- Premium Shirayama -12ppl/ free parking Entire home · 5 bedrooms Rated 4.88 - Revenue
- ¥10.2M
- Occupancy
- 42.8%
- Daily rate
- ¥65,212
Airbnb market data · 202612 months to October 2026
The average Airbnb in Saga brought in ¥2,211,782 over the 12 months through October 2026, about 51% less than the national average of ¥4,522,153.
The short answer
Rates and bookings both trail the national average. Listings averaged ¥24,402 a night and were booked on 34% of available nights, against ¥30,600 and 49% for the national average.
March, usually the best month, brings in about 66% more per listing than April, usually the slowest. With only 33 active listings, a few bookings can reorder the months.
AirROI tracked 33 active listings in Saga.
Browse the live Saga Airbnb market See Every Saga ListingRevenue
Gross bookings per Saga listing averaged ¥2,211,782 over the 12 months to October 2026 (Japan average: ¥4,522,153), before cleaning, platform and management costs and taxes.
In a typical year, the average Saga listing brings in ¥277,000 in March, its best month, and ¥167,000 in April, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.5 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earns about 1.7 times what April does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥227,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
November 2025 led on revenue. Nightly rates peaked in June 2026 and bookings in February 2026, so the best-paying month is not always the busiest or the priciest. Across the past two years, March is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | ¥259,262 | 35.5% | ¥22,273 | ¥8,363 | 75 days | 1.5 nights |
| Nov 2025 | ¥317,710 | 40.6% | ¥22,532 | ¥10,590 | 87 days | 1.7 nights |
| Dec 2025 | ¥257,232 | 24.0% | ¥22,060 | ¥8,298 | 40 days | 1.7 nights |
| Jan 2026 | ¥282,182 | 38.2% | ¥21,332 | ¥9,103 | 22 days | 2.4 nights |
| Feb 2026 | ¥308,012 | 49.0% | ¥21,419 | ¥11,000 | 43 days | 8.3 nights |
| Mar 2026 | ¥290,773 | 36.4% | ¥21,090 | ¥9,380 | 56 days | 1.8 nights |
| Apr 2026 | ¥167,155 | 24.3% | ¥21,225 | ¥5,572 | 31 days | 1.8 nights |
| May 2026 | ¥223,615 | 34.6% | ¥21,764 | ¥7,213 | 42 days | 1.9 nights |
| Jun 2026 | ¥203,256 | 32.4% | ¥23,410 | ¥6,775 | 33 days | 2.2 nights |
| Jul 2026 | ¥223,357 | 35.5% | ¥22,698 | ¥7,205 | 43 days | 2.2 nights |
| Aug 2026 | ¥264,658 | 34.2% | ¥23,167 | ¥8,537 | 57 days | 1.7 nights |
| Sep 2026 | ¥202,899 | 31.6% | ¥22,981 | ¥6,763 | 41 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Saga market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Saga Airbnb took in ¥2,211,782 in the 12 months to October 2026, and run by its owner at everyday costs, about ¥124,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥265,000 a month.
Cleaning it yourself keeps the ¥181,000 a year guests pay in cleaning fees, for about ¥139,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥107,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,030,782 | ¥4,301,000 |
| Cleaning fees guests pay8% of Saga bookings | ¥181,000 | ¥384,000 |
| Gross bookings | ¥2,211,782 | ¥4,685,000 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Saga listings on Simplified Pricing, 3% for the rest | −¥293,000 | −¥620,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥181,000 | −¥384,000 |
| Utilities and internetAbout 5% of bookings | −¥111,000 | −¥234,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥44,000 | −¥94,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥66,000 | −¥141,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥22,000 | −¥22,000 |
| Permit and registrationWhere one is required | −¥11,000 | −¥11,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −¥728,000 | −¥1,506,000 |
| Left for housing costs, then profit | ¥1,483,782about ¥124,000 a month | ¥3,179,000about ¥265,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Saga's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Saga home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥390,000 a month, against ¥184,000 for the average one.
Occupancy
Saga listings were booked on 34% of the nights they were open over the past year, 15 percentage points below the Japan average (49%). In a typical year, occupancy climbs to 45% in February and falls to 29% in September.
The busiest tenth of listings are booked about 3.6 times as often as the bottom quarter.
February is usually the busiest month in Saga, September the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Saga, known as ADR (average daily rate), was ¥24,402 over the past year, about 20% below the Japan average of ¥30,600. Averaged month by month over the past two years, rates barely change through the year, staying between about ¥20,900 and ¥22,800.
Prices span a wide range: the top 10% charge about 6.7 times the rate of the bottom quarter.
Average nightly rate by month in Saga
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥21,700. The 12-month ADR of ¥24,402 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Saga it averaged ¥7,690 over the past year, from about ¥5,550 in a typical April to about ¥9,180 in a typical February.
Per open night, by tier:
February RevPAR is about 1.7 times April's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, ¥7,470.
Seasonality
With only 33 active listings, the monthly pattern in Saga is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in March and bottom out in April.
