A place to relax 🏠💃🏻⛱🏊🏻♀️ Entire home · 4 bedrooms Rated 4.43 - Revenue
- MX$555,936
- Occupancy
- 30.0%
- Daily rate
- MX$4,897
Airbnb market data · 202612 months to September 2026
The average Airbnb in Gómez Palacio brought in MX$63,019 over the 12 months through September 2026, about 20% less than the Durango average of MX$78,569.
The short answer
Bookings in Gómez Palacio trail the Durango average, at prices about 7% lower. Listings averaged MX$962 a night and were booked on 29% of available nights, against MX$1,035 and 32% for the Durango average.
Timing matters: in July, usually the best month, the average listing earns about 2.4 times as much as in February, usually the slowest.
With 71 active listings, Gómez Palacio is the second-largest of 3 Durango markets AirROI tracks.
Browse the live Gómez Palacio Airbnb market See Every Gómez Palacio ListingRevenue
Gross bookings per Gómez Palacio listing averaged MX$63,019 over the 12 months to September 2026 (Durango average: MX$78,569), before cleaning, platform and management costs and taxes.
In a typical year, the average Gómez Palacio listing brings in MX$14,500 in July, its best month, and MX$5,970 in February, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.4 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$9,220. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and bookings; nightly rates peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$7,078 | 27.5% | MX$917 | MX$236 | 4 days | 4.8 nights |
| Oct 2025 | MX$9,796 | 38.8% | MX$931 | MX$316 | 8 days | 5.4 nights |
| Nov 2025 | MX$9,383 | 36.8% | MX$925 | MX$313 | 8 days | 6 nights |
| Dec 2025 | MX$10,071 | 35.5% | MX$936 | MX$325 | 16 days | 4.3 nights |
| Jan 2026 | MX$7,528 | 29.2% | MX$921 | MX$243 | 13 days | 7.3 nights |
| Feb 2026 | MX$6,416 | 23.2% | MX$924 | MX$229 | 6 days | 4.4 nights |
| Mar 2026 | MX$8,038 | 33.7% | MX$942 | MX$259 | 7 days | 4 nights |
| Apr 2026 | MX$8,263 | 26.3% | MX$962 | MX$275 | 18 days | 5.6 nights |
| May 2026 | MX$12,077 | 32.4% | MX$1,056 | MX$390 | 8 days | 5.2 nights |
| Jun 2026 | MX$11,441 | 38.5% | MX$1,081 | MX$381 | 13 days | 5.6 nights |
| Jul 2026 | MX$16,814 | 39.3% | MX$1,088 | MX$542 | 18 days | 7.8 nights |
| Aug 2026 | MX$9,910 | 33.4% | MX$1,091 | MX$320 | 14 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Gómez Palacio home could earn, enter its address, bedrooms and guests in the short-term rental calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Gómez Palacio Airbnb took in MX$63,019 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$128,620, and run by its owner at everyday costs, about MX$7,820 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$59,979 | MX$122,420 |
| Cleaning fees guests pay5% of Gómez Palacio bookings | MX$3,040 | MX$6,200 |
| Gross bookings | MX$63,019 | MX$128,620 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 68% of Gómez Palacio listings on Simplified Pricing, 3% for the rest | −MX$7,220 | −MX$14,730 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$3,040 | −MX$6,200 |
| Utilities and internetAbout 5% of bookings | −MX$3,150 | −MX$6,430 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,260 | −MX$2,570 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$1,890 | −MX$3,860 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$630 | −MX$630 |
| Permit and registrationWhere one is required | −MX$320 | −MX$320 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −MX$17,510 | −MX$34,740 |
| Left for housing costs, then profit | MX$45,509about MX$3,790 a month | MX$93,880about MX$7,820 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Gómez Palacio's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gómez Palacio home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$10,720 a month, against MX$5,250 for the average one.
Occupancy
Gómez Palacio listings were booked on 29% of the nights they were open over the past year, 3 percentage points below the Durango average (32%) and 4 points below the Mexico average (33%). In a typical year, occupancy climbs to 44% in October and falls to 26% in February.
The busiest tenth of listings are booked about 5.7 times as often as the bottom quarter.
October is usually the busiest month in Gómez Palacio, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 29% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Gómez Palacio, known as ADR (average daily rate), was MX$962 over the past year, about 7% below the Durango average of MX$1,035 and about 62% below the Mexico average of MX$2,565. In a typical year, rates peak in July and August at about MX$1,000 and bottom out in September and December at about MX$860.
The top 10% charge about 2.8 times the rate of the bottom quarter.
August rates run 16% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$923.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Gómez Palacio it averaged MX$265 over the past year, from about MX$212 in a typical January to about MX$468 in a typical July.
Per open night, by tier:
July RevPAR is about 2.2 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$302. The 12-month RevPAR of MX$265 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Gómez Palacio has two high seasons, May–July and October–December, which makes it a moderately seasonal market. Business is slowest from January to April and slows again in September.
