Sorazuki | Luxury Villa Limited to One Group per Day | Private | Sky Terrace | Sauna, Open-Air… Entire home · 3 bedrooms Rated 4.91 - Revenue
- ¥12.3M
- Occupancy
- 39.4%
- Daily rate
- ¥90,485
Airbnb market data · 202612 months to October 2026
The average Airbnb in Karatsu brought in ¥2,069,924 over the 12 months through October 2026, about 54% less than the national average of ¥4,522,153.
The short answer
Rates and bookings both trail the national average. Listings averaged ¥21,415 a night and were booked on 33% of available nights, against ¥30,600 and 49% for the national average.
August, usually the best month, brings in about 62% more per listing than June, usually the slowest. With only 46 active listings, a few bookings can reorder the months.
AirROI tracked 46 active listings in Karatsu. From a year earlier, the number of active listings grew 39%.
Browse the live Karatsu Airbnb market See Every Karatsu ListingRevenue
Gross bookings per Karatsu listing averaged ¥2,069,924 over the 12 months to October 2026 (Japan average: ¥4,522,153), before cleaning, platform and management costs and taxes.
In a typical year, the average Karatsu listing brings in ¥317,000 in August, its best month, and ¥196,000 in June, its slowest. October runs within 3% of June, so either can be the slowest in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 1.6 times what June does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥246,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and nightly rate; bookings peaked in November 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥214,720 | 36.1% | ¥20,436 | ¥6,926 | 51 days | 2 nights |
| Nov 2025 | ¥313,420 | 44.9% | ¥20,208 | ¥10,447 | 65 days | 2.9 nights |
| Dec 2025 | ¥232,264 | 32.7% | ¥19,848 | ¥7,492 | 37 days | 2.2 nights |
| Jan 2026 | ¥159,553 | 23.8% | ¥19,564 | ¥5,147 | 49 days | 2 nights |
| Feb 2026 | ¥205,693 | 34.0% | ¥19,630 | ¥7,346 | 27 days | 2.3 nights |
| Mar 2026 | ¥235,140 | 30.3% | ¥19,655 | ¥7,585 | 34 days | 2.1 nights |
| Apr 2026 | ¥187,181 | 33.9% | ¥20,386 | ¥6,239 | 37 days | 2.9 nights |
| May 2026 | ¥233,003 | 36.1% | ¥20,530 | ¥7,516 | 36 days | 2.3 nights |
| Jun 2026 | ¥218,146 | 33.0% | ¥20,910 | ¥7,272 | 37 days | 3 nights |
| Jul 2026 | ¥215,340 | 35.3% | ¥21,962 | ¥6,946 | 44 days | 3.3 nights |
| Aug 2026 | ¥318,904 | 43.2% | ¥22,818 | ¥10,287 | 36 days | 2.4 nights |
| Sep 2026 | ¥262,007 | 39.6% | ¥21,896 | ¥8,734 | 35 days | 1.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Karatsu home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Karatsu Airbnb took in ¥2,069,924 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥119,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥270,000 a month.
Cleaning it yourself keeps the ¥101,000 a year guests pay in cleaning fees, for about ¥127,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥103,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥1,968,924 | ¥4,415,000 |
| Cleaning fees guests pay5% of Karatsu bookings | ¥101,000 | ¥227,000 |
| Gross bookings | ¥2,069,924 | ¥4,642,000 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 93% of Karatsu listings on Simplified Pricing, 3% for the rest | −¥304,000 | −¥682,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥101,000 | −¥227,000 |
| Utilities and internetAbout 5% of bookings | −¥103,000 | −¥232,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥41,000 | −¥93,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥62,000 | −¥139,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥21,000 | −¥21,000 |
| Permit and registrationWhere one is required | −¥10,000 | −¥10,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥642,000 | −¥1,404,000 |
| Left for housing costs, then profit | ¥1,427,924about ¥119,000 a month | ¥3,238,000about ¥270,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Karatsu's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Karatsu home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥387,000 a month, against ¥172,000 for the average one.
