Airbnb market data · 202512 months to April 2025
Santa Maria, Laguna Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa Maria brought in ₱509,206 over the 12 months through April 2025, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Santa Maria run through April 2025.
The short answer
Santa Maria Airbnb Market at a Glance
Listings averaged ₱8,509 a night and were booked on 19% of available nights.
Timing matters: in May, the best month, the average listing earned about 3.6 times as much as in February, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Santa Maria is the 11th-largest of 11 Laguna markets AirROI tracks.
Browse the live Santa Maria Airbnb market See Every Santa Maria ListingRevenue
How Much Do Airbnb Hosts Make in Santa Maria?
Gross bookings per Santa Maria listing averaged ₱509,206 over the 12 months to April 2025 (Laguna average: ₱506,384), before cleaning, platform and management costs and taxes.
The average Santa Maria listing brought in ₱249,000 in May, its best month, and ₱69,500 in February, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across Santa Maria's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ₱345,000+ a month, about 3.5 times the typical property.
- Strong performers (top 25%) earn ₱238,000 or more, roughly ₱140,000 a month above the median.
- Typical properties (median) earn about ₱97,300 a month.
- Entry-level properties (bottom 25%) earn ₱43,100 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 3.6 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, ₱156,000. Dashed: April left out, as the latest month's data looks incomplete.
Santa Maria Airbnb Data by Month
Latest 12 months in the April 2025 data.
May led on revenue and bookings; nightly rates peaked in November.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | ₱248,894 | 50.5% | ₱9,383 | 20 days |
| Jun 2024 | ₱227,445 | 32.5% | ₱9,376 | 8 days |
| Jul 2024 | ₱128,920 | 20.6% | ₱9,415 | 7 days |
| Aug 2024 | ₱205,286 | 31.2% | ₱9,342 | 12 days |
| Sep 2024 | ₱197,916 | 21.3% | ₱9,319 | 4 days |
| Oct 2024 | ₱196,504 | 27.4% | ₱9,453 | 7 days |
| Nov 2024 | ₱186,095 | 25.7% | ₱9,493 | 12 days |
| Dec 2024 | ₱71,520 | 24.6% | ₱8,385 | 18 days |
| Jan 2025 | ₱103,007 | 28.7% | ₱7,384 | 11 days |
| Feb 2025 | ₱69,513 | 28.2% | ₱7,287 | 13 days |
| Mar 2025 | ₱80,911 | 24.4% | ₱7,273 | 7 days |
| Apr 2025* | ₱79,233 | 19.4% | ₱7,334 | 9 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Apr 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
These are market-wide figures. To see what one particular Santa Maria home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Santa Maria Profitable?
Yes, when it's run well. The average Santa Maria Airbnb took in ₱509,206 in the 12 months to April 2025, and run by its owner at everyday costs, about ₱31,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ₱76,600 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa Maria Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | ₱509,206 | ₱1,244,600 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −₱78,900 | −₱192,900 |
| Utilities and internetAbout 5% of bookings | −₱25,500 | −₱62,200 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₱10,200 | −₱24,900 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₱15,300 | −₱37,300 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₱5,100 | −₱5,100 |
| Permit and registrationWhere one is required | −₱2,500 | −₱2,500 |
| Management₱0 when you run it; co-hosts charge from about 10% of nightly bookings | ₱0 | ₱0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₱0 | ₱0 |
| Lodging taxesAdded to the guest's bill and passed on | ₱0 | ₱0 |
| Total running costsAbout 27% of bookings | −₱137,500 | −₱324,900 |
| Left for housing costs, then profit | ₱371,706about ₱31,000 a month | ₱919,700about ₱76,600 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa Maria Airbnb Profit
The estimate starts from Santa Maria's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Maria home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa Maria's Top Earners Get There
- More nights booked. The busiest quarter of Santa Maria listings are booked on 41% or more of their nights, against 21% for the median listing. Ten more booked nights a year at the median rate of ₱5,395 adds about ₱53,900 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₱12,100 a night or more, against a median of ₱5,395. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₱50,900 a year.
- Open for the busy months. May brought the average listing about ₱249,000, against ₱69,500 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₱103,700 a month, against ₱42,400 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa Maria?
Santa Maria listings were booked on 19% of the nights they were open over the past year, 5 percentage points below the Laguna average (24%) and 12 points below the Philippines average (31%). Counting only the listings booked in each month, occupancy swings from 21% in July to 51% in May.
Across Santa Maria's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 62%+ of open nights, 41 points above the median.
- Strong performers (top 25%) fill 41% or more, roughly three nights a week.
- Typical properties (median) fill about 21% of open nights.
- Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.
May was the busiest month in Santa Maria, July the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 19% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Santa Maria?
The average nightly rate in Santa Maria, known as ADR (average daily rate), was ₱8,509 over the past year, about the same as the Laguna average (₱8,860) and about 2.2 times the Philippines average of ₱3,920. Rates peak in October and November at about ₱9,495 and bottom out in February and March at about ₱7,275.
Across Santa Maria's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ₱19,700+ a night, about 3.6 times the median.
- Strong performers (top 25%) charge ₱12,100 or more, about ₱6,700 above the median.
- Typical properties (median) charge about ₱5,395 a night.
- Entry-level properties (bottom 25%) charge ₱3,265 or less, about 61% of the median.
