Villa Hele, Private Villa in General Luna Entire home · 4 bedrooms Rated 4.83 - Revenue
- ₱8.1M
- Occupancy
- 64.0%
- Daily rate
- ₱34,873
Prices in
Airbnb market data · 202612 months to September 2026
General Luna, Philippines Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in General Luna brought in ₱548,372 over the 12 months through September 2026, about twice the national average of ₱278,920.
The short answer
General Luna Airbnb Market at a Glance
Both rates and bookings run ahead of the national average. Listings averaged ₱5,044 a night and were booked on 37% of available nights, against ₱3,620 and 31% for the national average.
April, usually the best month, brings in about 42% more per listing than September, usually the slowest.
With 820 active listings, General Luna is the largest of 6 Surigao del Norte markets AirROI tracks. From a year earlier, average revenue fell 11% while the number of active listings grew 3%.
Browse the live General Luna Airbnb market
See Every General Luna Listing
Revenue
How Much Do Airbnb Hosts Make in General Luna?
Gross bookings per General Luna listing averaged ₱548,372 over the 12 months to September 2026 (Philippines average: ₱278,920), before cleaning, platform and management costs and taxes.
In a typical year, the average General Luna listing brings in ₱80,200 in April, its best month, and ₱56,300 in September, its slowest. March runs within 1% of April, so either can come out on top in a given year. The three strongest months bring in 27% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least five times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ₱174,000+ a month, about five times the typical property.
- Strong performers (top 25%) earn ₱77,500 or more, roughly ₱42,000 a month above the median.
- Typical properties (median) earn about ₱35,100 a month.
- Entry-level properties (bottom 25%) earn ₱15,400 or less, about 44% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
April earns about 1.4 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average ₱86,600 ₱54,200
The dashed line is the average of the months shown, ₱71,200. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
General Luna Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in March 2026, so the best-paying month is not always the busiest or the priciest. Across the past two years, April is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ₱54,169 | 38.4% | ₱4,538 | ₱1,806 | 41 days | 5.5 nights |
| Oct 2025 | ₱73,875 | 42.6% | ₱4,577 | ₱2,383 | 44 days | 5.8 nights |
| Nov 2025 | ₱66,917 | 41.6% | ₱4,484 | ₱2,231 | 44 days | 5.1 nights |
| Dec 2025 | ₱66,520 | 38.3% | ₱4,506 | ₱2,146 | 47 days | 5.2 nights |
| Jan 2026 | ₱69,638 | 39.1% | ₱4,456 | ₱2,246 | 38 days | 5.4 nights |
| Feb 2026 | ₱70,329 | 47.5% | ₱4,375 | ₱2,512 | 39 days | 5.6 nights |
| Mar 2026 | ₱73,167 | 48.3% | ₱4,490 | ₱2,360 | 41 days | 5.9 nights |
| Apr 2026 | ₱74,976 | 45.6% | ₱4,583 | ₱2,499 | 40 days | 5.1 nights |
| May 2026 | ₱76,210 | 42.1% | ₱5,067 | ₱2,458 | 40 days | 5 nights |
| Jun 2026 | ₱67,099 | 38.1% | ₱5,059 | ₱2,237 | 29 days | 4.7 nights |
| Jul 2026 | ₱81,139 | 37.5% | ₱5,034 | ₱2,617 | 38 days | 5.6 nights |
| Aug 2026 | ₱69,721 | 33.1% | ₱5,056 | ₱2,249 | 47 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical General Luna listing earns about ₱35,100 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in General Luna Profitable?
Yes, when it's run well. The average General Luna Airbnb took in ₱548,372 in the 12 months to September 2026, and run by its owner at everyday costs, about ₱33,600 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ₱75,000 a month.