Occupancy
Karatsu listings were booked on 33% of the nights they were open over the past year, 16 percentage points below the Japan average (49%). In a typical year, occupancy climbs to 42% in November and falls to 29% in January.
The busiest tenth of listings are booked about 4.8 times as often as the bottom quarter.
November is usually the busiest month in Karatsu, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Karatsu, known as ADR (average daily rate), was ¥21,415 over the past year, about 30% below the Japan average of ¥30,600. In a typical year, rates peak in August at about ¥22,000 and bottom out in October and December at about ¥18,200.
Prices span a wide range: the top 10% charge about 5.2 times the rate of the bottom quarter.
August rates run 21% above October's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥20,000. The 12-month ADR of ¥21,415 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Karatsu it averaged ¥6,930 over the past year, from about ¥6,490 in a typical October to about ¥10,200 in a typical August.
A small group of listings earns several times more per open night than the rest.
August RevPAR is about 1.6 times October's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥8,100. The 12-month RevPAR of ¥6,930 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 46 active listings, the monthly pattern in Karatsu is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in June.
Average revenue by month in Karatsu
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥246,000.
| Month | Revenue per listing |
|---|---|
| January | ¥223,000 |
| February | ¥282,000 |
| March | ¥285,000 |
| April | ¥238,000 |
| May | ¥231,000 |
| June | ¥196,000 |
| July | ¥225,000 |
| August | ¥317,000 |
| September | ¥246,000 |
| October | ¥201,000 |
| November | ¥259,000 |
| December | ¥247,000 |
Guests book Karatsu stays 39 days ahead on average (about six weeks). November stays are booked furthest out, about 57 days ahead, and February stays closest to arrival, about 30 days. A typical November booking is made in mid-September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
98% of the 46 active listings in Karatsu display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Karatsu.
Neighborhoods
AirROI's area guide picks eight Karatsu neighborhoods that draw short-term rental guests, led by Nijinomatsubara, Karatsu Castle and Hamatama Hot Springs. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Nijinomatsubara | Famous for its picturesque pine tree forests along the coastline, Nijinomatsubara offers beautiful views and a tranquil environment. It's popular among tourists for nature walks and photography. | Nijinomatsubara Pine Grove, Saga Prefectural Nagoya Castle, Kijima Kogen Park, Kashima Shrine, Karatsu Bay |
| Karatsu Castle | An iconic symbol of Karatsu with stunning views of the city and bay. The castle attracts visitors interested in Japanese history and culture, making it a great location for Airbnb. | Karatsu Castle, Nijinomatsubara, Karatsu Art Museum, Kashima Shrine, Kankakei Gorge |
| Hamatama Hot Springs | A popular hot spring area, perfect for visitors looking to relax and experience traditional Japanese onsen culture. Attracts guests seeking wellness and leisure. | Hamatama Onsen, Shimabara Hot Springs, Katsuura Beach, Sakitsu Beach, Gunkanjima (Battleship Island) |
| Higashi-Karatsu Station Area | Conveniently located near the train station, this area is ideal for travelers looking for accessibility to transportation and nearby attractions. | Higashi-Karatsu Station, Karatsu City Museum, Yobuko Tsukiyomi Shrine, Yobuko Morning Market |
| Yobuko | A quaint fishing village famous for its fresh seafood and the Yobuko squid. Ideal for food enthusiasts and those looking for a local experience. | Yobuko Morning Market, Yobuko Tower, Kagami River, Sakura no Sato Park |
| Jonan | A residential area with local charm and proximity to scenic views of the ocean and mountains. Great for guests looking for a quieter stay with a local feel. | Jonan Beach, Shiranui Shrine, Karatsu Bay, Sago Valley |
| Matsubara Beach | A scenic beach area known for its beautiful shorelines and watersports, attracting beach lovers and families during the summer season. | Matsubara Beach, Sunset Park, Karatsu Fudo Temple, Marine Park |
| Karatsu Waterfront | An emerging area for tourism with new developments and waterfront attractions, appealing to visitors wanting modern amenities and beautiful sea views. | Karatsu Marina, Seaside Park, Beachfront Markets, Sakata Beach |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Karatsu is a room-rental market as much as a whole-home one: private rooms account for 63% of listings, against 37% for entire homes. Houses are the most common property type at 57%, about 1.7 times the share of hotels, guesthouses and B&Bs (33%).
