Airbnb market data · 202512 months to November 2025
La Joya, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Joya brought in MX$121,841 over the 12 months through November 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for La Joya run through November 2025.
The short answer
La Joya Airbnb Market at a Glance
Listings averaged MX$976 a night and were booked on 45% of available nights.
May, the best month, brought in about 53% more per listing than September, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, La Joya is the 37th-largest of 43 Baja California markets AirROI tracks.
Browse the live La Joya Airbnb market See Every La Joya ListingRevenue
How Much Do Airbnb Hosts Make in La Joya?
Gross bookings per La Joya listing averaged MX$121,841 over the 12 months to November 2025 (Baja California average: MX$193,900), before cleaning, platform and management costs and taxes.
The average La Joya listing brought in MX$17,900 in May, its best month, and MX$11,700 in September, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
Across La Joya's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$28,400+ a month, about 2.1 times the typical property.
- Strong performers (top 25%) earn MX$21,100 or more, roughly MX$7,700 a month above the median.
- Typical properties (median) earn about MX$13,400 a month.
- Entry-level properties (bottom 25%) earn MX$6,830 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 1.5 times what September did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$15,300. Dashed: November left out, as the latest month's data looks incomplete.
La Joya Airbnb Data by Month
Latest 12 months in the November 2025 data.
May led on revenue and bookings; nightly rates peaked in September.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Dec 2024 | MX$16,225 | 55.7% | MX$1,280 | 7 days |
| Jan 2025 | MX$15,807 | 51.8% | MX$1,255 | 13 days |
| Feb 2025 | MX$16,894 | 51.3% | MX$1,237 | 14 days |
| Mar 2025 | MX$17,751 | 58.1% | MX$1,220 | 6 days |
| Apr 2025 | MX$14,631 | 49.5% | MX$1,220 | 9 days |
| May 2025 | MX$17,949 | 58.9% | MX$1,258 | 3 days |
| Jun 2025 | MX$16,224 | 47.9% | MX$1,304 | 7 days |
| Jul 2025 | MX$12,845 | 41.7% | MX$1,292 | 15 days |
| Aug 2025 | MX$13,636 | 36.6% | MX$1,399 | 28 days |
| Sep 2025 | MX$11,709 | 31.7% | MX$1,425 | 5 days |
| Oct 2025 | MX$14,932 | 44.1% | MX$1,423 | 24 days |
| Nov 2025* | MX$9,928 | 29.2% | MX$1,454 | 3 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Nov 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical La Joya listing earns about MX$13,400 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in La Joya Profitable?
Yes, when it's run well. The average La Joya Airbnb took in MX$121,841 in the 12 months to November 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$192,000, and run by its owner at everyday costs, about MX$11,800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
La Joya Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | MX$121,841 | MX$192,000 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −MX$18,900 | −MX$29,800 |
| Utilities and internetAbout 5% of bookings | −MX$6,100 | −MX$9,600 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$2,400 | −MX$3,800 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$3,700 | −MX$5,800 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,200 | −MX$1,200 |
| Permit and registrationWhere one is required | −MX$600 | −MX$600 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 27% of bookings | −MX$32,900 | −MX$50,800 |
| Left for housing costs, then profit | MX$88,941about MX$7,400 a month | MX$141,200about MX$11,800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own La Joya Airbnb Profit
The estimate starts from La Joya's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Joya home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How La Joya's Top Earners Get There
- More nights booked. The busiest quarter of La Joya listings are booked on 65% or more of their nights, against 43% for the median listing. Ten more booked nights a year at the median rate of MX$990 adds about MX$9,900 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$1,415 a night or more, against a median of MX$990. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$12,200 a year.
- Open for the busy months. May brought the average listing about MX$17,900, against MX$11,700 in September, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$16,000 a month, against MX$10,200 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Joya?
La Joya listings were booked on 45% of the nights they were open over the past year, 18 percentage points above the Baja California average (27%) and 12 points above the Mexico average (33%). Occupancy swings from 32% in September to 59% in May.
Across La Joya's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 77%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 65% or more, roughly five nights a week.
- Typical properties (median) fill about 43% of open nights.
- Entry-level properties (bottom 25%) fill 27% or less, roughly two nights a week.
May was the busiest month in La Joya, September the quietest
Share of open nights booked, by month
Dashed: November data incomplete. The 12-month rate of 45% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in La Joya?
The average nightly rate in La Joya, known as ADR (average daily rate), was MX$976 over the past year, about 67% below the Baja California average of MX$2,995 and about 64% below the Mexico average of MX$2,675. Averaged month by month, rates peak in September and October at about MX$1,425 and bottom out in March and April at about MX$1,220.
Across La Joya's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$2,085+ a night, about 2.1 times the median.
- Strong performers (top 25%) charge MX$1,415 or more, about MX$430 above the median.
- Typical properties (median) charge about MX$990 a night.
- Entry-level properties (bottom 25%) charge MX$610 or less, about 62% of the median.
September rates ran 17% above April's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$1,300. Dashed: November data incomplete. The 12-month ADR of MX$976 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in La Joya
With only 19 active listings, the monthly pattern in La Joya is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in September.
How Far in Advance Do Guests Book Airbnb in La Joya?
