Airbnb market data · 202612 months to September 2026
La Ciudad, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in La Ciudad brought in MX$81,664 over the 12 months through September 2026, across just 27 active listings, so a single property can move that figure.
The short answer
La Ciudad Airbnb Market at a Glance
La Ciudad earns on price rather than volume. Listings averaged MX$3,114 a night and were booked on 15% of available nights, against MX$1,035 and 32% for the Durango average.
Timing matters: in July, usually the best month, the average listing earns about three times as much as in May, usually the slowest. With only 27 active listings, a few bookings can reorder the months.
With 27 active listings, La Ciudad is the third-largest of 3 Durango markets AirROI tracks.
Browse the live La Ciudad Airbnb market See Every La Ciudad ListingRevenue
How Much Do Airbnb Hosts Make in La Ciudad?
Gross bookings per La Ciudad listing averaged MX$81,664 over the 12 months to September 2026 (Durango average: MX$78,569), before cleaning, platform and management costs and taxes.
In a typical year, the average La Ciudad listing brings in MX$25,400 in July, its best month, and MX$8,510 in May, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across La Ciudad's 27 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$38,700+ a month, about 3.5 times the typical property.
- Strong performers (top 25%) earn MX$22,200 or more, roughly MX$11,000 a month above the median.
- Typical properties (median) earn about MX$11,100 a month.
- Entry-level properties (bottom 25%) earn MX$6,610 or less, about 60% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about three times what May does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$15,100. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
La Ciudad Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue and bookings; nightly rates peaked in July 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$19,456 | 22.6% | MX$2,806 | MX$649 | 30 days | 2.8 nights |
| Oct 2025 | MX$11,597 | 12.9% | MX$2,844 | MX$374 | 27 days | 1.7 nights |
| Nov 2025 | MX$15,102 | 14.6% | MX$2,856 | MX$503 | 57 days | 1.9 nights |
| Dec 2025 | MX$24,880 | 23.0% | MX$2,922 | MX$803 | 39 days | 2.1 nights |
| Jan 2026 | MX$19,039 | 19.2% | MX$2,890 | MX$614 | 25 days | 1.9 nights |
| Feb 2026 | MX$10,288 | 11.7% | MX$2,891 | MX$367 | 7 days | 1.5 nights |
| Mar 2026 | MX$9,797 | 11.0% | MX$2,878 | MX$316 | 23 days | 1.2 nights |
| Apr 2026 | MX$10,751 | 12.8% | MX$2,890 | MX$358 | 13 days | 1.7 nights |
| May 2026 | MX$9,412 | 9.7% | MX$3,125 | MX$304 | 53 days | 2 nights |
| Jun 2026 | MX$31,672 | 31.1% | MX$3,136 | MX$1,056 | 20 days | 2.7 nights |
| Jul 2026 | MX$25,587 | 19.7% | MX$3,146 | MX$825 | 42 days | 3 nights |
| Aug 2026 | MX$12,767 | 15.5% | MX$3,081 | MX$412 | 23 days | 1.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical La Ciudad listing earns about MX$11,100 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in La Ciudad Profitable?
Yes, when it's run well. The average La Ciudad Airbnb took in MX$81,664 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$163,440, and run by its owner at everyday costs, about MX$9,930 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
La Ciudad Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$77,594 | MX$155,290 |
| Cleaning fees guests pay5% of La Ciudad bookings | MX$4,070 | MX$8,150 |
| Gross bookings | MX$81,664 | MX$163,440 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 67% of La Ciudad listings on Simplified Pricing, 3% for the rest | −MX$9,260 | −MX$18,520 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$4,070 | −MX$8,150 |
| Utilities and internetAbout 5% of bookings | −MX$4,080 | −MX$8,170 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,630 | −MX$3,270 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$2,450 | −MX$4,900 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$820 | −MX$820 |
| Permit and registrationWhere one is required | −MX$410 | −MX$410 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −MX$22,720 | −MX$44,240 |
| Left for housing costs, then profit | MX$58,944about MX$4,910 a month | MX$119,200about MX$9,930 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own La Ciudad Airbnb Profit
The estimate starts from La Ciudad's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Ciudad home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How La Ciudad's Top Earners Get There
- More nights booked. The busiest quarter of La Ciudad listings are booked on 23% or more of their nights, against 11% for the median listing. Ten more booked nights a year at the median rate of MX$2,855 adds about MX$28,600 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$3,755 a night or more, against a median of MX$2,855. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$7,760 a year.
