Airbnb market data · 202612 months to October 2026
Russell, New Zealand Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Russell brought in NZ$23,407 over the 12 months through October 2026, across just 24 active listings, so a single property can move that figure.
The short answer
Russell Airbnb Market at a Glance
Russell earns on price rather than volume. Listings averaged NZ$434 a night and were booked on 29% of available nights, against NZ$320 and 37% for the Northland Region average.
Timing matters: in March, the best month, the average listing earned about 3.4 times as much as in September, the slowest. With only 24 active listings, a few bookings can reorder the months.
With 24 active listings, Russell is the third-largest of 3 Northland Region markets AirROI tracks.
Browse the live Russell Airbnb market See Every Russell ListingRevenue
How Much Do Airbnb Hosts Make in Russell?
Gross bookings per Russell listing averaged NZ$23,407 over the 12 months to October 2026 (Northland Region average: NZ$24,159), before cleaning, platform and management costs and taxes.
The average Russell listing brought in NZ$6,490 in March, its best month, and NZ$1,920 in September, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
Across Russell's 24 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn NZ$8,330+ a month, about three times the typical property.
- Strong performers (top 25%) earn NZ$4,950 or more, roughly NZ$2,200 a month above the median.
- Typical properties (median) earn about NZ$2,770 a month.
- Entry-level properties (bottom 25%) earn NZ$1,450 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earned about 3.4 times what September did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, NZ$3,630.
Russell Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
March 2026 led on revenue. Nightly rates peaked in January 2026 and bookings in October 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | NZ$3,694 | 45.1% | NZ$474 | NZ$119 | 20 days | 2 nights |
| Nov 2025 | NZ$3,712 | 27.8% | NZ$475 | NZ$124 | 79 days | 3.3 nights |
| Dec 2025 | NZ$5,837 | 35.9% | NZ$482 | NZ$188 | 28 days | 3.2 nights |
| Jan 2026 | NZ$5,875 | 35.5% | NZ$503 | NZ$190 | 39 days | 2.9 nights |
| Feb 2026 | NZ$4,295 | 33.9% | NZ$489 | NZ$153 | 46 days | 3.9 nights |
| Mar 2026 | NZ$6,492 | 35.1% | NZ$471 | NZ$209 | 21 days | 3.8 nights |
| Apr 2026 | NZ$2,962 | 28.5% | NZ$449 | NZ$99 | 29 days | 2.8 nights |
| May 2026 | NZ$2,010 | 19.8% | NZ$421 | NZ$65 | 42 days | 3.9 nights |
| Jun 2026 | NZ$2,028 | 20.9% | NZ$374 | NZ$68 | 30 days | 2.1 nights |
| Jul 2026 | NZ$2,347 | 24.0% | NZ$342 | NZ$76 | 36 days | 4.4 nights |
| Aug 2026 | NZ$2,356 | 19.4% | NZ$340 | NZ$76 | 50 days | 2.8 nights |
| Sep 2026 | NZ$1,923 | 18.2% | NZ$337 | NZ$64 | 19 days | 2.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Russell listing earns about NZ$2,770 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Russell Profitable?
Yes, when it's run well. The average Russell Airbnb took in NZ$23,407 in the 12 months to October 2026, and run by its owner at everyday costs, about NZ$1,290 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about NZ$2,330 a month.
Cleaning it yourself keeps the NZ$1,970 a year guests pay in cleaning fees, for about NZ$1,450 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about NZ$1,110 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Russell Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | NZ$21,437 | NZ$38,320 |
| Cleaning fees guests pay8% of Russell bookings | NZ$1,970 | NZ$3,520 |
| Gross bookings | NZ$23,407 | NZ$41,840 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Russell listings on Simplified Pricing, 3% for the rest | −NZ$3,260 | −NZ$5,830 |
| Cleaning and laundryPaid for by the cleaning fee; NZ$0 if you clean yourself | −NZ$1,970 | −NZ$3,520 |
| Utilities and internetAbout 5% of bookings | −NZ$1,170 | −NZ$2,090 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −NZ$470 | −NZ$840 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −NZ$700 | −NZ$1,260 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −NZ$230 | −NZ$230 |
| Permit and registrationWhere one is required | −NZ$120 | −NZ$120 |
| ManagementNZ$0 when you run it; co-hosts charge from about 10% of nightly bookings | NZ$0 | NZ$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | NZ$0 | NZ$0 |
| Lodging taxesAdded to the guest's bill and passed on | NZ$0 | NZ$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −NZ$7,920 | −NZ$13,890 |
| Left for housing costs, then profit | NZ$15,487about NZ$1,290 a month | NZ$27,950about NZ$2,330 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Russell Airbnb Profit
The estimate starts from Russell's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Russell home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Russell's Top Earners Get There
- More nights booked. The busiest quarter of Russell listings are booked on 38% or more of their nights, against 22% for the median listing. Ten more booked nights a year at the median rate of NZ$355 adds about NZ$3,540 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge NZ$480 a night or more, against a median of NZ$355. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about NZ$2,140 a year.