Cleaning it yourself keeps the ₱12,300 a year guests pay in cleaning fees, for about ₱34,600 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ₱29,100 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
General Luna Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ₱536,072 | ₱1,183,200 |
| Cleaning fees guests pay2% of General Luna bookings | ₱12,300 | ₱27,300 |
| Gross bookings | ₱548,372 | ₱1,210,500 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of General Luna listings on Simplified Pricing, 3% for the rest | −₱70,000 | −₱154,600 |
| Cleaning and laundryPaid for by the cleaning fee; ₱0 if you clean yourself | −₱12,300 | −₱27,300 |
| Utilities and internetAbout 5% of bookings | −₱27,400 | −₱60,500 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −₱11,000 | −₱24,200 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −₱16,500 | −₱36,300 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −₱5,500 | −₱5,500 |
| Permit and registrationWhere one is required | −₱2,700 | −₱2,700 |
| Management₱0 when you run it; co-hosts charge from about 10% of nightly bookings | ₱0 | ₱0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ₱0 | ₱0 |
| Lodging taxesAdded to the guest's bill and passed on | ₱0 | ₱0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −₱145,400 | −₱311,100 |
| Left for housing costs, then profit | ₱402,972about ₱33,600 a month | ₱899,400about ₱75,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own General Luna Airbnb Profit
The estimate starts from General Luna's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one General Luna home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How General Luna's Top Earners Get There
- More nights booked. The busiest quarter of General Luna listings are booked on 63% or more of their nights, against 36% for the median listing. Ten more booked nights a year at the median rate of ₱2,900 adds about ₱29,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ₱4,735 a night or more, against a median of ₱2,900. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ₱53,600 a year.
- Open for the busy months. In a typical year, April brings the average listing about ₱80,200, against ₱56,300 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. General Luna listings average 4.72 stars, and 23% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ₱100,900 a month, against ₱45,700 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in General Luna?
General Luna listings were booked on 37% of the nights they were open over the past year, 6 percentage points above the Philippines average (31%). Counting only the listings booked in each month and averaging each month over two years, occupancy climbs to 56% in March and falls to 37% in August.
The busiest tenth of listings are booked about 4.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 46 points above the median.
- Strong performers (top 25%) fill 63% or more, roughly four nights a week.
- Typical properties (median) fill about 36% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
March is usually the busiest month in General Luna, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 45% 63% 33%
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in General Luna?
The average nightly rate in General Luna, known as ADR (average daily rate), was ₱5,044 over the past year, about 39% above the Philippines average of ₱3,620. Averaged month by month over the past two years, rates peak in May and June at about ₱4,850 and bottom out in September and November at about ₱4,290.
Prices span a wide range: the top 10% charge about 4.7 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ₱8,890+ a night, about three times the median.
- Strong performers (top 25%) charge ₱4,735 or more, about ₱1,800 above the median.
- Typical properties (median) charge about ₱2,900 a night.
- Entry-level properties (bottom 25%) charge ₱1,900 or less, about two-thirds of the median.
June rates run 13% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average ₱5,070 ₱4,050
The dashed line is the average of the months shown, ₱4,550. The 12-month ADR of ₱5,044 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in General Luna?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In General Luna it averaged ₱1,910 over the past year, from about ₱1,880 in a typical September to about ₱2,670 in a typical April.
A small group of listings earns several times more per open night than the rest.
- Best-in-class properties (top 10%) earn ₱4,580+ per open night, about 4.7 times the median.
- Strong performers (top 25%) earn ₱1,960 or more, about ₱980 a night above the median.
- Typical properties (median) earn about ₱982 per open night.
- Entry-level properties (bottom 25%) earn ₱522 or less, about half of the median.
April RevPAR is about 1.4 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average ₱2,840 ₱1,810
The dashed line is the average of the months shown, ₱2,340. The 12-month RevPAR of ₱1,910 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in General Luna
General Luna has one high season, March and April, which makes it a moderately seasonal market. Business is slowest in September, with a dip in June as well.
Average revenue by month in General Luna
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average ₱80,200 ₱56,300
The dashed line is the average of the 12 calendar months, ₱71,200.
Revenue by month in General Luna in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Shoulder season | ₱71,600 |
| February | Shoulder season | ₱72,200 |
| March | High season | ₱79,900 |
| April | High season | ₱80,200 |
| May | Shoulder season | ₱73,000 |
| June | Low season | ₱64,100 |
| July | Shoulder season | ₱73,100 |
| August | Shoulder season | ₱69,400 |
| September | Low season | ₱56,300 |
| October | Shoulder season | ₱74,100 |
| November | Shoulder season | ₱70,000 |
| December | Shoulder season | ₱71,000 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonMarch–April | ₱80,000 | 54% | ₱4,502 |
| Shoulder seasonMay, July–August, October–February | ₱71,800 | 44% | ₱4,556 |
| Low seasonJune, September | ₱60,200 | 40% | ₱4,570 |
How Far in Advance Do Guests Book Airbnb in General Luna?
