Entire Home by the Beach｜Fishing Village (11p) Entire home · 5 bedrooms Rated 4.92 - Revenue
- ¥11.4M
- Occupancy
- 54.9%
- Daily rate
- ¥53,224
Prices in
Airbnb market data · 202612 months to September 2026
Matsue, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Matsue brought in ¥2,652,379 over the 12 months through September 2026, about 12% less than the Shimane Prefecture average of ¥3,024,226.
The short answer
Matsue Airbnb Market at a Glance
Matsue is priced below the Shimane Prefecture average. Listings averaged ¥22,786 a night, about 14% less than that average of ¥26,400, and were booked on 36% of available nights, close to its 37% occupancy.
Timing matters: in August, usually the best month, the average listing earns about 2.2 times as much as in January, usually the slowest. With only 47 active listings, a few bookings can reorder the months.
With 47 active listings, Matsue is the largest of 3 Shimane Prefecture markets AirROI tracks.
Browse the live Matsue Airbnb market See Every Matsue ListingRevenue
How Much Do Airbnb Hosts Make in Matsue?
Gross bookings per Matsue listing averaged ¥2,652,379 over the 12 months to September 2026 (Shimane Prefecture average: ¥3,024,226), before cleaning, platform and management costs and taxes.
In a typical year, the average Matsue listing brings in ¥476,000 in August, its best month, and ¥214,000 in January, its slowest. February runs within 5% of January, so either can be the slowest in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.4 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥635,000+ a month, about 2.8 times the typical property.
- Strong performers (top 25%) earn ¥441,000 or more, roughly ¥210,000 a month above the median.
- Typical properties (median) earn about ¥228,000 a month.
- Entry-level properties (bottom 25%) earn ¥98,600 or less, about 43% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.2 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average ¥505,000 ¥161,000
The dashed line is the average of the months shown, ¥316,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Matsue Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥310,269 | 35.8% | ¥22,501 | ¥10,342 | 63 days | 1.5 nights |
| Oct 2025 | ¥403,445 | 41.0% | ¥23,132 | ¥13,014 | 71 days | 1.5 nights |
| Nov 2025 | ¥417,277 | 44.1% | ¥23,082 | ¥13,909 | 79 days | 1.5 nights |
| Dec 2025 | ¥259,638 | 34.0% | ¥22,349 | ¥8,375 | 44 days | 2 nights |
| Jan 2026 | ¥160,538 | 24.0% | ¥21,219 | ¥5,179 | 34 days | 2 nights |
| Feb 2026 | ¥193,417 | 32.4% | ¥20,387 | ¥6,908 | 29 days | 1.4 nights |
| Mar 2026 | ¥287,802 | 39.8% | ¥21,373 | ¥9,284 | 42 days | 2.2 nights |
| Apr 2026 | ¥205,858 | 31.7% | ¥22,594 | ¥6,862 | 39 days | 2.4 nights |
| May 2026 | ¥320,031 | 39.7% | ¥24,252 | ¥10,324 | 45 days | 1.9 nights |
| Jun 2026 | ¥245,343 | 35.9% | ¥22,292 | ¥8,178 | 28 days | 2.2 nights |
| Jul 2026 | ¥347,092 | 39.2% | ¥24,006 | ¥11,197 | 46 days | 2.7 nights |
| Aug 2026 | ¥446,010 | 46.3% | ¥25,649 | ¥14,387 | 70 days | 1.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Matsue address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Matsue Profitable?
Yes, when it's run well. The average Matsue Airbnb took in ¥2,652,379 in the 12 months to September 2026, and run by its owner at everyday costs, about ¥156,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥306,000 a month.