Guests book La Joya stays 10 days ahead on average, so many trips are booked close to arrival. August stays are booked furthest out, about 28 days ahead, and May stays closest to arrival, about 3 days. A typical August booking is made in mid-July.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: November data incomplete. The 12-month figure of 10 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in La Joya
None of the 19 active listings in La Joya display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Joya.
Neighborhoods
Best Neighborhoods for Airbnb in La Joya
AirROI's area guide picks eight La Joya neighborhoods that draw short-term rental guests, led by La Joya Beach, Cacao Park and La Joya Village. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| La Joya Beach | Beautiful beachfront area known for its calm waters and stunning sunsets, ideal for vacationers seeking relaxation and outdoor activities. | La Joya Beach, Puerto Escondido, Surfing spots, Beachfront restaurants, Water sports rentals |
| Cacao Park | A residential area surrounded by nature, offering a tranquil setting close to amenities. Attracts families and eco-tourists looking for a peaceful retreat. | Cacao Park, Nature trails, Local markets, Craft shops, Agricultural tours |
| La Joya Village | A charming community with local shops and restaurants, perfect for those who want to experience authentic Mexican culture while being close to the beach. | Local food market, Artisan shops, Cultural festivals, Community events, Restaurants featuring local cuisine |
| Cerro del Chiquihuite | A scenic area offering panoramic views and hiking opportunities. A great choice for nature lovers and adventurous travelers. | Hiking trails, Viewpoints, Outdoor activities, Nature photography, Wildlife watching |
| Marina La Joya | A luxurious marina area known for its upscale condos and accessibility to water activities, attracting wealthy travelers and yachting enthusiasts. | Luxury yacht rentals, Fine dining restaurants, Waterfront boardwalk, Fishing tours, Sailing excursions |
| Laguna Salada | A unique saline lagoon that attracts those interested in nature, photography, and bird watching. Suitable for eco-tourism. | Bird watching, Nature photography, Kayaking, Wildlife observation, Unique landscape |
| San Vicente | A growing neighborhood with new developments and easy access to nearby attractions. Ideal for travelers looking for convenience and proximity to urban areas. | Shopping centers, Local eateries, Public parks, Cultural venues, Transport links |
| Eco-Tourism Resort Area | Focuses on sustainable tourism, appealing to environmentally conscious travelers. Offers lodging integrated with nature and eco-friendly activities. | Sustainable lodges, Eco-friendly tours, Nature hikes, Organic farms, Campsites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
La Joya vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 19 km, Chula Vista (19 km away) earned the most per listing, about 5.4 times as much as La Joya.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pórticos de San Antonio 4 km | 36 | MX$177,647 | MX$2,131 | 32% |
| Tijuana 5 km | 1,625 | MX$138,240 | MX$1,670 | 34% |
| Quinta del Cedro 6 km | 35 | MX$102,458 | MX$1,010 | 35% |
| San Antonio del Mar 10 km | 103 | MX$210,048 | MX$3,538 | 25% |
| Delegación Plyas de Tijuana 12 km | 251 | MX$144,527 | MX$1,885 | 29% |
| Rosarito 15 km | 1,295 | MX$227,159 | MX$3,719 | 24% |
| Imperial Beach United States · 17 km | 156 | MX$625,747 | MX$5,374 | 43% |
| Chula Vista United States · 19 km | 259 | MX$660,285 | MX$4,761 | 50% |
Other Airbnb Markets in Baja California
- Ensenada Airbnb data 1,569 listings
- Mexicali Airbnb data 623 listings
- San Felipe Airbnb data 381 listings
- Popotla Airbnb data 237 listings
- Guadalupe Airbnb data 145 listings
- Valle de Guadalupe Airbnb data 132 listings
- Primo Tapia Airbnb data 127 listings
- Ejido El Porvenir Airbnb data 105 listings
FAQ
La Joya Airbnb FAQ
How much do Airbnb hosts make in La Joya?
An active La Joya Airbnb grossed MX$121,841 on average in the 12 months to November 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$21,100 or more in a typical month.
How much can I make on Airbnb in La Joya?
It depends most on the home's size, location and how it's run. The middle half of La Joya listings earn between MX$6,830 and MX$21,100 in a typical month, and the top tenth MX$28,400 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Joya?
Listings in La Joya were booked on 45% of available nights over the past year. That compares with 27% for the Baja California average. May was the busiest month.
How much does an Airbnb cost per night in La Joya?
The average booked night in La Joya cost MX$976 before fees. Half of listings charge between MX$610 and MX$1,415, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in La Joya?
None of the active La Joya listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in La Joya?
Yes, when it's run well. The average La Joya Airbnb grossed MX$121,841 in the 12 months to November 2025, 37% below the Baja California average of MX$193,900, though with only 19 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$11,800 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in La Joya?
May paid best over the past year, at MX$17,900 per active listing, and September paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in La Joya?
La Joya stays were booked 10 days before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in La Joya?
La Joya Beach, Cacao Park and La Joya Village draw the most short-term rental interest in La Joya. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Joya?
AirROI counted 19 active Airbnb listings in La Joya as of November 2025. The closest tracked market is Pórticos de San Antonio, 4 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in La Joya from December 2024 to November 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.