Guests book General Luna stays 41 days ahead on average (about six weeks). August stays are booked furthest out, about 48 days ahead, and June stays closest to arrival, about 32 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 40 days 49 days 29 days
Permits
Airbnb Permits and Registration in General Luna
None of the 820 active listings in General Luna display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in General Luna.
Neighborhoods
Best Neighborhoods for Airbnb in General Luna
AirROI's area guide picks eight General Luna neighborhoods that draw short-term rental guests, led by Cloud 9, General Luna Beach and Bamba Beach. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Cloud 9 | Famous surf spot known for its powerful waves and vibrant surf culture. Ideal for surf enthusiasts and adventure seekers looking for a thrilling experience by the beach. | Surfing at Cloud 9, Cloud 9 Boardwalk, Surf shops and schools, Beachfront cafes, Local surf competitions |
| General Luna Beach | Beautiful beach area with white sand and crystal clear waters. Perfect for tourists seeking relaxation, beach activities, and stunning sunsets. | Relaxing beaches, Water sports, Sunset viewing spots, Beachfront restaurants, Local markets |
| Bamba Beach | A quieter beach area, great for families and those looking for a peaceful retreat. Offers a more local experience away from the main tourist spots. | Calm beaches, Local seafood restaurants, Snorkeling spots, Tranquil atmosphere, Sunbathing spots |
| Pacifico | Sun-kissed coastal area known for its pristine beaches and welcoming community. Attractive to those looking for a blend of adventure and relaxation. | Pacifico Beach, Snorkeling and diving spots, Beachfront cottages, Local events, Nature trails |
| La Union | Emerging surf destination with beautiful beaches and a chill vibe. A hot spot for younger crowds and surf culture. | Surfing spots, Beach bars, Local art scene, Food stalls, Festivals |
| Malinao Beach | A serene beach known for its breathtaking views and tranquility. Perfect for nature lovers and those seeking solitude. | Picturesque sunsets, Quiet environment, Nature walks, Beachfront accommodations, Local wildlife |
| Siyayan Beach | Less crowded beach with stunning views and a relaxed atmosphere. Great for travelers looking to escape the busier areas. | Secluded beaches, Clear waters, Local boat tours, Fishing spots, Beach picnics |
| General Luna Town Center | The main hub of General Luna with various shops, restaurants, and nightlife. Ideal for visitors wanting to experience the local culture and conveniences. | Local markets, Restaurants and cafes, Nightlife spots, Cultural events, Meeting locals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
General Luna Airbnb Listings by Type and Size
General Luna is a room-rental market as much as a whole-home one: private rooms account for 48% of listings, against 49% for entire homes. Houses are the most common property type at 49%, about 1.7 times the share of hotels, guesthouses and B&Bs (28%).
Private rooms are a large share of supply
General Luna Airbnb listings by room type
- Entire home 49%
- Private room 48%
- Hotel room 2%
- Shared room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 48.7% | 399 |
| Private room | 48.4% | 397 |
| Hotel room | 2.2% | 18 |
| Shared room | 0.7% | 6 |
Listings by property type
General Luna Airbnb listings by property type
- House 49%
- Hotel/Boutique 28%
- Apartment/Condo 15%
- Cabin/Outdoor 5%
- Others 2%
- Unique stay <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 49.1% | 403 |
| Hotel/Boutique | 28.3% | 232 |
| Apartment/Condo | 14.8% | 121 |
| Cabin/Outdoor | 4.5% | 37 |
| Others | 2.3% | 19 |
| Unique stay | 1.0% | 8 |
How Many Bedrooms Do Airbnb Listings in General Luna Have?
General Luna's homes run small: studios and one-bedrooms make up 63% of entire homes, and only 17% of homes have three or more bedrooms. Shares are of the 361 entire homes that give a bedroom count; rented rooms are left out.
General Luna entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
9%
54%
20%
11%
3%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 9.1% | 33 |
| 1 bedroom | 53.7% | 194 |
| 2 bedrooms | 20.5% | 74 |
| 3 bedrooms | 11.4% | 41 |
| 4 bedrooms | 2.8% | 10 |
| 5+ bedrooms | 2.5% | 9 |
What Each Home Size Earns in General Luna
A typical studio in General Luna earned ₱191,000 over the past year, against ₱2,760,000 for a four-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 33 | ₱191,000 | ₱356,000 | ₱2,877 | 44% |
| 1 bedroom | 194 | ₱356,000 | ₱616,000 | ₱4,298 | 44% |
| 2 bedrooms | 74 | ₱676,000 | ₱935,000 | ₱8,101 | 40% |
| 3 bedrooms | 41 | ₱1,610,000 | ₱1,990,000 | ₱13,804 | 44% |
| 4 bedrooms | 10 | ₱2,760,000 | ₱3,450,000 | ₱30,347 | 44% |
How Many Guests Do Airbnbs in General Luna Sleep?