Average revenue by month in Saga
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥227,000.
| Month | Revenue per listing |
|---|---|
| January | ¥247,000 |
| February | ¥257,000 |
| March | ¥277,000 |
| April | ¥167,000 |
| May | ¥195,000 |
| June | ¥188,000 |
| July | ¥201,000 |
| August | ¥247,000 |
| September | ¥186,000 |
| October | ¥240,000 |
| November | ¥263,000 |
| December | ¥256,000 |
Guests book Saga stays 46 days ahead on average (about seven weeks). November stays are booked furthest out, about 79 days ahead, and June stays closest to arrival, about 28 days. A typical November booking is made in late August.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
76% of the 33 active listings in Saga display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Saga.
Neighborhoods
AirROI's area guide picks seven Saga neighborhoods that draw short-term rental guests, led by Saga City, Tosu and Arita. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Saga City | The capital city of Saga Prefecture and a hub of cultural attractions. Ideal for travelers looking to explore local history and cuisine, with convenient access to transport links. | Saga Castle, Yoshinogari Historical Park, Saga Prefectural Museum, Konoike Park, Yanagawa River, Kawaguchi Park |
| Tosu | Famous for shopping and entertainment, Tosu is a strategic location with good transport links. Ideal for families and travelers looking for convenience and local experiences. | Tosu Premium Outlet, Suntec Tosu Shopping Center, Tosu Park, Kurume Hanamizuki Park, Tosu City Museum, Tosu Station |
| Arita | Renowned for its traditional porcelain, Arita attracts visitors interested in ceramics and local artisan crafts. Perfect for art enthusiasts and those seeking authenticity. | Arita Porcelain Park, Kyushu Ceramic Museum, Arita Town Historical Museum, Mizuno Art Museum, Myozenji Temple, Kamo River |
| Yoshinogari | This area features an important archaeological site showcasing the Jomon and Yayoi periods. Great for history buffs and families interested in educational outings. | Yoshinogari Historical Park, Historical Culture Museum, Kumasaki Shrine, Saga Prefectural Yoshinogari Historical Park, Ancient remains, Interpretative center |
| Shiroishi | Known for its rich historical background and proximity to nature, ideal for outdoor enthusiasts and travelers seeking tranquility away from the city. | Shiroishi Castle, Mikasa Park, Shiroishi River, Shiroishi Skyline, Reihoku Shrine, Tanigawa Park |
| Taku | Famous for its traditional tea and beautiful landscapes, attracting visitors looking for relaxation and cultural immersion in a rural setting. | Taku City Historical Museum, Daizenji Temple, Taku Jinja Shrine, Matsubara Park, Taku Tea Fields, Mizukami Shrine |
| Kawasaki | A peaceful town with stunning nature and historical elements, providing a serene escape for travelers and ideal for nature lovers. | Kawasaki's Historical Museum, Dainichiji Temple, Nijinomatsubara, Daisekirinzan, Kawasaki Nature Park, Kawasaki Onsen |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Saga is a room-rental market as much as a whole-home one: private rooms account for 42% of listings, against 58% for entire homes. Houses are the most common property type at 48%, about 1.6 times the share of apartments and condos (30%).
Private rooms are a large share of supply
Saga Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 57.6% | 19 |
| Private room | 42.4% | 14 |
Listings by property type
Saga Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 48.5% | 16 |
| Apartment/Condo | 30.3% | 10 |
| Hotel/Boutique | 18.2% | 6 |
| Cabin/Outdoor | 3.0% | 1 |
The most common size among Saga's 13 entire homes with a bedroom count is one bedroom (5 homes).
Saga entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 38.5% | 5 |
| 2 bedrooms | 23.1% | 3 |
| 3 bedrooms | 7.7% | 1 |
| 4 bedrooms | 23.1% | 3 |
| 5+ bedrooms | 7.7% | 1 |
Saga is a group-trip market: 50% of listings sleep eight or more guests, about twice the share of the next most common size, six guests (25%). Shares are of the 16 listings with a guest capacity on file (48% of the market).
Saga listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 6.3% | 1 |
| 3 guests | 12.5% | 2 |
| 4 guests | 6.3% | 1 |
| 6 guests | 25.0% | 4 |
| 8+ guests | 50.0% | 8 |
Saga hosts set up an average of 5.2 beds per listing, roughly two for every bedroom. Only 48% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is common in Saga: 42% of listings offer it.
Share of Saga listings with each common amenity
Guests
Saga runs on foreign visitors: 85% of guests who left reviews live outside Japan. South Korea leads with 33% of reviewers, ahead of Hong Kong at 13%. Guests speak a mix of languages: English leads at 33%, followed by Korean and Chinese.
85% of Saga guests come from abroad
Where guests who left reviews live
Where Saga guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Seoul | 20.1% |
| Nagoya | 4.3% |
| Taipei | 4.3% |
| New Taipei City | 3.6% |
| Düsseldorf | 2.9% |
Where Saga guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| South Korea | 33.3% |
| Japan | 14.9% |
| Hong Kong | 13.1% |
| Taiwan | 12.6% |
| China | 6.3% |
Languages spoken by Saga guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 33.2% |
| Korean | 20.6% |
| Chinese | 20.6% |
| Japanese | 14.5% |
| French | 2.8% |
Saga Airbnbs average 4.76 stars, and 33% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.68. Listings here carry long review histories, about 188 reviews each on average.
