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Airbnb market data · 202512 months to April 2025

London ward, Kenya Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

AirROI's latest figures for London ward run through April 2025.

Active Airbnb listings
34
Avg. booking lead time
9 days
Listings showing a permit
0%
Peak revenue month
May
Lowest revenue month
December

The short answer

London ward Airbnb Market at a Glance

Listings averaged KES 8,079 a night and were booked on 19% of available nights.

Timing matters: in May, the best month, the average listing earned about 6.7 times as much as in December, the slowest. With only 34 active listings, a few bookings can reorder the months.

With 34 active listings, London ward is the fourth-largest of 11 Nakuru markets AirROI tracks.

Map of Airbnb listings in London ward Browse the live London ward Airbnb market See Every London ward Listing

Revenue

How Much Do Airbnb Hosts Make in London ward?

Gross bookings per London ward listing averaged KES 516,193 over the 12 months to April 2025 (Nakuru average: KES 1,098,897), before cleaning, platform and management costs and taxes.

The average London ward listing brought in KES 231,000 in May, its best month, and KES 34,500 in December, its slowest. The three strongest months bring in 45% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn KES 206,000+ a month, about 3.3 times the typical property.
  • Strong performers (top 25%) earn KES 111,000 or more, roughly KES 48,000 a month above the median.
  • Typical properties (median) earn about KES 63,400 a month.
  • Entry-level properties (bottom 25%) earn KES 36,600 or less, about 58% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

May earned about 6.7 times what December did

Average revenue per active listing, by month

The dashed line is the average of the months shown, KES 118,000.

London ward Airbnb Data by Month

Latest 12 months in the April 2025 data.

May led on revenue and bookings; nightly rates peaked in December.

Average monthly Airbnb revenue, occupancy, nightly rate and booking lead time per active listing in London ward, May 2024 to Apr 2025
MonthAvg. RevenueOccupancyAvg. Nightly RateBooking Lead Time
May 2024KES 230,79454.8%KES 6,8661 day
Jun 2024KES 208,36737.1%KES 6,87913 days
Jul 2024KES 88,94627.2%KES 6,99913 days
Aug 2024KES 109,51023.8%KES 6,8879 days
Sep 2024KES 172,29214.4%KES 6,80429 days
Oct 2024KES 199,03325.0%KES 6,8391 day
Nov 2024KES 181,98438.3%KES 6,8813 days
Dec 2024KES 34,47024.2%KES 8,27419 days
Jan 2025KES 51,29915.3%KES 7,66012 days
Feb 2025KES 40,34812.3%KES 7,60411 days
Mar 2025KES 53,24812.9%KES 7,6454 days
Apr 2025KES 44,21412.5%KES 7,4878 days

Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.

These are market-wide figures. To see what one particular London ward home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.

Profit

Is an Airbnb in London ward Profitable?

Yes, when it's run well. The average London ward Airbnb took in KES 516,193 in the 12 months to April 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about KES 900,300, and run by its owner at everyday costs, about KES 55,300 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

London ward Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter London ward Airbnb
LineAverage listingTop-quarter listing
Money in
Gross bookingsKES 516,193KES 900,300
Running costs
Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee−KES 80,000−KES 139,500
Utilities and internetAbout 5% of bookings−KES 25,800−KES 45,000
Guest suppliesToiletries, coffee, paper goods: about 2%−KES 10,300−KES 18,000
Repairs and upkeepIncluding linens and small replacements: about 3%−KES 15,500−KES 27,000
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−KES 5,200−KES 5,200
Permit and registrationWhere one is required−KES 2,600−KES 2,600
ManagementKES 0 when you run it; co-hosts charge from about 10% of nightly bookingsKES 0KES 0
Pricing and messaging toolsOptional; Airbnb's own tools are freeKES 0KES 0
Lodging taxesAdded to the guest's bill and passed onKES 0KES 0
Total running costsAbout 27% of bookings−KES 139,400−KES 237,300
Left for housing costs, then profitKES 376,793about KES 31,400 a monthKES 663,000about KES 55,300 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo feesDepend on the home

Estimate Your Own London ward Airbnb Profit

The estimate starts from London ward's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one London ward home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How London ward's Top Earners Get There

  • More nights booked. The busiest quarter of London ward listings are booked on 37% or more of their nights, against 19% for the median listing. Ten more booked nights a year at the median rate of KES 3,840 adds about KES 38,400 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge KES 6,495 a night or more, against a median of KES 3,840. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about KES 51,600 a year.
  • Open for the busy months. May brought the average listing about KES 231,000, against KES 34,500 in December, so a calendar that is open and full in the busy months carries the year.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about KES 75,000 a month, against KES 43,000 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in London ward?