Most General Luna listings are sized for couples and small families: 72% sleep four guests or fewer, and just 13% take eight or more. Shares are of the 627 listings with a guest capacity on file (76% of the market).
General Luna listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
<1%
43%
9%
19%
5%
9%
1%
13%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 0.2% | 1 |
| 2 guests | 43.4% | 272 |
| 3 guests | 9.3% | 58 |
| 4 guests | 19.3% | 121 |
| 5 guests | 4.6% | 29 |
| 6 guests | 9.4% | 59 |
| 7 guests | 0.6% | 4 |
| 8+ guests | 13.2% | 83 |
How General Luna Airbnb Listings Are Set Up
General Luna hosts set up an average of 2.2 beds per listing. Only 45% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 13
- Beds per listing
- 2.2
- Show exact location
- 45%
What Amenities Do Airbnb Listings in General Luna Offer?
Free on-site parking is common in General Luna: 74% of listings offer it, and 60% have a dedicated workspace. Only 66% of listings offer a kitchen.
Share of General Luna listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in General Luna
Listings in General Luna with a sound system earned about 4.0 times as much a year, on average, as those without: ₱1,910,000 against ₱471,000. The gap is smaller for a pool view (about 3.7 times as much) and a pool (about 3.5 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for General Luna listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Sound system | 5% | ₱1,910,000 | ₱471,000 | +304% |
| Pool view | 5% | ₱1,770,000 | ₱483,000 | +266% |
| Pool | 21% | ₱1,250,000 | ₱358,000 | +249% |
| Sun loungers | 7% | ₱1,570,000 | ₱469,000 | +235% |
| Beach essentials | 4% | ₱1,690,000 | ₱506,000 | +234% |
| Ocean view | 5% | ₱1,510,000 | ₱496,000 | +205% |
| Hot tub | 2% | ₱1,250,000 | ₱533,000 | +135% |
| Backyard | 40% | ₱832,000 | ₱356,000 | +134% |
| Outdoor shower | 28% | ₱911,000 | ₱404,000 | +125% |
| Gym | 7% | ₱1,140,000 | ₱507,000 | +124% |
Guests
Who Books Airbnbs in General Luna?
General Luna runs on foreign visitors: eight in ten guests who left reviews live outside the Philippines. The United States sends the most guests from abroad, with 16% of reviewers, ahead of Germany at 10%. Guests speak a mix of languages: English leads at 46%, followed by German and French.
80% of General Luna guests come from abroad
Where guests who left reviews live
- International 80%
- Domestic 20%
Where General Luna guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Paris | 2.8% |
| Davao City | 2.1% |
| Manila | 2.0% |
| London | 2.0% |
| Quezon City | 1.9% |
Where General Luna guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Philippines | 19.8% |
| United States | 15.6% |
| Germany | 9.9% |
| France | 7.4% |
| United Kingdom | 7.0% |
Languages spoken by General Luna guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 45.9% |
| German | 10.0% |
| French | 9.2% |
| Spanish | 9.0% |
| Tagalog | 5.8% |
What Are Airbnb Guest Ratings in General Luna?
General Luna Airbnbs average 4.72 stars, and 23% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.69.
Communication and check-in score highest in General Luna; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.74 |
| Cleanliness | 4.70 |
| Communication | 4.83 |
| Location | 4.73 |
| Check-in | 4.83 |
| Value | 4.69 |
Booking patterns
How Guests Book in General Luna: Stays, Rules and Fees
About eight in ten General Luna listings are open to guests more than 180 days a year, but only 20% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 32% of listings; blocked nights include any the host closes off.
Days a year General Luna listings are open to guests
Share of listings by days a year
- 271-366 days 58%
- 181-270 days 22%
- 91-180 days 15%
- 31-90 days 5%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 58.0% | 476 |
| 181-270 days | 22.3% | 183 |
| 91-180 days | 14.9% | 122 |
| 31-90 days | 4.6% | 38 |
| 1-30 days | 0.1% | 1 |
Days a year General Luna listings are booked or blocked
Share of listings by days a year
- 271-366 days 5%
- 181-270 days 15%
- 91-180 days 23%
- 31-90 days 32%
- 1-30 days 25%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 5.2% | 43 |
| 181-270 days | 15.1% | 124 |
| 91-180 days | 22.8% | 187 |
| 31-90 days | 31.8% | 261 |
| 1-30 days | 25.0% | 205 |
What Is the Average Length of Stay for Airbnb in General Luna?
