amenities in Karatsu. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Karatsu?
Yes. About 3.3% of active Airbnb listings in Karatsu charge a cleaning fee, and the average fee is $19. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Karatsu?
A 43.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.