Izumo, Shimane Prefecture Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Izumo, Shimane Prefecture? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,032 per year — at a $162 nightly rate, 33.3% occupancy, and a $58 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Izumo is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 185.7% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Izumo?
In Izumo, the headline Airbnb metrics are $20,032 in average annual revenue,33.3% occupancy, $162 ADR, and $58 in RevPAR, and guests book about 45 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Izumo?
Understanding the monthly revenue variations for Airbnb listings in Izumo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Izumo is typically November, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Izumo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,788+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,825 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,592 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $792, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Izumo
What Is the Monthly Airbnb Occupancy Rate in Izumo?
Maximize your bookings by understanding the Izumo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Izumo:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Izumo
What Is the Average Airbnb Nightly Rate in Izumo?
Effective short term rental pricing strategy in Izumo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Izumo typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Izumo
What Is the RevPAR for Airbnb in Izumo?
RevPAR in Izumo is currently $58. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $25 RevPAR.
- Typical properties (Median) generate $56 RevPAR.
- Strong performers (Top 25%) earn $86 RevPAR.
- Best-in-class (Top 10%) achieve $100 RevPAR.
Average Monthly RevPAR Trend in Izumo
RevPAR Insights for Izumo
- The average RevPAR in Izumo is $58. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($100) and bottom 25% ($25) is $75, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Izumo benchmarks. If your RevPAR falls below the median of $56, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $86+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Izumo?
Izumo's peak Airbnb season falls in November, August, March, while the softest stretch is February, June, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, August, March)
- Revenue averages $2,807 per month
- Occupancy rates average 45.5%
- Daily rates average $186
Shoulder Season
- Revenue averages $1,799 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $171
Low Season (February, June, September)
- Revenue drops to average $1,347 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $160
Seasonality Insights for Izumo
- Airbnb seasonality in Izumo is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Izumo's highest earning potential, with monthly revenues climbing to $3,302, occupancy reaching 50.9%, and ADRs peaking at $204.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,199, occupancy could drop to 24.3%, and ADRs may adjust to $155.
- Lower occupancy paired with meaningful seasonality means hosts in Izumo need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Izumo, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Izumo, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Izumo?
Yes, Izumo, Shimane Prefecture, Japan enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Izumo to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Izumo?
With a compact short-term rental market, Izumo gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Izumo Taisha | One of Japan's most significant shrines, Izumo Taisha attracts many visitors seeking spirituality and traditional culture. This area is ideal for those wanting the authentic Japanese shrine experience. | Izumo Taisha Shrine, Shimane Museum of Ancient Izumo, Kizuki Shrine, Izumo Cultural Tradition Hall, Buddhist Temple of Shinkoku-ji |
| Lake Shinji | A scenic and serene area perfect for nature lovers, Lake Shinji offers beautiful views, relaxing boat rides, and traditional inns. It's a great spot for families and travelers looking to unwind. | Lake Shinji, Shinjiko Onsen, Shinjiko Hama Park, Kamosu Shrine, Kakubatei Shrine |
| Taisha-Machi | The vibrant town surrounding Izumo Taisha Shrine is filled with restaurants, shops, and local culture. It attracts many tourists, making it a prime location for short-term rentals. | Local izakayas, Souvenir shops, Traditional wagashi shops, Restaurants serving Izumo Soba, Izumo Literature Museum |
| Hinotake | Known for its beautiful landscapes and outdoor activities, Hinotake attracts nature and sports enthusiasts, including hikers and cyclists throughout the year. | Hinotake Mountain, Trails and hiking routes, Camping areas, Scenic viewpoints, Wildlife watching |
| Izumo City Center | The central area of Izumo is bustling with shops, restaurants, and bars, catering to various tourists. It is great for those wanting to experience urban Japan. | Shopping streets, Local festivals, Restaurants serving seafood, Cafes and bakeries, Public parks |
| Cultural Museum of Izumo | A unique location for those interested in the rich history and culture of Izumo, featuring exhibits on ancient artifacts and local heritage. | Cultural Museum of Izumo, Archaeological sites, Historical artifacts, Traditional performances, Local crafts exhibitions |
| Yasugi | Close to Izumo, Yasugi offers a quieter atmosphere with access to outdoor activities and cultural experiences, attracting tourists seeking a more relaxed stay. | Yasugi City Sadae Park, Tamatsukuri Onsen, Yasugi Museum, Sada Shrine, Local art galleries |
| Shimane Art Museum | Located near Lake Shinji, the museum is a significant cultural site attracting visitors interested in art and nature. An ideal location for cultural travelers. | Shimane Art Museum, Beautiful coastal views, Art exhibitions, Walking paths along the lake, Cafes with scenic views |
Because Izumo has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Izumo?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Izumo
- The Izumo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Izumo, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
Izumo Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Izumo
- The dominant room capacity in Izumo is 3 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 45.0% of the active Airbnb listings in Izumo, indicating a high concentration in these sizes.
