Al Ula, Al Madinah Province Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Al Ula, Al Madinah Province? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $5,126 per year — at a $191 nightly rate, 24.3% occupancy, and a $50 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 20 active listings, Al Ula is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 11.1% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is high and 90% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Al Ula?
In Al Ula, the headline Airbnb metrics are $5,126 in average annual revenue,24.3% occupancy, $191 ADR, and $50 in RevPAR, and guests book about 20 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Al Ula?
Understanding the monthly revenue variations for Airbnb listings in Al Ula is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Al Ula is typically January, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Al Ula across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,502+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,499 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $851 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $441, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Al Ula
What Is the Monthly Airbnb Occupancy Rate in Al Ula?
Maximize your bookings by understanding the Al Ula STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Al Ula:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 29% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Al Ula
What Is the Average Airbnb Nightly Rate in Al Ula?
Effective short term rental pricing strategy in Al Ula involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Al Ula typically peaks in January and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $311+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Al Ula
What Is the RevPAR for Airbnb in Al Ula?
RevPAR in Al Ula is currently $50. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $35 RevPAR.
- Strong performers (Top 25%) earn $50 RevPAR.
- Best-in-class (Top 10%) achieve $64 RevPAR.
Average Monthly RevPAR Trend in Al Ula
RevPAR Insights for Al Ula
- The average RevPAR in Al Ula is $50. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($64) and bottom 25% ($28) is $36, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Aug, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Al Ula benchmarks. If your RevPAR falls below the median of $35, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $50+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Al Ula?
Al Ula's peak Airbnb season falls in January, December, February, while the softest stretch is September, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, February)
- Revenue averages $1,938 per month
- Occupancy rates average 32.1%
- Daily rates average $184
Shoulder Season
- Revenue averages $678 per month
- Occupancy maintains around 12.3%
- Daily rates hold near $172
Low Season (September, October, November)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $167
Seasonality Insights for Al Ula
- Airbnb seasonality in Al Ula is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Al Ula's highest earning potential, with monthly revenues climbing to $2,482, occupancy reaching 33.8%, and ADRs peaking at $202.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $154.
- Lower occupancy paired with meaningful seasonality means hosts in Al Ula need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Al Ula, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Al Ula, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Al Ula?
Yes, Al Ula, Al Madinah Province, Saudi Arabia enforces high STR regulations and 90% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Al Ula to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 90% licensed listings)
What Are the Best Neighborhoods for Airbnb in Al Ula?
With a compact short-term rental market, Al Ula gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Al Ula | A UNESCO World Heritage site, Historic Al Ula attracts visitors looking to explore ancient Nabatean tombs and stunning rock formations. It offers a unique cultural experience and is a must-visit for tourists interested in history and archaeology. | Al Ula Old Town, Madain Saleh (Al-Hegra), Al Ula Museum, Elephant Rock, Jebel Ikmah |
| Al Ula Nature Reserve | This area offers breathtaking natural landscapes and outdoor activities like hiking and rock climbing. It's ideal for eco-tourism and attracts nature lovers seeking adventure and tranquility. | Al Ula Oasis, Hegra National Park, Scenic hiking trails, Caving experiences |
| The Old Town of Al Ula | The Old Town features traditional mudbrick architecture and a vibrant market scene, drawing culture enthusiasts and those looking to immerse themselves in local traditions and crafts. | Al Ula Traditional Market, Historic Mudbrick Houses, Local artisan workshops, Cultural festivals |
| Al Ula Desert | The expansive desert landscape offers unique experiences like stargazing and desert safaris, appealing to adventurous travelers and those seeking solitude in nature. | Stargazing sessions, Desert safari tours, Sand dunes, Camping experiences |
| Sharaan Nature Reserve | Known for its diverse wildlife and stunning scenery, Sharaan attracts visitors interested in eco-tourism and observing the rich natural habitat of the area. | Diverse wildlife, Nature photography spots, Guided tours |
| Al Ula Contemporary Art | Home to various art installations and cultural events, this area attracts art lovers and those interested in contemporary art scenes. | Art galleries, Local art events, Exhibitions |
| Al Ula Adventure Tours | A hub for adventure tourism, this area is perfect for thrill-seekers looking for activities like rock climbing, zip-lining, and guided trekking. | Rock climbing experiences, Zip-lining tours, Trekking adventures |
| Resort Areas | With luxury resorts and wellness retreats, this area attracts affluent tourists looking for relaxation and high-end amenities in a scenic environment. | Luxury spas, Poolside experiences, Fine dining options |
Because Al Ula has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Al Ula?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Al Ula
- The Al Ula Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Al Ula, Apartment/Condo properties are the most common (65%), reflecting the local real estate landscape.
