AirROI ranking · 20263 markets ranked
Best Places to Buy an Airbnb in Mureș, Romania (2026)
Sighișoara is the best place to buy an Airbnb in Mureș in 2026, according to AirROI's ranking of 3 markets. Its listings averaged $5,760 in revenue over the 12 months to September 2026 and were booked on 29% of nights. It leads on the blend rather than on any one measure, placing 1st of 3 for occupancy and 1st of 2 for revenue growth. Sovata and Târgu Mureș come next.
- Markets tracked
- 4
- Active Airbnb listings
- 454
- Avg. revenue per listing
- $4,680
- Occupancy rate
- 27%
- Avg. nightly rate
- $72
- Avg. revenue, top 3 markets
- $5,290
The short answer
Mureș Airbnb Market at a Glance
Across Mureș, the 454 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $4,680 over the same period. They were booked on 27% of nights at about $72 a night; the ranking covers the 3 markets with at least 30 active listings.
The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.
Where the top 3 Airbnb markets in Mureș are
Each dot is one of the 4 markets AirROI tracks in Mureș, sized by active listings. Select a number to jump to its profile.
All money figures on this page are in US dollars.
Top 3
The Top 3 Airbnb Markets in Mureș
Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.
| # | Market | Avg. revenue | Occupancy |
|---|---|---|---|
 Sighișoara High occupancy · Growing revenue | $5,760 | 29% | |
 Sovata High earnings | $6,460 | 20% | |
 Târgu Mureș Large market | $3,640 | 27% |
1. Sighișoara
Known for: High occupancy · Growing revenue
Top-earning Airbnb listings in Sighișoara - Avg. revenue
- $5,760 +28% vs. last year
- Occupancy
- 29%
- Nightly rate
- $78
- Active listings
- 169
Where it places among the 3 ranked markets in Mureș
- Revenue 2nd of 3
- Occupancy 1st of 3
- Market size 2nd of 3
- Year-round 3rd of 3
- Growth 1st of 2
- How it earns
- Sighișoara is Mureș's second-largest Airbnb market, with 169 active listings to price against. Listings averaged $5,760 in revenue over the year, the second-highest of the 3 ranked markets. A typical listing takes in about $507 a month; the top quarter clear $867 or more. Revenue per listing rose 28% over the year, the biggest gain in Mureș, helped by nightly rates 12% higher.
- When it earns
- Sighișoara's season runs from May to September, peaking in August at about $1,200 per listing; January, the quietest month, brings in about $344.
- Who books
- Most guests come from abroad (87%), led by visitors from the United States, France and the United Kingdom.
- What sells
- The most common entire home has 1 bedroom (62% of entire homes), and apartments and condos make up 45% of supply.
- Who it suits
- It suits buyers who can carry costs through a quiet January.
Revenue per listing by month
$1,200 $344- Median listing
- $507/mo
- Top 25% of listings
- $867+/mo
- Booked ahead
- 53 days
- Average stay
- 2.9 nights
- Guests from abroad
- 87%
- Most common home size
- 1 bedroom
2. Sovata
Known for: High earnings
Top-earning Airbnb listings in Sovata - Avg. revenue
- $6,460
- Occupancy
- 20%
- Nightly rate
- $155
- Active listings
- 33
Where it places among the 3 ranked markets in Mureș
- Revenue 1st of 3
- Occupancy 3rd of 3
- Market size 3rd of 3
- Year-round 1st of 3
- Growth No prior year
- How it earns
- Sovata earns on price: guests pay about $155 a night, about 2.2 times the Mureș average. Listings averaged $6,460 in revenue over the year, the highest of the 3 ranked markets. In a typical month the median listing brings in about $655, and the best quarter clear $1,450. With 33 listings it is a small market, so its averages can move more from year to year.
- When it earns
- Sovata has two seasons, October–December and July–August. August is the strongest month at about $1,710 per listing, and March the quietest at about $797.
- Who books
- Nearly half of guests (48%) travel from abroad, most often from the United Kingdom and Moldova.
- What sells
- One-bedroom homes lead the market (36% of entire homes), and houses make up 39% of supply.
- Who it suits
- Best for buyers who can furnish and price for a premium stay.
