Airbnb market data · 202512 months to April 2025
Narok Town ward, Kenya Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Narok Town ward brought in KES 481,544 over the 12 months through April 2025, across just 25 active listings, so a single property can move that figure.
AirROI's latest figures for Narok Town ward run through April 2025.
The short answer
Narok Town ward Airbnb Market at a Glance
Listings averaged KES 6,565 a night and were booked on 22% of available nights.
Timing matters: in August, the best month, the average listing earned about 15.8 times as much as in March, the slowest. With only 25 active listings, a few bookings can reorder the months.
AirROI tracked 25 active listings in Narok Town ward.
Browse the live Narok Town ward Airbnb market See Every Narok Town ward ListingRevenue
How Much Do Airbnb Hosts Make in Narok Town ward?
Gross bookings per Narok Town ward listing averaged KES 481,544 over the 12 months to April 2025 (Kenya average: KES 768,194), before cleaning, platform and management costs and taxes.
The average Narok Town ward listing brought in KES 225,000 in August, its best month, and KES 14,300 in March, its slowest. The three strongest months bring in 43% of a full year's revenue, where an even calendar would give any three months 25%.
Across Narok Town ward's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn KES 242,000+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn KES 164,000 or more, roughly KES 65,000 a month above the median.
- Typical properties (median) earn about KES 98,800 a month.
- Entry-level properties (bottom 25%) earn KES 52,300 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 15.8 times what March did
Average revenue per active listing, by month
The dashed line is the average of the months shown, KES 124,000.
Narok Town ward Airbnb Data by Month
Latest 12 months in the April 2025 data.
August led on revenue. Nightly rates peaked in July and bookings in May, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | KES 217,050 | 77.4% | KES 7,030 | – |
| Jun 2024 | KES 199,111 | 9.2% | KES 7,053 | 50 days |
| Jul 2024 | KES 110,846 | 30.3% | KES 7,204 | 37 days |
| Aug 2024 | KES 225,468 | 53.7% | KES 7,139 | 2 days |
| Sep 2024 | KES 193,070 | 31.3% | KES 7,067 | 22 days |
| Oct 2024 | KES 162,696 | 28.3% | KES 7,087 | 5 days |
| Nov 2024 | KES 172,768 | 27.3% | KES 7,054 | 36 days |
| Dec 2024 | KES 35,191 | 16.1% | KES 6,969 | 9 days |
| Jan 2025 | KES 34,938 | 19.4% | KES 6,957 | 53 days |
| Feb 2025 | KES 61,797 | 31.3% | KES 6,985 | 4 days |
| Mar 2025 | KES 14,264 | 12.9% | KES 6,956 | 2 days |
| Apr 2025 | KES 58,909 | 14.4% | KES 6,762 | 3 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Narok Town ward home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Narok Town ward Profitable?
Yes, as extra income from a home or room you already have. The average Narok Town ward Airbnb took in KES 481,544 in the 12 months to April 2025, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about KES 49,000 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Narok Town ward Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | KES 481,544 | KES 798,200 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −KES 74,600 | −KES 123,700 |
| Utilities and internetAbout 5% of bookings | −KES 24,100 | −KES 39,900 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −KES 9,600 | −KES 16,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −KES 14,400 | −KES 23,900 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −KES 4,800 | −KES 4,800 |
| Permit and registrationWhere one is required | −KES 2,400 | −KES 2,400 |
| ManagementKES 0 when you run it; co-hosts charge from about 10% of nightly bookings | KES 0 | KES 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | KES 0 | KES 0 |
| Lodging taxesAdded to the guest's bill and passed on | KES 0 | KES 0 |
| Total running costsAbout 27% of bookings | −KES 129,900 | −KES 210,700 |
| Left for housing costs, then profit | KES 351,644about KES 29,300 a month | KES 587,500about KES 49,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Narok Town ward Airbnb Profit
The estimate starts from Narok Town ward's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Narok Town ward home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Narok Town ward's Top Earners Get There
- More nights booked. The busiest quarter of Narok Town ward listings are booked on 34% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of KES 5,300 adds about KES 53,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge KES 9,195 a night or more, against a median of KES 5,300. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about KES 48,200 a year.
- Open for the busy months. August brought the average listing about KES 225,000, against KES 14,300 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about KES 66,500 a month, against KES 40,100 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Narok Town ward?
Narok Town ward listings were booked on 22% of the nights they were open over the past year, 8 percentage points below the Kenya average (30%). Occupancy swings from 9% in June to 77% in May.
Across Narok Town ward's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 58%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 34% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
May was the busiest month in Narok Town ward, June the quietest
Share of open nights booked, by month
The 12-month rate of 22% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Narok Town ward?
The average nightly rate in Narok Town ward, known as ADR (average daily rate), was KES 6,565 over the past year, about 39% below the Kenya average of KES 10,700. Averaged month by month, rates barely change through the year, staying between about KES 6,760 and KES 7,205.
Across Narok Town ward's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge KES 15,000+ a night, about 2.8 times the median.
- Strong performers (top 25%) charge KES 9,195 or more, about KES 3,900 above the median.
- Typical properties (median) charge about KES 5,300 a night.
- Entry-level properties (bottom 25%) charge KES 3,120 or less, about 59% of the median.
Average nightly rate by month in Narok Town ward
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, KES 7,020. The 12-month ADR of KES 6,565 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Narok Town ward
With only 25 active listings, the monthly pattern in Narok Town ward is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Narok Town ward?