Average revenue by month in Gómez Palacio
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$9,220.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | MX$6,590 |
| February | Low season | MX$5,970 |
| March | Low season | MX$7,130 |
| April | Low season | MX$7,990 |
| May | High season | MX$10,200 |
| June | High season | MX$10,400 |
| July | High season | MX$14,500 |
| August | Shoulder season | MX$8,720 |
| September | Low season | MX$7,860 |
| October | High season | MX$10,500 |
| November | High season | MX$10,000 |
| December | High season | MX$10,700 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMay–July, October–December | MX$11,100 | 40% | MX$929 |
| Shoulder seasonAugust | MX$8,720 | 35% | MX$999 |
| Low seasonJanuary–April, September | MX$7,110 | 30% | MX$900 |
Guests book Gómez Palacio stays 11 days ahead on average, so many trips are booked close to arrival. December stays are booked furthest out, about 20 days ahead, and September stays closest to arrival, about 7 days. A typical December booking is made in late November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 71 active listings in Gómez Palacio display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Gómez Palacio.
Neighborhoods
AirROI's area guide picks eight Gómez Palacio neighborhoods that draw short-term rental guests, led by Centro Histórico, Gómez Palacio Sur and Las Julias. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | Cultural heart of Gómez Palacio with rich history and architecture. Ideal for tourists interested in exploring local heritage, museums, and bustling markets. | Museum of the Revolution, Main Plaza, Church of Our Lady of Sorrows, Local artisan markets, Cultural events and festivals |
| Gómez Palacio Sur | Residential area with family-friendly amenities. Great for longer stays and local experiences, attracting visitors looking for a homely vibe with access to parks and shopping. | Parque la Victoria, Local dining spots, Shopping centers, Community events |
| Las Julias | Growing neighborhood known for new developments and proximity to commercial areas. Suitable for business travelers and those visiting industrial zones. | Shopping malls, Business parks, Local eateries |
| Gavilanes | A peaceful suburban area offering a quiet escape just outside the city. Perfect for families and nature lovers seeking tranquility away from the urban bustle. | Parks and green spaces, Natural trails, Family-friendly environment |
| Paseo de la República | Strategic location for those traveling primarily for business. Close to major highways and commercial areas, it's perfect for corporate stays and events. | Business centers, Restaurants, Nearby industrial areas |
| El Refugio | A residential area that attracts both locals and visitors due to its amenities and community spaces, making it perfect for tourists looking for authenticity. | Community parks, Local shops, Restaurants |
| Las Playas | Close to recreational areas and outdoor activities. Ideal for those seeking relaxation and nature, as well as families looking for vacation spots. | Water parks, Local hiking trails, Family recreational areas |
| San Isidro | A vibrant neighborhood known for its local markets and culinary offerings. Attracts foodies and families looking for an authentic experience. | Local markets, Traditional food joints, Cultural events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 86% of listings in Gómez Palacio, alongside 10 private-room listings (14%). Houses are the most common property type at 51%, ahead of apartments and condos (39%).
Mostly entire homes, with a private-room segment
Gómez Palacio Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 85.9% | 61 |
| Private room | 14.1% | 10 |
Listings by property type
Gómez Palacio Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 50.7% | 36 |
| Apartment/Condo | 39.4% | 28 |
| Hotel/Boutique | 5.6% | 4 |
| Others | 2.8% | 2 |
| Cabin/Outdoor | 1.4% | 1 |
One- and two-bedroom homes are equally common in Gómez Palacio (38% of entire homes each), followed by three-bedroom homes (21%). Shares are of the 61 entire homes that give a bedroom count; rented rooms are left out.
Gómez Palacio entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 37.7% | 23 |
| 2 bedrooms | 37.7% | 23 |
| 3 bedrooms | 21.3% | 13 |
| 4 bedrooms | 1.6% | 1 |
| 5+ bedrooms | 1.6% | 1 |
A typical one-bedroom home in Gómez Palacio earned MX$35,200 over the past year, against MX$69,800 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 23 | MX$35,200 | MX$40,300 | MX$680 | 31% |
| 2 bedrooms | 23 | MX$38,700 | MX$58,500 | MX$1,045 | 28% |
| 3 bedrooms | 13 | MX$69,800 | MX$104,000 | MX$1,204 | 36% |
Most Gómez Palacio listings are sized for couples and small families: 68% sleep four guests or fewer, and just 8% take eight or more. Shares are of the 65 listings with a guest capacity on file (92% of the market).
Gómez Palacio listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 23.1% | 15 |
| 3 guests | 6.2% | 4 |
| 4 guests | 38.5% | 25 |
| 5 guests | 3.1% | 2 |
| 6 guests | 15.4% | 10 |
| 7 guests | 6.2% | 4 |
| 8+ guests | 7.7% | 5 |
Gómez Palacio hosts set up an average of 2.9 beds per listing. Only 45% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is common in Gómez Palacio: 72% of listings offer it, and 46% offer self check-in.