London ward listings were booked on 19% of the nights they were open over the past year, 4 percentage points below the Nakuru average (23%) and 11 points below the Kenya average (30%). Occupancy swings from 12% in February to 55% in May.

The busiest tenth of listings are booked about 7.7 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 61%+ of open nights, 42 points above the median.
  • Strong performers (top 25%) fill 37% or more, roughly two and a half nights a week.
  • Typical properties (median) fill about 19% of open nights.
  • Entry-level properties (bottom 25%) fill 8% or less, less than one night a week.

May was the busiest month in London ward, February the quietest

Share of open nights booked, by month

The 12-month rate of 19% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in London ward?

The average nightly rate in London ward, known as ADR (average daily rate), was KES 8,079 over the past year, about 43% below the Nakuru average of KES 14,200 and about 24% below the Kenya average of KES 10,700. Rates peak in December at about KES 8,275 and bottom out in September and October at about KES 6,805.

Prices span a wide range: the top 10% charge about 3.7 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge KES 10,500+ a night, about 2.7 times the median.
  • Strong performers (top 25%) charge KES 6,495 or more, about KES 2,700 above the median.
  • Typical properties (median) charge about KES 3,840 a night.
  • Entry-level properties (bottom 25%) charge KES 2,825 or less, about three-quarters of the median.

December rates ran 22% above September's

Average nightly rate (ADR), by month

The dashed line is the average of the months shown, KES 7,240. The 12-month ADR of KES 8,079 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.

Seasonality

Best and Worst Months for Airbnb in London ward

With only 34 active listings, the monthly pattern in London ward is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in December.

How Far in Advance Do Guests Book Airbnb in London ward?

Guests book London ward stays 9 days ahead on average, so many trips are booked close to arrival. September stays are booked furthest out, about 29 days ahead, and May stays closest to arrival, about 1 days. A typical September booking is made in mid-August.

September stays are booked furthest ahead

Average days between booking and check-in, by month of stay

The 12-month figure of 9 days averages each listing's year as a whole; each month here averages only the listings with stays in it.

Permits

Airbnb Permits and Registration in London ward

None of the 34 active listings in London ward display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in London ward.

Neighborhoods

Best Neighborhoods for Airbnb in London ward

AirROI's area guide picks eight London ward neighborhoods that draw short-term rental guests, led by Milimani, Nakuru Town East and Nakuru Town West. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in London ward
AreaWho it suitsLandmarks nearby
MilimaniMilimani is a prime residential area known for its serene environment and proximity to the city center. It is favored by both tourists and business travelers due to its upscale homes and access to amenities.Lake Nakuru National Park, Nakuru Golf Club, Menengai Crater, Hyrax Hill Museum, Kariandusi Prehistoric Site
Nakuru Town EastNakuru Town East boasts a vibrant local culture and bustling markets, appealing to guests looking for an authentic Kenyan experience. Its location provides easy access to various attractions.Nakuru Town Market, Crescent Island, Lake Nakuru, Kabarak University, St. Mary's Church
Nakuru Town WestNakuru Town West is an up-and-coming neighborhood with affordable accommodations and a growing number of eateries and shops. It's popular among budget travelers looking for convenience and local flavor.Menengai Crater, Nakuru Old Town, The Bontana rec center, Kanga Park, Nakuru Players Club
LanetLanet offers a blend of suburban charm and accessibility to Nakuru's attractions. It is appealing to families and long-term visitors who appreciate a quiet retreat.Nakuru Show Ground, Lanet Dojo, Lanet Primary School, Nakuru Railway Station, vicinity to Lake Nakuru
RongaiRongai is a suburb of Nakuru known for its beautiful views and community spirit. It attracts both travelers and locals looking for a peaceful place near nature.Hyrax Hill Museum, The Great Rift Valley, local markets, Rongai Hills, Nakuru Cultural Centre
KitiKiti is a less crowded neighborhood, known for its friendly atmosphere and unique local shops, making it a favorite for visitors looking for local culture.Kiti Market, local eateries, community events, Proximity to Nakuru Town, natural scenery
East NakuruThis area is known for its vibrant community and is becoming popular for short-term rentals, especially due to its proximity to major highways and parks.Lake Nakuru National Park, East Nakuru Market, wildlife tours, Nakuru Show Ground, Cultural festivals
Moses GichuhiAn upcoming area with modern development and amenities, attracting young professionals and families. It’s close to various commercial centers.Moses Gichuhi Park, shopping complexes, local food spots, close to the town center, easy access to transport

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

London ward Airbnb Listings by Type and Size

Entire homes make up 88% of listings in London ward, alongside 4 private-room listings (12%). Apartments and condos are the most common property type at 68%, about 2.6 times the share of houses (26%).