Al Ula Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Al Ula
- The dominant room capacity in Al Ula is 1 bedroom listings, making up 55% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.0% of the active Airbnb listings in Al Ula, indicating a high concentration in these sizes.
- With over half the market (55%) consisting of studios or 1-bedroom units, Al Ula is particularly well-suited for individuals or couples.
Al Ula Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Al Ula
- The most common guest capacity trend in Al Ula vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Al Ula STR market, accounting for 60.0% of listings.
- 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Al Ula.
- On average, properties in Al Ula are equipped to host 4.1 guests.
How Do Listings in Al Ula Compare on Quality?
Listing quality in Al Ula can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Al Ula
- The average of 16.6 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 20.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Al Ula averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Al Ula?
Amenity Prevalence
Amenity Insights for Al Ula
- Essential amenities in Al Ula that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Al Ula: Air conditioning.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Al Ula to stay competitive.
Which Airbnb Amenities Boost Revenue in Al Ula?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Al Ula, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Smoke alarm | 70.0% | $6,429 | $2,085 | 208.4% |
Outdoor dining area | 25.0% | $9,793 | $3,570 | 174.3% |
Kitchen | 70.0% | $6,239 | $2,527 | 146.9% |
Washer | 65.0% | $5,720 | $4,023 | 42.2% |
Hot water | 30.0% | $6,337 | $4,606 | 37.6% |
Heating | 40.0% | $5,440 | $4,916 | 10.7% |
Wifi | 75.0% | $5,237 | $4,792 | 9.3% |
First aid kit | 55.0% | $5,240 | $4,986 | 5.1% |
Refrigerator | 40.0% | $5,164 | $5,100 | 1.2% |
Dedicated workspace | 35.0% | $4,652 | $5,381 | -13.5% |
Revenue Impact Insights for Al Ula
- Smoke alarm tops the revenue impact list with a 208.4% uplift — listings with this amenity earn $6,429 vs. $2,085 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Al Ula STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Al Ula. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAl Ula Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Al Ula
- The typical guest profile for Airbnb in Al Ula consists of a mix of domestic (36%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Arabic.
- Domestic travelers account for 35.6% of guests.
- Key international markets include Saudi Arabia (35.6%) and United States (13.3%).
- Top languages spoken are English (42.6%) followed by Arabic (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Al Ula?
Listings in Al Ula average 4.75 out of 5 overall, with about 14.5 reviews per active listing and 20.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Al Ula
- An average rating of 4.75 places Al Ula in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.85), while Value (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 20.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 20.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Al Ula Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Al Ula
- The most common availability pattern in Al Ula falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Al Ula (70%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Al Ula?
Average Booking Lead Time by Month
Booking Lead Time Insights for Al Ula
- The overall average booking lead time for vacation rentals in Al Ula is 20 days.
- Guests book furthest in advance for stays during April (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (51 days avg.) sees the longest lead times, while Fall (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Al Ula.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Al Ula averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Al Ula?
Guests in Al Ula stay about 2.3 nights on average, generating roughly 145 reservations and 7.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Al Ula
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Al Ula
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- Stay lengths peak in Apr (2.7 nights) and shorten in May (1.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Al Ula Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
80% of total
2 Nights
2 listings
10% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Al Ula is 1 Night, adopted by 80% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Al Ula Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80% of Al Ula hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Al Ula.