Share of Gómez Palacio listings with each common amenity
Guests
Most Gómez Palacio guests are domestic, but a sizeable minority come from abroad: 17% of those who left reviews live outside Mexico, led by visitors from the United States. Spanish is spoken by 66% of guests, and English by 32%.
83% of Gómez Palacio guests are domestic
Where guests who left reviews live
Where Gómez Palacio guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Mexico City | 8.8% |
| Durango | 6.8% |
| Ciudad Juárez | 5.6% |
| Torreón | 5.2% |
| Chihuahua | 5.2% |
Where Gómez Palacio guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 83.5% |
| United States | 16.5% |
Languages spoken by Gómez Palacio guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 66.3% |
| English | 31.7% |
| French | 1.0% |
| Italian | 0.5% |
| Hebrew | 0.5% |
Gómez Palacio Airbnbs average 4.81 stars, and 41% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.79.
Communication scores highest in Gómez Palacio; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.80 |
| Communication | 4.90 |
| Location | 4.79 |
| Check-in | 4.88 |
| Value | 4.80 |
Booking patterns
More than nine in ten Gómez Palacio listings are open to guests more than 180 days a year, but only 7% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year Gómez Palacio listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 70.4% | 50 |
| 181-270 days | 22.5% | 16 |
| 91-180 days | 7.0% | 5 |
Days a year Gómez Palacio listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 7.0% | 5 |
| 91-180 days | 22.5% | 16 |
| 31-90 days | 29.6% | 21 |
| 1-30 days | 40.8% | 29 |
The average Gómez Palacio booking lasts 5.3 nights, longest in July and shortest in August. Listings took about 11 bookings each over the year. Nearly three-quarters of listings that give a check-in time set it at 3 p.m., with check-out usually at noon.
Average length of stay by month in Gómez Palacio
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Gómez Palacio accept stays of one or two nights.
Minimum stay set by Gómez Palacio listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Gómez Palacio, used by 46% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about eight in ten listings offer Flexible or Moderate terms, against 20% on Firm or stricter ones.
Cancellation policies of Gómez Palacio listings, from most to least flexible
Share of listings by the policy they use
About six in ten Gómez Palacio listings charge a cleaning fee. The typical fee is about MX$280. Spread over the average stay of 5.3 nights, that adds roughly MX$55 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Gómez Palacio, a four-bedroom home, took in MX$556,000 over the past year, about 8.8 times the city's average of MX$63,000.
A place to relax 🏠💃🏻⛱🏊🏻♀️ Entire home · 4 bedrooms Rated 4.43
Alamos148 comfortable residence 6p magnificent area Entire home · 3 bedrooms Rated 4.80
My Little House 2 Entire home · 3 bedrooms Rated 4.96
Comfortable residence, private fracc Entire home · 3 bedrooms Rated 4.73
House with electric gate, near Paseo Gómez Entire home · 3 bedrooms Rated 4.50
Nice house in a gated community 10 minutes from Paseo Gómez Pal Entire home · 2 bedrooms Rated 4.93 Fewer than 1% of Gómez Palacio listings are classed as professionally managed. Superhosts run 46% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 68% of listings.
Nearby markets
Of the two nearby markets in the table, all within 12 km, La Concha (12 km away, 65 listings) earned the most per listing, about 95% more than Gómez Palacio.
See all 3 Durango Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Gómez Palacio:
FAQ
An active Gómez Palacio Airbnb grossed MX$63,019 on average in the 12 months to September 2026, according to AirROI's tracking of 71 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$13,400 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Gómez Palacio listings earn between MX$3,020 and MX$13,400 in a typical month, and the top tenth MX$21,800 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Gómez Palacio were booked on 29% of available nights over the past year. That compares with 32% for the Durango average. October is usually the busiest month.
The average booked night in Gómez Palacio cost MX$962 before fees. Half of listings charge between MX$565 and MX$1,050, so bedroom count and location move the price more than the average suggests.
None of the active Gómez Palacio listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Gómez Palacio Airbnb grossed MX$63,019 in the 12 months to September 2026, 20% below the Durango average of MX$78,569, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$7,820 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
July usually pays best, averaging MX$14,500 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Gómez Palacio listing was open to book earned MX$265 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$506 or more.
Gómez Palacio stays were booked 11 days before arrival on average over the past year, so a listing can still fill close to the date.
The average Gómez Palacio Airbnb stay lasted 5.3 nights over the past year. A listing took 11 reservations over the year on average.
Guests rate Gómez Palacio Airbnbs 4.81 out of 5 on average. Guests score communication highest and location lowest.
Centro Histórico, Gómez Palacio Sur and Las Julias draw the most short-term rental interest in Gómez Palacio. The neighborhood guide explains what brings guests to each.
AirROI counted 71 active Airbnb listings in Gómez Palacio as of September 2026. The closest tracked market is Torreón, 9 km away.
In Gómez Palacio, about six in ten listings add a cleaning fee, and the typical fee is about MX$280.
Method
Figures on this page cover 71 active Airbnb listings in Gómez Palacio from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.