Cleaning it yourself keeps the ¥93,000 a year guests pay in cleaning fees, for about ¥164,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ¥135,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Matsue Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥2,559,379 | ¥4,957,000 |
| Cleaning fees guests pay4% of Matsue bookings | ¥93,000 | ¥180,000 |
| Gross bookings | ¥2,652,379 | ¥5,137,000 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 89% of Matsue listings on Simplified Pricing, 3% for the rest | −¥376,000 | −¥728,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥93,000 | −¥180,000 |
| Utilities and internetAbout 5% of bookings | −¥133,000 | −¥257,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥53,000 | −¥103,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥80,000 | −¥154,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥27,000 | −¥27,000 |
| Permit and registrationWhere one is required | −¥13,000 | −¥13,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −¥775,000 | −¥1,462,000 |
| Left for housing costs, then profit | ¥1,877,379about ¥156,000 a month | ¥3,675,000about ¥306,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Matsue Airbnb Profit
The estimate starts from Matsue's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Matsue home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Matsue's Top Earners Get There
- More nights booked. The busiest quarter of Matsue listings are booked on 53% or more of their nights, against 34% for the median listing. Ten more booked nights a year at the median rate of ¥22,900 adds about ¥229,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥31,000 a night or more, against a median of ¥22,900. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥256,000 a year.
- Open for the busy months. In a typical year, August brings the average listing about ¥476,000, against ¥214,000 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Matsue listings average 4.77 stars, and 26% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥428,000 a month, against ¥221,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Matsue?
Matsue listings were booked on 36% of the nights they were open over the past year, in line with the Shimane Prefecture average and 13 percentage points below the Japan average (49%). In a typical year, occupancy climbs to 49% in November and falls to 27% in January.
The busiest tenth of listings are booked about 3.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 69%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 53% or more, roughly four nights a week.
- Typical properties (median) fill about 34% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
November is usually the busiest month in Matsue, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 39% 53% 24%
The 12-month rate of 36% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Matsue?
The average nightly rate in Matsue, known as ADR (average daily rate), was ¥22,786 over the past year, about 14% below the Shimane Prefecture average of ¥26,400 and about 21% below the Japan average of ¥28,800. In a typical year, rates peak in August at about ¥24,800 and bottom out in February at about ¥20,600.
Prices span a wide range: the top 10% charge about 3.2 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥39,800+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge ¥31,000 or more, about ¥8,100 above the median.
- Typical properties (median) charge about ¥22,900 a night.
- Entry-level properties (bottom 25%) charge ¥12,400 or less, about 54% of the median.
August rates run 20% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average ¥25,600 ¥20,400
The dashed line is the average of the months shown, ¥22,700.
What Is the RevPAR for Airbnb in Matsue?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Matsue it averaged ¥9,120 over the past year, from about ¥6,900 in a typical January to about ¥15,300 in a typical August.
Per open night, by tier:
- Best-in-class properties (top 10%) earn ¥18,900+ per open night, about 2.8 times the median.
- Strong performers (top 25%) earn ¥14,300 or more, about ¥7,600 a night above the median.
- Typical properties (median) earn about ¥6,670 per open night.
- Entry-level properties (bottom 25%) earn ¥3,520 or less, about half of the median.
August RevPAR is about 2.2 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average ¥16,300 ¥5,180
The dashed line is the average of the months shown, ¥10,400. The 12-month RevPAR of ¥9,120 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Matsue
With only 47 active listings, the monthly pattern in Matsue is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in January.
Average revenue by month in Matsue
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ¥476,000 ¥214,000
The dashed line is the average of the 12 calendar months, ¥316,000.
Revenue by month in Matsue in numbers
| Month | Revenue per listing |
|---|---|
| January | ¥214,000 |
| February | ¥224,000 |
| March | ¥307,000 |
| April | ¥249,000 |
| May | ¥319,000 |
| June | ¥250,000 |
| July | ¥343,000 |
| August | ¥476,000 |
| September | ¥309,000 |
| October | ¥381,000 |
| November | ¥412,000 |
| December | ¥311,000 |
How Far in Advance Do Guests Book Airbnb in Matsue?
Guests book Matsue stays 47 days ahead on average (about seven weeks). November stays are booked furthest out, about 76 days ahead, and February stays closest to arrival, about 32 days. A typical November booking is made in late August.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 51 days 79 days 28 days
The 12-month figure of 47 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Matsue
All 47 active listings in Matsue display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Matsue.
