Tourism statisticsCity2026
Rotorua Tourism Statistics: 1.8M Nights in 2024
Rotorua, in the Bay of Plenty, New Zealand, recorded 1,754,700 nights in 2024, RotoruaNZ reports. RotoruaNZ counts nights, not visitors, at this level. AirROI estimates 30,460 Airbnb stays in Rotorua in the 12 months to October 2026. The busiest month was January, and the quietest was May.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 104,347
- Typical Airbnb stay
- 3.4 nights
- Busiest Airbnb month
- January
- From abroad, among guests who left a review
- 63%
Key facts
Rotorua Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- RotoruaNZ puts Rotorua at 1,754,700 nights in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Rotorua at 30,460 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Rotorua added up to 104,347 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Rotorua lasted 3.4 nights in the 12 months to October 2026, booked about 55 days ahead.
Busiest months
- AirROI ranks January the busiest Airbnb month in Rotorua in the 12 months to October 2026, followed by March and December, with May the quietest.
- AirROI estimates the six busiest Airbnb months in Rotorua ran unbroken from November to April in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Rotorua in February were booked furthest ahead, about 79 days, against 33 days for June, in the 12 months to October 2026.
Guests
- AirROI estimates 63% of Rotorua Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 17% and Australia at 16%.
- Among Rotorua Airbnb guests who left a review as of October 2026, Auckland was the top origin city at 17%, ahead of Wellington at 4.7%, AirROI estimates.
By place
- AirROI ranks Rotorua 9th for Airbnb stays among the 67 towns it lists in New Zealand in the 12 months to October 2026.
Official numbers
How Many Tourists Visit Rotorua?
RotoruaNZ counted 1,754,700 nights in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 1,754,700Nights | Guest nights in commercial accommodation | 2024 | RotoruaNZ |
Airbnb stays
Airbnb Stays in Rotorua
Rotorua had 800 Airbnb homes in the 12 months to October 2026. They took an estimated 30,460 stays and 104,347 nights. A typical stay lasted 3.4 nights and was booked about 55 days ahead, shorter than the worldwide stay of 5.2 nights.
- Airbnb homes
- 800
- Airbnb stays, estimate
- 30,460
- Airbnb nights, estimate
- 104,347
- Typical stay
- 3.4 nights
- Booked ahead
- 55 days
Busiest months
When Is the Busiest Time in Rotorua?
On Airbnb, January was the busiest month in Rotorua in the 12 months to October 2026, then March and December. May was the quietest. The six busiest months run unbroken from November to April.
January ranks first, May last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, March, December, February, November, April, October, September, July, June, August, May.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| January | 10.6% | 63 days |
| March | 10.5% | 55 days |
| December | 10.1% | 72 days |
| February | 9.5% | 79 days |
| November | 8.9% | 67 days |
| April | 8.0% | 46 days |
| October | 7.9% | 70 days |
| September | 7.3% | 43 days |
| July | 7.1% | 41 days |
| June | 6.9% | 33 days |
| August | 6.8% | 49 days |
| May | 6.4% | 38 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Rotorua Airbnb Guests Come From?
Among Rotorua Airbnb guests who left a review as of October 2026, 63% came from abroad, led by the United States at 17% and Australia at 16%, AirROI estimates. Among the same guests, Auckland was the top origin city at 17%, ahead of Wellington at 4.7%. The figures rest on 103,702 reviews, written over many years.
63% from abroad
Among guests who left a review, as of October 2026
- From abroad 63%
- From within New Zealand 37%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in Rotorua
How many tourists visit Rotorua?
Rotorua had 1,754,700 nights in 2024, according to RotoruaNZ. That figure counts nights, not visitors. AirROI estimates 30,460 Airbnb stays in Rotorua in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in Rotorua?
The busiest Airbnb month in Rotorua in the 12 months to October 2026 was January, then March and December. The six busiest months run from November to April.
What is the quietest month in Rotorua?
May was the quietest Airbnb month in Rotorua in the 12 months to October 2026, ranking 12th of 12, and August ranked 11th. Stays in May were booked about 38 days ahead, against 79 days for February.
How long is a typical Airbnb stay in Rotorua?
A typical Airbnb stay in Rotorua lasted 3.4 nights in the 12 months to October 2026, booked about 55 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 2.7 nights in September to 3.8 nights in June.
Where do Airbnb guests in Rotorua come from?
Of Rotorua Airbnb guests who left a review as of October 2026, 63% came from abroad, AirROI estimates. The largest groups were the United States at 17% and Australia at 16%. Among the same guests, the top origin city was Auckland at 17%, ahead of Wellington at 4.7%.
Are Airbnb stays the same as tourists?
No. RotoruaNZ counts nights (1,754,700 in 2024). An Airbnb stay is one booking on one platform, however many guests it holds, and a night is a night, not a person. AirROI's 30,460 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 30,460 stays at 3.43 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 103,702 reviews and describes guests who left a review, not everyone who stayed. Read the method page.