Santa Maria, Laguna Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Santa Maria, Laguna? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $8,386 per year — at a $140 nightly rate, 19.0% occupancy, and a N/A RevPAR.
With just 21 active listings, Santa Maria is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 40.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa Maria?
In Santa Maria, the headline Airbnb metrics are $8,386 in average annual revenue,19.0% occupancy, $140 ADR, and $0 in RevPAR, and guests book about 12 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Maria?
Understanding the monthly revenue variations for Airbnb listings in Santa Maria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,686+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,917 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,603 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $710, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria
What Is the Monthly Airbnb Occupancy Rate in Santa Maria?
Maximize your bookings by understanding the Santa Maria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria
What Is the Average Airbnb Nightly Rate in Santa Maria?
Effective short term rental pricing strategy in Santa Maria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $324+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $89 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria
What Is the RevPAR for Airbnb in Santa Maria?
RevPAR in Santa Maria is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Santa Maria
RevPAR Insights for Santa Maria
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Maria benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Maria?
Santa Maria's peak Airbnb season falls in May, June, August, while the softest stretch is February, April, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (May, June, August)
- Revenue averages $3,742 per month
- Occupancy rates average 38.1%
- Daily rates average $154
Shoulder Season
- Revenue averages $2,452 per month
- Occupancy maintains around 24.7%
- Daily rates hold near $144
Low Season (February, April, December)
- Revenue drops to average $1,209 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $126
Seasonality Insights for Santa Maria
- Airbnb seasonality in Santa Maria is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santa Maria's highest earning potential, with monthly revenues climbing to $4,099, occupancy reaching 50.5%, and ADRs peaking at $156.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,145, occupancy could drop to 19.4%, and ADRs may adjust to $120.
- Lower occupancy paired with meaningful seasonality means hosts in Santa Maria need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santa Maria, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santa Maria?
Low regulation and minimal registration activity in Santa Maria, Laguna, Philippines point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Santa Maria?
With a compact short-term rental market, Santa Maria gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Maria Proper | The main hub of Santa Maria, this area is lively with local shops, restaurants, and easy access to public transport. It's ideal for guests who want to experience local culture and convenience. | Santa Maria Church, Camarines Sur Watersports Complex, Santa Maria Public Market, Local Dining Spots |
| Lake Santa Maria | A serene location ideal for nature lovers, offering scenic views and outdoor activities. Perfect for guests looking for a peaceful retreat near water-based activities. | Lake Santa Maria, Fishing and boating, Picnic areas, Nature trails |
| Bundok Baka | A scenic mountain area attractive for eco-tourism and adventure travelers. Great for hiking and exploring the natural beauty of Laguna. | Hiking trails, Mountain views, Flora and fauna exploration, Local wildlife sightings |
| Pagsanjan Falls | Famous for its stunning waterfalls and tourist activities such as canoeing and rafting. This area attracts adventure seekers looking for unique experiences in nature. | Pagsanjan Falls, Canoe rides, River tours, Natural landscapes |
| Luisiana | Known for its cultural heritage and proximity to hot springs. This area attracts tourists looking for relaxation and wellness services. | Luisiana Hot Springs, Cultural festivals, Local artisan shops, Natural scenery |
| Bay, | N/A |
With 6 distinct neighborhoods showing meaningful short-term rental activity, Santa Maria offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Santa Maria?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria
- The Santa Maria Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.9% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa Maria, Outdoor/Unique properties are the most common (61.9%), reflecting the local real estate landscape.
- Houses represent a significant 28.6% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Maria Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria
- The dominant room capacity in Santa Maria is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 66.7% of the active Airbnb listings in Santa Maria, indicating a high concentration in these sizes.
- With over half the market (52.4%) consisting of studios or 1-bedroom units, Santa Maria is particularly well-suited for individuals or couples.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Maria.
Santa Maria Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria
- The most common guest capacity trend in Santa Maria vacation rentals is listings accommodating 8+ guests (57.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Santa Maria STR market, accounting for 71.4% of listings.
- 66.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria.
- On average, properties in Santa Maria are equipped to host 6.0 guests.
What Amenities Do Airbnb Guests Expect in Santa Maria?
Amenity Prevalence
Amenity Insights for Santa Maria
- Essential amenities in Santa Maria that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Outdoor dining area, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria: Kitchen.
- Consider adding popular differentiators like Free parking on premises or Outdoor dining area to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria to stay competitive.
Dive Deeper: Advanced Santa Maria STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Maria
- The typical guest profile for Airbnb in Santa Maria consists of primarily domestic travelers (87%), often arriving from nearby Quezon City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 87.2% of guests.