Neighborhoods
Best Neighborhoods for Airbnb in Matsue
AirROI's area guide picks eight Matsue neighborhoods that draw short-term rental guests, led by Shimane Art Museum, Matsue Castle and Lake Shinji. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Shimane Art Museum | The Shimane Art Museum is located on Lake Shinji and houses a collection of artworks, making it an attractive destination for art enthusiasts and tourists who appreciate cultural experiences. | Shimane Art Museum, Lake Shinji, Shimane Prefectural Museum of History, Izumo Taisha, Shimane Sand Dunes |
| Matsue Castle | Matsue Castle is a famous historical site and a national treasure of Japan. Visitors are drawn to its unique architecture and the stunning views from the castle grounds. | Matsue Castle, Ninomaru Historical Garden, Shinjiko Lake, Matsue History Museum, Shimane Prefectural Art Museum |
| Lake Shinji | Lake Shinji is a scenic spot known for its beautiful sunsets and hot springs. It's a popular destination for relaxation and outdoor activities, appealing to couples and tourists. | Lake Shinji, Sunset view, Yasugi City Kitaro Road, Onsen (Hot Springs), Cycling trails |
| Gakuen-ji Temple | This temple is known for its beautiful gardens and peaceful environment, making it a serene getaway for visitors looking for tranquility and cultural insight. | Gakuen-ji Temple, Beautiful Japanese gardens, Historic architecture, Cultural experiences |
| Shimane Museum of Ancient Izumo | This museum showcases the ancient culture of the Izumo region along with artifacts from the Izumo Taisha Shrine, attracting history buffs and cultural tourists. | Shimane Museum of Ancient Izumo, Ancient artifacts, Cultural exhibitions, Izumo culture |
| Daisen-Oki National Park | This national park offers magnificent natural landscapes, hiking opportunities, and outdoor adventures, appealing to nature lovers and adventure tourists. | Daisen Mountain, Nature trails, Scenic parks, Flora and fauna |
| Shrines in Izumo | The area is home to many historic shrines, including the famous Izumo Taisha, attracting spiritual travelers and those interested in Japanese culture. | Izumo Taisha, Kizuki Shrine, Kumano Taisha, Historic shrine architecture |
| Samurai District | The historical district of samurai residences offers a glimpse into Japan's past, attracting tourists interested in history and traditional architecture. | Samurai residences, Traditional streets, Cultural experiences, Historic tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Matsue Airbnb Listings by Type and Size
Entire homes make up 60% of listings in Matsue, ahead of private rooms at 28%. Houses are the most common property type at 57%, about 3.4 times the share of apartments and condos (17%).
Listings by room type
Matsue Airbnb listings by room type
- Entire home 60%
- Private room 28%
- Shared room 6%
- Hotel room 6%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 59.6% | 28 |
| Private room | 27.7% | 13 |
| Shared room | 6.4% | 3 |
| Hotel room | 6.4% | 3 |
Listings by property type
Matsue Airbnb listings by property type
- House 57%
- Apartment/Condo 17%
- Hotel/Boutique 13%
- Cabin/Outdoor 13%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 57.4% | 27 |
| Apartment/Condo | 17.0% | 8 |
| Hotel/Boutique | 12.8% | 6 |
| Cabin/Outdoor | 12.8% | 6 |
How Many Bedrooms Do Airbnb Listings in Matsue Have?
The most common size among Matsue's 28 entire homes with a bedroom count is two bedrooms (14 homes).
Matsue entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
14%
50%
21%
11%
4%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 14.3% | 4 |
| 2 bedrooms | 50.0% | 14 |
| 3 bedrooms | 21.4% | 6 |
| 4 bedrooms | 10.7% | 3 |
| 5+ bedrooms | 3.6% | 1 |
How Many Guests Do Airbnbs in Matsue Sleep?
Matsue is a group-trip market: 34% of listings sleep eight or more guests, about 1.8 times the share of the next most common size, four guests (19%). Shares are of the 32 listings with a guest capacity on file (68% of the market).