Accuracy scores highest in Saga; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.80 |
| Cleanliness | 4.79 |
| Communication | 4.77 |
| Location | 4.69 |
| Check-in | 4.78 |
| Value | 4.68 |
Booking patterns
About nine in ten Saga listings are open to guests more than 180 days a year, but only 12% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Saga listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 48.5% | 16 |
| 181-270 days | 42.4% | 14 |
| 91-180 days | 9.1% | 3 |
Days a year Saga listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 12.1% | 4 |
| 91-180 days | 39.4% | 13 |
| 31-90 days | 39.4% | 13 |
| 1-30 days | 9.1% | 3 |
The average Saga booking lasts 2.9 nights, longest in February and shortest in November. Listings took about 20 bookings each over the year. About half of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Saga
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Saga accept stays of one or two nights.
Minimum stay set by Saga listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Saga, used by 61% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about two-thirds of listings offer Flexible or Moderate terms, against 33% on Firm or stricter ones.
Cancellation policies of Saga listings, from most to least flexible
Share of listings by the policy they use
55% of Saga listings charge a cleaning fee. The typical fee is ¥4,089, and some higher fees lift the average to ¥6,535. Spread over the average stay of 2.9 nights, that adds roughly ¥1,425 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Saga, a five-bedroom home, took in ¥10,200,000 over the past year, about 4.6 times the city's average of ¥2,210,000. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
- Premium Shirayama -12ppl/ free parking Entire home · 5 bedrooms Rated 4.88
120m2/7min to Saga station/14 person /Luxury house Entire home · 3 bedrooms Rated 4.95
[Wakamiya · Kafu] 12-minute walk to SAGA Arena, a comfortable private house Entire home · 2 bedrooms Rated 4.99
Luxurious villa of Saga/Building B /Up to 6 people Entire home · 1 bedroom Rated 5.00
Luxurious villa of Saga/Building A/Up to 4 ppl Entire home · 1 bedroom Rated 5.00
We will hand you the keys at the front of Villa Ishinokura, 5-6-4 Daisai, Saga City Entire home · 2 bedrooms Fewer than 1% of Saga listings are classed as professionally managed. Superhosts run a third of listings. 64% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 53 km, Chuo Ward (36 km away, 83 listings) earned the most per listing, about 2.9 times as much as Saga.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kasuga 33 km | 36 | ¥3,746,105 | ¥17,259 | 62% |
| Itoshima 33 km | 109 | ¥5,070,655 | ¥37,788 | 45% |
| Karatsu 34 km | 46 | ¥2,069,934 | ¥21,415 | 33% |
| Dazaifu 35 km | 62 | ¥4,477,493 | ¥25,417 | 48% |
| Chuo Ward 36 km | 83 | ¥6,322,397 | ¥30,098 | 65% |
| Fukuoka 36 km | 1,823 | ¥4,195,694 | ¥24,348 | 52% |
| Hakata Ward 37 km | 128 | ¥3,979,155 | ¥24,069 | 52% |
| Sasebo 53 km | 48 | ¥2,787,013 | ¥28,211 | 35% |
Markets elsewhere in Japan with a similar nightly rate and occupancy to Saga:
FAQ
An active Saga Airbnb grossed ¥2,211,782 on average in the 12 months to October 2026, according to AirROI's tracking of 33 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥356,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Saga listings earn between ¥79,000 and ¥356,000 in a typical month, and the top tenth ¥566,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Saga were booked on 34% of available nights over the past year. That compares with 49% for the national average. February is usually the busiest month.
The average booked night in Saga cost ¥24,402 before fees. Half of listings charge between ¥8,560 and ¥22,700; a few high-priced homes pull the average above that range.
In Saga, 76% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Saga Airbnb grossed ¥2,211,782 in the 12 months to October 2026, 51% below the national average of ¥4,522,153. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,483,782 a year (about ¥124,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥265,000 a month. Check a specific home in the Airbnb estimator.
March usually pays best, averaging ¥277,000 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Saga listing was open to book earned ¥7,690 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥16,200 or more.
Saga stays were booked 46 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Saga Airbnb stay lasted 2.9 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate Saga Airbnbs 4.76 out of 5 on average. Guests score accuracy highest and value lowest.
Saga City, Tosu and Arita draw the most short-term rental interest in Saga. The neighborhood guide explains what brings guests to each.
AirROI counted 33 active Airbnb listings in Saga as of October 2026. The closest tracked market is Kasuga, 33 km away.
In Saga, 55% of listings add a cleaning fee. The median fee is ¥4,089, and some higher fees lift the average to ¥6,535.
Method
Figures on this page cover 33 active Airbnb listings in Saga from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.