- Open for the busy months. March brought the average listing about NZ$6,490, against NZ$1,920 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Russell listings average 4.76 stars, and 21% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about NZ$3,490 a month, against NZ$1,950 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Russell?
Russell listings were booked on 29% of the nights they were open over the past year, 8 percentage points below the Northland Region average (37%) and 15 points below the New Zealand average (44%). Occupancy swings from 18% in September to 45% in October.
Across Russell's 24 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 64%+ of open nights, 42 points above the median.
- Strong performers (top 25%) fill 38% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 22% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
October was the busiest month in Russell, September the quietest
Share of open nights booked, by month, October 2025 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Russell?
The average nightly rate in Russell, known as ADR (average daily rate), was NZ$434 over the past year, about 36% above the Northland Region average of NZ$320 and about 22% above the New Zealand average of NZ$355. Rates peak in January at about NZ$505 and bottom out in August and September at about NZ$335.
Across Russell's 24 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge NZ$905+ a night, about 2.6 times the median.
- Strong performers (top 25%) charge NZ$480 or more, about NZ$130 above the median.
- Typical properties (median) charge about NZ$355 a night.
- Entry-level properties (bottom 25%) charge NZ$230 or less, about two-thirds of the median.
January rates ran 49% above September's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, NZ$430.
What Is the RevPAR for Airbnb in Russell?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Russell it averaged NZ$144 over the past year, from about NZ$64 in September to about NZ$209 in March.
Across Russell's 24 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn NZ$269+ per open night, about twice the median.
- Strong performers (top 25%) earn NZ$181 or more, about NZ$50 a night above the median.
- Typical properties (median) earn about NZ$133 per open night.
- Entry-level properties (bottom 25%) earn NZ$75 or less, about 57% of the median.
March RevPAR was about 3.3 times September's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, NZ$119. The 12-month RevPAR of NZ$144 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Russell
With only 24 active listings, the monthly pattern in Russell is noisy, since a few long or pricey stays can lift a month; revenue peaked in March and bottomed out in September.
How Far in Advance Do Guests Book Airbnb in Russell?
Guests book Russell stays 34 days ahead on average (about five weeks). November stays are booked furthest out, about 79 days ahead, and September stays closest to arrival, about 19 days. A typical November booking is made in late August.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 34 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Russell
None of the 24 active listings in Russell display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Russell.
Neighborhoods
Best Neighborhoods for Airbnb in Russell
AirROI's area guide picks four Russell neighborhoods that draw short-term rental guests, led by Russell Waterfront / Kororāreka Bay, Oneroa Bay / Long Beach and Tapeka. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Russell Waterfront / Kororāreka Bay | This area serves as the central entry point for passenger ferries arriving from Paihia, placing visitors within immediate walking distance of dining, tour boats, and heritage sites. Couples and heritage tourists book here to avoid needing a vehicle during their stay. | Russell Wharf, The Strand, Pompallier Mission and Printery, Christ Church, Russell Museum Te Whare Taonga o Kororāreka, Kororāreka Beach |
| Oneroa Bay / Long Beach | Located over the ridge from the main township, this eastern-facing stretch offers safe swimming waters and an expansive sandy shoreline. Families and holidaymakers book holiday homes here for direct beach access and open water views across the outer islands. | Long Beach Reserve, Long Beach Walkway, Nancy Fladgate Track, Fladgate Reserve |
| Tapeka | Situated at the northernmost tip of the peninsula, this coastal enclave attracts boat owners and outdoor enthusiasts seeking ramp access and sheltered mooring conditions. Travellers choose standalone houses here for elevated vistas and headland walking tracks. | Tapeka Point Historic Reserve, Tapeka Point Track, Tapeka Beach Boat Ramp, Rocky Bay |