- A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Izumo.
Izumo Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Izumo
- The most common guest capacity trend in Izumo vacation rentals is listings accommodating 8+ guests (60%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Izumo STR market, accounting for 70.0% of listings.
- 70.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Izumo.
- On average, properties in Izumo are equipped to host 5.8 guests.
How Do Listings in Izumo Compare on Quality?
Listing quality in Izumo can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Izumo
- At 46.8 photos per listing on average, Izumo hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Izumo averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Izumo?
Amenity Prevalence
Amenity Insights for Izumo
- Essential amenities in Izumo that guests expect include: Air conditioning, Heating, Smoke alarm, Shampoo, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Izumo: Air conditioning, Heating, Smoke alarm, Shampoo, Hair dryer.
- Prioritize adding missing essentials: Air conditioning, Smoke alarm, Shampoo, Hair dryer.
- Consider adding popular differentiators like Washer or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Izumo to stay competitive.
Which Airbnb Amenities Boost Revenue in Izumo?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Izumo, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dryer | 60.0% | $25,121 | $12,399 | 102.6% |
Shower gel | 30.0% | $30,659 | $15,478 | 98.1% |
Luggage dropoff allowed | 25.0% | $31,438 | $16,230 | 93.7% |
Dedicated workspace | 50.0% | $26,243 | $13,822 | 89.9% |
Stove | 60.0% | $24,598 | $13,184 | 86.6% |
Dishes and silverware | 75.0% | $22,606 | $12,312 | 83.6% |
Iron | 25.0% | $29,284 | $16,948 | 72.8% |
Hot water kettle | 60.0% | $24,040 | $14,020 | 71.5% |
Body soap | 75.0% | $22,304 | $13,216 | 68.8% |
Conditioner | 75.0% | $22,304 | $13,216 | 68.8% |
Revenue Impact Insights for Izumo
- Dryer tops the revenue impact list with a 102.6% uplift — listings with this amenity earn $25,121 vs. $12,399 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Izumo STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Izumo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIzumo Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Izumo
- The typical guest profile for Airbnb in Izumo consists of a mix of domestic (51%) and international guests, often arriving from nearby Fukuoka, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Japanese.
- Domestic travelers account for 51.0% of guests.
- Key international markets include Japan (51%) and Hong Kong (9.2%).
- Top languages spoken are English (40.2%) followed by Japanese (25%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Izumo?
Listings in Izumo average 4.86 out of 5 overall, with about 64.6 reviews per active listing and 30.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Izumo
- With an overall rating of 4.86, Izumo listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.89), while Location (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Izumo Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Izumo
- The most common availability pattern in Izumo falls within the 181-270 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Izumo (60%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Izumo?
Average Booking Lead Time by Month
Booking Lead Time Insights for Izumo
- The overall average booking lead time for vacation rentals in Izumo is 45 days.
- Guests book furthest in advance for stays during November (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (58 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Izumo.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Izumo averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Izumo?
Guests in Izumo stay about 1.7 nights on average, generating roughly 441 reservations and 22.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Izumo
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Izumo
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 22.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Feb (2.2 nights) and shorten in Sep (1.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Izumo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Izumo is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Izumo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Izumo hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Izumo.
Izumo Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
20% of total
Moderate
4 listings
20% of total
Firm
8 listings
40% of total
Strict
4 listings
20% of total
Cancellation Policy Insights for Izumo
- The prevailing Airbnb cancellation policy trend in Izumo is Firm, used by 40% of listings.
- A majority (60.0%) of hosts in Izumo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 40% market standard in Izumo.
- Regularly review your cancellation policy against competitors and market demand shifts in Izumo.
How Much Are Airbnb Cleaning Fees in Izumo?
Cleaning fees in Izumo are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Izumo
- Only 35.0% of listings charge a cleaning fee, suggesting that most hosts in Izumo bundle cleaning costs into the nightly rate.