- Open for the busy months. In a typical year, July brings the average listing about MX$25,400, against MX$8,510 in May, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. La Ciudad listings average 4.73 stars, and 7% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$13,620 a month, against MX$6,810 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in La Ciudad?
La Ciudad listings were booked on 15% of the nights they were open over the past year, 17 percentage points below the Durango average (32%) and 18 points below the Mexico average (33%). In a typical year, occupancy climbs to 24% in June and falls to 10% in May.
Across La Ciudad's 27 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 39%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 23% or more, roughly one and a half nights a week.
- Typical properties (median) fill about 11% of open nights.
- Entry-level properties (bottom 25%) fill 8% or less, less than one night a week.
June is usually the busiest month in La Ciudad, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 15% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in La Ciudad?
The average nightly rate in La Ciudad, known as ADR (average daily rate), was MX$3,114 over the past year, about three times the Durango average of MX$1,035 and about 21% above the Mexico average of MX$2,565. Averaged month by month over the past two years, rates barely change through the year, staying between about MX$2,760 and MX$2,970.
Across La Ciudad's 27 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$4,620+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge MX$3,755 or more, about MX$900 above the median.
- Typical properties (median) charge about MX$2,855 a night.
- Entry-level properties (bottom 25%) charge MX$2,095 or less, about three-quarters of the median.
Average nightly rate by month in La Ciudad
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$2,870. The 12-month ADR of MX$3,114 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in La Ciudad?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Ciudad it averaged MX$478 over the past year, from about MX$274 in a typical May to about MX$818 in a typical July.
Across La Ciudad's 27 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn MX$1,030+ per open night, about 2.6 times the median.
- Strong performers (top 25%) earn MX$682 or more, about MX$290 a night above the median.
- Typical properties (median) earn about MX$397 per open night.
- Entry-level properties (bottom 25%) earn MX$197 or less, about half of the median.
July RevPAR is about three times May's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$496.
Seasonality
Best and Worst Months for Airbnb in La Ciudad
With only 27 active listings, the monthly pattern in La Ciudad is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in May.
Average revenue by month in La Ciudad
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$15,100.
Revenue by month in La Ciudad in numbers
| Month | Revenue per listing |
|---|---|
| January | MX$14,000 |
| February | MX$9,960 |
| March | MX$10,700 |
| April | MX$12,100 |
| May | MX$8,510 |
| June | MX$23,400 |
| July | MX$25,400 |
| August | MX$16,300 |
| September | MX$16,800 |
| October | MX$11,600 |
| November | MX$11,800 |
| December | MX$20,700 |
How Far in Advance Do Guests Book Airbnb in La Ciudad?
Guests book La Ciudad stays 29 days ahead on average (about four weeks). November stays are booked furthest out, about 60 days ahead, and August stays closest to arrival, about 18 days. A typical November booking is made in mid-September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in La Ciudad
None of the 27 active listings in La Ciudad display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Ciudad.