| Flagstaff Hill | Occupying the prominent ridge between Kororāreka Bay and Oneroa Bay, this elevated neighbourhood caters to couples and weekend travellers seeking harbour panoramas while remaining within walking distance of downtown. The historic monument and surrounding tracks generate steady foot traffic throughout the day. | Flagstaff Hill Historic Reserve, Titore Way Track, Wellington Street Track, Te Maiki Hill Lookout |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Russell vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 60 km, Tutukaka (53 km away, 51 listings) earned the most per listing, about 90% more than Russell. Paihia was the busiest, booked on 41% of nights against 29% in Russell.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Paihia 4 km | 56 | NZ$35,605 | NZ$412 | 41% |
| Bay of Islands-Whangaroa Community 8 km | 689 | NZ$34,653 | NZ$394 | 36% |
| Kerikeri 16 km | 30 | NZ$28,584 | NZ$355 | 40% |
| Matapouri 47 km | 56 | NZ$28,663 | NZ$454 | 32% |
| Ngunguru 53 km | 47 | NZ$30,330 | NZ$374 | 36% |
| Tutukaka 53 km | 51 | NZ$44,430 | NZ$404 | 38% |
| Whangārei 54 km | 201 | NZ$24,260 | NZ$233 | 39% |
| Kaikohe-Hokianga Community 60 km | 101 | NZ$22,189 | NZ$227 | 34% |
Other Airbnb Markets in Northland Region
- Whangarei Airbnb data 67 listings
See all 3 Northland Region Airbnb markets
Markets Similar to Russell
Markets elsewhere in New Zealand with a similar nightly rate and occupancy to Russell:
- Hanmer Springs Airbnb data New Zealand · NZ$446/night · 30.8%
- Whangamatā Airbnb data New Zealand · NZ$416/night · 31.9%
- Mangawhai Airbnb data New Zealand · NZ$452/night · 32.4%
- Rodney Airbnb data New Zealand · NZ$411/night · 32.3%
- Mangawhai Heads Airbnb data New Zealand · NZ$407/night · 34.1%
- Pauanui Airbnb data New Zealand · NZ$495/night · 25.1%
FAQ
Russell Airbnb FAQ
How much do Airbnb hosts make in Russell?
An active Russell Airbnb grossed NZ$23,407 on average in the 12 months to October 2026, according to AirROI's tracking of 24 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in NZ$4,950 or more in a typical month.
How much can I make on Airbnb in Russell?
It depends most on the home's size, location and how it's run. The middle half of Russell listings earn between NZ$1,450 and NZ$4,950 in a typical month, and the top tenth NZ$8,330 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Russell?
Listings in Russell were booked on 29% of available nights over the past year. That compares with 37% for the Northland Region average. October was the busiest month.
How much does an Airbnb cost per night in Russell?
The average booked night in Russell cost NZ$434 before fees. Half of listings charge between NZ$230 and NZ$480, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Russell?
None of the active Russell listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Russell?
Yes, when it's run well. The average Russell Airbnb grossed NZ$23,407 in the 12 months to October 2026, in line with the Northland Region average, though with only 24 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, NZ$15,487 a year (about NZ$1,290 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about NZ$2,330 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Russell?
March paid best over the past year, at NZ$6,490 per active listing, and September paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Russell?
Each night a Russell listing was open to book earned NZ$144 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made NZ$269 or more.
How far in advance do guests book Airbnbs in Russell?
Russell stays were booked 34 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Russell?
The average Russell Airbnb stay lasted 3.6 nights over the past year. A listing took 13 reservations over the year on average.
How are Airbnbs in Russell rated?
Guests rate Russell Airbnbs 4.76 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Russell?
Russell Waterfront / Kororāreka Bay, Oneroa Bay / Long Beach and Tapeka draw the most short-term rental interest in Russell. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Russell?
AirROI counted 24 active Airbnb listings in Russell as of October 2026. The closest tracked market is Paihia, 4 km away.
How much are Airbnb cleaning fees in Russell?
In Russell, about three-quarters of listings add a cleaning fee, and the typical fee is about NZ$165.
How many tourists visit Russell, New Zealand?
All of New Zealand had 3.2 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 293 Airbnb stays in Russell, New Zealand in the 12 months to October 2026, which counts bookings and not tourists. See New Zealand tourism statistics.
Method
About This Data
Figures on this page cover 24 active Airbnb listings in Russell from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in New Zealand dollars at NZ$1.72 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.