- The average cleaning fee of $25 is close to the median ($21), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Izumo median of $21. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Izumo Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Izumobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"Jikusen ~Ai~" Please meet your true self in a unique time overlooking Inasa Beach from the Jacuzzi
Entire Place • N/A
The same price for up to 4 people. Capacity: 10 people. Enjoy a relaxing time in a spacious 140㎡ ren
Entire Place • 3 bedrooms
Izumo 2 Building Private Rental/Up to 16 People/Up to 10 People Same Price/11 People + ¥5,500/Even C
Entire Place • 4 bedrooms
Standard: The Izumoji Sightseeing Base is a rental of an entire building with over 200 square meters
Entire Place • 5 bedrooms
The same price for up to 4 people. Capacity: 10 people. 900 m to Izumo Station, 4 bedrooms, spacious
Entire Place • 4 bedrooms
江戸から続く、慎ましくも豊かな里山暮らし！
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Izumo?
Learn from the best! This table showcases top-performing Airbnb hosts in Izumo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 貴穗 | 3 | $64,045 | 61 | 4.93/5.0 |
| 勝部 | 3 | $52,816 | 16 | 4.58/5.0 |
| 武 | 1 | $41,100 | 224 | 4.67/5.0 |
| りみん | 1 | $37,160 | 129 | 4.94/5.0 |
| 山下 | 1 | $33,424 | 25 | 4.92/5.0 |
| りみん | 1 | $29,545 | 71 | 4.86/5.0 |
| Toshinori | 1 | $27,953 | 155 | 4.95/5.0 |
| Yokitabi Izumo | 1 | $24,148 | 3 | 5.00/5.0 |
| Mimi | 1 | $21,906 | 26 | 5.00/5.0 |
| Yonghi | 1 | $21,425 | 78 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Izumo.
Who Are the Airbnb Hosts in Izumo?
Izumo is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Izumo
- With 55.0% Superhosts, Izumo has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 95.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 55.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Izumo averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Izumo's Airbnb Market Compare to Nearby Cities?
How does the Izumo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Naoshima, Izumo has 38 percentage points lower occupancy and about $34 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Naoshima | 23 | $4,250 | $196.20 | 71% |
| Kurashiki | 55 | $2,223 | $185.27 | 48% |
| Hatsukaichi | 71 | $2,045 | $185.28 | 38% |
| Mitoyo | 45 | $2,002 | $211.98 | 40% |
| Hagi | 14 | $1,951 | $156.37 | 45% |
| Onomichi | 105 | $1,686 | $142.20 | 46% |
| Hiroshima | 583 | $1,596 | $118.74 | 46% |
| Matsue | 29 | $1,586 | $155.43 | 34% |
| Naka Ward | 21 | $1,463 | $99.79 | 51% |
| Imabari | 40 | $1,420 | $135.72 | 43% |
Frequently Asked Questions About Airbnb in Izumo
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Izumo.
How much do Airbnb hosts make in Izumo?
Izumo hosts earn about $20,032 per year on average, with an average nightly rate of $162 and RevPAR of $58. Those figures describe the typical revenue environment for active listings in Izumo, Shimane Prefecture, not the ceiling for the best operators. Source: AirROI 2026 data, Izumo market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Izumo?
The average Airbnb occupancy rate in Izumo is 33.3%. November is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Izumo?
Listings in Izumo average $162 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Izumo?
Izumo currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Izumo?
AirROI currently classifies the short-term rental regulation level in Izumo as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Izumo?
RevPAR in Izumo is about $58. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Izumo?
Occupancy of 33.3% means Izumo is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $20,032, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Izumo?
The average booking lead time in Izumo is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Izumo?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Izumo include Izumo Taisha, Lake Shinji, Taisha-Machi. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Izumo?
entire_home listings make up 80.0% of the active supply in Izumo. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Izumo compare to nearby Airbnb markets?
Among neighboring markets, Naoshima posts $50,995 in average annual revenue with 71.2% occupancy, compared to Izumo's $20,032 and 33.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Izumo?
The average Airbnb stay length in Izumo is about 1.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Izumo?
Airbnb listings in Izumo average 4.86 out of 5 overall. About 30.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Izumo?
Dryer and Shower gel are among the strongest revenue-linked amenities in Izumo. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Izumo?
Yes. About 35.0% of active Airbnb listings in Izumo charge a cleaning fee, and the average fee is $25. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Izumo?
A 55.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.