Neighborhoods
Best Neighborhoods for Airbnb in La Ciudad
AirROI's area guide picks eight La Ciudad neighborhoods that draw short-term rental guests, led by Centro Histórico, Mole and Pan de Muerto and Chupaderos. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The historical center of Durango offers rich cultural experiences with colonial architecture, museums, and local cuisine. It attracts tourists interested in history and tradition. | Durango Cathedral, Ex-Convent of the Franciscanos, Francisco Villa Museum, Revolution Museum, Plaza de Armas |
| Mole and Pan de Muerto | This vibrant area is known for its traditional Day of the Dead celebrations and local culinary delights, drawing tourists for unique cultural experiences. | Cemetery of Dolores, Traditional markets, Local eateries serving Mole and Pan de Muerto, Festivals celebrating Día de Muertos |
| Chupaderos | A natural area ideal for outdoor activities, hikes, and ecotourism. It's great for those looking to escape the city and enjoy nature. | Cerro de los Remedios, Hiking trails, Birdwatching, Natural parks |
| Durango's Sierra | The Sierra region offers stunning landscapes and adventure tourism options, attracting visitors who love nature and exploration. | Sierra Madre Occidental, Adventure parks, Camping spots, Natural wonders |
| Guadiana Park | A popular urban park perfect for relaxation, picnics, and family activities, attracting locals and tourists alike. | Guadiana River, Walking paths, Playgrounds, Outdoor events |
| El Parque de la Ciudad | A modern urban park that provides recreational activities and cultural events, ideal for families and sports enthusiasts. | Play areas, Cultural events, Green spaces, Open-air theater |
| Pueblo Nuevo | This neighborhood offers a variety of local dining and shopping experiences, attracting both locals and travelers seeking authenticity. | Local restaurants, Artisan markets, Shopping areas, Community events |
| Los Castaños | A residential and tourist-friendly area known for its quiet atmosphere and close proximity to essential amenities and attractions. | Quiet neighborhoods, Local markets, Convenience stores, Easy access to main roads |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
La Ciudad vs. Nearby Airbnb Markets
The only nearby market in the table, Mazatlán (94 km away), earned about 82% more than La Ciudad per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Mazatlán 94 km | 4,955 | MX$148,661 | MX$2,434 | 26% |
Other Airbnb Markets in Durango
- Durango Airbnb data 588 listings
- Gómez Palacio Airbnb data 71 listings
See all 3 Durango Airbnb markets
Markets Similar to La Ciudad
Markets elsewhere in Mexico with a similar nightly rate and occupancy to La Ciudad:
- Cuatro Ciénegas de Carranza Airbnb data Mexico · MX$3,183/night · 19.0%
- Baja California Airbnb data Mexico · MX$3,601/night · 19.1%
- Parras de la Fuente Airbnb data Mexico · MX$3,683/night · 18.9%
- Valle de Guadalupe Airbnb data Mexico · MX$3,528/night · 20.2%
FAQ
La Ciudad Airbnb FAQ
How much do Airbnb hosts make in La Ciudad?
An active La Ciudad Airbnb grossed MX$81,664 on average in the 12 months to September 2026, according to AirROI's tracking of 27 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$22,200 or more in a typical month.
How much can I make on Airbnb in La Ciudad?
It depends most on the home's size, location and how it's run. The middle half of La Ciudad listings earn between MX$6,610 and MX$22,200 in a typical month, and the top tenth MX$38,700 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in La Ciudad?
Listings in La Ciudad were booked on 15% of available nights over the past year. That compares with 32% for the Durango average. June is usually the busiest month.
How much does an Airbnb cost per night in La Ciudad?
The average booked night in La Ciudad cost MX$3,114 before fees. Half of listings charge between MX$2,095 and MX$3,755, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in La Ciudad?
None of the active La Ciudad listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in La Ciudad?
Yes, when it's run well. The average La Ciudad Airbnb grossed MX$81,664 in the 12 months to September 2026, in line with the Durango average, though with only 27 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$9,930 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in La Ciudad?
July usually pays best, averaging MX$25,400 per active listing over the past two years, and May usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in La Ciudad?
Each night a La Ciudad listing was open to book earned MX$478 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$1,030 or more.
How far in advance do guests book Airbnbs in La Ciudad?
La Ciudad stays were booked 29 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in La Ciudad?
The average La Ciudad Airbnb stay lasted 2.3 nights over the past year. A listing took 8 reservations over the year on average.
How are Airbnbs in La Ciudad rated?
Guests rate La Ciudad Airbnbs 4.73 out of 5 on average. Guests score cleanliness highest and value lowest.
What are the best neighborhoods for Airbnb in La Ciudad?
Centro Histórico, Mole and Pan de Muerto and Chupaderos draw the most short-term rental interest in La Ciudad. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in La Ciudad?
AirROI counted 27 active Airbnb listings in La Ciudad as of September 2026. The closest tracked market is Mazatlán, 94 km away.
How much are Airbnb cleaning fees in La Ciudad?
In La Ciudad, nearly half of listings add a cleaning fee, and the typical fee is about MX$560.
Method
About This Data
Figures on this page cover 27 active Airbnb listings in La Ciudad from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.