Matsue listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
6%
6%
19%
6%
19%
9%
34%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 6.3% | 2 |
| 3 guests | 6.3% | 2 |
| 4 guests | 18.8% | 6 |
| 5 guests | 6.3% | 2 |
| 6 guests | 18.8% | 6 |
| 7 guests | 9.4% | 3 |
| 8+ guests | 34.4% | 11 |
How Matsue Airbnb Listings Are Set Up
Matsue hosts set up an average of 4.7 beds per listing, roughly two for every bedroom. Only 38% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 10
- Beds per listing
- 4.7
- Show exact location
- 38%
What Amenities Do Airbnb Listings in Matsue Offer?
Self check-in is common in Matsue: 55% of listings offer it, and 53% offer free parking on site.
Share of Matsue listings with each common amenity
Guests
Who Books Airbnbs in Matsue?
Matsue splits its demand between home and abroad: 64% of guests who left reviews live outside Japan, led by visitors from the United States and France. Guests speak a mix of languages: English leads at 35%, followed by Japanese and Chinese.
64% of Matsue guests come from abroad
Where guests who left reviews live
- International 64%
- Domestic 36%
Where Matsue guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Seoul | 2.5% |
| Munich | 1.9% |
| Melbourne | 1.9% |
| New Taipei City | 1.9% |
| Kawasaki | 1.9% |
Where Matsue guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Japan | 36.5% |
| United States | 7.7% |
| France | 7.7% |
| Australia | 7.2% |
| South Korea | 6.1% |
Languages spoken by Matsue guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 35.0% |
| Japanese | 22.0% |
| Chinese | 12.4% |
| French | 10.2% |
| Spanish | 5.6% |
What Are Airbnb Guest Ratings in Matsue?
Matsue Airbnbs average 4.77 stars, and 26% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.63, against 4.82 for check-in.
Check-in scores highest in Matsue; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.80 |
| Communication | 4.78 |
| Location | 4.67 |
| Check-in | 4.82 |
| Value | 4.63 |
Booking patterns
How Guests Book in Matsue: Stays, Rules and Fees
85% of Matsue listings are open to guests more than 180 days a year, but only 15% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Matsue listings are open to guests
Share of listings by days a year
- 271-366 days 57%
- 181-270 days 28%
- 91-180 days 15%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 57.4% | 27 |
| 181-270 days | 27.7% | 13 |
| 91-180 days | 14.9% | 7 |
Days a year Matsue listings are booked or blocked
Share of listings by days a year
- 181-270 days 15%
- 91-180 days 34%
- 31-90 days 47%
- 1-30 days 4%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 14.9% | 7 |
| 91-180 days | 34.0% | 16 |
| 31-90 days | 46.8% | 22 |
| 1-30 days | 4.3% | 2 |
What Is the Average Length of Stay for Airbnb in Matsue?
The average Matsue booking lasts 2.1 nights, longest in June and shortest in November. Listings took about 24 bookings each over the year, some 1,140 in all. 45% of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Matsue
Average nights per booking, by month of stay
Average 1.8 nights 2.3 nights 1.3 nights
Two-year average by calendar month.
Matsue Airbnb Minimum Stay Requirements
All listings in Matsue accept stays of one or two nights.
Minimum stay set by Matsue listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Matsue?
Moderate is the most common cancellation policy in Matsue, used by 60% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than seven in ten listings offer Flexible or Moderate terms, against 21% on Firm or stricter ones.
Cancellation policies of Matsue listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Matsue?
55% of Matsue listings charge a cleaning fee. The typical fee is ¥3,138, and some higher fees lift the average to ¥4,098. Spread over the average stay of 2.1 nights, that adds roughly ¥1,500 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
- Median cleaning fee
- ¥3,138
- Average cleaning fee
- ¥4,098
- Listings charging a fee
- 55.3%
- Share of gross revenue
- 3.5%
Top earners
Top-Earning Airbnbs and Hosts in Matsue
The top-grossing Airbnb in Matsue, a five-bedroom home, took in ¥11,400,000 over the past year, about 4.3 times the city's average of ¥2,650,000. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Entire Home by the Beach｜Fishing Village (11p) Entire home · 5 bedrooms Rated 4.92 
Tabinomado, a new and beautiful house overlooking the border waterway Entire home · 3 bedrooms Rated 4.96 - Revenue
- ¥7.6M
- Occupancy
- 61.2%
- Daily rate
- ¥33,664
Oceanfront Private Villa | BBQ | Beach Entire home · 2 bedrooms Rated 4.86 - Revenue
- ¥7M
- Occupancy
- 67.7%
- Daily rate
- ¥33,980
Uminomado, a private cottage surrounded by the sea and mountains, where you can enjoy yourself… Entire home · 2 bedrooms Rated 4.94 - Revenue
- ¥6.9M
- Occupancy
- 56.8%
- Daily rate
- ¥33,043
Tamatsukuri Onsen Street's private rental "Kawa no Tori" Entire home · 3 bedrooms Rated 4.90 - Revenue
- ¥5.8M
- Occupancy
- 38.8%
- Daily rate
- ¥39,177
CocoReto-Guesthouse (一組貸切), Daikon Island Entire home · 2 bedrooms Rated 4.81 - Revenue
- ¥5.8M
- Occupancy
- 71.6%
- Daily rate
- ¥21,835
Who Are the Airbnb Hosts in Matsue?
