Airbnb market data · 202512 months to May 2025
Estado de México, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Estado de México brought in MX$147,104 over the 12 months through May 2025, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Estado de México run through May 2025.
The short answer
Estado de México Airbnb Market at a Glance
Listings averaged MX$2,673 a night and were booked on 22% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.6 times as much as in January, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Estado de México is the 26th-largest of 29 State of Mexico markets AirROI tracks.
Browse the live Estado de México Airbnb market See Every Estado de México ListingRevenue
How Much Do Airbnb Hosts Make in Estado de México?
Gross bookings per Estado de México listing averaged MX$147,104 over the 12 months to May 2025 (State of Mexico average: MX$184,897), before cleaning, platform and management costs and taxes.
The average Estado de México listing brought in MX$37,700 in July, its best month, and MX$14,300 in January, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Estado de México's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$51,700+ a month, about 5.4 times the typical property.
- Strong performers (top 25%) earn MX$25,700 or more, roughly MX$16,000 a month above the median.
- Typical properties (median) earn about MX$9,590 a month.
- Entry-level properties (bottom 25%) earn MX$3,560 or less, about a third of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.6 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$19,600.
Estado de México Airbnb Data by Month
Latest 12 months in the May 2025 data.
July led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | MX$15,916 | 14.6% | MX$4,262 | 72 days |
| Jul 2024 | MX$37,679 | 27.7% | MX$4,257 | 44 days |
| Aug 2024 | MX$22,857 | 23.3% | MX$4,226 | 37 days |
| Sep 2024 | MX$21,585 | 26.2% | MX$4,183 | 37 days |
| Oct 2024 | MX$19,864 | 22.0% | MX$4,168 | 50 days |
| Nov 2024 | MX$19,306 | 21.4% | MX$4,182 | 24 days |
| Dec 2024 | MX$19,001 | 27.4% | MX$4,160 | 22 days |
| Jan 2025 | MX$14,268 | 22.6% | MX$2,468 | 14 days |
| Feb 2025 | MX$14,877 | 22.6% | MX$2,507 | 18 days |
| Mar 2025 | MX$17,695 | 22.3% | MX$2,492 | 10 days |
| Apr 2025 | MX$17,779 | 20.7% | MX$2,524 | 13 days |
| May 2025 | MX$14,271 | 17.3% | MX$2,585 | 19 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Estado de México home could earn, enter its address, bedrooms and guests in the Airbnb estimator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Estado de México Profitable?
Yes, when it's run well. The average Estado de México Airbnb took in MX$147,104 in the 12 months to May 2025, and run by its owner at everyday costs, about MX$9,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$24,200 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Estado de México Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | MX$147,104 | MX$393,400 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −MX$22,800 | −MX$61,000 |
| Utilities and internetAbout 5% of bookings | −MX$7,400 | −MX$19,700 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$2,900 | −MX$7,900 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$4,400 | −MX$11,800 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,500 | −MX$1,500 |
| Permit and registrationWhere one is required | −MX$700 | −MX$700 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 27% of bookings | −MX$39,700 | −MX$102,600 |
| Left for housing costs, then profit | MX$107,404about MX$9,000 a month | MX$290,800about MX$24,200 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Estado de México Airbnb Profit
The estimate starts from Estado de México's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Estado de México home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Estado de México's Top Earners Get There
- More nights booked. The busiest quarter of Estado de México listings are booked on 32% or more of their nights, against 17% for the median listing. Ten more booked nights a year at the median rate of MX$1,505 adds about MX$15,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$3,700 a night or more, against a median of MX$1,505. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$14,700 a year.
- Open for the busy months. July brought the average listing about MX$37,700, against MX$14,300 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$32,800 a month, against MX$12,300 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Estado de México?
Estado de México listings were booked on 22% of the nights they were open over the past year, 7 percentage points below the State of Mexico average (29%) and 11 points below the Mexico average (33%). Occupancy climbs to 28% in July and falls to 15% in June.
Across Estado de México's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 45%+ of open nights, 28 points above the median.
- Strong performers (top 25%) fill 32% or more, roughly two nights a week.
- Typical properties (median) fill about 17% of open nights.
- Entry-level properties (bottom 25%) fill 8% or less, less than one night a week.
July was the busiest month in Estado de México, June the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Estado de México?
The average nightly rate in Estado de México, known as ADR (average daily rate), was MX$2,673 over the past year, about 13% below the State of Mexico average of MX$3,055 and about the same as the Mexico average (MX$2,675). Rates swing with the seasons, from about MX$2,470 in January and March to about MX$4,260 in June and July.
Across Estado de México's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$8,115+ a night, about 5.4 times the median.
- Strong performers (top 25%) charge MX$3,700 or more, about MX$2,200 above the median.
- Typical properties (median) charge about MX$1,505 a night.
- Entry-level properties (bottom 25%) charge MX$770 or less, about half of the median.
June rates ran 73% above January's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$3,500. The 12-month ADR of MX$2,673 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Estado de México
With only 21 active listings, the monthly pattern in Estado de México is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Estado de México?
Guests book Estado de México stays 19 days ahead on average (about three weeks), so many trips are booked close to arrival. June stays are booked furthest out, about 72 days ahead, and March stays closest to arrival, about 10 days. A typical June booking is made in early April.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 19 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Estado de México
5% of the 21 active listings in Estado de México display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Estado de México.