The average General Luna booking lasts 5.4 nights, longest in March and shortest in August. Listings took about 18 bookings each over the year, some 14,800 in all. About two-thirds of listings that give a check-in time set it at 2 p.m., with check-out usually at 11 a.m.
Average length of stay by month in General Luna
Average nights per booking, by month of stay
Average 4.9 nights 5.5 nights 4.3 nights
Two-year average by calendar month.
General Luna Airbnb Minimum Stay Requirements
About nine in ten listings in General Luna accept stays of one or two nights.
Minimum stay set by General Luna listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in General Luna?
Firm is the most common cancellation policy in General Luna, used by 46% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than six in ten listings use Firm or stricter terms, against 34% on Flexible or Moderate.
Cancellation policies of General Luna listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in General Luna?
More than half of General Luna listings charge a cleaning fee. The typical fee is ₱357, and some higher fees lift the average to ₱489. Spread over the average stay of 5.4 nights, that adds roughly ₱65 a night to what guests pay. For listings that charge one, cleaning fees make up about 2% of gross revenue.
- Median cleaning fee
- ₱357
- Average cleaning fee
- ₱489
- Listings charging a fee
- 53.4%
- Share of gross revenue
- 2.3%
Top earners
Top-Earning Airbnbs and Hosts in General Luna
The top-grossing Airbnb in General Luna, a four-bedroom home, took in ₱8,080,000 over the past year, about 15 times the city's average of ₱548,000. One of the top-grossing listings, a private room at ₱44,189 a night (about five times the ₱8,890 that puts a listing in the top 10% here), is left out below: a price like that usually means it covers several rooms or units, or that it is misrecorded.
Villa Hele, Private Villa in General Luna Entire home · 4 bedrooms Rated 4.83 
3BR Beachfront Villa, Pool, Surf Spot, Generator Entire home · 3 bedrooms Rated 4.97 - Revenue
- ₱7.6M
- Occupancy
- 69.2%
- Daily rate
- ₱27,322
Villa Ramira near Cloud 9 (NEW FIBER internet) Entire home · 4 bedrooms Rated 4.76 - Revenue
- ₱6.3M
- Occupancy
- 77.9%
- Daily rate
- ₱21,478
Private 3BR Villa · Infinity Pool · 360° Views Entire home · 3 bedrooms Rated 4.99 - Revenue
- ₱6M
- Occupancy
- 75.1%
- Daily rate
- ₱21,703
Modern Tropical 3BR Villa w Pool in General Luna Entire home · 3 bedrooms Rated 4.83 - Revenue
- ₱5.4M
- Occupancy
- 64.9%
- Daily rate
- ₱23,979
New 3 bedroom garden villa with swimming pool Entire home · 3 bedrooms Rated 4.98 - Revenue
- ₱5.2M
- Occupancy
- 68.3%
- Daily rate
- ₱20,673
Who Are the Top Airbnb Hosts in General Luna?
Tanaw Villas is the top-grossing host in General Luna, with ₱20.7 million in bookings across 6 listings over the past year. Hosting here is fragmented: the ten top-grossing hosts run just 6% of the market's 820 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Tanaw Villas | 6 | ₱20,659,291 | ₱3,443,215 | 4.95/5 | |
| Seaclub | 7 | ₱14,860,257 | ₱2,122,894 | 4.80/5 | |
| Villa Tulua | 2 | ₱10,104,139 | ₱5,052,069 | 4.74/5 | |
| 4 | Kalima Siargao | 3 | ₱9,260,529 | ₱3,086,843 | 4.96/5 |
| 5 | Jon | 9 | ₱8,777,242 | ₱975,249 | 4.74/5 |
| 6 | Carlos Hernandez | 1 | ₱8,084,288 | ₱8,084,288 | 4.83/5 |
| 7 | Rodrigo | 1 | ₱7,571,405 | ₱7,571,405 | 4.97/5 |
| 8 | Anna & Gae | 5 | ₱7,449,452 | ₱1,489,890 | 4.97/5 |
| 9 | Flordelona | 6 | ₱7,326,665 | ₱1,221,111 | 4.83/5 |
| 10 | Marz | 12 | ₱7,163,028 | ₱596,919 | 4.79/5 |
Who Are the Airbnb Hosts in General Luna?