Fewer than 1% of Matsue listings are classed as professionally managed, though 30% of listings have a co-host. Superhosts run 53% of listings. Seven in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 89% of listings.
- Superhosts
- 53.2%
- Professional management
- 0.0%
- Cohosted listings
- 29.8%
- Instant Book enabled
- 70.2%
- Simplified Pricing
- 89.4%
Nearby markets
Matsue vs. Nearby Airbnb Markets
The only nearby market in the table, Izumo (33 km away, 39 listings), earned about 31% more than Matsue per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Izumo 33 km | 39 | ¥3,472,509 | ¥30,647 | 38% |
Markets Similar to Matsue
Markets elsewhere in Japan with a similar nightly rate and occupancy to Matsue:
- Miyazaki Airbnb data Japan · ¥22,347/night · 33.7%
- Hakodate Airbnb data Japan · ¥21,018/night · 36.5%
- Nikko Airbnb data Japan · ¥25,654/night · 36.9%
- Otaru Airbnb data Japan · ¥26,301/night · 37.8%
- Beppu Airbnb data Japan · ¥22,334/night · 41.2%
- Asahikawa Airbnb data Japan · ¥26,089/night · 38.6%
FAQ
Matsue Airbnb FAQ
How much do Airbnb hosts make in Matsue?
An active Matsue Airbnb grossed ¥2,652,379 on average in the 12 months to September 2026, according to AirROI's tracking of 47 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥441,000 or more in a typical month.
How much can I make on Airbnb in Matsue?
It depends most on the home's size, location and how it's run. The middle half of Matsue listings earn between ¥98,600 and ¥441,000 in a typical month, and the top tenth ¥635,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Matsue?
Listings in Matsue were booked on 36% of available nights over the past year. That compares with 37% for the Shimane Prefecture average. November is usually the busiest month.
How much does an Airbnb cost per night in Matsue?
The average booked night in Matsue cost ¥22,786 before fees. Half of listings charge between ¥12,400 and ¥31,000, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Matsue?
All active Matsue listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Matsue?
Yes, when it's run well. The average Matsue Airbnb grossed ¥2,652,379 in the 12 months to September 2026, 12% below the Shimane Prefecture average of ¥3,024,226. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,877,379 a year (about ¥156,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥306,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Matsue?
August usually pays best, averaging ¥476,000 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Matsue?
Each night a Matsue listing was open to book earned ¥9,120 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥18,900 or more.
How far in advance do guests book Airbnbs in Matsue?
Matsue stays were booked 47 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Matsue?
The average Matsue Airbnb stay lasted 2.1 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Matsue rated?
Guests rate Matsue Airbnbs 4.77 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Matsue?
Shimane Art Museum, Matsue Castle and Lake Shinji draw the most short-term rental interest in Matsue. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Matsue?
AirROI counted 47 active Airbnb listings in Matsue as of September 2026. The closest tracked market is Izumo, 33 km away.
How much are Airbnb cleaning fees in Matsue?
In Matsue, 55% of listings add a cleaning fee. The median fee is ¥3,138, and some higher fees lift the average to ¥4,098.
Method
About This Data
Figures on this page cover 47 active Airbnb listings in Matsue from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.