November rates ran 31% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, ₱8,740. Dashed: April data incomplete.
Seasonality
Best and Worst Months for Airbnb in Santa Maria
With only 21 active listings, the monthly pattern in Santa Maria is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Santa Maria?
Guests book Santa Maria stays 12 days ahead on average, so many trips are booked close to arrival. May stays are booked furthest out, about 20 days ahead, and September stays closest to arrival, about 4 days. A typical May booking is made in late April.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 12 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Santa Maria
None of the 21 active listings in Santa Maria display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Maria.
Neighborhoods
Best Neighborhoods for Airbnb in Santa Maria
AirROI's area guide picks five Santa Maria neighborhoods that draw short-term rental guests, led by Santa Maria Proper, Lake Santa Maria and Bundok Baka. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Santa Maria Proper | The main hub of Santa Maria, this area is lively with local shops, restaurants, and easy access to public transport. It's ideal for guests who want to experience local culture and convenience. | Santa Maria Church, Camarines Sur Watersports Complex, Santa Maria Public Market, Local Dining Spots |
| Lake Santa Maria | A serene location ideal for nature lovers, offering scenic views and outdoor activities. Perfect for guests looking for a peaceful retreat near water-based activities. | Lake Santa Maria, Fishing and boating, Picnic areas, Nature trails |
| Bundok Baka | A scenic mountain area attractive for eco-tourism and adventure travelers. Great for hiking and exploring the natural beauty of Laguna. | Hiking trails, Mountain views, Flora and fauna exploration, Local wildlife sightings |
| Pagsanjan Falls | Famous for its stunning waterfalls and tourist activities such as canoeing and rafting. This area attracts adventure seekers looking for unique experiences in nature. | Pagsanjan Falls, Canoe rides, River tours, Natural landscapes |
| Luisiana | Known for its cultural heritage and proximity to hot springs. This area attracts tourists looking for relaxation and wellness services. | Luisiana Hot Springs, Cultural festivals, Local artisan shops, Natural scenery |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Santa Maria vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 39 km, Binangonan (27 km away, 78 listings) earned the most per listing, about 51% more than Santa Maria. Marikina was the busiest, booked on 36% of nights against 19% in Santa Maria.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tanay 8 km | 85 | ₱563,883 | ₱8,663 | 21% |
| Binangonan 27 km | 78 | ₱770,323 | ₱9,048 | 27% |
| Antipolo 29 km | 279 | ₱567,587 | ₱7,818 | 26% |
| Taytay 33 km | 110 | ₱266,853 | ₱5,879 | 27% |
| Cavinti 34 km | 82 | ₱307,473 | ₱8,583 | 16% |
| Cainta 36 km | 282 | ₱199,093 | ₱2,906 | 29% |
| Marikina 37 km | 91 | ₱295,816 | ₱3,403 | 36% |
| Pasig 39 km | 1,171 | ₱210,022 | ₱2,707 | 32% |
Other Airbnb Markets in Laguna
- Calamba Airbnb data 304 listings
- Santa Rosa Airbnb data 234 listings
- Los Baños Airbnb data 196 listings
- Biñan Airbnb data 115 listings
- San Pablo Airbnb data 56 listings
See all 11 Laguna Airbnb markets
Markets Similar to Santa Maria
Markets elsewhere in the Philippines with a similar nightly rate and occupancy to Santa Maria:
- Bolinao Airbnb data Philippines · ₱7,548/night · 19.6%
- San Felipe Airbnb data Philippines · ₱8,498/night · 23.5%
- Nasugbu Airbnb data Philippines · ₱9,603/night · 21.0%
- Amadeo Airbnb data Philippines · ₱9,869/night · 22.6%
- Mabini Airbnb data Philippines · ₱7,708/night · 24.6%
FAQ
Santa Maria Airbnb FAQ
How much do Airbnb hosts make in Santa Maria?
An active Santa Maria Airbnb grossed ₱509,206 on average in the 12 months to April 2025, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₱238,000 or more in a typical month.
How much can I make on Airbnb in Santa Maria?
It depends most on the home's size, location and how it's run. The middle half of Santa Maria listings earn between ₱43,100 and ₱238,000 in a typical month, and the top tenth ₱345,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa Maria?
Listings in Santa Maria were booked on 19% of available nights over the past year. That compares with 24% for the Laguna average. May was the busiest month.
How much does an Airbnb cost per night in Santa Maria?
The average booked night in Santa Maria cost ₱8,509 before fees. Half of listings charge between ₱3,265 and ₱12,100, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santa Maria?
None of the active Santa Maria listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa Maria?
Yes, when it's run well. The average Santa Maria Airbnb grossed ₱509,206 in the 12 months to April 2025, in line with the Laguna average, though with only 21 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ₱371,706 a year (about ₱31,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ₱76,600 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Santa Maria?
May paid best over the past year, at ₱249,000 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Santa Maria?
Santa Maria stays were booked 12 days before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in Santa Maria?
Santa Maria Proper, Lake Santa Maria and Bundok Baka draw the most short-term rental interest in Santa Maria. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa Maria?
AirROI counted 21 active Airbnb listings in Santa Maria as of April 2025. The closest tracked market is Tanay, 8 km away.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Santa Maria from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Philippine pesos at ₱60.7 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.