- Key international markets include Philippines (87.2%) and United States (7.7%).
- Top languages spoken are English (51.4%) followed by Filipino (25.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Quezon City and Manila.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Santa Maria Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria
- The most common availability pattern in Santa Maria falls within the 271-366 days range, representing 85.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Maria (61.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santa Maria?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria
- The overall average booking lead time for vacation rentals in Santa Maria is 12 days.
- Guests book furthest in advance for stays during May (average 20 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (14 days avg.) sees the longest lead times, while Fall (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (12 days) as a baseline for your pricing and availability strategy in Santa Maria.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 14 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria averages to identify opportunities for dynamic pricing adjustments.
Santa Maria Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Santa Maria Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Santa Maria hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria.
Santa Maria Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
12.5% of total
Moderate
4 listings
50% of total
Firm
2 listings
25% of total
Strict
1 listings
12.5% of total
Cancellation Policy Insights for Santa Maria
- The prevailing Airbnb cancellation policy trend in Santa Maria is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (62.5%) and stricter (37.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Santa Maria.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria.
What Do the Top Airbnb Listings in Santa Maria Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Mariabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luna Hills Cafe Resort Cottage 2
Private Room • 2 bedrooms
Piece of Paradise, Pools, River View
Entire Place • 2 bedrooms
Our Hilltop Home
Entire Place • 4 bedrooms
Carmelita's Garden Laguna - Nature Home for Rent
Entire Place • 4 bedrooms
FIT PH Tricamp House
Entire Place • 3 bedrooms
Luna Hills Cafe Resort Cottage 3
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Maria?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #226997488 | 2 | $37,392 | 0 | 0.00/5.0 |
| Host #445108836 | 1 | $24,625 | 0 | 0.00/5.0 |
| Annie | 1 | $16,295 | 40 | 5.00/5.0 |
| Host #46069744 | 2 | $15,929 | 0 | 0.00/5.0 |
| Melia | 3 | $15,916 | 5 | 1.58/5.0 |
| Host #299822918 | 1 | $11,709 | 0 | 0.00/5.0 |
| Host #328477324 | 1 | $11,400 | 0 | 0.00/5.0 |
| Andrei | 1 | $10,136 | 54 | 4.83/5.0 |
| San-Rio | 1 | $9,731 | 69 | 4.94/5.0 |
| Host #53896964 | 3 | $8,109 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria.
How Does Santa Maria's Airbnb Market Compare to Nearby Cities?
How does the Santa Maria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bustos, Santa Maria has 17 percentage points lower occupancy and about $94 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jalajala | 24 | $2,811 | $261.99 | 22% |
| San Miguel | 10 | $2,340 | $416.95 | 22% |
| Beneg | 12 | $2,106 | $250.56 | 22% |
| Bustos | 12 | $1,987 | $234.52 | 36% |
| San Juan | 214 | $1,833 | $259.59 | 24% |
| Lubao | 27 | $1,768 | $190.10 | 30% |
| Cabangan | 42 | $1,753 | $170.82 | 27% |
| San Narciso | 11 | $1,660 | $249.85 | 21% |
| Los Baños | 165 | $1,592 | $249.46 | 20% |
| Lian | 167 | $1,561 | $197.16 | 24% |
Frequently Asked Questions About Airbnb in Santa Maria
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Maria.
How much do Airbnb hosts make in Santa Maria?
Santa Maria hosts earn about $8,386 per year on average, with an average nightly rate of $140 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Santa Maria, Laguna, not the ceiling for the best operators. Source: AirROI 2025 data, Santa Maria market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Santa Maria?
The average Airbnb occupancy rate in Santa Maria is 19.0%. May is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Maria?
Listings in Santa Maria average $140 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Maria?
Santa Maria currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Maria?
AirROI currently classifies the short-term rental regulation level in Santa Maria as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Maria?
RevPAR in Santa Maria is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Maria?
Occupancy of 19.0% means Santa Maria is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,386, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Maria?
The average booking lead time in Santa Maria is about 12 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Maria?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Maria include Santa Maria Proper, Lake Santa Maria, Bundok Baka. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Maria?
entire_home listings make up 61.9% of the active supply in Santa Maria. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Maria compare to nearby Airbnb markets?
Among neighboring markets, Jalajala posts $33,736 in average annual revenue with 21.8% occupancy, compared to Santa Maria's $8,386 and 19.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Santa Maria?
May is the highest-revenue month in Santa Maria, while February is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.