Mostly entire homes, with a private-room segment

London ward Airbnb listings by room type

  • Entire home 88%
  • Private room 12%
Room types in numbers
London ward Airbnb listings by room type
Room typeShare of listingsListings
Entire home88.2%30
Private room11.8%4

Listings by property type

London ward Airbnb listings by property type

  • Apartment/Condo 68%
  • House 26%
  • Hotel/Boutique 3%
  • Unique stay 3%
Property types in numbers
London ward Airbnb listings by property type
Property typeShare of listingsListings
Apartment/Condo67.6%23
House26.5%9
Hotel/Boutique2.9%1
Unique stay2.9%1

How Many Bedrooms Do Airbnb Listings in London ward Have?

London ward's stock runs small: only 6% of listings have three or more bedrooms, and two-bedroom homes are the most common of the larger sizes (24% of listings). The chart's studio and one-bedroom column also counts private rooms, since Airbnb lists a rented room as one bedroom.

London ward listings by number of bedrooms

Listings with each number of bedrooms

Bedroom counts in numbers
London ward listings by number of bedrooms
BedroomsShare of listingsListings
Studio or 1 bedroom69.7%23
2 bedrooms24.2%8
3 bedrooms3.0%1
5+ bedrooms3.0%1

How Many Guests Do Airbnbs in London ward Sleep?

Most London ward listings are sized for couples and small families: 88% sleep four guests or fewer, and just 3% take eight or more.

London ward listings by guest capacity

Share of listings by the number of guests they sleep

Guest capacity in numbers
London ward listings by guest capacity
Guest capacityShare of listingsListings
2 guests73.5%25
4 guests14.7%5
5 guests5.9%2
6 guests2.9%1
8+ guests2.9%1

What Amenities Do Airbnb Listings in London ward Offer?

Free on-site parking is close to standard in London ward: 91% of listings offer it.

Share of London ward listings with each common amenity

  • Kitchen Nearly all
  • TV Nearly all
  • Wifi Nearly all
  • Free parking on premises 91%
  • Hot water 91%
  • Essentials 91%
  • Smoke alarm 85%
  • Heating 82%
  • Air conditioning 82%
  • Carbon monoxide alarm 82%

Guests

Who Books Airbnbs in London ward?

London ward splits its demand between home and abroad: 40% of guests who left reviews live outside Kenya, led by visitors from the United States and the United Kingdom. Guests speak a mix of languages: English leads at 48%, followed by Swahili and German.

60% of London ward guests are domestic

Where guests who left reviews live

  • Domestic 60%
  • International 40%

Where London ward guests come from: top cities

Share of guests who left reviews

  • Nairobi 47%
  • Nevada 4%
  • Nakuru 4%
  • London 2%
  • Kolwezi 2%
Top origin cities in numbers
Where London ward guests come from: top cities
Origin cityShare of guests
Nairobi46.7%
Nevada4.4%
Nakuru4.4%
London2.2%
Kolwezi2.2%

Where London ward guests come from: top countries

Share of guests who left reviews

  • Kenya 60%
  • United States 13%
  • United Kingdom 4%
  • Netherlands 4%
  • United Arab Emirates 2%
Top origin countries in numbers
Where London ward guests come from: top countries
Origin countryShare of guests
Kenya59.6%
United States12.8%
United Kingdom4.3%
Netherlands4.3%
United Arab Emirates2.1%

Languages spoken by London ward guests

Share of guests who left reviews

  • English 48%
  • Swahili 22%
  • German 8%
  • French 5%
  • Spanish 3%
Top languages in numbers
Languages spoken by London ward guests
LanguageShare of guests
English47.6%
Swahili22.2%
German7.9%
French4.8%
Spanish3.2%

Booking patterns

How Guests Book in London ward: Stays, Rules and Fees

All London ward listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 79% of listings; blocked nights include any the host closes off.

Days a year London ward listings are open to guests

Share of listings by days a year

  • 271-366 days 91%
  • 181-270 days 9%
Open days in numbers
Days a year London ward listings are open to guests
Days a yearShare of listingsListings
271-366 days91.2%31
181-270 days8.8%3

Days a year London ward listings are booked or blocked

Share of listings by days a year

  • 91-180 days 9%
  • 31-90 days 79%
  • 1-30 days 12%
Booked or blocked days in numbers
Days a year London ward listings are booked or blocked
Days a yearShare of listingsListings
91-180 days8.8%3
31-90 days79.4%27
1-30 days11.8%4

London ward Airbnb Minimum Stay Requirements

All listings in London ward accept stays of one or two nights.