Guests book Narok Town ward stays 17 days ahead on average (about two weeks), so many trips are booked close to arrival. January stays are booked furthest out, about 53 days ahead, and August stays closest to arrival, about 2 days. A typical January booking is made in late November.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 17 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Narok Town ward
None of the 25 active listings in Narok Town ward display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Narok Town ward.
Neighborhoods
Best Neighborhoods for Airbnb in Narok Town ward
AirROI's area guide picks eight Narok Town ward neighborhoods that draw short-term rental guests, led by Maasai Mara, Narok Town Center and Ngong Hills. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Maasai Mara | World-renowned national reserve famous for its wildlife and the Great Migration. Ideal for tourists seeking safari experiences and cultural interactions with the Maasai community. | Maasai Mara National Reserve, Great Migration, Hot Air Balloon Safaris, Maasai Village Visits, Wildlife Photography, Nature Walks |
| Narok Town Center | The bustling hub of Narok with various shops, restaurants, and amenities. Great for travelers who want to experience local culture and convenience. | Narok Market, Maasai Cultural Center, Local Restaurants, Shopping Areas, Churches and Places of Worship, Community Events |
| Ngong Hills | Stunning hill range offering breathtaking views and cool climate. Popular for nature lovers and hikers looking for outdoor activities. | Ngong Hills Park, Hiking Trails, Picnic Spots, Cool Climate, Wildlife Viewing, Nearby Farms |
| Lake Nakuru National Park | Famous for its flamingos and diverse wildlife. A prime destination for tourists interested in bird watching and nature conservation. | Lake Nakuru, Flamingo Watching, Nature Trails, Wildlife Safaris, Bird Watching, Photography Spots |
| Olokurto | A serene area located near the Maasai Mara, attracting tourists seeking authentic Maasai experiences and rural tourism. | Maasai Homesteads, Cultural Tours, Rural Activities, Natural Landscapes, Community Interaction, Traditional Music and Dance |
| Talek | Gateway to the Maasai Mara, popular for its accessibility to safaris and cultural experiences. A thriving location for tourists. | Talek Gate of Maasai Mara, Safari Tours, Maasai Cultural Experiences, Wildlife Sightings, Camping Sites, Nature Trails |
| Oloolaimutia | A less crowded area near the Mara, providing a tranquil experience while still attracting tourists for safaris and cultural immersion. | Oloolaimutia Gate, Cultural Visits, Nature Walks, Wildlife Tours, Scenic Views, Lodging Options |
| Mara Sopa Lodge | An established lodge area offering luxury accommodations and ease of access to the Maasai Mara's attractions. Appeals to high-end travelers. | Mara Sopa Lodge, Luxury Lodging, Wildlife Safaris, Dining Experiences, Spa Services, Nature Tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Narok Town ward vs. Nearby Airbnb Markets
Of the five nearby markets in the table, all within 93 km, Olkaria ward (65 km away, 35 listings) earned the most per listing, about 6.9 times as much as Narok Town ward.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Olkaria ward 65 km | 35 | KES 3,334,958 | KES 29,026 | 34% |
| Malewa West ward 70 km | 31 | KES 2,428,692 | KES 31,310 | 28% |
| Naivasha 74 km | 99 | KES 243,826 | KES 11,599 | 17% |
| Viwandani ward 74 km | 37 | KES 2,178,660 | KES 14,935 | 29% |
| Nakuru 93 km | 180 | KES 232,837 | KES 6,861 | 19% |
Markets Similar to Narok Town ward
Markets elsewhere in Kenya with a similar nightly rate and occupancy to Narok Town ward:
- Kisumu Airbnb data Kenya · KES 5,893/night · 23.0%
FAQ
Narok Town ward Airbnb FAQ
How much do Airbnb hosts make in Narok Town ward?
An active Narok Town ward Airbnb grossed KES 481,544 on average in the 12 months to April 2025, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in KES 164,000 or more in a typical month.
How much can I make on Airbnb in Narok Town ward?
It depends most on the home's size, location and how it's run. The middle half of Narok Town ward listings earn between KES 52,300 and KES 164,000 in a typical month, and the top tenth KES 242,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Narok Town ward?
Listings in Narok Town ward were booked on 22% of available nights over the past year. That compares with 30% for the national average. May was the busiest month.
How much does an Airbnb cost per night in Narok Town ward?
The average booked night in Narok Town ward cost KES 6,565 before fees. Half of listings charge between KES 3,120 and KES 9,195, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Narok Town ward?
None of the active Narok Town ward listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Narok Town ward?
It can be, as extra income from a home or room you already have. The average Narok Town ward Airbnb grossed KES 481,544 in the 12 months to April 2025, 37% below the national average of KES 768,194, though with only 25 active listings a single property can move that figure, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about KES 49,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Narok Town ward?
August paid best over the past year, at KES 225,000 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Narok Town ward?
Narok Town ward stays were booked 17 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in Narok Town ward?
Maasai Mara, Narok Town Center and Ngong Hills draw the most short-term rental interest in Narok Town ward. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Narok Town ward?
AirROI counted 25 active Airbnb listings in Narok Town ward as of April 2025. The closest tracked market is Olkaria ward, 65 km away.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Narok Town ward from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Kenyan shillings at KES 129 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.