Revenue per listing by month
$1,710 $797- Median listing
- $655/mo
- Top 25% of listings
- $1,450+/mo
- Booked ahead
- 32 days
- Average stay
- 4 nights
- Guests from abroad
- 48%
- Most common home size
- 1 bedroom
3. Târgu Mureș
Known for: Large market
Top-earning Airbnb listings in Târgu Mureș - Avg. revenue
- $3,640 −8% vs. last year
- Occupancy
- 27%
- Nightly rate
- $56
- Active listings
- 232
Where it places among the 3 ranked markets in Mureș
- Revenue 3rd of 3
- Occupancy 2nd of 3
- Market size 1st of 3
- Year-round 2nd of 3
- Growth 2nd of 2
- How it earns
- Târgu Mureș is Mureș's largest Airbnb market, with 232 active listings to price against. Listings averaged $3,640 in revenue over the year, the third-highest of the 3 ranked markets. Its place at #3 rests on market size (1st of 3) rather than on revenue per listing. Month to month, the median listing earns about $406 and a top-quarter listing $698 or more. Revenue per listing slipped 8% over the year even with rates 12% higher, as bookings softened.
- When it earns
- Revenue in Târgu Mureș concentrates from May to October: July earns about $747 per listing, about 2.3 times as much as February.
- Who books
- More than four in ten guests (43%) travel from abroad, most often from the United Kingdom and Hungary.
- What sells
- The most common entire home has 1 bedroom (69% of entire homes), and apartments and condos make up 84% of supply.
Revenue per listing by month
$747 $329- Median listing
- $406/mo
- Top 25% of listings
- $698+/mo
- Booked ahead
- 34 days
- Average stay
- 4 nights
- Guests from abroad
- 43%
- Most common home size
- 1 bedroom
Full ranking
How All 3 Ranked Markets in Mureș Compare
The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.
| Sighișoara High occupancy, growing revenue | $5,756 | 29% | $78 | 29% | +28% | 169 | |
| Sovata High earnings | $6,456 | 20% | $155 | 46% | – | 33 | |
| Târgu Mureș Large market | $3,644 | 27% | $56 | 44% | −8% | 232 |
By measure
Mureș Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy
The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.
Largest Airbnb markets in Mureș
Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.
| # | Market | Listings |
|---|---|---|
| Târgu Mureș #3 overall | 232 | |
| Sighișoara #1 overall | 169 | |
| Sovata #2 overall | 33 |
Method
How the Ranking Works
The ranking covers the 3 markets in Mureș with at least 30 active Airbnb listings and data through September 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:
- Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
- Occupancy (20%): share of available nights that were booked.
- Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
- Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
- Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.
Left out: 1 market whose data predates the latest refresh. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.
To check one property before buying, run its address and size through the Airbnb income calculator for a revenue, occupancy and nightly-rate range from comparable listings.
FAQ
Frequently Asked Questions About Airbnb Investing in Mureș
What is the best place to buy an Airbnb in Mureș?
Sighișoara ranks first of the 3 markets in Mureș in AirROI's ranking, with US$5,760 in average revenue per listing and 29% occupancy. Sovata and Târgu Mureș follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.
What are the most profitable Airbnb locations in Mureș?
By revenue per listing, among markets with at least 60 listings, Sighișoara leads at US$5,760 a year, ahead of Târgu Mureș at US$3,640. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.
How much does an Airbnb make in Mureș?
The average active listing in Mureș earned US$4,680 over the 12 months to September 2026, at 27% occupancy. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.
Where is Airbnb demand highest in Mureș?
Among ranked markets with at least 60 listings, Sighișoara has the highest occupancy, with 29% of available nights booked, followed by Târgu Mureș at 27%. Its listings average about US$78 a night and US$5,760 a year.
Where are Airbnb nightly rates highest in Mureș?
Among ranked markets with at least 60 listings, Sighișoara has the highest average nightly rate, about US$78, followed by Târgu Mureș at US$56. Târgu Mureș is the least expensive, at about US$56. The average booked night in Mureș costs about US$72.
Which Airbnb markets in Mureș earn the most evenly through the year?
Among ranked markets with at least 60 listings, Târgu Mureș has the steadiest income: its slowest month, February, still earns about 44% of its best. Sighișoara follows, at 29%. Steadier markets are easier to budget for, though they do not always earn the most per listing.
Which Airbnb markets are growing fastest in Mureș?
Among ranked markets with at least 60 listings, revenue per listing grew most in Sighișoara, up 28% on the year before. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.
How many Airbnb listings are there in Mureș?
AirROI tracked 454 active Airbnb listings in Mureș over the 12 months to September 2026, across 4 markets. The largest ranked market is Târgu Mureș, with 232 listings, followed by Sighișoara with 169.
Directory
All 4 Airbnb Markets in Mureș
Every Mureș city with an AirROI Airbnb market report, A–Z, with its active listing count.
S
- Saschiz 20 listings
- Sighișoara 169 listings
- Sovata 33 listings
T
- Târgu Mureș 232 listings