Minimum stay set by London ward listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 97% 29 listings
  • 2 Nights 3% 1 listing

What Cancellation Policies Do Airbnb Hosts Use in London ward?

Flexible is the most common cancellation policy in London ward, used by 71% of listings with a policy on file; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than seven in ten listings with a policy on file offer Flexible or Moderate terms, against 29% on Firm or stricter ones.

Cancellation policies of London ward listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 71% 5 listings
  • Firm 14% 1 listing
  • Strict 14% 1 listing

Top earners

Top-Earning Airbnbs and Hosts in London ward

The top-grossing listing, a one-bedroom unit at KES 121,910 a night (about 12 times the KES 10,500 that puts a listing in the top 10% here), is left out below: a price like that usually means it covers several rooms or units, or that it is misrecorded. Leaving it out, the top earner in London ward, a five-bedroom home, took in KES 1,180,000 over the past year, about 2.3 times the city's average of KES 516,000. Three of the five listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.

5 Bedroom Own Compound in Kiamunyi Estate, Nakuru. 5 Bedroom Own Compound in Kiamunyi Estate, Nakuru. Entire home · 5 bedrooms
Revenue
KES 1.2M
Occupancy
22.6%
Daily rate
KES 19,247
A 3 bedroom penthouse with a 360 ° view of nakuru A 3 bedroom penthouse with a 360 ° view of nakuru Entire home · 3 bedrooms Rated 4.77
Revenue
KES 789,784
Occupancy
15.1%
Daily rate
KES 10,262
sozos home sozos home Entire home · 2 bedrooms
Revenue
KES 534,710
Occupancy
22.6%
Daily rate
KES 7,664
Lovely serviced 2bedroom apartments with lakeview. Lovely serviced 2bedroom apartments with lakeview. Entire home
Revenue
KES 514,801
Occupancy
16.1%
Daily rate
KES 7,564
Amber 1BR by SkylineVilla Amber 1BR by SkylineVilla Entire home · 1 bedroom
Revenue
KES 440,205
Occupancy
27.3%
Daily rate
KES 3,828

Nearby markets

London ward vs. Nearby Airbnb Markets

Of the five nearby markets in the table, all within 70 km, Olkaria ward (70 km away, 35 listings) earned the most per listing, about 6.5 times as much as London ward.

Airbnb markets near London ward: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Nakuru 2 km180KES 232,837KES 6,86119%
Malewa West ward 54 km31KES 2,428,692KES 31,31028%
Naivasha 64 km99KES 243,826KES 11,59917%
Viwandani ward 65 km37KES 2,178,660KES 14,93529%
Olkaria ward 70 km35KES 3,334,958KES 29,02634%

FAQ

London ward Airbnb FAQ

How much do Airbnb hosts make in London ward?

An active London ward Airbnb grossed KES 516,193 on average in the 12 months to April 2025, according to AirROI's tracking of 34 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in KES 111,000 or more in a typical month.

How much can I make on Airbnb in London ward?

It depends most on the home's size, location and how it's run. The middle half of London ward listings earn between KES 36,600 and KES 111,000 in a typical month, and the top tenth KES 206,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in London ward?

Listings in London ward were booked on 19% of available nights over the past year. That compares with 23% for the Nakuru average. May was the busiest month.

How much does an Airbnb cost per night in London ward?

The average booked night in London ward cost KES 8,079 before fees. Half of listings charge between KES 2,825 and KES 6,495; a few high-priced homes pull the average above that range.

Do you need a permit for an Airbnb in London ward?

None of the active London ward listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in London ward?

Yes, when it's run well. The average London ward Airbnb grossed KES 516,193 in the 12 months to April 2025, 53% below the Nakuru average of KES 1,098,897, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about KES 55,300 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.

When is Airbnb peak season in London ward?

May paid best over the past year, at KES 231,000 per active listing, and December paid least. The month-by-month table above shows how rates and bookings each move.

How far in advance do guests book Airbnbs in London ward?

London ward stays were booked 9 days before arrival on average over the past year, so a listing can still fill close to the date.

What are the best neighborhoods for Airbnb in London ward?

Milimani, Nakuru Town East and Nakuru Town West draw the most short-term rental interest in London ward. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in London ward?

AirROI counted 34 active Airbnb listings in London ward as of April 2025. The closest tracked market is Nakuru, 2 km away.

Method

About This Data

Figures on this page cover 34 active Airbnb listings in London ward from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Kenyan shillings at KES 129 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.