Fewer than 1% of General Luna listings are classed as professionally managed, though 36% of listings have a co-host. Superhosts run 39% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 78% of listings.
- Superhosts
- 38.8%
- Professional management
- 0.2%
- Cohosted listings
- 36.1%
- Instant Book enabled
- 52.9%
- Simplified Pricing
- 78.2%
Largest Airbnb Management Companies in General Luna
4 management companies run five or more active Airbnb listings in General Luna, and companies run 3% of its 820 active listings. Prana Team is the largest, with 10 listings and an average guest rating of 4.80; the next largest are Dahun Villas Siargao, Marimar | Prana Team and Tanaw Villas. Among the four largest, Tanaw Villas' homes rate highest, at 4.94.
The four largest run 4% of General Luna's listings
Share of General Luna's 820 active Airbnb listings each company runs as host or co-host
- Prana Team 1% · 10
- Dahun Villas Siargao <1% · 8
- Marimar | Prana Team <1% · 8
- Tanaw Villas <1% · 6
- All other listings 96%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Philippines, with a profile of each.
Nearby markets
General Luna vs. Nearby Airbnb Markets
AirROI also tracks listings in this area under another name: General Luna (415 active listings) has its own page and is left out of the comparison below.
General Luna out-earns every one of the three nearby markets in the table, all within 72 km; the best of them, San Isidro, averaged about 52% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Burgos 26 km | 47 | ₱239,976 | ₱2,250 | 37% |
| Surigao City 71 km | 31 | ₱113,081 | ₱2,832 | 20% |
| San Isidro 72 km | 60 | ₱263,974 | ₱2,895 | 30% |
Other Airbnb Markets in Surigao del Norte
- Pilar Airbnb data 32 listings
See all 6 Surigao del Norte Airbnb markets
Markets Similar to General Luna
Markets elsewhere in the Philippines with a similar nightly rate and occupancy to General Luna:
- Coron Airbnb data Philippines · ₱4,901/night · 30.7%
FAQ
General Luna Airbnb FAQ
How much do Airbnb hosts make in General Luna?
An active General Luna Airbnb grossed ₱548,372 on average in the 12 months to September 2026, according to AirROI's tracking of 820 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ₱77,500 or more in a typical month.
How much can I make on Airbnb in General Luna?
It depends most on the home's size, location and how it's run. The middle half of General Luna listings earn between ₱15,400 and ₱77,500 in a typical month, and the top tenth ₱174,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in General Luna?
Listings in General Luna were booked on 37% of available nights over the past year. That compares with 31% for the national average. March is usually the busiest month.
How much does an Airbnb cost per night in General Luna?
The average booked night in General Luna cost ₱5,044 before fees. Half of listings charge between ₱1,900 and ₱4,735; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in General Luna?
None of the active General Luna listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in General Luna?
Yes, when it's run well. The average General Luna Airbnb grossed ₱548,372 in the 12 months to September 2026, at about twice the national average of ₱278,920. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ₱402,972 a year (about ₱33,600 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ₱75,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in General Luna?
April usually pays best, averaging ₱80,200 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in General Luna?
Each night a General Luna listing was open to book earned ₱1,910 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ₱4,580 or more.
How far in advance do guests book Airbnbs in General Luna?
General Luna stays were booked 41 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in General Luna?
The average General Luna Airbnb stay lasted 5.4 nights over the past year. A listing took 18 reservations over the year on average.
How are Airbnbs in General Luna rated?
Guests rate General Luna Airbnbs 4.72 out of 5 on average. Guests score communication highest and value lowest.
What are the best neighborhoods for Airbnb in General Luna?
Cloud 9, General Luna Beach and Bamba Beach draw the most short-term rental interest in General Luna. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in General Luna?
AirROI counted 820 active Airbnb listings in General Luna as of September 2026. The closest tracked market is Burgos, 26 km away.
How much are Airbnb cleaning fees in General Luna?
In General Luna, more than half of listings add a cleaning fee. The median fee is ₱357, and some higher fees lift the average to ₱489.
Method
About This Data
Figures on this page cover 820 active Airbnb listings in General Luna from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Philippine pesos at ₱59.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.