Al Ula Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
14 listings
70% of total
Moderate
6 listings
30% of total
Cancellation Policy Insights for Al Ula
- The prevailing Airbnb cancellation policy trend in Al Ula is Flexible, used by 70% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Al Ula may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 70% market standard in Al Ula.
- Given the high prevalence of Flexible policies (70%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Al Ula.
How Much Are Airbnb Cleaning Fees in Al Ula?
Cleaning fees in Al Ula are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Al Ula
- Only 25.0% of listings charge a cleaning fee, suggesting that most hosts in Al Ula bundle cleaning costs into the nightly rate.
- The average cleaning fee of $4 is close to the median ($1), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 0.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Al Ula median of $1. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Al Ula Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Al Ulabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
A spacious villa with a garden .
Entire Place • 3 bedrooms
Eva Chalet 1 Best Choice
Entire Place • 2 bedrooms
Three Bedroom Apartment
Entire Place • 3 bedrooms
Hayah AlUla - 302
Entire Place • 2 bedrooms
Tala Apartments for Residential Units
Entire Place • 2 bedrooms
Hotel apartments 104
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Al Ula?
Learn from the best! This table showcases top-performing Airbnb hosts in Al Ula based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Meshal | 1 | $27,996 | 7 | 4.86/5.0 |
| شاليه | 1 | $12,996 | 8 | 4.38/5.0 |
| خالد | 2 | $12,296 | 21 | 4.93/5.0 |
| Mohammed | 1 | $10,804 | 8 | 4.50/5.0 |
| Ahmed | 2 | $6,542 | 71 | 4.92/5.0 |
| فارس | 1 | $6,442 | 10 | 4.70/5.0 |
| Turki | 2 | $4,612 | 9 | 4.55/5.0 |
| Thamer | 2 | $4,332 | 19 | 4.94/5.0 |
| Maarouf | 2 | $3,294 | 106 | 4.64/5.0 |
| حاتم | 1 | $3,222 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Al Ula.
Who Are the Airbnb Hosts in Al Ula?
Al Ula has a relatively balanced host base.
Host Profile Insights for Al Ula
- A 35.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 15.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 50.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Al Ula averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Al Ula's Airbnb Market Compare to Nearby Cities?
How does the Al Ula Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with AlUla, Al Ula has 4 percentage points higher occupancy and about $16 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| AlUla | 25 | $526 | $207.75 | 20% |
Frequently Asked Questions About Airbnb in Al Ula
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Al Ula.
How much do Airbnb hosts make in Al Ula?
Al Ula hosts earn about $5,126 per year on average, with an average nightly rate of $191 and RevPAR of $50. Those figures describe the typical revenue environment for active listings in Al Ula, Al Madinah Province, not the ceiling for the best operators. Source: AirROI 2026 data, Al Ula market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Al Ula?
The average Airbnb occupancy rate in Al Ula is 24.3%. January is the strongest month and July is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Al Ula?
Listings in Al Ula average $191 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Al Ula?
Al Ula currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Al Ula?
AirROI currently classifies the short-term rental regulation level in Al Ula as High. The dataset also shows about 90.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Al Ula?
RevPAR in Al Ula is about $50. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Al Ula?
Occupancy of 24.3% means Al Ula is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,126, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Al Ula?
The average booking lead time in Al Ula is about 20 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Al Ula?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Al Ula include Historic Al Ula, Al Ula Nature Reserve, The Old Town of Al Ula. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Al Ula?
entire_home listings make up 95.0% of the active supply in Al Ula. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Al Ula compare to nearby Airbnb markets?
Among neighboring markets, AlUla posts $6,314 in average annual revenue with 19.8% occupancy, compared to Al Ula's $5,126 and 24.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Al Ula?
The average Airbnb stay length in Al Ula is about 2.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Al Ula?
Airbnb listings in Al Ula average 4.75 out of 5 overall. About 20.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Al Ula?
Smoke alarm and Outdoor dining area are among the strongest revenue-linked amenities in Al Ula. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Al Ula?
Yes. About 25.0% of active Airbnb listings in Al Ula charge a cleaning fee, and the average fee is $4. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Al Ula?
At 35.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.