Neighborhoods
Best Neighborhoods for Airbnb in Estado de México
AirROI's area guide picks five Estado de México neighborhoods that draw short-term rental guests, led by Ecatepec, Naucalpan and Chicoloapan. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ecatepec | One of the largest municipalities in the State of Mexico, Ecatepec is good for Airbnb investments due to its proximity to urban amenities and major highways leading to Mexico City. | Parque Las Américas, Basilica de los Remedios, Zona Arqueológica de Teotihuacan, Cerro de la Estrella, Islote de la Cienega |
| Naucalpan | A significant suburban area near Mexico City, Naucalpan is known for its commercial centers and residential neighborhoods, attracting visitors for both leisure and business. | Los Cáscaras Park, Arcos del Bicentenario, Zona Arqueológica de Tepotzotlán, Centro Comercial Interlomas, Museo del Chopo |
| Chicoloapan | An emerging area with a combination of urban and natural attractions, suitable for visitors who seek an authentic Mexican experience outside the main tourist routes. | Pueblo de Chicoloapan, Parque Ecoturístico, Museo Arqueológico, Cerro del Tepozteco, Centro Cultural |
| Ixtapaluca | Known for its natural beauty and outdoor activities, Ixtapaluca attracts adventure seekers and those looking to escape the city without traveling too far. | Cerro de la Cruz, Parque Nacional Iztaccíhuatl, Cañada de la Virgen, Plaza de Ixtapaluca, Centro de Ecoturismo |
| Mazatepec | A charming destination with historical sites and beautiful landscapes, ideal for visitors looking for a unique and tranquil getaway near Mexico City. | Ex Convento de San Juan Bautista, Cascadas de Mazatepec, Zona Arqueológica, Parque Acuático, Centro Histórico de Mazatepec |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Estado de México vs. Nearby Airbnb Markets
Estado de México earns about as much per listing as Naucalpan de Juárez, the top earner of the eight nearby markets in the table, all within 41 km. Tlalnepantla de Baz was the busiest, booked on 38% of nights against 22% in Estado de México.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| San Pedro Totoltepec 20 km | 37 | MX$59,951 | MX$996 | 30% |
| Toluca 23 km | 405 | MX$64,400 | MX$768 | 31% |
| Metepec 25 km | 149 | MX$73,174 | MX$1,108 | 28% |
| Villa del Carbón 30 km | 52 | MX$77,833 | MX$1,395 | 22% |
| Interlomas 35 km | 61 | MX$143,616 | MX$1,851 | 36% |
| Naucalpan de Juárez 36 km | 213 | MX$149,536 | MX$1,458 | 36% |
| Ciudad López Mateos 38 km | 81 | MX$65,608 | MX$1,177 | 32% |
| Tlalnepantla de Baz 41 km | 49 | MX$75,907 | MX$876 | 38% |
Other Airbnb Markets in State of Mexico
- Valle de Bravo Airbnb data 834 listings
- Nezahualcóyotl Airbnb data 99 listings
- Tlalnepantla Airbnb data 77 listings
- Coacalco de Berriozábal Airbnb data 45 listings
- Cuadrilla de Dolores Airbnb data 39 listings
- Casas Viejas Airbnb data 38 listings
- Ejido San Gaspar Airbnb data 38 listings
See all 29 State of Mexico Airbnb markets
Markets Similar to Estado de México
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Estado de México:
- Huasca de Ocampo Airbnb data Mexico · MX$2,772/night · 21.9%
- Atlixco Airbnb data Mexico · MX$2,732/night · 22.8%
- Emiliano Zapata Airbnb data Mexico · MX$2,788/night · 22.4%
- Xochitepec Airbnb data Mexico · MX$2,955/night · 22.7%
- Tlayacapan Airbnb data Mexico · MX$2,856/night · 23.8%
- Tezoyuca Airbnb data Mexico · MX$2,432/night · 23.7%
FAQ
Estado de México Airbnb FAQ
How much do Airbnb hosts make in Estado de México?
An active Estado de México Airbnb grossed MX$147,104 on average in the 12 months to May 2025, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$25,700 or more in a typical month.
How much can I make on Airbnb in Estado de México?
It depends most on the home's size, location and how it's run. The middle half of Estado de México listings earn between MX$3,560 and MX$25,700 in a typical month, and the top tenth MX$51,700 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Estado de México?
Listings in Estado de México were booked on 22% of available nights over the past year. That compares with 29% for the State of Mexico average. July was the busiest month.
How much does an Airbnb cost per night in Estado de México?
The average booked night in Estado de México cost MX$2,673 before fees. Half of listings charge between MX$770 and MX$3,700, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Estado de México?
In Estado de México, 5% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Estado de México?
Yes, when it's run well. The average Estado de México Airbnb grossed MX$147,104 in the 12 months to May 2025, 20% below the State of Mexico average of MX$184,897, though with only 21 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$107,404 a year (about MX$9,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$24,200 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Estado de México?
July paid best over the past year, at MX$37,700 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Estado de México?
Estado de México stays were booked 19 days (about three weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in Estado de México?
Ecatepec, Naucalpan and Chicoloapan draw the most short-term rental interest in Estado de México. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Estado de México?
AirROI counted 21 active Airbnb listings in Estado de México as of May 2025. The closest tracked market is San Pedro Totoltepec, 20 km away.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Estado de México from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.