Private rooms are a large share of supply
Karatsu Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 63.0% | 29 |
| Entire home | 37.0% | 17 |
Listings by property type
Karatsu Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 56.5% | 26 |
| Hotel/Boutique | 32.6% | 15 |
| Cabin/Outdoor | 6.5% | 3 |
| Unique stay | 2.2% | 1 |
| Apartment/Condo | 2.2% | 1 |
The most common size among Karatsu's 17 entire homes with a bedroom count is three bedrooms (7 homes).
Karatsu entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 23.5% | 4 |
| 2 bedrooms | 29.4% | 5 |
| 3 bedrooms | 41.2% | 7 |
| 4 bedrooms | 5.9% | 1 |
Karatsu is a group-trip market: 33% of listings sleep eight or more guests, about 1.6 times the share of the next most common size, two guests (21%). Shares are of the 24 listings with a guest capacity on file (52% of the market).
Karatsu listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 20.8% | 5 |
| 3 guests | 4.2% | 1 |
| 4 guests | 12.5% | 3 |
| 5 guests | 12.5% | 3 |
| 6 guests | 16.7% | 4 |
| 8+ guests | 33.3% | 8 |
Karatsu hosts set up an average of 3.6 beds per listing, roughly two for every bedroom. About a third of listings (33%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Karatsu: 80% of listings offer it.
Share of Karatsu listings with each common amenity
Guests
Karatsu runs on foreign visitors: three-quarters of guests who left reviews live outside Japan. South Korea sends the most guests from abroad, with 14% of reviewers, ahead of the United States at 9%. Guests speak a mix of languages: English leads at 40%, followed by Japanese and Chinese.
74% of Karatsu guests come from abroad
Where guests who left reviews live
Where Karatsu guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Paris | 5.8% |
| Seoul | 5.1% |
| Fukuoka | 3.6% |
| London | 2.9% |
| Taipei | 2.9% |
Where Karatsu guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Japan | 25.6% |
| South Korea | 13.6% |
| United States | 9.1% |
| Taiwan | 8.5% |
| France | 7.4% |
Languages spoken by Karatsu guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.8% |
| Japanese | 15.2% |
| Chinese | 9.5% |
| French | 9.5% |
| Korean | 6.6% |
Karatsu Airbnbs average 4.82 stars, and 39% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.73.
Communication scores highest in Karatsu; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.76 |
| Communication | 4.84 |
| Location | 4.77 |
| Check-in | 4.79 |
| Value | 4.73 |
Booking patterns
About nine in ten Karatsu listings are open to guests more than 180 days a year, but only 11% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Karatsu listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 54.3% | 25 |
| 181-270 days | 34.8% | 16 |
| 91-180 days | 8.7% | 4 |
| 31-90 days | 2.2% | 1 |
Days a year Karatsu listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.2% | 1 |
| 181-270 days | 8.7% | 4 |
| 91-180 days | 34.8% | 16 |
| 31-90 days | 39.1% | 18 |
| 1-30 days | 15.2% | 7 |
The average Karatsu booking lasts 2.5 nights, longest in April and shortest in October. Listings took about 19 bookings each over the year. Nearly half of listings that give a check-in time set it at 4 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Karatsu
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Karatsu accept stays of one or two nights.
Minimum stay set by Karatsu listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Karatsu, used by 28% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 54% of listings use Firm or stricter terms, against 43% on Flexible or Moderate.
Cancellation policies of Karatsu listings, from most to least flexible
Share of listings by the policy they use
More than a third of Karatsu listings charge a cleaning fee. The typical fee is about ¥2,831. Spread over the average stay of 2.5 nights, that adds roughly ¥1,140 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Karatsu, a three-bedroom home, took in ¥12,300,000 over the past year, about 5.9 times the city's average of ¥2,070,000.
Sorazuki | Luxury Villa Limited to One Group per Day | Private | Sky Terrace | Sauna, Open-Air… Entire home · 3 bedrooms Rated 4.91
1 group per day/Nijii-no-Matsubara/Sea/Shopping center/2-minute walk from the… Entire home · 1 bedroom Rated 5.00
STAY in KARATSU(for exclusive use by charter) Private room · 4 bedrooms Rated 4.86
Experience a soothing sauna and a semi-open-air bath at the "SORA Sea Terrace" overlooking the sea. Entire home · 3 bedrooms Rated 5.00
Opened in July 2021! A 100-year-old private house in the alley of Yobuko Port Town. Nearby is also… Entire home · 3 bedrooms Rated 4.89
Karatsu Beach House: A house with a view of the sea! Right next to the beach! Parking for 4-5 cars! Entire home · 3 bedrooms Rated 4.79 Fewer than 1% of Karatsu listings are classed as professionally managed. Superhosts run 48% of listings. Six in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 93% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 50 km, Chuo Ward (40 km away, 83 listings) earned the most per listing, about three times as much as Karatsu.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Itoshima 18 km | 109 | ¥5,070,655 | ¥37,788 | 45% |
| Saga 34 km | 33 | ¥2,211,778 | ¥24,403 | 34% |
| Chuo Ward 40 km | 83 | ¥6,322,397 | ¥30,098 | 65% |
| Sasebo 40 km | 48 | ¥2,787,013 | ¥28,211 | 35% |
| Fukuoka 41 km | 1,823 | ¥4,195,694 | ¥24,348 | 52% |
| Hakata Ward 42 km | 128 | ¥3,979,155 | ¥24,069 | 52% |
| Kasuga 44 km | 36 | ¥3,746,105 | ¥17,259 | 62% |
| Dazaifu 50 km | 62 | ¥4,477,493 | ¥25,417 | 48% |
Markets elsewhere in Japan with a similar nightly rate and occupancy to Karatsu:
FAQ
An active Karatsu Airbnb grossed ¥2,069,924 on average in the 12 months to October 2026, according to AirROI's tracking of 46 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥287,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Karatsu listings earn between ¥69,200 and ¥287,000 in a typical month, and the top tenth ¥586,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Karatsu were booked on 33% of available nights over the past year. That compares with 49% for the national average. November is usually the busiest month.
The average booked night in Karatsu cost ¥21,415 before fees. Half of listings charge between ¥7,865 and ¥28,800, so bedroom count and location move the price more than the average suggests.
In Karatsu, 98% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Karatsu Airbnb grossed ¥2,069,924 in the 12 months to October 2026, 54% below the national average of ¥4,522,153. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,427,924 a year (about ¥119,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥270,000 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging ¥317,000 per active listing over the past two years, and June usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Karatsu listing was open to book earned ¥6,930 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥17,200 or more.
Karatsu stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Karatsu Airbnb stay lasted 2.5 nights over the past year. A listing took 19 reservations over the year on average.
Guests rate Karatsu Airbnbs 4.82 out of 5 on average. Guests score communication highest and value lowest.
Nijinomatsubara, Karatsu Castle and Hamatama Hot Springs draw the most short-term rental interest in Karatsu. The neighborhood guide explains what brings guests to each.
AirROI counted 46 active Airbnb listings in Karatsu as of October 2026. The closest tracked market is Itoshima, 18 km away.
In Karatsu, more than a third of listings add a cleaning fee, and the typical fee is about ¥2,831.
Method
Figures on this page cover 46 active Airbnb listings in Karatsu from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.